This challenge: here’s what you can learn from their mistakes to improve yourselves, do read to the end, because I will be sharing if you some advance sales insights, that you can never get elsewhere. But as you read this article, I also want you to play this test and see whether you can pass it or not. Imagine now you are student in a Stanford class on entrepreneurship, your professor walks into the room and bring you guys into teams and give each team five dollars of funding.
You guys are tasked to compete with each other. Your goal is to make as much as money as possible within two hours and then give three minutes presentation to the class to discuss what you have just achieved. So what will you do? The typical answer goes to using this $ 5 to buy out some startup material for a makeshift carwash or lemon less debt, but the team that follow this typical path, usually are not winners of the game.
In fact, the winners don’t use these five dollars at all. They come to realize that this five dollar is just a distraction and essentially a worthless resource. So they ignore it and go back to the first principle, which is to make as much as money as possible within these two hours. They reframe the problem more broadly and ask themselves what can they actually do if they want to make as much as money as possible, starting from nothing one particularly successful team actually went to make reservations for a super popular restaurant and then serve this reservations slot to People who want to skip the queue these students generated an impressive five hundred dollars in just two hours, but they are still not the winner of the game.
The team that actually make the most money out of this use another different approach. They realized both the five-dollar funding and the two hour. Time are not the most valuable asset of the game. Instead, the most valuable resource is the three minutes presentation that they have in front of a Stanford class, so they actually sold the slot to a company. That is interested in recruiting Stanford students and walk away with six hundred and fifty dollars.
So this five dollar challenge illustrate the difference between tactics and strategy. Although this term are usually used interchangeably in our daily life, but they refer to very different concepts. A strategy is a plan to achieve an overall objective tactics. However, are the action steps that you should take to implement this strategy so for the Stanford students who fixated on this $ 5.00 being blindsided by the tactic and lost sight of strategy, but as soon throw in our wall tactics with our strategy? Our noises before the fit just because the $ 5 bill is sitting in front of you doesn’t mean that you should use it.
However, if you decide to zoom out and look at the whole thing from a broader perspective, you can actually walk away with a much more useful strategy. So what is the $ 5 tactic in your life? How can you ignore and find the two-hour window, or even better, how can find the most valuable three minutes in the opportunity once you remove yourself from what why you will discover other opportunities lurking in a plain sight, so how can apply it to sales, so many Sales people occupy themselves following other people’s tactics.
For example, if you see your competitor giving discount, then you’re also ending up giving discount. If you see others doing one for one promotion, you also follow suit and do one for one promotion. But if you follow these strategies blindly without understanding a strategy behind, you are going to fail. So if you want to learn how you can actually create effective sales strategy, I will actually be sharing a lot more about it inside this exclusive telegin blog.
On top of that, I will be also sharing some advanced sales insights there, which something that you can never find on the internet, because I have accumulated using my years of experience in sales and these sales insights are particularly useful for, ladies because the style that I’m Adopting is more gentle, it’s not pushy, which is more feminine and more ladies, like so. If you also want to become a charming closer remember to join my telegram blog right now, and I will see you inside and of course, if you like this article and find this helpful, please share out with more people so that they can also benefit from this.
And with that, I wish you a charming day ahead, see you
It might be a little cookie. I’m just going to set this right here, all right there we go good morning, everyone. This is a Kelly O’Neil and I want to welcome you to the proper door live show. This is the show dedicated to entrepreneurs around the world who want to know the no BS tactics and strategies of what is working right now to create a highly profitable business without the hustle and grind.
So we are going to be teaching you all about things to work, smarter, not harder, and we are not going to sugarcoat anything. So we are going to go there hey good morning, so yeah we are going to go there, we’re going to bring you these topics that you want to hear most so the song I am so thrilled to have my dear friend Tim Johnson, here Tim I’ve worked With for years and Tim is the king of connections, he is a connector, Proctor or profile type, and he is all about utilizing his vast network in order to create millions and millions and millions of dollars in sales for his own companies, as well as for his As well as for his clients, so welcome to how are you doing I’m doing fantastic? I’m we’re going to call this officially the move edition where I couldn’t find half my makeup.
My lighting is all messed up and I had to tear down my office, I’m sitting in a random room, so something it’s the move edition. I got it fantastic. Alright, as you join. What I would love for you to do is just go ahead and drop. A note in here so that we could see who is joining the call say hello say where you’re from and if you’ve got any questions about business development sales, but drop them in there as well.
Alright, mr. Tanner, the difference was to start here most people. You know online that they’re talking all about like you need to do sales leave. Do sales need to sales which sales is important. Don’t get me wrong if you don’t have sales, you’ve got no cash flow. If you have cash flow you’re on the company, but there’s a big difference between business development and sales, what’s the difference well, in my experience with business, development is really nurturing a client to not just be a sale, but to be a lifetime.
Member of your movement that you know they not just also buy or use your product, but they promote it to the world right because they’re so happy, and we develop that. That’s where you know this is where they get to know you. That’s where you get to like you, that’s where they get to love you and, as I call it this, you know it’s just that client practice the dating process in which you literally get them stoked and you’re serving their mission as to why they want to achieve Things and when you handhold them through the process, I call business development because you’re developing that relationship with them to achieve their goals, not your own.
I love it. I love it. So what you’re saying is really like. The differences between business development and sales is business. Development is an ongoing, is an ongoing relationship, building tool where sales often can be looked at very transactional yeah. Exactly that’s a thing. If you, you know it’s the customer lifetime value right. If you go in and they’re so stoked with what you refer to them, the first time they’re going to come back to you multiple different times, to tell you that there’s stuff going on in their business and you can make more money, call mailbox money.
What does mailbox money define is what do you do with the eighty percent of people you’re? Not four! So listen when you refer somebody and that person’s really really stoked, and they come back to you. Let’s just say that product isn’t for you or you don’t require that service. But what, if you have a board of directors that you can refer that business to and they send you a check? How do you make money with no right there? Not for you, you should surround yourself like this profit ology group.
Each people in this group has very specific interest in very specific skills that could multiply other clients that you already have and make money. Without that I love it. This is by the way that is your next book title. No one steal that that’s Tim Johnson’s, if you steal it, how to make money with no that’s to be what I already have. You are ok, our summit is the summit that Emerson, I are doing, is sell less make more summit, because one of the guys from Northwestern Mutual used to tell a story.
He was the number one sales guy in in the world and the history of that company and what he said that was very profound is that they asked him on stage. He says how did you become so good at sales? You said I stopped selling. I just looked for a business for 11, other friends, nice yeah. So now here’s the thing you know: there’s most people will do referrals, but don’t ask for the check the difference is I just learned how to literally do referrals and I’ll be showing something by the end of summer that literally on your phone, you can take the Phone hit the hit the partner hit, the lead and connect them, and it literally does it in 30 seconds sending a vCard and why it is so literally all you do is carry your phone around a networking event.
Ok, Kelly O’Neil here is the lead connect and then literally puts it on a Trello board for you to let you know that I refer to leave, that’s awesome. So let’s talk a little bit more about this. You know I ran something called the collaborate to accelerate intensive a while ago, and I talked with all of our students in the profit preneur circle, about the importance of collaborating and doing this type of business, and what you’ve really done is you take this a step Farther and you assemble a board of directors.
So let’s talk about what your board of directors looks like well like for branding. I use you for funding. I use Leo canal for merchant services, I use Ryan Fritsche for sales. I use Tom Chef and it just goes on coppy I use for a Mersenne and what I’ve done is there’s a tool called fix. Your funnel so literally, all I have to do is if I you just have somebody text the word branding or I can use the app that I have, that literally connects them.
Now, when I get back from a networking event, let’s just say I talk to 30 40 50 people right, okay, I literally know when I get back what I connected into so literally nobody’s falling off so literally instead of the 20 percent Plato’s principle so like in Baseball 3: a 2 out of 10. You know: you’re an average player 3 out of 10 and you’re you’re, a rock star right, you’re, a multi-million dollar stuff.
Well that works. That way. Why not monetize the connections you’re with? If you start to talk to them, and you explain to them what’s going on here’s, what most of us do, have you ever been to an event and someone all they do is talk about how badass their yes, then, why do we sell? Why do we tell people what we do? That would mean we like to tell people what we do oh yeah and says: well, if our minority shuts off, if someone talks about how badass they are, then why, specifically, we start sharing with people what we do sure.
Ok, so going through the process, all I’m listening for is key phrases unless, before the problem is the challenges the issue is, I would have deep dive down to that see to me a lot of former sales is dead features and benefits, and all this other stuff That goes out bigger the consequence, bigger the check. So what I’m listening for? Well, you don’t understand the problem. Is I’m like right? Well, most, you don’t realize the minute.
Someone says the problem is that’s what they crave for themselves. The challenge the issue. Well, if you start to listen to those, if that challenge or that problem or that issue, you can solve it, what you’re able to do is then connect them to a referral partner if they’re not for you, so you’re only monetizing it out with them. Here’s the thing: imagine if you start referring your friends business the next time something comes up in their business, that your referral they’re going to want to get back.
So you create this whole board of directors, which is really just brothers and sisters that I have that are really badass specifically in that area. But what I learned to do is just monetize it, because there’s no way the human mind can listens to 30 or 40 conversations in a weekend and monetize. Well literally, all I did was take a lot of the tools that tradition I learned from you and a lot of other people and literally just created a work like I could just say, branding hey.
Let me introduce you to a sister of mine, Kelly, O’Neil, she’s, badass, here’s, what she’s accomplished, here’s what you’re going to receive and literally the system automates it automatically. So I really don’t have to do anything so it creates this process. So now I’m making money with no, because if they’re not for me, I might as well sell to a friend and make a check and add him come into their business right.
I love that. I love that. I love that sorry, I’m trying to figure out. What’s going on with my split screen here, primeira another I didn’t update on, he can’t live and now all of a sudden we have, we have all. Now. I think, there’s three there’s two of you. I didn’t know if I could add a morph. I sizing as what you’re saying yeah yeah I mean like you’re. Duplicating try to get out on face like branding.
Does yeah it’s the be everywhere effect. That’s what we like to that’s what we like to. We like to say here, fantastic all right. So in assembling your board of directors, because I think this is really important – it’s the turning the no because you’re right, you’re, not you’re, not right for everyone. So where do you look for in your business development partners execution? Does the execution of the product solve the specific problem that they’re going through right? Okay, for example, you know like and like when you are working on my stuff, you and Emerson.
I thought work very well together because you’re both very much strategists yeah, I’m not a strategist. A lot of people tell me, oh my accessorize strategy. What I do is I’m accessorizing verticals that they’re not looking at they’re, not making money on merchant services they’re not making money on reputation, but it actually aligns with their core values of their company, but they’re not looking at it like.
How do you write off on line, but I’ve set B reviews? You know, here’s the thing, because I understood reviews and reputation do some of the branding. At least curry happens to be one of my reputation and I also use another company call so tell us. So I used two different verticals: yes, love myself, some Ron Howard. I do, but I like the checks. He sends me: yeah, yeah. Okay, that’s mailbox! Money, month after month after month, like ryan Phrygia merchant, he sends me pay taxes.
So I set it up once and I continually paid like rental properties, okay and then, when I’m out and about. If I see someone’s you know, if their reputation is not good or their branding sauce, your enemy writer says they took the sole process and literally create into a formula that we go into companies, cuz strategies, everything right, facebooking ads, and all that is tactics. If you don’t have a strong strategy in the front, here’s they most people want to come to me and they’re like blow up my business.
So I’m like great. What’s the strategy? Okay, I know how you know once the offer and the strategies in place. I got the ways. That’s super simple right. Cuz, listen! I you know, I teach my students to literally crate mailbox plenty for themselves. Cuz. You know you might as well. If they’re, not for you, if you’re paying for the lead, you already paying for the travel, if you’re sitting down eating dinner, start to think about other verticals or people that are in your circle, that you can refer business to in this asking for exact.
If you prefer that’s free marketing for them, okay, they’re going to pay for marketing in some kind of way. The difference is now we go out. We monetize right so now, you’re monetizing, six out of ten eight out of ten begin. This make sure the product or services they provide is really good. Okay. So this is this. I will tell you is key the end. You know what a stickler I am like. I I literally just put the kibosh on a good friend of Mines, business Hugh who came to me because her product is – and I love her and I think she’s brilliant and her products, not market ready – and I was like I won’t rep this yet like you Need to get all these ducks in a row before you wrap it, and I think this is such a key thing in this market.
You know: what’s what’s that saying? What’s the saying about you know, if you don’t want to get fleas or what is it like? Don’t don’t don’t lie down with a dog that has fleas know if you don’t want, please don’t lay it out with the dogs, it has it yeah exactly it’s like you have to be so careful in this market about who you are referring to, because that is A representation extension of your brand and if you refer to someone that is, you know, doing less like subpar work or, if you’re referring to someone that is, you know not not not up to snuff er.
You know that that comes back on you. It does us. You know and that’s why you know one of the things we created to sell, let’s make more summit was after a buddy might got Chilean. I got burned by promoter and we’re literally putting on an event for the sponsors of that show to serve them back, as it was worried for lem me, yeah, they’re, buddies or sponsors back to let them get on stage, because it was my reputation and and here’s The thing what what easier way is to do that than to start my first one everybody’s asked me recently why I don’t teach what I do and then somebody in October last year asked me how many kids am I not helping, because I’m not on stage.
You know my dad stopped. That’s how you get stim go for the kids every time, yeah! That’s why it’s almost my customers or my clients that I don’t work for them. I work for their kids because you see there’s three investments in your life. There’s time, money and change: what’s the most important change change, but most people when they’re struggling always talk about time, but we all wake up with the same 1440 minutes a day.
