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Google Places Domination- (Local Search) Local Place Profits Webinar Replay

Here’s the agenda: this is what we’re going to go over in this webinar. A brief Google Places basics. What not to do reviews using the review triage system, the best use of coupons, QR codes, building your business and then, if we have time we’ll, do some question and answer so.

The first thing I want to show you is exactly what a what Google Places is and what it is not so in this in this screenshot here, what you see is at the top. What you see is the paid listings so paid results. This is google pay-per-click. If you look at this third listing here, you can see that autumn journey hospice is actually using their google places listing or their their actual address, as an extension to their google adwords, and so that way their phone number and their actual citation shows up in their Google adwords campaign and that’s also called google boost, so there’s a couple of ways you can do that, but that gives them the blue a on the map and then, if you go down here a little bit further you’ll see that now we’re into Google Places – and You can see that these are the top seven listings.

This is what we call the seven pack abcdefg. This is a seven pack, and this is where you want to be so all of our local businesses want to be in the seven pack for their local area, and that’s where you show up at the very top of the Google search page – and this is all Natural, these are not paid results. If we look over here on the right hand, side you can see that there are some paid results underneath the map on the right hand, side as well, really the focus for this webinar is this right here.

This is the seven pack, and this is where we want to be so now. If we actually look at what a Google Places page looks like we can see here that whoops, we can see here that eminent home Healthcare has a very good Google Places, page they’ve maxed it out with pictures. They have a article. They have lots and lots of reviews coming from everywhere from citysearch from superpages from all kinds of different things, so they have reviews, they have maxed out their listing, they have citations and all kinds of good stuff.

So this is an example of an excellent and very well done. Google Places page – and this is what everyone should strive to have – is something that’s maxed out completely put together correctly. Just like this. This is the bottom of their Google Places page and what you can see here is it’s a little cut off, but these are the actually the M, the additional citations for that Google Places page. This is what else Google finds about this business across the internet extremely important, and we’ll talk about that.

So, let’s look at keyword and market research. This is the very first step in deciding and what you want to do with your Google Places page, and this is extremely important for two kinds of people that are on this webinar. I should preface this our back up a little bit and say that the two people listening two kinds of people listening to this webinar number one, our local business owners who want to do this themselves and want to do it correctly and save a little money.

By doing it themselves and the other set of folks that are reading this webinar, our internet, marketers and consultants, marketing consultants who help small businesses get to that top seven pack for Google Places. So this is geared for both of you kind of in the beginning phases, and this gives you the step-by-step on and the basics on how to achieve these results. Now we also have an entire suite of articles like 19 articles that actually walk you through can’t hold.

https://m.youtube.com/watch?v=iIm-N_Lh7zY

You the whole way and show you exactly what to do to get in that. Seven pack and those articles are very important, but this webinar just kind of goes over everything all at once. It gives you a real big overview, so you can understand why Google Places is more complicated than it may seem. So, let’s look at keyword, research. The first thing you’re going to want to do is some very targeted keyword, research, you’re, going to want to find out what people are typing in.

To look for your business is your location, and once you know the answer to that, then you are. It can be very laser focused on how to get your business to the seven pack. So this what you see on the screen here is actually a google adwords keyword, research tool, so you can use this for free, there’s no cost to it, and what I did here is you can see right here. This says seafood restaurant in san, diego right here I actually pretended like.

I had a client who is a seafood restaurant in san diego, and so what I can see based on these results that you can see they’re pretty small. But what you can see here is that they actually have about a thousand global monthly searches, but I what I really want to see are the exact searches. So if I change over here on the left-hand side to exact match types, then I can see that on a monthly basis about a hundred and forty people are typing in exact searches for the keyword phrase seafood restaurant in San Diego and that’s what I want to Know so those are a hundred and forty opportunities from my client to get a someone inside their restaurant because people are looking for that.

So that’s what I want to focus on and that’s how I do this is not the entire way. You do keyword research, but this is a good beginning to keyword, research, understanding what people are typing in, so that you know where you should be showing up on Google Places and for what keyword terms. The next thing you want to do is assess your clients are Institute current location or current situation. So is your client or are you on the in the top seven already, and what do you need to do to maintain that if you’re not in the top seven, if you’re not even near the top seven, what can you do to change that so assess your Current situation and then assess the competition status.

This is where it gets fun. You can learn a lot from what your competition is doing. So let’s say that the fish market in San, Diego is my competition, and I want to learn as much as I can about what they’re doing so that I can do it too, and I can beat them at their own game. So the first thing I’m going to do is I’m going to appear at the very top I’m going to check out their website. I actually want to see what kind of keywords are using on their website and then I want to look at the categories that they’ve chosen for the Google Places page and the first one.

They chose a seafood restaurant. They also chose some custom categories that they typed in, and I want to find out what those are too and if they apply to me, then I want to look at the tons of reviews they have and from multiple places. So Google is aggregating and grabbing from the internet all these different reviews on the fish market, restaurant, and so I want to know where those reviews are coming from and what I want to do is make sure that my business is listed on all those review sites.

So that I can get reviews there too, and I can beat the fish market at its own game, and I guarantee you if you look really closely at this page. This wasn’t done just by the people that own the fish market they actually hired. Someone to take care of this for them very, very smart indeed, especially in a competitive market like San Diego seafood restaurant. Then, if I look down, of course, they’ve got all our photos are maxed out and they’ve got article.

Then, if I look at the menu right here, they actually have sorry they have a live link to their menu, and this is great because you can put a live link to just about anything within the details section of Google Places and you want to make sure You’re doing that, that’s a page rank 10 back link to your website and that’s something you definitely want to go for and then down here. You can see more reviews from the web and I definitely want to take advantage of that look into those reviews and find out as much as I can about.

What’s going on with the fish market, restaurant and then Google Places basics. You want to write up your plan once you have established your keyword, research, you understand what your competition is doing. You know where you’re located right up your plan, so the the plan will involve these things, and this is where you get out a pen and paper and you write it down. I will optimize the following: five high-volume keyword phrases, so you want to take five keyword, phrases that you’ve researched and you want to make sure you’re optimizing that only your website what your Google Places page for those five high-volume keyword phrases.

You want to take a look at your categories, decide what they need to be going to look at some secondary keywords that you might be interested in also optimizing for. You want to look at your citation and most people don’t understand what a citation is. So I’m going to tell you right now: what a citation is your citation is the exact name of your company without any keywords added to it. That would be called keyword stuffing the exact street address and the you know, city, state, zip code and the exact local.

Not toll-free but local telephone number, so your citation is your exact business name, your exact business address and location and your exact business local phone number. That is your citation write it down exactly the way you want to appear on Google Places and exactly the way you wanted to appear everywhere else, including your website other directory listing sites. It should be the same across everything and then your website SEO take a look at what your keyword phrases are that you’ve done your research on and look at your website.

Does it have the same keyword phrases you need to match everything up and make sure it’s all very consistent, very relevant and all together make sense your description. You have a 200 character limit description for Google Places. That’s also a good rule of thumb for your website. Behind the scenes, you’re allowed to put a description of each page of your website, so you want to make sure you find out what description you want to use and you want to use it consistently across your website and your Google Places pages in your directory listings.

Hugh ponds and offers people aren’t making the most out of coupons and offers, so I would encourage you to do the best you can to get all kinds of coupons and offers out there on the table, make sure that people are aware of them and really use This to your advantage, because most people – don’t it’s important – that you do, then I want you to go to express, update, USA com and enter you or your clients, exact citation their address, their name, their phone number.

All of that into this program. This is extremely important. Express update, USA is a division of info USA com where you can buy mailing lists Express update. Usa com is an aggregator of data. So when you go there and put your information in your information is shared with lots of other places across the internet. It’s sort of like a validation service, so you want to make sure that your client citation is exactly correct in Express update, USA, what not to do! First of all and when you’re filling out your Google Places page, you do not want to engage in keyword stuffing.

So if you look at the top of the page there, you see American care partners at home. It does not say American care partners at home in fairfax in Falls Church in Arlington in Virginia. It just says American care partners at home. That’s the name of the company, that’s the end of the story. We don’t add anything to that and then, if you look down a little bit next you’ll see local number. Only. Please only use a local number here.

If you use a toll-free number, your listing simply will not show up the question becomes. Can you use a VoIP number? Can you use a cell phone number and the answer is this: if you intend on being consistent across all websites all directory listings and your Google Places page, you can use any local number that you want, but if you start mixing them up and adding different things Here and different things there then you’re going to confuse the Google monster and you’re not going to show up at all so use the same phone number everywhere across the board for your listings, email address.

I see a lot of listings missing an email address, even if it’s one that’s just for a general mailbox or maybe it’s one that you set up this just for junk mail. Please always enter an email address for contact information and then the website don’t ever click. I don’t have a website, you do, have a website do something, but you must have a website and never choose the option to not show your full address.

You always need to choose your full show your full address, or you will simply not have a listing on Google Places so make sure that the information on your website matches the description in your Google Places page and then, if we keep going down, we go down To categories when you fill in your categories, the first category needs to be one. That’s found on Google and they’ll, give you their list and then, after that, the other four can be ones that you customized yourself.

So just use your keywords, use them wisely and click and make sure that they’re not stuffed with location information. So Google Places advice, no keyword stuffing, no peel boxes. No, you cannot use peel boxes, you cannot use UPS stores and you cannot use mail boxes etc. You can look at Google’s Terms of Service to see this. You cannot use any of those services. Virtual offices like, for instance, sold by Regis re G, us calm, Regis calm.

They have virtual offices worldwide. You can rent one for around 100 bucks a month. That’s a much better option than having no listing at all. In most cases do not use toll-free numbers, you can use them as a secondary number, but not as a primary number. No duplicate listings. You cannot have multiple listings under different names and titles that will get you delisted completely, no fakery or ridiculous insanity that covers everything else that you might think that you might try when it comes to Google Places.

Don’t do it be consistent, be real and be relevant. Don’t piss off the Google monster because if you play you will pay and you if you get delisted, orb and then you’re simply out of the picture for Google Places. Don’t do that to your client? Don’t do that to yourself set up the Google Places page now. I’m not going to go into great detail on this, because you can look at all the Google Terms of Service and support for setting up a Google Places page.

So we won’t go into that here, plus we have 19 articles that walk you step-by-step through the process of setting up Google Places and give you all the tips tricks and hints, as you go as to what to do to make sure you’re getting the most bang For your buck and then you want to track the results. Google Places provides its own set of analytics. You can see here that this listing had 1299 impressions in the last 30 days and of those impressions.

363 people took action so 23, clicked on more info. For the maps 308 clicked for driving directions and 32 clicked on to the website, that’s excellent results. You can also see the top search queries and where people requested driving directions from so top search. Queries shows that when American care partners has typed in they got 60 impressions from that they got 55 from home care. They got 43 from the word living, caregivers, assisted living and on and on it doesn’t give us the detail that we would like to see under other, which is 930 other search, queries that we show for but at least we have some basic knowledge of where we’re Getting our impressions and then driving directions now this is really important for florists, chiropractors, dentist, retail spaces and even other service providers.

