Tag: branding

Categories
Online Marketing

EP 008 – Why Business Development is MORE Important than Sales with Timothy R. Johnson

It might be a little cookie. I’m just going to set this right here, all right there we go good morning, everyone. This is a Kelly O’Neil and I want to welcome you to the proper door live show. This is the show dedicated to entrepreneurs around the world who want to know the no BS tactics and strategies of what is working right now to create a highly profitable business without the hustle and grind.

So we are going to be teaching you all about things to work, smarter, not harder, and we are not going to sugarcoat anything. So we are going to go there hey good morning, so yeah we are going to go there, we’re going to bring you these topics that you want to hear most so the song I am so thrilled to have my dear friend Tim Johnson, here Tim I’ve worked With for years and Tim is the king of connections, he is a connector, Proctor or profile type, and he is all about utilizing his vast network in order to create millions and millions and millions of dollars in sales for his own companies, as well as for his As well as for his clients, so welcome to how are you doing I’m doing fantastic? I’m we’re going to call this officially the move edition where I couldn’t find half my makeup.

My lighting is all messed up and I had to tear down my office, I’m sitting in a random room, so something it’s the move edition. I got it fantastic. Alright, as you join. What I would love for you to do is just go ahead and drop. A note in here so that we could see who is joining the call say hello say where you’re from and if you’ve got any questions about business development sales, but drop them in there as well.

Alright, mr. Tanner, the difference was to start here most people. You know online that they’re talking all about like you need to do sales leave. Do sales need to sales which sales is important. Don’t get me wrong if you don’t have sales, you’ve got no cash flow. If you have cash flow you’re on the company, but there’s a big difference between business development and sales, what’s the difference well, in my experience with business, development is really nurturing a client to not just be a sale, but to be a lifetime.

Member of your movement that you know they not just also buy or use your product, but they promote it to the world right because they’re so happy, and we develop that. That’s where you know this is where they get to know you. That’s where you get to like you, that’s where they get to love you and, as I call it this, you know it’s just that client practice the dating process in which you literally get them stoked and you’re serving their mission as to why they want to achieve Things and when you handhold them through the process, I call business development because you’re developing that relationship with them to achieve their goals, not your own.

I love it. I love it. So what you’re saying is really like. The differences between business development and sales is business. Development is an ongoing, is an ongoing relationship, building tool where sales often can be looked at very transactional yeah. Exactly that’s a thing. If you, you know it’s the customer lifetime value right. If you go in and they’re so stoked with what you refer to them, the first time they’re going to come back to you multiple different times, to tell you that there’s stuff going on in their business and you can make more money, call mailbox money.

What does mailbox money define is what do you do with the eighty percent of people you’re? Not four! So listen when you refer somebody and that person’s really really stoked, and they come back to you. Let’s just say that product isn’t for you or you don’t require that service. But what, if you have a board of directors that you can refer that business to and they send you a check? How do you make money with no right there? Not for you, you should surround yourself like this profit ology group.

Each people in this group has very specific interest in very specific skills that could multiply other clients that you already have and make money. Without that I love it. This is by the way that is your next book title. No one steal that that’s Tim Johnson’s, if you steal it, how to make money with no that’s to be what I already have. You are ok, our summit is the summit that Emerson, I are doing, is sell less make more summit, because one of the guys from Northwestern Mutual used to tell a story.

He was the number one sales guy in in the world and the history of that company and what he said that was very profound is that they asked him on stage. He says how did you become so good at sales? You said I stopped selling. I just looked for a business for 11, other friends, nice yeah. So now here’s the thing you know: there’s most people will do referrals, but don’t ask for the check the difference is I just learned how to literally do referrals and I’ll be showing something by the end of summer that literally on your phone, you can take the Phone hit the hit the partner hit, the lead and connect them, and it literally does it in 30 seconds sending a vCard and why it is so literally all you do is carry your phone around a networking event.

Ok, Kelly O’Neil here is the lead connect and then literally puts it on a Trello board for you to let you know that I refer to leave, that’s awesome. So let’s talk a little bit more about this. You know I ran something called the collaborate to accelerate intensive a while ago, and I talked with all of our students in the profit preneur circle, about the importance of collaborating and doing this type of business, and what you’ve really done is you take this a step Farther and you assemble a board of directors.

So let’s talk about what your board of directors looks like well like for branding. I use you for funding. I use Leo canal for merchant services, I use Ryan Fritsche for sales. I use Tom Chef and it just goes on coppy I use for a Mersenne and what I’ve done is there’s a tool called fix. Your funnel so literally, all I have to do is if I you just have somebody text the word branding or I can use the app that I have, that literally connects them.

Now, when I get back from a networking event, let’s just say I talk to 30 40 50 people right, okay, I literally know when I get back what I connected into so literally nobody’s falling off so literally instead of the 20 percent Plato’s principle so like in Baseball 3: a 2 out of 10. You know: you’re an average player 3 out of 10 and you’re you’re, a rock star right, you’re, a multi-million dollar stuff.

Well that works. That way. Why not monetize the connections you’re with? If you start to talk to them, and you explain to them what’s going on here’s, what most of us do, have you ever been to an event and someone all they do is talk about how badass their yes, then, why do we sell? Why do we tell people what we do? That would mean we like to tell people what we do oh yeah and says: well, if our minority shuts off, if someone talks about how badass they are, then why, specifically, we start sharing with people what we do sure.

Ok, so going through the process, all I’m listening for is key phrases unless, before the problem is the challenges the issue is, I would have deep dive down to that see to me a lot of former sales is dead features and benefits, and all this other stuff That goes out bigger the consequence, bigger the check. So what I’m listening for? Well, you don’t understand the problem. Is I’m like right? Well, most, you don’t realize the minute.

Someone says the problem is that’s what they crave for themselves. The challenge the issue. Well, if you start to listen to those, if that challenge or that problem or that issue, you can solve it, what you’re able to do is then connect them to a referral partner if they’re not for you, so you’re only monetizing it out with them. Here’s the thing: imagine if you start referring your friends business the next time something comes up in their business, that your referral they’re going to want to get back.

So you create this whole board of directors, which is really just brothers and sisters that I have that are really badass specifically in that area. But what I learned to do is just monetize it, because there’s no way the human mind can listens to 30 or 40 conversations in a weekend and monetize. Well literally, all I did was take a lot of the tools that tradition I learned from you and a lot of other people and literally just created a work like I could just say, branding hey.

Let me introduce you to a sister of mine, Kelly, O’Neil, she’s, badass, here’s, what she’s accomplished, here’s what you’re going to receive and literally the system automates it automatically. So I really don’t have to do anything so it creates this process. So now I’m making money with no, because if they’re not for me, I might as well sell to a friend and make a check and add him come into their business right.

I love that. I love that. I love that sorry, I’m trying to figure out. What’s going on with my split screen here, primeira another I didn’t update on, he can’t live and now all of a sudden we have, we have all. Now. I think, there’s three there’s two of you. I didn’t know if I could add a morph. I sizing as what you’re saying yeah yeah I mean like you’re. Duplicating try to get out on face like branding.

Does yeah it’s the be everywhere effect. That’s what we like to that’s what we like to. We like to say here, fantastic all right. So in assembling your board of directors, because I think this is really important – it’s the turning the no because you’re right, you’re, not you’re, not right for everyone. So where do you look for in your business development partners execution? Does the execution of the product solve the specific problem that they’re going through right? Okay, for example, you know like and like when you are working on my stuff, you and Emerson.

I thought work very well together because you’re both very much strategists yeah, I’m not a strategist. A lot of people tell me, oh my accessorize strategy. What I do is I’m accessorizing verticals that they’re not looking at they’re, not making money on merchant services they’re not making money on reputation, but it actually aligns with their core values of their company, but they’re not looking at it like.

How do you write off on line, but I’ve set B reviews? You know, here’s the thing, because I understood reviews and reputation do some of the branding. At least curry happens to be one of my reputation and I also use another company call so tell us. So I used two different verticals: yes, love myself, some Ron Howard. I do, but I like the checks. He sends me: yeah, yeah. Okay, that’s mailbox! Money, month after month after month, like ryan Phrygia merchant, he sends me pay taxes.

So I set it up once and I continually paid like rental properties, okay and then, when I’m out and about. If I see someone’s you know, if their reputation is not good or their branding sauce, your enemy writer says they took the sole process and literally create into a formula that we go into companies, cuz strategies, everything right, facebooking ads, and all that is tactics. If you don’t have a strong strategy in the front, here’s they most people want to come to me and they’re like blow up my business.

So I’m like great. What’s the strategy? Okay, I know how you know once the offer and the strategies in place. I got the ways. That’s super simple right. Cuz, listen! I you know, I teach my students to literally crate mailbox plenty for themselves. Cuz. You know you might as well. If they’re, not for you, if you’re paying for the lead, you already paying for the travel, if you’re sitting down eating dinner, start to think about other verticals or people that are in your circle, that you can refer business to in this asking for exact.

If you prefer that’s free marketing for them, okay, they’re going to pay for marketing in some kind of way. The difference is now we go out. We monetize right so now, you’re monetizing, six out of ten eight out of ten begin. This make sure the product or services they provide is really good. Okay. So this is this. I will tell you is key the end. You know what a stickler I am like. I I literally just put the kibosh on a good friend of Mines, business Hugh who came to me because her product is – and I love her and I think she’s brilliant and her products, not market ready – and I was like I won’t rep this yet like you Need to get all these ducks in a row before you wrap it, and I think this is such a key thing in this market.

You know: what’s what’s that saying? What’s the saying about you know, if you don’t want to get fleas or what is it like? Don’t don’t don’t lie down with a dog that has fleas know if you don’t want, please don’t lay it out with the dogs, it has it yeah exactly it’s like you have to be so careful in this market about who you are referring to, because that is A representation extension of your brand and if you refer to someone that is, you know, doing less like subpar work or, if you’re referring to someone that is, you know not not not up to snuff er.

You know that that comes back on you. It does us. You know and that’s why you know one of the things we created to sell, let’s make more summit was after a buddy might got Chilean. I got burned by promoter and we’re literally putting on an event for the sponsors of that show to serve them back, as it was worried for lem me, yeah, they’re, buddies or sponsors back to let them get on stage, because it was my reputation and and here’s The thing what what easier way is to do that than to start my first one everybody’s asked me recently why I don’t teach what I do and then somebody in October last year asked me how many kids am I not helping, because I’m not on stage.

You know my dad stopped. That’s how you get stim go for the kids every time, yeah! That’s why it’s almost my customers or my clients that I don’t work for them. I work for their kids because you see there’s three investments in your life. There’s time, money and change: what’s the most important change change, but most people when they’re struggling always talk about time, but we all wake up with the same 1440 minutes a day.

There’s a reason why some people make 30 grand is reason why some people may go hundred million it’s based on the habit you wake up with in the morning. Okay, we just don’t. We don’t look at as our businesses, the math we look at it. It’s hard. The minute you say it’s hard, we tell the universe. No, so there’s only two things in the universe. There’s no one know if the challenge is the issue is the problem is you’re creating the know in your business instead of who do you know what you need to know or where do I need to know to get me past this problem? Yes, who has that literally, if your mind would just go to that hey, okay, I need this person and it comes.