There’s a reason why some people make 30 grand is reason why some people may go hundred million it’s based on the habit you wake up with in the morning. Okay, we just don’t. We don’t look at as our businesses, the math we look at it. It’s hard. The minute you say it’s hard, we tell the universe. No, so there’s only two things in the universe. There’s no one know if the challenge is the issue is the problem is you’re creating the know in your business instead of who do you know what you need to know or where do I need to know to get me past this problem? Yes, who has that literally, if your mind would just go to that hey, okay, I need this person and it comes.
It makes it so much easier when these issues come up. There’s a book called Black Swan. What are the what ifs in our business? This is his favorite book, so we either say I’m just going to totally Adam. We do this thing. I call it Timmy time where I call him yeah now we’re going to put it live on Facebook, so I call it. I call it Timmy time like if I need some Timmy time. I called Terry for whether it be personal advice, litmus checks about something from sales off on him.
We have Timmy time and many of our TV times this book. The black slide has come up right and Black Swan is just the layers of your business right. If you know, if you’re marking, with your sales guys something happened, I’ll give an example I was at. I was actually just coming out of an event with you. If you remember, you told me, and one of my contractors acted flipped his car and passed away so had I not been layered with other contractors and other things in the business? Had I not layered my business, this year’s was pretty wild.
I buried my grandma very regretful. My wife had surgery, my friends, it’s not rough, it’s here’s a thing. You know everybody says even with my story that if I, if I didn’t have the stuff in place, my business would have never thrived. It would never keep going. You know we’re put through things its perspective right. A lot of people say I’ve had a rough childhood, so a lot of people say you know this last six months been rough, but if I didn’t have my friends, I didn’t have my board of directors.
I didn’t have my business setup in the way that I did it wouldn’t be here right and that’s why this book is so important because you know it’s preparing, you know, listen cash crunches, don’t come in one day. If you start to look at the stuff in your business, it shows you months in advance on your balance sheet, but we don’t look at that. We don’t wake up Sunday morning or Monday morning and say hey.
This is the sales I need for the week. Here’s the verticals are they sales that you need specifically for you or, if you’re, already buying, if you’re buying the marketing? Why not monetize it with your friends as well, because you know you can send them business and vice versa. I think a lot of people really operate from that scarcity. Mindset where you know I see this office like this is part of the reason I created.
As you know, the profit ology process because, as I was creating that Tim was behind the scenes done. This is brilliant, and this is part of the reason I created this is because not everyone is in the right stage for what you need right now in your business, and a lot of people are stuck skipping, like you said it’s like they’re tiptoeing, through clarity and Leapfrogging over strategy into action and they’re burning they’re burning their businesses out right in their burn their lists because it’s just the same stuff over and over and over.
So I give you a perfect sample. I’d was uh when I started doing a lot of the stuff. I was burning people out with people. There was no way they had the amount of time so I’ll give kudos to Troy, Bechard him, and I did a trade out. We were doing a mastermind together and I’m just I just started like I normally do. I get on a white board, which is my war room and I’m just like right now, maids for him, neither whoa dude, there’s no way.
Possibly you know I did like 50 or 60 leads like in one day and he just started building this thing is I throw there’s no way so we actually reached out to fix your funnel and he actually heated and literally on the backside of an app literally Created so I can connect people on a Trello board at five at a time, so I didn’t have to slow me down. I can still do dumps right on people that I had met, but yet it was being triggered in the sense that it was only five at a time so having five for a week to follow up with this and bad.
But if I do a dump and my what do you mean get done, I would just think like, for example, the easiest way for me to figure out who somebody’s for is to do a dump. I can write notes so literally I’ll just go into Trello and I’m like you know it is, but you need to know this person. You know this person, you know this person, you know this person well, but that was doing it all manually. So literally now I can just do this: Trello dump a people they need to know and really in the business, because you know we’re only one person away from knowing anybody.
People don’t believe that, but literally with social media and all that kind of stuff, you’re literally only part one person away from knowing the customer knowing that Rockstar. You want to know right, but we don’t looking like that, because the thing is, you know when you start referring people with events and people at home to some other process. People don’t forget you they don’t so now, which makes it easier.
It’s now like I’m just going Trello and do a dump like I’d, like you know what I mean, so I’m starting doing this now, it’s just what I do a dump on who they need to know. If any stages it could be, it could be whatever specifically, it could be sponsorships. It could be whatever that vertical is to literally just do a brain dump. Well, I’m not overwhelming them, because it’s just in a dump stage, I’m just dumping.
You know when I do my miracle morning: I’m doing that. Dump that literally, they need to know these people, but then, as I make phone calls, I can just move it over in Trello and then it makes the introduction, through a b card, by the way for all of you that are reading they’re in our profit. Ology business incubator – you will see why Tim as our business development expert in the profit ology business incubator – he is now mentioned.
He and I are so aligned in philosophy about the you know the clarity about the strategy of literally in our 30-day profit transformation program. This week we talked about the miracle morning. We talked all about collaboration. We talked about building relationships. It is absolutely what James talking about is absolutely central in today’s marketplace. It’s absolutely essential, in fact we’re we’re leading a training in our profit preneur circle on Thursday, where I’m talking about the five strategic ways that we are helping our clients herefore the recession, that’s imminent right.
All of the analysts are telling us it’s coming, and this the smart ones of us are not we’re not freaking out we’re like got it good to know. How do I then recession-proof, my business? How do I then add these these? You know different components in and much of what Tim is talking about is part of what how I have my clients recession-proof their business right, if you are being transactional in your business, if you were just talking about sales, if you are not in this business development Game if you’re not referring people you’re, not collaborating with other people, you’re going to be it’s going to be so much harder for you, if not impossible.
Once you get into a transitioning economy and that’s exactly right, we just don’t. We don’t plan ahead right when we call cash crunches, that’s months in advance, but most people won’t look at their P & L. They won’t work with them. They won’t look at what we call the MSP partnership. Every time we keep hearing the same objections over and over and over that should be wrote into our copies so that the salespeople spend less time with people they’re not for write better the strategy.
You become more hoarder takers because people are picking up the phone. I need you right now. Yeah say what is is to marketing and sales partnership. Oh my got it all. Those people do not connect their marketing and sales. They don’t thank you when they follow the profit, ology processor. So and that’s where it comes down to being really important, your marketing shouldn’t be who you’re for it should be, who you’re not for 1000 % okay, and when you get really specific on who you are for okay, and because I have people like Emerson.
I people like you that are really good at this kind of strategy of what the business should go. Look like see now I can take the other 80 %, then you’re, not four, and we can put verticals in place that you can start to solve to your friends so that you can make money because here’s the thing if you’re trying to get to 100 grand And you work in 2080 hours per year, you’re ninety six bucks an hour.
Well, if I want to go to 200 grand that just means I need our 48 hours now I need to go to 96. Then all I need to do that. Hundred grand doesn’t necessarily have to be you, it could be other verticals. So it’s about working less and make anymore, because if you can monetize being on the phone with every client and send them business where you need to go so one of the things. I start a lot of my conversations off with by the way any time during this conversation, if I’m not a good fit, do you mind if I refer you to someone that is if, by chance, I am a good fit? Do you mind if we take the last five minutes, so this phone corner straight how we can work together yeah, so it becomes very simplistic.
I’m just listening for the major problems in their life and just kind of connecting them in to where I think or believe is going to be the strongest impact to their. Why? Because never about the sales er, the stuff that we have is more about the product. The product is just a tool right, I can give you a hammer, doesn’t mean you’ll use it. Difference is you’re the tool to get them to their. Why most people might why you on this phone call to make more money you mind.
If I tell you my greatest fear, you’re concentrating on money, what, if you had the money, tell me what life would be like? What would it go on vacation, my kids great? How much is that? Oh, it’s 2,000! What if you had a $ 10,000 vacation with your kids? Okay, when do you want to do it? Because I did I’d be dreams without I ideas without dates or dreams? Okay, so let’s just say that you’re literally going to take if it’s 10 grand and it’s going to be next July – it comes to like 27 bucks per day if it’s two years, it’s $ 13 per day.
But if you focused on that $ 13 is putting it back in your business and you put that into a savings account, you would have that vacation yep, but see they look at the big number. What they don’t look at. What do I need to wake up Monday morning and how many, whose sales do I need? Is that sales in your company or is it other verticals to financially? You know, for example, I have some people pay me ten percent.
I have some people pay me. 50 percent – it depends to this business. They don’t have the difference. Is you know my staff? My office still doesn’t know what I do. There’s like well how you get these checks? Well, I pick up the phone ball or I’m at an event, and when you can do that, that’s all of you that are listening notice that he doesn’t say that he is, you know, banging out social media posts.
In fact, this morning I was like anyone answer. He’s like no any sec wait. I think that might be right. I mean like that, he’s direct con. I say this all the time you guys direct contact is the fastest path to cast. You pick up the phone. You meet people at events. Where do we meet? Where did you and I meet? Actually, I think was on the cruise. It was definitely before the cruise hey, there’s a bit a man might have been man.
I’ve been circling for a while yeah my approach. It your approach is extremely effective. So I can also tell you that Tim has run business development at my events very, very, very effectively. So so if people want to find out more about you, they want to find out about this event, which tell us a little bit more about this event. So the event will be it’ll actually be posted on Monday they’re, just uh the designers are actually putting the page up.
It’s called to sell less make more Sun net. Hey going to do is we’re going to start to teach people what to do, how to make money with no really deep dive into you know. Is it sales? Is it so literally at our vet? If you want to learn to make more money, we’re actually going to have a lot of our affiliates actually at the event, these are people that we refer businesses of merchants. As if funding is this, whatever vertical, you need.
Oh I’d like to accessorize with your business. We’re going to start to either they could use ours or will start to teach them to farm their own right. So there’s some it’s going to be a lot of roundoff. I think people forgot even like Napoleon Hill and all that that mastermind group he was around was really created to refer business and the more you refer business back-and-forth, the deeper the bond gets cuz you’re, serving their kids you’re, making that money right they really didn’t – have To go out and spend for right, so we’re going to start these people, this marketing and sales partnership, because the more that you meet with your marketing, your sale seems every week the last time the salespeople have to spend on the phone defending okay, because objection should Be handled in the front, not the back right, the more you understand the pain they’re in the frustrated they’re overwhelmed with this stuff, the easier it is to identify it they’re, not for you.
What referral partner are they for right, yeah and it’s it’s amazing that the world of referrals? People don’t understand that you can get paid, but you can refer movies, you don’t get paid, but in the real business world we do yep, but we like to do free. Consulting because it makes us feel good, I don’t operated. I’ve listened, but I’m a lot of people that come to me. I’m like great, so you just refer that how much money you make well! No, I’m just because I like them, that’s awesome! So how about your kids, though, so, is that referral partner, adding text to your kids is the counter taking it away and they go that’s not funny.
I didn’t say it was funny. I just asking you you’re referring business. I again you may want to do it for free. I’m just going to disagree with people is listen. Listen! I’ve been able to change my dynamic of my business because of my referral partners, yep and because I like to send them business. It’s okay, but I actually took the last four or five months because I was literally destroying people, because I would give them that Mary referrals, okay and when my brother might pointed that out, is I typically let’s do this so now it lessened in less than two Weeks, my systems is completely 100 % automated between a text delete.
I need one phone number in one word for every referral partner and I can refer business. I love it. I love it alright, guys so we’ve put Tim’s and Doreen says she loves the the pre-agreement is communication. Saving tim is in the profit preneur circle. So if you want to connect with Tim he’s in the proper preneur circle, if you are in the profit, ology business incubator, you have Timmy time because he’s in there as well – oh, I know he loves that when I say that also really quickly before we go.
I want to let you know we just announced yesterday our marketing to millionaires live one-day intensive. That is going to be on July 10th. Highly recommend that you guys register my team will drop the link below it is going to be one day where I’m going to teach you my best stuff to help you get your offer done help you find your ideal millionaire clients to help. You learn how to find them, sell them and in and also serve them properly, so that they turn into raving fans who build your business for you.
So if you would like to learn how to stop marketing to broke people, I highly recommend to show up to that. That is going to be held in our profit preneur circle, which I, if you like this, and you like. What we are up to here make sure that you join the circle. It is at profit, winner’s circle, calm. Not only do we do like we share resources, we provide info, we network, we collaborate, you could find your board of directors in there, but also every single Thursday.
We do a live training inside the circle that is exclusively for our members. So if you would like to join the circle, we highly recommend that it is an awesome group of people and Tim. Thank you for joining us here to day. We I appreciate you view being here and for anybody that joined your inner circle yeah if they can pitch me in 30, second or less as to what it does for my customers. But they have to be in your inner circle, in the incubator or or in the property north circle, which one the proper preneur circle is our complimentary group profit ology business incubator is paid right, so it would be in the profit.
I think you bait, or anybody that gets in there, that you train them on their strategy and their messaging. Okay, I’ll do once that’s done you and I will get together and we’ll teach them how to get the ways, try to get the way how to get the referral partners and how to get the ways I’ll do a free training for just those people, and I’m Going to take you up on that, I will book here we’ll be in contact.
Thank you for joining the pop-up rinoa show we will be back live on the Thursday, despite the fact that I’m moving, because I’m just going to roll with it. So we will be back on the Thursday. Thank you for joining us. Thank you, Tim for joining us and until next time you guys have an amazing day.
Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!
My name is Francois Taylor Inga and you about read a 30-minute segment off the lunch-and-learn. So if this is the first time you’re tuning in grab and not paper and a pen, because this one is going to be a really really good one – we’re talking about how to actually market your business, you know on a tight budget.
