If you don’t now, just go to your Facebook, personal account and click on that sit in button, and you click on manage the ad, and it will direct you to this page right here.
So, first of all, if you want to switch between the ad manager and the power editor, you click on this three lines right here and you can switch between them now. The difference between the ad manager in the power editor is not a really a big deal. Unless, if you are interested in the data, the data analysis and well, I paused the article – and I forgot where I left off, so I’m just going to recap for quick.
As I said before, guys you can switch between the accounts from here and then Facebook. I believe that gives you the ability to have two different accounts. Two different business manager accounts that you can switch between from here or from here. You can switch between them. Now I have two different totally different niches and two different websites, and I don’t want to mix up between the between the pixels.
Now, if you, if you have like one one account you can, you can manage you, can you can advertise any any Facebook page, any Instagram accounts, and, and this in this account I have two competing running one. They are basically the same. Are the same lead generation ad, but the only one difference is that I’m split testing between Facebook and Instagram and see which one is the best: that’s why they have this one for Instagram, lead generation in this one for Facebook and that’s it for the power editor Different accounts now how to really use all this commands right here.
First of all, if you want to change or edit anything, you go and select the campaign that you are willing to work on, and you want to select it from here. Just check that and then you can quick edit from here if you want to turn it off, just like that, you click here and you will turn it off. You want to change the name or find find in droid please now, if you want to change anything inside the inside of the ad, like the description or the photo or the interest or anything like that, you have first to go to the abscess.
I mean you can’t change anything right here if you click a unit first to select that and you go here, you have two ways: either you click on this pin right here to edit or click here or click here, three weeks. So now I’m going to click on this one as I used to do and if this one will open up – and this is just the performance review of what the ad is doing right now. But if you want to edit, you click on the pin.
All the time and as I told you guys in the campaign II, there is no much things to to change. Unless, if you want to change, then it can name of the campaign, any wants to add some rules, and this is really the chance to talk about the rules. If you want to create a rule, just click on that and you select. What will a rule you want, for example, a lifetime spent? You want to maybe limit the budget, the total budget – I’m talking about here to $ 500, if you, if you select that $ 500 and you click on create once the the threshold of $ 500 is rich, the account is going to be turned off automatically.
So you don’t have to you: don’t have the action that we selected turn off the campaign. You can change all the time. We can change this to adjust budgets or anything like that. You want, but the most used is turn off in a threshold of 500. I’m not sitting there up just showing you guys how it works. Now we want to change we’re going to do the same thing enter the asset. If you want to change the the audience the interest they can, I will show you guys, but you still have to select if you have more than one campaign, if you select, this can be, as you can see guys here, it will show up only that campaign In this other tabs right here, but if I didn’t select anything this select this one, if I go to the asset now, I’m going to see both of them alright.
So if you want to see only one, the one interested in you – click on that cilix and you will see only one right here, so that this is the Instagram one. It says here copy. I, if I want to change that, I will change it, but it’s just a waste of time. I know what is this about so now. If I want to do the same thing, you have to select that, and I will edit for it is from here, as I told you guys it, it is from here or edit from here.
I used to do this all the time, so I’m going to go ahead and select that and you go always to edit the thing – and here you will see here. You will see the acid name and the page that you selected in the budget and everything that you are working on. So my budget is ten days ten dollars a day and one one thing that I don’t understand here is: I will show you guys in the other ad, if you select move I’ll only it going to give you Facebook or Instagram.
I checked Instagram because this this is basically an Instagram ads that I have right here. But surprisingly, if I go to to my Facebook ad that I run and dis select that one and go to the campaign again and edit from here, I have to select and go here and go to edit. So surprisingly, what you’re going to see guys there? So always, this is my interest. This is my audience and stuff like that. I don’t have any problem to share this so, but if you go to here, you’re going to see that it has the feed here right, it’s only the feed, ok – and I dis – elect the instance article, and what is this basically is this right here.
It is showing up in the mobile phones, but I select only the feeds, but if I go to the asset or the ad now and felix always this one and open it up here and I go to edit I’ll show you guys that the the Facebook automatically Is displaying to its applauding now it’s displaying to automatically, and I think that this is a bug in their system, so this one I even selected – I don’t know where it is coming from and I don’t know how to get rid of it.
Maybe because I don’t know – or maybe it’s a bug in their system now, this is the newsfeed of you guys know what this one is. I don’t know what is it about, so they showed you guys before it’s not showing there. Now, that’s it’s 40. How to selecting stuff like that now, if he wants to I’ll, go, go back to the cover, if you want to dis, select just click remove here the X X and it will deselect all the selected or the chicks boxes.
Now, if you want to do, if you want to duplicate a campaign, just select the campaign that you want and click on duplicate in each Jenna create it just like that campaign right here and it’s going to create and that’s it and it’s going to great and Add endure that campaign that you duplicated and the same thing you can duplicate from here or you can duplicate from here always now. This quick edit is used mostly to turn off a little.
The guys turn off quickly. If you want to turn off the selected 1:06. All and turn off – oh that’s one! Now, if you want to delete this is clear if you guys want to put a rule this, you can put it here. As I showed you before, there is two ways: either you going to select this one and edit and create a rule from here or you can create a rule directly from here. Now, let’s go to the data, as you can see guys here, the power editor is given more way more data than the ad manager, and it gives you all the data to reach the CTR and the CPL, as I I have here, is Cpl and also a Cost per click or conversion, because this is the lead generation, the all clicks, the CTR click-through rate, the impression or the cost per impression, 4000 impression and the cost per click in the amount spent so far and the objective is lead generation, and this is auction.
The difference between auction or limited limited amounts in the auction automatically Facebook calculates the amounts, but if you want to put a certain specific amounts per lead – and this is something that I want – I don’t want to miss round with because I tried it before and it Didn’t work for me so basically you’re going to sit. For example, one dollar per lead and facebook is going to optimize that and bring you people per one dollar, but I prefer to pay to make it automatic and now that’s it for the power editor.
If I go to the ad manager, it’s just the same thing, but less data, the data that is here it’s list and it’s loading right now, just waiting for it and that’s it so guys the difference. As I told you get the data and you can always add as much as you want here, so it’s going to be the same thing, but this account overview is giving you a general overview of what’s going on in your account now to give you the reach.
The amount spent so far and impression – and if you go below right here, it’s going to give you the overview of the edging gender if you select that per the amount spent. So how many people were each in how much which stands the same thing here? How many people were rich in the amount spent, but and during the day time here you you, you will see the countries if you are using multiple countries or the country’s.
If you go to the reason why she is going to give you, depending on what you select here, I’m going to keep it the amount spins and it’s loading all the time and it’s going to give you the amount spent on a different country. The darker blue is the country in the excuse me, the states that spend a lot of money and the less dark is the states where the impression or the lead, the click or the lead generation is less expensive.
This gives you an idea about how to manage this state. If you want to exclude some states or something like that, and I think that’s it guys, it’s just a broad walk round of the ad manager in the Fed power editor in the Facebook advertising tool. And if you liked this article and you think it’s really very knowledgeable and just subscribe and click like and so that other people or people will profit from this, and really people want to learn, you don’t have to like pay money or anything like that.
To learn. For Facebook ads, I learned there this thing by myself, just by practice and stuff like that, so guys, that’s it! For this article, see you next time! Thank you so much you
Looking for a company that will have your back? Check out the video below:
Just some housekeeping, I just want to kind of get this out of the way, as you guys can see here on my screen. I am wrapping up. I’m working on a Facebook Ads live train for you guys I’m going to be doing next Wednesday, So Wednesday July 18th, at 12 p.M. Eastern time, 9 a.M. Pacific time So mark that down on you guys, calendars also I’ll, add a link down below in the description As well as in the comments that you guys can go through and register for that, because I share a lot of my blog different Facebook ad strategies, but I think it’ll be beneficial To break down some of the things that I do like the exact strides.
I use and also be able to do it live, So you guys can ask me questions and I can kind of give you feedback and answers and let you guys kind of know what I’m Doing on the daily basis. So if you guys want to attend that, There’s a link down below to register for that training in the description as well as in the comments and if you guys are reading This after July 18th, which I’m sure a lot of you guys are because that’s in About a week and a half I’ll add the link to the replay to that training, So you guys can go through read that and still take advantage of every now, let’s dive into this guys.
So this is the this image right here, where I’ve got this pulled up this little segment. That is part of that live training, and You look at like the red ocean versus the blue ocean, And this is really like what I want to break down. Explain you guys when it comes to Facebook Ads Targeting so when you’re going through and you’re targeting with Facebook’s interests, so you’re targeting homeowners Are you’re targeting real estate agents or you’re targeting like weight loss or people interested in fitness? That’s a red ocean guys Like there are so many people that go in like Facebook’s made it super easy to go through, Create an ads campaign, and then you know you go and choose your targeting.
You choose the age group. You choose all that stuff, But with it being so easy you’re literally in a red ocean Just competing with everyone, It’s out there, Okay, so the strides I want to show you guys in today’s article is Taking over to the blue ocean right like this. Is I don’t even ever use Facebook ads interest targeting or any of those little demographics? Anything like that in my ads and when I tell people that even like advanced Facebook, marketers are like what like? What do you even do Like? How is that possible? You don’t use interest targeting Okay Now there there’s something: that’s called Look-alike audiences and if you guys have heard of look like audiences, this is going to be a very different article.
It’s going to be a lot more unique than you probably have even heard or thought before. So just keep that in mind, But this is going to take you from that red ocean of competing with literally every other person out there. That’s advertising on Facebook To this blue ocean now also guys is a special favor to you guys. I was talking with my brother. He readed my blog too, and he kind of like started.
Business He’s got his Facebook guys in the last stuff, And he says sometimes I go way too fast to explain things So I’ll try to go a little bit slower I’ll, try to go through break down everything step by step and photos. You guys are like hey. You like that fast pace just put on like one and a half speed All right. So, let’s jump over to the Facebook Ads manager, because this is really key when we’re going through and setting up our Facebook ads and actually first really quick.
This is another slide I forgot about in the presentation. This is the exact strategy of how I went through, and this is two years ago So June of 2016. I made less than $ 1500 that month for my business and then you can see I start implementing the strategy in August. So, two months later, Okay, So August, I did if you can see the right there, It’s probably a little small, It’s a little over $ 8,000 Okay, so that was the first month.
So I went from 1500. So in essence, I almost call that zero, because I was obviously with ad spend all that stuff You’re, not really making any money. And then I went up to $ 8,000 and then, from August of 2016 to October of 2016 October 2016. I went and did over $ 25,000 in revenue for the month. Okay, So guys. This is a way that you can go through and grow your business extremely fast and once again, If you guys want to jump on this live training or if you’re reading the the kind of like this later after July 18th click down below I’ll have the registration Link to go regi for that live training or for the replay, whatever you want to go through and read, so You guys can see Some of these strategies broken down in a lot more detail, then I’m even ever covered on my youtube blog Okay.
So, let’s just jump over here to Facebook, Okay, now in Facebook, what we’re going to do is come over here to the ads manager. Okay, Now a look like audience: Let’s just break this down right, Let’s jump! Actually, I’ve cut it another good slide, So Facebook, anyone that is your existing customer. So I’ve got like Jim right here, Jim from the office right, So Jim he’s going to go through and buy something from your business Right or maybe you haven’t your like brand new business, And so you haven’t sold anything but he’s a lead or some of the Shown interest in your business, Okay, now, Facebook, the cool thing is, is they literally know so much information about Jim Okay? So they know that, like he’s a male the age like if he’s married or not, if he’s college educated, I know how much money he’s making.
He knows they know pretty much for the most part, What products he’s bought online, because a lot of companies they’ll use the Facebook pixel okay to track whether people have become leads if they purchased something and so based on what ads people are clicking on and Based On what products they’re purchasing Facebook’s got a pretty good overall idea of what’s happening Kay, They know like okay, he likes basketball, He reades the office right, So they know all this information, and so now what we do is we take Jim, okay or our existing customers Or clients or leads, or Even people that, like maybe you don’t, have customers yet cuz, you’re brand new or maybe don’t have lee Juck’s you’re brand new, but people, maybe that, like your Facebook, page or people, even that have gone through and readed a article that you’ve Posted on your Facebook page kay, that’s like an audience of people and then what Facebook does is what we call a 1 % look-alike audience.
So they’re going to go, find 2 million people, or sometimes even more, that looked just like Jim Okay, so but whether they’re male like it’s not going to necessarily be only males or only females or whatever. Although you can go through and target whether it’s males or females but they’re going to find out, Okay, what’s his average, You know salary which it’s crazy, But they actually have a lot of data on how much money you most likely make okay And they know like What the products you purchase, what you like, what your behaviors are online.
What links you click on what you don’t Click on. They know all this information, So Facebook they go and they create this look like audience of people that are very, very Similar to Jim. Okay. So then, what they’re going to do? Is you go take this ad? You show it to this look-alike audience. Okay And then your ads become even more Profitable because you’re able to go through and scale things that much more so if before you were going through and showing your ads just to your existing clients or your existing leads or existing database and you’re spending, maybe like.
Let’s say five dollars a day With this, because you have now an audience of two million plus people you’re able to go through and scale it up to $ 75, a day or $ 100 a day or two hundred five hundred or even a thousand dollars per Day and So you’re able to go through and make a lot more money. Okay, so hopefully that kind of like break broke that down and that kind of like makes some sense. But let’s jump in Back over here to the Facebook Ads manager and show you guys exactly How this actually happens case.
So we’re going to do is come over here to the search bar And we’re going to type in audiences. You can see it’s already popped up right there, But if it’s not showing up right here, we’re just going to type in audiences, Okay, cuz. First, what we need to do before we create a look-alike audience is we need a create, an audience Right that we’re going to say, Hey. We want to create a look like audience that looks like these people.
So Before we go through create the look like audience. We need to go through and say: hey, Jim is our ideal. Customer ideal lead our ideal client and we want you to create two million people: 3 million 4 million. Whatever The number is a people just like Jim okay, So basically you’re going to go through. You were just going to create an audience, will just say: custom audience right here: Okay and then you can go through and like customer file, You can upload their emails or their phone numbers.
You can say website traffic. So if you’ve got a blog, if you’ve got a website, a landing page, whatever You’ve got you can go through and throw the Facebook pixel on This exact website and I’ll link out to my tutorial on how to get that Facebook pixel installed Because it walks you through step by step and then you’ve got even engagement. Like let’s say you don’t have any clients, any customers whatsoever, No leads or anything and you’re just starting out brand new, you say Hey.
I want to just target people who have readed a article that I posted on my Facebook page. So let’s just say that, for example, it’s just say a article And then we could come in here and we say we want to target anyone who is viewed at least read 25 % of my article okay, because sometimes like three seconds of your article. It’s someone just scrolling through in the article autoplays and so they’re, not really reading it 10 seconds, Depending on how long your article is.
That can actually be a really good option if it’s only a minute long, they read 10 seconds Of the 60 seconds. That’s a pretty good percentage of the article, but I typically like to do 25 or even 50 % To get a bigger audience That then we can go through and create a look like audience after ok He’s like, if you think about it. If we just give Facebook one data point, so basically we say hey only Jim.
I want you to create. It looked like audience of people that only look like Jim There’s, not really a lot of information to go off of right, like it’s just that one person, whereas if you have 30 people Okay, They find these averages of what those people like their ages, their Income, Their interests all that stuff and they’re able to get you a lot better data, and then, if you have a hundred people or a thousand or the more people That easier, it is to go through and get this data put together and have this Hotter audience that You’re able to go through and mark it with your Facebook Ads.
So with that said, I like to do kind of like a 25 percent or 50 percent, So I’ll just do 25 percent here And then we choose the the article right here actually up here. Sorry guys choose the article So we’re on to choose the Facebook page So we’ll come down here. All I think you’ve got my main Facebook page on here. So we’ll choose this and then you kind of look at the articles right. So you can see the three second article views So like if we’ve gotten these different people, we’ve got.
You know. Eight thousand people have readed this article, so this is probably one that I probably want to go through and create a custom audience often because there’s going to be a lot of data points like if there’s 8,000 8200 article views, there are three seconds We’re probably going To have you know four or five thousand people that have readed 25 % of this article? Okay, so we’re just going to go like this.
We’re going to choose that we’re going to hit, confirm, Okay and then we’re just going to give it a name. We’ll say 25 % article view and then I would usually do the name of Video, like whatever you want to call it. That’s kind of like what I like to do And then the nice thing is, you can do like hey everyone. Let’s read it in the last 365 days or if you want it like more recent, like hotter market, you could say hey in the last seven days last 30 days last two days, even so, if this one I’m just going to actually Do last 30 days, because If somebody’s read this article in the last 30 days, they probably at least remember it somewhat right, probably seven days or even 24 hours, 48 hours is even more ideal, but they probably at least remember Like at least readed it, whereas like if it’s too long ago, If it was like 200 days ago, six months or whatever They’re, probably not even going to remember you the article or anything else, I’m going to create this audience and Now what we do is Facebook is going to go and they’re going to populate this, and it’s Going to take a second or whatever, but we could say, hey, create an ad using this audience or Expand your audience.
Okay, so we’re going to click on, expand your audience, And this is how we can create a look-alike audience right here. So the source is the audience of everyone. That’s viewed the article At least 25 %. Can I think that is actually a short article is like 30 seconds long, so Really didn’t have to read a lot. Just probably like 10 seconds 10 seconds Actually probably would have been a better audience to go with, and then we could say hey.
I only want to target people in the United States and typically, what I like to do when I’m starting out is just do a 1 % look like audience. Okay, Now you can scale up to 2 %. You can see that number went to 4.3 million. The 3 % to 4 %, but the the larger the audience, the less accurate the data, and Typically with a 1 % look like audience of you, know: 2.2 million people. You can have your ads running for a fairly long time to that audience, even spending like $ 100 a day and And you’re still totally good, like that’s a pretty good size, audience.
Okay! So now we’re just going to go through and click create audience right here And so it’s going to go through populate the audience You can see up here kind of in the background It says fewer than so. This is the audience We just create the custom audience. So 25 percent of article view There’s a fewer than a thousand, but it’s still populating Okay. So it’s going to take a little bit of time. It could take a couple hours.
It can take as long as 24 hours to go through and populate this audience and then, but you don’t have to wait To go through and create a look-alike audience. Okay, So that’s one thing to really keep in mind. Then you can see this audience right. Here is updating, They look like audience, but it told us is going to be about 2.2 million people once it’s finalized and once that audience is completely updated.
So We really don’t have to wait to go through and create our Facebook ad campaign. We can jump in and start creating an actual campaign, So I want to show you guys exactly how I do this, how I don’t use any Facebook Ads interest targeting or any of that And I’ll actually set up a campaign right here with you guys. So we’ve got this custom audience right here. Okay, that we created we’ve got to look like audience and, if you don’t, if you’ve already got an audience that you want to create a look like audience off of, you can just come here and Click on this.
So check that you just hit actions and you say, create a look like okay, so that’s another way to go through and do that if you’re like well, I’ve already got an audience and I don’t really know how to do that, because it’s not taking me to Do the same flow? That’s another way you can go through and do that? Okay. So now what we’re going to do is we’re going to come back up here to this little hamburger menu? Okay, we’re going to go back to the ads manager to go through and create a Facebook Ads campaign.
Okay, so we’re just going to click on this green button. Right here create a campaign, makes it super simple And then for this one. I’ve got all these articles guys on like which objective to use, but this is not necessarily on that’s Training, so I’m not really going to dive in all that I’ll add another article to Kind of like what marketing objective you really want to choose. But let’s say for this: one We want to generate leads, So we’re going to go with conversions here.
