Apparently it was just a myth. I heard your nod to talk about how much money YouTube paid you. I readed a lot of other youtubers articles that now have revealed the amount of money and they seem to have no ill consequences from it.
Well, other than me people being shocked about how much money they make. You may not be shocked, or maybe you will about the amount of money I make. I don’t it’s it’s not as much as I’d like it’s not as much as some of the other big YouTube stars, but it will show that there is a plan to making money on YouTube now. First, if you could take one second and click the like buttons, I’m posting this in YouTube, and this is going to be on Facebook, so wherever that like button, is on either one of those platforms.
Oh, that does help our algorithms driven life to let other people know they may be interested in learning about this as well. So we’re going to get to the revenue in just a second. Don’T worry, snot clickbait, I’m going to show you all the screenshots here of how much I directly make from YouTube and talk about that. But I also want to say there’s two different ways. We make money. I was a couple different ways, but we’re going to show the revenue from YouTube show the revenue from Amazon affiliate.
Those are the two big ones that are like recurring revenue, but we do get a lot of inbound leads from this. So that’s part of our sales process, how we do another article on that of how we get inbound leads, but essentially it’s we give everything away. We dump articles out there that are deep, in-depth tutorials that people go hey. This is cool. Here’S a good tutorial on this, but they still read the tutorial and end up hiring us, which a lot of people seems to think is a counterintuitive thing that if you told someone how to do it, they still wouldn’t hire you to do it.
That’S completely not true by having all these articles over 800 them on my youtube blog, many of them being tutorials and showcasing. You know exactly how to do something, we’re talking about a project and the methodologies that we need to do it. That brings us a lot of inbound leads, that is still the majority and as bigger than any of the revenue numbers here like I said, I probably do a separate article on that and it’s it’s like the projects and the bookings and my whole flow for that Is going to be it’s kind of in-depth and goes beyond the scope of this all right now, the reveal we’re going to press this little button and switch right over to the screen.
So, for the last 28 days I have made 25 to $ 568 in estimated ad revenue. It’S always estimated. Now. The first thing is: there’s no clear answer to how much I make per article and the reason. Why is because the article ad rates change dramatically with where the article is viewed and the type of article it is? So if the article is deemed monetizable by YouTube, as in friendly for advertisers? That is what drives YouTube.
Is someone has to pay for all the bandwidth it takes to have people viewing my articles so if they deem it worthy and content non-controversial? This is always the big debate with YouTube of they’re censoring things know they need to pay the bills and they’re going to be driven by their advertisers and what the advertisers want or don’t want their ads showing up on so the ad buy rate will vary greatly.
It turns out, if you do, articles talking about Finance, the ad buy rate is high. I think toy articles. Okay, there’s always varies and it comes down to who’s advertising. I know we see different rates go up and down based on each individual article. We do, and course that’s going to drive what the advertisers are buying at the moment, so not really easy to tell you exactly how much per article but cumulatively right now I am making this every 30 days about twenty five hundred dollars from YouTube.
Now, let’s look at what I did for all of 2018, so we go over here 2018 and I made fifteen thousand in total. But if you added twelve times 25, isn’t that a different number yeah, it is and let’s break that down at the number of articles. I had towards the end of 18. This is cumulatively what occurred in revenue and by the way, the monthly number that you see is 25 hundred right now, but it was only about a thousand for this month last year.
The difference is more articles and it’s cumulative as long as the articles are still relevant and people are still viewing them and people are getting value from them and reading them. Those articles continue to make money. The articles that people just don’t read anymore, because they’re older a news article from two years ago, when there’s no interest in it, those fall off and quit making revenue because they no longer have any views.
So it’s always a cumulative of articles that are kind of rolling forward as long as they’re relevant of still making money and because there’s more articles overall in the platform that I’ve uploaded and especially this year, quite a few of them now this year. So far in 2019, I’ve made sixteen thousand three $ 56.00. So that’s a cumulative of what’s going on right now and if I look at a monthly snapshot come December in November of either year that Patil’s, the particular months are where the majority of the money spikes up, because the ad buy rates are higher because it’s shopping Season now moving over to Amazon, this is the other primary source of income earner here, and this is my last year how much we received an Amazon.
Now these are affiliate links, I’m not doing dropship, I’m not doing anything thing being special you’re just clicking an affiliate link below we have them labeled as such, on our YouTube blog and what happens is if I review a product whatever that might be. I say: hey, here’s a you, know, handy dandy, tool and you’d like to buy it. We all have an affiliate link and we get a very small percentage and I see very small.
You can see the rates here shipped revenue of four hundred. Eighty six thousand eight hundred twenty three dollars. That means there was that much ordered through my Amazon affiliate link. So half you know the. What is that? Half a million dollars yeah about five hundred thousand dollars on lesson revenue and my earnings off of $ 500,000 in revenue was 19 thousand dollars, but it required me to do nothing but show the link I did not have to ship it package.
It deal with returns or anything Amazon’s taking care of the whole process. There’S a lot more money made. Of course, if you do direct sales, there’s better merchants, etc, etc. We’Re focusing on this that way, yeah! I can just do the article with our goal being an inbound lead that, or just you know, sharing information or the inbound lead that comes in it has brings revenue to our company through following up with that and processing, either a consulting job or some type of Contract work, we get that’s still the bigger goal, because that pays so much more, but this is kind of that steady revenue that comes across.
I just want to be very public about it when you help, but I say help the blog by clicking the link below. I mean help the blog by clicking link below it’s as much as I like. The inbound leads for all that they it’s kind of this big mix of you’re, trying to optimize everything, and I think people should be honest. I mean I, it takes a lot of time to make over 800 articles process. Um learn the skills put it together in a lot of the articles.
I know I’m not going to get a ton of revenue because I like sharing some of the business stuff and I don’t have anything to really offer other than just wanting to see the community better, but those things helped me produce those articles. You clicking those links. You putting all its, I mean it doesn’t cost you anything to click these links here, not paying a higher rate from Amazon. I’M just amazon’s being told that you bought something referred by me.
So I get this that’s really simple. Now this is what I did and so far this year. No I’m sorry! This is this is last year 2018 and this year is a little bit more as a blogs gotten bigger. So my revenues thus far as of August 21st, 2019 are 13,000. So last year we made in total 19,000. So far in August, we’ve already hit 13,000 and I just like to be very public about how my business works, how we do the articles and where all this money comes from so to speak, when someone else’ll, is it? You actually make money with YouTube, yeah, it’s accumulation of things, and I think it’s a very fair trade for me to put together of all this stuff, I mean I would like to make more, and some people make a whole lot more, especially some of the financial Articles Wow, some of those people make a lot just based on the ad revenue from the articles, or you know, or some of the affiliate stuff or if you have a cool product YouTube, is a really interesting platform for this.
I encourage a lot of people get involved in it, but I did want to be very clear when people said. Oh, you just want us to read your articles to make money. Well, there’s some of that yeah. I, like people, reading my articles that like when they enjoy them, it’s a labor of love, but it’s also a way to make money and enjoy what I do as a creator. I love to produce all this and put the time and put the content on air and for those of you that may have seen my shirt says.
Working with strippers all day make sure crimp hands strong. We sell silly shirts on teespring, that’s a another revenue generator. We sometimes get links for companies that give us like affiliate links, like text apply, direct and things like that. None of that is added up near to what amazon has sometimes the t-shirt revenue and by the way I use teespring, because they’re integrated right into YouTube.
So I’m not actually processing orders in shirts. That would be very difficult, but that means I make the lowest amount of money. So I’m only making I’ve had good months throughout may, like a few hundred dollars from shirt sales come but they’re being shipped to people automated ordering. I just see the orders come through and it’s a few dollars a shirt literally just like he’s like dollars. Couple dollars of shirts not much it’s, not the revenue um, but they’re niceties to help out people get a cool shirt.
We you paid for the time it took us to you, know, draw whatever design or think up whatever silliness that we want to put on there. It’S all these little cumulative revenue, things and I’d probably have to put a spreadsheet together to try and summarize all those and we’re always working on new pitches. The texts apply. Direct one is the most recent one where we get a small couple percent and you get 10 % off discount by using our affiliate codes and we have VPN sales and those don’t add up too much either.
If that’s a quantity thing to enough, people have to sign for account to make just a couple dollars, and we have a whole affiliates page that you can see in works that we’re very honest about any of the things we do because I like to operate. My business with transparency I like to operate my youtube blog and social media creation stuff with transparency as of right. Now, I’m going to upload this to Facebook, which means I’m not going to get any paid at all, because Facebook’s system is not ready.
Yet for such things that they have some beta pilots who are trying to pay creators, I don’t think any of it works well. Matter-Of-Fact Facebook may insert an ad and by the way I don’t get any money for Facebook inserted ads as of right now, yeah. I don’t know if they’re ever going to catch up with the way YouTube. Does it but YouTube’s the preferred platform? Because of that, but that’s it. I just wanted to let people know for those you go who own or how much he makes that’s.
How much I make this was the screenshots directly from you know. I I don’t think I need to go as far as to prove that I didn’t doctor these screens in some way, but you know I’m not just not going to bother doing that and for those you think I make 10 times as much. I don’t that’s exactly how much I make from these articles and, if you’re interested in talking about the process, keep an eye on my YouTube.
Blog we’ve dive into a lot of different topics, but we’ll be covering a whole inbound, lead process. We get from YouTube and how we put that together, using you can book me and Google sheets for inbound leads to process them. It’S not anything that secret. I just haven’t taken the time to put it together yet, but it’s absolutely those are the the entirety list of tools I use to manage inbound leads and booked them into oh and stripe to actually take the payments.
So that’s yeah, there’s my other secret. There are no secrets and if you want to get started in any of this, I have some articles like how we built the studio. I have articles on some of my workflow follow along on my blog there’s, a lot of stuff that just I give it all away man, I’m not shy about telling anyone. I’Ve had several people stop by Miss Judy would check it out because they want to know how we do it.
It’S I’m an open book. If you want to know any of this stuff – and it doesn’t cost as much as you think, to do some of the tutorial stuff, a microphone and a camera are not that expensive. Maybe I’ll do some budget stuff. I have a high budget, one where, like this entire studio, but I probably do a low budget one as well to kind of break down like your basic to get started in this. It’S a it’s not that difficult everything.
The challenge is all in the ideas and a little bit of skill and editing got ta have the idea. First, ideas are easy. Ideas are cheap, everyone’s got them, but then you can execute those ideas. That’S where the real have a story, execute the ideas. Put a plan together: that’s really the hard part buying this gear and all that that that’s actually the pretty easy part. It’S not super expensive I’ll leave links all this.
If it’s on YouTube and on Facebook, I’ll try to others, leave a link back to the YouTube blog Thanks thanks for reading, if you like this article, give it a thumbs up. If you want to subscribe to this blog, to see more content, hit that subscribe button. Annabelle like on, and maybe YouTube will sense you and notice when we post, if you want to hire us for a project that you’ve seen or discussed in this article head over to Lauren systems, comm, where we offer both business IT services and consulting services and are Excited to help you with whatever project you want to throw at us also, if you want to carry on the discussion further ahead over to forums out Lauren systems, comm, where we can keep the conversation going and if you want to help the blog out in other Ways we offer affiliate links below which offer discounts for you and a small cut for us that does help fund this blog and once again, thanks again for reading this article and see you next time,
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We had a request for a article that shows you how to do merchant fulfill, because a lot of people have only done FBA and we have never been a huge advocate for doing merchant fulfilled items. But in these crazy times that have changed merchant. Fulfilling right now seems to be a little bit faster than shipping things FBA. So this is. This is just going to be a short tutorial on number one: how to set up your shipping templates.
You can have multiple shipping templates for different items and different things, and and the reason why we do that and then adding an item. That’S merchants fulfill is as simple as can be, so I’m just going to walk you through those two things. The number one reason why you wan na have you might want to have multiple shipping settings or shipping templates is because you have either lightweight items or certain items that might be heavier and, of course you want to add specific things to that.
So, for example, if anything’s first-class mail, it’s under 14 ounces or more or something that can fit, you know you want to offer free shipping that you can have a free shipping template which basically means you’re building shipping into your price, and you want to make sure That you’re just offering free shipping all the time like some people like that some people don’t, but the price obviously goes up.
If you don’t want to worry about that, you just want to charge tipping which right now people are seeing to be completely fine with then in making sure that you don’t you know, cut your own throat is having one that’s that’s weight based so that you can Add a specific dollar or price amount per pound so that you don’t end up cutting your own throat and losing a bunch of money on shipping. I know from Michigan to California costs a lot more money to ship things there based on size and weight than it does to just ship, something in my region.
So, of course, using Priority Mail prepaid, like flat rate, I’m sorry, not prepaid flat rate type items are really helpful to be able to get those free from the post office. You can order them at usps.Com. I find sometimes, though, that it’s a little less expensive to ship things, Priority Mail cubic, and so that’s my own packaging and things like that know what your results may vary, depending on what your shipping and your shipping on vacuum versus something smaller.
So you want to have multiple shipping templates. If you don’t always want to offer shipping which, for me free shipping can vary if it’s under. If it’s not first-class meaning under 15 ounces, then most of the time the price can vary from seven or eight dollars. All the way to twenty dollars, depending on where it’s going and I don’t want to offer $ 20 free shipping on a lot of things. So I choose to have two different templates.
So I’m going to share my screen and I’m going to show you how I set these things up so that you can do it too: okay, so you’re in seller. Central. This is what the shipping template looks like. You can go to the top right of your screen and go to settings and then go to shipping settings and that’s what it will bring up this screen for you here now. This is my twenty twenty MF template that I’ve already set up, and it goes by through different shipping fees and what I choose to charge.
So these are things where this is our template. I already have so on the left over here. You can create a new shipping template and if you create a new one, you don’t you can copy from one that you already have, or you can just create a new one and if you create a new one, you’ll have to give it a name so that Your system knows so. This is us template we’re just going to call this test template and then it you can go down here and then you can either do price, banded or price per weight.
I suggest weight based because then you’re not you’re, no matter where it’s going, you don’t you can charge a certain amount for it. So you can you uncheck the box, that’s free economy, shipping, so you can remove that so that you’re not charging any free shipping and then you’ve got standard and expedited and at this point was expedited. I don’t often check that because, most of the time it gives you that I do not offer two-day delivery, so I always take that off.
That’S up to you! If you want to do that, I feel like there’s a lot of pressure right now. For me to be able to do that, and that’s of course your choice if you can guarantee that people can order by a certain time and you’ll ship the same day, so you can offer expedited shipping or not, and you can create as many of these as You want to so with these the region’s. You can add a new shipping rule.
You can add a new region. You can take regions off. So if you like, someone had asked if there’s ways that you don’t ship to California, for example – that’s an option so you can go to for me, it would be West and I can click west or click not West and change. All these I can select regions or all or you can deselect all and you can choose whichever regions that you want to go to so I’m shipping to everywhere here.
So I’m totally fine with that now you! What you order over here is how much per order you want to charge. So if you want to charge a standard $ 5 plus 50 cents, a pound or a dollar a pound, depending on how heavy your item might be, then that can be same and you can decide to ship to peel boxes or not peel boxes, depending on the Boxes that you check here, you can click Edit on the sides here and decide not to ship to certain places.
So if I uncheck the West, that means that I won’t be shipping to any of these places. If you so choose to get. I know some people have asked: do I have to ship to all the regions and actually no you don’t. You can decide that you’re, not shipping to certain places or not so you can edit those and then you know, click, OK or click cancel. So so I’m shipping to all the regions – and you can decide again here if you want to do Alaska Hawaii in Puerto Rico – that’s up to you and then the transit time is also a variable.
So you can change it to 4 to 8 days 2. To 3 days I tend to ship things out same day, so I try to do 2 to 4 days or 3 to 5, because I’m in Nam, in Michigan, so getting to California, is almost always going to take 4 or 5 days. So you try to want to be in that at different times there, so I’m I like standard of five dollars or $ 4.99 for shipping and then $ 0.50 a pound and then again, Alaska, Hawaii Puerto Rico are going to cost more.
So you can of course, go 2 dollars, a pound 5 dollars a pound, whatever you want to do for specific regions here same thing with expedited shipping. You also do not have to offer expedited shipping, if you don’t want to so you can click that box or not that box and then same thing here. Transit time is a variable that you can choose. Based on your location, I mean, if you’re in the middle of the country, it’s going to take you the same amount of time to ship, something maybe to California, as it would to the East Coast West Coast, depending on where you’re at you want to adjust this.
If you’re in California shipping to Nevada it’s going to be one to two days or two to three days, so it’s quite different for so your results may vary based on where you’re coming from and, of course, you can decide $ 8.99, more 99 cents, a pound. Fifty cents a pound wherever that’s going, and so that that is as simple as setting up the test. So we’ve got a test here and then you go ahead and click Save and then once it comes up, it should be in.
You know might take a few minutes to get there, but then it should be in your shipping templates so over here now I have new twenty twenty MF template free shipping template in our test, template that we just set up so now when you want to add A product to merchants fulfill you’re, going to go to add, offer you’re going to go to this here, go to add a product in inventory under add a product, add the a sin or the UPC.
And then your items should come up here and it usually looks like this. You click the box, you say: okay, I can sell. Mine here says: sell yours and you’re good. Then you come to this page. Make sure that you go to advanced view so that you can see all of the options here and then here’s your here’s, your shipping template. Sometimes your shipping template will be towards the bottom. I don’t know why the form is not exactly the same for every category.
Every item – sometimes it’s up here – sometimes it’s down here but making sure if you don’t see it that the fulfillment blog says I will ship the item myself. If you’re, not shipping, the item yourself, then that box might not appear so make sure that that’s on you put the quantity of how many you have for sale, your current price, and then you know you. Your tax code of course goes here. Your condition.
You create your seller SKU. I know if you guys, you know, there’s lots of articles on creating SKUs. We create custom SKUs, which usually has you know the date. This is our types of custom SKUs. We have. We have date year-month-day the vendor, how much the item cost, and then we have some acronyms for different things that we use this one has to be. You know, merchant fulfill something or whatever.
So this is the drop-down menu that you can pick whether you want to do free shipping. What do you want? Your your shipping templates now, our new one that I just made the test is not on there. I bet. If we refresh, then this will probably come back to our new tastic to me, I’m going to try that and hopefully it will show our testing remember to go to advanced view and then should be here there. It is so now our new testing shipment is there and then you, you do all the things that you need to do, that your seller, steel, making sure your shipping templates the right one that you want to choose your price, your quantity and then, once you put All these things in I’m going to match the low price here I’m going to put in shipping template here and then it should be a save and finish, and once you save and finish, your item is now available for sale on Amazon through a merchant fulfill.