So a lot of us really want to be known, really want to put our messages out there, but we don’t quite have the budget or we don’t quite know how to actually do it, and the reason why I do that is because my mission is to help Entrepreneurs such as yourself to not hear this, but to actually set up, you know reliable and lucrative businesses that are actually profitable and enjoyable all right. So you we do this by sitting around every single day for 30 minutes at 2 p.
M. A est. Take note of that and we talk about how you can capture the right people. You know create the right content, so you can engage those people, educate them, inspire them and provide them with value and then most of all, convert those people into paying clients and then pretty much after that, utilize that for branding your own authority and creating relationships so That, like I, keep saying your business can be profitable and enjoyable.
So, if you’re reading the replay right now, I want you to type in the number 2. It just gives us that confirmation that there’s people that are reading this and there’s also people that actually care and value. You know our content and also just gauges. You know how far we’re reaching with you know. There’s life articles because, like I say all you can do, is all that you can do. I see Scott Boudreau has just turned in what’s going on brother, I hope you’re having a fantastic hump day.
Yes, it is Wednesday. Thank you so much for tuning in Duncan Misaka, and I could also see Richard. Sadly, thank you all for tuning in all right, so, like I mentioned earlier on, basically we’re talking about for you to actually market your business on a budget. Now, how many of you guys are actually finding it difficult to reach your audience right now? You know to get any sort of attention, maybe for your message or for your websites or for your social media.
If you are finding it difficult to get attention, I want you to type in the number one. If you are someone getting by, can you type in the number two if it’s totally difficult for you to get by, can you type in the number three? I just really want to have an understanding of who is online right now I see Sheridan has just tuned in. Thank you so much, I’m hoping you’re feeling better right now and also doing well with your work right then – and this is your first time tuning in welcome aboard like I said this will be a 30-minute segment when we’re really talking about how you can bust a Notch or two and actually you know, really reach out to your audience and get their attention and actually you know, sell to the audience so that your business can be profitable and can be enjoyable now, wouldn’t that be nice? Alright, now you know here’s a situation that I’m sure everybody who’s reading right now can resonate with you know you probably have a small budget and you’ve got really really big dreams.
You know when the Facebook ad that sold you on to the dream that you have you know can buy. It came with. You know pina coladas on the beach and you working by the beach, or you know four hour work weeks like what Tim Ferriss has written, etc, etc. But all of that just exists in misleading facebook ads when you start, you know really working on your business when you start creating for and relating to your audience, it’s not the same way as the Facebook ads.
You know, have predicted or put it out there. So you might, you know, really have really really big dreams you want to have. You know grow your own business, you want to become your own boss, but money and cashflow are tight, and that means you know you’re going to of that cash flow for things that are really really important and you’re going to skimp on your marketing. Now. Does this sort of sound like you, does this sound like like you’re the person who’s got a small budget and maybe big dreams? I want to know the people that are actually reading here, because you know if you’re doing well, then maybe this one with the article for you, but if, if you’ve got really small budgets and and really big dreams, then I want you to continue reading this article You’re not I mean because I run a digital agency leave along digital and I get a lot of requests.
You know for people that wanted strategy session from me, because we do a lot of marketing in and around you know the websites on and off online, etc, etc. So, there’s people that want – maybe you know a strategy created for them. There’s people that want implementation of. Maybe they’ve heard me speak about the blueprint or they they want me to help them with their SEO or but they’re on a minimum budget.
You know and and then this happens on a daily basis. You’re not I mean not. A lot of businesses are actually making money out there, like I said in the other article, ninety seven percent of the article of the you know: small businesses in Australia run by people like you and me all right and then pretty much from that. Ninety seven percent. Maybe thirty to forty percent, I’m not going to make it past year, one year two year, three, all right! So that’s why you know people like me come in because we help you to actually have a business, that’s profitable and enjoyable.
I see Anna or sure them. It’s just children. Thank you so much for joining us today, alright, so luckily we as entrepreneurs, we love that challenge and I also love a challenge. When somebody comes to me and says, I don’t have that much of a budget, but let’s see how we can work together. You’re not I mean because now we’ve become experts in achieving a very lot. You know a lot of results for people with very little.
All right, and how do we manage to do this? I’m going to be sharing some of my secrets in this particular article right now. So if you know somebody who’s struggling with their marketing, if you know somebody who’s struggling with their business, somebody who’s struggling with their cash flow tag them in this article right now, because I’m giving out the secrets that we’re using and we’re also giving out to people That have a very low budget so that their businesses can be profitable and enjoyable.
And if you may, you can actually share this article from this point on, because I’m going to be giving you the effective digital marketing strategies for bootstrapping. In especially if your startup or if you’re a small business all right and I’m going to just give it away right from the get-go first of all, you got ta, make sure you’re doing good work. You got ta, make sure you’re doing good art, because that’s the only thing that gets remarkable.
That’s the only thing that people alright! No, I want you to maybe remember a time old or the last time you went and readed a movie alright and have you ever walked out of a movie or have you ever heard? Somebody who’s read the same movie that you’ve readed, repeating maybe a couple of lines from that movie. You know that that readed and you guys instantly connect now. What I’m trying to say is if you make good art, people will talk about it.
It will be remarkable. You know just like how you know good movies end up as people start talking about those lines in that movie. If I say I’ll be back, you remember, you would know that I’m talking about Arnold Schwarzenegger’s movie. If I talk about, I can’t really think of movie lines right now, but you you get what I’m trying to say all right, so make good art do good work. So if you are ever going to get anything from this article today get those three little words make good art cuz, I’m the only thing that people will talk about.
If you make people happy, if you make people laugh, if you make people get results from the work that you’re putting out there, they will talk about you at a barbecue. That’s the first thing that you can absolutely do even if you’ve got a low budget or even if you’ve got a high budget. If your work is good enough for people to talk about, they definitely will talk about it. Alright and I see – and what’s going on.
Rather, thank you so much for in the next thing that you really want to grasp and and those that are really enjoying this article right now tag somebody who might really want to hear about this, so that it can actually help them by actually helping them. The next thing that you really want to make sure within your business is once you’re doing good work, that good work becomes your message all right and then, when you’ve got that good work, make sure that message goes to a market be specific on who has to Actually hear that message, because not everyone is your customer, because if you’re going to be spraying and praying with your marketing, then you’re wasting advertising money.
You’re wasting. You know advertising budgets you’re wasting your time, you’re wasting the listeners time. Alright. Whenever people don’t understand, who is this meant for me and whenever people don’t understand, is this book written for me whenever people don’t understand? Was this book meant? For me, it’s going to be difficult for them to actually listen to the message, so you have to have really good work like I said, and then it creates what is called a permission asset once you’ve got permission to sell to me.
I will then start listening. All right, you can’t sell to somebody who hasn’t, given you permission to sell to them so once you’re doing good work, you’ve got a message now that goes to a specific market. You now need to choose the blogs of how you’re reaching out to that audience wisely. I see Luke has just turned in Nicole my love. What’s going on, haven’t seen you in a minute chuckle Bradley. Thank you so much brother for walking, I’m your last name is walkouts got ta say.
Thank you so much for walking by you know this article. So, like I said your message, your market, you got ta now be specific about the media, as you can tell and as you will notice, you know what’s actually happening right now. Facebook is under scrutiny for having leaked people’s data, etc, etc, and guess, what’s going to happen, people are going to shrug away from you know using Facebook as a platform.
Now, if you have big noticing as well that Facebook, even the reach has been dwindling in the reach, has been getting smaller and smaller and if you have just been, you know basing or standing on one media blog. As you know, the way you’re reaching out to your audience, it’s going to be grand opening and grand closing for you. Alright. So, like I said your media, your market, and when you actually now choose your blog, which is the you know, which is how you deliver your message.
You know it makes it a whole lot easier, whether you move from one platform to another people will still remember what you said. Why? Because you’re doing good work, because you’re making good art I see Nicole, has just children. Thank you so much for your time today. I hope you having a fantastic meat week session wherever you at right now, all right, so all of these are effective digital markets.
If you notice, we haven’t even gotten into the whole trickery of you know, tools and and tactics and everything else. It’s just what your message is: what that market really needs to be in the media and I’ll be playing around those three M’s, and if it’s the only thing that you really get from this show today, Nick good arts, that’s the only thing that people care about These days, not about how funny your articles are not about how your content comes into the newsfeed, not about how your blog is situated or what trickery you got them into signing up to your news list, if you’re not making good art if you’re not putting on Good work, nobody will care all right, whatever you’re going to say, he’s going to mean Jack diddly if you are not specific about your market and what blogs you’re going to be using in order for you to reach out to them message, market medium, all right.
So this is for those people that have a you know a really tight budget and really want to make sure they get a proper return of their investment as soon as they put money in and then they get some sort of cash outline. So, by choosing your blogs wisely, we all caught up in in the angst. You know that is caused by the lack of money, because guess what we we are forced or we are shown. How are the big companies? Are? You know advertising you not.
I mean we forget one thing: everyone has a limited marketing budget, you know, I mean not even the tires like Apple or coca-cola, I just spreading money out there. They are working within their budget, so I mean obviously their bodies are huge. You not I mean, but they still work hard and choosing the right blogs that give them the right return on their only investment and why? Why would they do that? Because nobody wants to waste money, and especially if you don’t have that money, why would you want to waste something you don’t have so make sure that whatever you’re going to be doing you’re not going to have to do it twice? Do it once and for all or what them what them carpenters say, measure twice and cut once Genaro mean so if you’re, a small business and you’re with small budget, this is actually really really important figure out.
What are you good at? Who means you know, what are you good at? What are you selling who needs it and where can you find them and then just specifically go to that blog instead of you being spreading yourself too thin, and then you know becoming a high-sounding nothing. You know cuz, you can’t afford to waste money, so you want to start by choosing the right digital marketing blogs and mind you. This is not an easy task right now.
Can you tell me where you think your audience is actually situated within the whole online space? Can you just type in where you think is the best place to to find you or your audience right now? Where are they congregated? Where would they be if you would go out and find 10 customers off your own right now? Where would you specifically go especially in your business? Please type it in the comments, then you know this is hundreds of blogs, there’s hundreds and each of them offer a rabbit hole in and of itself.
You know, I mean, there’s social media is email. There’s PPC ads. This SEO, you know this display ads this content, marketing. All of that and guess what every new thing that comes on the market mocking us find a way to ruin it. So if you’re hearing about something from a Facebook ad guess what people are already raped, it and they’ve already ruined it and as much as you are a late arrival all right.
So you need to know specifically where your audience, where you congregates, then I see Mike as just children, what’s going on brother tonight, I mean this is just a few of the things that we are exposed to, because if you don’t know where your client is right Now and a quarter past two, then you have lost everything. You know you wouldn’t know what to do it for beer, because then, if you know where your client is, are they in the office or are they taking their kids from school? Because if you post a blog at that particular time, are they going to see it or are they going to wait until they finish making dinner for their family? So that’s how much you need to know your market and each of them each of these platforms.
I’m talking about it comes with its own limitations, so you now have choice. Paralysis. Is that what they call it, paralysis of choice and it’s real? The struggle is real right there you know. So do you know exactly what your customer is doing right now at a corner bus to please, if you know, can you type it down right now? You know because you’d like to to to to to I mean you would want to use platforms that are already where your customers are.
If you don’t have money you know, because if you go off the beaten track, how are you going to reach to new people? People need to hear your stuff six to eight times in order for you to catch fire and that costs money. It’s not going to be easy for somebody to pay attention to you if you haven’t gotten their attention in the first place. So, in order to make the right choice, you really need to start with your buyer persona, who is going to buy my products? What frustrations am I actually fixing who needs me in the market? What would happen if I’m not there? All of those questions? Are you asking yourself, those questions am I needed in market? Is this product? If I don’t exist that somebody suffer cuz, if you’re not asking yourself all those deep questions, my friend, that’s the reason why it’s crickets and your funnels.
That’s the reason why it’s crickets in your bank account right now find out who your ideal customer is: where do they hang out online? What publications, what are they buying on Amazon here? What do they like? Who are they listening to and what tone of voice actually appears appeals to them? Some people like to be told what to do some people like to make their own decisions find out. Is your customer that person what how am I reaching out to them and how are you going to know you’re getting the right person? What is the feedback that you should be getting from that buyer persona to actually solidify that you are doing good work, that they absolutely need Mack, good art? If that’s the only thing you get from this article today make good art mike says.
These are great questions. Does my existence solve somebody’s suffering? Absolutely, you know they’re not giving our participation trophies our day. My man, all right you’ve got ta really reach out to people, because you know what we are now. Oh, it’s called info Bay City. There’s a lot of obesity caused by food. Now there is info best city right. Let me coin that term info best city, everybody’s bloated, with information right now.
You’ve got ta, be that person and that actually you know what what do we call it. This be succinct with that information. Make sure you make it succeed enough that it fills them up. Everybody is bloated with information, so make sure whatever work you’re putting out. There is good at linked good art and your budgeting and your your your marketing budget won’t be strained a whole great deal. You know, and if you answer these questions like what Mike is saying, your choice is half made.
If you know where to find you next ten customers right now, can you type in the number one all right and I see Christine Stowe – has this chin then thank you so much Nicole says he is good, oh good. I will read it again absolutely and share this if you can, with your with your other mates that really have you know, I’m running on a low budget, but really want to reach out to their audience there, and if you can actually answer the questions that I Asked earlier on, as in who needs what you’re selling and who, whose existence is not going to be an enjoyable existence, if you don’t exist, or if your message doesn’t exist in the in the market right, then you know and then the rest would be covered by Whatever budget you have so there’s no point in you spreading yourself too thin without a message that resonates to a market.