It makes it so much easier when these issues come up. There’s a book called Black Swan. What are the what ifs in our business? This is his favorite book, so we either say I’m just going to totally Adam. We do this thing. I call it Timmy time where I call him yeah now we’re going to put it live on Facebook, so I call it. I call it Timmy time like if I need some Timmy time. I called Terry for whether it be personal advice, litmus checks about something from sales off on him.

We have Timmy time and many of our TV times this book. The black slide has come up right and Black Swan is just the layers of your business right. If you know, if you’re marking, with your sales guys something happened, I’ll give an example I was at. I was actually just coming out of an event with you. If you remember, you told me, and one of my contractors acted flipped his car and passed away so had I not been layered with other contractors and other things in the business? Had I not layered my business, this year’s was pretty wild.

I buried my grandma very regretful. My wife had surgery, my friends, it’s not rough, it’s here’s a thing. You know everybody says even with my story that if I, if I didn’t have the stuff in place, my business would have never thrived. It would never keep going. You know we’re put through things its perspective right. A lot of people say I’ve had a rough childhood, so a lot of people say you know this last six months been rough, but if I didn’t have my friends, I didn’t have my board of directors.

I didn’t have my business setup in the way that I did it wouldn’t be here right and that’s why this book is so important because you know it’s preparing, you know, listen cash crunches, don’t come in one day. If you start to look at the stuff in your business, it shows you months in advance on your balance sheet, but we don’t look at that. We don’t wake up Sunday morning or Monday morning and say hey.

This is the sales I need for the week. Here’s the verticals are they sales that you need specifically for you or, if you’re, already buying, if you’re buying the marketing? Why not monetize it with your friends as well, because you know you can send them business and vice versa. I think a lot of people really operate from that scarcity. Mindset where you know I see this office like this is part of the reason I created.

As you know, the profit ology process because, as I was creating that Tim was behind the scenes done. This is brilliant, and this is part of the reason I created this is because not everyone is in the right stage for what you need right now in your business, and a lot of people are stuck skipping, like you said it’s like they’re tiptoeing, through clarity and Leapfrogging over strategy into action and they’re burning they’re burning their businesses out right in their burn their lists because it’s just the same stuff over and over and over.

So I give you a perfect sample. I’d was uh when I started doing a lot of the stuff. I was burning people out with people. There was no way they had the amount of time so I’ll give kudos to Troy, Bechard him, and I did a trade out. We were doing a mastermind together and I’m just I just started like I normally do. I get on a white board, which is my war room and I’m just like right now, maids for him, neither whoa dude, there’s no way.

Possibly you know I did like 50 or 60 leads like in one day and he just started building this thing is I throw there’s no way so we actually reached out to fix your funnel and he actually heated and literally on the backside of an app literally Created so I can connect people on a Trello board at five at a time, so I didn’t have to slow me down. I can still do dumps right on people that I had met, but yet it was being triggered in the sense that it was only five at a time so having five for a week to follow up with this and bad.

But if I do a dump and my what do you mean get done, I would just think like, for example, the easiest way for me to figure out who somebody’s for is to do a dump. I can write notes so literally I’ll just go into Trello and I’m like you know it is, but you need to know this person. You know this person, you know this person, you know this person well, but that was doing it all manually. So literally now I can just do this: Trello dump a people they need to know and really in the business, because you know we’re only one person away from knowing anybody.

People don’t believe that, but literally with social media and all that kind of stuff, you’re literally only part one person away from knowing the customer knowing that Rockstar. You want to know right, but we don’t looking like that, because the thing is, you know when you start referring people with events and people at home to some other process. People don’t forget you they don’t so now, which makes it easier.

It’s now like I’m just going Trello and do a dump like I’d, like you know what I mean, so I’m starting doing this now, it’s just what I do a dump on who they need to know. If any stages it could be, it could be whatever specifically, it could be sponsorships. It could be whatever that vertical is to literally just do a brain dump. Well, I’m not overwhelming them, because it’s just in a dump stage, I’m just dumping.

You know when I do my miracle morning: I’m doing that. Dump that literally, they need to know these people, but then, as I make phone calls, I can just move it over in Trello and then it makes the introduction, through a b card, by the way for all of you that are reading they’re in our profit. Ology business incubator – you will see why Tim as our business development expert in the profit ology business incubator – he is now mentioned.

He and I are so aligned in philosophy about the you know the clarity about the strategy of literally in our 30-day profit transformation program. This week we talked about the miracle morning. We talked all about collaboration. We talked about building relationships. It is absolutely what James talking about is absolutely central in today’s marketplace. It’s absolutely essential, in fact we’re we’re leading a training in our profit preneur circle on Thursday, where I’m talking about the five strategic ways that we are helping our clients herefore the recession, that’s imminent right.

All of the analysts are telling us it’s coming, and this the smart ones of us are not we’re not freaking out we’re like got it good to know. How do I then recession-proof, my business? How do I then add these these? You know different components in and much of what Tim is talking about is part of what how I have my clients recession-proof their business right, if you are being transactional in your business, if you were just talking about sales, if you are not in this business development Game if you’re not referring people you’re, not collaborating with other people, you’re going to be it’s going to be so much harder for you, if not impossible.

Once you get into a transitioning economy and that’s exactly right, we just don’t. We don’t plan ahead right when we call cash crunches, that’s months in advance, but most people won’t look at their P & L. They won’t work with them. They won’t look at what we call the MSP partnership. Every time we keep hearing the same objections over and over and over that should be wrote into our copies so that the salespeople spend less time with people they’re not for write better the strategy.

You become more hoarder takers because people are picking up the phone. I need you right now. Yeah say what is is to marketing and sales partnership. Oh my got it all. Those people do not connect their marketing and sales. They don’t thank you when they follow the profit, ology processor. So and that’s where it comes down to being really important, your marketing shouldn’t be who you’re for it should be, who you’re not for 1000 % okay, and when you get really specific on who you are for okay, and because I have people like Emerson.

I people like you that are really good at this kind of strategy of what the business should go. Look like see now I can take the other 80 %, then you’re, not four, and we can put verticals in place that you can start to solve to your friends so that you can make money because here’s the thing if you’re trying to get to 100 grand And you work in 2080 hours per year, you’re ninety six bucks an hour.

Well, if I want to go to 200 grand that just means I need our 48 hours now I need to go to 96. Then all I need to do that. Hundred grand doesn’t necessarily have to be you, it could be other verticals. So it’s about working less and make anymore, because if you can monetize being on the phone with every client and send them business where you need to go so one of the things. I start a lot of my conversations off with by the way any time during this conversation, if I’m not a good fit, do you mind if I refer you to someone that is if, by chance, I am a good fit? Do you mind if we take the last five minutes, so this phone corner straight how we can work together yeah, so it becomes very simplistic.

I’m just listening for the major problems in their life and just kind of connecting them in to where I think or believe is going to be the strongest impact to their. Why? Because never about the sales er, the stuff that we have is more about the product. The product is just a tool right, I can give you a hammer, doesn’t mean you’ll use it. Difference is you’re the tool to get them to their. Why most people might why you on this phone call to make more money you mind.

If I tell you my greatest fear, you’re concentrating on money, what, if you had the money, tell me what life would be like? What would it go on vacation, my kids great? How much is that? Oh, it’s 2,000! What if you had a $ 10,000 vacation with your kids? Okay, when do you want to do it? Because I did I’d be dreams without I ideas without dates or dreams? Okay, so let’s just say that you’re literally going to take if it’s 10 grand and it’s going to be next July – it comes to like 27 bucks per day if it’s two years, it’s $ 13 per day.

But if you focused on that $ 13 is putting it back in your business and you put that into a savings account, you would have that vacation yep, but see they look at the big number. What they don’t look at. What do I need to wake up Monday morning and how many, whose sales do I need? Is that sales in your company or is it other verticals to financially? You know, for example, I have some people pay me ten percent.

I have some people pay me. 50 percent – it depends to this business. They don’t have the difference. Is you know my staff? My office still doesn’t know what I do. There’s like well how you get these checks? Well, I pick up the phone ball or I’m at an event, and when you can do that, that’s all of you that are listening notice that he doesn’t say that he is, you know, banging out social media posts.

In fact, this morning I was like anyone answer. He’s like no any sec wait. I think that might be right. I mean like that, he’s direct con. I say this all the time you guys direct contact is the fastest path to cast. You pick up the phone. You meet people at events. Where do we meet? Where did you and I meet? Actually, I think was on the cruise. It was definitely before the cruise hey, there’s a bit a man might have been man.

I’ve been circling for a while yeah my approach. It your approach is extremely effective. So I can also tell you that Tim has run business development at my events very, very, very effectively. So so if people want to find out more about you, they want to find out about this event, which tell us a little bit more about this event. So the event will be it’ll actually be posted on Monday they’re, just uh the designers are actually putting the page up.

It’s called to sell less make more Sun net. Hey going to do is we’re going to start to teach people what to do, how to make money with no really deep dive into you know. Is it sales? Is it so literally at our vet? If you want to learn to make more money, we’re actually going to have a lot of our affiliates actually at the event, these are people that we refer businesses of merchants. As if funding is this, whatever vertical, you need.

Oh I’d like to accessorize with your business. We’re going to start to either they could use ours or will start to teach them to farm their own right. So there’s some it’s going to be a lot of roundoff. I think people forgot even like Napoleon Hill and all that that mastermind group he was around was really created to refer business and the more you refer business back-and-forth, the deeper the bond gets cuz you’re, serving their kids you’re, making that money right they really didn’t – have To go out and spend for right, so we’re going to start these people, this marketing and sales partnership, because the more that you meet with your marketing, your sale seems every week the last time the salespeople have to spend on the phone defending okay, because objection should Be handled in the front, not the back right, the more you understand the pain they’re in the frustrated they’re overwhelmed with this stuff, the easier it is to identify it they’re, not for you.

What referral partner are they for right, yeah and it’s it’s amazing that the world of referrals? People don’t understand that you can get paid, but you can refer movies, you don’t get paid, but in the real business world we do yep, but we like to do free. Consulting because it makes us feel good, I don’t operated. I’ve listened, but I’m a lot of people that come to me. I’m like great, so you just refer that how much money you make well! No, I’m just because I like them, that’s awesome! So how about your kids, though, so, is that referral partner, adding text to your kids is the counter taking it away and they go that’s not funny.

I didn’t say it was funny. I just asking you you’re referring business. I again you may want to do it for free. I’m just going to disagree with people is listen. Listen! I’ve been able to change my dynamic of my business because of my referral partners, yep and because I like to send them business. It’s okay, but I actually took the last four or five months because I was literally destroying people, because I would give them that Mary referrals, okay and when my brother might pointed that out, is I typically let’s do this so now it lessened in less than two Weeks, my systems is completely 100 % automated between a text delete.