If you want to add a condition like say, you have an item at FBA right now, but you want to actually convert one of those to merchant fulfilled. You do not have to convert the listing. You have an Amazon that can still be for sale, FB, FBA, and then you can change one. You can add one to merchant fulfill and it will look very much the same here. All you need to do is go to your inventory. Go to that Aysen and then you click add, add a condition and if you add a condition, then it will.
Let you create this. It will give you a warning, and it will say you already have this in your inventory – consider editing it. You ignore that you HIPAA. I want to fulfill this item myself and you change the SKU, and now you have two items available for sale, one FBA and one merchant fulfill. So that’s as simple as it takes now. Once you get in order, your orders are going to come in through your ear.
You have multiple blog fulfillment, there you’ll see it in seller, fulfilled items and merchant fulfill items when you’re looking to merchant fulfill an item make sure you go to your manage orders and then, on the right hand, side it will save you FBA orders or you merchant Fulfill orders or seller fulfill orders, and at that point your your item will come up of. What’S for sale once you’ve sold and then it’ll be time to ship and you hit by shipping and when you hit by shipping, then this whole template comes up of your shipping.
You have to put the package dimensions in there and the weight, and then it will give you all kinds of options to ship, whether that’s Priority Mail Boxes or your own Priority Mail with your own packaging. Ups, FedEx first-class mail and you you know, click the one that you want and then you hit by chipping in it and you purchased the label with the label on and then you can go to USPS comm. If it’s from the post office, you can schedule a free pickup, they will pick items up from your porch as long as you have at least one Priority Mail item, and you can order up until I think midnight of the same day for them to pick it Up from your front porch on the next day or your front, porch your back porch your box, wherever it actually give it allows you to give instructions on where you want them to pick it up.
So you don’t have to leave the house, you don’t have to go stand in line at a post office if it’s UPS, if you have a UPS driver coming to your house, to deliver a package, for example, you can hand your item to the UPS driver. Of course, social distancing right, you shouldn’t do that, so you can put it on their porch. You can also order a pickup. It might cost you money to be able to do that on UPS, depending on what kind of account you have, but there’s also ways for you to be able to get that stuff out without you having to necessarily pay a lot of money or to become in Contact with somebody they can pick it up from your porch, I like to use a Priority Mail Boxes as much as possible because it just makes shipping a no-brainer.
I know exactly how much it’s going to cost I could come. I can calculate my profit. All that kind of thing, so that makes it easier for me. Of course we all want to save a buck, so sometimes it might be better for you. I order supplies like bubble. Mailers, you can go Uline, you can go, I supply store, you can go! The boxer II you can go. Ups has some free stuff if you want to use their things, but you have to ship a certain way.
If you do that, I’m forgiving one Uline bubble fast. You know you can even order some of those supplies on Amazon. If they’re delivering at this time, so there’s plenty of ways to be able to get supplies for those things, you just want to check out all of those different resources. So I hope this helps. If you guys have any more questions specifically regarding merchant fulfilled, you can leave them below this article.
Make sure you tag me so that I know I’m who saying what and happy merchant fulfilled we’ll see you next time.
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Everything that’s really going on and I was like you know what this same exact share. That’S going to work for my business really works for any type of business right, especially real estate agents and Especially agents who don’t have a big marketing budget that you can go through and implement some of these different strategies To take things to the next level. Right now, One thing that I feel like I always focus on and almost every business owner Always focuses on, is getting new leads right.
Getting new customers in like that next person, right you’re, like you, you’re, always looking for that Next new thing, because it’s kind of like that shiny object of like Oh new, leads more people like all that stuff building that audience with the most valuable leads, the most Valuable audience network is already in your existing database. The reason why is because, More than likely, they already know who you are: okay, They’re, a warm audience or hot market, and they know like they kind of they have a little bit more trust And you have a little more credibility with them as opposed to a Brand new Lea who has no idea who you are You got to go through and build that trust.
You got to build that rapport, that Credibility, that authority and all that something it could be very expensive, very difficult and time-consuming right. So the number one way to go through as a real estate agent or any business owner out there and Take things to the next level is by using your low-hanging fruit, your existing database right and that’s one thing I’m looking to go through and do because I’ve Been going through and marketing a cold audience for last year and a half plus and It’s been very expensive and very like you know, I put a lot of invest a lot of money into advertising And it’s been good.
It’S been rewarding, obviously, but now I’ve got this pretty big audience. I can go through and I can market to, and they already know who I am okay, There’s like like they have a good idea of like okay. This is what value he brings and how he can help me, and now I can just go through and Add a more value to that existing audience and the same thing goes for you If you’re in real estate, no matter how long you’ve been real estate You’re.
Just barely getting in, you probably have an existing contact database, whether it’s on LinkedIn in your phonebook Or you know just some other network that you’ve got like Gmail or Outlook or any of these other contacts. And There are several ways through digital marketing that you can go through and utilize all this information right. So the first one is, if you have someone’s name their phone number, an email address.
You can take that data And you can import that into Facebook right and you can create a custom audience. Oh we’ve talked about that on previous articles. You can take that save data And you can upload that into Google. Ok and you’ve got that custom. Audience is saying: hey, Google! These are all like my people like their either past clients or their leads all that stuff. Take that same data. You upload it into your CRM Right.
So now, if you guys look at this, take a look at this for a second. If somebody’s going through, let’s say you have a competitive or a Competing agent in your market right and they’re, going to go through and they’re going to send out, maybe a new email To their list, or maybe, let’s, like let’s say It’s your same exact contact database Right, your same exact people, they’re looking to buy or sell their home, But they’re only going to send out an email, maybe once a week a little acute newsletter from one of the little you know: email, marketing, software’s, they’ve got and They’re going to do that.
Maybe once every week or once every two weeks, But then you you, wouldn’t uploaded your your database into Facebook, alright. So now you can go through and market to them, not only on Facebook, But also on Instagram. You upload it into Google. Now You can market to them in the search and Google search on YouTube on these different platforms on blogs right, then you also upload them to your CRM and you’re you’re, not your emailing them as well as send them attacks as well as maybe send them a Facebook, Messenger, and So for every one email that competing agent sends Someone is seeing you that same audience is seeing you on Instagram They’re, seeing you on Facebook They’re, seeing you on Google and YouTube in their email inbox in their on their phone.
They’Re. See you all these places now, if you think about that, if you got one person sending out just one email Casually every once in a while versus somebody who they’re seeing literally on all these different platforms, Who do you think is going to Win? Who do you think is going to actually get that this right? Is the person that’s going to be more present and honestly, a lot of you probably reading this article You’re not even sending Just that one casual email once a month or once every couple of weeks? You’Re? Probably just you have this goldmine, this database and you’re just letting it sit there now.
Obviously, I’m not trying to go through and harp on you because I do it. I fall prey to the same exact thing, But I’m trying to go through and and take things to the next level and the cool thing is is With Facebook. When you go through an upload, this custom audience of data, You literally, can go and spend 50 cents or $ 1 per day remarketing to this exact audience, and the cool thing is When I was on the phone with one of my facebook ads reps a couple Weeks ago, He Said that if you have a custom audience that your ads are actually going to show Before any other ads out there right so like if you basically have told Facebook Hey.
This is already one of my customers. It’S going to show before some other person, That’s just marketing to their cold audience because they Facebook’s like okay. They already know like and trust this person They’re already like an authority somewhat and so Facebook wants to show ads and content and posts all that stuff. There’S going to be more relevant to that audience right so Really, quick guys! The takeaways from this article is one make sure you’re leveraging and utilizing your warm market.
Okay, don’t just let that sit there. You know picking up dust and all that stuff make sure going after that warm market, Because that is where you’re going to see a lot quicker results then going through and running a cold ad to anyone on Facebook, on Instagram, on YouTube or even Going and buying Leads on Zillow Trulia realtor.Com any of those other marketplaces, alright. So, But we also at the same time, we always want to be growing that database, So we want to have some cold lead generation going, so we’re always bringing more people in.
So when is there time to go through, buy or sell a home that our Authority is built out and they can be know like and trust us right? The second thing is, is taking that data and Upload into Facebook is a custom audience. Okay and being present on Facebook, on Instagram Upload into Google and being present on Google search on on YouTube right and then also uploaded to your CR and being present in IVA and their email INBOX K on text messages in their messenger inbox K on all these Different platforms, So we can go through and market to them.
Okay and another key thing. The third key takeaway, I would say, is don’t just always go through and spam different properties or open house or anything like that, Make sure you’re having a little bit of a personal touch and a personal flair to it. That’S showing you, maybe, with your spouse, you with your kids, you with you know at the park, Maybe with your dog or whatever it is so then people can see like oh they’re there, like a normal human being like me Right, so they can go through and That have that connection.
If you go through and you’re like a basketball fan or a football fan, or whatever Show a picture of you at a game or supporting your favorite team or whatever, It is really like. People want to see that you’re, a real person And you’re not just always just spamming out stuff about your business kay so Anyway, guys keep those three things in mind: your warm market, That’s where tons and tons of gold is found number two make sure you’re utilizing That warm market – Just don’t let it sit there on the Shelf.
Gathering dust, okay And the number three make sure you’re showing to your audience to your customer database That your real person right, like you’re, not always pushing stuff about your business but make sure you’re going through and branding yourself. Okay, and so people want to go through. They can connect with you on a deeper level like if you’re, a huge like. Let’S say You live in Dallas in your huge Mavericks fan or a Cowboys fan okay When they go through and they talk to you you’re your customer, your potential client.
They have something to connect with you deeper beyond, just like oh you’re, going to go, sell my home or you’re going to Help me buy a home or whatever you could talk about the Cowboys last game or the the Mavericks last game, Or you know whatever the Topic might be, and you guys can connect at a deeper level there for deepening the relationship, The trust, the credibility authority, all that good stuff to help you go through and grow your business right so anyway, guys.
Hopefully, today’s a little thought it helped you guys in some way make sure you take that data Upload it if you guys need help as far as like knowing how to go through and do that Guys. I’Ve got tons of article on my blog, I’m showing you how to upload that info into the Facebook audience manager. Show you how to upload into Google showing how to upload into your CRM and Taking advantage of all these resources that you have at your fingertips.
In 2018, guys Technology is at its best right now. You have so many ways: they’re, cheap, easy and for just a dollar a day you can be going through and reaching this whole entire Audience right. So anyway, with that said, if you has a brand new here, my name is Jason Wardrop, I’m trying to launch a new article every single day on how to generate more leads, Make more money and crow. Your business so make sure you guys subscribe because you’re not subscribed yet Also, if you guys, like today’s content, go ahead, give it a thumbs up comment down below.
Let me know what you guys are doing to go through a differentiate yourself from the competition in your Marketplace and also, let me know how I can be helpful. I’Ll try to drop some links down below in the description in the comments section articles of how to upload those contact database to your Facebook, Ads manager To Google to your CRM all that to help you guys go through progress and with that said guys.
I hope you all have an amazing week and I hope you guys are killing it in 2018 and with that said guys, I will see you all tomorrow.
Where do these come from? How do these get into the world The myths, the legends that come through now JavaScript? I think a lot of it is people with very good intentions will try to provide the information they have available and there’s a gap in translation between the SEOs and the developers and how they think and what they consider So by going ahead and adopting is acceptance Criteria as part of my tickets, when I work with devs that lets them know very specifically, instead of being like “, and I want you to make magic for me” And you go from “.
Give me magic” to “, hey here’s, my user story,.” “. I would like to accomplish three pieces for acceptance criteria..”, You can bridge the gap, Hello and welcome to another episode of SEO. Myth busting With me today is Jamie Alberico Jamie. What do you do in your job? Thank you so much for having me here. I’M a technical SEO with Arrow Electronics. That means that I am embedded with a number of dev teams across a number of projects, And we tried to execute these initiatives, get new features available on the site in an effective and search friendly way, And that means a lot of times.
We have to have conversations about how we’re using our JavaScript Having you here is fantastic, because then we can have a conversation about pretty much everything that you want to know from the search side, as well as the web developer side. So… Any questions that you have in mind or anything like pops into your mind. Oh so many questions. I hope I get to poke at the black box of Google here And I have one.
That’S absolutely burning Is JavaScript the devil. That’S a fantastic question. It might seem that way, sometimes, especially when things are not going the way you want. You see the horror stories They’re on forums or on Twitter. Everything is gone. Yeah, that’s one thing: That’s the SEO site on the developer site is also like. Oh, it’s a language that wasn’t designed to be like super resilient, But it actually is and then often people are oh, It’s a C style type language and it’s not really.
It’S a list type language They’re, like a lot of misconceptions, coming from both worlds together and clashing here. I don’t think it is the devil. I think it has its benefits. I mean it allows us to build really cool and fantastic stuff on the web and be really responsive to what the user does and wants to do with our applications. And it has moved the web from becoming or being a document platform towards an application platform.
And I think that’s fantastic, So I think we are already pushing hard on fighting this “ JavaScript is the devil,.” And “. If you use JavaScript, we can’t be indexed at all.”. So that’s not true for for a long time, But I think now the documentation is catching up with like outlining the different Bits and pieces that you should be aware of and the features that you have to deal with that are not available.
One thing, for instance, is you probably have built single page applications right? Oh, yes, Has there been problems in terms of SEO when they rolled out, I I was pretty lucky. I had a dev team who believed in SEO. That’S good, That’s really good. That was actually my the big moment of my career when I got on the technical SEO And I came and I talked to you one of my new developers for the first time with this very specific problem I was trying to solve and he just paused and Looked up from his keyboard and went “ you’re, not snake oil”, So I think we’re making a lot of progress between SEO and devs.
That is fantastic. It’S a great story, So you might hear a few people in in the community going like ooh. Should we do a single page application? Is that risky And one of the things that a bunch of developers are not aware of, and some SEOs are not necessarily communicating all the time is that we are stateless. So that means with a single page application. You have a bit of an application state right, You know which page you are looking at and you how you transition between these pages.
However, when a search user clicks on a search result, They are not having this application. They are jumping in right to the page that we indexed, so we only index pages that can be jumped right into So a lot of the technology. Javascript technology is making assumptions of how The user navigates so the application. So like the developer as a developer. In my test, It’s okay, Here’s my application.
I click on the main navigation for this particular page and then I click on this product and then I see and everything works, But that might not do the trick because… You need that unique URL. It has to be something we can get right to Not using a hashed URL and also the server needs to be able to serve that right away. If I, if I do this journey and then basically take this URL and copy and paste it into an incognito browser Mm-hmm, I want people to see the content, Not the home page and not a 404 page.
So that’s something that we’re working on giving more guidance for lazy loading. You probably have seen a bunch of communication about that. One is probably Yes Yeah. How do we get a rich media experience out to users, but do it in a way where, if you’re on your cell phone, we keep that very small time frame? We have to get your attention Correct and you want to make sure that if you have a long list of content, You don’t bring everything into the especially on the cell phone right, Just feeling, like 100 images, What about Ajax? What about using asynchronous, JavaScript and XML? That is perfect Whoa I haven’t, I haven’t, heard Ajax being used in a while, and it’s fell out in a while.
I mean Everyone’s using it, but no one’s talking about it that much It was just like yeah. You just load data in as you go and that’s perfectly fine. We are able to do that. Also, I often get us about how that affects the crawl budget.., Let’s talk So what worries you about that? Well, if we’re using Ajax and me requests, say a product detail page and we’re using Ajax to supplement a lot of pieces of content to it.
Right, Googlebot’s requested one URL and it’s gotten back nine Yeah, because each of those Ajax calls had a unique string right. How do we handle that and does that negatively impact our crawl budget? So I wouldn’t say it negatively impacts your crawl budget, because crawl budget is much more complex than you might see this It’s one of these things that looks like super simple, but there’s more than meets the eye, We’re doing a bunch of caching right, because we expect That content doesn’t necessarily like update too much.
So Let’s say you have this product page. You make one request to the product page and then that makes nine more requests. We don’t make it. We don’t distinguish between like loading, the CSS or the JavaScript, or the images or the API calls that get you the product details. So if you have nine calls from this one page load, then that’s going to be ten in the crawl budget. Because of caching, we might have some of these in the cache already, So if we have something that is already cached, that doesn’t count towards your crawl budget.
So if we were to version our Ajax calls, yes, those could be cached as those could be cached exactly. Yes and then that’s that’s one way of working around it. If you can do that, if that’s a possibility, The other thing is, you could also consider it not just an issue for The crawl budget, but also an issue for the user right, because, if you’re on a slow network or spotty network connection, It might flake out In the middle – and you were your left foot broken content, That’s not a great user experience.
You want to probably think about, like pre-rendering or hybrid, rendering or server side, rendering Anything in between there And crawl budget is tricky generally, because we are trying to deal with the whole “ host load” situation. So what can your server actually deal with? So we are constantly adjusting that anyway, So it’s like “, oh this affected our crawl budget negatively.”, Not really because we just like had host load issues with your server, So we like adjusted it anyway, so we had balancing issues across your entire content.
So I wouldn’t say that it’s not much of a deal, But I see that it’s very important for people to understand that and unfortunately that’s not that easy. Can we demystify Googlebot a little bit Because we have this, The omnibus, the great the Googlebot, but it actually goes through a series of Actions. So we get that initial HTML parse. We find that the JavaScript and CSS that we need to go ahead and make our content then call those pieces.
We know. Since Google I/O there is actually a gap between our initial parse and our HTML rendering. But I want to know more because Googlebot follows HTML. / HTML5 protocols – Yes, There’s some nuances there. I don’t think I know I didn’t know about Where say: you’ve got an iframe in your head and you’ve got a closing head script right there That ends your head for Googlebot Yeah. All of our lovely meta content, our hreflangs and canonical’s below that have a tendency to exist.
.. That is true, there’s a bunch of things at play. So when we say Googlebot what we actually mean on the other side of the curtain is a lot of moving parts. So There’s the crawling bit that literally takes in URLs right and then caches them from the server, then so that when you are providing the content to us, we get like the raw HTML. That tells us about the CSS, the JavaScript And the images that we need to get and also the links in the initial HTML yeah, and because we have that already we have such a wealth of information already.
We can then start it like go off and fetch the JavaScript and everything that we need to render later on, But we can also already use the HTML that we’ve got and say like “. Oh look, there’s links in here that need to be crawled.”. So when you have links in your initial HTML, we can go off and basically start the same process for these URLs as well. So a lot of things happen in parallel, rather than just like one step and then the next step, and then the next step.
So this is definitely the start of it And as we get the HTML in parallel to extracting the links and then crawling these, we queue them for rendering. So we can’t index before we have rendered it, because a bunch of content needs to be to be rendered. First, In a way that better fits us, if we’ve got a single page application, We now.. Googlebot has the template. They just got to grab the content that fits within there Yeah.