You know start with maybe one or two blogs and then that you can actually afford to be present, because if you can show your customers, you can help them by actually helping them. Then I’ll tell you something. They would actually anticipate that you warn. You have a solution for them now Mike says he always gives me so much to think about going to re-read. Thank you so much Mike and Christian says everybody wants me to find them money in grunts absolutely.
But you need to answer the question. What would the grunts you know fulfill for these people? What is it that they actually want? It’s not grunts, they want. What do they want? Is it a better lifestyle, a better business, a business, that’s profitable and enjoyable, because right now, you’re pushing a product? What is the feeling, what is the thing that people absolutely want so that they come to you and then say and knock on your door Christine and say because of you, I did not give up what is it that they absolutely want from you? You need to find that and if you can specify what that particular thing is, I assure you people would be tripping stumbling and falling to come and get more of what you’re selling right there all right.
So you, you really have to be really succeed and show people you can help them by actually helping them and half of the time is Kristin says I’m wondering why they want money, I’m not getting that one, but that’s alright, and also if, even though the Internet Has spread open and you can become a global business. Sometimes you probably don’t need that. You know we’ve actually had excellent results with clients and that we have steered towards their own local audiences.
You know I mean we’ve actually started getting a lot of results and you know by just remaining local, because people want to do business with. Does they know like and trust? Yes, you could be, you know, um, you know international or global, but are you able to service that person, especially in different time zones? The people want their surance, that will you pick up their phone just in case. Something good goes wrong in the service that you’re providing.
You know and remember what I said about dreaming big, it’s okay, everybody wants to be known as the maybe so provider of a certain product or service globally, which is like. Maybe you want to be the uber or whatever you know, service you’re serving or you want to be the McDonald’s um. You know of your industry, because whenever you talk McDonald’s synonymous with fast food, you not I mean but site’s reputation.
It takes money, time and effort and buy money. I’m talking billions to build. So just because you’ve got a website, it doesn’t mean you, you, you become global you’re, not I mean you’re, not big shock, who you know who is international broth? You need to check these statistics all right, plus it’s not really profitable for a small business, whether you’re, local or not just find out. Do you really need to extend or stretch yourself so much because you comes with customer care, it comes with understanding the different cultures of the people, you’re reaching out to etc, etc.
You know so is it profitable for you to actually really go global or I ought to be better off with the people that actually understand who you are and can know like and trust you within your local periphery? You know cuz I’ve always given this example. You know if you really want to rank your website, because my main job is search engine optimization you’re, not I mean, and and maybe you are a crafter or a creator of wedding dresses.
If you just write in wedding dresses, it’s much more easier for you to rank number one for hand, med wedding, dresses in Melbourne or handmade wedding dresses in in Sydney. Oh handmade wedding dresses in Perth because whatever, if somebody’s going to search for something they’re going to look at, who will give me the the service cheaper, better faster, so you want to be found in your local area as well.
You know better, yet it’s actually more profitable. You know why these people that actually use long tail keywords you people that say you know dentist near me, know exactly what they’re looking for you’re, not I mean and they’re likely ready to buy. They probably have a bleeding neck, so if you just rank for the word dentist they’re not going to know, are you the dentist round the corner that they can actually just reach out to I’m a semantic? You would see my in henna, you know half the time if I go out and there’s people smoking around me or these dust and fumes from the cars I just typed in pharmacy near me, so that I know just in case I start wheezing.
I can how much longer would it take me to get to a pharmacy? You know how much longer would it take me to get to a pharmacy, I’m not just going to type in pharmacy. No, I want to to cure my pain as soon as possible. So that’s exactly what your clients are doing as well, try being local because it makes you you know people reach, you faster, cheaper and you you you will be. You offer better preference, because you know what people can pick up the phone and call you or just drive around the corner and get whatever service you’re.
Getting you know and Nicole says I was thinking I was thinking you become more profitable, based on the weight and value you hold right. Sorry, if it doesn’t make sense, I mean well, you value is good. That’s the reason why I took off cuz. I had over four thousand five hundred people from all of us. You know all over the the in the world, but I cut it all into half. You know what I really want to reach to people that you know.
I can help them immediately and I can help them there and there tonight I mean so, like I say I help people with search engine optimization those people that put generic inquiries, they probably just window-shopping, which means it’s not a good return of investment for you. So you want to leverage the power of location, maybe within your social media. You know your content marketing your SEO, your PPC, you know ads wherever you can on Janee and set your name, and you know in within your city within your neighborhood, because let me tell you something: people would support to build a woman.
People would support a wall that they helped to build. You now create instant rapport. If you say I’m an SEO engines in Melbourne instead of saying to somebody in Phoenix Arizona, who’s, never heard of Melbourne Australia. You know I mean so. Is your business, a local business or a global one? Nonetheless, why pass some clients that are in your backyard? People are more likely to do business with local companies.
So why not use that to your advantage. So, like I’m saying, if you haven’t really caught up to what we’re talking about in this article, I’m just giving you all the ideas that you can actually stop: marketing your business for free, throwing in five hundred dollars three hundred dollars every single day on Facebook and You’re targeting people that don’t even care about your work, my man, why would you be doing that? Why would you be stealing from yourself and one other thing that a lot of people who would not do is, if you’re not doing good arts? Nobody would remark your work, so if you do good art, if you do good work, you get reviews all right and Scott says prosper.
I can listen in because I’m in a cafe, but I love your work. Mate keep going. Thank you so much Scott. Thank you. So much try and get testimonials and case studies, maybe on your websites, because you know what people do business with those they know like and trust, and these days you know people who trust other people that have gone through the experience be instead of you saying, look, Look at me, you can actually have other people as being your ambassadors.
You know, like those people are talking about Elia on that. If you read the movie, you you, you go out of the movie and you’re repeating words that have been said in that movie and guess, where that comes in it creates your branding. It creates a community around the work you’re doing and you build loyalty and ambassadors around the word and it makes it cheaper for your marketing. You know, so you can encourage people to leave reviews on Facebook on Google on Google on Yelp.
I think there’s another one called Trustpilot a mom and don’t sing any of those, but user-generated content is also really good for SEO and it makes it a whole lot easier for Google to rank you. You know why, because you’re a trusted source, so we encourage people to leave. Reviews by you know, maybe offering little incentives and maybe a discount for her loan, bringing new referrals, etc, etc. Anything you can think of that is useful for you and your customers, because satisfied customers are usually the best brand ambassadors all right.
I really hope that this article has been useful for you and if you have tagged anyone that would have you know really really gotten. You know insights as to how to actually market a business on a cheap you’re. Not I mean I’m just going to wrap things up here. You know it’s cash flow is really important, especially in your business and the biggest thing that people scheme born is marketing when it comes to lit less funds.
So it’s not fun to start counting pennies and think how am I going to spend them best? You not, I mean, and I know that it’s not easy all right, but I also know that, with a bit of creativity, you not I mean and an entire at around research, you can actually achieve grand results. You can actually have a business, that’s profitable and enjoyable. It’s always a better way to get things done, stop trying to bite things that you cannot chew or you cannot swallow and not, and not.
A lot of marketing involves a lot of wads of cash. Just put out good work right there put out good content, engage your audio do remarkable stuff so that people can talk about you. You don’t really need to spend that much on your marketing, but if you think maybe it could be helpful in your marketing and how I can actually amplify your business. Let’s get in touch, let’s have a chat. Let’s see how far we can take your business so that it can actually be profitable and enjoyable, because I believe your business can be one day in the meantime.
If he’s got any questions, let’s continue the conversations down below now. That was like a good segue. Isn’t it don’t blue haha, fantastic, you hope, you’re having a fantastic week. I will see you guys tomorrow and yeah if you’ve got any questions. Let’s keep this going in the meantime. Thank you so much for paying attention. I mean you could be anywhere else in the world right now or in Australia.
Doing whatever makes your business profitable and enjoyable, but you chose to stay with me bye for now guys. Thank you. Thank you. Thank you.
Who is helping with your digital business footprint?
Let’s expand on that. So a big problem that I see with many entrepreneurs is that they start or try to grow a business or buy a business before they understand the structure of things before they have full.
What you can say, a business plan, any structure, any process to not just grow your business organically and by acquisitions and we’ll get into that, but also have a full structure on. I guess your systems in all of your department internally, so everything from sales and marketing to operations to HR, to customer support to your financial department. You need to first of all, have a full understanding in a picture of how, first of all before that, in the first shift, we had the vision.
But now you need to understand how the vision actually looks like like on the ground right and how you? What your plan for actually executing on that vision, because most people, what they’re doing is, I see them, go out there and they try to raise capital just on an idea which, in my opinion, it’s not enough, especially if you want to buy a business. Unless you have a full understanding of how that business will look like after you go into that and buy that or grow your business internally, it’s going to be really hard and same go for hiring people before you have a full understanding of what each role looks.
Like in your business and have a full, literally system for how the business looks like in is ideal scenario, you can’t feel the gaps in bringing people on board to those structures. Unless you know what are those structures? Who are those people who need to basically fill those roles? First of all, you need to understand what even what roles you even need in that business. So I hope that makes sense and that’s what I want to expand in this article.
So one of the problems – people are doing they’re hiring people and they don’t have systems or processes for those employees to follow. Basically, they don’t have systems in general that everyone can follow and understand what exactly they need to complete every week or every day. In order for them to be successful, and before you know those things you can bring people before, you know what their exact role is going to be.
And again, I don’t care if it’s for your existing business or if it’s for a business that you’re looking to buy you got ta, have a full structure or understanding of how a business need to look like and what are the processes? And you, especially if you want to become the owner investor, the shareholder, the advisor you got ta have a full understanding of how that picture, going to look like from a high-level position and then also to understand with yourself.
What are the KPIs that you need to track? What are the exact numbers and data that you need to get every day and every week to have a full understanding on your vision? Because if you want to have an amended management team running that business? For you, a professional manager or professional managers running those different departments in your business. You need to understand what are those departments, what is going to be in each department who are what are their roles? What are their goals for every day for every week for every quarter for every year, and unless you have that vision and understanding on that structure, you can’t go out and expect to get.
I guess the results because, first of all, you probably don’t even know what KPI is. You need to track with each of those people and unless you know those things you can expect to have a good, profitable business and that’s to begin with, and I’m talking about the little things, the little nuances that you need to understand in each department. So, for example, it looks like the accounting department, most people, most entrepreneurs, that I talked to you own six or seven figure businesses or don’t own a business.
I want to grow other and start one or buy one. They don’t have the business acumen. They don’t know how to even read a P & L or a balance sheet. It looks like Chinese for them. They don’t know how to look for ratios inside their balance sheet or P & L and how to make conclusions from those numbers in order to actually make changes in their business. They don’t know how to even handle those things in those departments or what are their roles and KPIs that they need to track in those departments like tracking accounts, receivables or payables.
In order to make sure that you have a better trading business and a better business that produces producing even more cash flow, so that’s why it’s so important to have that business development process and systems. First, before you bring anything else before you’re bringing the people before you bring in capital, and obviously you can’t build that business development plan before you have the business strategy and the vision for things you want to look like in a year from now.
In a few years, from now, in ten years from now, if you are like most business on our business owners out there, your business probably looks like kind of like your wheel with spokes all over it. Where you are like in the center of that wheel and you’re, basically responsible for almost everything and everything you need to go through, you and everything is dependent on you and you can’t transition yourself from an owner manager, employee operator, to an owner, shareholder, visionary investor.
Unless you removing yourself from those roles and unless you have the structures, so everything is working well without you, it’s going to be really really hard to make that transition. Those things and many more is what creating a bottleneck inside your business and most people or business owners or entrepreneurs. They don’t know what metrics they need to follow, or they don’t even know what metrics are important to follow right.
So when you have those that lack of fundamentals, it’s really hard to scale things in a good way and I’m going to get into more of the details of how to build an organic plan to grow in an acquisition a way to grow. But unless you have those fundamentals you can grow by buying other businesses and there’ll be shitty businesses it’ll be basically these stress businesses they’re just going to take a lot of time from you, and you can’t really make anything from that you want to make.
I know many people who buy many distressed businesses, but then they need they need to liquidate and shut down those businesses after a few months. And is it really worth your time to go and buy a bad business and spend a lot of time and sometimes money to try and turn it around? Because you don’t have the good fundamentals to begin with, because you don’t know if there are some opportunities in those businesses or not, and same goes for going growing organically.
If you don’t have the good fundamentals to begin with, maybe you’re not even getting or trying to get the right client, maybe you can get a better client that will pay you ten times more in a different place and all those different things are literally the small Nuances that will make the distinctions and breakthrough of basically creating the separate decision. If it’s business is going to make it or not it’s pretty simple, I mean many businesses literally grow by lack.
They don’t have a clear market or an understanding of why they’re even more unique than their competitors. They don’t have, even if they personally think that they know why they’re unique they don’t have a full system. That is very, I guess, open to everyone else in their company for everyone else to follow, and unless you know their unique is like many people I know would literally get to 6 or 7 s here literally by luck.
They got some opportunity. They got there, but then what happens is it after a while they don’t understand what happens, they don’t have a full understanding of their processes and then they have to shut down their business because they don’t have those fundamentals. To begin with. Now, let’s talk about plans for growth, so most people that I know own a business or want to get into business. They want to either start from scratch or try to get one client at a time literally hustled their way into getting one client.
At a time doing advertising here, advertising they’re, going to events, doing doing direct marketing and all those different strategies and they’re always looking for the next technology that will help them to give to get the next client at the break-even or a profitable marketing campaign right. So that’s what most people are doing they, and even if they’re doing that, most people don’t even have a full system and process to understand what is exactly the best way to get one client at the time and how to put themselves back from those processes.