I want to know where people are requesting driving in directions in direction. Information from because I may be very surprised at where people are coming from to find my shop or my store, so I’m in this case this is a service provider who goes out to the home. So most of these folks don’t need to drive to this office, but you can see that alexandria has the most requests: advanced, page techniques, the power of citations, the what who and the how.

So if we go back to our example of the seafood restaurant in san diego, we can see that the AXI food restaurant has lots of Google Places citations examples here and if you look at the very bottom left hand corner, you can see that there actually a Hundred and forty more so if I were trying to beat them at this game, what I would do is I would look at every place that they’re listed and I would go in and try to get my client or my business if it were.

If, if I’m doing this myself listed on all the places that they’re listed on, because obviously Google likes to aggregate data from those websites, so that’s the first thing I would do Google Places advanced. The advanced techniques mean that you want to look at the competition citations. You want to copy them and you want to one-up them. It’s that simple. It does take a lot of time, a lot of effort and a lot of energy and sometimes an entire team of people to make this happen, but you can do it local SEO.

Your website metadata and I’ve said this before – should match your Google Places. Data should match all other directory listings data. So when you’re filling out your Google Places information make sure that everything else you do matches what Google Places says and you’ll have much more success off-site. Linking now should you be creating backlinks to your Google Places page. This means and people ask this question, because what backlinks are are links to typically to your website and the more backlinks.

Your website has the more authority it has and the it shows up. So the question becomes: if your Google Places page has a lot of links to it, will it show up better in the Google Places rankings, and I don’t think I think the jury’s still out on this? It does not hurt to get backlinks to your Google Places. Page each Google Places page has its own unique URL, so it never hurts to get backlinks to it.

Although you have to realize this, the continuous addition of citations and information about your clients, local business referencing, their nad, which is their name, address telephone number website, etc. In other words, their citations – this is one of the most effective ways to increase listing rank so that in reviews those the two first things you should be focusing on not necessarily backlinking to the Google Places page.

So when it’s all said and done and you’ve tried everything else and you’ve done anything else, then go for the backlinking. That might be something that you outsource article and Google Places. Ok, so just a little information. This is kind of our secret sauce. If you go to any of the articles that we upload for our clients, we put their exact citation in there YouTube in the description of the article we put their exact citation from google places in that section for the description of their article.

We always do that. It gives them extra citations and it works very, very well – the review triage system, what who and how? Ok. So let’s talk about reviews for a minute if you’re a restaurant – and you have a thousand reviews, the review triage system is not one that you necessarily need to use, but for everybody else, who’s not in the restaurant, entertainment industry or the travel industry. If you’re a plumber, if you’re a painter, if you’re a lawyer, a home care agency, a roofer or whatever, you might not have as many reviews as a restaurant with a thousand reviews, everybody knows that when lots and lots of reviews build up, there’s always bound to Be a few negative ones in there.

That’s completely normal and completely human nature, and we wouldn’t have it any other way so of a thousand review. Several of them may be a little on the negative side, but they kind of get buried by all the good stuff. So that’s okay, but if you’re somebody that doesn’t have any reviews or not many reviews or your industry doesn’t typically get a lot of reviews, then the most important thing you could do is use what’s called a review triage system.

This is a program that we develop. So that you only get the most positive reviews, but they are real reviews and they are from your customers. So what we do is we set up a website? That’s just for the review system. So we have it. Our client who’s. The business owner asked their customers to please go to a dedicated website, that’s just for them and leave some reviews. There are several questions that they’re asked it’s just basically, yes, no rating on the scale of one to five and then a little place where they can add some text and lots of clients are happy to do that.

They don’t have to. They don’t have to create accounts, they don’t have to do anything. They just go and leave their a review and they’re done once the review is done. That review is automatically emailed to us and to our client. So we can each take a look at it and decide if that review needs to move on to step 2. If it’s a really good review, it moves to step 2. If it’s not a good review, then the client are, but the business owner goes back to the customer to try to resolve the issues and that review never sees the light of day.

If it’s a great review, then we summarize it we send it back to the customer and say we would love for you to share this wonderful review with the rest of our community. Would you please put it on Google Places, yelping, yahoo or whatever, and we give them the link to do so. So this we have all of the scripts written out all of the emails written out. We have for anybody, that’s not so much in the elder care industry.

That’s the one you’re looking at here, but for anybody who’s, not the elder care industry. Like a plumber, a painter auto repair shop, whatever it is, you can actually incentivize clients by maybe giving them a free oil change or ten dollar gift card to starbucks or whatever. So you might want to think about the ways you can incentivize somebody to go through the kind of hassle factor of leaving a review on a review site and there’s a lot more to this, and we will have a product together just for the review triage system.

If you need help with the review triage system, let us know and we’ll put together one just for you and your clients top 10 review sites in Google Places search. This is just for for your reference. Only you want to look at what your competition is doing. First, this data and research comes from local SEO guy. This is andrew, scotland’s blog a local search, optimization small business marketing and search engine, optimization strategy.

So for 2011, the top ten review sites are Yelp, citysearch, insider pages, yahoo, local dealer, rater duties, book, tripadvisor, edmonds, agates an open table, and you can see a couple of them really do cater to the restaurant industry, but definitely look at what your competition is doing And then also, this list is extremely helpful. The best use of coupons that I went online to look for some really good examples and was hard to find any actually in google places, but I did run across this one, not too bad.

Free estimates are no new water heater through Hoffman brothers. There’s a local company to me: maintenance, programs and water heaters and all kinds of stuff like that, so they have three pretty good coupons. Actually they have four and when, if you are looking at them on your mobile phone, this is what you would see. You would see that they have some good information now. Only one of these coupons actually has a phone number in it.

This one over here on the right. All of them should have a phone number in them, and the reason is that, if you’re on your mobile phone, a phone number like this is one that you can just click on and automatically dial huffman brothers. So that’s something that they should include in every coupon plus there’s opportunity to put a picture in here, and so they should have a picture in each one of these here’s an example.

This is my listing. I just put this up as a quick example. If you know that most of the customers that are coming to your store or your website or two are looking for, you are using a PC or a laptop, you might consider putting a QR code with a dis special discount in your in your in your coupons And the reason I say that is that you can actually once somebody uses their smartphone to capture or to scan that QR code.

You can actually then capture their name, their phone number, their email address whatever it is, you want, so you can get more data from them if they they scan it. Now. The problem with this is, if you’re, a restaurant or you’re doing this for a restaurant or an entertainment, venue or travel industry. You don’t want to use QR codes in your coupons because they will show up on the actual cell phone and then they’re not scalable by the cell phone.

So this only is a good strategy when it’s done for businesses that you know, people are searching from their pc or laptop, but just sort of an example of what can be done. The next. The one of the important things to know is that Google Offers is in its beta phase right now and it’s a really only active in portland oregon and it’s just getting started, but it will be a competitor of Groupon and several other things.

If you have your Google Places act together, you will then have your google offers act together. So, if they’re, for no other reason, you want to make sure that you have google offers together and our google places together so that when google offers comes to your town, you can make the most of it. Google Maps and Google Places. Many people know what my maps is and if you don’t that’s, okay, it still exists, but it used to be that they would show up on Google Places pages and they don’t anymore because everybody spam them.

So what we do is we create a dynamic google map of our clients, location and we place it on their website. So if you look at any of our websites, you’ll see that each of them in several places, has a google map actually on the website. Now this is not a screenshot, it’s actually a dynamic map. So if you were to put your pointer on it and move around or click on it, it actually does stuff it moves around with you it you can actually click on the directions or show service area or more or rate it.

You can click on these things and you can actually make them work, so this is not a screenshot. This is an actual dynamic map and the embed code is on the Google Places page QR codes. This is a part I love. So if you want to know more about QR codes, you should first of all take the time to pull out your smartphone and scan this one and then you’ll see what I’m talking about so actually I just did this one in a mysterious way.

It’s a picture. So if you know me at all, you’ll know why I picked this picture, but anyway you can use QR codes for lots of things and they are going to fast become one of the most interesting ways to market your business, especially local businesses, so be sure to Pay attention to this vast company’s top 13 lists. Qr codes on business cards for scavenger hunts for labeling, for storefront displays, promotions, discounts and giveaways laptop stickers.

T-Shirts get funky with your QR code design by making it pink blue multi colored use. Qr codes to get like some follows on your facebook supplement, your retail space, increase your ecommerce sales, build your email subscriber list and get the phone ringing. In fact, you could. You know, instead of for a good time, call Jane. You can just create a QR code with James phone number on it. Stick it up all over the place and then lots of people will call Jane and I’m kind of just kidding.

Don’t do that. But anyway, it’s very funny: ok and then let’s talk about building your business. If you are the internet, marketer or the consultant, let’s talk about you for just a minute. First of all, you have lots of tools to your advantage. If you’re a traffic geyser person, you have influenced engines, local search, results, screen shots and other online tools of show placement. You should use all of them for pricing.

I always charge a setup fee at a monthly legacy fee to and to help your client. Your client understand more about why you need a monthly fee beats the simple rule of you cannot set it and forget it in this case. This is not a Ron Popeil product and you just can’t set it and forget it. You have to list everything so that the customer has a clear understanding of the amount of work involved on a monthly basis and folks, let me tell you there is a lot of work involved.

You need to you, have a choice. You can charge a high setup fee or a low setup fee and a higher monthly recurring fee, which makes the most sense in this economic environment. For you, my guess is that maybe a lower setup fee and a higher monthly recurring fee makes more sense because it becomes more digestible, easy to buy it off and chew. For the small business owner, I will say that for look for google places we do.

Custom quotes for anybody who wants us to do a Google Places program exclusively, and the reason is that, if you’re in New York City in your restaurant – and you want to be on the seven pack and you’re located in manhattan – guess what it’s going to cost you A lot more money for me to get you spend the time to get you on the top seven than it is for me to do that for you, if you’re a restaurant in West winnemucca North Dakota, where there is very little competition, so we always custom quote: Not because we think somebody else can afford more or less it’s because location, demographics, geography all play a role and how difficult or how easy it might be to get somebody in the top.

Seven so always make sure you check around a new little research before you throw out quotes for Google Places. Results, show results screen shots from before to after never miss an opportunity to show your client results and show prospects results. All you need is that first client and you’ll be able to get more to come to you over time. So what’s next, you can do this yourself if you’re a small business owner.