So, wouldn’t that mean that Googlebot likes these JavaScript platforms, The more content you get us quickly in the first step in the crawling step, the better it is because we can then basically carry that information over rather than having to wait for the rendering to happen, But Is prerender always the best solution? That’S a tricky one. I think most of the time. It is because it has benefits for the user on top of just the crawlers, But you have to very carefully measure what you’re doing there, I think so Giving more content over is always a great thing.
That doesn’t mean that you should always give us a page with a bazillion images right away, because that’s just not going to be good for the users, Because they’re going to have to then…. If you’re on a really old phone. And I have a pretty old phone and you have a pages full of images and transitions and stuff, then you’re like.. “. I can’t use this website.”. So pre-rendering is not always a great idea.
It should be always a mix between Getting as much crucial content and as possible, but then figuring out which content you can load lazily in the end of it. So for SEOs. That would be. You know we. We know that different queries are different. Intents Informational, transactional,…, so elements critical to that intent should really be in that initial rush Exactly and you might consider if, if the intents are wildly different And the content is very, very different, consider making it into multiple pages or at least multiple views if you’re Using a single page Application so that you have an entry point for the crawler to specifically point at it when when it comes to surfacing The search results, So treat it like a hub and let the users branch out from there.
Yes, so that’s where we’d use! Maybe our CSS toggle for visibility. That is a possibility just having different URLs, is always an option, especially with the history API. You can probably in the single page application figure out which route to display and then like have the content separated between different routes or Be a little more dynamic. There.. We support parameters, So even if you use URL parameters.
. Basically expose the state that is relevant to the user in the URL. What other ways does that benefit our users, because our ultimate goal is to make them happy And that’s our ultimate goal too. So like we are, we are the same in terms of what our goal is. We both want to surface useful information to the user as quickly as possible, So The users benefits are especially if you do like hybrid rendering or the server-side, rendering that They get the content really quick.
Normally, if it’s done well, if it’s not overloading their device And they get to jump in right where the meaty bits are right. So if I’m looking for some specific thing – and you give me a URL that I can use to go to that specific thing – I’m right there and I’ll have a great time, because it’s the content that I needed So yeah. If you have performance metrics going up as well, then, even if I’m on a slow phone and a really spotty network, I still get there.
I mean our performance metrics, that’s based on a lot of pieces. We have a stack of technology. That is true. What should SEOs look for in our stack? Where should we try to identify those areas where we could have a better experience for not just Googlebot, but our humans Yeah? So I think a bit that is oftentimes overlooked, not by a SEOs But by businesses and developers, is the content part. So you want to make sure that the content is what the users need and want, and it’s written in a way that helps them.
But on the technology side,… Wait So that blurb at the top people always do where the like. Here’S my hero image and then 500 words about this thing And I’m a human who wants to buy something and there’s so much stuff in the way…. Yeah. Don’T do it At least like have two pages have like the promotional page that you want to do direct marketing towards and then, if I specifically look for your product, just give me your product.
Just let me let me give you money, So I think Talking about performance and all the different metrics, it’s a bit of a blend of all the things like Look at. When does my my content actually arrive, when does my page become responsive? So you look at First content for pain. You look at time to first buy as well less important than the first content full paint. I would say, because it’s fine, if it takes a little longer.
If, then, the content is all there Versus.. So time to first byte can take a bit of a hit Yeah If we deliver that faster first, meaningful paint Exactly because in the in the end as a user, I don’t care about. If the first byte has arrived quicker, if I’m Still looking at a blank page because javascript is executing or something is blocking a resource… If it arrives a little later, but then it’s right there, That’s fantastic right and you can get there in multiple ways.
I highly recommend testing testing testing testing. What testing tools would you recommend? So I definitely recommend lighthouse. That’S a great way. Web hint is more More broad approach as well, and you could also use PageSpeed insights or the new SEO audits in lighthouse. Mobile-Friendly test also gives you a bunch of information. Pagespeed insights is look at that full page though Mm-hmm and we had a bit of a bit of a gap.
We have almost this futurist Lighthouse, where we want that time to interactive, and then we have people adopt this methodology. That’S how we got you know so much contact via Ajax, because full page load is fast, but all that content was still coming…. I would recommend lighthouse that gives you like the Filmstrip view of when things are actually ready for the user to work with. So I would highly recommend looking at lighthouse but PageSpeed insight Gives you a good like first first view over and it integrates with lighthouse really nicely now.
Wonderful. Do you think that JavaScript and SEO can be friends now and developers and SEO s can also work together? I do I really think that You know if Google is a library and a webpage is a book using these JavaScript frameworks. Lets us make pop-up books, enrichen experiences to engage with. Oh that’s a fantastic analogy. I love that image. That’S a that’s a beautiful one! Thank you so much Jaime.
Thank you very much and I hope you enjoyed it and see you next time. Have you ever wondered where, on the map, you should put UX and performance when you’re talking about SEO, So have I Let’s find out in the next SEO? Myth-Busting episode,
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There is a lot of out there about how to do it. So I’m going to share with you some real important things that you should be doing for your to get colored clients from LinkedIn to get coaching clients from LinkedIn now number one here I am NOT going to advocate you. Do anything! That’S against the Terms of Service of LinkedIn and I’ll.
Tell you why there are many people who say just send as many connection requests to as many people as possible and message them and say: hey, do you want this? You know, hit people up, connect and try and hit people up. Not only is it a bad business practice, but it can get your accounts banned or restricted LinkedIn’s Terms of Service make it very clear that you should not be doing that kind of activity trying to solicit people for business that you don’t know and haven’t got a Relationship with so I’m going to share with you a few quick tips that will help you.
If you want some more help, there’s a couple of things you can do. First, we have a free download guide that will help you give you some of this stuff in more details. I’Ll put the link in the description, but also we have courses we run around the country, we’ve got which go into intensive detail about how to go and build relationships with people and convert them into paying customers. There are three our intensive sessions and they are top rated on Trustpilot and raved about by businesses up and down the UK and into Europe.
So, let’s get started, I’m going to talk to you about a couple of things that you need to do immediately to sort out your Linkedin number one make sure that your your graphics on your profile are top-notch get something here. Your profile picture is really clear. So people I get, I can identify who you are and that your headline here really communicate what you do and who you do it for so make sure if you’re targeting business owners, it says something about business owners and the value and outcomes you can help them Achieve it make sure your imagery represents their outcomes and values.
You can achieve really important. The three things that follow your profile ever of your profile that follow you everywhere. You go well your profile picture, your name and your headline. Those three things are on every post and even comment on every message everywhere you go make sure you use them and use them. Well. Second, to that and if you visit my profile, you want to check me out. Please do follow chests of every day.
That will help you secure more clients and grow your business and really build a compelling message for your ideal customers. So as we go through the profile here, you’ve got your headline here, which mine is MD at maverick speaker, Wynn, on LinkedIn next level, master class sales marketing strategy, and then I put because I’m over 30k 30k people, click follow and you’ve got a follow button. If you look at my profile, make sure you fill out this About section here with some compelling information about what you can do for your target, customer, don’t fill it with CV, waffle, make sure it’s there and complete.
That’S really really important. The next thing, that’s really important and your profile. The reason I’m talking about your profile is this first stage here is because your profile really has a bearing on who sees you. If you have an incomplete profile, if you’re not investing the time in the profile, people will not engage with you. So if you’ve got no profile pitch, if your headlines, not great people, will consider them before they engage with you, whether they send you a connection request, whether they decide to accept your connection requests whether they respond to a message.
A lot of that is weighted by your profile and the better your profile is the more likely they are to respond. The other thing is that when you go into your profile, you’ve got some status here. I’Ve got all-star status if you’ve not got all star status. It means your profile isn’t complete and if you have an incomplete profile, it’s less likely that you’re going to be found in searches. Linkedin is like a dating service.
It’S matching people up all the time as people are going through. Their LinkedIn LinkedIn, suggesting people make sure your profiles complete, so people will find you it’s really important as well, that you make sure your search appearance is your being found for the right word. So when you click your search appearances, you can see the companies that are found you and you can see. The titles are the right people looking and then the keywords that you’re being found for so make sure you look at the keywords that you’re being found for and adapt your profile.
Make sure your keywords, your on your profile, are rich for the target clients you’re trying to reach. So that’s number one number two. When it comes to posting, you should be looking to share different types of content. I call this the content sandwich and it’s essentially you’re mixing the content up for different of different different reasons. You need to create some content that engages people and interest people and you need to create some content that really tells people about the value you can deliver with call to actions and by this soar signup or what have you, but you have to hold the two Of them in tension, if you do too many engagement posts, you become a really nice person, but nobody knows exactly what you do or nobody knows how to buy for me and if you go the other way sell, sell, sell, sell, sell, nobody will engage with you And nobody will see you your posts when you post on LinkedIn, your post is not automatically seen by your first connections, so engagement posts are really important because they can help you get seen by your connections and, generally speaking, on all social media platforms.
If you’re engaging with people on a regular basis, the platform will encourage you to be your posts to be seen by those people more often. So if you’re trying to communicate the value of your coaching services, you need to make sure you’re producing engagement posts which are related to the themes of what your coaching can do, but maybe more broad. So it draws a more interest from lots of people. Make sure that those posts also pose a question invoke an emotional response.
They demand an answer, because if you don’t demand an answer, why would somebody comment? Why would somebody comment if you didn’t want their opinion? Why would somebody comment on the same stuff? All the time mix it up and bring a bit of variety, but keep the themes tied to what you do. So, if you help people be more productive, you can share lots of things about and different ways of how productivity works and how efficiency can work.
You don’t have to stick to one particular thing: day-in day-out, could you just bought people, so that’s the other thing is make sure your content is diverse, engaging and promoting, engage and promote. In one of my workshops, I do on content. I talked about the three goals. Your content should be doing these are awareness, engagement and conversion, and you have to construct content for the three well.
If you want people to be signing up to your coaching courses and coaching programs, you need to be doing the three in another course. I talked about the pain points just to touch on these. It’S using pain points in content could be very powerful about getting relevance to almost get people to think wow. It’S almost like this post was written for me, so pain points have a look at that pain. Points are really powerful in helping you define and create content that really gets people to take action, so posts mix them up, use a Content sandwich alternate from engagement and promotion, engagement and promotion, sales posts and engagement, posts, mix them up and then finally make sure you’re Active engage with people, don’t just use LinkedIn as a broadcast blog.
If you just hit people up and say here’s my world, here’s my world, my world you’re, not building any interconnectivity with people, know relationships are happening and that’s how this whole thing works. All business is done on the basis of rapport awareness and trust and you’ve got to get out there and build trust, and that means you need to be seen not just as what you’re doing but interacting on the network.
So, if you’re targeting production managers – and you want to provide them with coaching or managing directors about time management or life, coaching for busy executives or whatever it is even personal fitness – you need to engage with people in a meaningful way. That’S relevant to them, not as some people do just comment on other people’s post. Hey do you want this coaching program or I’m running this? I think it’d be perfect, for you have meaningful interactions with your target audience, even if you’re not connected build those relationships in the comments that you put on their posts and not propaganda or spam comments.
So these are a couple of tips for you with your coaching clients and how to get more clients from LinkedIn. Using some key strategies make sure your profiles sorted out, make sure your posts are mixed and variable make sure you’re engaging with the audience you want to do business with and not just expecting them to come to your shop front. These are the things there’s. No quick wins in this, but there are systems you can use, and these are my free tips to help.
Could you get coaching clients from LinkedIn? If you want the full training, you can sign up for our course or our free download book below and if you’re really adventurous. You can book a one to one session with me and I will supercharge your Linkedin and show you how, in 30 days, you can close ten coaching clients with LinkedIn
Social signals are very real and help your search rankings. Learn more in the video below.
The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.
How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.
So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.
So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.
It’S not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’Re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.
You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.
We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.
It’S entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’S? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.
What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’S like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.
You want a quick laughs. You want a funny meme you want to, or you want to learn something you see something very valuable. It’Ll. That’S cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’T think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.
So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person. He was with my brother, it’s, but it’s entertainment right. So you got to think.
How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’T just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’S. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.
The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’M going to get him on the road pick up a seven like make it fun, make it real. That’S how you going to approach it at education. The way you approach education is people only really care about three things. Don’T want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.
That’S the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’S only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.
So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’S the three so bring that into your social media, marketing all right.
How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.
I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’S called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.
I’Ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.
It’S pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’S say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.
So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.
That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.
Here’S an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’Re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.
So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.
I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.
You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.
To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’T your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone and Like Somalia and you open it’s a dick pic like and now Instagram warns you of that.
So don’t start with that start with text it’s safe, it brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, Wait, what do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well.
So it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or like. I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio. Hey. That’S super cool! My mom’s from there I’m not going to say, make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy like this guy is my dude right and start The conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last seven years.
How much I sell you know them but come in. We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out. I’M not selling, nothing just come in. Let’S hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible.
Right
Social media is a perfect way to get your message out to the masses and increase your search rankings.
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Just technical making sure it’s right looks like the tablet is good. Looks like the clipper guy banner is spelled right in the background I’m getting on my laptop here, I’m going to jump on the jatai page so that I can read and hear and understand your comments and we will be a bunch of professionals and we will get This going in just a second, it looks good. I think we’re good we’re good. Alright, almost here we go you’ll get my official welcome in just one second, and then we will get started all right here.
We go jatai international, feather baby. Here we are yeah. Oh look at that. That’S a live article in the spotlight, uh! What’S going on right now! That’S me! I know it’s me yeah! I can see it’s me. Okay, hang on! I just want to make sure I got it up here live about a minute ago. Yeah here we are just me, live okay, it looks like we all got all the moving parts in place and they’re sliding and connecting and doing beautifully.
I got to mute the volume on my laptop because we can hear me talking to me what a bunch of technical amateurs okay good evening and welcome to jatai International jatai Academy here on Facebook on the web. It is Tuesday night. It is November. 27Th. 2018. Welcome to our live program once again, jatai Academy here on Facebook has been featuring me and a variety of other folks, bringing you a ton of great information, and I have what I think is going to be a really cool and a really interesting program.
I actually have an agenda written out on paper, I’m known for that and some of my other programming can you say thank you, okay, uh and we’re ready to get started um originally for this broadcast, because we’re wrapping up the end of November we’re ending up no-shave November, we’re ending up Movember that exciting month, with all that men’s, facial, hair, stuff and truth be told. You know what I tried to get a model where we’re going to take some guy who grew his beard for the whole month and groom him up and shave him up and everything and for lack of a better way.
To put it, I think most of America decided this year that they just didn’t care about no-shave November, about Movember hunting, beards, deer, beards, you know whatever you call them in different parts of the world. Part of the phenomenon is, I think, a lot of guys have facial hair, so growing facial hair for November’s like a big. What do you mean? I had it all 11 months. Why do I need it now? So when I honor the program today, I didn’t shave this morning, so I’ve got 18 hours of beard just to keep that theme consistent and going, and you know being the world’s number one manufacturer of premier razor blades shaving handles and all things awesome for shaving.
I think it only made sense that we would have a No Shave November, a Movember wrap up program to share with you guys, but, alas, we don’t, but I think I’ve got something that is going to be more powerful and more impactful. So, let’s acknowledge No Shave November. Let’S thank everybody who grew a beard, let’s thank everybody who donated a nickel, a dime and a dollar or something to a men’s health related charity.
Let’S congratulate everybody in a barber shop or hair salon anywhere in America who had a men’s health conversation with a male client, whether it is some forms of cancer, whether it’s men’s psychological health, all of those kind of things, um, there’s some great people out there doing Some great things with suicide prevention for men and my friend Tom Chapman from the UK he’s got a great program with that with the Lions, collective came up and look that up online and learn a little bit about all of that.
So men’s health still important. Still a big thing: deer hunting is still going on in the part of the world where I live in the Midwest. I went out hiking last week with my son and we’re told that certain areas of the state Preserve were off-limits to hiking because they were hunting and if you had an orange jacket and a hat with antlers on it, you might be okay, but you might be In trouble, but nonetheless, the program today is going to focus on our final thoughts and I wrap up to end 2018 behind the chair and in the shop as strong as you possibly can, and some thoughts to head into 2019.
Can you believe it’s 2019 already, there’s like a year left in this decade? I remember when it was 2011 and we started this decade. I remember 2001 when we started the last decade heck, I remember 91, but we’re not going to go there. This decade went by quick. It’S been an exciting time in the hair business. It’S been an exciting time for jatai feather by the way, as we do head into the holidays. Go to the website.
J8 e aí dotnet on the web. Do some holiday shopping holiday specials. There are some specials on blades there’s some specials on shaving handles there’s some specials on the insulated finger, grippy thingies, which are perfect for flat iron folks and thermal curling, irons or other thermal tools. So there are some great holiday specials that are up there. Now. Please go to jatai dotnet on the web shop, the holiday specials, while you’re there, of course sign up for jatai academy, because that’s what we do.
We bring you an incredible amount of great education and information in your email box on a regular basis nearly daily. So, let’s talk it up. I’Ve got three segments or sections on my agenda for today and for those of you and I got to stop and drink along the way for those of you who have participated. Some of my other live broadcasts on my own blogs, and things like that. You know that now I begin educational programming and presentations with something from hundred thousand dollar haircutter.
My book was introduced this year in 2018. We’Re wrapping up the first full year of sales. One idea a day, every single day for 365 days a daily devotional to success in the business. So I start these broadcasts now by looking at today in the book. So let’s take a look at today and get ourselves on the theme and on the subject of building and growing our business with today’s thought and idea now, one idea a day every single day today is November 27th and it says here November 27th day 331 of The year, with just 34 days remaining in the year, almost a little more than a month, really a little more than a month day.
3. 31 November 27th leverage a local celebrity. Now I don’t read these ahead of time. I don’t prep for the show by looking ahead. I kind of make these a surprise for me and you so they’re relevant and exciting and important and everything I’m going to read you a little bit here. If you have the book read along with me, if you don’t have the book, you need to get a copy. The book, but leverage a local celebrity every town has a few local celebrities.
Can you leverage them for your business? It might be the mayor, it might be a local market newscaster on TV. It might be the big advertising local car dealer. Can you embrace these high-profile heads with high visibility haircuts as spokespeople for your business? It might take a few free haircuts to get them to do it. It might be worth much more than those few free haircuts you have to give them.
Can they tout you on social media? Can you use their likeness in a article montage of still images? You will not know unless you ask and here’s the important kicker that finishes off this idea, the smaller your market or town, the easier it is to leverage these powerful referral magnets. Now it’s important that I mentioned that be occasionally when they share ideas from the book. I have people telling me, I even you don’t understand, I’m not from the big city.
I even you don’t understand how it is in my little cow town and the answer is everything has advantages and everything has disadvantages. When I say I’m from a big city keep in mind, the big city’s got three barber shops in every block and you’re complaining that your towns, too small in a small town with this idea of leveraging a local celebrity, the largest car dealer in the Greater Chicago Metropolitan area where I live, is a guy named Bob Gorman.