So a team can do that for them and that’s the first way. Most people try to grow and pretty much the only way that most business owners try to grow just because most of the books and seminars and retreats out there are on that way of growing business growing organically. By doing more sales and marketing most entrepreneurs don’t even know that they can start their journey in entrepreneurship by buying another existing profitable established business or if they have an existing business.
They don’t even know that they can grow their business by going out there and merging with other companies or by buying other companies in their sectors who are complementary business to theirs, who are either their competitors, and they think that they need to have millions of dollars. In their bank to buy those businesses which far away from being the truth, because you can basically the beauty with buying businesses, unlike many other things, is that you don’t have to have 100 cent of the cash on hand.
Because you can use the acquisition target assets. As a leverage to pay for the business itself, you can literally go to financial institutions and tell them hey. Look. I had this business I want to buy and I have all those assets in that business. Let’s leverage those assets to paid for that business and I’m not even talking about negotiation strategies like puttin, Erin out or future cash flow projections to pay for the acquisition cost and that’s how you can do deals and grow literally by year’s worth of sales.
In an afternoon, by going out there and by those businesses with employees, with managers with access to more products to more cash flow, to more revenues to more operations, so, for example, if you have an existing business, let’s say whatever you have a web design company. You can go out there and buy a marketing agency who’s, doing like Google AdWords for businesses, and you can then do cross selling and seen it in save costs.
For example, if you have a list of clients and your services, you can then sell your services to their list of clients and vice versa, there’s so many cross selling opportunities that will basically save your costs from going out there and cry and quiet try to acquire New clients, because you already have that rapport and Trust with that business that you bought and I’m not even talking about synergies and so much capital that you can save from having synergies.
Because, let’s say you bought another company, you only need one department of each. You only need one HR department. You only need one marketing department, one accounting department, one customer – would support the part. All this depends on the business and all that, for example, if you’re in the same location, you only need one office and you can save so much money by buying other businesses and it’s all going to go down to your bottom line, to your net profit and Most people don’t already it’s even possible that they can grow a business by going out there and buying other businesses, and they don’t need much capital if at all, like we’ve done bills without putting any dollar down.
Just because we had enough assets in that business. To pay for that business itself and there’s so many cool things you can do there like look at the business biggest businesses out there, that’s the way they grow like when you’re, very, very big when you’re big like Facebook, for example, your only way to grow and Meet your shareholders demands is to go out there and buy other companies, there’s only so much internal growth that you can do only so much sales and marketing and optimization of your cost internal that you can do, but what the biggest companies out there are doing.
They’re going out there and they’re buying other businesses. That’s why Facebook, both companies like what’s up and Instagram, because to do all those things internally in their business, it very very different. It’s going to be so much difficult for you! Instead, you can just go out there and buy those businesses, and what Facebook is doing is they’re, basically buying Instagram with their shirts and that’s what you can do with just small businesses.
You don’t have to be a profitable, a huge mega business that it’s trading out there in the public. You can be a small business that will fold those same strategies like the big corporations, but still keep your freedom, not sacrificing your time, but most people don’t even know that it’s possible and again you have to have all those different strategies and structures to begin with. Before you go out there and bring capital and bring the right people and all those things in order to take things again to the next level, so you can become an owner investor owner, shareholder, the visionary, instead of being stuck in a business.
It’s so frustrating to see many people start their business because they want to be their own boss, but then they’re stuck in their own business and don’t get me wrong. I think it’s better to be stuck in your own business than working for someone else, but then is it really why you’ve started the business most people that I know didn’t start their business in order to have less time or to be stuck in something that many Times they don’t even like doing, because the the work is very reputable when you are very involved in the day-to-day.
So that’s the next shift for us next we’re going to talk about some more really really important things for you to check out. So I’m looking forward for you to see that the next article in the series and yeah I’ll see you in a bit.
Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!
It’s something that you definitely need to know and it’s a question that comes up quite a bit because there’s so much conflicting information out there, and so I really wanted to lay it out step by step and give you a blueprint. The first step in building a brand is to pick a domain name. You want to keep the domain short and sweet.
What I mean by this is every time a customer comes to your domain. They got ta type in your URL or click a link if they have to type in your URL. Let’s not make it something: that’s a hundred characters, long right, let’s keep that as short as possible and make it as sweet as possible to use keywords. For instance, if you’re a dog groomer, possibly in LA maybe a li grooming, there’s all sorts of options and things that you may want to consider, but do your research look around and see what’s available for your business in your area, step 2? We move on to the web site, there are several different types of web sites and I can go on for days.
The first thing you need to know is that there’s three major categories: there’s drag-and-drop editors, which are the entry-level phase. You’ve got Wix Weebly Storify, where space just to name a few, and what these provide are cheap, free solutions to create website they’re, simple, they’re, easy to develop and they’re going to get the basic necessity done. This is great for people that are on a budget people that don’t really have an expertise or any sort of knowledge and really just need a website.
The second type is going to be a hosted CMS and a CMS. The content management. This would apply to WordPress or Joomla Drupal. These systems are pretty robust, they come pretty standard out of the box and then from there, for instance, WordPress has millions of plugins. You can add and customize the functionality of your WordPress to meet your needs as a business owner. They are a little bit more in-depth than a drag-and-drop editor, but they provide all of the functionality that may be needed now and in the future.
Most websites built online are done with the CMS system. The third option is going with a developer, and this is typically reserved for large companies that are attempting to provide a very unique experience and have the budget to accomplish that. Most of you are not going to need a developer to accomplish what you’re looking to do so on the website. There are a few main things that I wanted to bring up.
Every business website should have five or six pages that are absolutely core. The first one is a home page when people type in your URL, the page that they see first. Second, there, your about us, you want to talk about your company, tell people who you are, what you stand for, what you believe in and where you want to go. Third, is your services and products page? This is important. You want to go into detail about what services you provide or what products giving the customer a clear view of what to expect.
Fourth, we have testimonials. Testimonials, are going to be your reviews or comments provided by clients. There’s several ways to achieve this, which you’ll come to find out either in later articles or simply call attacking us v, is going to be your blog page. This is like your news page for your entity for your business and your brand. Lastly, is contact us. This is going to be your contact information, a map and possibly a contact form just depending on how you want to set it up and what you’re looking to accomplish.
What most people don’t realize is that many websites out there have these five core pages, but there’s so much more beyond that that you could have do with your website. For instance, if you’re a restaurant in New York, possibly having a menu page going into more depth, page for your specials and, most importantly, for each individual special item, so, for instance, if you have filet mignon with sides – and it comes in an amazing price point – your Beef is found locally.
These are all things that you could have on. A specific page doesn’t have to be massive, but it pays specifically for that item so that if somebody were to search that particular item or that particular service, they could find you in that page, thereby leading them back to your website. Because most of your search and people find me, it’s been going to come from your name or your brand. It’s going to come from them looking for services that you provide, which is why having those services specifically in a page or a page for each particular service is very beneficial in the long run.
I’ll do more articles to go into more detail about things that can you can do on your website, but one crucial point I do want to bring up is, I know a lot of people talk about SEO and how important it is and and how you’ve got To optimize your children’s to find your website and I’m going to tell you this there’s no guarantees an SEO. It is a long term investment plan for your business. It is something that everybody says they do and a lot of people I’d say: 70 %.
Don’t even do it right, search engines are Google Yahoo being where you’re going to make your search as a client. So when the search engine looks to find relevant results, there are multiple criteria that they use to determine which ones are more relevant to that search. For instance, on your page, there might be meta information. This could be a title that goes on the actual search result or the description that goes on the actual search result, possibly meta information behind the picture, stating what service is being done in the photo.
What area the photo was taken and more relevant information to that photo. This is important because it actually Brett provides context to a search engine that cannot see the photo is realistically using the information. That’s provided, in the background of that photo to make a relevant decision on whether it and the page itself is more relevant than someone else. Next, I want to talk about in regards to SEO is the link structure, and so what this is is the actual website and how you structure, what page links to what other pages.
So, for instance, obviously you have a menu somewhere on your website to make it easier to navigate free and the user. The structure on page do you have links in your content, pointing to other relevant sources, or do you simply point back to yourself and other articles? You’ve written all of this comes into value for the search engine in determining what is relevant most relevant for each search term, and these things are what rank you higher and results.
So, as you can see, some of these topics can take quite a bit of time to actually implement to go through an entire website and make changes like that. Depending on how many pages you have, I know some websites, you only have five pages. It’s a quite a simple process: some websites have hundreds of pages or thousands of pages. It’s a little bit more of a task. So this is why a lot of companies will focus on particular keywords that you’re really interested in targeting to kind of narrow down their scope of work and what they need to accomplish.
But moving on we’ll talk about this again in another article step, three and this process is going to be social media, so there are four core networks which are by far the most popular and most important when it comes down to it. So we have Google Plus Facebook, LinkedIn and Twitter. These four networks are crucial. Facebook you’ve got a huge community of people, one of the largest social networks of people sharing, creating engagement through friends.
Family you’ve got LinkedIn providing more of a business like social network. Community you’ve got recruiters, you’ve got business owners and entrepreneurs all looking to reach out and make connections that are meaningful. Twitter. It’s more of an ongoing newsfeed. You’ve got essentially a rolling stream of tweets and in comments that are made throughout the day, links to various content and the lastly is Google+, and this is mainly important for the fact that it is a social network that is tied in with one of the largest Search engines, it’s not as popular as the others, but I do believe that it’s one of the more important as it does tie into YouTube.
Google, my business and those are all things that we can talk about later. But if you were to only have four social networks, these are the four that you should absolutely have. Other networks would include Pinterest Instagram YouTube stumble upon and again by having a Google+, you have a simple transition. If you decide to do articles and go to YouTube once you have the social networks, the main thing is to focus on engagement start reaching out to people start talking about the business.
Give people to like your pages and then interact put out good content. Talk about different things, share deals and specials. Ask for your social audience to respond to review, respond to your business or talk about things that they like or what they want to see. The main thing is to engage the audience, because it’s one of the biggest things about social networks is that it provides you the ability to reach your entire client list or your entire network of customers that believe in your brand and believe in your process in your Product, so it provides you quite an opportunity to essentially grow your business through simple communications and simple outreach and quality content, and the fourth step is citations citations, referring to, for instance, the first three steps would be setting up.
You built the foundation, you create the house, you build a beautiful yard. Driveway you painted all these beautiful colors. How do people find you? How do you bring people back? Social media plays a part and directs people back to your website. The next part is the citations. The local directories for local businesses, news organizations for tech companies or just about any business actually could be in a news organization, depending on your brand, your message and what you do that is unique and different to everybody else.
That’s doing what you do. Where do your clients look for you? Where do your clients look to find, for instance, if I was a plumber and San Jose or if I was a pawn save Texas? If I was a plumber in Texas, I’m going to start thinking about where my clients are looking for me, are they on Angie’s List? Are they on? Are they on Yelp? Are they on Yellow Pages, and these are all places that I’m going to want to be? I’m going to want to be hopefully for free right.
A lot of these do provide free profiles where you can get your information cited in their website, put up pictures and build a custom profile to bring people back to your business so that when they are looking for someone that provides your services, they find you. Instead of your competitors, and that’s really, what citations is about is generating leads by putting your information in your business, giving them a road back to your website.
And by doing this, you create a net of links in different avenues to be able to generate revenue from your website by sending people that are looking for possibly a specific product or a specific service to find those searches and to get in for those searches. Whether it’s through your website or through someone else’s, that is, how you build a brand online to take advantage of the opportunity that the website creates in these other websites that are already in place and have established crack traffic to use their audiences.
That are already in place to leverage toward your success. Hey guys, hope this article helped you out today build your business and your brand for your future. Here at Solan box, we want to see people making the right decisions, which means they need to make informed decisions. So we look forward to providing a lot more useful content. Moving forward have a great day guys
There’s four steps: I’m going to show you in this article how you can earn $ 100 a day simply by reposting articles. I set it folks, literally re posting articles, folks literally step one step two is download, then upload. Then you make money so download a article upload, a article, I’m going to be walking you through everything on my computer, so there’s no loose threads because with this method, like all my articles, when you make money, I make money and that’s why this is the number One money blog on YouTube, so without further ado, let’s get it hey.
John Chris Tony here, affiliate marketer won’t tell you too much about my story, but I love money and I love helping other people make money too, and I’m going to show you how you can make articles simply by reposting articles from other sites, downloading articles from YouTube And posting them on other sites using this method. Now the first step with this method – that’s very important, is you need to actually get articles to repost? Where are you going to get those articles? Well, how about this I’m going to actually give you permission to repost every one of my articles.
That’s right! Folks! I make tens and tens of thousands dollars a month just from the ads on this YouTube blog, I’m giving you full permission to repost any article from my blog. I have hundreds. I have articles that have been seen millions of times and I’m giving you permission to repost every single one anywhere you’d like, but I’ll show you the step by step ways to make money with them in this, because just reposting them is not as important as actually Making money with them, and I’m going to show you how you can earn money by using this method of downloading and uploading the articles anywhere in the world, I’m going to show you how you can do it paid all you need.
Is a bank account a PayPal account or an address for a chat to be physically mailed to so? Let’s go over to my computer, I’m going to show you I’m going to dive right into this method and show you exactly how this can be done. As I said, the first step was to get articles to post and you’re. On my blog, you just click my name or whatever you’ll go over to my blog page and you’ll, see, there’s lots of articles on my blog that you can repost hundreds and you can sort by the most popular and see their articles that have millions of views On them, you may be reading articles here on YouTube, but I don’t know if you knew, but there are other websites where people read articles on with hundreds of millions of users so check this out.