You can do this. If you’re, an internet marketing consultant go to ww LOL, place, profits, com, that’s local place, profits, com, there’s a 40 page PDF and of course I spelled and wrong and 19 articles that walk you step-by-step through everything from set up to advanced techniques. All 19 are there and they’re they’re excellent and they do walk you through step-by-step. The list price on the website is five hundred forty nine dollars and through midnight tonight now you’re reading this article or this webinar after we did our first webinar so and in the first webinar the price was 199 and you can do a to pay at 9950 E 30 days apart, so you can get some special pricing and special deals, but my request to you – because I don’t know when you’ll be reading this article is that you actually check with us.

First, these prices are not set in stone and we do not have to honor the 199 just because you’re reading this six months later, so you need to check with us and find out what the pricing is. What the deals are. There may be some really good out there, don’t ever hesitate to ask what you want to do. Is you want to send your questions about pricing about product if it’s not on the website, go to valerie at LTC, EP calm, just email me and i’ll be able to tell you what the current pricing is and where you can find the right length so Valerie At LTC EP calm, if you want to call us as 888 404 1513 you’re going to get a much faster response, though through email valerie at LTC EP calm.

Thank you so much. This has been valerie van move and I hope you enjoyed the webinar and good luck with your Google Places.

 

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Online Marketing

How To Crush IT -Social Media Branding | Mafia’s Finest TV

So I’m here to help you with most of those avenues, if not all of them. If any of that interests you please feel free to subscribe down below and ring that notification bell now without any further delay, let’s get into the book.

So this book is one of two variations, so this one is crushing it. The original one was called crushing. They essentially have the same information in them and you should really get to know them, because guess what this book is going to help you either get started or take your whole new social media game to the next level, because I’m going to tell you something, this Is one of the more recent books that I read and it really did help me pretty much take my blog from nothing from like the little guy that you see.

https://m.youtube.com/watch?v=me3QdX2zBF0

You know in the very first article to you know kind of like what we have now a little more confident, hopefully my environments, a little bit nicer. My lighting is a little bit nicer. I decided to use some natural light today and there’s less Sun in this article, so you’re welcome so crushing it is a book about being on social media. It doesn’t matter what social media, so they talk about podcasting, they talk about Instagram, they say about YouTube.

They talk about Facebook, there’s all different types of examples and, to be honest, this book is written by Gary Vaynerchuk for the examples in this book, and there are many of people who are succeeding. Just like you and me average joe’s that just found a passion and they ran for it. There isn’t too many of Gary’s words in this book, but I’m going to tell you something the examples that he uses all the youtubers, all the social media experts that he uses.

There’s tons of examples and they’re going to help you get to where you need to be because guess what they all tell their origin stories, which a lot of times we don’t always hear that type of stuff. We don’t always get to hear what how people came about, how they started, because a lot of these people ended up being either homeless or living on their brothers, couch or mother’s couch or living in their mother’s basement and guess what they are now making sick figures.

A year, and I’m talking about like high six figures, not like a hundred and two thousand I’m talking about like high six figures, doing exactly what they love doing. So this book is one of the things they’re going to want to pick up and crush it. If you have not already, I actually have not picked up crush it. Yet I’m going to do that actually very soon, because this book was great and I want to read the original and to make sure that I didn’t miss anything.

I may even read this book. Another time because I’m here to gain a ton of knowledge – and I definitely want to pick up every single piece of knowledge that Gary has to offer, as you might be able to see from this article so far, I’m very stoked about this book. I love this book, so the reason why I’m talking about it today is because not just about the book, but just about its message in general, he is saying in every sense every word of this book he’s saying that anyone – and I mean anyone, can start this Journey anyone could be on YouTube and start a podcast with their knowledge and obviously you’ll, know everything.

So you have to take your steps, your proper steps to learn more each day and get better at what you do so then you can obviously share that with your audience, because again I started about six months ago and I’m going to tell you something. I am NOT you know, I don’t know everything, I’m learning as I go, I’m doing more things. I’m contacting more people I’m connecting with them. This is what this book pretty much tells you I’m sorry.

I didn’t mean to talk about the book again, but they’re. The essential point of this book is just to experiment. Do not wait, do not let anyone tell you all. You can’t do this, or this isn’t good enough. If it’s not good enough put it out, get some feedback seeing where specifically where you can improve, because if you don’t get that kind of stuff and you just let it sit, let’s say if you’re making a YouTube article and you just let it sit in your Unlisted or your private articles, no one’s going to see it, nobody can critique it.

You do not know everything other people that have been doing this for a longer period of time. It can help you out trust me. I’ve been there now. The main difference between this is that I want you to understand that anyone can start not. Everybody is going to succeed and that’s the thing that really needs to get understood here. Not everybody can go from point A to be successfully. So that’s where the journey comes.

In and the journey is not easy getting started is the easy part doing the stuff is the easy part going through the journey to actually get yourself to your end goal? That is the problem and on the cover he says great entrepreneurs how they build their businesses and their influence. You can very easy right. No, the actual process is the hard part getting started, making your first article. That should be the easiest part.

I know it doesn’t sound like it is, but making the first step is the easiest part making continuously good steps, successful habits, successful steps, that’s the hard part and most people will not get through the first month and that’s why we all have to understand that you Are in a knowledge game, you have to learn every single day, there’s no such thing as an end goal really because you’re in the infinite game, the end goal to me is again death and after death.

How are you going to be remembered? So I hope you gained some knowledge from this article and I am going to link this book and crush it in the description down below, because I really want you guys to pick up this book and the first one read the first one. First, like I was an idiot and I don’t even know he made a first one, and I want you guys to read it understand, comment now and then comment your update after you read both these books.

I want to thank you guys so much for reading and I want to thank Gary for being such a great influencer because he influences everybody under the Sun that actually reades him and understands him. So if you found use in this article, I’m going to have three more articles that you guys can read and a subscription button, because you know what they’re all going to be here right about now.

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HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL MEDIA – Marketing Tips for Businesses at a Mastermind

Soho Soho college basketball, hey Kelly, Garcia. We need an elevator we go. Insanity is Kelly here. Oh I’ve been telling you guys it’s my birthday, it’s that right yeah. I expect this to be a phenomenal conversation exploration in terms of what we’ve all learned together and how we can be supporting each other and really leveling up our game in our life and in our work in our communities and our families.

I didn’t even know I was supposed to talk about personal branding. No, I’m kidding, I’m teasing you so hello, everyone, I’m Brian, I’m very grateful to be here. Thank you to Kelly for organizing these amazing group of people. I basically spend all of my time thinking about branding and thinking about how we can you know. I have several different thesis, — iz, that I try to live my life by, and I do want to make this as interactive as possible, but I’ll just take him way up.

You know in terms of macro thinking, I think that we’re living in the best time to be alive as a human being, and I think that yeah we have things that are not going so well in the US and in the world. But if you think about 50 years ago or 100 years ago, the things that our great-grandparents were dealing with the Black Plague, you know starvation. I think that things are really really improving and I think that we as humans are good.

I mean we have the capacity every single day to hurt each other and at large we don’t, and so you know, my macro thesis is like. I think that we are great people and I think that we have are living in a very exciting opportunity with the technology age that we live in, and I think that creating a personal brand, if you want it, is the smartest self investment that you can make And so you know I work with.

I have a branding company I started at six years ago. We work with some of the biggest brands in the world Intel salesforce.Com, KPMG you’re, not European United Nations, as well as smaller companies startups entrepreneurs. Actually, one of my favorite clients is in the room right now Time Inc, which is a incredible biotech company traded on the Nasdaq solving Stage. Four pancreatic cancer in a non-toxic way.

And I think that you know all of us whether it’s our company or organization or our law firm or our book, or are just story of selfless giving thing. We all have a story to share, and I think that what’s exciting for me about that is you can actually monetize that now you know, and in the past it was either. You chose between working, a crappy job at the bank that you didn’t really like to make eighty five thousand dollars a year to pay for the apartment in the to kids school, and you were basically at a three or four out of ten happiness scale, because the Alternative was do what I love and don’t make any money.

I think it’s flipped, I think now it’s like you actually have a much much much better chance of making a lot of money doing what you love, because the variable that no one really thinks about is yeah. You have to the skill and the talent, but the thing that separates you and I is if we’re basically the same amount of talent and you love it you’re going to spend 18 hours a day doing it, I’m going to spend nine and you’re going to win And you should win, and so the variable is the time that we put into it right, and so that’s that’s how I think about why I care so much about branding.

Everyone has a story to tell whether you’re solving you know the most horrific disease or whether you’re you know trying to sell a pen. You know why and I’m fascinated with the why behind the story – and so I would actually be very curious since in the in the sake of interactivity, for this for this group to know if you have a personal brand, if you want a personal brand and what Kind of frustrations or questions or concerns do you have.

Maybe you want to sell more books right yeah? So what can like? How does that look? Maybe you want to get more speaking like we have a chance to just talk for a minute cuz. You know you wouldn’t stop talking to Thomas, but maybe you want to. Maybe you want more speaking engagements. Maybe you want your personal brand to be more aligned with you know, as known as an international speaker, that’s kind of that’s what I’m hoping to gather from you guys and gals like.

Where are you? What do you want, but I think it’s: how do i? How do I present myself to the world in a way that’s consistent with how I actually want to be spending my time right? If it’s, if it’s the purse, if it’s the professional brand, then it’s? How do I present myself in a way that attracts the people that I want to buy my stuff or attracts people that I want to pay attention to what I’m offering? Maybe I’m not selling anything right now? Maybe I’m offering free clinical trials for a treatment.

You know, and I want to spend, send more people there or maybe it’s the opposite. Maybe it’s listen. I have a job and kind of like you know have it. I have a job in Ernst & Young, I’m a senior executive Alva, but I would also love to do more of this stuff. I’d also love to do more speaking. I would like to do more empowering the youth. How do I do that or you know, maybe not even how do I do that, but that’s where I’m at and then what I’d love to do is kind of context that, where you’re at and then maybe offer some tips, that I’ve been able to see that, Where they work for clients and individual influencers and cultural influencers and brands, so is that helpful if tomorrow woke up and all my financial needs were like met, I’m good for the next 20 30 40 50 years? How would I spend my days? What would I be doing, Who am I you know, and so in with that you we can start to really start thinking about.

Okay, then, to your point, Howard, how can I start to spend? How can I actually, if I had all the money in the world, how would I spend my days and then that’s step, one which is easy and then step two which is hard, which is why 99 % of the world doesn’t actually do this is now it’s Time to meet for me to actually start filling my days like that, it’s a very different thing right. So why don’t we just go around the room, really quick and just kind of like tell me where you’re at with that, and then I do want to do like if you have practical questions that you’re in your mind and that can kind of shape the way That I talked about this and now can you do what you want to do, not quite love and I’ll stay with it, even when I move to another job? Okay, so it’s almost like you want to create you like the way that I’m looking this is you want to basically create a personal brand for yourself that will lead you into that next opportunity.