I need one phone number in one word for every referral partner and I can refer business. I love it. I love it alright, guys so we’ve put Tim’s and Doreen says she loves the the pre-agreement is communication. Saving tim is in the profit preneur circle. So if you want to connect with Tim he’s in the proper preneur circle, if you are in the profit, ology business incubator, you have Timmy time because he’s in there as well – oh, I know he loves that when I say that also really quickly before we go.

I want to let you know we just announced yesterday our marketing to millionaires live one-day intensive. That is going to be on July 10th. Highly recommend that you guys register my team will drop the link below it is going to be one day where I’m going to teach you my best stuff to help you get your offer done help you find your ideal millionaire clients to help. You learn how to find them, sell them and in and also serve them properly, so that they turn into raving fans who build your business for you.

So if you would like to learn how to stop marketing to broke people, I highly recommend to show up to that. That is going to be held in our profit preneur circle, which I, if you like this, and you like. What we are up to here make sure that you join the circle. It is at profit, winner’s circle, calm. Not only do we do like we share resources, we provide info, we network, we collaborate, you could find your board of directors in there, but also every single Thursday.

We do a live training inside the circle that is exclusively for our members. So if you would like to join the circle, we highly recommend that it is an awesome group of people and Tim. Thank you for joining us here to day. We I appreciate you view being here and for anybody that joined your inner circle yeah if they can pitch me in 30, second or less as to what it does for my customers. But they have to be in your inner circle, in the incubator or or in the property north circle, which one the proper preneur circle is our complimentary group profit ology business incubator is paid right, so it would be in the profit.

I think you bait, or anybody that gets in there, that you train them on their strategy and their messaging. Okay, I’ll do once that’s done you and I will get together and we’ll teach them how to get the ways, try to get the way how to get the referral partners and how to get the ways I’ll do a free training for just those people, and I’m Going to take you up on that, I will book here we’ll be in contact.

Thank you for joining the pop-up rinoa show we will be back live on the Thursday, despite the fact that I’m moving, because I’m just going to roll with it. So we will be back on the Thursday. Thank you for joining us. Thank you, Tim for joining us and until next time you guys have an amazing day.

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!

 

Categories
Online Marketing

Marketing & Branding in 2019 For Insurance Agents!

Today, I am in my hotel room in Phoenix Arizona, just finished the retreat just coming off. The retreat had an amazing time, and today I want to talk a few minutes about promotion, branding and advertising, and that’s something that we went through a lot of on this retreat like SEO like how to promote yourself right how to brand yourself how to advertise yourself In 2019, how to get leads, how to get customers all of those things are things that we went through high level deep dive, all of it for several days.

So one of the things that you need to know when you’re reading insurance agent training today alive is we talked about one thing: everyone always talks about how everything I wear just about is branded. I’m telling you, if you’re not doing this, if you’re not branding yourself right, number one and if you’re not always wearing and promoting your brand, then what are you doing now? I’m not talking about just always throw it in people’s faces right, the hey! I sell insurance house Hill insurance, hey, I sell insurance right, I’m not always throwing in people’s faces.

Hey I trained agent say I trained agent, say I trained agents right or hey, I’m market for agents or hey. We build sites for agents right or hey. You know we generate leads for agents right or hey. I coach, insurance agents we’re not always or hey. We threw a conference for agents, we’re not always putting that out there and throw it in people’s face. So you guys see me do it through article. You see me do it through swag right even on my Apple, read a CA logo, all of it right.

So you guys see me, but also through Instagram stories. Facebook stories random articles right, personal page, I’m not always throwing in people’s faces that hey you need to buy stuff from me. I am focused on educating and providing value. It’s one of the things that we talked about at this retreat. This weekend pay attention now. This is good people do business with people that educate them, who educates you better than anyone else.

The insurance industry and a lot of you do business with us, because we focus on educating you and bringing value to you. Instead of I’m going to shift to give you a little little better lighting here, instead of simply just always preaching, instead of always selling, instead of always pitching instead of telling you’d always buy stuff from me. Instead, I’m telling you the content approach, the marketing approach for 2019 and Beyond is a value first approach, and, if you’re not doing that with the branding of yourself, with with the with with all your social media, with everything that you do, you need to be.

It’s a value, first approach: it’s an educate, first approach and it’s a sell last right. It’s it’s all about! Nowadays, it’s all about how much can I give away for free so that when someone thinks about that topic, they think about me. Most people are backwards like the old way we talk about this a lot at the retreat. The old way is hey, keep everything close to the chest. Don’t tell anybody your secrets, don’t think about everything.

Don’t tell everybody too much right. That’s the old way: the new way is hey. Here’s all that I’m going to provide for free like we do. These shows constantly in articles constantly everything we do. We see how much we can give away and in turn I give so much value so much content that a couple things happen and you can do the same thing in your business and we talk about this a lot at the retreat and if you missed it, I’m telling you I get another one in June you got to be there see, that’s a soft sell in the middle of providing value and that’s okay.

The way you got to approach this today is how much can I give away right? Am I putting emphasis on educating people along the way? Do I provide and bring enough value so that they care and when they think of the services I offer? Will they think of me now they’ll only think of you, if you’re educating them in the right way and providing more value than anyone else in your space, like I feel like, and that’s why we had life insurance agents, Medicare agency owners, P & C agency owners Carriers etc, pay to be on a retreat with us, because we provide the most value from a content and training perspective as much as anybody in the industry.

I give away so much stuff for free because I enjoy it, and I understand that marketing in 2019 that that’s part of it and because of those things, guess what the first in educates them is the person that they think of that they think about training them To think about, buying leads from they think about doing business with. So are you putting the right structures in place? This is insurance agent training.

This is live training on the spot. Are you right now thinking about educating, first, providing value and giving away as much as you can for free? If you look at the course of the 1,200 articles that we’ve put out to the general public to the insurance world over the last three and a half years, no one else has done that. Find me someone. That’s provided more free content to insurance agents, agency owners, IMO’s carriers call centers etc than we do.

But when you that’s, why you? But that’s how you need to think? What do you think about growing your business when you think about when you think about putting your message out there to the world so that when they think about something you have to offer, they think of you think about that approach? How how can you give away so much content, so much value and so consistently, then, when they think about life insurance, Medicare, joining an agency right, recruiting, building a call center right when they think about buying home and auto insurance car insurance when they think about you Know purchasing an annuity when they think about in testing when they think about you, know: ni UL, whatever college funding college planning in any of it when they think about any of these things, who do they think about? Who do you think about who comes to mind? First, when you think about when you think about Medicare and selling Medicare supplements, who comes to your mind first well, what are they doing so that they come to your mind first, and how can you also do those exact same things that they are but better more Value spend more money, pump it out more and do it more consistently so that when someone thinks about Medicare’s subtly Medicare supplements, they don’t think about them.

They think about you. So today I want I want you. I want this to be a thought-provoking episode of insurance agent training that gets you thinking about. How do you advertise market brand and promote in 2019 so that later on, in the later on in 2019, 2020, 2021, 2020 to 2023, 2030, 2040, 2050, even 2060? They think of you right so that that’s the message for today hope you receive it. Well hope you have an incredible rest of it hope you have a dominating week think about the things that you can do to be top of mind and help a lot of people, and the first way is to get around people that inspire you.

That motivates you that challenge you, that you can learn from pay to learn the things that you need to know. That’s one big takeaway, big secret. I that I put out to the world all the time, because I paid to learn the things that I needed to know to scale my business. That’s why this retreat! That’s why the five people that paid to be on this retreat took away so much value. They were blown away so think about how you can implement this in your business right now and forever, so that you dominate your niche of this industry for many years to come.

Thanks for reading interest into training, I hope you have an incredibly an awesome day. We’ll see you tomorrow for phone phenom appreciate you guys,

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

Building your Brand & Start Branding – SolomoBox

It’s something that you definitely need to know and it’s a question that comes up quite a bit because there’s so much conflicting information out there, and so I really wanted to lay it out step by step and give you a blueprint. The first step in building a brand is to pick a domain name. You want to keep the domain short and sweet.

What I mean by this is every time a customer comes to your domain. They got ta type in your URL or click a link if they have to type in your URL. Let’s not make it something: that’s a hundred characters, long right, let’s keep that as short as possible and make it as sweet as possible to use keywords. For instance, if you’re a dog groomer, possibly in LA maybe a li grooming, there’s all sorts of options and things that you may want to consider, but do your research look around and see what’s available for your business in your area, step 2? We move on to the web site, there are several different types of web sites and I can go on for days.

The first thing you need to know is that there’s three major categories: there’s drag-and-drop editors, which are the entry-level phase. You’ve got Wix Weebly Storify, where space just to name a few, and what these provide are cheap, free solutions to create website they’re, simple, they’re, easy to develop and they’re going to get the basic necessity done. This is great for people that are on a budget people that don’t really have an expertise or any sort of knowledge and really just need a website.

The second type is going to be a hosted CMS and a CMS. The content management. This would apply to WordPress or Joomla Drupal. These systems are pretty robust, they come pretty standard out of the box and then from there, for instance, WordPress has millions of plugins. You can add and customize the functionality of your WordPress to meet your needs as a business owner. They are a little bit more in-depth than a drag-and-drop editor, but they provide all of the functionality that may be needed now and in the future.

Most websites built online are done with the CMS system. The third option is going with a developer, and this is typically reserved for large companies that are attempting to provide a very unique experience and have the budget to accomplish that. Most of you are not going to need a developer to accomplish what you’re looking to do so on the website. There are a few main things that I wanted to bring up.

Every business website should have five or six pages that are absolutely core. The first one is a home page when people type in your URL, the page that they see first. Second, there, your about us, you want to talk about your company, tell people who you are, what you stand for, what you believe in and where you want to go. Third, is your services and products page? This is important. You want to go into detail about what services you provide or what products giving the customer a clear view of what to expect.

Fourth, we have testimonials. Testimonials, are going to be your reviews or comments provided by clients. There’s several ways to achieve this, which you’ll come to find out either in later articles or simply call attacking us v, is going to be your blog page. This is like your news page for your entity for your business and your brand. Lastly, is contact us. This is going to be your contact information, a map and possibly a contact form just depending on how you want to set it up and what you’re looking to accomplish.

What most people don’t realize is that many websites out there have these five core pages, but there’s so much more beyond that that you could have do with your website. For instance, if you’re a restaurant in New York, possibly having a menu page going into more depth, page for your specials and, most importantly, for each individual special item, so, for instance, if you have filet mignon with sides – and it comes in an amazing price point – your Beef is found locally.

These are all things that you could have on. A specific page doesn’t have to be massive, but it pays specifically for that item so that if somebody were to search that particular item or that particular service, they could find you in that page, thereby leading them back to your website. Because most of your search and people find me, it’s been going to come from your name or your brand. It’s going to come from them looking for services that you provide, which is why having those services specifically in a page or a page for each particular service is very beneficial in the long run.