How many users does Daily Motion? Have 300 million there’s another site out there, that has 300 million users and there’s many other sites that have similar sorts of numbers? And you can take advantage of this because I don’t post my articles on YouTube and many other creators or people with article content. Don’t post their articles on other websites as well, so you can make money simply by reposting my articles or somebody else’s articles on another website and making money from the Adsense.
Now I don’t know the laws, I don’t know what people are fine with reposting articles. You can ask them or you could look up the laws, your country again, I don’t look up international law, you guys are from all over the place. Am I supposed to freaking study the laws from Morocco? Don’t ask me: okay, if you put in the comments, I will ban you from making any other comments for life. I just don’t to deal with stupid comments.
Okay, we’re just trying to make money here and you can pre post my articles. So it’s all cool! Sorry for the rant folks, I get a lot of comments from Unruh source phille, but the second step we’re interested is now that we have the articles that we can use is we need to download them. So how do you download a article? So let’s say you wanted to take this article: how would you download it well, what you do is you go to google and you would search download YouTube, mp4 and mp4 is a file type, that’s a article file.
So what you’re really asking Google is you’re saying: how do I download a YouTube article as a file that I can store in my computer and right here? You’ll see, there’s a bunch of results. There’s a bunch of sites that do this. No site is better than the other. As part of my knowledge, I just always have used the first result because in my mind, they’re all kind of the same and I’m just going to use.
This result right here which says keepvid and I am going to go back to my article right here, which has 2.5 million views and I’m going to simply the blink. You see right there and then I’m going to go to this site and then I’m going to copy and paste the link right then we’re going to click download now so we’ll right-click and then we’ll click, Save Link As and then see boom. So it says invitation to create and automate this, so we just click, Save boom, just download it so super fast.
I love it. Okay, so real easily. We just did number two. Okay. We found the articles. We downloaded the articles. Now, I’m going to show you five different places that you can actually upload your articles to. I’m also going to show you an additional just way to find dozens of other places you can upload a article to this is a great way to create multiple streams of income very easily, and I suggest you hop on this if you’re taking action right away, I’m Taking action because it makes no sense to not just go out there, just download and re-upload a ton of articles, so the site you want to sign up for is dailymotion comm, which I mentioned previously.
It has over three hundred million users. A lot of people read articles here and in order to sign up you just scroll all the way down to the bottom, and you would look at this area right down here. It says become a partner and you’d want to click that right there and just sign up, I’m not going to walk you through the signup process, because that’s boring and frankly, if you can’t figure out how to sign up for a website, you shouldn’t be trying to Work on the Internet, folks, okay, you should like you know, go work in a store like get off the internet and like get a job like you know, this isn’t, for you can figure out how to sign up next one is Metacafe.
This is a really old site, metacafe right there. So this is a quick search and they get over a hundred and twenty million visitors every month and 27 million users, and if you can’t make some sales to a hundred and twenty million people, you know, I don’t know what you’re doing I’m actually going to show You a really cool way of how you can earn some really nice passive income, getting people in the door for just one dollar a book I wrote you can use my articles to sell a book.
I already wrote and or ninety percent of the money I’ll show you exactly how this whole thing works in just a second here, but you’ll be earning recurring commissions I’ll just just throw that out there throw that out there recurring commissions I’ll, show you it in just A second here, let’s go into the other mess, so metacafe great way: lots of viral articles. All that stuff. You see, thousands of people are reading these articles right now.
Okay, another great site is break. Calm is another really old site. Break.Com. You see right there to sign up for that side. I won’t walk you through the process, but basically click that upper right corner and it says, sign up right there and you would upload some articles straight. A blog upload some articles and just keep going just keep uploading articles. Each of these platforms has different algorithms that rule it.
The judge which articles show up here versus which articles don’t show up so you’ll, want to get to know some of these platforms to figure out how to get your articles up as much. But frankly, if you’re, just reposting articles that have never been seen before. In these platforms, like mine, you’ll, have a pretty good shot of success. Here’s another site called 9gag, it’s another kind of like viral article Mimi type website.
So you can just upload articles here, sign up right here and to get started. And last but not least, is you can you can even reload my articles to YouTube now the thing about YouTube is because I was the first person to upload my own article to YouTube. I ended up making the Adsense revenue, but you end up making the affiliate Commission’s, which is what we’re going to talk about next. So the most important way of monetizing is actually not making money from the ads.
So, making money from ads is chump change, whereas making money from affiliate commissions is big money. I’m going to show you how you can make money by putting affiliate links underneath or within each of these articles, so you can earn recurring revenue specifically what I’ll be showing. You is how you can sell my book. This is a digital workbook for one dollar. I sell it for $ 1 sells any country in the world, and this book is great book.
It goes over different ways. You can make money online called work at home secrets, but what’s great about it is there is a free trial. There’s a 30 day free trial for everybody who just spends a dollar buy this book. They also get a free trial, then, after that it’s 40 dollars a month if they enjoy the training they’re getting from me and from me and my friends about how to start a work at home career, they pay $ 40 a month and as an affiliate, you Get 90 percent of that pretty cool right, so you are earning $ 36 a month.
You get somebody to spend one dollar, you earn $ 36 a month every single month. So here’s how it works is what you do. You are going to want to go. There’s going to be a link in the description, but you’re going to want to go to digi store 24 you’re going to want to click register now right. There digi store is an affiliate network based in Germany but they’re all over the world and they payout affiliates over a quarter billion dollars a year.
They work with any country in the world and they will pay you one of three way: they’ll pay you via PayPal. So you need to have a PayPal account or they’ll pay you via a bank wire, which means you’d have to have a bank account to get paid me. A bank, wife or they’ll pay you via cheque, which means you need an address and what you need to do is you need to register right here. Some fields are optional, some fields aren’t and when you log into your account, you will be able to see how much money you earn and what have you where you want to go to get your affiliate link for my product as you actually want to go to The market place right here where it says marketplace right there and you’ll click the marketplace, and then you will go down to where it says: internet marketing and ebusiness.
On the left hand, side in this category you’ll see the number one product there’s only five products here. Right now, but the number one product is work at home secrets and internet jet-set is the continuity program. You get 90 percent commission right here and if you want to see how it works, you just copy right here, your affiliate link, so you would copy your affiliate link, looks something like that, but what I like to do is I like to shorten the link.
I like to use a link shortener such as bitly to shorten the link and what you do with bitly. Is you just copy your link in here? Then you prettify it now. Let me show you what it actually looks like when somebody clicks on the link. So what it looks like when somebody clicks on the link is, it says, start working from home today and it says without any experienced tech skills, a product or an audience, and we have a american celebrity as currently as one of the endorsers of the book.
There’s a long page which explains what you get, but what’s most important, is you start for a dollar and, what’s even better, is you’ll see there is a $ 39 95 cent monthly recurring program here that starts after 30 days, which means you earn 90 % of All of this you earn 90 % of the dollar. You earn 90 % of this. Now. Imagine if you just got two people every single day to spend one dollar. You got two people every single day to spend one dollar.
How much recurring revenue would you have? Let’s do the math so two people a day times 30 days. This is $ 2. Hopefully you’re good enough to get two people to spend $ 1 right, easy type and easy. If you think you can get two people a day to spend one dollar type in easy in the comments, so that means you’re getting 60 customers. So the recurring revenue is 90 percent of $ 40. We’re going to times that by 90 percent times 40.
That’s thirty-six dollars, so you have 60 customers times $ 36 a month right. That’s your recurring revenue, but basically that will leave you with two thousand one hundred and sixty dollars a monthly, recurring revenue. If you can get two people to spend one dollar every day, you will be getting roughly $ 2,200 you’ll be getting over $ 2,000 a month in recurring revenue and you’ll be selling a book that genuinely helps people.
Now you might be asking. Why am I doing this well I’ve thousands of subscribers here? If I make 10 percent of the efforts of thousands of people, I end up ahead, no matter what and either way I’m looking to change the world. There’s a revolution going on right now, folks, as people working at home companies don’t want to hire people in offices anymore, people are moving out of the cities. We got to help lead the revolution and I want to be at the forefront of things.
So, in order to monetize all you need to do, is you need to post your link below the article and say it? The book or just say, learn more get the book and you just post that below the article that you post up and you can start earning money because whenever you post up a article of me, people are already reading me. They’ll be very willing to spend $ 1 in order to learn more ways to make more money.
For instance, on page number 34, I share with foe a little over a dozen websites of where they can earn as much as $ 50. An hour working online people are willing to spend a dollar to learn that. Furthermore, there are workbook questions in each chapter, just like a school textbook, learn and really ingrain the knowledge in their head. This is built like a school textbook. It’s built to help people retain knowledge, because working at home is a whole new thing not on in school.
Now. Here are a bunch of other websites that you can actually post on. You can post on Facebook. You can post articles on LinkedIn. You can post articles on mixer, twitch, periscope, Lutz D live zing. We major league gaming ste. I don’t even know all these sites. Vaughn live et cetera. You can post on all these sites, but the point being is you have the articles? You have the way to make money, you have the knowledge and the ability to download and upload these articles, and the math is all worked out for you.
You just need to get two people a day, spend a dollar right and you need to post these articles up as many places as possible to see where you can get viewers where you can clicks. Do this folks there’s a lot of articles on my blog. I would start with the articles that are getting the most views, because those are the most popular. Those are the ones that resonate the most with the widest audience vary up.
The text vary up. The titles do what you need to do, but get the articles out there post them up, find ways to get traffic and find ways to get people to click on your affiliate links, because you do this, you will create recurring income to allow you to live a Life that is very different from everybody else, and it’s amazing. I talked about in other articles how much money I make a month, but it’s over a hundred thousand dollars a month insane.
I never thought I’d be in the position. I am in this life, but it’s fantastic. It’s really cool, but I don’t wear fancy things. You can live life whatever way you want so go. Do it if you’re going to take action, type, an I’m, an action taker in the comments below okay, like this article subscribe, if you want more because I got these methods coming all day, long hit the notification bell, I’m looking to make more millionaires this year than Ever before so check it out, let’s get this started check out my other articles, but use this one.
I look forward to helping you all out have a good day.
Soho Soho college basketball, hey Kelly, Garcia. We need an elevator we go. Insanity is Kelly here. Oh I’ve been telling you guys it’s my birthday, it’s that right yeah. I expect this to be a phenomenal conversation exploration in terms of what we’ve all learned together and how we can be supporting each other and really leveling up our game in our life and in our work in our communities and our families.
I didn’t even know I was supposed to talk about personal branding. No, I’m kidding, I’m teasing you so hello, everyone, I’m Brian, I’m very grateful to be here. Thank you to Kelly for organizing these amazing group of people. I basically spend all of my time thinking about branding and thinking about how we can you know. I have several different thesis, — iz, that I try to live my life by, and I do want to make this as interactive as possible, but I’ll just take him way up.
You know in terms of macro thinking, I think that we’re living in the best time to be alive as a human being, and I think that yeah we have things that are not going so well in the US and in the world. But if you think about 50 years ago or 100 years ago, the things that our great-grandparents were dealing with the Black Plague, you know starvation. I think that things are really really improving and I think that we as humans are good.
I mean we have the capacity every single day to hurt each other and at large we don’t, and so you know, my macro thesis is like. I think that we are great people and I think that we have are living in a very exciting opportunity with the technology age that we live in, and I think that creating a personal brand, if you want it, is the smartest self investment that you can make And so you know I work with.
I have a branding company I started at six years ago. We work with some of the biggest brands in the world Intel salesforce.Com, KPMG you’re, not European United Nations, as well as smaller companies startups entrepreneurs. Actually, one of my favorite clients is in the room right now Time Inc, which is a incredible biotech company traded on the Nasdaq solving Stage. Four pancreatic cancer in a non-toxic way.
And I think that you know all of us whether it’s our company or organization or our law firm or our book, or are just story of selfless giving thing. We all have a story to share, and I think that what’s exciting for me about that is you can actually monetize that now you know, and in the past it was either. You chose between working, a crappy job at the bank that you didn’t really like to make eighty five thousand dollars a year to pay for the apartment in the to kids school, and you were basically at a three or four out of ten happiness scale, because the Alternative was do what I love and don’t make any money.
I think it’s flipped, I think now it’s like you actually have a much much much better chance of making a lot of money doing what you love, because the variable that no one really thinks about is yeah. You have to the skill and the talent, but the thing that separates you and I is if we’re basically the same amount of talent and you love it you’re going to spend 18 hours a day doing it, I’m going to spend nine and you’re going to win And you should win, and so the variable is the time that we put into it right, and so that’s that’s how I think about why I care so much about branding.
Everyone has a story to tell whether you’re solving you know the most horrific disease or whether you’re you know trying to sell a pen. You know why and I’m fascinated with the why behind the story – and so I would actually be very curious since in the in the sake of interactivity, for this for this group to know if you have a personal brand, if you want a personal brand and what Kind of frustrations or questions or concerns do you have.
Maybe you want to sell more books right yeah? So what can like? How does that look? Maybe you want to get more speaking like we have a chance to just talk for a minute cuz. You know you wouldn’t stop talking to Thomas, but maybe you want to. Maybe you want more speaking engagements. Maybe you want your personal brand to be more aligned with you know, as known as an international speaker, that’s kind of that’s what I’m hoping to gather from you guys and gals like.
Where are you? What do you want, but I think it’s: how do i? How do I present myself to the world in a way that’s consistent with how I actually want to be spending my time right? If it’s, if it’s the purse, if it’s the professional brand, then it’s? How do I present myself in a way that attracts the people that I want to buy my stuff or attracts people that I want to pay attention to what I’m offering? Maybe I’m not selling anything right now? Maybe I’m offering free clinical trials for a treatment.