I don’t know how many twenty thirty dealerships he owns in Chicago. If I wanted to cut his hair that maybe he’d send me a few clients, I probably can’t even talk to the guy. I probably can’t find him at a car dealer. I couldn’t hunt him down and find him and make a deal with him and negotiate with him. I don’t know if he’s still alive, even half the time. I see him on car commercials he’s a cartoon character.
So I don’t even know if I could get this guy, but if you live in some little town, one-stoplight town and know where America, the guy that owns your local Ford or Chevy dealer, you know him, your daddy knows him. He eats at the diner on Main Street. You see him there twice a week. He buys groceries at the grocery store that your sister-in-law’s husband owns. That’S just the way small-town America is.
If you live in small towns, accessing these local celebrities. Is that much easier? So there’s ways to do things in big cities. There’S ways to do things in small towns. Anyone anywhere in America can leverage these concepts. So that’s the hundred thousand dollar haircut or idea for today it’s leveraging local celebrities as spokespeople for your businesses. By the way, the book is on special, I’m going to run the special probably through Christmas, regular price $ 25 go to clipper guy calm, I even zoo, calm, either one same place: half price! The book is $ 25.
Every day, 1250. Now, through Christmas, go online. Get yourself a copy of the book all right, so you’ve come to rely on jatai Academy and you’ve come to rely on me for powerful information. You can use to prove your business every single day. Let’S talk about wrap it up the year with strength and enthusiasm and big success. The hundred thousand dollar hair cutter program breaks down to eight thousand three hundred and thirty three dollars per month.
That means, if you’re on track for hundred thousand dollar hair cutter you’re doing 8333 a month every month. That means for December. You got a big number to hit. You got 8333 timeout footnote, keep in mind. That number is your net. That means, if you’re a fifty percent commission stylist, you got to do double that number. That means, if you’re a booth renter you got to do that much money, plus your taxes, plus your rent and expenses.
So that’s just a net number. That’S to net an income of a hundred thousand dollars. We all know if you want to take home $ 100,000, you have to earn more than that, but to keep things level and understood. 8333. Is your monthly number and here’s your weekly number 200. Eighty three dollars in net after you’ve paid your booth, rent or after you’ve, half commission. If that’s half your number you’re looking for 4166 is double that number.
If you’re a fifty percent commission stylist so know that that’s what you need to do to make that happen. Those may feel, let me just write per week. Those may feel like big numbers and they are big numbers, but they are credible numbers and they’re doable numbers. You know somebody asked me on social media the other day we didn’t some questions, see s small town. I just started with the captain at the Sheriff’s Office.
Growing clientele is that, is it Tasha yeah? I can’t I can’t pronounce my own name, no Tasha. You were absolutely right. The sheriff yeah hey, look you’re going to be driving too fast through town blowing off that one stoplight in the middle of town. You better know the sheriff, not a bad plan. I like it a lot. Okay, instagrams yeah. There are some gittel, definitely agree there. Hey Zane buddy good to see you here.
My hair is hot today. Thank you very much and where can I grow in my air Miguel nice to see you buddy good, to see some folks and friends to live in here? Ah jhil, ah nice, to see you Vanessa Vanessa is here. Of course, vanessa is here she’s, always here, alright anyways back to what we were talking about. What were we talking about? Oh we’re, talking about hitting big numbers, and these numbers are doable.
Somebody asked me is social media. The other day when I Kato my book is called $ 100,000 haircutter, they said, hey Ivan, is hundred thousand the goal and the answer is not necessarily if you earn twenty four thousand dollars last year or you’re on track to earn twenty four thousand dollars this year. No hundred thousand is not the goal: let’s not get unrealistic if you earn twenty four thousand and 2018 you’re.
2019 goes 48. Double your money. If you’re earned 48. Let’S talk about a hundred yeah, that’s a credible number, but one of the important things in goal-setting is that goals need to be what they call smart, SMA, arty and smart goals need to be specific, measurable, achievable, realistic and time-bound SMA arty. If you haven’t heard the SMART goal concept in the past, I want to invite you to go online.
Go to google and type in SMART goals. You’Ll find tons of articles there’s tons of books on smart goal-setting and perhaps that’s even a great subject for another one of these programs sometime. What is a SMART goal? I know I did a program on that on my team page on Facebook once on setting SMART goals, we explain that whole system, so perhaps that’s something for a good conversation. Talking like this drives me out.
I’M sorry, I got ta keep drinking so hundreds, not necessarily the big goal, but the goal is more than what we had last year. These are the numbers that reflect hundreds, so the question really then becomes okay Ivan if meting 2083 a week or netting 8033 for a month is what we’re shooting for how in the world are we supposed to get there and the answer is I’ve got my top Five tips, everybody who knows me knows I love top five tips, keeps it simple, gives you something to focus in and hone in on, and I want to give you five and I want to tell you two one, two, three, four five thank you you’re welcome.
The phone is facing the proper direction so that you can read these this week. I want to give you these top five tips, and I believe that if you focus your efforts on these five things in the month of December, you can finish with the best month. You’Ve had all year, you know we get the bonus bump and the benefit of December being a very very strong month in barber shops and hair salons, hey how about a shout out! Anybody here do anything in your shop for Small Business Saturday.
You know we had Black Friday yesterday was Cyber Monday in between. There was Small Business Saturday and I’ve said publicly. I don’t think, there’s a better holiday that has been more custom created for you and me, and the beauty and barber industry than Small Business Saturday, small. But we are small businesses, even in the case of some of the franchises out there they’re locally owned by someone as a small business.
One family that owns three sippy cups, he’s a small business in your town, even if he’s a major international franchise chain. So I think getting a haircut on Small Business Saturday is something everyone should do to support a local hair cutter. So tell me anybody comment or chime in if you had some success with Small Business Saturday, but you know what today is anybody know what is today? I’M not going to tell you yet somebody’s going to be googling it around.
While I’m talking Black Friday smile Business Saturday, cyber monday, we have catch your breath Sunday, that’s not really a thing, but in between all this hecticness and then Tuesday. What is Tuesday? Who knows what Tuesday is? I got a gift for somebody if they chime in with Tuesday rain Rita, is here my wife’s waving her hand like she knows and I’m looking for a comment. Somebody tell me what is Tuesday after Cyber Monday drum roll? Where are you guys nobody’s got Google? There must be a delay.
The silence is killing me I’ll drink for a moment. There’S a delay all right, I’m going to give you your five somebody will chime in with it. I got a free gift for the person that comes up with it first, but according to the delay, it’s already there. I just can’t see it yet all right. Here’S how we’re going to maximize December we’ve got extra traffic. If you live in Florida. I got friends in Florida in our business who like to whine and complain that, when the snowbirds are gone, business in Florida is terrible.
I believe business in Florida can be good all year long, but no excuse now. The snowbirds are all in Florida. People are coming in for the holidays. They want to look good for holiday parties, got ta, get your hair cut. If you’re going to dinner at Grandma’s house, we got all these reasons. Why we’re going to be in the shop and why we’re getting our hair cut? All right, they’re comments coming through on where you’re seeing it I’m not seeing comments coming through so either.
This thing is delayed, real slow or jammed up, but we’re busy. Let’S make the most the portion of this. The five tips here about. How do we make the most of the opportunity that is December traffic to finish the Year? Strong number one add on sales. What we all know is upselling. This is where we hone in or focus on what we call average ticket people are coming in if you’re in a barber shop and you’re doing $ 20 haircuts and everybody that walks in $ 20 haircut out $ 20 haircut out, your average ticket is $ 20 Haircut, zero upselling you’re, getting the same amount of money from everybody: you’re, not getting french toast day Lidia.
No, it’s not french toast day, but I love that you tried. Oh, my god, that’s hysterical! Where did you even get that? Okay, it might be like national french toast day. Actually, my wife made french toast yesterday for lunch. That’S so funny Travel day, hey! No! It’S not travel daddy. I don’t believe you guys. Don’T know this. Oh my god, all right add on sales. Try to sell somebody something else. If a guy comes in for a haircut, hey sell him, a beard trim tie it in November.
He grew that beard. Let’S get rid of that thing either shape it up or ship it out, throw in a shave, ding ding, ding, feather razors to tie shave. What about the healthy luxury shave sets? Oh that’s another item on here. Oh look at that number. Two take-home suggest and recommend professional take-home haircare product these both fit in that upsell category. These are both about driving average ticket asking everybody who sits in your chair to give somebody Google it for me, so we can find out what today is for Tuesday.
Even if you don’t know just don’t tell us, you googled it add-on sales, take home sales driving average ticket it’s about taking and making the most of the opportunity that is December business. Make it a goal for yourself. Look at your haircut price – and this is kind of for my barber folk out there look at your haircut price and again, let’s say your haircuts $ 20. Tell yourself: I want to hit an average ticket for the month of December of $ 24.
That means instance if a bottle of gel is $ 8. Every other guy’s got to buy gel when we divide that eight out amongst two people, it’s four hours additional ticket, but something to drive your average ticket up to squeeze the greatest amount of money. Out of this heavy traffic December that you possibly can next on the list number three asking for referrals every client every time, two business cards, you guys know I talk about this all the time.
Thank you for the opportunity to cut your hair. I appreciate your business if I gave you two cards. Would you send me two friends? Those are my big three sentences that you know, but when we’ve got the bump in trafficked travel day, okay, I’m just waiting when we got the bump in traffic. That is December. Let’S use that bump in traffic to leverage more referrals, ask every single customer in the month of December.
If I gave you two cards, would you send me two friends and hand them to business cards? Make sure today go online when this jatai program is finished, go online and order a box of extra business cards, so you have them. They only take 2-3 days. You’Ll have them by Tuesday that’ll be December 4 really the beginning of the month. The first is Saturday you’d be busy in the shop that day you’ve got a few cards to get you through Saturday, Bing Bing, Bing, Bing, Bing, Rhea, Rita my man.
Finally, somebody comes in givingtuesday. That’S right with all of this gim me with all this me me me me me, with all this buy buy, buy, buy, buy with all this. I deserve a deal that we’ve been buried in for Black Friday, Small Business Saturday and Cyber Monday, giving Tuesday that’s what it’s called giving Tuesday is all about charitable donation charitable contribution and giving to others it’s kind of that.
Little salve. We need that band-aid. We need to kind of get us back to healthy. After all that me me me gim me, greedy stuff, that made up those okay. Let’S you weren’t, really buying anything for you. Nobody bought anything for themselves on Black Friday or Cyber Monday. It was all gifts for others. I understand, I know how it was, but yeah giving Tuesday is what the name of this holiday is and it’s about giving to others based on the wealth and and all the blessings and all of what we have and we enjoy and and the gifts we have, That we can give to some others.
So that’s what giving Tuesday is all about, so in the spirit of giving let’s take more money from our customers so that we can give other people a Merry Christmas. Add on sales, take home products asking for referrals. That’S three of the top five: are you ready for for number four on the list? Rebooking and again mr. Broken record: here we have the traffic. During the month of December, we’ve got the heads in the shop.
Let’S make sure we’re rebooking them. Let’S make sure we’re inviting them back we’re telling them when we’re telling them how long till they get back we’re getting him back on the appointment book today before they leave to ensure that we don’t have that January slump. Are you going to hit me here hit me there with a refill, so many in our business so frequently complain about the January slump when things get quiet after the busy holiday season? Well, there’s two ways: we prevent the January slump and that’s by leveraging the December traffic rebooking and bounce back bounce back is some type of deal, some type of special, some type of opportunity that encourages the January and February visits when we otherwise might be quiet.
What are we going to do to get them back in so when we’ve got them in December to finish the Year Strong, we’re going to focus on add-on sales, an average ticket drier parts of America. Here we just had our first snowstorm. The heat is on, our skin is drying out, our hair is drying out. Our face is drying out. Jatai hell, luxury shave set, there’s a moisturizer in there for your skin, and we’ve got the beard.
Softener there’s two items in that set ideally suited for this type of conversation with your customers, and I know you have other products and other conditioning treatments and things what etosha say to a client who had a bad cut. Also this you know she, my deputies are also giving me just go for her awesome Tasha. You love your cops. I love it you’re all over it. That’S great Taco, Tuesday, Miguel, that’s coming from a guy in Texas, with a name of Miguel, so yeah, of course, that we have taco tech Tuesday in Chicago too, but that’s another good reason to celebrate Tuesdays he’s Taco Tuesday um.
Now I got derailed. What was I talking about? Anyways, we’re leveraging December and on say, Oh conditioning treatments, that’s right, dry, air winter, the heat in the house and the heat in the car. What a great time for moisturizing conditioners, moisturizing balms for hair facial treatments that involve moisturizing the skin. I did mention the two jatai products that are keenly focused on satisfying those needs for customers.
We have so many opportunities to have these conversations services in the salon and their take home products, soliciting referrals to grow off of December we’re setting ourselves up for a successful nineteen rebooking to get these people back after the first of the year. Again now we’re using december to leverage nineteen and, of course, both facts. Bounce backs would be things like a coupon in december to redeemed in january or february, or a BOGO for december.
You know bring a buddy in for a haircut. You pay for your haircut, your buddy’s haircut is free, I mean who knows, there’s all kinds of things we can do in that regard. Sell the shave as a 2-pack special price on the shave get a shave in December. You get a free shave in January. I don’t know there’s so many different ways. We can do this to tie it in and by the way it fits that twofer buy one in December, get it in January.
If they don’t redeem it in January, they don’t get it. Don’T let them wait till March to come in and have it set some rules stick to your rules that are bide by the power sieze for the promotions and the specials that you run. So these are my top five tips for leveraging the heck out of what will be a very, very strong and very, very successful December. Does anybody want to chime in anybody, got any ideas, comments or thoughts on things that you think you will be doing or that you’d like to suggest to others? Part of going live on.
These programs is really getting and soliciting input and participation from the community because, as I say in my live programs that I know you all know, I believe we are smarter than me right. I only know so much and I don’t know what I don’t know and there’s a lot of talented people, a lot of smart people, a lot of intelligent people in the business that know a lot more then we can all benefit from.
So if anybody’s got anything chime in throw it up, there we’ll be sharing it right off the comments. Next up, let’s talk about 19. It’S one thing to finish: a team strong, it’s something else to go into 19 blazing so for 2019. There’S a couple of things I want to talk about. I want to talk about number one, a promo calendar. You know, there’s a funny joke in my community about a mom Lydia Hobbs discount for bringing in Toys for Tots there’s a good way to put some giving on the front of it.
I love it. You know, I don’t believe in discounts and by the way I heard about a great discount. I want to share with you guys I’m excited about this. You know I don’t believe in discounts what did Marty Marcus, say: free hot towel on all new clients in December. You know what it’s like 22 degrees outside in Chicago and a warm towel on your face, laying back in the chair yeah. I can feel it thinking about it talking about it.
I just want to go. Do that what a great idea you know I don’t like discounts. However, I’ve always opened to and willing Wallis buddy nice to see a joy in our group tonight, Atlanta, Georgia how’s it going down there um. You know I don’t like discounts. I like the idea of tying something into Toys for Tots, maybe a free service, maybe a free, take-home product. Give me a gift. I give you a gift, I’ll trade, you a toy for a bottle.
I like doing that. You can get small sizes of things. You can even be generous and give away full sizes. I just don’t like to discount the haircut. It really hurts my heart. It hurts my soul. It makes me bleed internally when I hear people undermining the value of the haircut. I think there’s so many many good ways to be promotionally, creative and to be business aggressive without discounting the haircut or undermining the price integrity of the haircut.
I believe haircuts should even be full price of free, full price are free. Now, in that vein, I did read about this this week. I saw it and I want to share it because the idea popped into my head and that’s just the way my head works. I have said, I don’t believe in senior discounts and I sometimes get in trouble. White talked about this and I share information like the fact that 85 percent of the wealth in America is in the possession of individuals over the age of 65.
And why are we giving away senior discounts because seniors have had longer to gather the money, so they don’t need the discounts and yeah. I know there are seniors in America on fixed incomes and times are tough and things are hard and yeah yeah. I get it, but I don’t like senior discounts. I just don’t like it at all, and I saw this thing the other day where it said hey and I don’t like kid discounts either.
That’S the other side of the spectrum. I think we do a haircut for a price. It is not easier to do a haircut or quicker to do a haircut in miniature on a hyperactive kid who just ate half a box of Captain Crunch. I just don’t think that’s a reason for a discount, so I don’t like kid discounts. I don’t like senior discounts, but I did see somebody put up on the internet, their price menu where they had their regular price, whatever their haircut was, and then they had a senior discount, which I don’t endorse and I don’t agree with – and it was like 65 And over, like let’s say I don’t remember what the numbers were, but haircut was $ 20 seniors, 65 and over was $ 18 and it said 100 and over free, regular price was 20 seniors were 18, and if you were a hundred years or older, your haircuts Were free – and I love that I thought when I have a shop again and I don’t currently own a shop, but I will down the road I’m doing that if you’re a hundred years old, I cut you for nothing.
How many air cuts you going to get your the year a hundred that year? Why three, maybe four, how many years are you going to do this? You think? How long are you going to live you’re not going to take that many haircuts away from me, and if you got to be a hundred, I cut you for nothing. You know what, if you’re a hundred years old, I want to talk to you. I want to listen to you. I want to ask you to tell me stories about what you know and what you’ve done and who you are and what your life’s been all about.
No discounts, Ellie, I love Ellie. I don’t even know who Ellie is, and I love Ellie no discounts. I agree. Wallace hundred percent yeah, I’m right there with you, um yeah. If you’re a hundred years old, not cut you for nothing. I just want to ask you questions about the good old days and I want you to tell me stories about the crazy stuff you got away with when you were a kid, it’s going to be worth cutting your hair, so I love that seniors hundred and over Free try to take advantage of me.
I bet you can’t and by the way, at that point, how much hair you got you know didn’t know. How did you roll guys coming in with a thick ponytail down to here? It’S usually taper them up quick and it’s easy. So I love them and I’m happy to do it and you can send me all your herd of your old great-grandfather’s I’ll cut them for nothing, I’m happy to do it all right. Let’S get to 2019 number one promo calendar, so I started to say: there’s a joke in my community and it talks about a woman talking to her mother.
The woman is an adult and mother is really the grandmother and the woman has a child who’s. Twelve and a half years old – and this happens to be a Jewish family and the woman is having an argument in the fight with her mother about plans for the 12 and a half year olds, upcoming Bar Mitzvah and they’re. Fighting and they’re arguing about the plans for the Bar Mitzvah and the timing and the details and all this other stuff and finally getting tired of the conversation and not wanting to have the Congress anymore.