I’ll do more articles to go into more detail about things that can you can do on your website, but one crucial point I do want to bring up is, I know a lot of people talk about SEO and how important it is and and how you’ve got To optimize your children’s to find your website and I’m going to tell you this there’s no guarantees an SEO. It is a long term investment plan for your business. It is something that everybody says they do and a lot of people I’d say: 70 %.

Don’t even do it right, search engines are Google Yahoo being where you’re going to make your search as a client. So when the search engine looks to find relevant results, there are multiple criteria that they use to determine which ones are more relevant to that search. For instance, on your page, there might be meta information. This could be a title that goes on the actual search result or the description that goes on the actual search result, possibly meta information behind the picture, stating what service is being done in the photo.

What area the photo was taken and more relevant information to that photo. This is important because it actually Brett provides context to a search engine that cannot see the photo is realistically using the information. That’s provided, in the background of that photo to make a relevant decision on whether it and the page itself is more relevant than someone else. Next, I want to talk about in regards to SEO is the link structure, and so what this is is the actual website and how you structure, what page links to what other pages.

So, for instance, obviously you have a menu somewhere on your website to make it easier to navigate free and the user. The structure on page do you have links in your content, pointing to other relevant sources, or do you simply point back to yourself and other articles? You’ve written all of this comes into value for the search engine in determining what is relevant most relevant for each search term, and these things are what rank you higher and results.

So, as you can see, some of these topics can take quite a bit of time to actually implement to go through an entire website and make changes like that. Depending on how many pages you have, I know some websites, you only have five pages. It’s a quite a simple process: some websites have hundreds of pages or thousands of pages. It’s a little bit more of a task. So this is why a lot of companies will focus on particular keywords that you’re really interested in targeting to kind of narrow down their scope of work and what they need to accomplish.

But moving on we’ll talk about this again in another article step, three and this process is going to be social media, so there are four core networks which are by far the most popular and most important when it comes down to it. So we have Google Plus Facebook, LinkedIn and Twitter. These four networks are crucial. Facebook you’ve got a huge community of people, one of the largest social networks of people sharing, creating engagement through friends.

Family you’ve got LinkedIn providing more of a business like social network. Community you’ve got recruiters, you’ve got business owners and entrepreneurs all looking to reach out and make connections that are meaningful. Twitter. It’s more of an ongoing newsfeed. You’ve got essentially a rolling stream of tweets and in comments that are made throughout the day, links to various content and the lastly is Google+, and this is mainly important for the fact that it is a social network that is tied in with one of the largest Search engines, it’s not as popular as the others, but I do believe that it’s one of the more important as it does tie into YouTube.

Google, my business and those are all things that we can talk about later. But if you were to only have four social networks, these are the four that you should absolutely have. Other networks would include Pinterest Instagram YouTube stumble upon and again by having a Google+, you have a simple transition. If you decide to do articles and go to YouTube once you have the social networks, the main thing is to focus on engagement start reaching out to people start talking about the business.

Give people to like your pages and then interact put out good content. Talk about different things, share deals and specials. Ask for your social audience to respond to review, respond to your business or talk about things that they like or what they want to see. The main thing is to engage the audience, because it’s one of the biggest things about social networks is that it provides you the ability to reach your entire client list or your entire network of customers that believe in your brand and believe in your process in your Product, so it provides you quite an opportunity to essentially grow your business through simple communications and simple outreach and quality content, and the fourth step is citations citations, referring to, for instance, the first three steps would be setting up.

You built the foundation, you create the house, you build a beautiful yard. Driveway you painted all these beautiful colors. How do people find you? How do you bring people back? Social media plays a part and directs people back to your website. The next part is the citations. The local directories for local businesses, news organizations for tech companies or just about any business actually could be in a news organization, depending on your brand, your message and what you do that is unique and different to everybody else.

That’s doing what you do. Where do your clients look for you? Where do your clients look to find, for instance, if I was a plumber and San Jose or if I was a pawn save Texas? If I was a plumber in Texas, I’m going to start thinking about where my clients are looking for me, are they on Angie’s List? Are they on? Are they on Yelp? Are they on Yellow Pages, and these are all places that I’m going to want to be? I’m going to want to be hopefully for free right.

A lot of these do provide free profiles where you can get your information cited in their website, put up pictures and build a custom profile to bring people back to your business so that when they are looking for someone that provides your services, they find you. Instead of your competitors, and that’s really, what citations is about is generating leads by putting your information in your business, giving them a road back to your website.

And by doing this, you create a net of links in different avenues to be able to generate revenue from your website by sending people that are looking for possibly a specific product or a specific service to find those searches and to get in for those searches. Whether it’s through your website or through someone else’s, that is, how you build a brand online to take advantage of the opportunity that the website creates in these other websites that are already in place and have established crack traffic to use their audiences.

That are already in place to leverage toward your success. Hey guys, hope this article helped you out today build your business and your brand for your future. Here at Solan box, we want to see people making the right decisions, which means they need to make informed decisions. So we look forward to providing a lot more useful content. Moving forward have a great day guys

 

Categories
Online Marketing

How To Crush IT -Social Media Branding | Mafia’s Finest TV

So I’m here to help you with most of those avenues, if not all of them. If any of that interests you please feel free to subscribe down below and ring that notification bell now without any further delay, let’s get into the book.

So this book is one of two variations, so this one is crushing it. The original one was called crushing. They essentially have the same information in them and you should really get to know them, because guess what this book is going to help you either get started or take your whole new social media game to the next level, because I’m going to tell you something, this Is one of the more recent books that I read and it really did help me pretty much take my blog from nothing from like the little guy that you see.

https://m.youtube.com/watch?v=me3QdX2zBF0

You know in the very first article to you know kind of like what we have now a little more confident, hopefully my environments, a little bit nicer. My lighting is a little bit nicer. I decided to use some natural light today and there’s less Sun in this article, so you’re welcome so crushing it is a book about being on social media. It doesn’t matter what social media, so they talk about podcasting, they talk about Instagram, they say about YouTube.

They talk about Facebook, there’s all different types of examples and, to be honest, this book is written by Gary Vaynerchuk for the examples in this book, and there are many of people who are succeeding. Just like you and me average joe’s that just found a passion and they ran for it. There isn’t too many of Gary’s words in this book, but I’m going to tell you something the examples that he uses all the youtubers, all the social media experts that he uses.

There’s tons of examples and they’re going to help you get to where you need to be because guess what they all tell their origin stories, which a lot of times we don’t always hear that type of stuff. We don’t always get to hear what how people came about, how they started, because a lot of these people ended up being either homeless or living on their brothers, couch or mother’s couch or living in their mother’s basement and guess what they are now making sick figures.

A year, and I’m talking about like high six figures, not like a hundred and two thousand I’m talking about like high six figures, doing exactly what they love doing. So this book is one of the things they’re going to want to pick up and crush it. If you have not already, I actually have not picked up crush it. Yet I’m going to do that actually very soon, because this book was great and I want to read the original and to make sure that I didn’t miss anything.

I may even read this book. Another time because I’m here to gain a ton of knowledge – and I definitely want to pick up every single piece of knowledge that Gary has to offer, as you might be able to see from this article so far, I’m very stoked about this book. I love this book, so the reason why I’m talking about it today is because not just about the book, but just about its message in general, he is saying in every sense every word of this book he’s saying that anyone – and I mean anyone, can start this Journey anyone could be on YouTube and start a podcast with their knowledge and obviously you’ll, know everything.

So you have to take your steps, your proper steps to learn more each day and get better at what you do so then you can obviously share that with your audience, because again I started about six months ago and I’m going to tell you something. I am NOT you know, I don’t know everything, I’m learning as I go, I’m doing more things. I’m contacting more people I’m connecting with them. This is what this book pretty much tells you I’m sorry.

I didn’t mean to talk about the book again, but they’re. The essential point of this book is just to experiment. Do not wait, do not let anyone tell you all. You can’t do this, or this isn’t good enough. If it’s not good enough put it out, get some feedback seeing where specifically where you can improve, because if you don’t get that kind of stuff and you just let it sit, let’s say if you’re making a YouTube article and you just let it sit in your Unlisted or your private articles, no one’s going to see it, nobody can critique it.

You do not know everything other people that have been doing this for a longer period of time. It can help you out trust me. I’ve been there now. The main difference between this is that I want you to understand that anyone can start not. Everybody is going to succeed and that’s the thing that really needs to get understood here. Not everybody can go from point A to be successfully. So that’s where the journey comes.

In and the journey is not easy getting started is the easy part doing the stuff is the easy part going through the journey to actually get yourself to your end goal? That is the problem and on the cover he says great entrepreneurs how they build their businesses and their influence. You can very easy right. No, the actual process is the hard part getting started, making your first article. That should be the easiest part.

I know it doesn’t sound like it is, but making the first step is the easiest part making continuously good steps, successful habits, successful steps, that’s the hard part and most people will not get through the first month and that’s why we all have to understand that you Are in a knowledge game, you have to learn every single day, there’s no such thing as an end goal really because you’re in the infinite game, the end goal to me is again death and after death.

How are you going to be remembered? So I hope you gained some knowledge from this article and I am going to link this book and crush it in the description down below, because I really want you guys to pick up this book and the first one read the first one. First, like I was an idiot and I don’t even know he made a first one, and I want you guys to read it understand, comment now and then comment your update after you read both these books.

I want to thank you guys so much for reading and I want to thank Gary for being such a great influencer because he influences everybody under the Sun that actually reades him and understands him. So if you found use in this article, I’m going to have three more articles that you guys can read and a subscription button, because you know what they’re all going to be here right about now.

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL MEDIA – Marketing Tips for Businesses at a Mastermind

Soho Soho college basketball, hey Kelly, Garcia. We need an elevator we go. Insanity is Kelly here. Oh I’ve been telling you guys it’s my birthday, it’s that right yeah. I expect this to be a phenomenal conversation exploration in terms of what we’ve all learned together and how we can be supporting each other and really leveling up our game in our life and in our work in our communities and our families.

I didn’t even know I was supposed to talk about personal branding. No, I’m kidding, I’m teasing you so hello, everyone, I’m Brian, I’m very grateful to be here. Thank you to Kelly for organizing these amazing group of people. I basically spend all of my time thinking about branding and thinking about how we can you know. I have several different thesis, — iz, that I try to live my life by, and I do want to make this as interactive as possible, but I’ll just take him way up.

You know in terms of macro thinking, I think that we’re living in the best time to be alive as a human being, and I think that yeah we have things that are not going so well in the US and in the world. But if you think about 50 years ago or 100 years ago, the things that our great-grandparents were dealing with the Black Plague, you know starvation. I think that things are really really improving and I think that we as humans are good.

I mean we have the capacity every single day to hurt each other and at large we don’t, and so you know, my macro thesis is like. I think that we are great people and I think that we have are living in a very exciting opportunity with the technology age that we live in, and I think that creating a personal brand, if you want it, is the smartest self investment that you can make And so you know I work with.