You know, and I want to spend, send more people there or maybe it’s the opposite. Maybe it’s listen. I have a job and kind of like you know have it. I have a job in Ernst & Young, I’m a senior executive Alva, but I would also love to do more of this stuff. I’d also love to do more speaking. I would like to do more empowering the youth. How do I do that or you know, maybe not even how do I do that, but that’s where I’m at and then what I’d love to do is kind of context that, where you’re at and then maybe offer some tips, that I’ve been able to see that, Where they work for clients and individual influencers and cultural influencers and brands, so is that helpful if tomorrow woke up and all my financial needs were like met, I’m good for the next 20 30 40 50 years? How would I spend my days? What would I be doing, Who am I you know, and so in with that you we can start to really start thinking about.
Okay, then, to your point, Howard, how can I start to spend? How can I actually, if I had all the money in the world, how would I spend my days and then that’s step, one which is easy and then step two which is hard, which is why 99 % of the world doesn’t actually do this is now it’s Time to meet for me to actually start filling my days like that, it’s a very different thing right. So why don’t we just go around the room, really quick and just kind of like tell me where you’re at with that, and then I do want to do like if you have practical questions that you’re in your mind and that can kind of shape the way That I talked about this and now can you do what you want to do, not quite love and I’ll stay with it, even when I move to another job? Okay, so it’s almost like you want to create you like the way that I’m looking this is you want to basically create a personal brand for yourself that will lead you into that next opportunity.
So you have an opportunity to create a personal brand. You can basically create your own job right now, while you have the other job quietly on the side, that’s going to look almost exactly like what you want to have next. That would be my that’s like my quick take on what you can do, which is start writing articles right now about how you see it going because here’s what will happen – and maybe this is just the easiest instead of going around and like maybe I can just Like listen, then we can make any kind of like jam, but job.
Thank you. I know I know so so so I would say a couple different things for you right and, and is why don’t you start becoming a thought leader on this right now, there’s nothing holding you back from that right through articles put them on, LinkedIn put them on Medium here just going to happen, this one’s going to read one they’re going to have the job that you want they’re going to say, I want to hire her.
It’s pull marketing right. This is another kind of theme that I talk about. I guess I didn’t even really talk more, so doesn’t matter yeah. This is core it, so so pull marketing is. When people come to you. This is what happens to me. I have a man right here. His name is Mao say hide him out. Guys mouth follows me around during the day: okay and he films me and you guys, might all think Bryan you’re a narcissistic piece of great that and that’s what everybody thinks and that’s fine.
But here’s the thing that here’s the difference, what what I’m really doing right now is proving the future of personal branding. You know in a way that tests a theory on myself with my own money in my own energy. In my own time right, I actually think that what we’re doing right now and we’ll put this will make a cool article for Kelly Kelly will be happy that I’ll help her with her mastermind connect will put this on.
My YouTube page will put this on my Facebook page and, what’s going to end up happening is – and it’s happened already – I’ve closed literally tens and tens and tens of thousands of dollars of business. Because someone said, I saw your article on YouTube and I want to know if you’ll come, make a six-part article series for the department for the dry cleaning Association of America about marketing.
I have never heard of the dry cleaning Association of America. That’s pull marketing and that’s what you should do right pull marketing is, you know, push marketing is the old way it’s dead, knocking on the door, emailing, cold, emailing, cold, emailing, LinkedIn spam all day long. You know hey and then in some cases they even forget to change the word name to like your actual name. You know: hey name, you are a perfect person for my new business, I’m like yourself, you know, like you know, you didn’t change the name, Thomas bro.
You know, and so I think that you have a chance right now, start making articles start, putting up articles start thinking through start a podcast start a podcast right now, where you interview people that you think are doing it well, and this isn’t throwing your organization on The bus – this is just you simply offering another way of thinking about things. I would find the five to 10 to 15 to 20 top leaders right in your organ, your mood in your world that you respect and I would have them on your podcast they’re, going to share that podcast with all their network, which is by the way, the Right network for you to get yourself into that world, that’s what I would do! That’s how I would think about personal brand from your perspective, create your own job right now, while you still have an income, so start small, do one article and then and then real then read that article into a phone and uploaded as a podcast and then read That article on a article and upload it to a YouTube, I’m serious right start with the article start, the article, but here here’s the other thing that I think is important for everybody.
That’s thinking about this and any capacity distribute that content across all the places that people are paint like everyone says people buy from people they what they trust. But that’s not true because before I can trust you, I have to know you, people Bible do they know and people buy from people. They remember right. People buy from people, they trust I can’t buy. I trust him because I know him.
We see each other once a month for the last four years. I know him and he’s memorable, I know you and you’re memorable. I know you and you’re memorable. There are people that you know that are like what was that guy’s name again, and he did the thing what he does you, we all we’ve all been there right, you’re, never going to buy from that guy or that girl cuz. You came from more than name people buy from people, they know and are memorable, so you have to make people know you by putting your stuff out there, and you have to be memorable, your stuff being good and that’s just kind of a principle throughout all of It your story’s amazing, your story’s amazing.
Your stories like the stories are amazing, but now, where do they live? Because what happens with most of us? Is they don’t live anywhere? It’s the first time ever told this story. How long you guys on each other right? They don’t live anywhere, let them live in the world and just read what happens, pull marketing. It all comes to you. It all comes to you. It all comes to you. I don’t mark it at all.
I have so much business coming in right now. I don’t mark it at all content and we put it everywhere that makes sense for evil yeah. I can give you my best advice right now for free, so here here’s what I would think – and this is like the value. I think I think the value of why I’m here like hoping to do this for all of you right that there’s two different things that you said that we’re really interesting to me.
So I’m listening to every single word, you’re saying and my head’s going. The first thing is: maybe what you need is a Critias is a sales partner yeah, you know so there’s there. You know a lot of people struggle with this there’s art and there’s numbers, and it sounds like you’re an artist, but that doesn’t necessarily make you a saleswoman which is fine and the fact you’re identifying. That is already shows me that you’re like tapped into yourself and that you’re already one step closer to winning, because most people are naive to the fact that they suck at sales and then they so the soap.
But that’s like I don’t and, and, and you know, if you don’t want to do it, you’re not going to do it so like recognize, but there’s a couple there’s well, it depends if this is. If this is how yeah it’s self-aware, exactly if you, if you’re paying the bills with this, then yeah you suck at it like? So so you know, but here’s the thing there’s a couple different things. The first thing is find yourself, a partner that, like there are people out there, that I love to sell things.
I love it. There are people out there that love to sell things. They would be happy to sell your product if they believe in it right. That’s the first thing, but the second thing is: I think, that yours, the way that you just the energy that I got from you guys your I can tell you believe in your product. You tell me that you believe in your product. I can tell so that’s the that’s the part where 99 % of people fail, because they’re selling something they don’t actually believe in and it shocks me when I talk and I talk to senior level executives and I’m like.
What’s the deal your sales are going down and they’re, like, I don’t believe in this product and I’m like, but you make 1.8 million dollars a year to believe in this product and they’re like I don’t so you’re the money is actually not going to be enough To motivate you to sell the thing that you don’t believe in I’ve, seen it time and time again, what I will say is this you’re still in the push marketing mentality so you’re talking about you, you just gave me three ideas that I think that if you Execute a smart Facebook ad strategy you’ll make six figures in the next 12 months without selling anybody.
Here’s what you said to me. You said I want. I want to get into more corporations and I’m starting to do that for anyone. That’s trying to sell anything. A book anything trying to get your podcast in front of the right people Facebook’s ad platform right now. I don’t know how much of how much time you guys spend actually how many have ever run a Facebook ad campaign in this room, cool half of you.
How did it work? Yes, it worked. No, it’s! Okay, not really because artistic things perfect, so you haven’t sold so you haven’t been to sell. So let me tell you exactly what you should what you should do to sell your course or your conferences or you as a speaker or as a consultant. You can actually target so I I would create various pieces of content. If I were you, though, the woman that told you about the military opportunity, the veteran I would start I would.
I would do that. I would offer that I would record that I would put it up on my Facebook professional page and then I would target that same article too. So read this we’re doing this right here, this mastermind I’ll put it up. On my, I have a public page on Facebook will upload this article to that public page it’ll live there and it’ll get hundreds and hundreds of organic views, and that’s great.
Sometimes thousands and tens of thousands just depends, but I’m I’m more interested in taking control over the tools that exist. So what I could do is I could literally publish this article and boost this article. There’s a button that says boost post. That’s how you run a Facebook ad, if I’m talking in a way that you guys like what is this guy talk, it turns into response bad and I’m. I would focus it on every single military there’s a place that says interests.
I would put every single military group in the country in that interest box. Now, what’s going to happen, is you’re going to spend 21 dollars in it in front of 5 to 7,000 relevant military people in the US, and one of those 7,000 people is going to be like? Oh, I want to do that for me here. That’s number. One number two same idea with the corporation’s: you can actually target employees of the newspapers, employees of Ernst and Young you’re, going to show up in Kelley’s feed, imagine Kelly’s the Human Resources person or the person that’s in charge of bringing in outside speakers.
You can target that on Facebook and now, all of a sudden, your 30-minute corporate speech that you were going to do anyway is in front of 1,800 of the decision-makers across America in the corporate positions that you want to speak to anyway. No, I do the whole thing. I’d put the I’d put the whole thing up, so they know exactly what they’re getting no surprises. Here’s! What I do, here’s, what you’ll get do you want it or not? You’ve brought in 15 shitty speakers in a row.
Here’s the 30 minutes that you get with me right, you make. I see, people smiling like it’s really happening, that’s a huge thing for you and then the third thing is the middle school thing. You run an ad, you do the middle school thing. You do! The article take 30 minutes, 20 minutes 15 minutes up, and you run it against the principals and the teachers at every Middle School. In New Jersey, New York, Connecticut and Massachusetts, you will get more invitations to speak, and your call to action is message me book me and it takes them to your direct message or to your website where you sell your stuff and that my friend will help you Build an actual business without having to sell anything right now on a camera and see who that starts to attract.
You can only be yourself now. If you don’t want to be out there, then that’s a different story, then you don’t, then you know I never tell. I actually don’t think most people should do the whole like filming all day. Every day thing. I think that’s it’s a ton of work. You have to be on all the time, but like it’s, my truth like I’m. Actually, this is this, is me, and so it works for me. If that’s not your truth, don’t do it, you know, and so the branding thing is weird I mean that’s, that’s your individual opinion, which is fine, but the the branding thing is like, even if, in order for you to do what you want to do, you have To have a brand in order for you to do what you want to do so if you think that it’s I want to be behind the scenes, then why don’t you turn the grapes of the your favorite wine into the lead character of all your content? I’m serious finally find the Malbec grape.
I don’t even know I mean I don’t know anything about wine, but like find the grape of your favorite wine and let that grape be the person that it’s like the ghost of Casper Casper mattresses is there. I don’t know the CEO of Casper mattress. Is this it’s a ghost so find them. So so let it be a grape for you and let that be the the thing that drives the entire brand. You can be the brains behind it, the architect, behind it, to make sure that we’re doing right by the world and we’re not used.
I agree with you like this is terrible right, but but the alternative is like you saying this is terrible, isn’t helping anything if it’s just you saying it’s terrible at a table for people, it’s a big thing. If you say this is terrible and here’s what I’m doing about it and I’m documenting that in the process, because what I can tell you is people will attract to that and you will start to a tree.
You will start to build your tribe right and then let your try like – and it’s like – and I would also even say here, are my beliefs. I think that I think there’s a lot of things that are going wrong in the world. I think we should start creating more thoughtful brands, and I want to start with these with these grapes and this wine and I’m going to show you the process of, and then you become almost a meta brand, meaning I’m going to show you the process of how You build a brand doing good, it doesn’t matter if it’s wine or bottles of water or tea or notebooks.
It’s the theme of building a brand doing good. That becomes your brand, you know, and so that and if that’s because that’s ultimately what you have deep down inside of you, whether it’s the wine or the Russian or whatever you see, there’s a lot of that. You want to mend so use that as the driving force behind the brand and document that brand and then people sort of said, oh he’s, the guy that did that whole.
Like you know the great thing, but what was more interesting and then the great thing was how he showed us every step of the way here, our employees, here’s how we treat them. Here’s what the grapes come. Here’s the fertilizer that we don’t use, here’s the organic soil, here’s the property, here’s my family business. You know what I mean, that’s how I’d think about it see so a couple different things.
You know this is maybe obvious or maybe not obvious. When I, when I first heard a coaching practice, what I did was, I did two different lists. The first was a list of my dream team clients and I would contact them and I would do I would send them in their house like flowers, and I would stalk them on Twitter see what they cared about and send. I sent one guy like a jersey that actually worked. The second thing is find the three or four or five or seven or eight clients.
You’ve had already asked them two questions. Number one: can you refer someone else to me number two, which most people don’t do, which is what else can I help you with, because you already have that trust and what what you’re going to find is they’re like. So you help me with my day-to-day planning. Now I’m ready to do X, I don’t know how to do it. Can you help me with that, and hopefully the answer is yes right.
It’s like I’m actually ready to share my story. I want to write my bio on LinkedIn and I don’t know how to do it yeah, I’m sure, and then all the sudden, you go back to your eight of their clients and say: hey. Have you thought about writing a bio on LinkedIn yeah? But I don’t know how you have eight more new. You have eight more hours for this week and then that that momentum continues to build and then before you know it, you have.