Okay, so we’ll just click on conversions and then we give it a name. Okay, so we’ll say, conversions and we’ll say it’s a demo campaign, because it is obviously and now we’ll hit continue, and Then you can name your ad set for this one, I’m not really going to worry about it and then through the website. Okay, look like! Ideally, you need to go through and install your Facebook pixel, like I said I added a article to that up in like the little the top corner, so you guys can go through and check that out, But we’ll go through and we’ll choose The lead conversion right.
There takes we want to go through and generate leads, then we come down here to this Targeting, and this is typically where most people will go in here and they’ll type in homeowners, right, Where it’s like 98 million people that are homeowners and and the homeowners association. So a lot of these interests and demographics and all this stuff is what Facebook is taking away and that’s why so many people are completely freaking out because they’re like well, It’s not going to work for a real estate anymore.
It’s not going to work for this anymore, or that anymore, like It still is guys, can actually work way better. Once you kind of learn and nail down this solution that I’m showing you guys right here because, Like I showed you guys a little bit earlier, You’re not competing with everyone in that red ocean, Okay! So now all we got to do. Is we come here to the custom audiences because remember we create that custom audience? Then we created that look-alike audience from the custom audience right.
So we had. You know all those people like what we call Jim right and then create that look like audience, some people that look like Jim or very similar to him, and we feel like right here and then you can see right here. The look-alike 1 % us ok, 25 % article view and then name it article. Okay, you can see the size, It says fewer than a thousand people, That’s just because it’s still pre-populating.
So you don’t need to worry about that. So we click on that. And then it’s going to say, potential reach unavailable this, that’s just because we just created it. So Don’t worry, Don’t freak out like I do this all the time guys and it You know, pre populate and once it’s populated, it’ll update and Facebook will just automatically everything together. Okay, So now we come down here and honestly, I don’t really even touch the age or even the gender, Because Facebook’s already identified these people that look like this ideal custom audience.
Okay, so Another way to look at this guys – Let’s say we’re not doing article views but, let’s say like you’re a real estate agent, because I know I’ve got a lot of real estate agents that read this blog as well. What you would want to do is go and have past clients or pass leads of people that you’ve worked with and Get as big of a audience as possible, Whether that’s a hundred people, a thousand people, five thousand people – maybe you go and collectively get leads of Past clients of People, everyone in your office or your real estate team or whatever just to get this ideal Demographic and then upload it just like we showed you guys with the custom audience and then create a look like audience off of those People.
Okay. So that’s really like an ideal way to go through And set this up, especially like. Let’s say you Kind of like hit the high end homes market right up, people that buy in one or two or three million dollar homes. That’s a really good way to go through And give facebook this audience and this data of people they can create a look like audience off of that You’re going to have similar incomes, similar behavior, similar, like interests of buying those expensive homes.
Okay, so that’s just like one thing: I wanted to kind of share there So languages. I don’t touch anything detailed targeting guys. I really don’t even touch any of this Okay and then this is one where I always unchecked. I just have seen it works better and, like I’m tested a lot, So I would just highly recommend that and then coming down here as far as placements go You guys know if you guys been reading this blog, I like to come down to edit placements and I’d like to just target the Facebook news feeds and Then even if you’re, really what wanted to branch out and target more people, you can even do the Instagram news feeds Okay.
Now, once you go through, and it’s all about testing right like once, you find that okay, The Facebook news feeds are working, The Instagram news feeds are working, You can go through and test out other placements, Like don’t don’t think like this is the only way to Do it, I have some campaigns where I go through and I’ll test out all the different placements, But I like to first start with a smaller amount, So I usually start like with fifty dollars a day.
The test out is, is this even a winning ad or people are going to react and engage with this within this audience. So I’ll start at the Facebook news feeds, because I know that works the best and then from there once. I know it works Then I’ll expand it to you know maybe 100 200 dollars a day and I’ll hit more of these placements. Okay, so now coming down, We hit this the budget and schedule. Obviously this depends on your guys budget.
Literally, you can go through and start with as much as $ 100 a day, Just fine with the two million audience person audience Lots. You guys might not have that budget right away And if you don’t know, if your ads really going to convert or not, I probably want to start there. I’d probably start at depending on your budget. I’d probably start like twenty twenty-five dollars or even ten dollars. If you’ve got a smaller budget right and Ten dollars a day with the two million person audience guys, You can let that run pretty much all year round and you’re not going to see that ad really fatigue, because it’s a pretty big audience For such a small Daily budget for your ad spend Okay, So coming down, We just do conversions and then that’s it guys.
We just hit continue. We set up the ad hit, confirm, confirm, purchase and we are done. I think it’s going to have me name the, maybe name the thing or something like that. Much Weiss, not going me hit continue. Oh my it’s just my internet there. So so anyway, we go create the ad and, Let’s just say we’re going to use an existing post just so we can go through this whole process for you guys. So let’s say this post right here that I did and Then I just hit confirm now.
It’s saying, like my my ad is not going to run because I’ve got way too much text Which I typically wouldn’t run this exact post as an ad or anything like that. So the objective of campaign requires creative with external link or call to action Yeah. So I got out of like a link and all that stuff. But anyway you guys kind of get the idea of what’s going on if going through and creating that your own BlueMotion.
Okay, because you are the only person that has that custom data of your past clients, your past leads people have interacted with your facebook page they’ve shown interest in you, Okay, so now, instead of competing with that red ocean of everyone of that Interest, targeting their Facebook’s Doing away with a lot of it Anyway, this is the best strategy to go through and use for your business Right.
So also with that said guys, if you guys are brand new here to the blog, If you guys like this article first of all, give it a thumbs up comment down below, I did go a little bit slower. Some of you, guys might be thinking like you went slower on this You’re still pretty fast right, But I did go quite a bit slower, which I hope you guys enjoyed, that. I hope that was helpful for me to break it down a little bit slower format and Also, if you guys, are brand new here, Make sure you guys subscribe to the blog and hit that notification bell, because we launch new articles pretty much every single week.
I’ve actually been in a little bit of a lull, which I apologize guys Quick update about three weeks ago I was at the lake and I tore my ACL wakeboarding, which it’s not too fun, So I had about a week where I just kind of like you Know Kind of babying my knee and I actually scheduled my surgery this morning, So I’ll get my surgery in about a month which has nothing to do with shooting articles. But this past week for the fourth of July, my wife and I went with her family out to Oklahoma to the lake out there Oklahoma of all places.
It was crazy, but it was actually really nice fun time, But I just kind of sound the boat. So that’s why I haven’t shot any articles last week or two but the whole week. I was actually working on this Facebook Ads live train right here So, like I said guys, if you guys are wanting to attend that, I’m going to drop a link down in the description As well as in the comments section you guys can go through and register That but for the live, training Wednesday July 18th at 12 p.
M. Eastern time 9:00 a.M Pacific time, and then, if you guys are reading this article after that, Then I’ll just add a link to register for the recording of that. Okay. Now I want to do the slide because then you guys can ask questions. It’s going to be super awesome helpful, but then obviously you know I can’t do it live just like every single day which I would love to, but just don’t have time for that.
So, anyway, guys, hopefully this is helpful If it was give a thumbs up drop a comment down below if you’re brand new here subscribe Hit that notification bell with that said guys Thanks so much for reading and I’ll talk to you all later,
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I had holes in my deck and I had water damage in the outside walls, and that was getting to be a problem, because animals were getting in where the holes of the deck were, and I was just afraid it would really demolish from there well needed to Be brought up to date, we couldn’t come on the deck ad work is just getting a little dangerous and surprising.
A chipmunk everyone so, while coming out of the hole, was not a fun thing, but I would also add that in the front on the fascias, where the insect and bird damage that is going to eventually destroy the house when the wood starts to rot away. Because of that kind of thing, I actually I liked you and I liked you, because you were very straightforward with how much it was going to cost. Another company was giving me some estimated this and estimated that, but you gave me a bottom line which is important to me.
Aside from the things that we knew at uncovering a deck, there was going to be some other things that we might find, but I was glad to do that and I just felt you to be trustworthy. The experience was a good one because it was so fast. I mean a week ago I was standing on this awful deck and this was done in two days, which is more than I thought would be able to happen so diligent workers. I have to say, the workers were good and they they came and they didn’t hang out.
They just worked, and so I’m very pleased with the whole result. I don’t think I had any surprises just just happy once I guess well my problem and thinking my house was about ready to with the house. If you let animals get into it in any way, it’s going to be a major problem because they start chewing on things and eventually your house has got to fall down. You got to get it when they’re first started so got rid of the animals.
Out of my deck and the insects and the pileated woodpeckers off the fascia, and from that I’m very happy and by the way you put PVC up so that those nasty critters couldn’t get to that fascia anymore. So it was all good they have to. I warned my neighbors it’s coming your way. If I hadn’t yeah, I really don’t have the experience to say now. I had somebody else that I thought was pretty trustworthy and I probably would have gone with him.
As I said, I really like the way you laid out the proposal and I don’t know this is my first experience dealing with Angie’s List and I’m just very pleased with it. I just just had a good feeling about and talking with you and describe, actually god I felt like after talking to you Justin, you were answering questions. I didn’t have to ask you anything. I would just like to add that I fully recommend emoji improvement because they did a great job for us another 30 years.
They were over here last night, looking on the commission and that’s what you were actually okay. Well, as houses go, I guess in a little while we’ll probably call you for something else.
Pour créer votre compte donc bien sûr on ne, va pas aller en détail dans ce court cassette un cours d’introduction mais, je vais vous montrer les bases et comment: créer votre, première campagne pour générer votre coupure pub et peut-être généré votre première vente donc pour cela il Faut aller sur business point facebook.
Com, je vous mets le lien en ressources bien sûr une fois que vous êtes là vous cliquez en haut à droite sur créez un compte alors il faut savoir que vous avez aussi besoin d’avoir une page facebook, donc j’ai, créé, un compte, Facebook donc pour ce cours dont vous voyez, tout simplement vous connecter et donc là j’ai mon petit, mon petit, facebook, business manager, qui est bien mis, vous voyez j’ai déjà connectés la page en réalité sur ce compte mais, si c’est pas fait vous avez, un anglais jusqu’en Et kt et la page, c’est tout simple vous avez juste à sélectionner la page qui est lié à votre compte et ça, va se lier automatiquement avec le facebook, business manager pas de souci alors qu’est ce que vous propose facebook, business manager et bien.
Ça vous propose de créer des campagnes qui sont adaptés, à l’audience que vous souhaitez ciblées il faut savoir que facebook est un outil très puissant donc facebook à plus d’un milliard 500 millions il me semble maintenant d’utilisateurs ce qui, vous fait une audience, qui immense faut savoir Que rien qu’en france, vous avez plus de 30, millions de personnes qui utilisent facebook, chaque jour dont, plus de 30, millions de personnes qui utilisent facebook, chaque jour et bien.
Je peux vous garantir que peu importe le produit que vous voulez vendre il y aura toujours une personne pour l’acheter si vous la trouvez alors ce qui, va être en fait difficile sur facebook had est bien. C’Est de trouver la bonne personne à qui vendre la publicité, après de faire, la bonne publicité et ensuite d’affaires une bonne landing paige donc, c’est à dire un bon un bon site pour que quand la personne clique, sur le lien elle soit, l, ai envie de rester; Sur votre site derrière, donc ça, va être tout ça la difficulté de facebook, pad ça, va être surtout de se, concentrer donc, sur quelle audience ciblée et en fait ce qui est.
Magique: c’est du coup, ils facebook had facebook est très puissant donc chela mais, je les dis + 3 millions d’utilisateurs, rien, qu’en france par exemple mais en fait ce qui est. Incroyable: c’est que facebook, récolte énormément donné par rapport à ses utilisateurs jamais savoir ce que monsieur x, précisément, c’est mais, vous, savez par exemple que dans les joueurs du golfe et bien en france.
Il va y avoir par exemple 500 mille joueurs de golf et donc vous allez pouvoir cibler, ses cinq cent, mille joueurs de golf grands travaux on rentrera un peu, plus en détails bien sûr derrière mais là, c’est juste pour vous dire, qu’en gros la puissance de facebook; C’Est vraiment magique car vous allez pouvoir sélectionnés sur des critères que vous vous ne pouvez pas avoir avec d’autres outils, c’est à dire que si vous allez dans la rue eh bien vous aurez du mal à cibler que les cas là alors que vous pouvez le faire Sur facebook si vous allez sur qu’est-ce qu’on pourrait prendre d’autres comme exemple, si vous avez sur twitter et bien twitter, ne rigole pas autant de données dont vous aurez du mal à cibler autant les cadres par exemple.
Si vous allez sur edit ça, va être la même, chose si vous allez sur quora ça, va être la même chose si vous allez sur plein d’autres sortes de réseaux sociaux ou autres supports pour faire du marketing et bien ce sera en général beaucoup moins puissant que Facebook même google est moins puissant maintenant que facebook on voit un meilleur retour sur investissement pour 95 % des business en utilisant.
Facebook had quand il utilise bien et ce qui est, génial avec facebook, adse que facebook, un algorithme qui marche très bien et: c’est à dire qu’ il va réussir à adapter votre audience et donc si vous sélectionnez une audience et que vous faites des tests et bien. Facebook va aussi vous aider à aller dans le bon sens et: c’est à dire que vous allez faire des tests par vous mêmes tests à b, c’est à dire que, vous allez sélectionnés de une audience, qui est similaire et diviser cette audience en deux pour tester un Produit 1 est un produit 2 par exemple les voir quels produits marchent le mieux est ce qui est.
Génial: c’est que facebook va vous proposer des audiences, qui, sont par exemple, similaire aux profils types de la personne, qui achète, votre, vos, produits et donc; ce qui est, génial, c’est du coup, si vous, avez par exemple, dix clients, qui achètent de votre, produit est bien avec Des clients ça est un petit peu léger mais, admettons 200 clients, qui, achètent, votre, produit est bien facebook, va faire la moyenne de ces, 200 personnes et vous allez, pouvoir créer une audience, similaire qui va vous permettre de générer, beaucoup plus de vente et donc.
Qui va faire les audiences similaires vas faire là-bas la moyenne, mais va créer un profil type d’utilisateur qui qui est capable d’acheter donc votre produit et va chercher tous les gens qui ressemble à ces personnes sur facebook et vous allez, retirer, donc, un, certain pourcentage de 2 Par exemple la population de la france, est récupéré une audience, allant de dix mille personnes à 10 millions de personnes si vous le souhaitez en général on va essayer de tabler, sur de tabler sur une audience.
Entre 30000 et cent mille personnes mais, vous, verrez par la suite, que l’on peut sélectionner, tout ça est paramétré tout ça donc, c’est la magie de facebook et on va donc apprendre grâce à facebook manager comment. Créer votre première publicité et je l’espère pour vous aussi vos premières ventes, je vais maintenant vous montrer comment: paramétrer facebook, business manager, alors pour cela il faut, aller sur peu, page facebook, business manager, puis ici à gauche dans l’onglet puis vous avez, peut-être quelque chose pour voir Plus et vous allez sur paramètres on attend le chargement et vous voyez ici vous, avez les paramètres en fait de votre compte publicitaire donc si vous voulez changer le nom de votre entreprise l’adresse professionnelle le pays de l’entreprise le numéro de tva l’ agence publicitaire si vous En êtes une ou non et bien vous pouvez modifier, tout ça ensuite ce qui, peut être intéressant, c’est d’ajouter surtout des personnes pour gérer votre compte publicitaire, c’est à dire que si vous êtes plus dur, à gérer votre compte publicitaire à gérer votre business par exemple, shopi Faille et bien ça peut, être intéressant d’ajouter les personnes pour qu’elles puissent pour qu’il puisse, modifier les campagnes, etc.
Ensuite vous pouvez gérer vos pages ici ensuite, vous pouvez, gérer vos paramètres de paiement donc les paramètres de paiement, c’est quelque chose de très important car facebook, bat donc, va vous facturer pour vos publicités et donc vous devez mettre votre carte de paiement alors à savoir que Vous êtes à chaque fois facturés à la fin du mois et non pas aux gens les jours ensuite vous avez les notifications, donc est ce que, vous voulez toutes les notifications par email et facebook moi, je mets pas toutes les notifications, du conte publicitaires en général, je Désactive mais si vous voulez les activer après vous pouvez choisir ce que, vous voulez par exemple newsletter, est mise à jour produit moi j’enlève ça, c’est rare est le résumé des publicités pourquoi pas rappelle pour création de publicité non décision d, examen des pubs, non alerte de Publicités dynamiques non mises à jour concernant les tests non après, vous pouvez mettre par exemple décision des examens de publicité cela veut dire que quand vous allez publier une publicité bien facebook va l’examiner, pour vérifier qu’elle correspond bien aux critères de facebook, c’est à dire que facebook Allait critères légaux c’est-à-dire que vous pouvez pas mettre par exemple de pornographie est donc une fois que que l’examen est fait et bien vous allez recevoir, un email, pourquoi pas avec ça ensuite ici vous, avez notification, publicitaire de facebook, si votre piste est donc été approuvé doit Prouver compte solder, sommes ajoutées aux seuls du solde du compte à zéro et; c’est donc, tout ce qui concerne les paiements moi, je les laisse en général les mises à jour concernant les tests, je laisse aussi vous enregistrer les modifications et vous avez déjà paramétrées une mode Party ensuite vous avez paramètres de l’entreprise paramètres de l’entreprise, c’est ce qui va vous permettre de gérer notamment les personnes qui contrôlent votre votre compte de publicité, donc, c’est à dire que là vous avez un compte publicitaire qui en l’occurrence repas elle si test et vous allez Donc avoir différentes personnes qui sont ici donc, si vous ajoutez différentes personnes vous pouvez leur âge ou leur, donner différents rôles, dont, vous voyez de base, vous êtes administrateur de la page et cela veut, dire que, vous pouvez absolument, tout faire sur la page néanmoins, vous, pouvez, Donc donné différentes comme rédacteur de la page modérateur de la page annonceurs de la page, ou simplement anaïs de la page, chaque rôle est un petit peu différent, je vous laisse lire un petit peu en détail par exemple, rédacteur de la page, c’est juste en gros des Gens qui peuvent donc éditer les choses mais ils ne peuvent pas modifier les fondamentaux comme par exemple les paramètres ici vous avez les paras les partenaires partenaires, c’est vos relations, professionnelles, c’est quelque chose qu’on, utilise très très très très très peu, je connais personne qui utilise ça Mais voilà, c’est ici que ça se trouve si vous en avez besoin ensuite, c’est ici vous, pouvez gérer, vos pages donc, vous, pouvez, gérer, pareil, administrateurs de la page, etc.