I have a branding company I started at six years ago. We work with some of the biggest brands in the world Intel salesforce.Com, KPMG you’re, not European United Nations, as well as smaller companies startups entrepreneurs. Actually, one of my favorite clients is in the room right now Time Inc, which is a incredible biotech company traded on the Nasdaq solving Stage. Four pancreatic cancer in a non-toxic way.

And I think that you know all of us whether it’s our company or organization or our law firm or our book, or are just story of selfless giving thing. We all have a story to share, and I think that what’s exciting for me about that is you can actually monetize that now you know, and in the past it was either. You chose between working, a crappy job at the bank that you didn’t really like to make eighty five thousand dollars a year to pay for the apartment in the to kids school, and you were basically at a three or four out of ten happiness scale, because the Alternative was do what I love and don’t make any money.

I think it’s flipped, I think now it’s like you actually have a much much much better chance of making a lot of money doing what you love, because the variable that no one really thinks about is yeah. You have to the skill and the talent, but the thing that separates you and I is if we’re basically the same amount of talent and you love it you’re going to spend 18 hours a day doing it, I’m going to spend nine and you’re going to win And you should win, and so the variable is the time that we put into it right, and so that’s that’s how I think about why I care so much about branding.

Everyone has a story to tell whether you’re solving you know the most horrific disease or whether you’re you know trying to sell a pen. You know why and I’m fascinated with the why behind the story – and so I would actually be very curious since in the in the sake of interactivity, for this for this group to know if you have a personal brand, if you want a personal brand and what Kind of frustrations or questions or concerns do you have.

Maybe you want to sell more books right yeah? So what can like? How does that look? Maybe you want to get more speaking like we have a chance to just talk for a minute cuz. You know you wouldn’t stop talking to Thomas, but maybe you want to. Maybe you want more speaking engagements. Maybe you want your personal brand to be more aligned with you know, as known as an international speaker, that’s kind of that’s what I’m hoping to gather from you guys and gals like.

Where are you? What do you want, but I think it’s: how do i? How do I present myself to the world in a way that’s consistent with how I actually want to be spending my time right? If it’s, if it’s the purse, if it’s the professional brand, then it’s? How do I present myself in a way that attracts the people that I want to buy my stuff or attracts people that I want to pay attention to what I’m offering? Maybe I’m not selling anything right now? Maybe I’m offering free clinical trials for a treatment.

You know, and I want to spend, send more people there or maybe it’s the opposite. Maybe it’s listen. I have a job and kind of like you know have it. I have a job in Ernst & Young, I’m a senior executive Alva, but I would also love to do more of this stuff. I’d also love to do more speaking. I would like to do more empowering the youth. How do I do that or you know, maybe not even how do I do that, but that’s where I’m at and then what I’d love to do is kind of context that, where you’re at and then maybe offer some tips, that I’ve been able to see that, Where they work for clients and individual influencers and cultural influencers and brands, so is that helpful if tomorrow woke up and all my financial needs were like met, I’m good for the next 20 30 40 50 years? How would I spend my days? What would I be doing, Who am I you know, and so in with that you we can start to really start thinking about.

Okay, then, to your point, Howard, how can I start to spend? How can I actually, if I had all the money in the world, how would I spend my days and then that’s step, one which is easy and then step two which is hard, which is why 99 % of the world doesn’t actually do this is now it’s Time to meet for me to actually start filling my days like that, it’s a very different thing right. So why don’t we just go around the room, really quick and just kind of like tell me where you’re at with that, and then I do want to do like if you have practical questions that you’re in your mind and that can kind of shape the way That I talked about this and now can you do what you want to do, not quite love and I’ll stay with it, even when I move to another job? Okay, so it’s almost like you want to create you like the way that I’m looking this is you want to basically create a personal brand for yourself that will lead you into that next opportunity.

So you have an opportunity to create a personal brand. You can basically create your own job right now, while you have the other job quietly on the side, that’s going to look almost exactly like what you want to have next. That would be my that’s like my quick take on what you can do, which is start writing articles right now about how you see it going because here’s what will happen – and maybe this is just the easiest instead of going around and like maybe I can just Like listen, then we can make any kind of like jam, but job.

Thank you. I know I know so so so I would say a couple different things for you right and, and is why don’t you start becoming a thought leader on this right now, there’s nothing holding you back from that right through articles put them on, LinkedIn put them on Medium here just going to happen, this one’s going to read one they’re going to have the job that you want they’re going to say, I want to hire her.

It’s pull marketing right. This is another kind of theme that I talk about. I guess I didn’t even really talk more, so doesn’t matter yeah. This is core it, so so pull marketing is. When people come to you. This is what happens to me. I have a man right here. His name is Mao say hide him out. Guys mouth follows me around during the day: okay and he films me and you guys, might all think Bryan you’re a narcissistic piece of great that and that’s what everybody thinks and that’s fine.

But here’s the thing that here’s the difference, what what I’m really doing right now is proving the future of personal branding. You know in a way that tests a theory on myself with my own money in my own energy. In my own time right, I actually think that what we’re doing right now and we’ll put this will make a cool article for Kelly Kelly will be happy that I’ll help her with her mastermind connect will put this on.

My YouTube page will put this on my Facebook page and, what’s going to end up happening is – and it’s happened already – I’ve closed literally tens and tens and tens of thousands of dollars of business. Because someone said, I saw your article on YouTube and I want to know if you’ll come, make a six-part article series for the department for the dry cleaning Association of America about marketing.

I have never heard of the dry cleaning Association of America. That’s pull marketing and that’s what you should do right pull marketing is, you know, push marketing is the old way it’s dead, knocking on the door, emailing, cold, emailing, cold, emailing, LinkedIn spam all day long. You know hey and then in some cases they even forget to change the word name to like your actual name. You know: hey name, you are a perfect person for my new business, I’m like yourself, you know, like you know, you didn’t change the name, Thomas bro.

You know, and so I think that you have a chance right now, start making articles start, putting up articles start thinking through start a podcast start a podcast right now, where you interview people that you think are doing it well, and this isn’t throwing your organization on The bus – this is just you simply offering another way of thinking about things. I would find the five to 10 to 15 to 20 top leaders right in your organ, your mood in your world that you respect and I would have them on your podcast they’re, going to share that podcast with all their network, which is by the way, the Right network for you to get yourself into that world, that’s what I would do! That’s how I would think about personal brand from your perspective, create your own job right now, while you still have an income, so start small, do one article and then and then real then read that article into a phone and uploaded as a podcast and then read That article on a article and upload it to a YouTube, I’m serious right start with the article start, the article, but here here’s the other thing that I think is important for everybody.

That’s thinking about this and any capacity distribute that content across all the places that people are paint like everyone says people buy from people they what they trust. But that’s not true because before I can trust you, I have to know you, people Bible do they know and people buy from people. They remember right. People buy from people, they trust I can’t buy. I trust him because I know him.

We see each other once a month for the last four years. I know him and he’s memorable, I know you and you’re memorable. I know you and you’re memorable. There are people that you know that are like what was that guy’s name again, and he did the thing what he does you, we all we’ve all been there right, you’re, never going to buy from that guy or that girl cuz. You came from more than name people buy from people, they know and are memorable, so you have to make people know you by putting your stuff out there, and you have to be memorable, your stuff being good and that’s just kind of a principle throughout all of It your story’s amazing, your story’s amazing.

Your stories like the stories are amazing, but now, where do they live? Because what happens with most of us? Is they don’t live anywhere? It’s the first time ever told this story. How long you guys on each other right? They don’t live anywhere, let them live in the world and just read what happens, pull marketing. It all comes to you. It all comes to you. It all comes to you. I don’t mark it at all.

I have so much business coming in right now. I don’t mark it at all content and we put it everywhere that makes sense for evil yeah. I can give you my best advice right now for free, so here here’s what I would think – and this is like the value. I think I think the value of why I’m here like hoping to do this for all of you right that there’s two different things that you said that we’re really interesting to me.

So I’m listening to every single word, you’re saying and my head’s going. The first thing is: maybe what you need is a Critias is a sales partner yeah, you know so there’s there. You know a lot of people struggle with this there’s art and there’s numbers, and it sounds like you’re an artist, but that doesn’t necessarily make you a saleswoman which is fine and the fact you’re identifying. That is already shows me that you’re like tapped into yourself and that you’re already one step closer to winning, because most people are naive to the fact that they suck at sales and then they so the soap.

But that’s like I don’t and, and, and you know, if you don’t want to do it, you’re not going to do it so like recognize, but there’s a couple there’s well, it depends if this is. If this is how yeah it’s self-aware, exactly if you, if you’re paying the bills with this, then yeah you suck at it like? So so you know, but here’s the thing there’s a couple different things. The first thing is find yourself, a partner that, like there are people out there, that I love to sell things.

I love it. There are people out there that love to sell things. They would be happy to sell your product if they believe in it right. That’s the first thing, but the second thing is: I think, that yours, the way that you just the energy that I got from you guys your I can tell you believe in your product. You tell me that you believe in your product. I can tell so that’s the that’s the part where 99 % of people fail, because they’re selling something they don’t actually believe in and it shocks me when I talk and I talk to senior level executives and I’m like.

What’s the deal your sales are going down and they’re, like, I don’t believe in this product and I’m like, but you make 1.8 million dollars a year to believe in this product and they’re like I don’t so you’re the money is actually not going to be enough To motivate you to sell the thing that you don’t believe in I’ve, seen it time and time again, what I will say is this you’re still in the push marketing mentality so you’re talking about you, you just gave me three ideas that I think that if you Execute a smart Facebook ad strategy you’ll make six figures in the next 12 months without selling anybody.

Here’s what you said to me. You said I want. I want to get into more corporations and I’m starting to do that for anyone. That’s trying to sell anything. A book anything trying to get your podcast in front of the right people Facebook’s ad platform right now. I don’t know how much of how much time you guys spend actually how many have ever run a Facebook ad campaign in this room, cool half of you.

How did it work? Yes, it worked. No, it’s! Okay, not really because artistic things perfect, so you haven’t sold so you haven’t been to sell. So let me tell you exactly what you should what you should do to sell your course or your conferences or you as a speaker or as a consultant. You can actually target so I I would create various pieces of content. If I were you, though, the woman that told you about the military opportunity, the veteran I would start I would.

I would do that. I would offer that I would record that I would put it up on my Facebook professional page and then I would target that same article too. So read this we’re doing this right here, this mastermind I’ll put it up. On my, I have a public page on Facebook will upload this article to that public page it’ll live there and it’ll get hundreds and hundreds of organic views, and that’s great.

Sometimes thousands and tens of thousands just depends, but I’m I’m more interested in taking control over the tools that exist. So what I could do is I could literally publish this article and boost this article. There’s a button that says boost post. That’s how you run a Facebook ad, if I’m talking in a way that you guys like what is this guy talk, it turns into response bad and I’m. I would focus it on every single military there’s a place that says interests.