So you have an opportunity to create a personal brand. You can basically create your own job right now, while you have the other job quietly on the side, that’s going to look almost exactly like what you want to have next. That would be my that’s like my quick take on what you can do, which is start writing articles right now about how you see it going because here’s what will happen – and maybe this is just the easiest instead of going around and like maybe I can just Like listen, then we can make any kind of like jam, but job.

Thank you. I know I know so so so I would say a couple different things for you right and, and is why don’t you start becoming a thought leader on this right now, there’s nothing holding you back from that right through articles put them on, LinkedIn put them on Medium here just going to happen, this one’s going to read one they’re going to have the job that you want they’re going to say, I want to hire her.

It’s pull marketing right. This is another kind of theme that I talk about. I guess I didn’t even really talk more, so doesn’t matter yeah. This is core it, so so pull marketing is. When people come to you. This is what happens to me. I have a man right here. His name is Mao say hide him out. Guys mouth follows me around during the day: okay and he films me and you guys, might all think Bryan you’re a narcissistic piece of great that and that’s what everybody thinks and that’s fine.

But here’s the thing that here’s the difference, what what I’m really doing right now is proving the future of personal branding. You know in a way that tests a theory on myself with my own money in my own energy. In my own time right, I actually think that what we’re doing right now and we’ll put this will make a cool article for Kelly Kelly will be happy that I’ll help her with her mastermind connect will put this on.

My YouTube page will put this on my Facebook page and, what’s going to end up happening is – and it’s happened already – I’ve closed literally tens and tens and tens of thousands of dollars of business. Because someone said, I saw your article on YouTube and I want to know if you’ll come, make a six-part article series for the department for the dry cleaning Association of America about marketing.

I have never heard of the dry cleaning Association of America. That’s pull marketing and that’s what you should do right pull marketing is, you know, push marketing is the old way it’s dead, knocking on the door, emailing, cold, emailing, cold, emailing, LinkedIn spam all day long. You know hey and then in some cases they even forget to change the word name to like your actual name. You know: hey name, you are a perfect person for my new business, I’m like yourself, you know, like you know, you didn’t change the name, Thomas bro.

You know, and so I think that you have a chance right now, start making articles start, putting up articles start thinking through start a podcast start a podcast right now, where you interview people that you think are doing it well, and this isn’t throwing your organization on The bus – this is just you simply offering another way of thinking about things. I would find the five to 10 to 15 to 20 top leaders right in your organ, your mood in your world that you respect and I would have them on your podcast they’re, going to share that podcast with all their network, which is by the way, the Right network for you to get yourself into that world, that’s what I would do! That’s how I would think about personal brand from your perspective, create your own job right now, while you still have an income, so start small, do one article and then and then real then read that article into a phone and uploaded as a podcast and then read That article on a article and upload it to a YouTube, I’m serious right start with the article start, the article, but here here’s the other thing that I think is important for everybody.

That’s thinking about this and any capacity distribute that content across all the places that people are paint like everyone says people buy from people they what they trust. But that’s not true because before I can trust you, I have to know you, people Bible do they know and people buy from people. They remember right. People buy from people, they trust I can’t buy. I trust him because I know him.

We see each other once a month for the last four years. I know him and he’s memorable, I know you and you’re memorable. I know you and you’re memorable. There are people that you know that are like what was that guy’s name again, and he did the thing what he does you, we all we’ve all been there right, you’re, never going to buy from that guy or that girl cuz. You came from more than name people buy from people, they know and are memorable, so you have to make people know you by putting your stuff out there, and you have to be memorable, your stuff being good and that’s just kind of a principle throughout all of It your story’s amazing, your story’s amazing.

Your stories like the stories are amazing, but now, where do they live? Because what happens with most of us? Is they don’t live anywhere? It’s the first time ever told this story. How long you guys on each other right? They don’t live anywhere, let them live in the world and just read what happens, pull marketing. It all comes to you. It all comes to you. It all comes to you. I don’t mark it at all.

I have so much business coming in right now. I don’t mark it at all content and we put it everywhere that makes sense for evil yeah. I can give you my best advice right now for free, so here here’s what I would think – and this is like the value. I think I think the value of why I’m here like hoping to do this for all of you right that there’s two different things that you said that we’re really interesting to me.

So I’m listening to every single word, you’re saying and my head’s going. The first thing is: maybe what you need is a Critias is a sales partner yeah, you know so there’s there. You know a lot of people struggle with this there’s art and there’s numbers, and it sounds like you’re an artist, but that doesn’t necessarily make you a saleswoman which is fine and the fact you’re identifying. That is already shows me that you’re like tapped into yourself and that you’re already one step closer to winning, because most people are naive to the fact that they suck at sales and then they so the soap.

But that’s like I don’t and, and, and you know, if you don’t want to do it, you’re not going to do it so like recognize, but there’s a couple there’s well, it depends if this is. If this is how yeah it’s self-aware, exactly if you, if you’re paying the bills with this, then yeah you suck at it like? So so you know, but here’s the thing there’s a couple different things. The first thing is find yourself, a partner that, like there are people out there, that I love to sell things.

I love it. There are people out there that love to sell things. They would be happy to sell your product if they believe in it right. That’s the first thing, but the second thing is: I think, that yours, the way that you just the energy that I got from you guys your I can tell you believe in your product. You tell me that you believe in your product. I can tell so that’s the that’s the part where 99 % of people fail, because they’re selling something they don’t actually believe in and it shocks me when I talk and I talk to senior level executives and I’m like.

What’s the deal your sales are going down and they’re, like, I don’t believe in this product and I’m like, but you make 1.8 million dollars a year to believe in this product and they’re like I don’t so you’re the money is actually not going to be enough To motivate you to sell the thing that you don’t believe in I’ve, seen it time and time again, what I will say is this you’re still in the push marketing mentality so you’re talking about you, you just gave me three ideas that I think that if you Execute a smart Facebook ad strategy you’ll make six figures in the next 12 months without selling anybody.

Here’s what you said to me. You said I want. I want to get into more corporations and I’m starting to do that for anyone. That’s trying to sell anything. A book anything trying to get your podcast in front of the right people Facebook’s ad platform right now. I don’t know how much of how much time you guys spend actually how many have ever run a Facebook ad campaign in this room, cool half of you.

How did it work? Yes, it worked. No, it’s! Okay, not really because artistic things perfect, so you haven’t sold so you haven’t been to sell. So let me tell you exactly what you should what you should do to sell your course or your conferences or you as a speaker or as a consultant. You can actually target so I I would create various pieces of content. If I were you, though, the woman that told you about the military opportunity, the veteran I would start I would.

I would do that. I would offer that I would record that I would put it up on my Facebook professional page and then I would target that same article too. So read this we’re doing this right here, this mastermind I’ll put it up. On my, I have a public page on Facebook will upload this article to that public page it’ll live there and it’ll get hundreds and hundreds of organic views, and that’s great.

Sometimes thousands and tens of thousands just depends, but I’m I’m more interested in taking control over the tools that exist. So what I could do is I could literally publish this article and boost this article. There’s a button that says boost post. That’s how you run a Facebook ad, if I’m talking in a way that you guys like what is this guy talk, it turns into response bad and I’m. I would focus it on every single military there’s a place that says interests.

I would put every single military group in the country in that interest box. Now, what’s going to happen, is you’re going to spend 21 dollars in it in front of 5 to 7,000 relevant military people in the US, and one of those 7,000 people is going to be like? Oh, I want to do that for me here. That’s number. One number two same idea with the corporation’s: you can actually target employees of the newspapers, employees of Ernst and Young you’re, going to show up in Kelley’s feed, imagine Kelly’s the Human Resources person or the person that’s in charge of bringing in outside speakers.

You can target that on Facebook and now, all of a sudden, your 30-minute corporate speech that you were going to do anyway is in front of 1,800 of the decision-makers across America in the corporate positions that you want to speak to anyway. No, I do the whole thing. I’d put the I’d put the whole thing up, so they know exactly what they’re getting no surprises. Here’s! What I do, here’s, what you’ll get do you want it or not? You’ve brought in 15 shitty speakers in a row.

Here’s the 30 minutes that you get with me right, you make. I see, people smiling like it’s really happening, that’s a huge thing for you and then the third thing is the middle school thing. You run an ad, you do the middle school thing. You do! The article take 30 minutes, 20 minutes 15 minutes up, and you run it against the principals and the teachers at every Middle School. In New Jersey, New York, Connecticut and Massachusetts, you will get more invitations to speak, and your call to action is message me book me and it takes them to your direct message or to your website where you sell your stuff and that my friend will help you Build an actual business without having to sell anything right now on a camera and see who that starts to attract.

You can only be yourself now. If you don’t want to be out there, then that’s a different story, then you don’t, then you know I never tell. I actually don’t think most people should do the whole like filming all day. Every day thing. I think that’s it’s a ton of work. You have to be on all the time, but like it’s, my truth like I’m. Actually, this is this, is me, and so it works for me. If that’s not your truth, don’t do it, you know, and so the branding thing is weird I mean that’s, that’s your individual opinion, which is fine, but the the branding thing is like, even if, in order for you to do what you want to do, you have To have a brand in order for you to do what you want to do so if you think that it’s I want to be behind the scenes, then why don’t you turn the grapes of the your favorite wine into the lead character of all your content? I’m serious finally find the Malbec grape.

I don’t even know I mean I don’t know anything about wine, but like find the grape of your favorite wine and let that grape be the person that it’s like the ghost of Casper Casper mattresses is there. I don’t know the CEO of Casper mattress. Is this it’s a ghost so find them. So so let it be a grape for you and let that be the the thing that drives the entire brand. You can be the brains behind it, the architect, behind it, to make sure that we’re doing right by the world and we’re not used.

I agree with you like this is terrible right, but but the alternative is like you saying this is terrible, isn’t helping anything if it’s just you saying it’s terrible at a table for people, it’s a big thing. If you say this is terrible and here’s what I’m doing about it and I’m documenting that in the process, because what I can tell you is people will attract to that and you will start to a tree.

You will start to build your tribe right and then let your try like – and it’s like – and I would also even say here, are my beliefs. I think that I think there’s a lot of things that are going wrong in the world. I think we should start creating more thoughtful brands, and I want to start with these with these grapes and this wine and I’m going to show you the process of, and then you become almost a meta brand, meaning I’m going to show you the process of how You build a brand doing good, it doesn’t matter if it’s wine or bottles of water or tea or notebooks.

It’s the theme of building a brand doing good. That becomes your brand, you know, and so that and if that’s because that’s ultimately what you have deep down inside of you, whether it’s the wine or the Russian or whatever you see, there’s a lot of that. You want to mend so use that as the driving force behind the brand and document that brand and then people sort of said, oh he’s, the guy that did that whole.

Like you know the great thing, but what was more interesting and then the great thing was how he showed us every step of the way here, our employees, here’s how we treat them. Here’s what the grapes come. Here’s the fertilizer that we don’t use, here’s the organic soil, here’s the property, here’s my family business. You know what I mean, that’s how I’d think about it see so a couple different things.