The grandmother turns to the mother and says: look we’re not going to argue about this anymore. You had plenty of time to plan for it you’ve known about this Bar Mitzvah for 13 years. That’S the punchline! The point is it’s not a surprise. You know that it’s going to happen. Well, your promo calendar. You know that in 2019 we’re going to have a Father’s Day. I promise you it’s in June. You know that in May there’s going to be a bunch of graduations.
You know that in August ish it’s back-to-school time. I got a pretty good idea that we’re going to have Easter sometime in oh, I don’t know April and I’m pretty sure next year Christmas going to be in December and before we have Christmas next year in November. What do you think Thanksgiving yeah, there’s a good chance of that? These things are not a surprise, and my point is: do not treat these business opportunities next year, Thursday, Thanksgiving two days later Saturday is going to be Small Business Saturday again, if Small Business Saturday snuck up on you in 2018, and you hadn’t prepared and you didn’t Plan and you weren’t ready and you didn’t have a promotion – do not have that excuse in 2019, let’s plan ahead 20 % off for police fire and military.
I like the idea of finding ways to reward our first responders. I don’t like to do it in the form of a discount. I just don’t think it makes good sense and in our shop you know what I think, as many as a third of our customers are police fire, municipal workers, postal workers. We got half the government in our shop most the time and any good day. Half the guys that are shopper armed because they got a badge and they got a gun.
So I don’t necessarily know that I want to go that hard on the police and fire traffic Jared. Welcome. What’S the best for veterans, those in service Lydia? Again, I don’t like discounts. I like added value, maybe um, you know cop cuts, they get a free bottle of hair gel or they get a free bottle of shampoo or shave service or there’s lots of things. Maybe a punch card, I love punch cards by10 hair.
Let’S get one free, please understand, buy 10 get one free is not a discount. Yes, it is 10 % off bottom-line net net net, but all 10 haircuts, our regular price and one haircut is free. That is not the same as a 10 % discount, so I love I did one once I did a cop cut punch card where it literally said, had a little police shield badge on. It said cop cuts and it was for police and fire and military and first responders and vets, and things like that um.
But it was not a discount and I think that’s we’re not splitting hairs here, literally or figuratively, but I think it’s important when it comes to talking about how we negotiate that business so promo calendar, it’s the idea go through the calendar now go through the calendar. Now and find one thing every month that you’re going to use as your promotional piece for that month, maybe Valentine’s Day, is a couple’s special, maybe instead of couples because you’re a barbershop, and you only do guys, maybe for Valentine’s Day, it’s dad and kid.
You know if you’re a regular hair salon and you’ve got a broader audience. Then maybe it’s it’s daddy-daughter night lots of things you can do for March st. Patrick’s Day. There’S things you can do there. There’S every month of the year has a holiday and event an opportunity and a special but plot your promotional calendar build your promotions in now, so that through the year, you can just execute nothing sneaks up on you by surprise and by the way, when we’re talking About the promotional calendar I want to add number two on here is I, on July I enjoy many of you know.
I’Ve talked for a long time about it. July 1, raise your hair cut prices Day in the USA July. What is that target date? We’Re haircuts go up, you were in a price increase. You deserve a price increase, it’s time to add to the price I Anjali. It is not too early to be thinking. How much does that price increase going to be, and, most importantly, what are you going to do to justify it and number two on this list or number three? Rather, when we talk about, I on July is add value.
What are you going to do between now? Busy December and July 1 raise your hair cut prices day in the USA to justify that price increase. What are you going to do? How are you going to change your environment, your experience, your service delivery, what you do so that when you raise your price, nobody objects because they feel what you’re doing is a value so again playing with the numbers. If you’re twenty bucks July 1 you’re going up 10 % you’re going to be 22, what are you doing so that 22 doesn’t look smell or feel like a price increase 22 feels like hey you’re, not even yet charging what you’re worth and 22 is a bargain.
I was happy to pay 20, I’m thrilled to pay 22 cuz when I get feels like 25, 28 or 34. That’S the real challenge for you. What’S the cap for I what’s the cap for I on July, Tasha, explain to me what you mean: I’m not understanding that question. If you mean by that, how high do you raise the price I am July, 1, adding value the rule is 10 %. You go up 10 %, that’s my standard formula and by the way, if you want a lot of detailed information, I have my razor prices program.
It is available as a text document it’s available as an audio book, soon to be available at a article series as well, but I do have it. In a couple of formulas. A couple of resources go to my website: eivin’s ooh, calm. The program is available there or go to the website also and use the talk to me button. There’S a button on my website says talk to me. Click on it. You talk to me you’re, going to sending me an email, I’ll chat back directly with you happy to help you.
If you’ve got some questions about that stuff Jared, I think she’s asking forever. I don’t know what does that mean Jared hi, I’m July price should be going up every year in July every year in July. If that’s what you mean? It’S, not a one-time deal. Hey. Do you get a July every year? Of course we do just like Christmas. In December we get July July, the price goes up Jared. Will you out price yourself? God bless.
I hope you do Jared, that’s a beautiful question and I thank you very much for asking and I want to make sure you understand how this works. In theory, if you raise your prices, 10 % in theory, if you are lucky, if you are blessed, if the clouds part and the beam of light, shines down, oh if the angels sing and if God smiles down upon you from heaven above in theory, if you Raise your prices, 10 %, 10 % of your customers – will quit you that’s right.
In theory, 10 % of your customers will quit you now good news, bad news, the bad news is it’s not going to happen. They’Re not going to quit. You you’re going to raise your prices: 10 %. You are good and people like you and they’ve been coming to you and they’ve been happy and you raise your prices. 10 % they’re not going to quit. You you’re going to be disappointed. You were hoping that people quit you in a perfect scenario: 10 % of your customers would quit you at a 10 % price increase and what happens then is you’ve.
Got air in your book and you’ve got room for referrals from your top 90 % birds of a feather flock together top 90 % customers have top 90 % friends, quitters have friends who would have been quitters and you don’t want them, and the theory is if You raise your prices, 10 % you’re, making the same amount of money with air in your book because 10 percent of your customers quit you, you double down on what got you to the dance you take good care of people like you always have you do what You’Ve been doing to be good and you solicit referrals, referrals from that top 90 % of your customers, and you just keep building your business that way, you’ll, never price yourself out of business and that’s where we get to 3.
We get to adding value which is so important, I’m not telling you just to jack the price for the sake of jacking the price, I’m telling you that you earn a price increase by taking good care of people by building business by finding ways to add value And then you not only have earned it, but you deserve it. You’Re entitled to it and you’ll receive no resistance. When you raise your price – and you know – that’s just the beauty and that’s just the magic of how this works with regards to price increases in our business and that’s why I’m so passionate about this subject that I’m so glad that we can have some of this Conversation here, you’ve got to be adding that value you’ve got to be making that worthwhile experience for those customers.
You know I had a conversation the other day, and it relates to this about the fact that I was talking to beauty school in barber school students about the fact that today, the average and the standard is very high for all practical purposes. Everyone can cut hair and everyone can cut hair at an acceptable level or at a passable level. Yes, there are some hair cutters that are better than others. Yes, there are some hair cutters that are not as good.
You will be perceived as more of a professional. Couldn’T agree more Tim absolutely, should you give notice of price increase Lydia? No? No! No! No! No! No! No! No! No price increase notice! This is a it’s like a pet peeve of mine. We do this. We put that little piece of paper on the mirror. It says dear clients, as of July 1, my price is going to be going up and then we start making excuses. The rent went up, the lights go up, the heat’s goes up, it’s been 2 years since I had a price increase, we start whining and we start begging and we start justifying, and we start explaining, and you know what else we do.
It kills me. We apologize. Do not apologize. Sorry, my but you’re, not sorry! Your prices going up you’re excited that your prices going up, you’re, happy that your prices are going. You deserve a new price. We need 180 degree shift on the mindset and the answer is: go to a sporting goods store, go, get a t-shirt with a big Nike swoosh on the front. Just do it, you know: when does the milk go up at the grocery store? Do the answer that question: when do they raise the price of the milk at the grocery stores? Anybody know you ever seen it you haven’t seen it.
You know why you don’t see it. Do you know when they raise the price of the milk at the grocery store? They do it at 2:30. In the morning when you’re home sleeping yeah that the guy on the nightspot crew, he goes up to the dairy case and he pops off that little price ticket and he puts a new little price ticket up there and he changes the price of the milk. When you’re asleep, what about the gas station, when do they change the price of gasoline? Now, lately gasoline has been going down.
So it’s not really relevant to this conversation, but I talk about this all the time you know you can be at the gas station. You got the pump in the car and you’re filling the tank and the guys out on the corner with the big stick, changing the numbers, lowering the price of the gas. They don’t even have the decency to wait till 2:30 in the morning when you fall asleep. They’Re raising the price of the gasoline in the middle of your tank, full, you don’t even know what you’re paying they don’t care.
Why do we do this? We don’t that’s the answer. We just raise our prices, you don’t no notice, no permission! No asking! No telling! No apologizing, no excuses, Nike just do it raise the price you deserve, it you’re good and people like you and especially, if you’re tuned in to this program tonight. If you rely on jatai academy for education and information, you’re going the extra mile and making the effort to improve yourself, your skills, your knowledge and your business, do you deserve a price increase? You deserve a price increase just for reading this article, but find ways to add value with an eye on July.
That’S when we want to go up start with your promotional calendar to build a powerful year. Promotions have an eye on July for a price increase find ways throughout the year to add value. Let me look at my agenda and see what else I had for you here. That’S what I got for ticking off July now throughout the year. We’Re going to talk a lot I will be back here, live on Facebook with jatai on many more occasions, whether we’re sharing technical or whether we’re sharing business information.
Like this, you know my website. Lots of other places to find me remember. The special on the book is running now through Christmas, half price $ 25 down to 1250 be $ 100,000 haircutter yeah. I got plenty of inventory and I’m happy to have you have that book and have that deal. Jatai dotnet on the web is where you go to sign up for our emails to sign up for our academy, go to jannat for our specials for the month of November and December for our holiday specials and things we’ve got blades on sale.
We’Ve got handles on sale, we’ve got great things for you. There does anybody have any final questions or comments. I got one here. What are your thoughts on Black Friday sale? Did I discount products still not as successful as I thought and, and they just posted the link for jatai for feather in the comments here Vanessa, just posted the link JTA, I dotnet that’s what I said it was so I’m glad I got it right.
That would be embarrassing, wouldn’t it um, you know, I think it Black Friday is something that’s originally been thought of as the big-box retailers, but I think we can get our piece of it. I think we need to stretch it, though an answer to Tasha’s question. I think we can start talking about Black Friday early. I think you probably noticed the Black Friday ads were on TV and radio early in the week Monday, Tuesday, Sunday even beforehand.
So I think it’s not just what we sell on Friday. If you look at my website, my Black Friday, Cyber Monday, Small Business Saturday deels all started Thursday and they ran Thursday, Friday Saturday, Sunday Monday and I’m extending a few of them, not all of them. I’Ve killed a few of them, but I am extending as an example of the book all the way through Christmas, because it was the big hit for my Black Friday promotion and it’s something that I think is impactful for everybody.
So that’s why I’m doing it, but it is to your question, though I think there is a lot of good opportunity to use a leverage through that promotional calendar all of these kind of things. So, as always, we’re wrapping up here we’re coming close to 50 minutes. I always end the way I start, which is by saying thank you. Thank you for giving me the opportunity to present here. Thank you for giving me the opportunity to have a little bit of your time to come into your phone into your house into your living room into your computer.
To share some of these great things. Thank you to all of our friends that you tie for providing me you and us this platform for not only me to share, but for us to exchange in this way and in the spirit of the holidays and the spirit of giving Tuesday and all that good Stuff, I wish you a very safe, a very warm, a very happy, very healthy holiday season. We normally do these towards the end of the month, which is going to put the next one of these a little close to Christmas.
So I think jatai and I will probably find a way to do next month, a little early. If there’s something you’d like to see or hear from me in terms of content, use the comments here, Jared you’re welcome. Tasha. Thank you Tim thank you, but if there’s something you’d like specifically in content for a program, whether it’s presented by me or any one of the other educators that you’re ty likes to feature we’re, always open to and happy to have that feedback.
I know the folks at the office at jatai are always listening, always paying attention to your comments and are very interested in continuing to support you and the great business that you do every day. So, on behalf of jatai and myself and my family and everybody else to your family, have a warm, wonderful and happy holiday season. We’Ll see you again here: j8 e aí dotnet on the web, and here at our program see you here see me there clipper guy comm as well, have a great day bye, bye,
He works with influencers such as Grant Cardone Gary Vee Kevin Harrington and ty Lopez in this article you’re going to learn about how you turn your local storefront into a global storefront you’ll also learn some of the worst mistakes to avoid.
So you don’t fail at internet marketing and you’re going to learn why the simplistic product pushing offer no longer works. Even if you have brand recognition now be sure to click on the links I provide in the description below you can follow paul on instagram under at paul. That’S the best way to get ahold of him, and we are pleased and indebted to paul for offering up his course have become a social media rockstar for free.
If you mentioned you heard about it on executive conversations so be sure to stay tuned to the end. Take advantage of the free course and let’s get started alright well excited is an understatement to describe and bringing on my next guest. This is paul getter, the internet, marketing nerd paul. Thank you so much for joining us here on the show. Thank you Paul and let me just first of all say you have a great name.
So, wouldn’t you agree, I’ve had mine my entire life. I know it’s never steered me wrong, so we are talking right now to I describe this very generally as a magician who can make a lot of money fall out of the sky with a few clicks of the mouse. That’S always an encouraging feeling Paul. I’M we’re all curious about your background and how you became the internet, marketing nerd yeah. So you know people often ask me: how did you become an entrepreneur and I think, quite frankly, it came out of the fact I needed to get the bills paid, and so I began to kind of like reach out always had kind of like that tech.
Nerd background and was building a website when they first got started and playing around online, but I initially started you know just experimenting with Facebook and building Facebook pages and after a short time, I realized that there was an opportunity that you could monetize your traffic online. So it started out with building little websites doing affiliate, offer, selling t-shirts and, and it just kind of expanded from there.
So how long ago was this? This was about ten years ago, and I you know it was kind of a odd transition. You know a lot of people when they look back at you know around 2008 there was a really tough time economically for a lot of people and housing decline and all that stuff, and so I was in a transition of jobs like a lot of people and So trying to find something to do and kind of leaned on that tech background and got plugged into you know: internet marketing so yeah about ten years ago now Paul I often compare the Internet to the vastness of the free market system right, but now the way I see it is it’s covering the entire world instead of just the West and and and really what it does for the marketer is.
It gives us the freedom to market our products literally to billions of people, and that’s made a lot of people very successful. Would you would you agree with that description of it yeah? Absolutely you know. The cool thing about the Internet is some jobs. You have you know. Recessions, you’ve got ups and downs and flow of the economy, but when you’re working on the line, you’ve got an opportunity that you can work with people in overseas, and so so really the world is your customers, your clients, the entire world? So that’s a beautiful thing because if you’ve got a laptop, a phone and you can connect with people on a global basis, really your opportunity for an income is limitless, exactly yeah.
What it makes me think of it. You know if you, if you look back at history at les, I don’t want to say less regulated times but times when you could be more of a freewheeling entrepreneur in the physical world. It’S now just transplanted itself to cyberspace, but the benefit is the whole world. Is dialed in instead of you having to be within the borders of the US or Canada, or you know the capitalist West right right, yeah! It’S it’s! It’S really! It’S a cool thing, because we’ve had the privilege to work with people literally from around the world.
We worked with people in Africa in Europe and Malaysia, Philippines and Kentucky, and so all over the place. I like it Kentucky. What do you think? I mean this question, probably bugs a lot of people in internet marketing. But what do you think are some of the maybe two or three of the biggest things that prevent people from being successful with it yeah. So I think, first of all I you know there is a learning curve that you have to kind of figure out.
There’S always these shiny things that people they will jump from one thing to the next thing, but what I always tell people when it comes to really becoming successful online. You just kind of like find one specialty, whether it’s learning how to do Facebook ads, really good learning how to do YouTube ads, really good, so find one thing and become the best at it. You know it’s always good to learn a little bit of everything, but you got to kind of like focus in on one specific niche, one specific skill set and not get caught up, because you know once you once you get on those the the email list or You know you’re online you’re targeted, you have all of these different offers, and you know the next best greatest thing, but really there’s.
I know people that are making great money and their education was YouTube. So fine find that niche find that specialty find that special you’ll say just focus on it and be the best you can mmm that’s good advice. So now what I’ve observed here from following you on social media and getting to know you a little bit through Vince’s mastermind is you’ve worked with some very big names in the influencer community.
You know: Grant Cardone Gary Vee ty Lopez, Kevin Harrington when you’re marketing with these people but and they’re playing at that level. How does the strategy evolve from say a small business just trying to market itself on the internet and what are those people usually looking for? With paid advertising yeah so yeah, so first of all, yeah we’ve had the privilege of having relationships with a lot of cool people, some of them just friends and connecting with them on that level.
Some of them we’ve actually ran campaigns for them and help them in their their business model. Uh. You know, here’s here’s the thing when it comes to a person that has you know a huge existing brand. What he will find out is there’s there’s always this warm audience where they can sell anything to where you know if they put something new out that people are going to buy it because they’ve got this really passionate fan base.
But for someone like that to grow, you have to kind of present their message and brand in a way that would appeal to people that have never heard of them before, because, if they’re going to grow, if they’re going to scale, you’ve got to be able to Take their audience and their message and their brand to a global level and begin to tell their story to people that have never heard it before, because you know yeah.
Those are some big names, but there’s people in this world that I’ve never heard of a grant. Cardone that I’ve never heard of ty Lopez so for them to scale their business. You really have to present their message and their product their service in a way that appeals to people where they’re, at and in in what they’re. Looking for so with the people that are outside they’re, their fan base, where this sound sounds to me like it’s, it’s not a single step process like it actually reaches them, and it probably in several waves before they take action on it sure sure yeah.
Well, you know I’ve seen the entrepreneur, personal development space really involved where it used to be hey, I’ve got a product and I’ve got a fancy. Car I’ve got a nice house and people buy it, but it’s evolved and people have become a little bit more keen and they want more than just you know, a little flash and bling and stuff so so yeah. It begins with educating the people and giving them content, giving them value and you’ll see a lot of people that are very successful, that they they have a good way of giving people content.
I’Ll, give you an example of a guy that we had a new client. We just started working with he’s, got a great Instagram and has a good following. Not you know huge, it’s just tens of thousands of people, but he he has great articles great content and he’s just been feeding people his content. Well, this past week we launched a webinar for him, and this is really his first webinar that he’s done within.
You know that the framework of something professionally done, but since he has fed his audience and groomed them over a long period of time, this webinar is is going to make six figures it’s going to make over 100,000 just in in one webinar. So it’s because he’s provided content he’s provided value to people right right, yeah! That’S that’s exactly what I. What I try to teach people with my content, as well as just you know, is make that investment all up front.