I would put every single military group in the country in that interest box. Now, what’s going to happen, is you’re going to spend 21 dollars in it in front of 5 to 7,000 relevant military people in the US, and one of those 7,000 people is going to be like? Oh, I want to do that for me here. That’s number. One number two same idea with the corporation’s: you can actually target employees of the newspapers, employees of Ernst and Young you’re, going to show up in Kelley’s feed, imagine Kelly’s the Human Resources person or the person that’s in charge of bringing in outside speakers.

You can target that on Facebook and now, all of a sudden, your 30-minute corporate speech that you were going to do anyway is in front of 1,800 of the decision-makers across America in the corporate positions that you want to speak to anyway. No, I do the whole thing. I’d put the I’d put the whole thing up, so they know exactly what they’re getting no surprises. Here’s! What I do, here’s, what you’ll get do you want it or not? You’ve brought in 15 shitty speakers in a row.

Here’s the 30 minutes that you get with me right, you make. I see, people smiling like it’s really happening, that’s a huge thing for you and then the third thing is the middle school thing. You run an ad, you do the middle school thing. You do! The article take 30 minutes, 20 minutes 15 minutes up, and you run it against the principals and the teachers at every Middle School. In New Jersey, New York, Connecticut and Massachusetts, you will get more invitations to speak, and your call to action is message me book me and it takes them to your direct message or to your website where you sell your stuff and that my friend will help you Build an actual business without having to sell anything right now on a camera and see who that starts to attract.

You can only be yourself now. If you don’t want to be out there, then that’s a different story, then you don’t, then you know I never tell. I actually don’t think most people should do the whole like filming all day. Every day thing. I think that’s it’s a ton of work. You have to be on all the time, but like it’s, my truth like I’m. Actually, this is this, is me, and so it works for me. If that’s not your truth, don’t do it, you know, and so the branding thing is weird I mean that’s, that’s your individual opinion, which is fine, but the the branding thing is like, even if, in order for you to do what you want to do, you have To have a brand in order for you to do what you want to do so if you think that it’s I want to be behind the scenes, then why don’t you turn the grapes of the your favorite wine into the lead character of all your content? I’m serious finally find the Malbec grape.

I don’t even know I mean I don’t know anything about wine, but like find the grape of your favorite wine and let that grape be the person that it’s like the ghost of Casper Casper mattresses is there. I don’t know the CEO of Casper mattress. Is this it’s a ghost so find them. So so let it be a grape for you and let that be the the thing that drives the entire brand. You can be the brains behind it, the architect, behind it, to make sure that we’re doing right by the world and we’re not used.

I agree with you like this is terrible right, but but the alternative is like you saying this is terrible, isn’t helping anything if it’s just you saying it’s terrible at a table for people, it’s a big thing. If you say this is terrible and here’s what I’m doing about it and I’m documenting that in the process, because what I can tell you is people will attract to that and you will start to a tree.

You will start to build your tribe right and then let your try like – and it’s like – and I would also even say here, are my beliefs. I think that I think there’s a lot of things that are going wrong in the world. I think we should start creating more thoughtful brands, and I want to start with these with these grapes and this wine and I’m going to show you the process of, and then you become almost a meta brand, meaning I’m going to show you the process of how You build a brand doing good, it doesn’t matter if it’s wine or bottles of water or tea or notebooks.

It’s the theme of building a brand doing good. That becomes your brand, you know, and so that and if that’s because that’s ultimately what you have deep down inside of you, whether it’s the wine or the Russian or whatever you see, there’s a lot of that. You want to mend so use that as the driving force behind the brand and document that brand and then people sort of said, oh he’s, the guy that did that whole.

Like you know the great thing, but what was more interesting and then the great thing was how he showed us every step of the way here, our employees, here’s how we treat them. Here’s what the grapes come. Here’s the fertilizer that we don’t use, here’s the organic soil, here’s the property, here’s my family business. You know what I mean, that’s how I’d think about it see so a couple different things.

You know this is maybe obvious or maybe not obvious. When I, when I first heard a coaching practice, what I did was, I did two different lists. The first was a list of my dream team clients and I would contact them and I would do I would send them in their house like flowers, and I would stalk them on Twitter see what they cared about and send. I sent one guy like a jersey that actually worked. The second thing is find the three or four or five or seven or eight clients.

You’ve had already asked them two questions. Number one: can you refer someone else to me number two, which most people don’t do, which is what else can I help you with, because you already have that trust and what what you’re going to find is they’re like. So you help me with my day-to-day planning. Now I’m ready to do X, I don’t know how to do it. Can you help me with that, and hopefully the answer is yes right.

It’s like I’m actually ready to share my story. I want to write my bio on LinkedIn and I don’t know how to do it yeah, I’m sure, and then all the sudden, you go back to your eight of their clients and say: hey. Have you thought about writing a bio on LinkedIn yeah? But I don’t know how you have eight more new. You have eight more hours for this week and then that that momentum continues to build and then before you know it, you have.

Six years later, you have like a digital service agency. That’s exactly my story. I started out coaching people on public speaking. I was a speechwriter for Bloomberg’s administration in New York City before I left to start my own thing, and so then that seemed like a really easy transferable skill. I went to San Francisco and I started coaching executives on public speaking. That was how I started.

I was a public speaking coach six years later, this we’re doing clients all over the world, so it builds up, but just focus. Some people are trying to network and meet new people and new people, but we have 8 to 10 to 20 people right for your face. The other thing I would say – and this is something that actually I will plug if Thomas the immense amount of credit for find one or two or three or five champions – people that believe in you so much that will do anything to bring you business.

That’s what he does for me find your champions Jesse I can guarantee you have them and take them out to dinner and say listen. I need your help. I believe in this so much. I know how much I’m benefiting. This is a real issue in our society and I need you to help me find business, no one’s going to say no to that cause that you’re doing it’s not like you’re trying to like build the plastic bottle company of America.

I know Vito would probably the CEO of that company and then one more quick thing that I know I know we’re moving on, but I would do all of it. Every single piece of content that you create from now on on any social media platform should say at the end of it. Contact me for a free consultation, everything and then you do a 15 minute consultation and you give them your absolute best stuff in 15 minutes and at 15 and here’s the key Jesse cut it off.

When you hit 15 they’re not going to want to stop when you hit – and I used to do this up 15 min – and there was ninety two minutes later and I was like – I just lost the you know at 15 – cut it off and then say: if You want to keep going with this. I have a 1 to 4 part package. I’m happy to talk about this is some of this is some of the idea of what you’ll receive working with me your best on 15, but every piece of social content says contact me for, and every single bio in every single social platform that you have booked Me for your free Pepsi collect it, connect it to a calendar or one of these.

You know automated apps, where you can update your calendar. So it’s it’s there’s, no friction. They can go in there here. The three days here: the 15 minutes boom 3:00 to 3:15. 4:40 and then all the sudden, this week you have 17 new fruit, 15 medical station, one or two of them turn into a client. There’s your nut for the next month or two and you keep and it’s just just keep being scrappy for as long as you can so a couple.

It’s a great point, there’s a couple things. I’d say the first thing is you can do one or two things you can if it sounds like, if Jesse is looking for more clients, I’m assuming you have time right. So if you have the time to do it, then do it if you’re in a place where you don’t have 15 minutes or you can’t take five hours out of your week and maybe that’s where you’re at I don’t know. I don’t know what your schedule looks like, but maybe you don’t have five hours to do that.

What you can do, then, is you can say, learn more about my services here. You send them to a page where you actually ask them to fill in information if they’re not interested, they won’t. They won’t take one second to fill out an intake form and that intake form can be. What is your biggest goal? How much are you willing to spend? You know what is your monthly investment range? What have you tried in the past that has do four or five questions that are pretty basic and if you can’t even take the time to fill that out, then I’m not going to waste, not even always 15 minutes with you.

I love your title. Your book, by the way, that’s great that’s a stanford project and I think you’re, a hundred percent right like you need to own your power. You know like don’t when I hear i’m going to go, get an MBA, i’m like oh you’re lost and then that’s my own opinion and i’m sorry. If I offend anyone here for that, but like I’m like, oh you don’t know what you want to do. That’s why I went to law.

I was like I’m going to law school like I want to be. I wanted to be the mayor of New York City and as a good seal you’re going to you go to law school. That’s why I would say last week I want to be the mayor of New York City and like didn’t. Well, I don’t let’s too many people you have to please with anyway, but I just man I just I really see, but but you go to Stanford and you say like this is my: this is my project for the year yeah, it’s the next book.

It’s the next documentary you you’re going to hire me to do this, for you and and also do your program and like, but you don’t need to destroy my insane anything. Do what you want by the distraction of the program for a year just make sure you’re doing it for the right reasons? Not because you need a break or you know, I’m saying yep, that’s cool, so if it feels good for you good, for I just don’t want you to lose momentum.

Yeah you’re, amazing, I mean we’re going to be searching for voice, saves us time. You know. Buy me more water and the water shows up in the your house to you we’re just going to be a car is going to. We see things through audio as a time saver I can. I can Joey, you can drive your kids to school and listen to your podcast. You can take a shower and listen to your podcast. You can cook or you know, smash grapes and listen to a podcast, but you can’t read a article.

That’s why podcasts are going to win every single piece of content that you produce from now on has to be like, be an early user of our app or be the first to know when our app is ready and you collect the name in the email and Then three months from now, six months from now, you already have a thousand or 2,000 or 3,000 or 5,000 people, and in the meantime, what you can do is for the next every week for the next six months.

You set you, keep the people warm, you can’t collect her name and her name of my name and all of a sudden like six months from now is the first time I hear from you like who’s Dan right so every week you should do something for them. Surprise them send them is going on around learn any language. Duolingo really also do duolingo. Not yet. Oh, it’s dueling, sorry out there getting a lot of buzz, so you can do that because I have waste and YouTube.

I have already some good. You have some yet that I could promote my app, but the only thing that’s stopping me from ever. You know. Is this somebody’s going to steal my idea? No, you don’t need the patent it I mean. You know it’s nothing to steal your idea. Here’s the thing! Here’s there’s two there’s two big problems: everyone is this, I’m so happy that you’re saying that cuz everyone is so scared of everyone’s stealing their idea.

There’s two things to think about number one. Your idea doesn’t mean anything right now, because so she could. I can steal your idea now: do I have 80 hours a week to dedicate to actually building it? No, so I can’t study it second thing: is this the reason and the only reason that people are going to download your app is because number one they want to learn about flamingo, music and guitar, but number two and much much much more important? Why not going to buy your book and not the other hundred books out there, because I, like you and I, like you and you’re, a good dude and I’ve known you for like a year now and you’re a good dude and I’m going to support you.

So if I Spade 399 on your app, even if she steals your idea, I’m still giving you three I’ll give her for you, 99 I’ll, give you three ninety-nine and I’ll use the one, that’s better. So the reason that I’m so I I believe so much in the personal brand is because the only way for someone to like you is to know you people come, we were in Guatemala. Two weeks ago I was given the conference there. I had a hundred people come up to me.