Ici comptes publicitaires ensuite compte instagram alors, il faut savoir que rasta g par facebook, a racheté instagram donc vous pouvez ajouter votre compte instagram sur facebook pour directement faire de la pub sur instagram alors petite recommandation ne fait jamais les mêmes pub pour facebook est pour l’instant G ne serait ce que parce que le format de vidéo pas de vidéo mais sur toute photo n’est pas le même sur facebook et sur instagram sur instagram les photos, sont carrés alors que les publicités sur facebook ne sont pas car aimer rectangulaire donc rennes pour ça Il faut faire attention: ensuite vous pouvez, gérer vos projets, si vous voulez créer un projet pour mieux vous, organiser ici vous, avez les sources de données donc, c’est pas quelque chose de très utile sauf le pixel qu’on verra un petit peu, plus tard vous pouvez gérer vos Pixels ici, c’est l’objet de la prochaine, vidéo ensuite vous avez sécurité de la marque, donc la cvo, domaine liste de blocage et, c’est pas très intéressant et ici vous, retrouvé vos, paiements, vous, retrouver centre de sécurité; c’est ici que vous pouvez, ajouter par exemple l’authentification à deux Facteurs pour votre facebook, business manager chose que je recommande car si un pirate récupère votre compte facebook et bien, il peut faire la publicité gratuitement pour son entreprise donc ça serait un petit peu embêtant que ça arrive, ensuite ajouté, un autre administrateur et bien vous pouvez le Faire ensuite vous allez demande donc, c’est à dire que si quelqu’un est et sur facebook et veut rejoindre votre entreprise, c’est à dire que vous voulez l’ajouter à votre compte et vous pouvez aussi il peut aussi vous envoyer de demande et vous pouvez donc l’accepter ou non Mais vous pouvez aussi envoyer des demandes et vous réceptionnez les invitations ensuite vous avez les notifications, donc là comme vous le voyez vous avez plein d’authie fication, qui, concerne par exemple les permissions professionnels les rôles professionnels et donc si vous avez des envies de recevoir ces notifications Et bien vous mettez oui moi, ce qui, concerne par exemple, pixels, je vais mettre toutes les notifications, après catalogue et bien vous pouvez, mettre, aussi toutes les notifications, alors à savoir que ce qui, peut être intéressant, c’est de mettre par exemple si vous avez un problème avec Les perditions professionnelle et bien de maître par e-mail uniquement pour si vous traitez mieux vos emails que les notifications, directement ici pour mieux les voir car en général il faut savoir que vous aurez énormément de notification, sur le facebook, business balladur via ici par exemple la silhouette, But et, c’est à chaque fois ça s’affiche pour rien et donc.
Il va falloir faire attention à ça pour que les informations pertinentes ne se perdent pas là dedans et bien la solution, est d’envoyer les informations par email, ensuite vous, allez, informations, d’entreprise ici vous, pouvez définitivement supprimée en entreprise si vous le souhaitez vous pouvez modifier, donc, l’adresse Email le nom et les spas, les notifications etc et si vous avez de litres de configuration si vous avez un problème car effectivement, je n’ai pas dit dans dans toute cette vidéo car, je souhaite aller relativement vite pour secours introductif et aller à l’essentiel mais si vous Avez un problème vous pouvez simplement aller ici et vous avez donc des des choses qui vous permette d’aller, un peu plus vite voilà pour les paramètres de l’entreprise est ici vous pouvez retrouver vos facturation, c’est à dire que si vous avez dépensé de l’argent et bien.
Si vous avez fait donc de la pub et bien vous pouvez voir vos factures chez de mois en mois ça peut être intéressant pour regarder pour faire vos courses en fait tout simplement derrière par rapport à ce que, vous avez, dépensé par rapport à ce que vous Avez gagné sur, votre, visage, donc voila tout pour les paramètres de facebook business manager.
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Then this is going to be the perfect strategy for you now. One thing I will say before we jump into the article is that it doesn’t matter how good your strategy is, how good your products are. How could your ad creatives are, if you haven’t, got a good professional store that comes across as trustworthy, then you’re not going to see the results that you hope for so as there’s quite a lot to get through, then I’m going to split this article up into Two parts part one is going to be taking you through the actual written strategy and how it works and why it works.
This has been exported into a PDF as well that you can get your hands on one hundred percent. Free won’t cost you any money, I’m just check out the first link in the article description below the second part is going to be the actual. Creating of the strategy within my ad manager account in real terms, so you can see exactly how to set it up. If you’re not interested in part one at some point in a second I’ll put up the time stand that will take you straight through to the practical part.
With that being said, then, let’s jump into the strategy itself, and one thing I do want to say as well is that I do read every single comment. So if there is a question on anything whatsoever posted down below, I will read it, and I will answer you if you do enjoy the article and you want more articles on Facebook. Heads for example. Please do make sure you let me know and hit that like button and finally, then, if you’re new around here, I do upload for article we four articles per week.
So please do make sure you subscribe as well. So one of the biggest questions in our get asked on people is: are these good results I’ll? Send me a picture or screenshot of that ad manager account, and they want me to tell them whether they’re good results or not, because they’ve never run Facebook ads before they don’t know what a good CPM is, what a good cost per lean click is, etc. So they’re confused and they might just test one product and if they don’t see the sales, if it’s not profitable, they might just completely write-off Facebook ads all together or even dropship in and say it doesn’t work.
So this is how I’ve designed the strategy around that problem and it completely eliminates it. So essentially, the premise that it’s based on is that you test three plus products against each other, and then you can see the results against each other. Compare them and then you’ll know exactly which product is the best by the data that comes through and then you’ll know exactly which one to put more money into and actually scale.
So, let’s go through. It then bit by bit. First of all, you’re going to start with a combo in campaign I’ll get into that a little bit later on in the article. The run time for this testing campaign, then, is going to be at least three days now. That is as a minimum. The reason being, then, is when it comes to conversion campaigns that Facebook themselves talk and mention the words optimization and efficiency, letting the conversion campaign run for longer gives it a better chance of doing that.
Within this campaign, then we’re going to have three different ad sets and each ad set. Then it’s going to be unique to a specific product. As you can see, I’ve Illustrated here so I’d set. One is going to be this Apple. Charging jock ad set 2 is going to be this hand, warmer cross phone charger and AD set 3 is going to be. This show Laurens night light moving into the actual setup of the ad sets themselves.
Now the conversion event is going to be a few content. The reason being, then, is because in the beginning, if you haven’t had any purchases chances are you haven’t, then view content are going to happen a lot more. Therefore, your ads are going to optimize a lot more you’re going to get cheaper, CPM a further reach and therefore we can have more data and data is king. When it comes to testing because the more data you can test against each other, the more accurate of a result you’re going to have agent gender-wise, then I want you to go abroad in the beginning since we’re testing, unless you know and can guarantee 100 %, who Your ideal age ranges and who your ideal gender is.
Then we need to go abroad because at the end of the day, it might shock you as to who is actually going to buy your product in terms of the detailed tags and then times one narrow minimum. Now what I mean by that is that you have one interest at your target. Then you hit that narrow audience button and you enter another interest in that box there and do that at least once again I’ll be showing you in practical terms how to set this up later on in the article in terms of your audience size.
I want you to stick around the kind of 1 million mark plus or minus 250 thousand people, so essentially anywhere from 750 thousand people, all the way up to 1.25 million people. Now you want to keep this the same across the board. The reason being is because the budget is going to be the same for each of these ad sets, so it wouldn’t be fair to have one ad set on, say: 10 million people and one set one ad set on 1 million people, because when you divide the Budget into the audience size, then it’s going to be a different percentage.
It’s going to be a different ratio and therefore it won’t be a fair test in terms of the place once then we’re going to stick to the Instagram and Facebook news feeds only the reason being for this, then, is because it’s the biggest space on somebody’s mobile Phone, it’s the biggest space on somebody’s newsfeed when they’re on desktop. Therefore, we’ve got the best and the fairest kind of accuracy in terms of making sure somebody has actually seen our ad acknowledged it and then decided on how to act on it, whether it’s to click on it or simply just scroll past daily budget per ad set.
So this isn’t a CBO campaign. The reason being is we want to make sure that facebook spends the same amount of money per ad set again to make sure it’s a fair test, so the daily budget, it’s going to be five pounds per ad set now. This is as a minimum, it should say minimum there purely because the more you spend the more data you get and, like I said earlier, the more data you have to compare against each other than the better.
The test in terms of the conversion window will go for one day, click or view. Now, usually, I would stick to seven-day click, but that’s pretty much only recommended if you’re going for purchases, because purchases don’t happen as frequently, whereas since we tagged in a conversion event of food content, then going for a one-day click of view is absolutely fine. Now you might have realized, then that every single ad set is exactly the same.
Apart from the detail, targeting and obviously the actual products that we’re testing and the reason being for this, and as it says here is we want to create the fairest test possible because essentially, what we’re doing is we’re testing different products against each other to see which One comes out on top and then we’re going to choose that one to shovel the majority of our budget into and try and scale, and so that makes making some serious sales and actually turn a profit.
The next steps, obviously, then, is after you’ve, run it for three days minimum now. The reason it says minimum is because it’s completely up to you, if you’ve set aside, say a hundred pound or a hundred dollars to test different products. Then perhaps you want to run it for four or five days and perhaps test four or five or six different products. It’s completely up to you. These are just minimums.
So after three days, minimum switch off all ad sets unless they’re profitable if one’s a if one’s profitable we might as well let it run and milk it for as long as you can and just try and make back as much money as possible. Compare the results of each ad set and then choose the best performer to actually go on and scale, and then, as it says there, if you want apart to one scaling for the next step of this or once you’ve ran your testing stage, how does the scaling Stage work make sure you, let me know in the comment section down below and just comment part two or something like that.
So I would that being said, then, essentially in terms of the written strategy. That is exactly how it works. Now, how do you actually go about setting this up with your that ad manager account? So the first thing want to do then start from the beginning in to create a new campaign. I’m going to start over just make sure we start fresh, we’re going for conversion campaign and we’re just going to name this kind of like we’re testing three different products.
So it could be a three product test, we’re not going for CBO. So we’re going to leave this checked off and then we’re going to go ahead and click continue. Now this is loaded up. Then I’m going to take you through each step staff on the top in terms of the ad set name. I always leave that blank until the end and then I’ll go back and rename it according to the criteria that I’ve used. I’m just going to go ahead and select the correct pixel and as accordingly to the strategy, then we’re going to choose a few content.
Moving down then ignore these. For now these are more advanced two kind of options. You can use no custom audiences, but I’m going to stick to the UK. Typically, then, what I adopt being from the UK is, I will test a product in the UK. I will try to scale it in the UK and if I can successfully, I will then reinvest those profits and start scaling it out into other countries, 18 to 65 all genders and then detailed targeting.
So, let’s stick with the first product, which is the Apple charging dock, so typically, what I’ll do then is I’ll go to pretty broad in the beginning and I’ll call this kind of like my base interest. So if we just go for Apple in general, we want to make sure we untaek the expand your detail target. In that way, we get a true representation of actually how big our audience is, and then this is the next stage which I spoke about earlier, which is the narrow audience button, and now we’re going to put in let’s go for Apple, read, seeing as most people Who buy this? Will own Apple read, let’s see if we can tag it as an interest which we can which takes us to 280,000 people, so that’s not within 750 in 1.
2, so we need to add some more interests to this to bring the audience size up. So let’s go for suggestions and actually see what Facebook recommends to us. So now, if we highlight engage shoppers, we can see that the description is people who have clicked on the call to action button shop now in the past week, which would be perfect because it shows they have an interest in Apple and they have an interest in Actually buying Apple products.
So if we add this to our audience and see what it does, it takes us to 910 thousand people, which is awfully spot-on, almost smack bang in the middle of that 750 K to 1.25 range, so I’m going to leave it as that. Moving down then into the next steps of the strategy. Like I mentioned, we need to edit the placements. We don’t want audience network audience network. I’ve found in the past works really well for retargeting ads, but because this is the initial testing stage, we want to make sure that people actually have eyes on our ads.
So we’re going to get rid of messenger and then we’re just going to untick these until we have just the newsfeed only so now that I’ve done that, then I just went ahead and skipped it. So you didn’t have to read when you undertake every single box. You can see that nothing is selected, then, apart from the Facebook and Instagram news feeds, so that is spot on then perfect. According to the strategy moving down, then the final thing we have to do then, is change the budget and schedule and to stay consistent with the strategy.
We want to set this to a minimum of 5 pounds per day. So that being said, then that is the ad set created. The next steps are to click, continue, go into the actual ad creation. Add your creative and then publish the ad. The next steps from there on are pretty much just to duplicate it twice and change the detailed targeting and obviously change the ad creative with that being said, then that pretty much just wraps up absolutely everything.
So I’m going to wrap the article up there by saying. Thank you very much for reading. I really do appreciate all the support, as I mentioned at the beginning of the article. Any questions comment them down below. If you enjoyed the article, please make sure you hit that like button and for for articles every single week, then throughout 2020 make sure you subscribe. I’ve got some free ebooks too. All you have to do is give me your email address.
There’s five different ones so make sure you check those out. There is a link for each individual one in the article description below head over to instagram. Follow me on there for more content off of youtube. And finally, then, if you want a step-by-step ecommerce program, that comes with my full support and has proven results from real students make sure you check out my econ academy again, there is a link for that in the description below without finally being said, then thanks very Much for reading and I’ll see you guys in the next one
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So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.
This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.
All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.
I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.
All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.
So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.
This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.
So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.
Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.
You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.
You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.
I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.
So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.
The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.
But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.
So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.
If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.
Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.
Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.
So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.
In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.
So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.
It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.
So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.
That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.
So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.
So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.
I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.
So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.
So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.
So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.
That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.
In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.
So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one
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Now, for those of you who have no idea who I am, my name – is Vince Reed, I’m the founder of setup, my ads com, I’m the author of the book internet traffic and leads make sure you get your copy on Amazon and I am a proud to Comma Club owner since 2008, I’ve been helping business owners, get more traffic, more leads and more sales for their business, and I have to tell you you know: things are changing extremely fast, and one of the things that I wanted to do in this article was really Break down the different ad objectives, because again, there’s so many different options today and a lot of people are choosing the wrong objective, which is getting them poor results.
So I wanted to dive into it and we’re going to dive into the strategies the benefits of each objective and trust me if you’re running Facebook Ads okay, you definitely want to read this article to the very end, just go ahead and dive into it. So what are Facebook ad objectives? So when you go in to run your ad campaigns, you’re provided with several different options, so you can see on the top. It says: awareness, consideration and conversion.
So if you’re running awareness ads, you can do brand awareness and reach ads, which are there to let people know and be more aware of your brand okay. These aren’t definitely the ones you want to choose. If you’re looking to drive ROI, then you’ve got consideration ads, which are traffic engagement, app installs, article views, lead generation and messages. Okay, these are different forms of ads that you can run and you’ve got conversion ads, as you can see to the right, conversions, catalog sales and store visits, and all of these things provide different types of you know things for your end user and the end user Is the person that’s on the platform your ad shows up in front of them and then obviously you’re using that ad to get them to do a specific, a specific objective and that’s what these are designed to do now? The big question about Facebook ads in terms of objectives, it’s like what should I use, which one should I pick when should I use it and what’s the actual strategy that I should have when I’m actually running these ads and that’s what I’m going to be talking About in this article now before I dive deep into each and every one of them, it’s important for you to understand that phase and the way that it operates.
It leverages an algorithm and the algorithm is much smarter than us. Okay, it’s very difficult to understand what it’s doing at all times, but what we can do is see some of the trends that are happening and try to leverage and use the algorithm. You know our benefit now. What I will tell you is that, because there’s so much data, okay, when it comes to the users on Facebook, the algorithm is able to pick up different trends.
It literally knows everything about each and every one of us. I mean think about it. When you’re, you know searching for different things when you’re reading specific types of articles – it’s documenting, all of that, so it has data on billions of people and that’s why the algorithm is extremely smart and it’s constantly running different queries and it’s constantly doing different things to Allow people like myself for advertisers to be able to put our content and information in front of the people who are going to take a specific action, and that’s why it gives us a variety of different options.
Now what you want to do is you want to use Facebook, add objectives to put your product or service in front of your ideal customer now. One of the things that used to frustrate me in the beginning was, if I was doing a article view ad, for example, and someone would have view my article I’d, ask myself well: why didn’t they just click on the link? How come I’m winning all these views, but no one’s clicking and then, if I do a traffic ad, then all of a sudden I’m getting all these clicks.
People aren’t viewing, and then I do a conversion ad. It’s totally different. I don’t understand how it’s being put in front of a person and the actions that are happening or different shouldn’t. They just see the ad and click on the link. I would think that, but then I started to think about it differently, and this actual slide should help. You understand how it works. So, for example, if you look over to the guide to the left, okay, it says above him the studious student.
Okay, now you have to kind of figure out what you are, so the studious student could be a person that just wants to learn. It’s the person that wants to you know register for a you, know, webinar and learn a specific. You know action or opt into a page and see what’s happening and they’re just there to learn and get information. So this is the person that’s more likely to actually convert and become a lead right.
The studious student then you’ve got the guy who’s. The life of the party – this is the person who you know it’s constantly. You know hitting the like button, constantly leaving comments constantly. You know you know engaging with each and every post. Okay, now remember: we talked about Facebook being an algorithm. It knows what’s happening at all times, then you’ve got the silent observer, so, for example, this is the individual who will read a article from beginning to end.
They may not actually subscribe drop or opt-in, whether they’re and they’re reading they’re not hitting the like button. They’re not engaging now because it’s billions of users all doing different queries and different actions at all times. Facebook’s algorithm knows that so when you’re doing specific types of objectives – okay, it’s putting your ad in front of more people who have displayed that type of action.
So, for example, the studious student is a person that actually you know, converts that opps in the opt-in pages and the websites into webinars and when you’re reading conversion ads. It’s looking for those types of individuals and it’s gathering data and it’s putting your ads in front of more people like the studious student. If you’re looking for more engagement, likes comments and shares, okay, you’ve got those people and you know who they are.
Who are the life of the party they’re, constantly engaging and interacting when you run those types of ads? It’s finding all of those people remember there’s billions of users on Facebook and it’s putting your ads in front of them and then you’ve got the silent observer. So you’re, like man, all these people read my articles but they’re not actually engaging, and I don’t understand why they’re not doing anything.
Well, it’s putting it in front of the people that are known to read, but just sit there and silently, observe and learn all right. So, that’s why you see different types of actions with different types of things, when you’re running ad campaigns. Now it’s up to you to step back and say which one of these categories are best for my particular product or service, or which one can I use to set up a specific action further down the line all right.
So, let’s go ahead and dive into the benefits and strategies of each and every one of these ad objectives. So number one we’re going to start with traffic, I’m not going to go through each and every one of them just some of the basic ones that are more likely to be used by people like you who are running ads. So traffic is designed to get people from one point to another and more specifically, off of Facebook.
Alright, so you can see if you hover over the little icon there over over by traffic, it says, send more people to a destination on or off Facebook, such as a website app or messenger convert conversation all right. So what it’s doing is its tracking and it’s looking for people who are more likely to click okay. Now that doesn’t always mean that’s a good thing, because sometimes you have people that just click everything that doesn’t mean.
That’s your ideal client. It could be good for certain situations, but it’s important to understand what it’s doing so, when you’re running a traffic edit, simply putting your ad in front of more people who have been known to click on something more frequently: okay, that’s the bucket of people who get Ads going to be put in front of immediately now, traffic objective breakdowns are very simple. So let’s do this real quick? What is it a traffic ad directs traffic to a destination? What’s the benefit of traffic ads? It provides you with a metric that you can track and measure you can’t.
You can’t grow what you can’t measure. So traffic is great, especially if you can keep your cost per click down and your you know have a good message on your ad and people are clicking and they’re actually opening it up and actually viewing what it is that you have to offer and what’s the Strategy behind actual traffic ads well, you know, I believe, that the most powerful pixel when it comes to retargeting is the website pixel, all right.
So you know when you’re getting people to your website. Okay, this gives you a great way to actually retarget those individuals. You know when they leave, so what I do when I’m setting up traffic objective campaigns. I make sure that I use the landing view option so there’s a little button at the bottom, when you’re selecting traffic that you can select landing view which allows you to only be basically billed or I should say more, not necessarily build what it does is.
It allows Facebook to put your ad in front of people and it only it’s looking for people who actually allows the page to fully load. So that’s what the landing view option does. So when you do that make sure you have a pixel on that page, then you can continue to retarget and remark it to those individuals once they’re off of your website. So again, that’s a good strategy to use when leveraging traffic.