Sure then read it. Come back to you in spades, so right right exactly now, maybe I don’t know whether this is a question. You can really speak to Paul, but what what I’m hearing in a lot of places is that Facebook advertising is still very popular, but Facebook is in somewhat of a decline ratings wise as Instagram. You agree with that, or do you have any knowledge and if so, what’s the background there? Yes, so um, here’s here’s! The thing is, I, I think, like probably two or three times a year, there’s an in over the past eight ten years, two or three times a year, there’s some apocalyptic type news about Facebook.
Facebook has changed their algorithm and you’ll never be able to do things. The way you used to do it and Facebook has declined in viewership and Facebook is changing this, and quite honestly when, when that, when I first got into it, I would get. I would panic when I would hear things like that, and then I realized okay, maybe some things change, maybe policies change and you just have to learn to evolve with it.
Here’S one thing about Facebook and we’ve worked with on Facebook, reps and talked with. You know high-level people within Facebook and this is Facebook’s basis – is they are more concerned about the user experience than the revenue, so in other words, they want to deliver an excellent user experience versus trying to make money. Obviously, we know if they give people a good user experience the money’s going to come, but if you just allow it now, there used to be a day when I first got started in on Facebook ads, it was like the wild wild west.
I mean you would see ads on Facebook for anything and everything that you could think of. I mean there was ads for adult products, adult websites – and you know all kinds of garbage, but Facebook has obviously they want to give a better user experience. But there’s there’s always when it comes to ads and advertising. You want to be diversified, you don’t want to just be focused in on Facebook. I mean Facebook’s one of many platforms that we use.
We use Facebook, we use Instagram, we use YouTube, we use Google, we use native ads, so you want to be diversified, because if there is something that is really, you know changes the game, you don’t want to have all your eggs in that basket and you want To be diversified, I I thought you might say that and part of the reason I asked was whenever I hear stuff like that, I always think well wait a minute.
This is one of the largest, if not what the largest for-profit company in the world yeah yeah. This in a relatively unregulated playing field, where you know all of the all of the great capitalism that’s going on in the year 2018 – is taking place. Yeah, that’s thing that they want to do is just see stuff decline and decline and decline and go out of business eventually. So my hunch is always when I hear stuff like that, I’m like well, there may be changing the way they do things you know and then and then they’re going to bounce back and and everybody’s going to be like what decline in ratings ya know I mean It’S I I I remember when Facebook first got rolling, that you know it had a different feel in and they’ve done, a really good job in rolling out different kind of features within Facebook.
You know like right now the the Facebook they’re they’re going into like a kind of a television network, type of format – that’s cool! That’S exciting! People are excited about that. So you know they’ve done a good job in always adapting and giving people what they want. You know if you ever get nervous about Facebook, just follow their earnings reports and it’ll give you an assurance that they’re doing okay, yeah yeah.
I mean I read that that whole kerfuffle they had a little while back on Capitol Hill and her getting called up there, and I just laughed the whole way through and, like you know these, these people questioning him like they have the first clue of. What’S going on right right, right, yeah, you know I have a as a sort of a ending question here Paul. I actually have a a Kingdom question here because I noticed that I don’t know if that you still do it, but at one point you were pastoring a church.
Yes, absolutely, and so I have quite a significant following locally in the church that I belong to. A lot of people bought my book and a lot of people are very interested in what I’m teaching as a practical tool, taking what I teach in the marketplace and then transferring it over to evangelism. You know right. Community outreach. Is there anything you can point to that you’ve learned in internet marketing that you could really also use to advance the gospel? I mean what could an entrepreneur of faith mm-hmm in the service of God by applying the kind of stuff that you know yeah? So so, absolutely, first of all, I believe that our occupation, our career, is an extension of our ministry in our representation for Jesus Christ.
So the very first thing that we can do is be people of light and integrity within our business, and in that that is something you know, especially within the internet marketing world there’s. You know all kinds of people that play different games and there’s lack of integrity and everything like that. So if you can be above that, first of all that’s going to connect with people – and you know if people google, my name Paul Gator – they will find out really quickly that I’m a pastor of a church so and people do that, and you know quite frankly, I have probably had people that have felt like.
Maybe I don’t want to work with this guy because it’s a pastor, you know they get reading some of my articles on YouTube me preach and, like I don’t know, if I like this guy, but to me, I’m like well, if they wouldn’t want to work with Me because of that then chances are, I probably wouldn’t want to work with them either. So hey, you know that that works, but here’s here’s the cool thing when it comes to the Internet.
We are at an unprecedented opportunity where, with the click of a button, I can get the gospel to millions of people around the world, and I work with several really cool clients that also are Christian and have this. This desire to get the message out, and so using the social media using internet using paid ads, whatever you want to do, is really it’s a powerful opportunity to think about this. The years ago, to put a have a article on get millions of views.
That was that was unheard of on television, but through the internet you can have a article put some money behind it and if you’re presenting the gospel of Jesus Christ, you can get that message out to millions of people. So it’s really it’s an awesome opportunity and yeah the church. We should capitalize on this opportunity. I agree, I agree and that’s one of the reasons I asked you is so many there’s, so many people who are not directly involved in the actual professional ministry, meaning people who are not pastors are on staff at a church, but they are bringing and embodying and Living that message out in the marketplace every day I know I’m written all time, yeah yeah, I’m just thinking you know we should we should.
We should make an effort to educate them on how they can apply that so so they can start to get some of that momentum and build on it and leads to success in in anything whether it’s business or the gospel is those little victories. That add up to bigger ones. Absolutely you know going back to that question one of the first things that sparked my interest when it came into facebook marketing. There was a young lady at our church.
She was going off to college and she said: pastor Paul. You need to set up a Facebook page, so we can stay in contact, I’m like who does Facebook. You know that’s again, it was just a new thing then, and I really I I wasn’t interested in it and then so I I gave in I set up a Facebook page and I saw that businesses also. You know they had facebook business pages. So I said, oh well, let me set up one for the church and I set up a Facebook page for our church.
You know just did it because I you know that was the thing that you should do, but when things changed for me is I a couple came to church and I got talking to them. I said where’d you hear about us and they said. Oh, we saw your Facebook page and then it was at that moment. I realized this is real stuff. These are real people, this really works and so we’ve. You know: we’ve used Facebook and in other ad platforms to generate visitors to our church and do large campaigns, and so so really it’s a powerful tool.
Yeah absolutely. I agree Paul if, if somebody wants to find you or wants to find out more about your services, where would where would we want to send them? So the easiest place to get in contact with me is just connect with me on Instagram. This is how easy it is on instagram. My instagram name is paul. That’S it just p AUL. So if you’re going to Instagram Instagram comm backslash Paul, you will get to my Instagram page and myself or someone on our team is always good about checking the messages, and I think that’s probably where we connected at initially was on Instagram, so connect with me on Instagram and we can start up a conversation there and of course you can also pick up Paul’s course become a social media rockstar is that is that still available Paul yeah yeah? I think I think so I can.
I can get that for you. Unfortunately, I don’t have the link in front of me right. I’Ve got the link, I’m going to put it we’re going to put it in the description. Okay, okay, fantastic yeah, and you know what for your audience, if they’re interested in it just have them say they heard on the podcast and I’ll make sure they get the course for free. It just just says I thank you to having us on here.
It normally goes for $ 197, but if they send me a message and say they heard it on the podcast I’ll give them a code that they can get the course for free awesome. Well, that’s very generous of you Paul, and I appreciate that and I appreciate your time – and this has been a really great conversation. Hopefully our audience will get a lot out of it. Any any last comments, suggestions or other things.
You wanted to say that we didn’t get to no. No. Thank you very much for having me on here. It’S been an honor and I believe I’m going to be seeing you here in a few days up in New York, I was mind there and we’re good to see each other in person Saturday, at the 7 figure mastermind. We’Ll have pictures we’ll have pictures to follow on Instagram awesome awesome sounds great man again a pleasure hat being on the podcast here, and God bless.
You turn to you Paul. Thank you. You’Re! Welcome, thanks for tuning in to this edition of executive conversations with Paul Edwards. I really appreciate you doing that now. If this episode has added value to you, please be sure to leave a like and a comment and check out the links in the description below first of all, follow Paul. Get her on instagram under at Paul. There’S a link down there to get his course become a social media rockstar for free, just because you saw it on this program and also if you would like to meet other high performance entrepreneurs and executives.
The type that in the grip where Paul and I got acquainted then you’re going to want to check out the seven figure mastermind finn’s del monte, there’s a link for that below. Lastly, do not forget to get your copy of 10 secrets to networking success. There’S also a link for that in the description below. I appreciate you tuning in we’ll see you next time.
Have you heard the term "social signal"? If not, watch the video below.
What’S up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.
Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.
I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.
When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’S entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.
I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’S Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.
So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.
Definitely I would even a minute is good and also doing behind the scenes footage. That’S one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.
Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.
What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.
That’S a really good point. Thank you for bringing that up. It’S usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’S you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.
That’S a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.
Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.
Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.
Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.
This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off
There are many people who are in this hurry. I want to make money, I’m going to do this. I want to knock it out and they don’t learn the basics and I’m going to lay em out step by step. These will work for it any business, because the basics of business don’t change they just don’t they really don’t hey. This is Glendon Cameron with hustlers kungfu, the launch pad for baby hustlers, if you’re looking to make some extra money.
If you’re looking to get your hustle on, if you’re looking to build a business, you’re in the right place be sure to subscribe, because there’s a lot of great information here for you and who knows, if you are that super hustler, you can actually start making some Money today, let’s just jump into this wonderful content. Today I got a few things I want to share with you, so many people are deluded that they have no experience.
No resources, no connections, nothing and that they’re going to start creating significant money. You could create some money, let’s be clear about that. You can go on eBay, you can do Craigslist, you could do Amazon. You can make some money. You can get an app. You can make some money, you could do YouTube and make some money, but can you make enough money to live on and I’m going to talk about why that doesn’t work out for many people and it’s not hard to understand once you know what’s going on, but Many folks have this thirst of wanting to create these businesses and not learn the basics, not really pay attention to the things that you got to do alright, so just checking make sure there’s no big ol echo.
So the first basic is: let’s just you really that one we’re going to talk about just selling a product. You have a product or service you’re in the sales business, and many people will do things like. I have this LLC course that I’m going to get into and for those of you who are interested in the stuff stay toward the end, because I’ll break that down that if they can create an LLC with no assets, no business, no money that somehow they’re a Businessperson and you, you have a lot of this stuff going on on Facebook, that you went ahead and you create the business card now of a sudden, you’re, a business person until you start making some money until you get things rolling.
You may look like a business person, but you’re not, and I know that’s really harmful and that’s very hurtful and many people don’t like that. But what’s going to happen is if you’re calling yourself a business person when you’re not making any money, you don’t have any employees, you know what your product is. You don’t know any of this stuff that you tend to pollute the pool of business people and then the real business people are like.
I don’t want to hang out with them, but because so many people are so sensitive that they will not deal with the truth. That, obviously, you’ve got these conversations about who’s, an entrepreneur, who’s, not an entrepreneur and it’s creating a really unfocused conversation. You’Ve got people fighting over who’s, real who’s, not and they’re, not talking about how to really make money. So the first basic is, you have to have a product, you have to have a service and you have to start making some money until you do those things.
It is just mental masturbation you’re just playing around and there’s some people who have been playing around for years. They’Ve been talking about you know: they’ve got their business card, they’ve got these things and they’re like I’m a business person, and then they will fight you tooth-and-nail. If you say they’re, not while they’re, not working that hard to grow their business, now, second thing cash flow until you get some cash flow, and this is one of the reasons that I’ve talked a lot of smack about a lot of these.
While I didn’t go the periscope, I didn’t go the meerkat, I didn’t start doing stuff with vine. Those things I think periscope is still around. I don’t know about meerkat, I know vines gone and some other apps. They are wonderful. They they build these big communities really quickly, but they don’t make any money and the whole thing is create this business to get acquired. So if you want to be a successful businessperson hear me and hear me now: focus on making some money and developing cash flow.
Forget about the logo forget about the app forget about hanging out with this thing forget about clickfunnels, forget about that stuff focus on making some money, not a lot of money. But can I put this thing out my product, my service, whatever it is, and can I make money now we’re going to get to direct response if you are and I’m explaining what that is in a minute, if you are putting out a product – and you say, Look, I’ve got hey, we’ve got visual aids.
I got this iPhone right and I’m going to put this out. It didn’t focus, but I’m going to put this iPhone out the most sell it and I’m going to ask you for 60 bucks, that’s called making a direct offer. It can either be through a Craigslist posting, an ebay posting. Putting on your Facebook page. You can send that out in the DMS you like, I want 60 bucks for this. That’S making the offer and what response you get is direct response.
That is the fastest is the easiest way for someone with no experience to make money fastest way. If you go to your grandmother’s house or granddad’s house and like hey I’ll, clean out your basement, if you let me have everything down there, that you really don’t want, and you just start going to Grandma granddad’s house every day, putting that stuff up selling it every Day, five days a week, you make some money.
Direct response is the best way to go. When you have no experience, you don’t know what you’re doing you don’t know who you are, and you don’t know what your passion is best way to go pick some and just start making offers and collecting money. And I think that is one of the things that many people don’t want to do because it’s your selling, I don’t want to be a salesperson. I just want to put it out.
I don’t want to talk to anybody and if they want it, that’s cool and if they don’t want it, that’s cool and was that how you got your husband, a wife. Was that how you got that job promotion? Is that how you bought your car? Is that how you got your house? Is that how you graduated from college it that whole I’m just going to sit back and be real cool and chill and let it come to me know billion dollar fortune has ever been that built.
That way. No new nation has ever been established that way. No really substantial relationship has been established. That way, nothing has been established that way. So why do you think you’re going to make a lot of money by trying to do that seriously? Why why? Where does this come from? I’M just confused because you can get some responses, but you do not get the fast and vigorous response that you would get if you would just stop playing the games.
That’S all I’m saying I mean seriously. That is really what I’m saying, because if you want to turn up the heat on your income, you must be very direct. You must have intent, you must be actively going after it. There is no namby-pamby just waiting and seeing what’s going to happen stuff, it is intentional. It is vigorous and you’re really putting in a lot of effort to turn on the heat of your income.
It just doesn’t happen and that’s how many people are building businesses today. Kind of like I’m just going to put this out there, I’m going to build a lot of content and I’ll talk about content marketing in another article, because that is a whole different animal, because until you get the direct response thing down, your content, marketing is going To be whack, so you can’t content mark it until you know your customer until you know what’s wrong with your product, and you know what’s right with your product, you can even do good content until you get that direct Spahn stuff down.
So while I am over here, I’m going to be seeing, what’s going on, say hello to the folks in the chatroom. This is a live stream. What’S up Raquel, what’s up Monica, what’s up Adam lamode, what’s up gothic angel kennels when you get your in and number let’s, let’s do this, because this is one of the things well address: gothic angel kennels! Are you making money? Do you have cash flow until you start making money till you figure out your products? You get some direct response stuff going forget about that.
That’S easy! You could set up an LLC. You get your a ein in an hour. If you know what you’re doing. That’S not the hard part. What’S up Roosevelt, what’s up David, it’s a Sony, rug, it collars! What’S up, this is very good advice. What’S up everyone, the Internet is a tool, only learn how the cell will found 8. You 100 % correct tiger shark. I wish I could stay for this, I’m going to let it render what’s up Pharaoh.
What were the steps you took to learn to build websites and online marketing? There’S too much noise out there? How can that make sense of that, and where do I start, I’m using WordPress and the host gator alone? Second, let me get rid of some stuff and I’m going to answer that question. Let me get back to here. Ok, I learned how to do this stuff that I’m telling you from selling junk the things that I’ve said in the beginning of the stream about direct response.
I’M going to walk you through the whole process. I used to sell office furniture then for the longest career. This actually had just about two years I’ll be doing this longer than I did the storage auction business. Every day I was in the marketplace. I was looking at what people were buying. I was looking would guess my competitors trying to get units for good prices and when you buy a storage unit I mean you, don’t know what you’re getting you have to learn how to research marketplaces very very quickly.
So how did I learn the skills to come on YouTube to set up a blog with no training in blogging, no training with YouTube, no training with any of this stuff, because I made a lot of mistakes. Is I had years and years of training of direct response marketing everyday? I was writing an ad for Craigslist. Every day I was selling something every day I was writing copy for ebay every day. I was writing copy for Amazon every day.
For years I was putting stuff out in the marketplace to sell it. So when I came to YouTube in the world of blogging, I did not come in with this I’m going to put this out and as people are going to come to it, I inherently knew that people were not going to read my blog if they had no Interest I inherited it was going to be very hard to get attention and inherently knew that I had to make creative and interesting articles for people to read it.
Many people don’t come in with that mindset and then, when these things don’t happen, they all butthurt and mad and saying everything’s a scam and nobody wants to help them. It is the foundation to making money is not there, so it isn’t about. WordPress is a tool. Shopify is a tool: YouTube is a tool. Facebook is a tool and you got somebody that could take this cell phone and start making money because they have making money skill sets.
Then you have someone who can have this office all of these computers and stuff and go out of business in a week because they have nutty skills. So what you need to do is to learn basic marketing, basic sales skills and then everything else will fall into place and it’s not it’s not simple. I don’t want to say it’s simple. I want to say that it’s doable so forget about WordPress. Think about this, and I think I will be able to show you this in a minute because I’m going to get rid of some stuff, but all right that one away, so that’s not going to work.
Let me put that in there I was getting how to get rid of too many things. I’M going to see. If I could show you some and I’m also going to go back to the chat room. What’S up deshaun, what’s up Ryan, what’s life is good trade miles well going on just entered the auto sales industry and not advise anyone to learn sales if they want to own their own business, it’s basically a business in a business with products that one tray miles Hold on hold on a second, it’s something else, I’m not to start doing.
I want you to do this. Tray from your you’ll have to do this to me from your YouTube message board. Send me your real name and address and your shirt size, and I will send you a hustle camp t-shirt because that’s one of the best comments I have seen for people who’ve got questions and stuff. You can go ahead and get to my talk to my assistant. Patty, there’s her email address and there’s her phone number.
If you got any questions because a lot of people try to get at me and the DMS and stuff tray I’ll be looking for your stuff, and I will send you a hustle camp t-shirt once again. Real name address – and you know, put your comment in the message and a shirt size, and I will hook you up because that that’s really it that’s the thing and I’ve said that several times, because if you’re doing direct sales, you have a business because you got To find the customer, you got to serve the customer having a commission sales job is some of the best starting having your own business type training.