You know this is maybe obvious or maybe not obvious. When I, when I first heard a coaching practice, what I did was, I did two different lists. The first was a list of my dream team clients and I would contact them and I would do I would send them in their house like flowers, and I would stalk them on Twitter see what they cared about and send. I sent one guy like a jersey that actually worked. The second thing is find the three or four or five or seven or eight clients.

You’ve had already asked them two questions. Number one: can you refer someone else to me number two, which most people don’t do, which is what else can I help you with, because you already have that trust and what what you’re going to find is they’re like. So you help me with my day-to-day planning. Now I’m ready to do X, I don’t know how to do it. Can you help me with that, and hopefully the answer is yes right.

It’s like I’m actually ready to share my story. I want to write my bio on LinkedIn and I don’t know how to do it yeah, I’m sure, and then all the sudden, you go back to your eight of their clients and say: hey. Have you thought about writing a bio on LinkedIn yeah? But I don’t know how you have eight more new. You have eight more hours for this week and then that that momentum continues to build and then before you know it, you have.

Six years later, you have like a digital service agency. That’s exactly my story. I started out coaching people on public speaking. I was a speechwriter for Bloomberg’s administration in New York City before I left to start my own thing, and so then that seemed like a really easy transferable skill. I went to San Francisco and I started coaching executives on public speaking. That was how I started.

I was a public speaking coach six years later, this we’re doing clients all over the world, so it builds up, but just focus. Some people are trying to network and meet new people and new people, but we have 8 to 10 to 20 people right for your face. The other thing I would say – and this is something that actually I will plug if Thomas the immense amount of credit for find one or two or three or five champions – people that believe in you so much that will do anything to bring you business.

That’s what he does for me find your champions Jesse I can guarantee you have them and take them out to dinner and say listen. I need your help. I believe in this so much. I know how much I’m benefiting. This is a real issue in our society and I need you to help me find business, no one’s going to say no to that cause that you’re doing it’s not like you’re trying to like build the plastic bottle company of America.

I know Vito would probably the CEO of that company and then one more quick thing that I know I know we’re moving on, but I would do all of it. Every single piece of content that you create from now on on any social media platform should say at the end of it. Contact me for a free consultation, everything and then you do a 15 minute consultation and you give them your absolute best stuff in 15 minutes and at 15 and here’s the key Jesse cut it off.

When you hit 15 they’re not going to want to stop when you hit – and I used to do this up 15 min – and there was ninety two minutes later and I was like – I just lost the you know at 15 – cut it off and then say: if You want to keep going with this. I have a 1 to 4 part package. I’m happy to talk about this is some of this is some of the idea of what you’ll receive working with me your best on 15, but every piece of social content says contact me for, and every single bio in every single social platform that you have booked Me for your free Pepsi collect it, connect it to a calendar or one of these.

You know automated apps, where you can update your calendar. So it’s it’s there’s, no friction. They can go in there here. The three days here: the 15 minutes boom 3:00 to 3:15. 4:40 and then all the sudden, this week you have 17 new fruit, 15 medical station, one or two of them turn into a client. There’s your nut for the next month or two and you keep and it’s just just keep being scrappy for as long as you can so a couple.

It’s a great point, there’s a couple things. I’d say the first thing is you can do one or two things you can if it sounds like, if Jesse is looking for more clients, I’m assuming you have time right. So if you have the time to do it, then do it if you’re in a place where you don’t have 15 minutes or you can’t take five hours out of your week and maybe that’s where you’re at I don’t know. I don’t know what your schedule looks like, but maybe you don’t have five hours to do that.

What you can do, then, is you can say, learn more about my services here. You send them to a page where you actually ask them to fill in information if they’re not interested, they won’t. They won’t take one second to fill out an intake form and that intake form can be. What is your biggest goal? How much are you willing to spend? You know what is your monthly investment range? What have you tried in the past that has do four or five questions that are pretty basic and if you can’t even take the time to fill that out, then I’m not going to waste, not even always 15 minutes with you.

I love your title. Your book, by the way, that’s great that’s a stanford project and I think you’re, a hundred percent right like you need to own your power. You know like don’t when I hear i’m going to go, get an MBA, i’m like oh you’re lost and then that’s my own opinion and i’m sorry. If I offend anyone here for that, but like I’m like, oh you don’t know what you want to do. That’s why I went to law.

I was like I’m going to law school like I want to be. I wanted to be the mayor of New York City and as a good seal you’re going to you go to law school. That’s why I would say last week I want to be the mayor of New York City and like didn’t. Well, I don’t let’s too many people you have to please with anyway, but I just man I just I really see, but but you go to Stanford and you say like this is my: this is my project for the year yeah, it’s the next book.

It’s the next documentary you you’re going to hire me to do this, for you and and also do your program and like, but you don’t need to destroy my insane anything. Do what you want by the distraction of the program for a year just make sure you’re doing it for the right reasons? Not because you need a break or you know, I’m saying yep, that’s cool, so if it feels good for you good, for I just don’t want you to lose momentum.

Yeah you’re, amazing, I mean we’re going to be searching for voice, saves us time. You know. Buy me more water and the water shows up in the your house to you we’re just going to be a car is going to. We see things through audio as a time saver I can. I can Joey, you can drive your kids to school and listen to your podcast. You can take a shower and listen to your podcast. You can cook or you know, smash grapes and listen to a podcast, but you can’t read a article.

That’s why podcasts are going to win every single piece of content that you produce from now on has to be like, be an early user of our app or be the first to know when our app is ready and you collect the name in the email and Then three months from now, six months from now, you already have a thousand or 2,000 or 3,000 or 5,000 people, and in the meantime, what you can do is for the next every week for the next six months.

You set you, keep the people warm, you can’t collect her name and her name of my name and all of a sudden like six months from now is the first time I hear from you like who’s Dan right so every week you should do something for them. Surprise them send them is going on around learn any language. Duolingo really also do duolingo. Not yet. Oh, it’s dueling, sorry out there getting a lot of buzz, so you can do that because I have waste and YouTube.

I have already some good. You have some yet that I could promote my app, but the only thing that’s stopping me from ever. You know. Is this somebody’s going to steal my idea? No, you don’t need the patent it I mean. You know it’s nothing to steal your idea. Here’s the thing! Here’s there’s two there’s two big problems: everyone is this, I’m so happy that you’re saying that cuz everyone is so scared of everyone’s stealing their idea.

There’s two things to think about number one. Your idea doesn’t mean anything right now, because so she could. I can steal your idea now: do I have 80 hours a week to dedicate to actually building it? No, so I can’t study it second thing: is this the reason and the only reason that people are going to download your app is because number one they want to learn about flamingo, music and guitar, but number two and much much much more important? Why not going to buy your book and not the other hundred books out there, because I, like you and I, like you and you’re, a good dude and I’ve known you for like a year now and you’re a good dude and I’m going to support you.

So if I Spade 399 on your app, even if she steals your idea, I’m still giving you three I’ll give her for you, 99 I’ll, give you three ninety-nine and I’ll use the one, that’s better. So the reason that I’m so I I believe so much in the personal brand is because the only way for someone to like you is to know you people come, we were in Guatemala. Two weeks ago I was given the conference there. I had a hundred people come up to me.

I’ve been I’ve spent five days in my entire life in Guatemala. I had 100 people come up to me and say your articles are really helping me. I’m here today to meet you and I’m like from where, like oh, I took a bus to up from two hours from here to me and I’m just like Wow. This is like that was one of the times where I was like this is real. This is like, why listen? Why do you go to concerts of people? We’re not? I can buy your music online.

Why did we go to your concert? Because I liked you and the only way I like because we you’re married and like I knew you from her but like what about the people who don’t know you know, people thought 8 billion people out there that need that. You know that’s why. I really think that all of your content should start to go out there and connect to a mailing list, and then you take the time over the next three to six months to let people get to know you here.

I miss my wife, it’s Kelly and we’re here today in Brooklyn. This is where we look down that we live in Brooklyn and for those who don’t know about Brooklyn Brooklyn awesome, you just start educating people about the Flamingo scene in Brooklyn, start interviewing people and then every week you give some and then, by the time your app Drops everyone’s going to be like yo, this guy has been giving me so much value for the last six months.

I’m going to buy it and share it like people have it wrong. People are like here’s, my app buy it, I’m like who are you here’s my product, buy it here’s my speech by it. Here’s my book buy it I’ll, buy 25 of your books. Now that I heard the story, but if I don’t hear the story and since we can only do this with twelve people once a month, that was the past that was 15 years ago now. We can do this with millions of people every second of the day because of social media.

So that’s what I would say start building out lists now offering the value letting you know you do a weekly live call with your community. What questions do you have? What can I answer for you? I do that all the time I do live calls all the time and literally it’s. What can I help you with and guess what I sell at the end of that live, call, nothing and guess what happens. People hit me up and hey, can you can you consult my company? Hey? Can you like pull marketing? I never sell anything.

It just comes to me same thing with the app you wouldn’t have to sell the app you’ll put it up, and six thousand people you’ve been communicating with for last six months will download it so guys. Thank you so much for for the questions. I hope this was helpful if I can be helpful to you in the future, please, how do I get I’ll give you their

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Google 7-Pack now a 3-Pack: Small Business Marketing Minute Episode 149

The small business marketing minute show the show that gives you the busy small business owner, simple, affordable and practical tips to grow your business and, of course, teaches you. The famous duct tape marketing system have some breaking news to report this week from the very key key and technical world of search engine, optimization, which I know is a topic that you all absolutely love being sarcastic.

Of course here. I know that the typical local small business owner does not want to think at all about search engine optimization, but unfortunately this is an area where what you don’t know can in fact hurt you – and this is the case with the news I have to report this Week last week, Google started rolling out a change that could potentially have some significant impact on some of you out there.

Most of you are probably familiar with the concept of when you, when you do a search for a local business. Some of the results that will come up on page one of the search results will be the map listings for the google maps, so you’ll see a list of businesses and you’ll have little icon next to them. That says, ABCD and E and so on and it well let some information about the business like their name and phone number, and if that business has any ratings, it will show their star rating there and the reviews and number of reviews and all that.

So in the world of SEO that we call these listings, that’s the seven pack, because there’s usually about five to seven businesses listed there well, starting last week that has changed. Google is now only going to list three businesses in that maps listing section. So what that means is that if your business was not in the top three of the listings that showed up in that seven pack, it won’t show up anymore now.

This doesn’t affect the rest of the organic listings for page one of the search results. So if the keyword that people were searching for is something that you show up for elsewhere on page one, that will still be there, but you just won’t be in the maps listing section unless you’re in that top three. So how do you get in the top? Three: well: it’s not really public information as part of Google’s super-secret algorithm, but some things that we know contribute to.