Now, when it comes to engagement, the idea of engagement is to get people to interact with your post. This is when you’re looking for more likes comments and shares now will tell you, okay, this is the one that I think gets most people in trouble. Alright, because most people are running ads out of ego and they think that it’s all about engagement, likes comments and shares and they think that that’s where the money is at.
But you can’t cash and likes can’t cash in comments and you can’t cash in shares. But it’s great for social proof and it’s great for awareness, so you hover over engagement. You can see it says here, get more post, engagement, page, likes event, responses and offer claims right. This is going to allow you to. You know obviously get more people engaging and interacting and you’re putting your ad in front of the people who are the life of the party all right, so let’s dive into the engagement objective breakdown.
So what is it? It basically induces likes comments and shares. Ok, the benefits of angei is to create awareness from the connections of the people interacting. So, for example, one of the cool things about engagement is the fact that, when someone actually clicks on likes or comments on your posts, okay, a lot of times the people that are connected to that person is now aware that you even exist as an advertiser.
That can be a good and a bad thing. The good thing is now people more people know who you are. The bad thing is there’s more people who know you who you are that aren’t actually interested in what it is that you have to offer. So you have to be very creative and how you actually use this specific, this specific objective, so the strategy behind this is you can use this method to create social proof before switching on the objective.
So, for example, you know if you look at social media and we understand how human behavior is okay, there is something natural about looking at an ad and seeing how many views it has seeing how many comments it has and then making your decision based off of That so, if we recognize that as advertisers a good strategy to use when techwin leveraging engagement is to run an ad, it initially set it up for engagement.
So it gets interaction, likes comments and shares. Then we take that exact same ad and then we can convert it to a different objective and now, when people see that ad as more engagement, which could obviously help boost conversions? Alright, so if you guys are getting valuate and hit the like button and comment – and let me know, I hope, you’re getting value, but let’s keep it moving article view ads.
This gets people to read your content. So if you hover over a little icon next to article view, get more people to view your article content and what’s one of the cool things about article view ads is you could actually set it to allow Facebook to target individuals to get what’s called true views Which are people that read at least 15 seconds of your article, and you know what it will do is it’ll go out there and it will start to find people who are engaging and reading more of your articles.
Now you know. Obviously, the cost of this is extremely cost effective, which I’ll dive into as we get into article view, breakdowns and objectives. So what does the article of you finding people more likely to read very, very simple and easy to understand, but here’s the benefit time read is a powerful metric and its cost effective. So when you’re doing article view ads on social media, you can get your articles in front of people from 1 to 6 cents per 10-second view.
Ok, so think about it. If someone’s reading you – and it only cost you 1 to 6 cents for 10 seconds and Beyond, okay, that’s it that’s a powerful metric and I’ve seen people get. You know literally 1 to 2 dollars, for you know for people to read a 10 30 minute article. So think about it, this way. Okay, would you pay two to one to two dollars to get a person to read 30 minutes or 10 minutes or 30 minutes of a specific article? Can that’s extremely powerful and if you back up a little bit, you think about it in terms of real life perspective, if you go and read TV and you look at a commercial – that’s 30 seconds, you know how much those companies pay for a 30-second spot.
Well, I have ads where I’m spending one or two dollars to get a person to view my content from 10 to 30 minutes. What do you think happens to that individual when they consume that much of my content? Okay, that’s why article views are amazing but you’re going to get that person. Who is you know the person that’s just kind of sitting back and reading right, that person that not isn’t necessarily doing give anything but the actual silent, individual who’s just reading and observing and getting information and they make their decision alright.
So again, you can see how all of these ads actually work together. So the strategy here is to use this method for targeting. So, for example, I love article views for exact list audiences. Let me give you a quick story, so what’s an exact list audience so, for example, I used to run a product I used to sell a product online. It was a real estate product to help real estate agents get more listings, and one of the things that we would do is we would target a variety of different interest groups, but one of the things you can do on social media is actually target people based On their job title, so what it’s saying is I want to run ads to people who specifically say that they are let’s say, for example, real estate agents.
Alright. So when I made my article ad and when I actually ran this actual specific campaign, I tested several different ad objectives and it was interesting that for the first time I actually saw article views, you know, get actual lower cost per leads. Then, let’s say a conversion ad or any other type of objective and the reason why was I realized that, when you’re doing exact list audiences article views make sense? Why? Because if I know that everybody that I’m marketing is actually a real estate agent and I’m getting in that ad in front of them for one to six cents per view, okay, then I’m putting it in front of more people who I know how or what I’m Looking for and I can actually get a lower cost per lead, this doesn’t work all the time, but if you have exact list audiences, it’s work so, for example, if you’re marketing to your existing leads, if you’re marketing to your specific fans – because it’s only one is Six cents per view.
Okay, this is a great way to actually leverage and run ads to individuals who are in that exact list audience. You know exactly what they are when the other objectives is you’re reaching out to a massive group of individuals, and they may not all be interested in what is that you have to offer? Okay, if you didn’t get what I was saying when definitely rewind and read this part again, because article views are interesting, metric that you can use and can be powerful for using it the right way, all right so lead generation you can generate leads without the customer.
Actually leaving Facebook, so if you’ve ever seen an ad and you click on it, it actually provides the Pope, the forum pops up right on Facebook, and you can. You can put your information in that’s a lead generation ad. So, as you can see, when you hover over the icon, it says drive for more sales leads such as email addresses from people interested in your brand or business all right. So the cool part is the person never access the leave Facebook to actually become a lead.
Here’s the lead generation objective breakdowns. So what is it it’s? An opt-in form built into Facebook, so the person never has to leave the benefits of this they’re great for industries that lack trust or for companies who lack pages that convert so, for example, if you’re running ads and for whatever reason, you’re using pages or you’re sending People to your website and for whatever reason it’s just not converting you can’t get it to convert people, aren’t opting in you’re not generating any leads.
I highly advise customers and clients of mine and students to switch to lead generation, because you don’t need an app opt-in. Page and you don’t need a website to run this type of campaign, because the form pops up right on Facebook and you can then direct them right to your sales page or your offer. So this is great for that scenario. So the strategy behind this is to use this method for industries that Facebook frowns upon all right.
So I’ll, give you a quick story. So, for example, you’ve got all these types of industries. You’ve got. Obviously alcohol and you’ve got the business opportunities. You’ve got the cryptocurrency type of opportunities. Okay, what you can do is be extremely creative, with lead generation campaigns, and you could say, for example, run an ad that says a new way of investing in 2019 right, you didn’t mention cryptocurrency, you didn’t mention business opportunities.
You didn’t say anything but you’re, not sending them to a page where someone that’s reviewing all of the ads, looks at it and they go. Oh that’s one of the things that we don’t like we’re, not accepting that ad or we’re flagging your account. So if you’re using lead generation, you can keep them on the site why Facebook wants and likes it when you keep people on the site, you can also now you know, be very creative and kind of use.
This method for industries their Facebook, sometimes frowns upon now. I don’t advise you running those types of a heads that they frowned upon, but there are a lot of industry that don’t like that Facebook doesn’t like – and this is a great way for you to get around it – just have to be very creative and how you Actually deliver your message, so if you got value from that, especially for all of you guys are out there, you know make it making it happen in the industries that Facebook likes to beat up, go ahead, hit the like button and comment and again be sure to Subscribe as well, if you’re reading this on YouTube, so let’s dive into messenger okay, you want to use this to communicate with customers directly alright.
So, as you can see here, when you hover over the icon, it says get people to send messages to your business or messenger or whatsapp, so they now recently integrate it with whatsapp. So you can actually run ads and when they click on the ad, you could deliver the content, the website, the information directly to messenger or to whatsapp – and you know this is definitely powerful. There’s there are some things that you need to know about this, and you know it’s becoming one of those things that you know people are really starting to turn to because of some of things, I’m going to talk about right now, so let’s get into the objectives And break down, so what is it? It’s? A quick and easy way to connect with potential customers through facebook, Messenger or whatsapp.
The benefit is, you know, people are calling it the email killer, because, when used with apps like Manny chat, okay, the open rates can be consistently over 80 and 90 %. So what’s manage ham and chat is a third party app that connects with Facebook and allows you to use some of the automation features that you use with typical email. So, for example, people that are using Infusionsoft click, funnels, get response, Aweber and all these different software’s to send out emails.
Many chat is basically that for messenger. So, as you get people to get into your messenger list, you can send broadcast automated emails, but the messages actually go through messenger. Now you don’t want to eat, send it like an email. It’s not the same thing you want to do it more as an informative way to connect with your customers. You don’t want to do it as often as you do email, but people are calling it the email killer, because it’s a way to directly get in front of people in the open rates or what email used to be when it first.
You know started years ago. So here’s the strategies use manage have to set up key word triggers. So, for example, you know a person, that’s not even running a lot of ads can use the software like many chat and as they’re going live, let’s say, for example, on Facebook they could simply say something like okay go ahead and comment. You know five tips in the comment area and you could actually set up that post to where, if any time, anyone’s comments.
That specific word that you said based off of a key word trigger. It actually will message them. Your opt-in, page website link and all types of information through messenger, and you could actually turn that into an ad, so you’re running the ad someone’s reading it. They leave a comment and it automatically triggers that message that actual offer to be sent through messenger or through whatsapp. Alright, so that’s how messenger works extremely powerful way to actually get some traffic and engagement all right, conversions! You want to use this.
Allow Facebook to work for you all right. So if you hover over conversion, this is Drive valuable actions on your website app or messenger all right. So I really really live in the conversion zone because when I’m running ads, I always I’m running ads to generate a prop generate revenue to get profit right. So when you look at conversion objectives here are the breakdowns. What is it the Facebook algorithm finds people who are more likely to reach a certain objective? So when you’re running a conversion ad, you can say hey, I want to run ads and I want people to become a lead right.
So you put a pixel on it on the second page, which would be the Thank You page. So when people start to actually opt-in and become a lead that pixel fires and facebook knows it, so if we go back to the earlier part of this entire training, we talked about how smart Facebook is and how smart the algorithm is alright. So once we start running conversion ads and the more conversions we get the more data we actually give Facebook, which means they’re able to put your ad in front of more people like that.
Alright, so I like to call a Facebook algorithm, like my six man or my star player, because the benefit is the Facebook algorithm now works for you and becomes your star player the longer you allow the pixel to fire, the smarter it gets so now, instead of You trying to figure out who your interest groups should be, or you know what type of campaign you can run as you start to get campaigns running with conversion.
You actually now have Facebook on your team and they’re going out there finding the people, who are more likely to take the specific action that you want them to take. Now when it comes to strategy, you want to allow the algorithm to work for you most people. Stop their conversion edge too soon and they adjust ads too fast. You have to allow the algorithm at least to get you know I you know people say you want to get to the first 25 conversions quickly.
Okay, I say you want to let it get to a to literally a hundred to a thousand. You know conversions in terms of making a decision, because once you get to that a hunt that hundred or even a thousand, if you really want to do it right when you get to a thousand conversions, I mean Facebook knows without a doubt who your audience is And they will put in front of your ideal customer again and again and again and you’ll start to see your conversions actually get better down the line.
When you start to allow the algorithm and the pixel to fire and for it to get smarter and smarter and smarter all right, so that are some of the biggest things you need to know when it comes to Facebook ad objectives, let’s go ahead and recap what You learned, we talked about traffic, getting a person from one point to another off of Facebook engagement, getting people to interact with your post. Like comment and share, we talked about article views.
Getting people to read your content. We talked about lead generation generate leads without the customer leaving Facebook. We talked about messenger using this to communicate with customers directly right through the app they call it the face, the other email killer. Conversions use this to allow Facebook to work for you all right. So definitely use these in a variety of the ones that you want. You know some are used to set up another action, that’s where you become the entrepreneur and you figure out your game plan for your business.
I like to live in the conversion zone, but definitely I do test all of them now if you want to master the art of pay-per-click advertising. I definitely click on the link in the description of this article. It’ll, take you to my site, selamat comm, and you can actually register for a free master class, where I will show you how you can get more traffic, more leads and more sales for your business, but, more importantly, how you can dominate how you can actually make All of the platforms work together and as a bonus just for attending the master class, I’m going to send you a mini course.
It’s my 10 commandments guide to social media advertising and this course will really break down the 10 things you need to do when running ads to be profitable and you’ll, get that for free just for attending the live master class. Alright, so hope you got a ton of value. Do me a favor make sure you subscribe hit the like button, because here’s the deal when you hit the like button and you subscribe.
Ok, that’s how I know you’d like content like this. So if you like content like this definitely comment below hit the like button and and subscribe, but more importantly, you know, you know be sure to give me some feedback and that way I can do future articles the better serve you alright, so hope you got a Ton of value and I’ll see you on the next one later.
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So clearly, things are going in the right direction. People are getting verified and this is in fact working so in just a second we’re going to dive into my computer. So I could walk you through the entire process on how to work on your verification and in addition to that, if you’re new to the blog welcome be sure to hit that subscribe button for daily content. Just like this article you’re reading right here.
So without any further ado, let’s go ahead and get started and walk you guys through exactly how to get started with verifying your Instagram account for 100 % free. So, as you can see, we are now inside of my computer and I’m going to walk you through how to get this verification alright. So the process is very, very simple, believe it or not, and on this screen right here, I’m going to pop up a little screen recording on how you can actually go through it inside of your settings in about 30 seconds or less and by the way, if You’re not following me yet make sure you go ahead and follow me at Toni mast official for some more content from yours truly but simply know.
If you go to your settings and then you scroll down to request verification and after pressing that you’re going to want to fill out, that form where you go ahead and enter your name and also a little bit about what your brand and what your account is About and filling in that proper category, so they know exactly what kind of verification you are applying for, in addition to a copy of your photo ID that will match your name now.
What is going to make sure that you actually get that Instagram blue tick and actually get it verified? Now, there’s a few general qualifications out there that instagrams going to be looking for because they don’t necessarily want to give everyone a verification check mark next, our name on Instagram because out simply dilute the purpose of it now. Instagram has this feature the verified? That’s actually you and that it’s not some fake account or someone trying to impersonate you or someone trying to scam someone, especially in the business realm.
So this blue tick is very, very important and can actually add a lot of value to your business. So with that being said, we want to go ahead and give us a shot. Now it’s not a hundred percent given that you’re going to actually get verified by filling out this application, so the general qualifications, first and foremost you’re going to want to have a significant amount of followers. If you don’t have any presence on Instagram, there’s going to be very little likelihood that you’ll actually get that verification, because if they started giving you a verification, blue ticks on everyone’s usernames, it’s really going to take away from the meaning of that all right.
So ideally you’re going to want to have at least twenty five or twenty thousand followers to try and get verified now. Yes, many people do not have that up with consistent content and stuff I’m going to touch on in a future article I’ll show you how to build out that viral content strategy to actually work your way to a larger following on Instagram, okay. So beyond having that significant amount of followers on Instagram, that’s not the only thing that necessarily cuts it you’re going to want to have a strong presence on other platforms outside of Instagram.
Now this could be YouTube. This could be twitch. This could be Facebook, whatever it may be. You’re also going to want to have these linked in your description and a little bit of a blurb about what you do inside of your bio, so that linking your description is very, very valuable when it comes to reassuring Instagram that you’re someone that deserves to be Verified on their platform, okay, in addition to that, something that can also help you and be in you know your corner to help you get that verification is publication or press coverage if you’re featured and on a specific website or a magazine, anything of the sort.
Your brand, being featured inside of a publication of some sort, is going to help you go ahead and get on Instagram side to go ahead and give you that blue tick. So with that, the bigger brand presence that you have overall, the easier is going to be to get verified as simple as that, the more you have in your corner, the better chances you’re going to get verified, and these are just a few general qualifications.
Another thing Instagram is typically going to look for is existing spoof or impersonating accounts of you or your brand that are already out there on the platform. So if there are people trying to take your username with maybe a period or an underscore in there and they’re trying to come off as your brand or your personal self, then instagrams going to be looking for that as well. Something that could work to your advantage is, if you actually have a copyright or trademark for your own business.
So, if someone’s trying to impersonate your business, for example, providing that and filling out this form that I’m going to show you guys on my screen right now is reporting to Instagram and having something on file that is also working or you such as you know, proof Of a trademark or proof of a copyright or concept that someone may have taken from you, so the intellectual property Instagram is not the best.
With these response rates, it is a free platform and it is not easy to go ahead and get a hold of them or going to Instagram representative. That’s going to really dive in there and do the hard work for you to make sure you’re in the right position. But having those other qualifications that we talked before such a significant amount of followers, strong presence on other platforms and even featured in publications or press coverage is going to work to your advantage.
So that’s something that you definitely want to have and if you don’t have it already start hustling and try your best to get out there as much as possible. So with that being said, entering your complaint or filing a report to Instagram is something that can also help you in either retaining a loss. Username, that’s someone maybe hacked you someones, trying to impersonate you and also something on file that will help you move in the right direction of getting verified, because it’s clear that people are trying to impersonate you or your brand or your business.
So with that being said, go ahead and drop a comment down below. Let me know if you guys actually get verified, it’s not the easiest process or not accepting everyone right now. It’s really tough to go ahead and get accepted, but having some of these qualifications and working on these qualifications will definitely help you for sure. So if you have that brand presence inside and outside of Instagram, it’s going to help your likelihood to actually get verified.
So go ahead, fill out your application, just like the process. I showed you before I’m going to show it again right here on my screen, the screen recording on exactly how to submit your application to get verified on Instagram, and you can literally do this right now takes you less than 30 seconds. So why not give it a shot, even if it’s not the best likelihood that you’ll actually get verified, it is definitely worth a shot if you’re in that reasonable range and could actually use that blue tick on your account.
So without any further ado, I’m going to wrap up this article right here. I hope you guys enjoyed it, took away some value or learn something new, be sure to go ahead and hit the like button down below and do not forget to subscribe for more information. Just like what we went over in this very article, in addition to more paid advertisers, Facebook Ads, Instagram, organic growth as well as going viral, and also, of course, ecommerce all right guys if you’re not signed up for that 7 day.
Free crash course go down to the description, but and sign up for the EECOM success blueprint today for 100 % free before we close the doors and actually start charging people for that very program, so that any further do I’m wrapping up this article and I’ll be Seeing you guys in the next one
Me a comment 20 minutes ago asking about a article that I cut a while back on running an engagement ad on how to run a Facebook engagement ad and sometimes people get it right away. Sometimes people don’t and that’s why I love your comments. Man, if you have any questions whatsoever drop me. A comment below question me on my articles.
Question me on strategies. Ask questions, that’s how you get answers to what the thoughts that are going on in your mind. You know all that stuff that you’re thinking of or assuming or trying to try to figure out, I’m telling you man most likely. Your answer is a question away. So if you can, if you can drop comments below man, I promise you. I would do my best to get to every single one of them and drop a new article to really kind of bring you up to par on where, where you know you should be and where your ads could be in this particular case.
So this one had to do with an engagement ad article that I made and, for some reason, Miriam is not really having success with it, and so what I’m going to do is I’m going to kind of just add my two cents and and just kind of Walk you through another engagement, ad and and kind of just share some more information on on making you understand it and just making it more clear and in making sure that you guys really understand the differences between all these different ads.
The pros and the cons and just the advantages and the disadvantages of running an engagement ad or a article view ad or lead capture, ad, really understanding the differences between all the different ads that you can possibly possibly be running through Facebook, because that’s where it truly Starts man, it truly starts when you come over here to your Facebook page, you click on create and you click on add it all starts there when you click on that ad.