I’ve been I’ve spent five days in my entire life in Guatemala. I had 100 people come up to me and say your articles are really helping me. I’m here today to meet you and I’m like from where, like oh, I took a bus to up from two hours from here to me and I’m just like Wow. This is like that was one of the times where I was like this is real. This is like, why listen? Why do you go to concerts of people? We’re not? I can buy your music online.

Why did we go to your concert? Because I liked you and the only way I like because we you’re married and like I knew you from her but like what about the people who don’t know you know, people thought 8 billion people out there that need that. You know that’s why. I really think that all of your content should start to go out there and connect to a mailing list, and then you take the time over the next three to six months to let people get to know you here.

I miss my wife, it’s Kelly and we’re here today in Brooklyn. This is where we look down that we live in Brooklyn and for those who don’t know about Brooklyn Brooklyn awesome, you just start educating people about the Flamingo scene in Brooklyn, start interviewing people and then every week you give some and then, by the time your app Drops everyone’s going to be like yo, this guy has been giving me so much value for the last six months.

I’m going to buy it and share it like people have it wrong. People are like here’s, my app buy it, I’m like who are you here’s my product, buy it here’s my speech by it. Here’s my book buy it I’ll, buy 25 of your books. Now that I heard the story, but if I don’t hear the story and since we can only do this with twelve people once a month, that was the past that was 15 years ago now. We can do this with millions of people every second of the day because of social media.

So that’s what I would say start building out lists now offering the value letting you know you do a weekly live call with your community. What questions do you have? What can I answer for you? I do that all the time I do live calls all the time and literally it’s. What can I help you with and guess what I sell at the end of that live, call, nothing and guess what happens. People hit me up and hey, can you can you consult my company? Hey? Can you like pull marketing? I never sell anything.

It just comes to me same thing with the app you wouldn’t have to sell the app you’ll put it up, and six thousand people you’ve been communicating with for last six months will download it so guys. Thank you so much for for the questions. I hope this was helpful if I can be helpful to you in the future, please, how do I get I’ll give you their

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

How To Make Social Media Ads That Actually Work

Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.

What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.

A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.

You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.

They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.

But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.

Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.

I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.

What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.

Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.

So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.

You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.

Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.

With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.

Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.

What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.

Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

5 ways to create a visually STRONG artist brand (part 4 of image series)

So starting off strong visual images are all about sticking out getting as much as attention as possible. In your environment, and you have to understand your environment to truly be able to do that I’ll go over that later, though, Calle West number one is being out of place when Kanye West first started hip hop was heavily a street where look right being educated.

As far as the look the preppy look College, look that Kanye West was known for the time was nowhere in sight. Kanye West was the first one. He popularized that and had the backpack. He created the backpack rapper, even the content. He was talking about that made him seem out of place. He was this different guy and then we look at him not that it was their choice to be born white, but the fact they were born white and they’re rappers, particularly in their side of rap, and brought them a lot of attention just because they were the Only white people at their time on that level, so it just made people look at it right in wonder.

Okay, who is that they easily were branded as that white person that you have two against the grain in the Western civilization, particularly with entertainers. You have women that are wearing less clothes, typically Janelle Moll day. She went the opposite direction by not only dressing down in sense of covering her body, but also having on a pence which is a little bit more of a masculine energy.

Typically, as far as what we associate a pen, so we associated with basis and power and all that kind of stuff, so brought her more attention when she did that in the first place. But then she combined it with what Jenna does also is, which is being out of time being at a time in the sense of using an old energy and oh look and also feeling your music often times which separates you from the current day.

People and they modernize it obviously, but they also really really strongly draw from and push the image of being old school like old, old school, not 90s, but you know back in the day. Y’All know talk about anyway, play up your character, so all these people have characters innocence and they play those up. But these people play into the extreme Lady Gaga Lady Gaga, particularly that one year when she was doing things like this meat, outfit and Eminem like you down here in the right like this woman is crazy.

She was really really really going to the extreme and getting maximum attention. If you remember that year, she like you, cannot turn on TV and not to hear about her or anything at least music related and then Nicki Minaj when she first came out well after a while, she came out, but she got to a certain point where she Was like, I want to get maximum attention and I want to be in the pop world and have so many people, not my name.

She started wearing these colorful outfits all this stuff, and just these bizarre things similar to Lady Gaga just to get attention and then Katy Perry did a very much so similar thing, except she did the characters and outfits kind of like Lady Gaga did, but then she Also did the colorful things with the blue wig as a theme during her California, love album and all that kind of stuff like she did very much so a similar thing, I’m sure you can recognize the similarities.

Little yachty. I did a article talking all about how he did this I’ll go check it out. You haven’t seen it, but he I go a lot deeper and number five is props right. Using props, Rory’s hat right here is a prop the way you know this is because he one has it on consistently and then he has it on. Even when he’s wearing this Jersey, this Jersey, is it necessarily a look that goes with that kind of hat typically, but he is so aware that this is his brand.

This is what make him makes him stick out, that he keeps it on no matter where he is because that creates his silhouette literally and he put a silhouette around him, but he doesn’t wear it as much this time. You would recognize Rory silhouette by itself. Regular hats, like the one kid cudi hairs on the bottom left, quit necessarily make you stick out, but the fact that this hat is something that people typically don’t typically don’t wear, at least on his side of music.

In the same way, the Hat the future wears is branded him as a strong visual. Those kind of things help out, and then you have a mean a with the bananas. I mean obviously they’re super random, but the fact that he hasn’t consistently I’m the strong visual brand. You see a banana and you’ll think of a meaning, particularly anything music related. He saw a new album cover and it had nothing but a banana now.

You would first thing you would think would be a meaning, at least if you do know him other than that is being consistent right, because all those things and everything that everybody did was all about being consistent. Only once you do it multiple times. The people start to really relate it to you. They see you do it one time and it’s just like how they’re doing some fun thing or how they’re trying to get attention, or it’s a little bizarre, that’s weird, but once you do it multiple times, people really brand it and stick to you.

I don’t learn rules to abide by them. I learned them to know when I’m breaking them, so this alludes to that sticking out thing. I said at the very beginning: you have to understand the rules of your environment to truly be able to take advantage of the rules and then break the rules to your advantage. So you get maximum attention. You have to really understand what people other people are doing to really stick out.

If you want to use a strong visual branch, so study the game and study what you see around you and that’ll help you get it done other than that. You know what to do subscribe have a great one.

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

Categories
Online Marketing

Nipsey Hussle’s 12 Tips To Build An INDEPENDENT Music Empire

So if you don’t know who Mickey Hustle is he’s that guy, that might, you might have heard of when he sold that hundred dollar mixtape and jay-z bought like a thousand copies of mixtape, but he also sold other copies of it.

So that’s just a real short snippet and how can somebody that’s not really super known, sell, hundred-dollar, copies of your victims, we’ll get into it and how he does it. Here’s his tips. Like I talked about, I was in the streets. I had money. I had spots and I sold all my jewelry sold my course and bought studio equipment and devoted myself to it, and I made a lot of music majority of stuff that was on bullets thing.

I don’t know he’s wanted to. I made before my deal number one commit he got rid of all his chains and sold all his stuff like he said just because he knew he was going in a new direction. He didn’t want to be on the streets. No more he’s committed to this music number one commit number two collaborate, so Kendrick, yg Don Kennedy Nancy else themselves. Those guys all collaborated a lot in the beginning of the careers particular with each other, because they were in the same areas, and you could take advantage of this too, because it allows you to build a fanbase, especially if you’re in the city.

So you can get the most out of the area that you’re in I got a few mentor that has put me on books and literature and all that big blob. France is one of them and so on. You know he told me about this book called contagious, contagious, oh yeah, so I got to the second chapter that you were just talking. My heart is this: restaurant owner in Philly started selling Philly cheesesteak $ 400 at his restaurant, and it just was like it set off all type of conversation.

Ever I was talking about extent on type of influential people came to him and just want to check out why $ 100, like Oh Burke, ain’t going bought one David Letterman bought one, you got lost type of expulsion, publicity could be anything became like a staple and Everybody start coming through supporting behind all the cheesesteak, so I put the book down and I was like anybody got without nobody did that with music you.

So this is how you came up with this hundred-dollar mixtape/album idea. Studying he also mentioned having that mentor, I suggest everybody give mentors helpful in career building an empire whatever you want to do. But study study study he’s looking for other information, a lot of people in the hip-hop game. Don’t study, he’s reading books and he’s actually using the information yeah. Sometimes I won’t even go back and get it though.

If his Waggoner know you like, I know, listen to it, why pay for higher you? So I’m like you know, I just want to test out what get offering it free. We do experiment right once again, like I said. Not only is he studying, but he experimented and tested those ideas out right. He not cuz, I’m, not only did he have a hundred dollar copy that came with merchan a free concert pass and things like that, but he offered it 999 copy.

That was just a streaming copy and he also had a free copy. He said you want to see what it did and that he paid attention, which is also going right into this right here. When I came back from our own world on Team C, I was like you know. I know what I fuckin with I’m like. I know what it is. It took me. Five six make sense to really catch it without, like I’m, no well, I know I know what it is that connected to so crashing.

All is with me trying to just saturate the thing with a project with the ability type of wraps any type of movie that they’ve connected to before. I think so. This is that experimenting and paying attention. He has six mixtapes. Obviously, you experimenting your own music, but then he paid attention to say: okay throughout this entire process of all these mixtapes, I’m starting to realize exactly what they fuck.

What about me? Because once you do that, then you have all the power you pay attention to the people. Now you can give the people what they want. I think is your job to distinguish us. So Brandon is about your difference. You’re right about it’s so much of differences. It ain’t about you know, what’s the same, you know exactly right, just like that process, so once he paid attention saw what they connect with now.

He knows what his differences are. He knows what other people like about him and he can give them more of that. So then they can give themselves more of them, and now he has these. This fan base. That’s growing, that’s tip number five from nipsey, but everybody right for you. Yet I know my philosophy on my business model. I need to be involved as a partner. I need to be an owner, I heard, and I know that we ain’t going to have combos.

If you don’t start like that and then step number six, it gets real heavy OOP seven when it comes to that ownership. That’s give something I don’t know, but when it comes to nipsey, he’s super strong on the ownership and we’ll see a little bit more on this litt later. I see nothing right right, but I’m at the table at every dissociation, I’m in control of everything to do with my brand. To me: that’s the power, that’s where the you know the side conversations aren’t in the new opportunity right.

So not only this being an owner mean you own, something because there’s been this additional benefit when it comes to the power. That, therefore, is you so when you want to think about ownership, if you don’t own you’re, not you don’t have the power for decision-making, you don’t have the power for the decision-making you’re not going to be in decision-making meetings in those meetings. That’s on the bigwigs! That’s when the people who really make those moves are meeting right.

So if you can’t be in that meeting, you’re not going to build relationships for the people who really make stuff happen. Yes, nice to deal with some kind of distributor or just your manager or a in our. But if you can’t have that meeting with the guy who runs, let’s just say Disney or some kind of huge company that might even just want to license up all your stuff and give you all these additional opportunities, then you’re missing out on opportunities, which is what Most artists do I’m not trading ownership of the only asset I have, which is my intellectual property.