It are having lots of positive ratings and reviews on Google and having your Google+ page setup and claimed, and things like that. So definitely make sure you’re on top of those things now, along with the reduction of the maps listing from seven businesses to three businesses, there were a few other changes made as well. For one thing, the exact address of the business works removed from that first screen that you can see in the actual search results.

The phone numbers remove from that area, links to your Google+ page or remove from that area, and all this information is still available. But people have to actually click the listing, so one of those three businesses that’s listed in the Maps listening section actually have to click the listing in order to get all that additional information. It’s not entirely clear why Google is doing this in what direction they’re going here.

I’ve heard some people hypothesized that this might be a move towards making the maps listing a paid listing, in other words, where businesses might have to pay to show up in that maps. Listing section so maybe they’d be three businesses that are available for free and then additional businesses. If they’re not in that top three, maybe they have to pay to be there. That’s just a theory, I’m not sure if I agree with that theory or not, but it is a possibility.

https://m.youtube.com/watch?v=aJFlhLSgjt8

So this is just something to keep an eye on and see how it starts affecting businesses. But the bottom line is that things change very quickly in the world of search engine optimization and, like I said at the top of the podcast, it is a situation, unfortunately we’re what you don’t know can hurt you and foremost local business owners there. Never even going to know that they’re being hurt so last spring when google rolled out the change to the algorithm that caused web sites that aren’t mobile friendly to get bumped way down in the search results.

That’s another great example of something like this, where a business might all of a sudden just stop getting as many leads from their website and not really know why. This is another thing that could lead to that kind of situation. So if you don’t have someone in your business, that’s at least keeping their ear to the ground and paying attention to things that are developing in the world of search engine optimization.

You really should be outsourcing that to someone in some capacity just so that you at least know what’s going on and can have someone taking care of that area of your business, because it’s just so so important these days to especially for a local business to be Able to be found in local search results for people who are searching for your type of business. So that’s all I’ve got for this week’s episode be sure to subscribe to the podcast on iTunes.

So you get next episode as soon as it’s published, and I will see you next week. Are you looking for a step-by-step manual that teaches you how to create a lead generation system for your local business? If so, my new book entitled the small business owners guide to local lead generation might be the perfect resource for you. It teaches you about everything from direct mail and referral, marketing to website design and search engine optimization and much more, and it’s been endorsed by numerous top small business experts, including BNI founder dr.

Ivan meissner in freshbooks. Ceo mike mcdermott pick up your copy today at local lead gen book

 

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The Secret to Small Business Marketing Success

If you own or manage a small business I’d like you to ask yourself following five questions. First, do you have trouble differentiating your business from your competition? Do you ever find yourself competing based on price alone, because of that fact second, do you ever feel like you’re moving from one marketing tactic to the next, without any strategy tying them together? Do you find it difficult to track the return on investment from the money you spend on marketing and advertising? Do you have trouble generating enough leads for your business or converting the leads you get into customers? Finally, when you examine all of the elements of your business’s online marketing, such as your website, social media presence, search engine, optimization email, marketing and online advertising, do you find that some of those elements are lacking or even non-existent? If you answered yes to any of these questions, your company might benefit from the unique marketing method I teach to small business owners.

https://m.youtube.com/watch?v=MCkJ4bx4kc8

The method is called duct tape, marketing because just like duct tape, it’s simple, affordable and most of all practical. This method has been used by thousands of small businesses all over the world, including my own, to great effect. In fact, it was so effective at growing my business that I decided to join the network of authorized duct tape, marketing consultant, so I could teach it to other business owners.

So what is the duct tape? Marketing method? It’s basically a seven step process for your business. That starts with the development of a marketing strategy then takes a systematic approach to developing a set of tactics that serve that strategy. The process addresses every element required in a well-run marketing system, including lead generation, lead conversion. In all the online marketing elements I mentioned previously, once a business completes, the seven step process will know exactly what their ideal customer looks like and where to find them.

They’ll know what their customers value about them that makes them different from the competition will know what marketing tactics to use to get the best return on investment and they’ll even have a marketing calendar so that they’ll know what tasks need to be done on a daily Weekly and monthly basis to run their new marketing system now, if this approach to marketing sounds like something that might benefit your business, here’s what I want you to do: first download and read our to ebooks about the seven steps to small business marketing success and creating A total online presence for your business then come back to our website and complete a signature brand audit, which is basically a questionnaire that allows us to evaluate your marketing as it stands right now, once you do that I’ll schedule, a free, 30 minute session with you To help you think, through how you can apply some of the duct tape marketing principles to your business.

This is not a sales presentation, there’s no obligation on your part whatsoever, and I guarantee that you’ll walk away with at least three ideas. You can take action on immediately to improve your marketing. Don’t miss this opportunity to get some valuable feedback about your marketing. Take action right now by downloading those ebooks and completing your signature brand audit or, if you’d like to keep learning stay tuned for the next article.

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HOW TO BECOME A TECH INFLUENCER

My man Flossie caught a big time in the text faced with reviewing products yo. What’s up, everybody should boy floss back again with another article and today we’re going to do a quick unboxing of the iPad pro the beach studio. 3, the Samsung Galaxy S 10. You know if you want to get in the tech space. This is a guy. You have to go through Flossie.

Do me a favor for anybody thinking about getting into this space? What is the best advice you ever got. The best advice that I have a guy would be take your time. I have patience because nothing’s going to happen overnight. So if you want to make this your career, your job, it’s I hustle just get into it, but take your time and do it right if anybody’s trying to get into this space, what platform would you recommend form, I would say, definitely start off on YouTube: build Up your following, because youtubers were you going to make the money, but you need to Instagram and Twitter and Facebook and all that, keep that on the side start off with YouTube, if anybody’s trying to get action, what can they find? You can hit me up on Instagram Flossie underscore Carter, but take it right to YouTube Flossie card.

I love all day baby. Do me a favor make every move, a Power Move and I’ll catch y’all all on the next article, all love! What’s up guys thanks for sticking with me to the end of the article truly appreciate you if you like anything, you heard here today go ahead and hit that subscribe button, and if you know anybody that can benefit from this message feel free to share peace and Love

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5 ways to create a visually STRONG artist brand (part 4 of image series)

So starting off strong visual images are all about sticking out getting as much as attention as possible. In your environment, and you have to understand your environment to truly be able to do that I’ll go over that later, though, Calle West number one is being out of place when Kanye West first started hip hop was heavily a street where look right being educated.

As far as the look the preppy look College, look that Kanye West was known for the time was nowhere in sight. Kanye West was the first one. He popularized that and had the backpack. He created the backpack rapper, even the content. He was talking about that made him seem out of place. He was this different guy and then we look at him not that it was their choice to be born white, but the fact they were born white and they’re rappers, particularly in their side of rap, and brought them a lot of attention just because they were the Only white people at their time on that level, so it just made people look at it right in wonder.

Okay, who is that they easily were branded as that white person that you have two against the grain in the Western civilization, particularly with entertainers. You have women that are wearing less clothes, typically Janelle Moll day. She went the opposite direction by not only dressing down in sense of covering her body, but also having on a pence which is a little bit more of a masculine energy.

Typically, as far as what we associate a pen, so we associated with basis and power and all that kind of stuff, so brought her more attention when she did that in the first place. But then she combined it with what Jenna does also is, which is being out of time being at a time in the sense of using an old energy and oh look and also feeling your music often times which separates you from the current day.

People and they modernize it obviously, but they also really really strongly draw from and push the image of being old school like old, old school, not 90s, but you know back in the day. Y’All know talk about anyway, play up your character, so all these people have characters innocence and they play those up. But these people play into the extreme Lady Gaga Lady Gaga, particularly that one year when she was doing things like this meat, outfit and Eminem like you down here in the right like this woman is crazy.

She was really really really going to the extreme and getting maximum attention. If you remember that year, she like you, cannot turn on TV and not to hear about her or anything at least music related and then Nicki Minaj when she first came out well after a while, she came out, but she got to a certain point where she Was like, I want to get maximum attention and I want to be in the pop world and have so many people, not my name.

She started wearing these colorful outfits all this stuff, and just these bizarre things similar to Lady Gaga just to get attention and then Katy Perry did a very much so similar thing, except she did the characters and outfits kind of like Lady Gaga did, but then she Also did the colorful things with the blue wig as a theme during her California, love album and all that kind of stuff like she did very much so a similar thing, I’m sure you can recognize the similarities.

Little yachty. I did a article talking all about how he did this I’ll go check it out. You haven’t seen it, but he I go a lot deeper and number five is props right. Using props, Rory’s hat right here is a prop the way you know this is because he one has it on consistently and then he has it on. Even when he’s wearing this Jersey, this Jersey, is it necessarily a look that goes with that kind of hat typically, but he is so aware that this is his brand.

This is what make him makes him stick out, that he keeps it on no matter where he is because that creates his silhouette literally and he put a silhouette around him, but he doesn’t wear it as much this time. You would recognize Rory silhouette by itself. Regular hats, like the one kid cudi hairs on the bottom left, quit necessarily make you stick out, but the fact that this hat is something that people typically don’t typically don’t wear, at least on his side of music.

In the same way, the Hat the future wears is branded him as a strong visual. Those kind of things help out, and then you have a mean a with the bananas. I mean obviously they’re super random, but the fact that he hasn’t consistently I’m the strong visual brand. You see a banana and you’ll think of a meaning, particularly anything music related. He saw a new album cover and it had nothing but a banana now.

You would first thing you would think would be a meaning, at least if you do know him other than that is being consistent right, because all those things and everything that everybody did was all about being consistent. Only once you do it multiple times. The people start to really relate it to you. They see you do it one time and it’s just like how they’re doing some fun thing or how they’re trying to get attention, or it’s a little bizarre, that’s weird, but once you do it multiple times, people really brand it and stick to you.

I don’t learn rules to abide by them. I learned them to know when I’m breaking them, so this alludes to that sticking out thing. I said at the very beginning: you have to understand the rules of your environment to truly be able to take advantage of the rules and then break the rules to your advantage. So you get maximum attention. You have to really understand what people other people are doing to really stick out.

If you want to use a strong visual branch, so study the game and study what you see around you and that’ll help you get it done other than that. You know what to do subscribe have a great one.

My favorite musician as of right now.

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Seven Steps to Marketing Success 7: Total Online Presence

You know five or six years ago. It used to be enough just to have a website for your business, and you could treat it almost like an online brochure where you, just you know, put up your five pages about your location and your about Us page and a quick just description of your your Products and and sort of just left it at that that just doesn’t work anymore.

You need to have a living breathing online presence, not just on your website, but on your social media profiles on your blog, your podcast, your review sites, your ratings and review sites, and you want all these to be interacting with your website and with each other, and So that no matter where people go online to look for you you’re, going to show up if your head hasn’t started to explode at some point during this presentation.