It’s going to bring you to this section right here, and this is what you want to bookmark so bookmark. This page right here come up here, hit the star and just bookmark this tab, because this is where all the magic is going to happen. Okay, now um, this is where it starts. An engagement is right here, but I want to really kind of edge, Kate, you and kind of share. What’s the purpose of an engagement like why an engagement ad right, it all comes down to your goal.
You guys it all comes down to your objective, like what the heck are you trying to do on my blog. I talk a lot about online marketing and when it comes to online marketing, there’s many aspects to it, but I truly believe at the end of the day, it’s all about capturing a lead. It’s all about making a sell, and/or capturing a lead, and so with that being said, coming in here to the Facebook platform, whether I’m running a Facebook ad or whether I’m running an Instagram ad or whether even running a YouTube ad 99 % of people.
That are that are running ads are doing it for those two main reasons to either make a sell or to capture a lead. Okay. Now those are the two top reasons. The third reason is for some type of brand awareness or some type of exposure. Okay, that’s the third reason, so so to tell you the truth. The third reason when you, when you go for for in this case, engagement, which I call exposure brand awareness, it’s it fits number three.
It fits that category of the third, the third reason, but mainly people that are that are going for for for that type of an ad are mainly people that are that are that, are how can I say this that are that are just trying to get some Type of exposure: okay, they’re, not driving the click to a landing page they’re, not driving the click to a checkout on your website, whether it’s a Shopify or an Amazon or your own e-commerce website.
So your objective isn’t to drive a click to buy something. So, therefore, you are most likely just looking for exposure you’re, looking for just brand awareness, you’re looking for exposure, you’re looking to just get your name out right, and so those are the people s the third reason and and the third types of people you know that Run ads, it’s it’s it’s if that time, a person that is not necessarily looking for lead or a cell right away.
So, to tell you the truth, the way I look at that is that if you have extra budget, if you have extra money to throw at Facebook ads, then you can start running engagement. You can run maybe brand awareness and reach you can maybe go for. Go for go for article views, go for article views right if you’re just looking to spend some money and get and get your feet wet if you’re, just learning and you’re trying to really explore and really understand the differences between all these ads, because at the other Day, it’s going to be your analytics.
It’s going to be your reporting. It’s going to be your numbers that determine the differences between all this stuff right, you’re going to have to look at your report, but what I’m going to do is really give you give you give you a heads up and give you a cheat sheet on how To really approach it, engagement in this particular case, shout-out to Miriam Miriam, is, is trying to run an engagement ad okay.
So what I’m, assuming? What I’m, assuming is that Miriam is not looking to drive a click to a landing page, because if we, if we were, then our objective would be to capture a lead right, we’re driving it to a landing page in order for them to put their name and Email, that’s going to be a traffic type of ad or it’s going to be a conversions. It’s definitely not engagement. Okay now can people see the engagement ad click on it and then go to your website yeah.
That can happen for sure, but you’re telling Facebook, hey man, that’s not really my objective. If it happens, it happens great, but my objective is to get article views or my objective is to get just brand awareness or reach or engagement, which all kind of cover. What those are exactly in more detail, but if you’re, if you’re, not driving a click to a landing page, where you’re going to be capturing a name and number or if you’re not driving a click to a website where you’re looking to make a sell.
Okay, then agent is something you can run and again. I just truly believe it’s only if you have more budget, because because at the end of the day, I’m willing to bet the majority of you guys that are reading this article right now are looking to do number one or two number one you’re looking to make A sell online number two you’re looking to capture lead, so really engagement wouldn’t be your type of Facebook ad.
Now again, if you have an extra budget, if you have more money to spend engagement, I’m going to tell you why people run engagement, I’m going to tell you the benefits of an engagement ad, but an engagement ad, wouldn’t be something really for you right now. If you’re, if you’re really trying to turn it trying to accomplish step one or two, you know reason one or reason 2. So if you’re, if you’re not doing that, then an engagement ad would be something you can run.
Okay, so an engagement ad. Let’s take a look at, let me, let me see if I can find. Actually I for sure would be able to find. Let me see if I can just go through my newsfeed and let’s see if we can find an engagement ad okay. Now again, as I mentioned, the objective with an engagement ad is to not necessarily get that person to click. Okay, they’re not we’re not looking to get them to a website to buy something; we’re not looking to get them to a landing page, to give up a name and number okay: we’re not giving away anything for free, there’s, no free download, there’s no free training article! There’s no name and email: that’s not the objective, we’re not taking them there! Okay! So with that being said, our whole thing would be to keep them on Facebook, keep them on Facebook and get them to engage in the post aka, the ad okay.
So as you scroll through Facebook, let’s see if we can find an engagement, ad, okay and and – and I could just I can just look at it in and 99 % of the time I can know exactly what type of ad it is just by looking at It so, let’s see if I can find an engagement ad, this could be an engagement ad. Okay, now I’ve seen way way, bigger numbers, but bestseller publishing this a article of Russell Brunson.
Obviously this is not coming from clickfunnels. This is not Russell running this ad. It’s someone else: it’s bestseller publishing now this right here could possibly be an engagement at for sure. I’m 99.9 % sure that this is an engagement ad. So anytime, you see the word sponsored and you’re scrolling through and you see a ton of engagements you’ve seen a ton of people like it. You see a ton of people share it, which is not exactly a lot, but the ad could have just started today for all we know, and that could be a ton of engagement just for today alone, and then they run it for another five days and before You know it, the 15 comments are going to be a hundred and fifty comments and the thirty shares are going to be.
Ninety shares right, so this ad could have just started today for all we know, but what I do know what I’m. What I’m willing to bet is that it’s an engagement ad, because you see the engagement anytime. You see a ton of shares, a ton of comments and a ton of likes. That is an engagement ad. Now, there’s a learn more button, so I can click on it and I can go off of Facebook and I can go to a landing page and there’s my name and number.
But the objective was not that the objective was to keep these people on the platform and get them to comment, get them to share, get them to like okay. Now, what are some reasons why people would do that right if they’re not looking to capture a lead or, if they’re not looking to make a sell, necessarily at the end of the day they are, but not in this particular case, not with this specific ad objective.
It’s an engagement ad, what’s the purpose of it, and why would someone even run it? Why would bestseller publishing run this engagement ad? A couple reasons is because of the social proof when you’re scrolling through and you see different posts and there’s a ton of people liking. It a ton of people sharing it. It gives off social proof that a bunch of people are liking. This post, which is true little, do we know that it’s coming from an ad right, because once once they stop it, that engagement stays and this post could be a post on their business page and it’s no longer running as an ad.
But the social proof remains, so it was worth it to spend the 20 bucks to get a ton of people to share it, a ton of people to like it. So when we turn the ad off, those numbers remain in it, and now our looks like an authority, it looks like it’s been seen by a ton of people which it has and and little do people know that it was an actual ad that made all that Happen so number reason reason number one why this person would run.
It is for the social proof to get the numbers up high and it really build that credibility. Okay, what could another reason? Another reason be. Another reason could be that this person didn’t have a landing page which they probably do. I don’t even want to click on, learn more because I know where this is going. I seen this ad before, but this and there’s a link right there in the actual and the actual coming in the in the copy up here in the text, so that there’s the link, so this learn more, is definitely taking me to this link right here, but Reason number two could have been that they didn’t have a link.
You know a lot of people can run. You can run an engagement ad, someone that doesn’t have a landing page. You don’t have to have a website, you don’t even have to have any URL at all and you can run this engagement ad and just get a bunch of people to comment. That’s reason. Number two, so reason number two a lot of people. I don’t even have a landing page, don’t even have a website, but they want to run Facebook ads and keep everything on.
Facebook they’ll run an engagement ad and just get a ton of people to comment a ton of people to comment now, one one downfall about that is that you obviously have to keep looking at your Facebook all damn day, because if you have ads running – and you Have people commenting it’s your job to make sure that you’re replying it’s your job to be stuck to your phone like frickin flies on, and you have to be commenting and replying to all these comments, because you’re paying for those comments right.
Those aren’t just random comments. Coming because you put up something organically, those are paid engagements, so you want to make sure that you’re, actually replying and staying engaged with the post. That’s the whole purpose of an engagement ad, so you can get up the the you can get the Facebook algorithm working in your favor, because a ton of people are commenting and Facebook keeps showing it to more people.
Okay, that’s number two reason: number three is to get a shitload of people to share it: okay, depending on your budget, if you had 50 bucks like let’s say, for example, we put 50 bucks at this engagement ad this 3. This 30 would most likely end up at 300 within a few days. We’d have hundreds of people share it. That’s a huge huge benefit. Huge benefit. Is that worth the 50 bucks hell yeah to get a bunch of people to comment to keep them on Facebook? Remember we don’t have a landing page, let’s just say we don’t have a website, we’re just running ads and keep it keeping the traffic on Facebook.
It was worth it for all those people to comment, and it was for sure worth it for all those people to share it. They all shared it to all their friends and tens of thousands of people most likely saw this article which which, which was super powerful. So the fourth reason: here’s here’s the fourth reason and that’s kind of all. I got for you. The fourth reason why someone would run an engagement ad is to build custom audiences of the people who are actually engaging in it.
Okay and the only reason why you would do that is to retarget those people in the future. So, for example, I run this engagement ad. I run it for 5 days at $ 10 a day I put $ 50 into it. What I’m going to be able to do now is I’m going to be able to go into Facebook and create a custom audience of everyone who engaged in this post? So all the people who shared it all the people who commented all the people who liked it all the people who clicked on it Facebook is going to allow me to categorize all those people create a custom audience and then therefore, I can retarget that audience in The future with ad number two that’s powerful, so as people start to start to click and comment and share Facebook’s going to collect all that data for you and that’s now considered a warm market.
Now you can go out there and run the next ad or in the next ad, run multiple ads thereafter and retarget. Those people who engaged in your previous ads, that’s powerful. That’s the name of the game, no matter what objective you’re running is retargeting you’re, going to be retargeting people who are engaging you’re going to be retargeting people who are landing on your pages, because you’re pixel in them you’re going to be retargeting.
People who are reading your articles, because Facebook’s tracking, all the article views right so creating custom audiences are what you actually have to do in fact, stay to the end of this article stay to the end of the article and at the end, you’re going to see Me do another article on how to create a custom audience and why you need to be creating custom audiences. All this engagement needs to be in a custom audience that you’re going to be able to retarget with future ads in in the future.
Okay with ads in the future, so stay to the end, you’ll see that article come up, that’s how to create custom audiences with with Facebook. So that’s super super powerful, but mainly those are the top 4 reasons. Men why you would run an engagement ad so so, and you know what let me let me let me let me add, number 5. Here’s number. 5. Here’s number 5. Okay, here’s the top! Here’s a fifth reason: it’s because of the engagement because of the numbers because of the social proof, so let’s say, for example, I have $ 100 to spend on a Facebook on Facebook which ain’t, so you want to step your game up in 2020.
You got to be coming with a little bit more budget than that, but let’s say, for example, just for the numbers sake. Let’s say we have a hundred bucks and, let’s say 50 bucks we’re going to spend on this engagement ad and the whole purpose is to get a shitload of people to comment like and share okay after the $ 50 budget, that ad is turned off. We then go run a second ad, using in the same exact post using the same exact ad, but rather than engage, or I should say post but but rather than running an engagement ad.
Let’s say we run it again for conversions, but we only run it to the people who engaged that’s retargeting, but then also we take it again and we run it under article views now whenever we want to grab this contest. This is what we, what we call an asset whenever we want to run this asset again. Let’s say this is a high converting ad. A lot of people engaged a lot of people, viewed it and it’s a good article and we shut it off now and we want to rerun it again when we rerun it again.
This is number five when, whenever we rerun this this ad again, these numbers stay. So one reason to run a article I mean excuse me to run an engagement is to get all these numbers up and then we shut it off and run it again under, let’s say conversions, and by the time we run it under conversions. All these numbers are super high. That’s the reason. That’s the fifth reason. It’s a social proof, and I don’t know if that would reason number one chime at the rewind this article and read I myself, but it’s a social proof.
Okay, it’s a social proof, whether I said that as number one or not it’s it’s social proof when you have big numbers like that, and people are scrolling through, let’s see if we can find find one, that’s actually even bigger than that. As far as the numbers, let’s see look at this perfect example. Perfect, perfect example. This is a 30-second article man. This is rant from spark a our creators. Look at the engagement 8,000 people liked it.
Four hundred and five comments, 548 shares. That is the definition of an engagement ad okay. Now they ran it under that they ran the engagement at first under engagements right. They ran the ad under engagements. First, let’s say they put a couple hundred bucks to get these big big numbers. This is the very very first time that I’m seeing this ad I’ve never seen this ad. I don’t know who spark a our craters are, but hey Tripp, Tripp out on this look at it.
This way, let’s say, for example, they spent the last month targeting a completely different audience: okay and they ran it under engagement. They got all this engagement and they did it last month. Okay, now we’re in a new month and now they’re running it again, but under let’s say conversions and by the time they run it again. It’s coming to people like me and by the time I’m seen this ad for the very first time.
The numbers are absolutely ridiculous, so I’m looking at this and I’m saying holy, these people must be crushing. It 548 shares 405 comments. Are you kidding me who the hell are these people? They must be doing extraordinary right, that’s the assumption and that’s the perception and that’s what people think and that’s how that that’s social proof, and so it was worth the hundred bucks on the engagement.
They turn it off and then now they’re running it running it again, because it was a great article, so now they’re running it again under conversions over here under conversions, because they’re a whole objective now is to get people to download download, learn more which, when you Click on learn more: you can go to a page, a landing page and enter your name and email or or or yeah to download something.
That’s conversion, that’s akin version. An action is a conversion. An action is a cell or a or a lead capture. Okay, that’s conversion! That’s the conversion objective over here; okay, so if you’re looking to do any of that make a cell online or capture an actual name and number aka elite, it’s conversions! But if again, if you had extra budget, is it worth it to run? Engagement? First, to get a shitload of people to comment like and share and then take the same piece to come over here and run conversions.
Was it worth it hell? Yeah was worth it these people to have these big numbers like that? All that shows man has credibility. All that does is show social proof. It’s it’s it’s it’s it’s it’s it’s! It’s letting people like like me, think and assume that they’re the big swinging. You know what of the industry and they’re killing it. That’s all! I’m thinking big numbers. You know freaking crushing it.
That’s what I’m thinking and so that’s the whole purpose of an engagement man is to is to get people to stay on the platform, crank up the numbers and engage in your post and those are all the different ways they that are reasons why you would do It and in and if anything, in my opinion, the biggest reasons, why is to create the custom, audience and retarget those who engage and that’s exactly what you do with a article view ad.
So when you come in here and you run article views, the whole objective with article views is to not get people to click on it and go to a landing page or to get people to click on it and go buy, buy your product. That’s not article views. The whole objective with article views is to capture an audience is to create a custom audience of all the people who are actually viewing it. So then, therefore, you can go out there ad number 2, ad number, 3, ad number, 4 and retarget.
All the people who readed your article, that’s how you continue to stay top of mind and you continue to get in front of a warm market and that’s how your actual cost would remain super low, because all you’re doing is retargeting an existing warm market of people Who are already reading your stuff or engaging in your post? Ok, so I know that was a ton right there. You guys reread this article, if you and in in in in in and learn from it man, because those right there are all the reasons why an engagement ad is is, is worth it just depending on your budget and in depending on on your overall objective.
Okay, so what I’m going to do here? Man is all run. A quick engagement, ad I’ll put together something super random, real, quick and and just run it run it through. So you guys can know how I set it up and depending on what industry you’re in, if you’re, in housing or, if you’re in employment or, if you’re in credit. Okay, if you’re in insurance mortgage loans, make sure you click on one of these okay.
Because if you don’t, if you don’t check this box and in and in check – and you know, freaking mark the correct one – your ad will not be approved. Okay for sure, so I’m going to go with this one homeowners insurance, I’m going to run it on it. On a on a sample page right here, shot up to my boy, Robert, and we’re going to just set up a quick engagement ad under his his his recent post, and what I do also is I post every ad that I do 9 out of 10 ads That I do, I put it on the page first, okay now this right here is what he put up on the page on the fifth, and this is what he wrote being selfish, isn’t always bad, and what I’m going to do is I’m going to actually add To it, because this is going to be an engagement ad, so I want to see how how it, actually, you know, turns out.
So what I want to do is I want to. I want to simply ask a few questions in here up at the top, so I’m going to put I’m going to add to this being selfish, isn’t always bad? What are your thoughts drop? A comment below okay, so now we’re getting people to comment, we’re getting people to drop a comment. What are your thoughts? We’re asking them a question being selfish? Isn’t always bad? What are your thoughts drop? A comment below I’m going to save that and and and now we’re going to go in as an engagement ad, so whatever your engagement, that is ask a question, because the whole thing is is to get people to comment.
That’s the whole purpose of an engagement ad is to get people to comment, get people to share you. People like it. So let’s ask him: let’s hey what are your thoughts and let’s just get a shitload of people to comment below with their thoughts? Okay, so that this will be fun and we don’t have to put a huge budget towards it. So, let’s go with uhm: let’s go with we’re, going to go with and we’re not even going to go at CBO right now, because it’s going to be a one-time one-off ad.
So I’m not going to even do worry about the the campaign budget. Optimization. Let’s just run through this part here and set it up so custom audiences. We don’t have any custom audiences just yet so we’re going to come down here and we’re going to simply target his local area. People who live in the city of Norman okay actually know what we’re going to go with everyone in his state. Let’s go with everyone in the state Oklahoma.
How do you even spell Oklahoma, dude? Okay? So, let’s go with Oklahoma, we’re going to just target everyone in the actual state people who live in this state, okay and then and then, when you actually go with when you check that box and you go with housing or credit or or anything like that, like I did on the first page, you can no longer chew or change the actual age or the gender okay, so that remains the same and that’s totally fine and we’re not even going to we’re not even going to focus on on any of the detailed targeting we’re Going to leave it very very broad – and this is another another another key key strategy and a Golden Nugget tip running on an engagement ad a lot of times.
People will come in here and put in the actual demographics, the interests and the behaviors right. The detail targeting, but in this case I’m not I’m going to leave it straight bullying, I’m going to I’m going to leave it wide open, I’m going to leave it wide open, because my whole thing is: I want to grab an audience um um. This is a cold. Add I’m going out to a cold market. These are people that don’t know him.
Yet it’s an engagement ad okay. So what we’re going to do at the end of this at the end of this campaign, we’ll put five dollars a day for five days and at the end of the campaign, we’re going to get a bunch of people who engage and what? What I’m going to do is then be able to create a custom audience of everyone who engaged with this post and then and then retarget them in the future. Okay, so is that worth the 25 bucks heck yeah, it’s worth the 25 bucks, so we’re going to leave this part blank.
When I’m going to worry about that now, what we’re going to also do is we’re going to exclude people who, like his page, we don’t need to target those folks who, like the page, I’m going to leave it at automatic placements. That’s fine, post engagement is what we’re going for and then we’re going to go daily budget of $ 5 and we’re going to set a start and end date. So today is the 27th and I’m going to go with I’m going to go with 5 p.
M. We’re going to start it today and we’re going to go till the end of the month. Okay, so we’re going to go we’re going to go twenty seven! Five! Ten fifteen twenty we’ll put twenty dollars towards this ad and run it for the next four days. Okay, so this is how I normally set up my ads. You guys, because I don’t like to even though I do check my ads all damn all day. I mean I’m in the damn ads manager all day and I’m to tell you truth.