That’s his music, it’s pretty much true for every artist. All they got is their music, don’t give it up not go anywhere else. Why you feel like man, you know what I need to. I need to put my own compound. May I just believe ownership yeah. You know I mean I believe in you know: um, invest in yourself when you make money, you know you can easily go a lot of places, but I just feel like you know, your foundation should be strong.

He’s super consistent with this, so he made his own compound his own, a recording studio like for recording studios worth in one studios. I hear like four session rooms, but when you do something like this, you have to invest in yourself when you own, then you want to invest, then own, more, invest own, more continue this cycle and this how you slowly but surely build an empire, and next thing You know you buy out the building, you are helping and put other people on.

That would really really having an empire is like data, so I know he’s really super into daddy. He had one conversation when he was talking about him using Ryan Leslie super phone app right, and this really really treks fan data is one thing you need to really collect fan data generally speaking, but this goes to the extent of it. You come up to Nick C and say you’re his number one fan. He could look at his phone in about 10 seconds figure out exactly if you are his number one fan or not, he could just see his data and say hey well.

Actually such-and-such in Tokyo is my number one fan your number 76, because it’s basing on how much you support him. How many shows you going to how much how many album you bought, and he has all that data at the tip of his fingers. This kind of stuff is great because, let’s just say, you had a thousand fans, if you had a thousand fans like a thousand like super super fanatical fans that bought every single thing you put out, even if he has a hundred thousand people like a, but only A thousand people buy everything he knows if he puts out something for $ 120, at least those thousand people are going to buy it.

I’m going to make a hundred twenty thousand dollars off those people at the very least no beginning change like we in control to extent you know. Without the internet we got um a global village that we could deliver content to in our saying and it’s in his worldwide, you could told you to say: you’re marching. You could build businesses. So if you’re not stuck on, you know being a fine jumping and being some type of socialite, you could look at the guy for what it is, and you know saying – and you know build something.

I rock slowly tip number 10 – ignore the bullshit. A lot of artists do not do this they’re huge on the fame, junkie, socialite lifestyle, and what happens is I was going to happen to a lot of them? Is what happened to people past generations, where the oh geez had these great stories of what was and who he used to hang with, but they’re, not on top anymore they’re right there for you, because they didn’t keep making the moves and they didn’t make the right Moves which was focusing on the money in addition to the art, as opposed to just saying, hey, I want to be seen that’s what a lot of people do ignore that same stuff.

If you’re telling me that all y’all gauging it sound scanning billboard, we don’t need y’all y’all, getting an eviction notice. What did she say my this is hey. I don’t care if I’m in your main media outlets, I don’t care if I’m on your radio stations. None of this stuff, in which he’s on another net, he’s only had like one radio, I’m song for real for real, and he doesn’t need that because he can get to his fans, which means he can get to his money.

If he gets his money he can build and then create more music and then get back to his fans and get more money. If you got your fantasy got your money, you don’t need anybody else. All that other stuff is an illusion. I swear how much you get paid are the writers. I wrote that I paid him type of salary to my employees at my business that got felonies and I can’t get jobs, no disrespect so who’s. The underachiever I own, my company own the asset of this whole industry, which is yo-yo masters yo, your intellectual property.

You know, send your publishing, so you know you your metrics and what you gauge in as achievement is actually like a peon or underboss we’re looking at it, because you know like I’m not in it for the fame. Everybody want to be seen and held at the highest regard. Obviously, but you know you can’t cash that out and can take that to the bank, where you can in other ways, but you know, what’s the asset, what do the labels do it, for they do it for the ownership they do it for the for the catalogue For the mailbox money, and so you know, I think if you up one, what’s what’s going on you’ll you’ll respect that you wouldn’t say do underachieving for that yeah.

For you see, I play longer clips with nipsey’s in the other articles because stuff he said, is so real, don’t think like a peon. What he’s referring to is a complexion magazine writer, saying hey this guy’s underachieving? They lit radium one of their top ten underachieving rappers and he’s like no. You measuring people offer this little media buzz and this you know this little Fame over here, but nah man I I can.

I could pay you if I wanted to. I could hire ten of you if I wanted to, because I’m over here, winning with what matters tainted action to the mailbox money. What he was saying with that part is record labels. They finish the mailbox money, which is that money when I wake up is in a new check, is in my mailbox and that just keeps happening he is happening, but most artists. They don’t focus on that.

That’s why we have all these past stories of artists being ripped off he’s saying now. He has both of those things. He has the art and he has the money and he’s going to stay, focusing on that. He doesn’t need to get complex to give him. My a okay, you know it’s just like a metaphor for being a long horn. You don’t judge it by one leg of the race cause. If you judge me by my first leg, you’d have been like you know.

If the biggest dude on the web, then, if you’re, judging by the second leg, you might be like nip didn’t drop out, I’m a disappointment. But if you judge you bought a third leg, you won’t be like nipple, independent moment, yeah way back and look at it. As a marathon buddy dude came from, you know, single house, family, a gangbanging environment, you know, saying, didn’t graduate high school and been through the bullshit.

So what you say here is hey. This is everything if you put him in a nutshell: it’s a marathon. It’s a long game because building an empire is a long name: xjz, eggs, P, Diddy, P, Diddy literally start running marathons because he’s obsessed with the idea of a marathon because he knows he’s playing a long game right, it’s a marathon, so it doesn’t matter about the Ups and downs they they will affect you in the time being, but really, if you know, you’re playing a long game that helps you not get caught up in some of that BS when I said ignore to be this right, keep that in mind that’s number 12 And now we’re going to go out with a quote from Nick C on a mission, your worst enemy is idle time.

That just means hey, don’t waste. Your time on is BS point blank subscribe. If it was helpful, I want to go out with a quick article. I’m just of nimshi talkin about some other stuff because I still think it’s so dope is unhelpful.

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

Categories
Online Marketing

Using Social Media to Build Your Personal Brand

We have an employee Isaac Irvine.

You didn’t tell me this Surprise. Oh my gosh ( laughing ) Isaac Irvine is one of our basically personal Brand gurus at work And we’re going to check out some of the things that he’s doing and how you all can use. It in the real world Ready to get started. Absolutely: let’s do it. Your personal brand is Really just your reputation or what people think about you And we’re going to use Isaac Irvine to kind of demonstrate some of these qualities.

So when we figure out what That personal brand is the most important thing. Is trying to figure out what you wan na be known for What sets you, apart from everyone else, So looking at Isaac’s profile? What do you think he’s all about? What is he trying to? What is he setting himself apart for Okay cool yeah, So I was just glancing at this. I get the very like he’s, deep rooted in being husband and dad 80’s.

Kid also Really proud of his Position over at GoDaddy – And he loves talking about Internal communications And I see a lot of positivity in the posting too – the voice, It’s very uplifting Right. He really talks about his Family is what’s the backbone of all. He does So a lot of the articles he does and things he talks. About is about his family and him being a dad and helping them out and really setting himself apart that way, So, at the end of the day, that’s what he wants to be known for just a rad dad, that’s tattooed up that likes Star Wars and Likes to be with his kids – And I got that impression – When I met him in person too Yeah, So this really lines up the personal brand online lines up offline.

Is that a really big Important thing you think: when it comes to businesses and-, You have to be consistent right, Personal brands. Yeah You got, ta really show the real you. So it’s super important To be consistent with it, So what’s the biggest Part of social media. What do you think the Biggest driving factor is: why do we have social media? Well, one of my favorite things and I think, while it Has existed to this day is that offers us a two way street a two way dialogue Right, So you can give sure Information about your brand, how you wan na, run your business.

What makes you you, But you can also have a conversation, then with your target audience. Yes, absolutely So you build that rapport even before they come into your business, while they’re at your business after they’ve left. Your business, And that to me is what makes Social media so exciting, Yes, Really embrace the social Right. Social media is about being social Like we have to have conversations What I see a lot of people do really with building their personal brand.

They try to make it all. About me me me me me, Oh my gosh tell me about it. They don’t actually just talk to people and say: hey, that’s really cool. I like that shirt or hey. I had ice cream there and start that conversation. If you could look at Isaac, Irvine’s Twitter here you can kind of see all the Things that he’s retweeting and commenting on and liking And really just having that Conversation being engaged, It’s crucial And a common misconception.

About a personal brand, is it’s not all about him? It’s not all about that person. It’s about how he helps the community and those that he’s trying to serve, And you can see that with What he’s retweeting too, on Twitter? It’s also things that are relevant to his personal brand, but it’s not him just pushing This content out there as original content – It’s like hey. I read this super great article that is Relevant to what I’m about, but it’s by this guy named Bob, So that also builds Potential relationships with other people in the industry, which is just a domino effect for potential success.

I love that And it’s really awesome too To build those relationships, because there are people that will help you build that community and that you can compliment This. Also works really. Well, in your personal lives or dating lives Like make it a conversation, If you just sit down for dinner, and you just talk about Yourselves, all the time, you’re not getting that second date, All right, I’m getting Dating advice, I love it So with social media and personal brand like yes, you wan na have Those conversations You also wan na create your own content or just let people into your life, And I love Instagram.

For that reason, Instagram stories is fantastic to just go quick little 10. Second, article of cool: this is my day. Or here’s what I’m doing and help people really relate to you and just open up I’m a huge fan of Instagram stories. It’s all about the gram. I love it Cool, so you have This great understanding of using social media For your personal brand And the next step is Really to just experiment Figure out what you can do and kind of go beyond just Staying in your comfort zone, It’s really easy to just be a thing and just post random.

Pictures of yourself all day But like if you check out Isaac’s Instagram here Yeah, I just pulled that up He’s got a lot of random stuff, There’s a ton of variety. So really what catches your eye! When you look at his profile Well, I instantly wanted To have a good chuckle’cause, I’m seeing him In a Santa Claus, outfit – And I wan na click on this, just because what could that caption possibly be And Santa Claus in April? All right, Oh well, when you Forget your hoodie at home and grab a jacket.

You have lying around to warm up and it fits perfectly. He really is living his best life and showing people how He’s living that best life. Definitely I see that And you’re right about experimentation when it comes to your personal Brand on social media, it’s not like one size fits all. Here’s your guidebook just follow that you’ll do great. No, you have to do trial and error Check the analytics and Metrics and see what works And what works for Isaac may not work for you or whoever else.

With a personal brand, You got ta experiment with Article with captions, with images with storytelling with Instagram Stories, go on and have conversations on Twitter, maybe check out LinkedIn. Whatever is relevant to your brand. Try it out At the end of the day, You’ll figure out it works, awesome, keep going and if it doesn’t scratch that off to not do in the future Yeah exactly.’Cause his audience is unique to him.

It’s personal, Hey! Look! He went to Voodoo Donuts, I’m hungry Justin. Thank you so much for coming in this was super helpful, very personable, And if you want more articles like this subscribe to our blog Look out for what we’ve done and what we’re going to do in the future.

Hire a professional to manage your website! Find out how much it costs in the video below.