Six years later, you have like a digital service agency. That’s exactly my story. I started out coaching people on public speaking. I was a speechwriter for Bloomberg’s administration in New York City before I left to start my own thing, and so then that seemed like a really easy transferable skill. I went to San Francisco and I started coaching executives on public speaking. That was how I started.
I was a public speaking coach six years later, this we’re doing clients all over the world, so it builds up, but just focus. Some people are trying to network and meet new people and new people, but we have 8 to 10 to 20 people right for your face. The other thing I would say – and this is something that actually I will plug if Thomas the immense amount of credit for find one or two or three or five champions – people that believe in you so much that will do anything to bring you business.
That’s what he does for me find your champions Jesse I can guarantee you have them and take them out to dinner and say listen. I need your help. I believe in this so much. I know how much I’m benefiting. This is a real issue in our society and I need you to help me find business, no one’s going to say no to that cause that you’re doing it’s not like you’re trying to like build the plastic bottle company of America.
I know Vito would probably the CEO of that company and then one more quick thing that I know I know we’re moving on, but I would do all of it. Every single piece of content that you create from now on on any social media platform should say at the end of it. Contact me for a free consultation, everything and then you do a 15 minute consultation and you give them your absolute best stuff in 15 minutes and at 15 and here’s the key Jesse cut it off.
When you hit 15 they’re not going to want to stop when you hit – and I used to do this up 15 min – and there was ninety two minutes later and I was like – I just lost the you know at 15 – cut it off and then say: if You want to keep going with this. I have a 1 to 4 part package. I’m happy to talk about this is some of this is some of the idea of what you’ll receive working with me your best on 15, but every piece of social content says contact me for, and every single bio in every single social platform that you have booked Me for your free Pepsi collect it, connect it to a calendar or one of these.
You know automated apps, where you can update your calendar. So it’s it’s there’s, no friction. They can go in there here. The three days here: the 15 minutes boom 3:00 to 3:15. 4:40 and then all the sudden, this week you have 17 new fruit, 15 medical station, one or two of them turn into a client. There’s your nut for the next month or two and you keep and it’s just just keep being scrappy for as long as you can so a couple.
It’s a great point, there’s a couple things. I’d say the first thing is you can do one or two things you can if it sounds like, if Jesse is looking for more clients, I’m assuming you have time right. So if you have the time to do it, then do it if you’re in a place where you don’t have 15 minutes or you can’t take five hours out of your week and maybe that’s where you’re at I don’t know. I don’t know what your schedule looks like, but maybe you don’t have five hours to do that.
What you can do, then, is you can say, learn more about my services here. You send them to a page where you actually ask them to fill in information if they’re not interested, they won’t. They won’t take one second to fill out an intake form and that intake form can be. What is your biggest goal? How much are you willing to spend? You know what is your monthly investment range? What have you tried in the past that has do four or five questions that are pretty basic and if you can’t even take the time to fill that out, then I’m not going to waste, not even always 15 minutes with you.
I love your title. Your book, by the way, that’s great that’s a stanford project and I think you’re, a hundred percent right like you need to own your power. You know like don’t when I hear i’m going to go, get an MBA, i’m like oh you’re lost and then that’s my own opinion and i’m sorry. If I offend anyone here for that, but like I’m like, oh you don’t know what you want to do. That’s why I went to law.
I was like I’m going to law school like I want to be. I wanted to be the mayor of New York City and as a good seal you’re going to you go to law school. That’s why I would say last week I want to be the mayor of New York City and like didn’t. Well, I don’t let’s too many people you have to please with anyway, but I just man I just I really see, but but you go to Stanford and you say like this is my: this is my project for the year yeah, it’s the next book.
It’s the next documentary you you’re going to hire me to do this, for you and and also do your program and like, but you don’t need to destroy my insane anything. Do what you want by the distraction of the program for a year just make sure you’re doing it for the right reasons? Not because you need a break or you know, I’m saying yep, that’s cool, so if it feels good for you good, for I just don’t want you to lose momentum.
Yeah you’re, amazing, I mean we’re going to be searching for voice, saves us time. You know. Buy me more water and the water shows up in the your house to you we’re just going to be a car is going to. We see things through audio as a time saver I can. I can Joey, you can drive your kids to school and listen to your podcast. You can take a shower and listen to your podcast. You can cook or you know, smash grapes and listen to a podcast, but you can’t read a article.
That’s why podcasts are going to win every single piece of content that you produce from now on has to be like, be an early user of our app or be the first to know when our app is ready and you collect the name in the email and Then three months from now, six months from now, you already have a thousand or 2,000 or 3,000 or 5,000 people, and in the meantime, what you can do is for the next every week for the next six months.
You set you, keep the people warm, you can’t collect her name and her name of my name and all of a sudden like six months from now is the first time I hear from you like who’s Dan right so every week you should do something for them. Surprise them send them is going on around learn any language. Duolingo really also do duolingo. Not yet. Oh, it’s dueling, sorry out there getting a lot of buzz, so you can do that because I have waste and YouTube.
I have already some good. You have some yet that I could promote my app, but the only thing that’s stopping me from ever. You know. Is this somebody’s going to steal my idea? No, you don’t need the patent it I mean. You know it’s nothing to steal your idea. Here’s the thing! Here’s there’s two there’s two big problems: everyone is this, I’m so happy that you’re saying that cuz everyone is so scared of everyone’s stealing their idea.
There’s two things to think about number one. Your idea doesn’t mean anything right now, because so she could. I can steal your idea now: do I have 80 hours a week to dedicate to actually building it? No, so I can’t study it second thing: is this the reason and the only reason that people are going to download your app is because number one they want to learn about flamingo, music and guitar, but number two and much much much more important? Why not going to buy your book and not the other hundred books out there, because I, like you and I, like you and you’re, a good dude and I’ve known you for like a year now and you’re a good dude and I’m going to support you.
So if I Spade 399 on your app, even if she steals your idea, I’m still giving you three I’ll give her for you, 99 I’ll, give you three ninety-nine and I’ll use the one, that’s better. So the reason that I’m so I I believe so much in the personal brand is because the only way for someone to like you is to know you people come, we were in Guatemala. Two weeks ago I was given the conference there. I had a hundred people come up to me.
I’ve been I’ve spent five days in my entire life in Guatemala. I had 100 people come up to me and say your articles are really helping me. I’m here today to meet you and I’m like from where, like oh, I took a bus to up from two hours from here to me and I’m just like Wow. This is like that was one of the times where I was like this is real. This is like, why listen? Why do you go to concerts of people? We’re not? I can buy your music online.
Why did we go to your concert? Because I liked you and the only way I like because we you’re married and like I knew you from her but like what about the people who don’t know you know, people thought 8 billion people out there that need that. You know that’s why. I really think that all of your content should start to go out there and connect to a mailing list, and then you take the time over the next three to six months to let people get to know you here.
I miss my wife, it’s Kelly and we’re here today in Brooklyn. This is where we look down that we live in Brooklyn and for those who don’t know about Brooklyn Brooklyn awesome, you just start educating people about the Flamingo scene in Brooklyn, start interviewing people and then every week you give some and then, by the time your app Drops everyone’s going to be like yo, this guy has been giving me so much value for the last six months.
I’m going to buy it and share it like people have it wrong. People are like here’s, my app buy it, I’m like who are you here’s my product, buy it here’s my speech by it. Here’s my book buy it I’ll, buy 25 of your books. Now that I heard the story, but if I don’t hear the story and since we can only do this with twelve people once a month, that was the past that was 15 years ago now. We can do this with millions of people every second of the day because of social media.
So that’s what I would say start building out lists now offering the value letting you know you do a weekly live call with your community. What questions do you have? What can I answer for you? I do that all the time I do live calls all the time and literally it’s. What can I help you with and guess what I sell at the end of that live, call, nothing and guess what happens. People hit me up and hey, can you can you consult my company? Hey? Can you like pull marketing? I never sell anything.
It just comes to me same thing with the app you wouldn’t have to sell the app you’ll put it up, and six thousand people you’ve been communicating with for last six months will download it so guys. Thank you so much for for the questions. I hope this was helpful if I can be helpful to you in the future, please, how do I get I’ll give you their
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My man Flossie caught a big time in the text faced with reviewing products yo. What’s up, everybody should boy floss back again with another article and today we’re going to do a quick unboxing of the iPad pro the beach studio. 3, the Samsung Galaxy S 10. You know if you want to get in the tech space. This is a guy. You have to go through Flossie.
Do me a favor for anybody thinking about getting into this space? What is the best advice you ever got. The best advice that I have a guy would be take your time. I have patience because nothing’s going to happen overnight. So if you want to make this your career, your job, it’s I hustle just get into it, but take your time and do it right if anybody’s trying to get into this space, what platform would you recommend form, I would say, definitely start off on YouTube: build Up your following, because youtubers were you going to make the money, but you need to Instagram and Twitter and Facebook and all that, keep that on the side start off with YouTube, if anybody’s trying to get action, what can they find? You can hit me up on Instagram Flossie underscore Carter, but take it right to YouTube Flossie card.
I love all day baby. Do me a favor make every move, a Power Move and I’ll catch y’all all on the next article, all love! What’s up guys thanks for sticking with me to the end of the article truly appreciate you if you like anything, you heard here today go ahead and hit that subscribe button, and if you know anybody that can benefit from this message feel free to share peace and Love
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
Today we are going to talk about a very interesting business opportunity which is easy on the pocket and a lot of fun as a business. It is an opportunity to become an Instagram influencers and is a Chilean marketing business. So let me tell you, who is an Instagram influencer Instagram influencer is essentially a social media marketer, who has amassed a large and a very engaged audience and therefore can build a business around it influence.
This plays a vital role as intermediaries connecting consumers and brands with each other on social media through an authentic and tactical manner. Let’s understand how large is the market of Instagram influences today today? How people are buying is vastly different from what the way they used to buy about 49 % of the consumers before they would likely to purchase anything like a mobile phone or a product or a food product which is new or probably something that they are experimenting With would like that, it should be endorsed by a real individual.
The new multi ranked influences, as probably the sixth most effective, influencing their purchases on Instagram. Therefore, instagram has become a gold standard in influencer market. The overall influencer marketing industry is about 10 million dollars, instagram itself, as a platform has about 1 billion. Active users, 2019 and known saw about five million sponsored post views on instagram. Nearly 80 % of the accounts on Instagram are followed by one or the other business trend and in some cases quite a few.
More than 200 million instagramers visit business profiles every day. Now, if these numbers are to be seen in totality, there is a huge market that exists for influencer marketing to be. The first thing that you need to do is really to understand the niche that you want to be an influencer in. It could be your blogging niche could be anything across categories between from right from Beauty to the food, to kill awareness to a travel, stand-up comedy or any other category, that you would have good insights about or you’re able to blend your strengths and passions together.
The next thing you have to do is make an Instagram account. You have to ideally bake a business account an Instagram page. If you already have an existing Instagram account, convert it into a business account to be an influencer one needs to post regularly and that content has to be highly engaging first thing you should do is write an interesting bio, which is cool and describe your Instagram page About what you want to offer to your followers, make sure that you invest or if you don’t already know the art of good photography.
Visuals are a very important part of Instagram. So therefore, the aesthetics of your photos will make or break your post. The photos alone are not really enough. You need to accompany this with a lot of interesting, captions, relevant hashtags. You will need to use a lot of relevant hashtags with each of your post, along with social posting on your other social media like Facebook or Twitter or tumblr, or any other such account to drive better engagement to your posts.
You can ask questions from your followers. You can impulse – or you can just do some giveaways for your followers to keep them engaged. Once your follower base has become significantly large or it increases, then you can talk to brands about how you can monetize your page with a lot of other brand engagement for your followers. The initial investment, while starting a career as an Instagram influencer, is almost negligible.
All you need to do to get started is really have a high quality phone, which will have also a good camera. Any phone between 25 to 32 thousand rupees is good enough to start with. You can also join some platforms like dropper clan will be pretty horrible too, should use your Instagram posts. Paid promotions on Instagram are commonly used to build a community fast by getting good. Engagement will rest upon your content.
Instagram has a promotion feature which operates from cost per thousand impressions, which is CPM basis. This means that you will pay a specified paid amount on your post for every thousand people. Let’s see it. Of course, you will have to collaborate with other influencers and other key people on Instagram to make sure that you are able to gain for your profile is able to gain more traction. Grunts approach influencers for advertisement, promotions and paid partnerships influences also get filled on the pieces of per post on instagram handles if you’re an annual influencer, meaning that you have about 4,000 to 5,000.
Followers on your Instagram account and you have an engaged audience. You could get up to 2, these 3,000 4,000 per post at YouTube, as a micro influencer, with the following of more than 5,000, but less than 30,000 followers. You can get somewhere between 7 to 10 thousand rupees per post influences, who have over 500,000. Followers are paid anywhere between rupees 1.5 lakh to do that. Two-Piece third post, and if you have more than a million followers on your account to end a very active and engaged audience, you can pretty much come on any tries that you want.
So there is a lot of money to be made as an Instagram influencer. So why did you know how to get your act right? That’s all from us today at started. I hope you enjoyed the episode look forward to more such articles. All started like the article. Then don’t forget to Like comment share and subscribe. Our entrepreneur, India, hit the bell icon to get notified for massage articles.
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
No one right, So you want to really niche down. Follow your niche to get that rich right. That’s a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.
Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.
”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.
She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.
So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’s important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.
‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’s this isn’t going to happen today.
.” It’s not actually Monday One of my favorite things about speaking to local businesses. It’s like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.
If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’s kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’s revealed our secret ( laughs, ) coffeeandkickflips.
Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’s why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.
Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.
So you Can get more articles like this Cheers, see you soon,
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