I am micromanaging it to a certain extent because I get high off the numbers. I get freaking high off the numbers, I love looking at the damn numbers and and and making sure that the ads performing you know right so, but if I happen to forget about it or if I happen to and and that’s what allows my mind to do, My mind allows me to forget about it, although I come in here and and read the numbers, like a hawk, my mind, is at ease, because I know that my mind.
I know in my mind that I have an end date already set up where I know that I’m not going to go over budget, that’s the biggest thing I don’t want to do. I don’t want to go over budget. I don’t want to forget about an ad that is still turned on and it’s been 70 days later and the damn ad is still turned on and it’s like dude. You don’t want that so so I always make sure that there’s an end date, but I still micromanage the ads and I’m looking at the ads all day and because it’s why I do full-time – and this would I do full-time so I’m always up in here.
But I still set a a start and end date for sure: okay, so I’ll go $ 5 a day run it for the next four days and then what I’m going to do is I’m going to hit continue and now we’re in the third step. So, as I mentioned, I post it on the page first, okay, so it goes on the business page first and then I come in here and run the ad. So what I’m going to do is I’m going to make sure that I have the correct page.
So I’m going to scroll down scroll down, get the right page, there’s the right page and then I’m going to use existing post. So you selected page we’ll just leave that as that and then we’re going to use existing post. And it’s going to be that last one that you just seen being selfish, it being selfish, isn’t always bad! You choose that post right. There you hit continue and now we have it there.
So we don’t have to write anything. We don’t have to upload a article or an image everything it’s already there, because it’s on the page, okay, so down here, and so oh say right here. This post can’t be used for for ads on Instagram, which is fine, okay, so, and then, if I want, I can add a call to action button. So again, even though it’s an engagement ad and people are going to be engaging with it.
Liking comment share. There’s a chance that someone can click, learn more and go to an actual landing page or go to a website right. There’s always that chance so right here, just to kind of back yourself up, you can always put some type of call to action. Button get quote: learn more, send message shop now, I’ll just put send message for now, since we’re not taking them off of Facebook, we’re going to leave them on Facebook and if they want, they can for sure always send a message, but we just want it.
We want it, we want to see the numbers we want to just kind of get some engagement going and again. The whole purpose of this is so I can create an audience, create a custom audience of people who engage in it and then I can retarget them in the future. Okay, so um preview not available unable to display a preview. Okay, it’s fine! It will refresh once and then right here I can create new or I can use existing.
So this is on just on the messaging which we don’t have an existing. So we’re going to just leave that, as is and then verify your changes, you hit confirm and you’re done you guys that is it! That’s how you set up an engagement ad and so hopefully that kind of answered some questions to Miriam. What you want to do is, if you have, if you know your interest, and you know your target audience then for sure put that in the detail targeting, but what a lot of times when it comes to the engagement, it’s good to leave it wide open as Well, because, at the end of it all I’m going to be doing is grabbing all the people who engaged with it as long as it’s within my city are within my state and or within my country on where I’m doing business like, I don’t want to send An ad worldwide and and and and and create a custom audience of all the people that who engage with it, because when I go and try to sell something to them in the future, they’re, not even my audience, I don’t want to do it that way.
So when you’re doing an engagement ad always make sure it’s within the same location within the locations that you’re able to do business. Okay, in this case the guys doing business in Oklahoma. So I’m not going to run this ad all across the country or in multiple countries, because if I get all that engagement and create a custom audience around, all those people who engaged when we go run. Facebook ad number two three and four we’re going to have an audience of a bunch of people that are out of our out of our demographics and that’s not what we want.
So in this case, we’re going straight for his state and we’re going to just find everyone who engages with the post and then retarget to retarget them in the future, with our custom audience and with feature Facebook and Instagram advertising. Okay. So hopefully that made sense. You guys shout to Miriam. Thank you so much for dropping a comment and asking a question. If you guys are new to the blog man, I’m dropping weekly content on social media, marketing, affiliate marketing and making money online.
So I’ve been building myself an agency since 2016. In the trenches focused on one niche focused on Facebook, advertising focused on affiliate marketing and focused on just bringing value to the online entrepreneur. So if you’re new subscribe hit the bell for notifications and drop me a comment below, let me know where you guys are coming from and let me know how I can bring value to what you’re doing online and if you guys are new to Facebook Ads.
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A lot of that. I don’t that I don’t even put on YouTube. You guys will be getting. You know first dibs on all my secrets and all my strategies on how I’m building my business through Facebook and Instagram advertising so jump on the VIP list, FB ads for beginners, calm and I’ll, see you guys on the next article over now,
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Online.Com e in questo article andrò, a insegnarvi esattamente, come ottimizzare le vostre inserzioni e ottenere un profitto e benvenuti ragazzi stefano montana qui per voi per insegnarvi come creare, il vostro business profittevole partendo da zero online e fare quindi un sacco di soldi, attraverso facebook shop iv.
Ai social media e una miriade di altri, metodi, che sono, presenti, oggi è, che voi, dovrete sfruttare al cento per cento se volete fare soldi online; ok, quindi, mi, raccomando, state sintonizzati, iscrivetevi, al canale e mettete, un bel, like al article, iniziamo subito, ok, è, prima di Tutto partiamo con la creazione del nostro account gmail quindi abbiamo bisogno ovviamente di una e mail va bene: abbiamo, già creato, a stefano articlecorso gmail.
Com questa non è la mia e mail vera, ovviamente l’ha usata solo creata, solamente per questo; corso, ok per questo article quindi non Scrivete mio fate, cose del genere, apriamo, creato grazie, alla nostra nuova e mail, il nostro account facebook, ovviamente ha chiesto, gratis, ok, creato, il nostro account facebook andremo, a creare, il nostro account business manager, dove viene, creata, dove avviene la magia; ok, il nostro per creare, il Nostro account business manager, dobbiamo andare, su google scrivere business manager, login, ok, business manager, il business manager, è il cuore del nostro facebook per le in sessioni; ok, il l’account business manager, gratuito ovviamente, non dovete, pagare per il business manager, ma dovrete pagare per le versioni ovviamente.
Facebook non vi, regala niente, ma sembra una piattaforma, gratis libera ma in verità è tutto creato, ok per fargli spendere soldi per quanto riguarda la bisogna, ovviamente dunque creato, il nostro account business manager da da google come detto scriviamo su su google business manager, login creiamo il Nostro account e avremo la nostra home che sarà fatta più, o meno così, ok, abbiamo già, creato la nostra pagina fan page stefano articlecorso al nostro account pubblicitario stefano articlecorso di conseguenza, ok, questa è la nostra fan, page dalla, quale noi inizieremo, il nostro business nostra avventura Imprenditoriale, ok, dobbiamo inserire ovviamente la immagine di profilo, l’immagine di copertina e tutte le formazioni disponibili relativi al nostro business in modo che ovviamente, chi, entra, nella, nostra pagina fan, page la nostra; pagina facebook, ok, possa, trovare tutti.
I article le informazioni, recensioni informazioni relative al nostro business, va bene: creata la nostra; pagina facebook, dalla quale, noi andremo, a creare le nostre inserzioni vogliamo prima di tutto, aggiungere immagini mangini copertina, article foto, informazioni utili; ok, a chiunque visiti la nostra, pagina facebook, informazioni utili al Potenziale cliente al visitatore, utili per ovviamente descrivere il nostro business, cosa facciamo cosa vendiamo come lo facciamo come lo vendiamo eccetera, eccetera, ok, quindi tutte, le informazioni, relative al vostro business ovviamente, voi capirete, che le app ovvero gli annunci di facebook, verranno creati, attraverso, questa, pagina, facebook, Quindi mentre il vostro diciamo il vostro pubblico andrà, a scorrere la vostra, home la pagina, facebook, sarà quindi, quella, relativa, ovviamente, quello, appena, creata, ok, poi credete, le vostre ad attraverso questa pagina quindi, se per esempio la vostra pagina si chiamerà stefano articlecorso appunto voi vedrete l’annuncio Da stefano articlecorso, ok in quanto, il nome della vostra fanpage, no kevin spacey è stefano articlecorso nel nostro esempio andremo, a creare una faremo un esempio di un per esempio della creazione un brand di moda.
Ok, lasciate stare, il nome solo, il nome non è, importante giordo, che qualsiasi nome non assolutamente importanza a lui sa cosa che conta è, il brand; ok, il valore che la gente, percepisce e da al brand tutto il resto non conta, potete chiamarmi, anche, marziali venuti da Marte: ok, non assolutamente, importanza, quindi, crea la nostra pagina facebook andremo, a creare, il nostro account pubblicitario nel quale verranno create appunto le vostre ad ne posso pubblicità le vostre inserzioni; ok, come potete vedere qua nelle impostazioni dei business manager, potete addirittura, aggiungere, persone, quindi, collaboratori, o Colleghi il generale che possano gestire le vostre, pagine facebook, ok, potete avere, più, pagine, facebook, più accanto, pubblicitari più cataloghi di prodotti, eccetera eccetera, queste, persone, potranno, quindi, gestire, anche, non per forza, come amministratori, diciamo amministratore, il ruolo più importante del vostro, business manager, ha quindi, solitamente Dovrete gestirlo voi, ok, quindi avete, il potere massimo nel vostro business manager, merito della pagina ha un potere un pochino inferiore ma comunque la possibilità appunto di fare, tutte, queste, cose, specialmente, nella pagina, ok per quanto, riguarda l’account, pubblicitario, ovviamente, qui, è, un discorso, un po più Importante in quanto per quanto riguarda l’account pubblicitario dovete essere sicuri che il vostro collega dal vostro partner, si chiama persona fidata in quanto andrete, a ovviamente dove andrete, a spendere.
I vostri soldi il vostro budget e quindi dovete essere sicuri che non le faccia che non crei. Pasticci, o casini il vostro campo, pubblicitario nelle, vostre inserzioni, I nostri ad se, no andrete a spendere più di quello, che dovreste e, il vostro business andrà, a farsi benedire, ok, quindi creato alla nostra pagina creata al nostro account pubblicitario siamo pronti per creare la nostra. Prima inversione, ok nella sezione, cessione, inserzioni, qui, potete vedere, che ci, sono, diverse voci, non te li ho più avanti andrò, a spiegare dove potete per esempio inserire.
I dati di fatturazione. I dati ovvero date la vostra carta di credito del vostro, paypal, grazie, alla quale grazie, al quale, andrete, a pagare le vostre sessioni avete qui una panoramica, dell’account tutti. I dati relativi ovviamente questo è un account di prova, ok di spiegazione, partendo da zero ripeto un tutorial guida assolutamente per begins, ovvero per principianti al quale ti illustrerò partendo da zero, come creare le vostre campagne facebook in maniera efficiente in modo da ottenere risultati prima di Tutto qui I dati che notiamo sono clic sul link, alle impressioni l’importo speso copertura eccetera eccetera qui, anche abbiamo, diverse voci, è possibile, modificare, queste, voci, più, avanti, mi, farò vedere, come ok in modo che voi abbiate, delle, diverse angolazioni, ok del vostro, risultato su facebook, perché Abbiamo diverse voci da controllare ogni volta, che noi facciamo, creiamo una campagna, facebook, la facciamo, partire, creazione, inserzione, ok, noi, stiamo, creando una inserzione per la prima volta e quindi vogliamo creare una campagna, la prima cosa che facebook, ci andrà, a chiedere è ovviamente, qual, è, il Tuo obiettivo qual è il nostro obiettivo; ok in questo esempio in questo, tutorial questa guida andremo, a creare; ok, c’ è un esempio di un brand un brand di moda del più classico degli esempi un brand di moda di occhiali da sole orologi oppure braccialetti eccetera eccetera.
Ok, quindi qual è il tuo obiettivo di marketing, qual è, il nostro obiettivo di marketing in questo caso noi abbiamo scelto come obiettivo di marketing, ovviamente la vendita di prodotto, fisico, ok, non vogliamo, vendere, il nostro, prodotto fisico, che è, un prodotto legato all’industria della moda. Va bene: noi dobbiamo, assolutamente, capire qual, è, il nostro obiettivo di marketing, il nostro obiettivo di marketing in questo caso è la vendita di prodotti, fisici; ok, stiamo facendo, l’esempio di un brand di moda quindi accessori occhiali da sole orologi qualsiasi cosa, vogliate, vendere; ok, potete, rendere, Attraverso facebook l’obiettivo di marketing, è la vendita di un prodotto fisico nel caso in cui voi aveste un prodotto digitale, o magari se volete avete bisogno di una generazione di contatti per il vostro vostro business di consulenza per esempio andrete, a selezionare la generazione contatti.
Ok in modo tale da generare più contatti possibili di persone, potenzialmente interessate al vostro business di consulenza, ok, nel caso in cui vogliate che il vostro article sia visto più persone possibili andrete, a selezionare l’obiettivo di marketing di visualizzazioni dei article ok, nel caso in cui abbiate Bisogno di traffico, ok, rimanda, più persone, a una, destinazione all’interno all’esterno di facebook, ok che in questo caso in questo, caso facebook vi, andrà, a inviare maggior numero possibile di persone; ok in base ovviamente al vostro budget sul, vostro sito web os, il vostro blog; ok su Una pagina appunto interna, a facebook nel caso in cui il vostro obiettivo sia notorietà del brand nel caso per esempio che voglia di ottenere più like la vostra, pagina facebook o che il vostro ad sia visto da più persone possibile; ok, mostrato, a sessione al numero, massimo Di persone quindi sarà la versione, più economica possiamo, dire della nostra campagna facebook in quanto, ovviamente ogni obiettivo di marketing, ha un costo differente possiamo dire che questa questa sezione di obiettivo di marketing, è la più economica in quanto.
No è un targeting va a toccare gente generale, ok, non dovrei da tre brand e per esempio andrà, a fargli ottenere più like ovviamente, come ben sapete. I like di facebook, soprattutto dopo, il cambio dall’algoritmo di facebook del 2018 nonno molto valore questo è un obiettivo che un obiettivo che vi suggerisco in quanto andrà andrei solo, ottenere più, like senza veramente, ottenere, clienti, che quello, che voi, volete, voi, volete vendere, il vostro prodotto; Ok: volete vendere la vostra, consulenza vostro, prodotto, digitale, qualsiasi, cosa, o che nel nostro esempio, stiamo, partendo, un brand di moda da zero; ok, quindi, voi penserete, a ok se la gente conosce, il mio brand allora è una cosa, positiva invece, no perché, grazie, al cambio, soprattutto Nel 2018 dell’algoritmo di facebook.
I, like mi, piace sulla pagina facebook, non hanno, molto valore in quanto, anche se voi trovate pagine con milioni di, like andrete a vedere che. I post ok di quella, pagina sono relativamente dotati di pochi di poco engagement, ovvero di poca interazione. In quanto facebook, non mostra, praticamente più, il post della fan, page nella, vostra home; ok, il nostro obiettivo di marketing per quanto riguarda la vendita dei prodotti fisici quindi prodotti di moda, è conversioni; ok, con conversioni andremo, a dire a facebook di selezionare un obiettivo un’azione importante Sul suo sito web come per esempio l’acquisto di un prodotto; ok, noi andremo, a dire facebook, facebook, io tu, ti trovi grazie, al tuo, pixar, grazie, al tool, algoritmo potentissimo, ok, nel, nostro, esempio, non vogliamo, convertire, ok, le persone in modo tale che vada, a compiere azioni Determinanti sul nostro sito web amenta, l’azione importante il tuo sito web successivamente andremo a selezionare le azioni nel nostro gruppo e cessioni; ok, più avanti che lo mostrerò non vi, preoccupate fa in modo che le persone seguono azioni importanti sotto sito web significa che il pixel di Facebook l’algoritmo di facebook, andrà a cercare, ok le persone, più facilmente, convertibili, nella, vostra, azione selezionata; ok, il nostro esempio dei brand di moda non vogliamo che le persone acquistino.
I nostri prodotti, ok, quindi l’obiettivo la vendita, la nostra azione sarà acquisto, che successivamente andremo, a selezionare crea un test, a e b cosa significa diciamo, che l’importante, fondamentale facebook, facebook ads e pubblicità di facebook, è test; ok, il tester states, testare più, audiance, più, pubblico, testare, Più annunci differenti in più al in quanto, facebook andrà, a selezionare gli ads vincenti, il pubblico vincente eccetera eccetera tuttavia noi non vogliamo, che facebook, si prenda più soldi del necessario; ok, si prenda ovviamente meno soldi possibili da noi quanto più soldi noi investiamo in facebook, meno Soldi ci sono per noi per il nostro business quindi non vogliamo, convertire queste persone ovviamente noi dobbiamo, assolutamente, evitare ciò, che facebook, ci suggerisce di fare in quanto facebook, vuole che noi, spendiamo, più, soldi, possibili, nella, sua, piattaforma di pubblicità; ok, creazione di un nuovo gruppo di Inserzione: ok, prima di tutto dobbiamo creare il nome di questo gruppo in sezione quindi gruppo, inserzione, è, principalmente la selezione del nostro del nostro; pubblico; ok, il nostro target andremo a targetizzare in maniera quasi chirurgica, il nostro pubblico in maniera tale da ottenere ovviamente il maggior numero Possibile di conversioni di vendite, nel nostro caso ricordo abbiamo, prende di moda, ok, quindi, indus della moda andremo, a prendere per esempio partiamo subito col, primo pubblico di occhiali da sole, ok, ok da sole pubblico generico perfetto conversione come detto in precedenza quindi noi vogliamo che il L’Azione del nostro sito web attraverso, conversione sia acquisto in quanto, come possiamo vedere, qui, è, possibile, anche selezionare visualizzazioni contenuti aggiunta, a carrello l’inizio d’acquisto giunto alle informazioni pagamento ovviamente ci sono varie teorie riguardanti l’azione da cere nel nostro sito web tuttavia, io consiglio di partire, direttamente Da questo, ok in quanto diciamo direttamente, a facebook, facebook non vogliamo, qui, che l’acquisto, sia, l’obiettivo principale della nostra campagna marketing su facebook; ok quindi se noi siamo per esempio con la visualizzazione contenuti come alcuni, suggeriscono, oppure, aggiunte, al carrello, o inizio, d’acquisto; ok, facebook, andrà, a Cercare per esempio, a gente più orientata alla giunta al carrello che per esempio alla visualizzazione dei contenuti o che per esempio all’inizio di acquisto, o l’acquisto in generale quindi noi in base all’azione da da facebook; ok, facebook sarà in grado di cercare, le persone, più, facilmente, convertibili Nella nostra azione di marketing, nostro obiettivo di marketing, quindi invece di partire, dalla giunta al carrello, non vogliamo, gente, che aggiunga, carrello poi se ne vada non, so spasso e non compro; ok, verifica del pixel, abbiamo bisogno del nostro pixel per far partire la nostra; campagna.