There is without actually having the business because I would think when I saw the office furniture and I was a commissioned sales person, it’s if you don’t make any sales, you don’t need. That’S the business owner. If you don’t sell something, you don’t run your business correctly. You don’t eat, you, don’t have money, you don’t pay, your employees is so you have to be successful and you have to have results or the needle doesn’t move.
No money comes in every bad stuff starts to happen and that’s being a self-employed person or a business owner, and I think more for the self-employed person, because, if you’re a business owner, you feel systems and processes where you don’t have to be there and you can Leave your business and still get income, so a business owner is radically different than the self-employed person, because money still comes in whether they’re, active or not.
Most of us are self-employed because, if you’re a true business owner, you could go to Europe for a year and come back and your money’s fine and that’s that’s the real but great answer tre. I appreciate that Mary Holmes first time, reading learning the hustle can. I have a t-shirt to FEMA, no married, no married. No, let me let me explain something. Let me explain something to you. Trey gave what I call great content.
He gave a great answer. He gave something that was stupid and it’s rooted. In fact, he got the t-shirt because he gave a great answer: you’re not going to get a t-shirt. If you just want one and like I said I may just do one or two t-shirts per stream and Trey’s got the first one. So the comment has to be of substance. It has to be real because if you go out and talk to any business person, they’ll tell you being a commissioned.
Sales person is the best training for starting a business. Oh no Mary! You can’t have a shirt. What’S up creative Pig quality because Mary, you didn’t provide value, and this is a good lesson for Mary Trey provided value Trey, provided something that is anyone that can use that four years from now someone coming here to read this stream will still get value. So, congratulations right now we’re going to get down to I’m going to put this up here because I know some people will have questions and stuff, and this is the person that you direct your questions to now.
Another basic is to realize you are in sales. You have to realize that you are in sales. Many people don’t realize that they’re in sales they’re just kind of like I’m hustling man – you are a sales person say this silently I am a sales person. I have a product service, that’s going to make lots of people that I serve better, I’m going to save them. Time say the money I’m going to make them happy and give them comfort them and give them luxury.
You got come at it like that. Just I’m out here you know getting loading it that that’s just willfully insufficient, woefully insufficient. So another basic is you have to ask for the money. Now I had someone talking some smack daddy smack about my you know the fact. For some reason, the fat cats LLC article is getting a lot of traction. Now they got a lot of new people coming in, and you know someone said something about me: raising the price of the course and I’ll put that out.
There notice, I didn’t say anything about raising the price of the course I’m in a new place, call it my foosh wing or what everyone got. My courses are for the people who need them, which means I don’t have to do a lot of hype. I’M going to put them out there they’re not going to have these super sexy names because they don’t have that so essentially, I’m rearranging hustle camp. If you want to be a member of hustle camp, which is probably going to take a year for you to go through it once we get it all set up, it’s going to give you these steps of one manager money correctly.
You got to manage your money correctly before you make more or you will mess that up and I’m not going to be kind. I’M not going to be gentle. I had a situation in hustle camp where someone said I was wrong and this is what I gave a very harsh answer because of me, your di, if you were in basic and the person challenged what I knew to be true and the thing is, there’s a Difference between studying the customer and being a customer, I was the customer and it sounds like a slight nuance, but it’s very very important and it was just about all of those sales transactions just sitting there.
Looking at customers dialoguing with customers over years and years and years right, so this person challenged what I knew to be true based upon they didn’t like my answer and the person. That’S for a refund got their money back and I win the group and, I said hey, you know we had this situation. Anyone else want to leave I’ll, give you the money back to day. She was only when they left because being successful, it’s not fast and it’s not easy and part of some of the things I was guilty for, and I apologize that for is.
I didn’t really to the nitty-gritty to details on how hard this really is and there’s a lot of people out there who have this false notion that they’re, somehow going to become very successful financially with little work, a little effort, and it’s just not going to happen. It’S just not going to happen, but you got people with like a so essentially hustle camp is going to give you the tools to be long-term.
Successful. It’S going to be hard! It’S going to take time you’re going to have to work, but you go through that experience. It’S going to serve you for the rest of your life. So how valuable is that and links below? If you want to be part of the experience or I’ll talk about something else in a minute, if you don’t have the money, do not put yourself in debt to get any of my courses, don’t do that what you do.
Is you read this blog? You look at some of the free content, the Craigslist stuff, to resell stuff. You go to Grandma, you go to granddad, you do that stuff and then you earn the money to buy hustle camp which, right now you see the four nine five nine. I move. The price up and you because if you earn the money to buy hustle camp, you mean that means it’s valuable to you and if it’s valuable to you, you will do better.
There’S someone that if I put it out at a low price and just sold it to a bunch of people just to get those gains and they get those dollars see, I want people to be successful and me taking you and blowing sweet nothings up your rear. It’S not going to help you be successful. It’S not going to help you get what you need to be, so I would rather take thirty forty fifty a hundred people through the experience and have people become really successful, the end to say like wow.
I got this big Facebook group or wow. I’Ve got all of this other stuff going on. That’S really not helping people, because I am NOT into participation trophies. I am NOT into trying to make you feel better about yourself. I am trying to give you information that will make you a better person, the more successful person. That’S just going to be hard. It’S just going to be hard, so that’s where I’m at and people just don’t really get into that.
So there’s a lot of free information here on the blog that you can earn the money to get in the hustle camp. Don’T put yourself in debt, don’t take out any loan. We’Ll do that stuff, and you know it’s just amazing and, like I said, if you got any questions, this is how you get your questions answered. I’M just saying ideal. Lady entertainment presents awesome, Trey Erica Williams. Thank you. I’Ve been getting cussed out lately, lamode, you sell every day your your kids, your wife, everyone being in control, resolving their problem, convincing them, Roosevelt Davis Clinton.
This is what they are. Selling people right now be more specific on that. Are they selling them the realness of being an entrepreneur? Are they selling them pipe dreams and what I call a laptop lifestyle, the N MinC my wife and I found out how to get internet access to rural America, and our success so far has been great. We’Re are forecasting 25k per month by December 2017, where the mouth has been the key of our success.
Well, okay, let’s go with that to the M and I NC these folks don’t have internet. You found out the way to deliver that Internet at the price. They’Re willing to pay you solve the problem, that’s business. You found a group of people, that’s a basic who have a problem: hey. They can’t get high-speed Internet we’re going to get it to them and boom the Inman. I wouldn’t be surprised. I wouldn’t be surprised at all because culturally, that isn’t how a lot of us think.
So you know once again. Congratulations! That’S wonderful! That that’s awesome, because there are many businesses out there that you don’t know about these folks are not online they’re, not showing you. Their bank accounts they’re, not showing you their checking accounts and you’ve got folks out there doing a million two million ten million 20 million 30 million a month, they’re not on YouTube of Facebook, because they know that if they put out there what they’re doing they’re going To get attached, they don’t, but that was some really really positive stuff, because the thing is to the in MinC: how hard was it for you? The bill, your internet service? How hard was that? Because the thing is this is what people need to know.
That’S what I’m doing the basics? This is what we’re we’re not getting into all of the top level strategies of you know. Upsells. You got people talking about. Upsells click funnels all this other stuff. They still haven’t made their first dollar online. They just want. I just want to have that knowledge Glenda. So when it’s written I’m ready, so I’m ready when it happens. No, it’s never going to happen because you’re not doing the things that make it happen that that’s just one of the craziest things that I see all over.
The Internet’s it’s amazing now here’s something else too. You must understand it’s going to be longer and much harder than you think it would be or should be. There are these false expectations and all right going back to the N. I see it took you one month and only six hours of research. Now I’m going to ask you another question: why? What is your background? Because one of the things that we do at hustle camp we get a little deeper, because I could be wrong.
You may have a technical background or not. What’S up Nigel, what’s up Roosevelt and say that this this is the reason for the changing in the messaging is to get people. Ah, let’s see that was interesting. It wasn’t supposed to be doing all that, but we will have to go here because I think my other cameras, I think the battery died, see I’m getting better at this stuff. I made preparations for using the other camera to transition to this one.
So we will just let that one go okay information system, so I’m not trying to be offensive. What’S that, what’s going on art, you’re a nerd you’re, a technical person, you’re logical, you know it’s either binary or not right. So you already had an emotional and mental environment in tech. Think about that because here’s another thing that happens with people who want to start businesses – and this is not to marginalize anyone working at McDonald’s or some other kind of job.
But if you’re working at McDonald’s, you’re working at Whole Foods you’re working at Starbucks – and you have no technical training, you have no special skills. You’Ll have no creative skills. It’S going to be real hard for you to build something, because not only do you have to build some, you have to learn how to build it, whereas you had someone like the MN, I see who already had a huge technical background.
There were some things when they were putting together this internet service. He didn’t have to ask cuz. He already knew – and this is one of the things like I may talk about it – some in the future and hustle cantwell on YouTube, because part of hustle camp is the foundation of wealth. Essentially, if you want your grandkids to be well off, you need to start now, because typically, the first generation gets something.
The second generation makes the money and then the third generation can ball out. That’S having expectations, that’s being somewhat generous toward the future, but a lot of people don’t get that because it’s all about that immediate gratification. You know going back to another basic of you have to understand. This is going to take longer than you think. It’S going to be harder, it’s going to be rougher, it’s going to be bigger, it’s going to be bad or it’s going to be deafer and you have to put your head down and work and that’s a problem for many people, because it’s like look Linden.
I’Ve been working for a month. I don’t see no money, this YouTube blog. You read me on. I work for five months, full time full time there wasn’t making no money just to get it going and we’re not tell people that they’re like well. I see youtubers Shaggy Z or I see Dana Dana on Instagram and I see so-and-so on Facebook and they didn’t do that. Well, they got more talent than you do. How about that cache me outside how about that? They there’s this just a reality.
There are people who have more talent than you. You cannot put yourself in the same vein as a LeBron or a Michael Jordan or a Venus or a Tom Brady or you can’t. But this is what people do they look, it’s like, he did it or she did it, so I should be to do it. No, there are some people were just more talented than you are. I know it sucks, but it’s the Ritz, the reality of life and I grew up in the environment where there was first place.
It was second place. It was third place, it was fourth place and after that a fourth place ribbon nothing. Then it got rid of the fourth place ribbon and just went the third. So it’s not one number one number two number three and you lost and you had to suck it up and there’s a lot of people who weren’t unable to suck up anything without becoming emotionally unstable and losing it and cut some people out and trolling.
And sending me nasty grams like linen you, you ain’t helping! Nobody you got money, you doing all this stuff, you should reach out dude or do that to say that I’ve helped more people than you have and until you helped a thousand people, that’s what that estimated start. Businesses, you’re really just talking that smack daddy smack smack to make yourself feel better for being having low expectations of yourself and not executing that’s really what it is.
I mean this is the whole thing, because you know when I started this YouTube blog. There was a written plan, I mean I love these legal pads. I rolled it down what I want to accomplish and there was a realistic timeline. I did not expect to make money from writing for two years. I beat my goal by 13 months. I had the 24 month goal. I had a $ 50,000 target and I achieved that in some in 11 months, but I was prepared to work two years I wasn’t going to give up after the first year.
If I didn’t hit my 50, I wasn’t going to give up at mom’s 16. I had a dedicated plan. That’S when I hear these people, I don’t have long-run plans, I don’t write stuff down. I have no goals, I just kind of like you know. I just kind of go with the flow. No monumental achievement and humanity has ever been built with that kind of process. Nothing nothing, zero, zilch, but for some reason there, because it’s easy and it appeals to your fragile egos.
So you just got to deal with that. Gothic angels, just that’s true on the give of the way free, I put free dog up and no one wants it in a small price. Then they all call. That’S really it’s about value. Is this really about value? So those are just some of the basics, because you have so many people out here who are kind of playing around hoping to make money, and it’s just it’s just not going to happen.
It’S just it’s. It’S just totally, not going to happen. What’S up doc Donny k? Now, here’s going to be some that’s going to really get bigger people triggered to use with Erica just put in there when you start your business, your business needs more money than you do, and this means in plain English, that you must have another source of income. So all of your business income can go back into the business.
I know that’s hard. I know you’ve been told that you can do it all. I know I know what’s that song by ti whatever you want, you can have whatever you want. You can start the business quit your job, make a lot of money and not work that hard and have plenty of free time. Those are all there’s some nuts to call it’s like Moby, Dick, that’s called fiction. I know people will push back on me because ask yourself this everyone that you know personally, that you appreciate that has success.
How long did it take them? How many people do you know that were literally overnight successes, the deacon in your church, the guy who owns the drugstore, the guy that owns a lot of property in your time, your town? How many of these folks got that like overnight? So you need to start making some decisions about. Do you want to be successful long term, which means you may work very hard for two to five years and not make a lot of money on the personal side, but your business.
I knew someone whose business was doing two million a month and he was living on a hundred K a year. He could afford more money out that business, but he understood that if he did, that can see your business cash flow to your business is oxygen. So if you needed, let’s say you’re in the hospital right and someone cranks down your oxygen, 50 % you’re still alive, you’re, just you’re breathing like but you’re still alive, but you labor breathing.
But then they crank up the oxygen to 70 % you’re a little bit better. Then they crank it up to a hundred percent you’re fine, you’re healing you’re getting better. This is what people do on their business. They crank down the cash flow, the oxygen to 10 % 20 % and wonder why their business isn’t growing and then a sucker dies, because you starve your business of something very important that it needs and people do this all the time because they like yoga.
I got ta go on this trip. I couldn’t I got ta do this. I got ta. Do this, I’m going it you don’t have to you want to so put in your mind that building your business is look you’re. Looking at two to five years now, I’ve said this before I’ve said this on several articles and it’ll be even more emphatic on that, because so many people are trying to hack around it or trying to you know, do what I do when before I came to Youtube I had a decade of business experience before I came to YouTube a decade and a lot of 12 hour 18-hour days and then to me YouTube was easy because I was working eight to twelve hour days.
It was easy because my perspective for hard work was so different than the average person, because someone was just like you know, because, like Sunday’s a workday for me and how it worked Sunday, how come you know you’re getting taken 2-3 days off? I don’t need two or three days off for what this charges me up. This is fun, so I don’t need to take a vacation for some of my love. If you got to take a vacation to recharge, you got to get away.
Maybe you don’t like that thing which is cool, take that vacation, but if you’re working in the business you’re doing some stuff, you need to do you kinda, don’t want to take vacations. You can. I have to force myself to go places. I have to set stuff up like this week. I was at YouTube was here in Atlanta and it was really good. It was really good. I learned a lot of stuff made a lot of cool people and I was there two days I could have been there.
Saturday, but you know it was YouTube Korea today and I really it was more for newbies, so I didn’t go, but it’s going to take time and investment. An energy baby is for real and I’m like I love this, keep saying that until it like sinks in let’s see. Well, we got a bunch of comments here. Let me jump up into this. Put that there all right so we’re. Where are we? Let’S go back? Donny K, good stuff Pharoah, the journey to a thousand miles starts with one step at a time it’s best to learn to enjoy the process of getting to the destination.
It’S just the icing on the cake and you got a mochi cause up in there too. That’S pretty cool the M and I see we paid to have a business plan prepared. The goal was 10 K per month. In 12 months we hit 15k per month in 10 months. That sounds really familiar like something I did the lavish where’s the free Crixus training. They get the initial startup money. I was given a lengthy call or buy links. I need to work to that.
First go to the lab at tre lavish. I was calling you d lavish another one. Tre lavish go to the beginning of the blog and there’s a little search bar and look at all of the Craigslist articles. That’S like 30 of them! So that’s where you get your free training or you can save yourself a lot of time and go to the links below the article and buy the $ 5 ebook. So you could pick Lamar Williams. I spending you’re just learning the market grooming.
My mindset I’m in my third year and I just started to catch traffic and make enough where I can live off and reinvest once again. Lamar is proving my point. I mean you know I’m trying to become like the anti internet. Marketer and it’s you know, stop appealing to your basic instincts. They use persuasion, influence tactics because, at the end of the day, the truth deals with us all and, and we can’t escape it daanyik a mill.
Drifting is one of the reasons of failure all day long. This is why I had a lot of mad set stuff on this blog, fantastic mr. Vic good afternoon. Do you have a course about how to build business and corporate credit? No, I have a personal credit course and I’m going to tell you something and I will turn that into a Segway, real quick. You need to work on your personal credit before you work on your business credit years ago and I’ll make this quick.
I had a really nice paid X and I had a Home Depot credit card with 100k limit, no personal guarantee, knowing just off my iin and off my LIC LLC those days of God, everybody that’s going to give you significant credit. It’S going to run off your FICO score and the only difference is they’ll they’ll check your FICO score, but it will not be on your personal credit report. It will be on your business credit reports, so you need good credit on the personal side to really maximize your business credit yeah, you can get a Staples card or you could get what’s called 30-day net 60-day net.
This is when the supplier says hey. You know you you make rings, will give you steel or good. You know for 30, you know, will give you 30 days to pass. That’S not as risky as $ 100,000. Unsecured credit card you’re, not getting that kind of stuff without a high FICO score. It ain’t happening, I’m just letting you know he used to happen, and some people can still kind of pushed the envelope with kind of like a marginal credit score, but you still need to be six.
Eighty, six, nine still just to get decent stuff. You’Ll have a higher interest rate, but you can still get it so work on that because you you, you got ta straighten out your personal and you’ve got child support thing. I little tell you’ve got child support stuff on your credit, poor. That will kill a lot of things. If you got that kind of stuff going on, you would have to get that clear, low and get that off or it will prevent you from getting a lot of stuff.
Mister are vos Sheila’s. I love how honest and realistic you are with the people. Thank you for bro, no problem, no problem. What’S up good Brian, what’s up bro Savelle to build my business to be full profit, while I work part time took three years at full-time profits to live alone business and takes a lot of work, almost any business yeah, you know you if you, if you’re taking The money out of the business you’re going to start the business, the M and I see you have to put every dime back into your business.
When you start no doubt yeah you’re going to have to do that for two or three years or depending on where you want to be because here’s something else to that, we’ll talk about in hustle camera, I have what’s called my basic living expenses. I picked a number and that’s all I live on. Even I don’t care if more money comes in. That’S all I live on and you have to do that because if you consistently adjust your lifestyle, as your income goes up, you’re going to be in the world of hurt when your income goes down because luxury wants luxuries, wants tasted become necessities.
So you’re going to be mad that you can’t live how you want to live when you never sat down and said, look this: this is what I’m going to live on. This is my lifestyle money. So if I got let’s say two million dollars a year more money, my lifestyle really wouldn’t change a lot. A few things would change, but they be small they’d, be more on the personal side, nothing really crazy. I wouldn’t like quit doing what I’m doing and then like that now, if I got ten million there would be significant changes because that’s a huge chunk of money.
Now, if I got fifty million, there would be some more changes, but the income would have to go way up for me to make these lifestyle changes and that, with those kind of numbers, this type of stuff, I want to be paying cash. So, even if the income went down, lifestyle doesn’t change, but what’s happening is you’ve got a lot of people who are doing these tactics, who are doing black hat tactics on the internet and they’re, making a lot of money and they’re developing these voracious appetites for a Certain kind of lifestyle and then when YouTube or Google do what they do there in the world of hurt.
Your Branson bear I’m learning so much for 30 days to 2,500. Oh, that’s why I thanks good bran, your money. That’S why I raised the price I included. 30 days to 2,500 and hustle camp and hustle in 30 days to 2,500 was selling for $ 2.99 on its own. So, instead of folding that in to hustle camp and keeping the price at hustle camp price, then pissing off everybody who recently bought 30 days to 2500.
I just raised the price because 30 days was sudden. I actually raised the price of 30 day. So, what’s up G Adams Cabrera I faced a possibility on taking FedEx as a client. That’S a wonderful! That’S a wonderful thing, a brand. That really is the MN. I see we got lucky as we were the rare unicorn Network sprinting from day one, because the demand was already there all right. Take the luck out of there.
Let’S go back to what you said. You said you paid. Let’S be real clear. You paid to have a business plan created, which means you spent some bread on the proposal. You didn’t quit your job and you’ve reinvested. Every penny that ate luck, that’s called business management. That’S not luck! Luck had nothing to do with it. When I wrote my first book making money A to Z, was self storage unit auctions.
Many people said I got lucky so I spent 10 years in the storage auction business. I wrote a book 14 months for the shows came out. I created a YouTube blog with 200 some articles before the show’s came out. I created a blog how it? How does that luck? Luck is if I’m walking down the street and well there’s a hundred bucks, that’s luck or I’m driving down to 80 500 400 and the winning lottery ticket blows in my window.
That’S luck! All that other stuff is called execution. Never call your accomplish! The accomplishments! Luck! Get rid of you know if you’re talking to normal people, yeah throw you I got lucky, so they can feel better about themselves and not attack you. If you want to go that way, yeah, but no, you did not get lucky. This was an intentional plan that you studied the market, you execute it and you won.
That’S what happened if you want, if you want Amex, also with Amex, if you get to the exposure limit they’re going to ask you for a lot of financial documents, and if you don’t give them those documents, they will close all of your Amex products. Eric wins. We have to reinvest in my paying company three months in a row best decision ever. I had a lot of credit at that time and you know for the record.
I am NOT like Dave Ramsey. I love Dave Ramsey. I think he offers a lot of great services and helps people, but I disagree with him on the business side, because if you got a job – and you got like say $ 50,000 for personal credit – and you have a business that has real cash flow, don’t do This, if your business doesn’t have cash flow, and you can float yourself a $ 10,000 loan or $ 20,000 loan and make sales and then pay that credit card off do it, but you need to have cash flow.
You need get back to that. First part of direct-response making money that you can do that, and I can tell you from experience your credit limits will like grow like crazy. You drop in 10 20 grand a month on your credit card and paying it off every month around. That’S it. You used to be like 3 months now, it’s like 6 to 9 months, but you do that for 9 months or a year they will just like go crazy on your credit limit.
What are some of the basics of starting I’m just giving you the basics, see! Here’S the thing, because these things are not sexy, people don’t think they’re the basics. Direct-Response you’re selling asks for the money we haven’t even got to the manage of the stuff management stuff, we’re still on the things to get started to get that money. Everybody wants something. That’S sexy because here’s the thing you know what what’s managing a business is making your employees and your customers happy that’s managing.
If you can manage that, you will become rich because it’s hard. So let’s see where we with this, because there was a C okay. That’S weird, I don’t know where we are hold on a second actually turn that off so we’re at 45 minutes. Okay, I got a few more things to say that I’m going to bounce make sure that yeah, I forget the guys name at the Y Combinator. Essentially, they give everybody 20 G’s and the best company wins Corey Roberts, serious question new subscriber love.
The mindset that you have, however, is this really life right now, look! Okay! Even when I was doing the webinars and stuff. I never did that fake live stuff where no no, this. This is really I you know what I know where Corey gets this from there’s there’s these programs there’s these automatic webinar programs where they’ll tell you that it’s live. You pick a time you show up, and then you ask a question.
You get some weird response or you you just know, something’s off, but yeah that I never did that. Even when I had the old Facebook group, I said: don’t do that if you’re going to do that, tell people that’s recorded if your society is good, they’ll still read it do not fake that it’s live. I love you blending because you teach us to success. It’S mostly hard work is this strategy could brand? It really is because the thing is, if you look at it from a to the 3 to 5 years standpoint, that’s more doable, but you know you’re going to go from broke-dick, Danny and 90 days to the man that that’s unrealistic, sure they holiday giggling and any Tips for a new blogger on wordpress, no, the main name, but I have like 30 followers looking to monetize.
Everyone is talking about email list to make money. It’S a lifestyle blog. Realistically, you got another two years of work: you’re not going to make any money with 30 plus followers. I would say: build your blog right every day and find your direction GM’s, iPhone and iPad with services. A good ideal for a side. Hustle depends on where you live, but it can be. I think the markets getting a little flooded, Corey Roberts, I’m glad you’re laughing no disrespect you gave me hope.
I understand no, I’m not disrespect. I know where you get that from because there’s a lot of fakeness online, you have people who do this every day that they are doing, live and they’re not really live, Maddi ghosts. I’Ve made about 70 K trading stocks from thinking upon a condo and renting I’m looking and getting an LLC in the end, then we’re also catching them on Bitcoin stock out next week, Maddie girls.
I got a bit of question. What’S your long-term plan, what are you looking to do because, let’s just squawk through what you’re saying you, take your 70 K and put some other money? Listen, you got 122 buy one condo and you buy it in a good place. So you park $ 120,000 in this one condo and make rental income of 12 1500 a month, so you get 14 grand at 18,000 a month which ain’t bad, but what else you going to going on cuz, it sounds like.
Oh, some parts of your plan are missing: Timmy P, best advice for a trucking company with 30k debt bringing in 12 km of and my personal expenses are 4 K a month, keep doing what you’re doing and keep stacking. And then, when you get to 50 to 60 K in the bank, that’s not going to be set aside for taxes. You can look into either hiring another driver buying another truck or something like that and, like I said, your debt is tax deductible.
So I’m not really worried about that, because the thing is, if you’re, making 12 with one truck, I’m assuming cuz, you didn’t have any trucks you have, but for you to make more money you and you need more trucks. You need more drivers. Sure I mean you got a long way to go, because I I can’t really get into that. I can show. I can’t show it to you, but my first year on YouTube, I think I got 20,000 views, my first full 12 months.
I mean I started making money long before I got views a lot of views cuz, you know my conversion rate was really good, but yeah. You got some work to do. Starscream 15:40 I’ve been given an opportunity to buy business for 20,000 K that has a it. Has 40 to 50 K profits per year, but I have no experience in that field or business experience. Would you recommend I buy it? No! No! Keep your 20 grand and do this.
It’S like look! What I’ll do for a year is I’ll work for you as an employee. You don’t have to pay me any money and I’ll learn the business, because that that’s just a recipe for disaster and you’ll see online where the business owner will stay on for a while, but see once he sold that business and got that bread he’s going to Become disinterested, it won’t be around that’s just for the profits, and I would I would pass on that because the big thing is, you have no experience in that field.
So there’s so many things that you have to learn. You’Ve got, and I don’t know if that’s all the money you have but there’s some more things you need to think about gothic angel Kindle. So I want to start on Amazon. Do you think one or two practice the way to go is just flooded with all kinds of stuff. Once again, direct marketing find out who your marketplace is. That’S going to help you with your product selection, your brand, can you still use a bee Bay and Craigslist to bootstrap your startup all day long Starck screen 15.
4. It’S a locksmithing business, but I would be the only employee pass. Keep your 20 grand pass! You would have to learn how to be a locksmith. Locksmiths have to be on call. No, no, no. No, this just passed cuz. They are even interested in locksmithing. Roosevelt YouTube has changed the advertisement by saying not suitable to all advertisers, not to pay for YouTube. Is where your thoughts, I don’t know, I’m not putting ass.
On my new articles, I I made a decision. I don’t know three four months ago where I was just. I was going to do me. I was going to do what I want to do. I know talking to some people. You know why Kanye West voice, talking to you like it’s just you me. A lot of people are not going to dig this message in it and that’s cool, that’s really cool. But the thing is, I noticed the right message. I know it will help the people who it’s meant for because that’s where I’m at like, if you would come to this blog and use, I’m not feeling that guy, I ain’t for you, that’s just how it is so, I’m creating more of the original type content That was created, I’m not putting the ads on the articles, because people will advertise their stuff on my articles against my stuff.
So I don’t really think about that. I’Ve completely pulled myself away from normal YouTube tactics because I didn’t start this blog in a normal YouTube way. So why start now? I’Ve got enough, you’ll be seeing all kind of stuff just kind of like what I was doing with you know the better quality camera, because I didn’t bring my I got like what do you call that thing where you can? I got an extension cord where I can plug it into the camera.
I didn’t bring it and I knew that battery was going to die. So that’s why I set up the logic cam here. So when that sucker died. That means I switched over. The goal is a better quality, better content, and just do it my way, because you know I’m in my happy place again, so I don’t really subscribe to a lot of YouTube stuff. It’S just it’s not made me the most money. So don’t really put a lot of advertising that I think if you’re going to start a YouTube blog, you need to start something that’s going to make you happy something that you can do day after day, some that you have a lot of fun with otherwise you’re Going to get burned out on that YouTube event, it was a lady talking about that and she’s been doing this for a while and she’s just literally burnt out, and she doesn’t know what to do.
You know we’re kind of giving us some suggestions. So if you create some that you just really don’t like just to get that brand, it’s going to bite you and it’s going to bite you in the butt man. It’S really going to be not what you think that you’ll see the money, and that would be nice, but at some point there has to be an emotional fulfillment. You have to get somewhat of a high doing what you’re doing you know like.
I said: I’m changed a lot of stuff, okay, so that went off some, probably what I’m going to do on this. It’S like a part two I’ll, probably do that, because I didn’t really get into the management, because one of the things I’m doing in hustle camp is I’m giving you a progressive and logical blueprint and you’re going off my experience like okay. Let’S say you really give a management money, you probably don’t need the first part.
That’S why I have multiple tracks going on, but my life was a disaster and it wasn’t because I wasn’t like blowing my money on crazy stuff. I never had any kind of dependency or addictions or anything. I wasn’t doing that it’s just, but I still wasn’t manage my money properly. I didn’t operate my personal side like a business account and I’m giving you that progression that makes sense and telling you it’s going to take some time.
It’S going to take a little time, and that way you can start getting that stuff together. So when you get your business idea of your business thing going, then you don’t take two to ten to 20 to 30 steps back, because you can’t manage your money. Look at the number of athletes who went from being in college to multimillionaires who ended up, broke and part of it. Isn’T they weren’t bad people and they had nothing to do with it? They had no one in their life to say look.
This is how you do you. This is what you do with a million dollars. This is what you do with ten million dollars. This is what you do you go out and get yourself a disability policy. They don’t have anyone to tell them that stuff and they were just figuring it out along the way by themselves, and it’s pretty sad I mean it’s like really really sad, so yeah you just put your YouTube blog for you. Roosevelt GA is preparing and reselling home appliances, mainly washer, dryer and refrigerator for a side hustle on sale through Craigslist.
We are, in my opinion, just my opinion, we’re in the recession and it’s a recession moves that business you’re talking about G annum. G Adams is going to boom starscream yeah, I’m interested, but I’m in a tight spot to do it and I’m one year away from a degree in chemistry. Thanks for the advice, yeah get that chemistry degree. Trust me on that angel Morales, hi buddy. How long how you doing I want to start a YouTube blog about my experience with my custody bout to the courts with my narcissistic baby mothers.
How will that accomplish this? I’M going to give you some advice that probably on here don’t do that that niche is rooted in pain and it’s going to I mean I know what why you want to you want to help people I get that, but you could really injure yourself and you Can injure your kid, I would suggest pick something else. That’S just my opinion. That’S just my opinion. Fer. You rather buy the business taking a couple years to profit.
There are so many pitfalls. You were encounter. I’Ve been working on my business in my spare time for 3 years and that’s that’s one of the big things for a lot of people. When I was doing strictly storage auctions, I have the guys name was Morris and he got in early and he was in because I actually gave them the storage talking group since I’m not doing storage auction. So I’m going to keep the group, so I just gave it to the people who are doing storage auctions and he sent me a message.
He said I just got laid off and I’m not worried. Thanks to you I’ll just expand my business I’ll be fine. You know I’m not going to miss my mortgage, I’m not going to miss any car payments. I appreciate that see now. That’S the kind of stuff I like, but the thing is: if you get people who don’t execute that story’s never going to happen Morris executed, I gave him like 10 % – maybe 20 % – and he did the other 90 80 percent.
And that’s where the lots of stuff falls down and that’s kind of you know the things that I want more of so for those of you who were interested in hustle camp or you have some questions because now I have a better system because there’s so many Ways that people come at me through Facebook themes, instagramming also the player I just can’t handle that. So we’ve got a question about hustle camp or any course just go ahead and hit pati at V school for hustlers dot-com or you can send her a text.
You know you can either call us in the text and she’ll get back to you and for those of you who want to be part of hustle camp, we’re going to be entering to the well foundation process in a few days. And what that is is to get wealthy. It’S not overnight thing. It probably won’t happen in your generation, but if you’ve got kids, you got you know grandkids. If you want to set the stage for them to not struggle like you did or also and you’ll be comfortable, you know you’ll start making money, but for the real multiples to happen, you have to learn how to teach your kids, how to manage money and build Businesses and that’s what I call the wealth foundation staff.
Any of those thing we’re going to talk about that and we’re going to talk about how to start a business with $ 10,000. We’Re going to talk about how to store business for 50,000, plus some more stuff. Cuz someone asked about the business credit in the LLC and then that’s some Ament to bring up I’m going to do fat cats for fat cat profits. How LLC’s make you bank part two, but I’m going to do it through hustle camp.
So if you are in hustle camp, you will get that very soon, because it doesn’t make sense to tell you how to do this LLC stuff when you’re not making any bread. It’S just like you. You got all of these bullets, but no gun just its value, but I think that’s giving the LLC and stuff before you establish cash flow revenues, some kind of multiple streams, ain’t. Something is just putting the cart before the horse and that’s why and this isn’t one other thing.
So it’s like. I know a lot of people want it. I can reopen it up, people will buy it, but it’s not appropriately positioned for you to get maximum success. If I do that, but if you go through hustle camp – and you learn this stuff and you put together these businesses, then with the fat-cat secrets, makes way more sense and that’s how I’m going to do it so for everybody who’s already in hustle camp, all those Folks who got in early, I know they’re going to be loving it because I’m going to continue to add more training.
That makes sense, I’m not just going to put stuff in there. I get people every week who said hey. Could you do a course on that? I’M like no, I don’t have an audience for that, so I’m not going to a course on that, but this is going to be very, very special. So if you wan na be part of the experience, while I am here, let me see, let me cuz, I don’t really. I know I changed it and this weekend you know I’ve got some consulting clients working on branding, which is real hard.
We’Ll talk about that. A little later, but I will tell you exactly what the price is and I’ll even tell you what’s in there too. Okay, I raised to the 519. I knew I had to be more factual hold on a second. Let me do something for those of you who are still here, because I know a lot of people left like. Oh lord, you trying to sell something. I’M out, I’m only here for the free information, that’s cool, then the love.
So let’s get rid of that shot and let’s get rid of that shot. Then I’ll show you there we go. What’S that’s I’ll pop back in here for a second and then we’ll show you in a second what you get because part of this is explaining some things to you and that’s very important, because people like you know I will send this for me, man what we Doing how we doing this and then and I’ve loaded it up with a lot of stuff that makes sense: okay boom there we go so I’m in there.
Okay, what I did – and you know it’s 600 bucks – and I will tell you the price – is going to go up at some point. I’M not going to tell you when cuz it’s based upon when I make moves, and I don’t know what I’m making these moves. So I’m not oh, it’s going to go up the end and mom best get in there, while you can but you’re going to get disruptive money, personal which goes with how to manage your money.
How they’ll never be broke again? How to manage your money? The $ 25.00 hustle, which is a quick way to make money with a little small investment. I got some live streams in there. For you, that’s an essential steps to hustling becoming the boss, the Craigslist marketing course hustle camp. This is really the money. Epik resell a path to better flipping profits in 30 days to 2500. So why did I do this? I put stuff in there because I don’t know how you’re coming in or you broke dick Danny or you a seasoned entrepreneur.
So essentially, anyone can take hustle camp and find the place to start and start working on some stuff, while other things are being developed because it’s going to let’s say pop out of here, because this is a bundle. So you get a bunch of courses in this and then we will go into. I have that where you can even see it nope yeah, okay, I didn’t put anything on it. So essentially this is going to be built out.
It’S really nothing in there, because everything is running in the facebook group and probably before the end of the month, we’re going to take those courses. Those prompts the steps and put them here so you’ll have them, because I had to create a container where to put this stuff, because one of the things that I did was I just let this thing develop. I didn’t force it and now we have a better orientation to how this thing’s going to go.
So let me check the comments all right, so let’s get back to that. So go back again and that’s what you get so that’s the thing. So I can tell you once we get into cuz, there’s probably going to be zero to a hundred thousand, which is going to be a manual some things you need to do to do that. That’Ll be part of hustle camp. All training for the next year are going to be things that make sense for hustle camp and you getting a better business, a better lifestyle, better credit on stuff, all that’s going through hustle camp.
So once we get to filling out the web development through entrepreneurship tab. It’S going to be crazy and it’s going to take time, I’m not going to be able to do this in a weekend. I’M not going to be able to do this in a month. I fully expect it to take a year to build hustle camp out the way that I want to, and you know in the beginning, I was just putting it out there cuz I was going to like let it feel out instead of just kind of forcing it Now I know exactly where we want to go, how I want to do it so everything that will be in hustle camp.
It’S going to be for building wealth development through entrepreneurship, and the first thing is: you need to learn how to hustle before you get the business, then, once you learn how to hustle make some money get out of the debt trap, get out of the trap of Being normal get out of the trap of living like everyone now, let’s get out of the trap of having car payments, then you position yourself to start a business that benefits you now benefits your kids benefits your grandkids, but you know if we don’t take these steps.
It’S just not going to happen, so that’s. How are we going to do so once again appreciate y’all coming out here on the Sunday and I’m just going to end on this note or anyone has any questions. This is where you go also be sure to subscribe and share this article with people you care about. You sure. Do all that appreciate that. So, with that I am out, I will catch you guys.
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