This is usually when it happens, and I’m going to warn you. This can be very overwhelming, but the key is just to take it one step at a time and instead of throwing up your hands and I and giving up just to pick one or two things to get started and to take action on them. When I work with people and work with businesses to develop their total online presence, I actually use a year-long action plan to take them from Ground Zero.

All the way through having a complete marketing strategy or online marketing strategy for their business. So I’ll go ahead and share you share with you what that plan looks like, so you can start to use it on your own. The first thing you want to do is set up a what we call a lessening station. In other words, you want to follow other people’s blogs. You want to follow other people’s podcasts or listen to other people’s podcasts start following people on Twitter, and these can be your competitors or customers.

Experts in your industry or all of the above. You also want to start to do some basic keyword, research, in other words, looking into what terms people use when they search for your type of business online and when you get started. That’s really. All you want to do is just set up that listening station and read and observe for a a month or two just see what everybody else is doing. What they’re saying what they’re writing about what their podcasting about step two is to set up your content platform or, what’s also known as a website.

This is going to be the hub of your online presence and what all your the various folks come out of, and the spokes being your social media profiles and the ratings and reviews sites and and all of that, if you’re, not using the wordpress content management system. Right now to manage your website, I would highly recommend taking a good long look at moving your website to WordPress and if you haven’t set up your website yet you’re just getting started with that.

That process I’d highly recommend using WordPress to do that, actually teach it entire a seminar just on WordPress. So it’s it’s not a subject that I can cover really well here, but I will say that it started out as a blogging platform, but it is growing into much much more than that. It is now a very versatile and easy-to-use system for managing a small business website. It’s also a free by the way, at least through the the software is all you have to pay for is the web hosting so take take a good long look at using WordPress for your website.

Once we’ve got your website set up. You want to continue your keyword, research and begin to integrate those keywords into your website, and this process is what we call search engine optimization. It’s also a billion-dollar industry and a subject for a workshop in and of itself, but suffice it to say that there are ways when you set up your website and produce your content, that you can do it in a way that makes your website show up in Search results when, when people are searching for terms related to your industry and that’s something that you need to be doing, the next step in the total online presence action plan is to start doing some email marketing.

This is by far the most cost-effective way for a small business to communicate with with customers and one of the most cost effective marketing tactics that a small business can use. You can literally for twenty to thirty dollars a month, send thousand root, or even tens of thousands of emails to your customers or to prospective customers. You want to make sure you’re doing this legally. There is there’s laws like that: govern email, marketing that fall into that.

The can-spam act, one of the best ways to make sure that you are complying with the law, is to use an email service provider like aweber, constant contact, MailChimp or long list of other quality email service providers. These systems will also allow you to see who’s opening. Your emails, what links they clicked on in your emails at a long list of other analytics that you can use to to tweak and improve your marketing.

These systems also allow you to set up a series of autoresponders so that when someone is added to a particular email list, they automatically get a series of emails based out over time that you only have to write once and then just get sent automatically. So it’s a great time-saving tool after you’ve gotten your email marketing started and only after you’ve gotten your email marketing started. You want to begin to use your social media platforms.

Places like facebook, twitter, linkedin and google+ are where you need to get started. These are the sort of the big four and I would also add YouTube to that. As you might be aware, YouTube is actually owned by google. It is currently the second largest search engine on the internet, so there’s more people searching for things using YouTube, then with search engines like yahoo and being combined, so it’s definitely a place where you want to be showing up once you have your profile set up on These sites and have begun to build your list of followers you want to move on to online advertising and integrate that into your action plan.

Online advertising is by far the most trackable form of advertising that a small business or any type of business can use. You can actually see things like which adds people looked at which ads they, they clicked on. Imagine for a second going to your local newspaper and asking it if you could put an ad in the paper, but only actually pay for it. When somebody read to add the newspaper would laugh in your face, this is this is impossible right, well, online advertising actually does that with pay-per-click advertising.

You don’t pay one penny. Unless somebody actually clicks on the ad and gets to your website, you can define a budget that you want to use. Every month. You can target the ads to certain geographic areas. When we get into facebook advertising, it gets even more detailed and the types of demographics. You can target with your pay-per-click ads for your paper impression ads. In fact, I’ve even heard of people writing ads for facebook that we’re so targeting that only their family members could see them.

So it’s really got some great potential for some very highly targeted and trackable advertising once you’ve tested online advertising and integrated that into your action plan. The last piece of the puzzle is mobile. Marketing. You can do things like develop a mobile app for your business that people can put on their cell phones in some industries that might be more practical than others. But if you get a little creative, I think there’s some great potential there for ways that you can use a mobile app in your business.

We can also think about mobile marketing in terms of SMS messaging or text messaging. This is a great marketing tool for businesses like restaurants or other other businesses that get their customers back in the door on a regular basis. You can use it to send out alerts. Customer service alerts about sales that are going on, or deadlines that are coming up or specials that your customers might want to know about, and people can actually sign up for these alerts if they want to get them and unlike emails, which currently for a good email Campaign well written email campaign, open rates are going to be somewhere in the neighborhood of twenty five to forty percent.

Typically, however, with text messaging rates, the open rates for those are upwards of ninety five percent. So when you stand out a text message, you can almost guarantee that it’s going to get read so this is this: is the online present action plan and again it’s a year-long process, so don’t let it get overwhelming. Take it one step at a time pick out. One or two pieces that you’re most comfortable with and start there and then just make it a regular part of your routine that you continue to work on.

There are a lot of tools out there that you can use to make this easier and I can list dozens of them, but just to to help you get started, I’m going to list a couple here that I think you should take a look at first. One is a tool called LastPass com. A lot of these other tools from about to mention require you to set up an account and have a username and password. What LastPass does is automatically generate a password for you and every time you go back to that site.

Automatically logs you in so you don’t have to remember all these different passwords and each password is completely unique and very secure. The tool called feedly.Com is something you should use to help you set up your listening station. This is a place. You can our service. You can use to subscribe to other people’s blogs and then go to this one website and read all the blogs in one place and scan through the headlines.

https://m.youtube.com/watch?v=6MyEy9tVBx4

So you can see what content you might want to look at some more or share with your followers again. WordPress, an excellent tool for setting up your website and managing your content. If you’re not using it right now, go ahead and investigate what that might be able to do for you over 23,000 plugins available for WordPress to add functionality to a basic WordPress site, and most of them are free. Adwords is a tool used by out online advertisers from google for managing pay-per-click advertising campaigns, but it also has a great a keyword, research tool in there that you can use to help you with your keyword, research and setting up an account with AdWords is free.

You don’t actually have to pay for advertising or pay for access to that. So that’s probably something you should put in your toolbox. Another great tool for your listening station is mentioned net. This is a service that sends you an alert every time your brand is mentioned online or other terms from your industry that that you specify so you can set up alerts for your competitors for your brand for industry keywords and every time somebody mentioned sees it on A social media site, or in a blog or anywhere online you’re, going to get an alert, so you can keep track of who’s talking about your company and what they’re saying both good and bad.

So you can go out and respond to that. A tool called outs by food calm is one that I like to help research your competitors. You can actually go in and see what keywords your competitors are using on their website. That is getting them traffic. You can see if they’re doing any online advertising or not and what keywords are targeting for that advertising. If they are so it’s a great way of doing a little spying on the competition, then last but not least, a tool called marketing greater calm as a free tool that allows you to plug in your website or your competitors websites and get a grade that actually Tells you how you’re doing right now with your online marketing it.

You can do this as many times as you want. It’s completely free and it’s going to give you some specific action steps that they recommend you take to improve your website, so a very great free tool for you to help. Give you some ideas to get started and, like I said I could go on for quite some time: you’re just listing different tools to help you with your online action plan. But I would start with those that I mentioned there again pick one or two things that you’re going to start with and just keep coming back and building on this over time.

You

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Got Products To Sell On Amazon But No Business? How Business Development Coaches Can Help

This Airbnb, it’s beautiful, super excited about it. We got a ton of to do today, they’re going heavy on filming making that content for y’all, because it’s important to us this cars pretty dope, I would buy it to maserati ghibli. I would definitely not buy it. I think it’s definitely overpriced it’s. It’s got just crazy pick up like crazy pick up, but the inside it’s like, like a low-end dodge model like a Dodge Dart like the like the window mechanism.

Just like it’s definitely it doesn’t feel like an $ 80,000 car. I would not purchase this car for myself, but right for a few days absolutely so Sebastian went for a run to the beach. It’s about thirty five blocks I slept in. I had some crazy dreams. Last night yo Terry right, I just don’t know what I’m talking like it. I don’t listen. I I have a. I can lucid dream so, for anybody does know featuring lips, lucid dreams where you can actually you’d actually control your dreams so, like I can be in the middle of a good dream.

Wake up, I’m 200 feet, get a dream. Go back to sleep finish that dream! It’s pretty cool, but I also have the ability to finish terrible dreams as well, which is an asshole, but I usually choose not to finish them by staying up, but last night I had some terrible dreams. That’s like it’s! Alright, you know dreams make me really think about life and like where what I was thinking about before I went to sleep where my head’s at because I have a firm belief that I can.

I have some control over my dreams. Well, yeah. The meetup is tonight crazy, crazy excited about the meetup we’re all going to at least it’s tons of people show um. I kind of feel that doesn’t people show up just by the overwhelming response that we’ve had so that’s exciting. We love to be with you. I’ve been hanging out with you. It’s really why we do this stuff. That’s why we’re out here so the meetups, probably around 6 7 p.

M. Tonight Pacific Standard Time or go to just hang out talk business. I’m talking Amazon growth. What we teach is how to build a viable Amazon business, because anybody can sell on Amazon. I’m talking anybody, you can go to your local book sale purchase some books start selling those on Amazon. You go to your local of discounted store, Marshalls TJ man thanks Ross, buy some stuff to sell on Amazon or Ebay I’m.

So anybody can do that right but like what we teach is how to build a viable business around selling on Amazon. So you can get to a point where you have dozens of employees. A large warehouse and like selling on Amazon goes from a side hustle to a full-time muscle. That is the name of the game for us: how to teach you to build a successful business around selling on Amazon. Now, if Amazon is just something you want to do as a side hustle that absolutely we we teach that as well, but our specialty is building Amazon businesses.

We analyze profits right, we’re warehouse, optimization the whole nine. It’s so in-depth! It’s it’s so exciting! I love it! You know sometimes I get overwhelmed when we take on a bunch of new clients, because it’s very time consuming a lot of time with these clients you know, but then, like after our one, I’m just so amped up. It’s like anything in my life like even going to the gym or starting a new blog.

The first couple minutes. First, 10-15 minutes: oh man, another one of these or another day at the gym, and then you know after I’m into it, I’m ready to rock ready to roll. I’m just feeling it to see myself living out here. My brother used to live in San Diego. So I spent a lot of time in California love it out here. It’s beautiful just the whole feeling damn bro, you went to the triathlon run over here check this one out the money.