Ok, è fondamentale, il peak ovviamente voi andrete, a utilizzare shopify di quattro, stop hi fi è la piattaforma, ecommerce, shopify, perché è la piattaforma, più facile soprattutto. I principianti anche a livello intermedio e avanzato, ok da utilizzare per il vostro ecommerce per il vostro sito web per il vostro prodotto per la vendita dei vostri prodotti del vostro brand vostro servizio prodotto digitale eccetera eccetera qui li voi, dovrete assolutamente, selezionare, shopify, quindi spiega come Installare shopify sul vostro sito web android, mostra v successivamente in di pixel è una cosa, che andremo, a spiegare successivamente più in profondità, il quanto argomento fondamentale abbiamo selezionato, il nostro acquisto; ok, il nostra azione di acquisto offerta assolutamente inutile per quanto riguarda il nostro caso in Quanto noi siamo brand nuovo non abbiamo bisogno di fare, offerte direttamente da qui anche perché ricordo che le I suggerimenti di facebook come questo qui per esempio un po nascosto un po, no sono da evitare in quanto facebook, andrà ovviamente, provare, offerta, però, al terza, prova ali Prova qui però ovviamente ve, lo farà pagare di più; ok, lo vogliamo, mantenerci, più, possibile basic quindi, il più possibile a livello base per quanto riguarda, il nostro annuncio in modo tale da spendere, il meno possibile in facebook, ads; ok, facebook, mi farò, pagare di più, o Di meno in base al vostro pubblico in base a un sacco di variabili soprattutto in base alle alle opzioni, che voi andrete, a selezionare; ok, andiamo, più, avanti, ok, ragazzi, adesso, andremo, a creare, il nostro, gruppo inserzione ovvero, il nostro, pubblico; ok, questa, è la parte, più Importante ovvero la parte, dove andremo, a targetizzare chirurgicamente; ok le persone, alle quali andremo, a mostrare le nostre inserzioni.
I nostri annunci facebook, perché è, importante e fondamentale, perché ovviamente facebook ha un costo; ok, lo sapete benissimo, non è, gratis quindi in base a cpm, il costo per mille visualizzazioni voi andrete, a pagare una, determinata cifra; ok, questo cpm, a determinate variabili, ed è stabilito in Base appunto determinate variabili che andrò, a spiegarvi passo passo ragazzi andiamo, a creare il nostro pubblico ideale andiamo, a targetizzare precisamente le persone, che vogliamo; ok, questo è, il potere più grande di facebook, grazie, al quale, noi, possiamo, massimizzare, il profitto del nostro sito web; il pubblico Grazie alla creazione del pubblico possiamo stabilire, a chi desideri mostrare le tue inserzioni, ok, creandone uno nuovo, usando, un pubblico salvato ovvero, un pubblico creato in precedenza, che è possibile creare, il quale è possibile creare in gestione e sessioni gli stage; sono estensioni, possiamo, creare, un pubblico Personalizzato che è un pubblico che possiamo definire più avanzato si divide principalmente appunto in pubblico personalizzato raggiungi le persone, che hanno già interagito con.
I tuoi contenuti con la tua azienda con la tua pagina facebook, questo pubblico personalizzato è creato appositamente per un’azione di retargeting quindi le persone, che hanno già visto, il tuo ad che hanno magari messo mi piace al tuo, article hanno anche solo visto, il tuo article oppure Hanno visitato la tua pagina il tuo sito web, il tuo blog la tua, landing page il tuo fan, qualsiasi cosa, ok, qualsiasi, interazione e facebook, la registra, ed è, subito, pronto per ricard ghettizzare quelle persone, quindi uno strumento, potentissimo da utilizzare assolutamente mentre per quanto; riguarda, il Pubblico simile, a un pubblico che raggiunge nuove persone su facebook, simili al tuo, pubblico più, importante, ora, voi capite bene che uno, strumento del genere, è di un potere eccezionale; ok, vi da un potere eccezionale su facebook, grazie, appunto al algoritmo, che andrà; a registrare il pubblico Simile grazie, al vostro, pubblico precedente, spiego, meglio, facciamo, un esempio, pratico noi, abbiamo, già, ottenuto, nel, nostro web site; ok, nel, nostro, sito web cento, con versioni, ovvero, 100; acquisì; ok, va bene: cento, acquisti da 100 persone differenti, tutti, questi, dati, ok, tutti! I dati relativi a queste 100 persone saranno registrate nel pixel di facebook, è l’algoritmo di facebook, andrà quindi, a trovare grazie, alle, informazioni, ai dati, ai profili di queste, 100 persone andrà, a trovare il cliente; ok, un pubblico relativo di clienti ideale che verrà, organizzato, successivamente, attraverso, Questo pubblico simile quindi, il nuovo pubblico simile, creato sarà, il più possibile simile; a il cliente ideale creato grazie, alle informazioni e dati di tutti.
I nostri clienti già realizzati, ok dei nostri clienti già acquisiti questo, è uno strumento, fondamentale da usare, che facebook, si mette a disposizione che ovviamente ci fa, pagare di più; ok, noterete, che utilizzando, il pubblico personalizzato del pubblico simile, facebook c aumenterà, il cpm ovvero il costo Per mille visualizzazioni e ovviamente avremo risultati si spera e si presume migliori, ok per quanto, riguarda pubblico personalizza ovviamente, retargeting, più, facile, ma anche luca laica ulian, si è realizzato correttamente in base a abbastanza dati; ok, non basta una vendita, 10 vede servono, minimo, 100, 200 vendite.
Prima di creare di poter, creare, un pubblico simile, ok, andrò comunque, a spiegarvelo più avanti come crearlo e quando, crearlo; ok, non vi, preoccupate quindi torniamo alla copertura potenziale, che abbiamo qui di 31 milioni di persone; ok, che ovviamente troppo, elevata suggerisco io di iniziare da un 500 mila un milione di persone massimo di copertura potenziale sempre in target ovviamente ho anche se volete targetizzare in maniera, più specifica, dalle, 100.
000, alle 500mila persone questo, perché, perché, grazie, a una dian, a un pubblico di queste, dimensioni noi, possiamo, successivamente, scalare, ok, scalare e fondamentali. In facebook, in quanto, ci permette di appunto scalare il nostro business in base, alle persone, ok, non vediamo, prima una unità vendiamo poi 5 rimaniamo poi 10 poi 100 così in modo da appunto creare una scala, ok, una scala di vendite una scala di profitto, alimentando quindi.
Il nostro business in maniera, sempre, più, costante, abbiamo detto, che quindi 31 milioni di persone sono troppe abbiamo preso, un esempio, l’italia, ok, perché ci troviamo in italia, quello che non dovete fare è, targetizzare tutte le persone che in questo luogo in quanto, ovviamente sono persone, a Cui caso può essere il più recente all’interno della recessione da quindi prende facebook, fatta realizzare tutte le persone, a caso che si trovano italia, capirete bene che questa non è una mossa, intelligente, ovviamente facebook, veramente come predeterminata, perché, vuole, che vuoi, spendere, più, soldi, ok, ricordo, che Più più impressioni voi andrete, a pagare più facebook, ci guadagno quindi voi volete, meno, impressioni, pagare, meno, posizioni, possibili, ma alle, persone giuste come si fa questo targets andò in maniera, efficiente; ok, le persone, che vivono in questo, luogo noi, vogliamo, selezionare, questa opzione in quanto, saranno Persone che veramente e stabilmente vivono in italia, quindi hanno, residenza, o vivono comunque non sono; turisti; ok, sapete bene: che l’italia è famosissima per il turismo milioni e milioni di turisti di tutto, l’anno quindi voi non volete, organizzare turisti, a caso che stanno sono, inutili ta, nea Per vacanza o roba del genere, ok, voi volete da pensare in questo caso persone italiane, che vivono in italia e che possono diciamo acquisire.
I vostri prodotti in maniera più facile, abbiamo detto, che italia, persone, che vivono in questo luogo le età e tara, è fondamentale, ok, l’età troppo giovane non va bene in quanto I ragazzi di solito, sotto 21 anni non coprono moltissimo line in quanto, non hanno, soldi; ok, Sono studenti non lavorano quindi suggerisco di solito di insieme, con eta piu grande di solito, 25 34. Anni è l’età che a me piace targetizzati più in quanto sono dovrebbero, già, lavorare, ok, sono, molto, interessati, a la moda comunque sono giovani quindi possono spendere in accessori di moda.
I presenti occhiali da sole appunto orologi bracciali che ricordo che noi abbiamo questo grandi moda, che siamo e stiamo portando avanti per finta; ok, come esempio, quindi andremo, a targetizzare 25 34 anni e anche uomini perché in questo esempio faremo, venderemo, occhiali da sole per uomini; quindi; 25: 34 anni uomini notiamo subito che da 31 milioni la copertura potenziale si abbassa al 33 milioni e 700 mila persone; ok, lingua, non ci, interessa perché le persone che in questo luogo dovrebbero, andare italiano quindi in questo, caso non andremo, a selezionare una, lingua anche se È possibile selezionare più lingue italiano, spagnolo eccetera, eccetera, l’alta, arcade, azione, dettagliata, questo, passo, ragazzi, è, fondamentale seguitemi bene che attentamente, includi le persone, che soddisfano almeno uno dei seguenti requisiti l’aggiunta di più, dettagli dell’organizzazione qui amplierà, il tuo pulito per includere; più persone; ok in verità Noi andremo a scegliere quindi un target specifico in modo da massimizzare le nostre iniziazioni da mostrarle solo alle persone giuste e fondamentale da capire noi adesso andremo, a vendere occhiali da sole quindi targa nizar e mochi piace o che da sole molto semplice successivamente andrò a mostrarvi.
Come targetizzare in maniera ancora, più, dettagliata, questo, è, un esempio, generale, tuttavia vi, posso subito, dire che facebook, ci permette di targetizzare; ok in base ai dati demografici in base a interessi e in base ai comportamenti partiamo dai dati, demografici, ok, grazie, a dati, demografici noi, possiamo Selezionare assolutamente qualsiasi cosa facebook, è incredibile, conosce, tutto di tutti, ok, quindi se, voi per esempio volete organizzare chi è, laureato selezione da qui laurea livello, d’istruzione, laurea, ok, addirittura, specialistica master, qualsiasi, cosa, potete, organizzare qualsiasi persona in base anche l’aspetto finanziario, al reddito, vedete qua introiti Del nucleo familiare 10 per cento 10 25 per cento comunque la cosa, importante è, che noi, possiamo utilizzare, facebook per fare, soldi; ok, questa è, la cosa, che conta per noi, avvenimenti importanti fidanzamenti matrimoni eccetera trasloco di recente, addirittura gente, scrive, qualsiasi, cosa, o facebook e voi Potete utilizzarlo a vostro vantaggio genitori politiche eccetera quindi dati, demografici è, decisamente uno, strumento, importante anche, se vi ricordo, che più target andrete, a selezionare ovviamente più pagate; ok, cpm, si alzerà notevolmente se vuoi inserite 10 target; ok, ovviamente facebook, che farà, pagare, molto, molto di più; Che inserendo, solamente, occhiali da sole va bene: abbiamo anche qui suggerimenti di facebook, facebook fa, selezionare, ok, parole, chiavi, o gruppi, interessi dati, demografici simili al nostro target iniziale per quanto riguarda gli interessi la categoria, che io prediligo in quanto, ci dà un’idea di come la gente Vive, ok: come il nostro pubblico vive spendere, I propri soldi quindi è importante capire, che questa sezione della targa nizzazione intagliata e fondamentale per capire dove il posto pubblico spende.
I propri soldi, ok, voi volete che il vostro pubblico sia, il più possibile idoneo, a comprare sul vostro sul web abbiamo, detto che stiamo facendo l’esempio del nostro brand di moda quindi andremo sicuramente, a cercare tra gli interessi shopping moda, già presente qui, con occhiali da sole Accessori di moda e o chieda solo, è, già selezionato, ma io suggerisco di targetizzare in maniera, più, dettagliata, rispetto, ovviamente, al vostro, prodotto al vostro brand attraverso.
I suggerimenti di facebook, ok e suggerimenti facebook, nascono quindi da una vostra targetizzazione iniziale andrà quindi, a cercare le parole, chiavi, a suggerirvi appunto le parole chiavi in base al vostro target iniziale un suggerimento che vi; posso, dare e quindi iniziare con 123 interessi, ok e poi Cercare di capire, dopo aver speso diversi diversi giorni diversi budget giornalieri in questo, vostro pubblico, capire magari come un pubblico simile, può cercare di funzionare in maniera più efficiente e massimizzando, le vostre, campagne e facebook, ok, quindi interessi, abbiamo, detto, occhiali da sole infine comportamenti anche, qui Una informazione generale di facebook, decisamente importante in quanto ci permette per esempio di selezionare, acquirenti coinvolti le persone, che hanno ha cliccato, sul pulsante di call to action, acquista, ora, nell’ultima, sezione, sessione di facebook, ok, affinità, culturali, universale, quindi, anche, qui, possiamo, selezionare, diverse opzioni, utili; ok, Dati, assolutamente certi, ok come per esempio accesso, a facebook da mobili l’accesso, a facebook da da desktop o viaggi per esempio tornati in viaggio da una settimana viaggiatori frequenti, ok per esempio possiamo vendere, I lanciatori frequenti internazionali uno zaino una borsa da viaggio; ok, super facile da Targetizzare sempre in base al vostro brand al vostro prodotto alla vostra industria; ok, torniamo, quindi, focalizzandoci, al nostro brand di moda, non vogliamo, vendere occhiali da sole, a uomini la 25 34 anni abbiamo una copertura e 650 mila persone direi, che fosse all’inizio per diciamo allenare il Nostro pixel di facebook, il pixel di facebook vi, ricordo, va allenato, all’inizio, sarà vuoto; ok, con zero, informazioni quindi facebook ha bisogno avrà bisogno di di voi per acquisire maggior numero possibile di informazioni e andare ad ottimizzare la vostra campagna facebook in base alle informazioni precedenti in Base anche alle informazioni successi, che voi andrà dai capite bene che facebook, il pixel di facebook; andrà a migliorare le vostre campagne ad ottimizzare.
I vostri risultati in base a come target. Inserite, il vostro pubblico va bene: quindi fondamentale da organizzare in maniera, corretta e non a casaccio primo per non spendere troppi soldi su facebook, inutilmente abbassando quindi è ovviamente. I vostri margini di profitto perché più spenderete in facebook in pubblicità in generale e meno soldi avrete per voi per alimentare, il vostro business e meno quindi.
I guadagni totali dovete cercare di spendere, meno possibile su facebook, io vi, spiegherò come attraverso, il corso che andrò, a creare vi, insegnerò passo dopo passo cosa fare per creare, campagne vincenti e sfruttare al massimo facebook per ottenere. I risultati il più possibile soddisfacenti e profittevoli andiamo avanti abbiamo detto che la copertura potenziale di 650.000 persone potrebbe andare bene ma, inizialmente, suggerisco, ai miei studenti, ai miei clienti di iniziare, con una copertura potenziale un pubblico di 500.
000 persone massimo quindi targhe inseriremo, ancora attraverso, un Interesse che soddisfa anche almeno uno dei, seguenti requisiti sfoglieremo quindi interessi, andremo, sempre, attraverso shopping e, moda direi, che chi piace, un uomo devi da 25 34 anni che piace la moda e piace vestirsi, con occhiali da sole potrebbe assolutamente piacere abbigliamento maschile, ok, noteremo che il Pubblico si abbasserà notevolmente e 290 mila persone e possiamo definire questo pubblico come soddisfacente, ovviamente voi, dovrete trovare, lo vede essere, bravi attraverso, l’esperienza ovviamente, a trovare il vostro, pubblico ideale; ok, attraverso, tester, stesse est est est est est ripeto mille volte di testare come se non Ci fosse un domani lo so che è una spesa una questione, ovviamente di budget però facebook, sono così facebook, è capace di farvi, partire una, sola, campania, o che è un solo gruppo e sessioni.
In solo ad una solo, non solo, annuncio quindi e farvi fare un sacco di soldi, come capace, che facebook, faccia partire di dieci, campagne differenti nessuna delle, quali, avrà, dato, risultati, soddisfacenti, o vi, darà vendite, nel, breve, periodo, nel medio, periodo, nel, lungo, periodo, ok, quindi, è, Tutto basato sul test facebook, è fatto apposta per testare; ok, non è solo una questione, si che facebook, vuole guadagnare su le nostre ad sul nostro diciamo sulla nostra pubblicità eccetera, ma ovviamente facebook, vuole che vuoi guadagnare di più in quanto, più, voi, guadagnate, più, voi scale; Rete il vostro business più voi spenderete soldi in pubblicità di conseguenza, spenderete più, facebook, quindi l’obiettivo di facebook, e si guadagnare quindi fare più, soldi possibile, attraverso appunto la sua, piattaforma attraverso, tutta una pubblicità, ma ovviamente l’obiettivo di facebook, e anche farvi fare soldi; ok, far, vivere Il vostro prodotto farvi ottenere le ips 15 nazioni contatti e fare in modo che voi convertì, a te il più possibile proprio appunto per spendere più soldi su facebook, molto semplice come si dice in america, un win to win ora abbiamo una copertura, potenziale 290 mila persone E vogliamo andare avanti in quanto il nostro pubblico è stato definito possiamo specificare ulteriormente attraverso per esempio, chi fa shopping online; ok, andremo, quindi, ad abbassare ancora di più la nostra copertura potenziale ovviamente 280 mila persone da 290 mila non vale la pena, neanche selezionare shopping online.
In quanto per 10mila, persone ritengo che non sia necessario, va bene. Perché facebook in base come ho già detto in precedenza in base alla realizzazione in base a più interessi specifici andrà, a farmi pagare di più quindi un interesse due interessi un comportamento specifica ulteriormente eccetera eccetera andrà a fare pagare di più base ovviamente al targeting più il Pubblico sarà targetizzato è piccolo più voi andrete, a pagare cpm quindi, il costo per mille visualizzazioni del vostro ad del vostro annuncio facebook, quindi badate bene: noi vogliamo, spendere salvare soldi su facebook per le nostre tasche aggiungi interessi se ciò può comportare, a un aumento di conversioni Al costo per conversioni inferiore facebook qua ci suggerisce di cliccare, su questa casella voi ovviamente, non dovete, farlo perché facebook, vuole prendere da voi soldi assolutamente senza motivo come in questo caso noterebbe bene che cliccando su questa casella abbiamo una copertura, o che 63 milioni e 700 Mila persone andrà quindi, a selezionare tutti gli uomini da 25 34 anni senza quindi prendere considerazione del nostro target senza prendere in considerazioni interessi, che abbiamo già, selezionato andrà, a scegliere quindi tutte le persone da 25 34 anni indifferentemente quindi assolutamente non lo fa del cosa fa Va selezionare variamente tutte le persone da 25 34 anni di sesso, maschile, dentro facebook, ok, posizionamenti, automatici, scelta, consigliata di facebook, parliamone perché è la scelta, consigliata per facebook, non per voi, ma lasciatemi spiegare che la modifica dei posizionamenti importante in base al vostro, obiettivo; ok, se Voi volete ri targetizzare quindi il vostro pubblico che ha già interagito con voi attraverso un pubblico personalizzato voi dovreste usare, il posizionamento romantici in quanto facebook e andrà, a mostrare il vostro ad la vostra inserzione, a tutti quelli che hanno già visto le vostre abi in precedenza E ovunque quindi su instagram su appunto posta sulla posta di messenger, la vostra, sezione, sulla, loro, sezione, notizie sui article streaming; assolutamente, dappertutto, ok, questo, perché, perché, voi, potete, selezionare le persone, che sono, connesse, attraverso, wifi, o attraverso 3g per esempio, o 4 c, o attraverso.
Nobody data, ok, io suggerisco, sempre di connettere, solamente attraverso wifi in quanto, il cliente sarà in una situazione di agio possibilmente, a casa probabilmente in un caffè o in un ristorante o in luoghi del genere, dove è, possibile, spendere, più tempo ovviamente se una persona è in Giro in autobus in macchina con il 3g o 4g più difficilmente comperare. I vostri prodotti e ovviamente voi andrete spendere più soldi inutilmente quindi selezionate solo, con connessione wifi e.
I dispositivi mobili tutti quanti solo nel caso in cui immediate per esempio cover per iphone qui in questo caso potreste selezionare, iphone, ok, potete, selezionare addirittura. I modelli di iphone, quindi andremo, a selezionare tutti. I dispositivi mobili e passiamo al budget e programmazione, ok, stabilisci quanto, desideri, spendere e quando desideri mostrare le tue inserzioni su facebook, prima di tutto, succede sco sempre ai miei, studenti, ai ai miei, clienti di iniziare, con un budget giornaliero per gruppo estersione questo, perchè, perchè, facebook, Intanto è più abituato, a spendere un budget di 5 euro 4 tutti inizialmente partono a 5 euro come prezzo base; ok, quindi l’algoritmo di facebook, è più improntato questo tipo, il budget giornaliero quindi è capace di spenderlo in maniera più efficiente possiamo, dire e soprattutto voi dovete Capire che avete bisogno di tanti, gruppi inserzione, non basta uno, non basta, inserire, un gruppo e sessione, un pubblico mille euro al giorno e ottenere 2 mila euro di ritorno, no non funziona, così stabilisce quanto desideri, spendere e quando desideri mostrare le due sessioni assolutamente fondamentale da Capire che il pass giornaliero ovviamente andrà, a spendere il vostro budget in questo, caso 5 euro durante tutte le 24 ore della giornata; ok, se voi fate, partire per esempio le vostre inserzioni alle, due di pomeriggio dalle due a mezzanotte quindi dalle, 14 alle 24 in 10 Ore andrà spendere tutto il vostro bacio ovviamente voi siete liberi di decidere, quanto spendere durante l’arco della giornata, un bacio al giornaliero, rappresentato spesa media per ogni, giorno quindi durante le 24 ore, facebook, andrà spendere tutto, il vostro bacio giornaliero fate, attenzione al fatto, che se.
Voi fate partire le vostre campagne facebook per esempio alle due di pomeriggio già per mezzanotte avrà speso tutto, il vostro budget giornaliero quindi nell’arco, dalle 14 alle 24 10 ore, ma ovviamente voi dovete cercare di dire facebook, spendi il mio budget giornaliero durante le ore, piu opportune Durante le ore giuste modo tale che le persone comprino I miei prodotti, I miei servizi durante ore determinate come dire, questo, a facebook, voi potete selezionare data, inizio nelle, vostre, campagne, facebook, ok, è una cosa, molto, più, complicata, che non suggerisco, nei miei, clienti, né, ai miei, Studenti di fare in quanto facebook, è molto intelligente ogni gruppo, inserzione ha bisogno di almeno, 3 4 giorni per stabilizzarsi per ottimizzarsi quindi dovete capire fin da subito che facebook, sarà una spesa, importante, ma che potenzialmente gli permetterà di elevare, il vostro business; ok di farvi, guadagnare Molti molti molti soldi ma che ovviamente, a ma la possibilità di farvi, perdere molti soldi quindi se voi non fate, partire vostre campagne, con un criterio secondo uno schema, logico, secondo le regole, che facebook, si impone voi perderete tutto, il vostro budget giornaliero inutilmente, senza, ottenere, alcun, Risultato ma se voi fate le cose in maniera, corretta vi, assicuro che I risultati attraverso facebook arriveranno in quanto facebook vi da la possibilità di organizzare di fare pubblicità, come nessuno, ha mai, fatto prima come per esempio le televisioni assolutamente un altro livello; ok la pubblicità su Facebook è il presente è il passato e sarà il futuro; ok, sarà, il futuro riguardo soprattutto tutte le società, che ancora non investono, ingenti capitali in facebook, ma che sicuramente andranno investire c’ è assolutamente la cosa, importante da capire è che non è solo in base a Quanti soldi spende tema anche come li spendete ovvero la qualità del vostro, pubblico e delle vostre inserzioni e delle campagne di come voi fate, marketing su facebook, mi raccomando cercate di capirlo, perché è, fondamentale, quindi, ritornando, al nostro budget giornaliero, o 5 euro 5 euro che al Giorno fanno in una settimana 35 euro, il nostro gruppo in sessione andrà ad ottimizzare si nell’arco di sette, giorni; dal click; ok, quindi, a finestre conversione seleziona quantità di tempo c’ è una mente, necessari affinché qualcuno completi, nazione importante in questo, caso, conversioni, dopo, aver, visualizzato, ad Una sezione aver cliccato su di essa, ok, se la conversione di un giorno ad esempio effettuare, ma autorizzazione usando.
I dati provenienti dalle conversione venute entro un giorno da quando qualcuno ha interagito con la tua inserzione ora strategia offerta questo è, un livello molto più avanzato che non andrò, a spiegarvi qui anche perché era; un livello base importante in quanto già facebook e molto, molto, intelligente, L’Algoritmi facebook è molto intelligente riguardo alle, vostre, campagne, andrà quindi, a scegliere andrete voi, a scegliere un limite dell’offerta quindi per esempio non vogliamo un 15 euro per acquisto un esempio pratico non offriremo più di questo importo per ogni acquisto se questo importo è troppo esiguo potreste Riscontrare problemi con la spesa del tuo budget, ok, quindi, potrebbe, avvenire, che facebook, non spenda, il vostro budget o che lo spende tutto in ungheria risultati è, un processo molto sensibile da capire e da attuare quindi mi raccomando non fatelo.
Se, non siete sicuri di quello, che state facendo per che andrete, a spendere tutti passo. I soldi inutilmente senza ottenere risultati anche questo ti si trata stessa cosa riguarda appunto la strategia di offerta, tieni presente, anche qui facebook show dice che le stragi offerta disponibili variano in base a tua ottimizzazione per la pubblicazione dell’inserzione quindi anche dovete avere una base, ok di Informazioni nel vostro pixel informazioni riguardanti, I vostri clienti già abbastanza forti in modo da facebook in modo che facebook vi, aiuti, a trovare appunto questa conversione hanno un costo fisso; ok, è un procedimento, molto più complicato, che non vi, preoccupate vi, spiegherò, ma questo e per livello; Molto molto più avanzato che sinceramente ha utilizzato un po di volte, ma ho sempre preferito un diciamo un budget automatico; ok, che dà la possibilità, facebook di trovare, automaticamente autonomamente, il cliente, ideale; ok, detto, questo, abbiamo, concluso la sezione, riguardante gruppo in sessioni, andremo, a concludere; ok, Creiamo la nostra inserzione per la prima volta oppure utilizziamo, il posto esistente nella sezione creazione in sessione quindi abbiamo la possibilità di creare, un’interazione da zero oppure utilizzare un po se esistente nella nostra pagina facebook in questo, caso sta, utilizzando per comodità stefano montana, oppure addirittura attraverso.
Il nostro account: instagram, ok, anche qui stefano montanari al il mio account instagram andate quindi, a selezionare, il post; ok, il post siderato e noterete subito, che ci sarà una lista dei post presenti, appunto nel vostro account instagram facebook vi, suggerisco fortemente di utilizzare una call to Action ovvero scenico all’azione desideri, che le persone e seguano quando vedono la tua ossessione suggerisco di sempre, inserire acquista ora, o dove due dove inglese, ed hoffer, ricevi l’offerta; ok in modo che la gente, capisca subito le persone capiscono subito, che devono, comprare, senza, girarci, intorno, ok, Sempre meglio essere chiari non fare, strane cose, che poi non si capisce anche nel caso per esempio di un flip la shipping ovvero gratis con spedizione è una tecnica, utilizzata principalmente, negli, stati, uniti, ok, che riguarda, quindi una una vendita di un prodotto pari; a zero sulla Sulla carta ma metterete il costo di spedizione più alto in modo da coprire, il costo del prodotto iniziale; ok, quindi voi prendete il prodotto a 0 ma la mente rete delle spese di spedizione, che normalmente sono sui 23 euro; ok per prodotto la metterete per esempio, a 10 facendo risultare come se lui il cliente sia ottenendo qualcosa gratis ma che in verità, il prezzo del prodotto è inserito nelle spese di spedizione; ok, ma il cliente percepirà questo prodotto come gratis; ok, quindi, mi, raccomando, mi, raccomando, questa, questa, è una tecnica, che andrò, a Spiegarvi più avanti e più in profondità anche perché, è, decisamente, potente; se utilizzata bene in modo da ovviamente a crescere la social plus ovvero la presenza di altre persone che stanno interagendo con il vostro contenuto con il vostro sito web o la vostra azienda con il vostro Prodotto in modo appunto a creare più fiducia per I nuovi utenti che andranno, a ovviamente, a vedere vostro ad interagire e di conseguenza fa strada anche in base alla percezione che loro hanno del vostro brand; ok, è fondamentale, il marketing non è una guerra di prodotti in Mano a guerra di percezioni, ok, prima vi, rendete conto di questo e, prima vincerete la vostra, battaglia, sul marketing, la vostra, battaglia li prende, ok di brandizzazione per quanto, riguarda qualsiasi settore; ok, il brand la cosa, più importante la percezione che.
I clienti le persone hanno del nostro prodotto del nostro brand in generale; ok, tutto relativo alla percezione qui noi dobbiamo cercare di attraverso, le nostre campagne pubblicitarie di trasmettere, il più possibile non solo in base alle informazioni che ovviamente, sono, fondamentali, ma soprattutto in base alle emozioni Che riusciremo a trasmettere grazie, alle nostre in sessioni creiamo quindi in questo caso una inserzione, totalmente, nuova e vediamo, che facebook, ci suggerisce determinati modelli da utilizzare abbiamo qui, il carosello molto potente per quanto riguarda l’azione di retargeting; ok, quanto, è, possibile posizionarlo in tutti.
I posizionamenti appunto di facebook, ok, ovviamente dipende dal tipo di formato, delle immagini dal article o ogni con. I article immagine a una size, quindi un formato differente; ok, andremo, a selezionare qui differenti immagini potete selezionare anche utilizzare anche un article una slideshow facebook, permetterà di anche di creare una breve slideshow di 15 secondi con le varie immagini inserendo anche, delle, musiche, quindi, avete, un’amplia.
Ok, una grande possibilità di scelta, non fermatevi subito alla prima immagine che trovate la inserite, facebook, facebook, ads e sperate di vendere; ok, dovete, essere, creativi, creazione di contenuti, quindi non fermatevi, a cose semplici mi raccomando cercate di essere, più sofisticati, possibili vi, aiuterò, che successivamente, a Creare le als perfette, ok in modo da ottenere più gli è possibile più contatti, possibili, quindi, più, clienti, potenziali, possibili; ok, con un sì tr click to wait; ovvero la quantità di click; ok, che vanno, dal, vostro, ad al vostro, sito web quindi, una variabile; ok, una Una metrica molto importante da tenere in considerazione la quantità di persone, che dal, vostro, ad vanno appunto al vostro business in generale; ok, quindi, non vogliamo, che questo, si tr vada ad essere più alto, possibile ovviamente, lo scopo di facebook, è quello di appunto, attirare, traffico, sul Nostro sito web sono, strani page sul, nostro, prodotto, ok, quindi, assolutamente, fondamentale, avere, iniziativa e creatività cercate di giocare, appunto anche qui, potete, utilizzare, modelli kit di creazione dei article assolutamente consigliato quelli ascoltatevi, se volete salvare, il vostro denaro su facebook, e ovviamente utilizzarlo per ampliare, il Vostro business, ok, ripeto questi, sono, errori, già, fatti quindi non fate.
I miei stessi errori e anzi ascoltatemi abbiamo detto che voi pagherete di più, questo kit di creazione, article per esempio, questo modello verticale quadrato eccetera che a questo molto utile per le storie devo dire sì esattamente per le storie di facebook, o instagram; ok e come abbiamo; Detto pagheremo di più, però ovviamente avremo un servizio più di qualità possiamo dire anche perché se voi volete un article o una foto professionale comunque se non siete dei esperti di fotografia, o di article, editing, vi, suggerisco di chiedere, a qualcuno più esperto di voi; ok, quello Ovviamente il livello successivo per livello begin quindi principiante vi, suggerisco di utilizzare, foto professionali, il più professionale possibile, che trovate sul vostro prodotto, o che potete anche scattare voi in qualche in qualche per esempio posizione particolare con qualche monumento pure con background quindi uno sfondo, decisamente accattivante Che cattura l’attenzione questo è lo scopo del nostro, scopo per la creazione di inversione, mi raccomando tenete bene a mente, qui ovviamente andrete inserire un testo come creare una campagna facebook, vincente se mi ricordo come si scrive vincente in pochi, semplici passi, ok, quindi, selezionate, fino, a 10 slides e suggerisco di pensare, a tutte quante perché, ho uno, o dieci non cambia, assolutamente niente, il prezzo lo stesso inserire il link qua sempre la call to action; fondamentale ragazzi vi, suggerisco di scrivere, utilizzare ricevi l’offerta, o acquista ora potete, anche, penso, seleziona, nessun pulsante.
In questo caso anche qui, altro, trucco, avrete, un ctr, più basso, ok, ma potenzialmente, più di qualità, ovvero la gente, che veramente, sarà, interessata, al vostro, articolo, al vostro, servizio, al vostro, prodotto, ok, andrà, a cercare, il vostro link da qualche, parte perché, sono, veramente, presi, dalla Vostro ad da quello che state prona, proponendo, ok, molta gente per esempio con il pulsante call to action vasco compra ora cliccano così alla cieca senza però alla fine acquistare quindi non sono impulsi, bayern ovvero acquirenti impulsivi andando quindi, a sprecare il vostro budget su facebook, detto Questo avete capito come funziona, il carosello come funziona, anche, l’immagine, è, molto, semplice inserite, un immagine singola potete inserire un article singolo, può, inserire una slide, show poi inserire una raccolta, anche questa molto potente sentenza, va bene; ok, qui avete, il modello che, come avete, sicuramente vi, Sarà capitato di vedere su facebook, bale poi cliccate su queste immagini e si aprirà con quattro prodotti sotto si apre a una lista di prodotti, molto professionale, a dir la verità, a me piace molto ovviamente questo modello costa di più, un modello vetrina ovviamente è.
Come se loro si trovassero già sul vostro sito web loro, cliccando sulla sull’inserzione si aprirà una lista con tutti, I vostri prodotti, ok quindi lo direttamente vedono tutti, I vostri prodotti se sono veramente interessati andranno, a cliccare sul prodotto e, il prodotto si aprirà davanti gli occhi. Come magia, ok, andranno, direttamente, sulla, vostra pagina web che saranno in grado di comprare, il prodotto quindi possiamo, dire che è decisamente potente e lo suggerisco, ok, penso, che abbiamo detto praticamente tutto, possiamo, selezionare così per far vedere come funziona; ok, abbiamo, detto, qui, www, lontana business On line.
Com salve sito web mio blog dove, ok, abbiamo creato, il nostro ad diventano imprendibili teche stesso perfetto possiamo quindi, verificare, tutto tutto, a posto; ok, andremo, a pubblicarlo andiamo quindi, a concludere questo tutorial iniziale per quanto riguarda la creazione della vostra, prima inserzione noteremo subito che Così viene ottenuto il nostro ad per la prima volta basta inserire, il nostro link, www business montana business on line.
Com ovvero, il sito del mio blog dove sono, presenti, tutti, gli, articoli, relativi, al business line su facebook, tusciapi fi, sulle, varie, opportunità di business, presente oggi, quindi, Mi raccomando andate, a dargli un’occhiata ve lo consiglio blog stupendo ovviamente al mio, quindi abbiamo scritto, il testo abbiamo scritto lontana business online c’, è, l’offerta siamo pronti per completare, il nostro ad quindi andremo, a confermare l’ordine; ok, ragazzi, ci, troviamo, quindi, nella, gestione, inserzioni, dopo, che Abbiamo creato la nostra inserzione quindi abbiamo, qui tutti.
I dati necessari forniti da facebook, ok, nella panoramica account possiamo addirittura vedere da dove vengono. I nostri leader, se vendiamo a tutto il mondo possiamo vedere quale paese funziona meglio dell’altro possiamo vedere, a che ora delle età e genere qualsiasi cosa facebook, ci dà un’informazione di totale, a 360 gradi assolutamente incredibile di tutti. I nostri clienti tutti, I nostri leeds in contatti.
Eccetera eccetera, ok, mi raccomando. I dati sono fondamentali abbiamo la sezione, campagne abbiamo la sezione, gruppi di inserzioni, abbiamo una sezione, inserzioni, quindi, tre livelli, come vi ho mostra in precedenza del nostro, facebook ad, ok, prima di tutto, dobbiamo assicurarci, che il nostro, obiettivo venga raggiunto; ok, e soprattutto, venga raggiunto in Maniera profittevole cosa significa noi abbiamo scelto quindi di vendere articoli di moda, occhiali da sole dobbiamo essere sicuri che il nostro obiettivo ovvero conversione quindi acquisto sia profittevole cosa significa facciamo, un esempio pratico noi abbiamo un costo per risultato di 15 euro; ok, quindi per ogni 15 Euro noi avremo una conversione quindi una vendita, il nostro chieda solo e costa 40 euro, a pagheremo quindi 15 euro facebook per trovarci un cliente e 5 euro esempio il costo, degli occhiali da sole va bene: mi raccomando 20 euro di profitto non sono da buttare ricordo Che se vuoi vendete con 20 euro di profitto vendete 10 occhiali da sole fate 200 euro al giorno, non sono da buttare chi li fa 200 al giorno, partendo praticamente da zero poche persone voi dovete essere tra, quelle, mi raccomando fate, le cose bene; e sicuramente ne Farete molti di più, ok, ricordate, che ci sono su facebook due miliardi di persone 2 miliardi sapete quanto ci vuole per finire due miliardi di persone su facebook, ci vuole una vita, non basta una vita, quindi e andrà sempre aumentare, questo, numero, quindi, chi vi, dice, è La gente finita e mercato è saturo perché sta facendo le cose male poi, le sta facendo e sta proprio facendo anche paura di iniziale paura di provare paura di spendere, soldi ovviamente dipende dal, mercato, dal, prodotto da la persona da qualsiasi cosa, ok da un miliardo di Variabile ma dipende da te le cose mi raccomando dal vostro mindset, se voi siete positivi, sul lavoro, nella, vita, nella, palestra, nella, nella, cucina, qualsiasi, cosa, ok, qualsiasi, cosa, voi, facciate, vostro mines, deve essere, orientato, verso, un obiettivo, fisso, un obiettivo, che vi, porterà al successo, mi Raccomando abbiamo detto che la prima; ok, il primo dato da osservare sono risultati costo per risultato e risultati quindi se noi spendiamo 30 euro e otteniamo due vendite qui avremo 22 risultati costo risultato 15 euro va bene: molto semplice importante, che selezionate solamente le colonne utili per Voi quindi potrebbe essere il cpm per controllare quanto spendete dovrebbe essere click to wait per controllare, quante persone vanno realmente, dal vostro hard al vostro sito web; ok, il costo, è risultato ovviamente, fondamentale e altri dati, che voi inserirete qui in base alle vostre esigenze; ok, detto, Questo potete tranquillamente partire mi raccomando, con testa; ok, ragionate bene sui vostri ad andrò a spiegarvi più avanti nei article nei corsi come fare e creare, il target perfetto mi raccomando come creare e ad perfette trovate tutti.
I link in descrizione utili per il vostro business in descrizione troverete tutti. I link utili per avviare, il vostro business di successo, mi raccomando ragazzi usate la testa; ok, non fate, le cose, a caso ragionateci e studiate bisogna lavorare duro altrimenti non si ottiene niente questo non è; un gioco è la vita, reale dovete spendere soldi per fare, soldi Mi raccomando, ok, ragazzi il article è terminato adesso potete creare le vostre inserzioni facebook, autonomamente se il article vi; è piaciuto e ti è stato utile mette, mi, piace iscriviti al canale e condividi con.
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