Another amazing business trip in the RAF’s thousands of dollars spent on travel those dozens of relationships. Just amazing meetup was good, sober consultations right really good, really good, and here we are at the LAX airport about to miss our flight. That’s how much I love you willing to this looks like for you now. If that’s not love that I don’t know it is good. Annie. You

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!

 

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Online Marketing

Nipsey Hussle’s 12 Tips To Build An INDEPENDENT Music Empire

So if you don’t know who Mickey Hustle is he’s that guy, that might, you might have heard of when he sold that hundred dollar mixtape and jay-z bought like a thousand copies of mixtape, but he also sold other copies of it.

So that’s just a real short snippet and how can somebody that’s not really super known, sell, hundred-dollar, copies of your victims, we’ll get into it and how he does it. Here’s his tips. Like I talked about, I was in the streets. I had money. I had spots and I sold all my jewelry sold my course and bought studio equipment and devoted myself to it, and I made a lot of music majority of stuff that was on bullets thing.

I don’t know he’s wanted to. I made before my deal number one commit he got rid of all his chains and sold all his stuff like he said just because he knew he was going in a new direction. He didn’t want to be on the streets. No more he’s committed to this music number one commit number two collaborate, so Kendrick, yg Don Kennedy Nancy else themselves. Those guys all collaborated a lot in the beginning of the careers particular with each other, because they were in the same areas, and you could take advantage of this too, because it allows you to build a fanbase, especially if you’re in the city.

So you can get the most out of the area that you’re in I got a few mentor that has put me on books and literature and all that big blob. France is one of them and so on. You know he told me about this book called contagious, contagious, oh yeah, so I got to the second chapter that you were just talking. My heart is this: restaurant owner in Philly started selling Philly cheesesteak $ 400 at his restaurant, and it just was like it set off all type of conversation.

Ever I was talking about extent on type of influential people came to him and just want to check out why $ 100, like Oh Burke, ain’t going bought one David Letterman bought one, you got lost type of expulsion, publicity could be anything became like a staple and Everybody start coming through supporting behind all the cheesesteak, so I put the book down and I was like anybody got without nobody did that with music you.

So this is how you came up with this hundred-dollar mixtape/album idea. Studying he also mentioned having that mentor, I suggest everybody give mentors helpful in career building an empire whatever you want to do. But study study study he’s looking for other information, a lot of people in the hip-hop game. Don’t study, he’s reading books and he’s actually using the information yeah. Sometimes I won’t even go back and get it though.

If his Waggoner know you like, I know, listen to it, why pay for higher you? So I’m like you know, I just want to test out what get offering it free. We do experiment right once again, like I said. Not only is he studying, but he experimented and tested those ideas out right. He not cuz, I’m, not only did he have a hundred dollar copy that came with merchan a free concert pass and things like that, but he offered it 999 copy.

That was just a streaming copy and he also had a free copy. He said you want to see what it did and that he paid attention, which is also going right into this right here. When I came back from our own world on Team C, I was like you know. I know what I fuckin with I’m like. I know what it is. It took me. Five six make sense to really catch it without, like I’m, no well, I know I know what it is that connected to so crashing.

All is with me trying to just saturate the thing with a project with the ability type of wraps any type of movie that they’ve connected to before. I think so. This is that experimenting and paying attention. He has six mixtapes. Obviously, you experimenting your own music, but then he paid attention to say: okay throughout this entire process of all these mixtapes, I’m starting to realize exactly what they fuck.

What about me? Because once you do that, then you have all the power you pay attention to the people. Now you can give the people what they want. I think is your job to distinguish us. So Brandon is about your difference. You’re right about it’s so much of differences. It ain’t about you know, what’s the same, you know exactly right, just like that process, so once he paid attention saw what they connect with now.

He knows what his differences are. He knows what other people like about him and he can give them more of that. So then they can give themselves more of them, and now he has these. This fan base. That’s growing, that’s tip number five from nipsey, but everybody right for you. Yet I know my philosophy on my business model. I need to be involved as a partner. I need to be an owner, I heard, and I know that we ain’t going to have combos.

If you don’t start like that and then step number six, it gets real heavy OOP seven when it comes to that ownership. That’s give something I don’t know, but when it comes to nipsey, he’s super strong on the ownership and we’ll see a little bit more on this litt later. I see nothing right right, but I’m at the table at every dissociation, I’m in control of everything to do with my brand. To me: that’s the power, that’s where the you know the side conversations aren’t in the new opportunity right.

So not only this being an owner mean you own, something because there’s been this additional benefit when it comes to the power. That, therefore, is you so when you want to think about ownership, if you don’t own you’re, not you don’t have the power for decision-making, you don’t have the power for the decision-making you’re not going to be in decision-making meetings in those meetings. That’s on the bigwigs! That’s when the people who really make those moves are meeting right.

So if you can’t be in that meeting, you’re not going to build relationships for the people who really make stuff happen. Yes, nice to deal with some kind of distributor or just your manager or a in our. But if you can’t have that meeting with the guy who runs, let’s just say Disney or some kind of huge company that might even just want to license up all your stuff and give you all these additional opportunities, then you’re missing out on opportunities, which is what Most artists do I’m not trading ownership of the only asset I have, which is my intellectual property.

That’s his music, it’s pretty much true for every artist. All they got is their music, don’t give it up not go anywhere else. Why you feel like man, you know what I need to. I need to put my own compound. May I just believe ownership yeah. You know I mean I believe in you know: um, invest in yourself when you make money, you know you can easily go a lot of places, but I just feel like you know, your foundation should be strong.

He’s super consistent with this, so he made his own compound his own, a recording studio like for recording studios worth in one studios. I hear like four session rooms, but when you do something like this, you have to invest in yourself when you own, then you want to invest, then own, more, invest own, more continue this cycle and this how you slowly but surely build an empire, and next thing You know you buy out the building, you are helping and put other people on.

That would really really having an empire is like data, so I know he’s really super into daddy. He had one conversation when he was talking about him using Ryan Leslie super phone app right, and this really really treks fan data is one thing you need to really collect fan data generally speaking, but this goes to the extent of it. You come up to Nick C and say you’re his number one fan. He could look at his phone in about 10 seconds figure out exactly if you are his number one fan or not, he could just see his data and say hey well.

Actually such-and-such in Tokyo is my number one fan your number 76, because it’s basing on how much you support him. How many shows you going to how much how many album you bought, and he has all that data at the tip of his fingers. This kind of stuff is great because, let’s just say, you had a thousand fans, if you had a thousand fans like a thousand like super super fanatical fans that bought every single thing you put out, even if he has a hundred thousand people like a, but only A thousand people buy everything he knows if he puts out something for $ 120, at least those thousand people are going to buy it.

I’m going to make a hundred twenty thousand dollars off those people at the very least no beginning change like we in control to extent you know. Without the internet we got um a global village that we could deliver content to in our saying and it’s in his worldwide, you could told you to say: you’re marching. You could build businesses. So if you’re not stuck on, you know being a fine jumping and being some type of socialite, you could look at the guy for what it is, and you know saying – and you know build something.

I rock slowly tip number 10 – ignore the bullshit. A lot of artists do not do this they’re huge on the fame, junkie, socialite lifestyle, and what happens is I was going to happen to a lot of them? Is what happened to people past generations, where the oh geez had these great stories of what was and who he used to hang with, but they’re, not on top anymore they’re right there for you, because they didn’t keep making the moves and they didn’t make the right Moves which was focusing on the money in addition to the art, as opposed to just saying, hey, I want to be seen that’s what a lot of people do ignore that same stuff.

If you’re telling me that all y’all gauging it sound scanning billboard, we don’t need y’all y’all, getting an eviction notice. What did she say my this is hey. I don’t care if I’m in your main media outlets, I don’t care if I’m on your radio stations. None of this stuff, in which he’s on another net, he’s only had like one radio, I’m song for real for real, and he doesn’t need that because he can get to his fans, which means he can get to his money.

If he gets his money he can build and then create more music and then get back to his fans and get more money. If you got your fantasy got your money, you don’t need anybody else. All that other stuff is an illusion. I swear how much you get paid are the writers. I wrote that I paid him type of salary to my employees at my business that got felonies and I can’t get jobs, no disrespect so who’s. The underachiever I own, my company own the asset of this whole industry, which is yo-yo masters yo, your intellectual property.

You know, send your publishing, so you know you your metrics and what you gauge in as achievement is actually like a peon or underboss we’re looking at it, because you know like I’m not in it for the fame. Everybody want to be seen and held at the highest regard. Obviously, but you know you can’t cash that out and can take that to the bank, where you can in other ways, but you know, what’s the asset, what do the labels do it, for they do it for the ownership they do it for the for the catalogue For the mailbox money, and so you know, I think if you up one, what’s what’s going on you’ll you’ll respect that you wouldn’t say do underachieving for that yeah.

For you see, I play longer clips with nipsey’s in the other articles because stuff he said, is so real, don’t think like a peon. What he’s referring to is a complexion magazine writer, saying hey this guy’s underachieving? They lit radium one of their top ten underachieving rappers and he’s like no. You measuring people offer this little media buzz and this you know this little Fame over here, but nah man I I can.

I could pay you if I wanted to. I could hire ten of you if I wanted to, because I’m over here, winning with what matters tainted action to the mailbox money. What he was saying with that part is record labels. They finish the mailbox money, which is that money when I wake up is in a new check, is in my mailbox and that just keeps happening he is happening, but most artists. They don’t focus on that.

That’s why we have all these past stories of artists being ripped off he’s saying now. He has both of those things. He has the art and he has the money and he’s going to stay, focusing on that. He doesn’t need to get complex to give him. My a okay, you know it’s just like a metaphor for being a long horn. You don’t judge it by one leg of the race cause. If you judge me by my first leg, you’d have been like you know.

If the biggest dude on the web, then, if you’re, judging by the second leg, you might be like nip didn’t drop out, I’m a disappointment. But if you judge you bought a third leg, you won’t be like nipple, independent moment, yeah way back and look at it. As a marathon buddy dude came from, you know, single house, family, a gangbanging environment, you know, saying, didn’t graduate high school and been through the bullshit.

So what you say here is hey. This is everything if you put him in a nutshell: it’s a marathon. It’s a long game because building an empire is a long name: xjz, eggs, P, Diddy, P, Diddy literally start running marathons because he’s obsessed with the idea of a marathon because he knows he’s playing a long game right, it’s a marathon, so it doesn’t matter about the Ups and downs they they will affect you in the time being, but really, if you know, you’re playing a long game that helps you not get caught up in some of that BS when I said ignore to be this right, keep that in mind that’s number 12 And now we’re going to go out with a quote from Nick C on a mission, your worst enemy is idle time.

That just means hey, don’t waste. Your time on is BS point blank subscribe. If it was helpful, I want to go out with a quick article. I’m just of nimshi talkin about some other stuff because I still think it’s so dope is unhelpful.

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow