Tag: entrepreneurship

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Online Marketing

How To Get Into Digital Marketing (And Earn A Full-Time Income With It)

Okay, so I’ll be going over. I’ve been doing digital marketing for the last ten years. I run my own business, which makes about seven million dollars a year, and digital marketing is a great place to be the average salaries range from forty to eighty eight thousand dollars per year in digital marketing.

And in this lesson, I’m going to be going over how you can learn the basics, the different ways you can learn the basics I’ll also be going over how to get an advantage in digital marketing I’ll be discussing with you how to get ahead of the curve. What are some four front areas that you can become an expert in and be an especially valuable person or employee and I’ll show you how to start gaining experience and then I’ll go over some pro tips at the end of the article, so that hopefully you’ll be Able to come away with this article with not only an understanding of what digital marketing is, but also how to make money with it so read and learn: hey John crostini and I just love marketing.

Okay, I love marketing and I’ve been doing it for ten years because I find it so fascinating. I you know growing up. I was always a wizard or a sorcerer in the article games I played and I believe marketing is actually the power of magic. It’s the ability to say a few words and effect thousands of people or millions of people all across the globe and going into digital marketing gives you that the ability to do that for a job right.

It’s not even work at that point. For many of you, you’re probably going into digital marketing because you think it’s cool or whatever it is, but what does digital marketing actually mean? Now digital marketing usually refers to a job in a large company that has enough departments that has a big enough marketing department to have separated out digital marketing from other marketing efforts. You know maybe it’s sales support marketing or basically, if, if a company is big enough to have digital marketing positions, it means it’s a pretty big company and usually you’re working for a big corporation and doing alright.

And that’s how I started. I started out in a company of about a hundred people. I was actually a PPC analyst, so I was managing. It sounds kind of weird PP analysts right. No, it’s a PPC analyst, meaning I was a pay-per-click analyst and I was analyzing and doing people’s Google advertising for them. So first to get started in digital marketing. You need to learn the basics all right. So what are the basics so learn the basic knowledge get in groups and learn from courses now.

First off knowledge. Now Google and Facebook have free courses, okay, which explains all of the terminology, all the stuff you need to know, but you could also learn digital marketing. Just by listening to YouTube blogs like this one, every article I do is related to marketing, so you can learn a lot of marketing from people like me and obviously, I’m a business owner making a few million dollars a year.

So I have some experience in this place, but you can also learn from the companies themselves, which one thing to keep in mind is that if you want to be an entrepreneur, I’d say generally speaking, it’s best to learn from entrepreneurs. If you want to be an employee might be, you know it’s just as good to learn from employees, because that’s the position you’re looking to be in and its employees teaching these but they’re not going to teach the real, cutting-edge marketing techniques that allows you to start.

Your own business, so just keep that in mind when going through the Google and Facebook courses. I also suggest groups, okay, so groups, I think, are a great way to learn a lot of people process knowledge in groups. Now there seems to be a tendency. I forget: there’s a study done somewhere, but basically men learn better solo, whereas women learn better in groups. Both men and women need to learn solo and in groups to really get the most knowledge and to really have it sink in the most possible.

That’s why we’ve created a few groups here there are links in the description for you to join our discord community, which is a way you can check. We have a subreddit, which is a forum which allows you to post articles and ask questions and get feedback. We also have a Facebook group where you can post and interact with other members, so I think all of those are great options. I think discord is actually the best community to join.

If you ask my opinion, I even drop into the discord, sometimes as well. Now, courses, I also suggest you go through some online courses. If you’re looking to get into digital marketing, I don’t really suggest school. I don’t really suggest college or Community College. If you’re looking really just to be a hype, late paid employee go, you know, colleges can work out. Fine. The education system is really meant to train people to be employees, so that would be a great place to be.

I obviously you can hear. I advocate people be entrepreneurs and that just affords you more time more freedom, more control, more money, more everything. So, if you’re looking to go the crazy route right, the unsafe route, which I actually believe is the safer route, you know take non college courses. Take courses from people who are all who are very successful online. What I’ve seen about college is that a lot of college professors, you know they’re boring and they’re old and they haven’t done whatever their profession is they’re teaching about in many years and they’re just.

Why would you want to listen to somebody who’s old and boring when you could actually learn from somebody who’s in the cut doing it? I’r making five hundred thousand dollars a month doing my business right now and I take time out of my day to teach people. So you can learn from somebody who’s in the cut in the weeds in the trenches doing lie, and you can take my course, which is the super affiliate system right.

You know, obviously, I’m biased here, but super affiliate system very successful course. Tens of thousands of students have gone through it. A couple number of people have become millionaires from the knowledge they learned and applied in it. So I would suggest you take that and if you want to learn more about it, there’s a free training which explains what the super affiliate system is. The link is in the description now.

Next, I would suggest you get an advantage. Ok, you need an advantage if you’re going into digital marketing, the job market is very hard. The job markets getting smaller as bigger businesses move to more things like the uber model or Amazon flex or postmates sword or really corporations are stratifying. So you it’s more competitive to get there’s fewer jobs, but it’s more competitive to get them and the rest of positions are sort of contract or based which are a little less stable.

So they get an advantage. They give yourself the best advantage possible to get a job is start learning how to do more things. Image and article editing is so important and if you can combine just knowledge of digital marketing with image or article editing, that’s that’s a good place to start. First, off I’d almost call it not an advantage. I think anybody need to get a job. Nowadays, it’s almost necessary to have an advantage, learn image.

Editing. You can learn it for free, learn, article editing, you can learn it for free online. These are great things to do great assets to a company. Most companies have their own separate departments for editing images, editing articles. So if you can come into a company and say I can do both of these, I can do that. I can do digital marketing and I can edit my own ads and images and articles that’ll be huge and that’ll make you a double threat.

I guess to make yourself a triple threat, which is what I believe is the ultimate in marketing. Is you learn website design and once again, you can learn this for free, there’s, no reason you should not learn it spend your time learning these skills. You know I I put out a lot of articles on how to do marketing, but a lot of people don’t even learn the basics. First, I almost consider these basics learn image, editing, learn article editing, learn website design get yourself an advantage.

Won’t go further on that. Just spend the time take a week for each of those to learn it now, if you really want to get ahead of the curve, I’m going to go over three different ways that you can give yourself a monster advantage over any other candidate if you’re looking for A digital marketing job, or just if you’re, looking to do it as an entrepreneur. These are three new emerging areas which will make you just super valuable human being number.

One is marketing automation. Now, a lot of the traffic methods I teach on my blog are using social media such as Facebook, Google, YouTube, LinkedIn, etc to post to put up posts and to get free traffic from those websites. It’s great right, there’s billions of people using Facebook and you can literally just type in a post for free right, you’re, getting free traffic in order to fully utilize those platforms and just make it really efficient.

If you bundle in automation to software programs and other scripts, you can actually get that done way faster. You could message a thousand people, a second with automation, whereas manually you can only message. One person, a second with automation. You could post on 20 different social platforms in a second, whereas, if you were to do that manually, it might take you some time so learning, automation and automation, scripting and stuff like that is very powerful.

Another major advantage you can give yourself is learning paid advertising. Now a lot of companies pay a lot of money for paid advertising and many digital marketing jobs involve doing paid advertising. You can learn a little bit about paid advertising on my blog. You can check out my articles. I think theirs turn 50 dollars into five hundred dollars a day using Google Ads. I have some articles on Facebook advertising beginner to expert in Facebook advertising.

There should be some bubbles around here. My facebook advertising article is pretty long, so you’re going to have to be able to sit down for like 45 minutes to read it, but it goes over everything you need to know about Facebook, advertising you’ll be an expert by the end of that and there are Free courses where you can learn paid advertising as well, but I would suggest if you really want to get an advantage and really, if you want to work for yourself.

If you want to be an entrepreneur, if you want to do paid advertising for a living and you can market other companies products, you can take my course. It’s $ 2,000. It’s a six-week course. It’s intensive there’s a certification, there’s support. There’s coaches, there’s live weekly webinars. There’s a lot of stuff in it and you’re learning from somebody who runs a pretty big business himself and has done this for a living can learn more about that.

There’s a link in the description. That’ll. Take you to a that’ll teach you about the course and what it’s about and what you’ll be learning in there so check that out, link is in the description and, lastly, third major thing to get ahead of the curve is learning data analysis. So you learn data analysis. It just really ties in both data analysis and paid. Advertising are really two sides of the same coin.

If you can do both of these data analysis will make you more effective in paid advertising data analysis will actually just make you more effective in all marketing or just in life. Really so learning data analysis really helps with paid advertising, and I suggest you learn it or at least learn the basics, and I have a article another article on this blog, where you can learn the basics of data analysis.

Now. This next topic is very important because it’s about gaining experience, no matter what you do just being book. Smart is not going to help you out in life. If you read 10 books, let’s say you’re: 13 years old, you read 10 books on how to impress women chances are you’re not going to get out. There start talking to a girl and get a date on the first try: okay, reading books about how to make a woman love.

You is not necessarily going to help you, you know, get your first kiss or what not. How you learn to date is through experience. How you learn to be in a relationship involves a lot of experience. You can’t just read about it, you can read every book on sales and it all goes away when you pick up the phone, so experience is the best teacher of them all. No matter what you do, even if you’re just trying to get a job, I suggest you get experience a couple places you can get experienced Fiverr.

Not only can you get experience doing marketing for businesses, but you can earn five dollars doing so. Actually, sorry, I think Fiverr takes a dollar, so you weren’t four dollars. Okay, it’s like four, so you can earn money and gain experience at the same time, so you’re gaining experience and getting paid another great site to gain experience on if you’re looking to get into digital marketing is up work.

I did a lot of jobs on up work. I call it practice right, although I was getting paid, I was getting paid five hundred dollars a month I was I was making from all my clients on up work. I was making four thousand dollars a month. In addition to my job, I eventually I became the director of marketing at the company I was working for and I was getting paid six thousand dollars a month now an up work.

I got paid an additional four K, four thousand dollars a month because I was working on so many clients accounts. So not only did I earn additional income, but you I was gaining experience. That was the most important thing to me. I didn’t mind if I was working all day. It didn’t matter to me because I wanted to spend more time gaining experience. If you look at things through that lens, it’s going to be very positive for you and, lastly, you can start with local businesses.

Okay, local businesses are in dire need of marketing; they suck it no offense if you’re a local business owner reading this, but they suck in local suck at marketing they’re. Getting there just eaten out by Amazon, Jeff Bezos is just destroying local businesses, he’s just walking down Main Street and just like he’s like just a wizard with like fireballs, just destroying Main Street all hail. Jeff, though I think he’s like one of the smartest guys.

I studied him, I think, he’s fantastic, but a lot of local businesses. You could talk to local business and say: hey I’ll, do your marketing for free and you pay me what you think it’s worth if it’s all evil to you. I think that would be a great pitch and you could say I’ll: do your social media I’ll do whatever help out local businesses they need it and, last but not least, is Network. Okay, I found it’s so important to actually meet and talk with other people in marketing before you get into a job position now, schools won’t teach this.

What schools will teach you if you want to get into marketing, or you know digital marketing or get into a job or get in a new industry or profession? They’ll teach you to submit resumes. That’s just like a horrible idea. That’s like a way not to get hired. Ok talk to current or former employees of a company. If you know you want to get into digital marketing, find companies that have a lot of digital marketers that hire a lot of digital marketers and then look up employees in those companies.

Talk with them. Ask them about how they like it ask them about job security. Ask them about pay: ask them about how the bosses treat them. Ask them a billion question. Ask them about the culture. Ok, remember: you’re, looking for a job here, you’re looking to work for a company or, if you’re not looking to work for a company you’re. Looking to be an entrepreneur, ok talk to other people. Doing that line of work.

You know, ask them, ask us social-media influencer, you know, are you happy? Do you work too much? Do you work too little? How many hours a day do you work? Almost every job requires a lot of work. You know also reach out to the companies themselves. You don’t just need to. You know, submit your resume to companies that are asking for people to submit their resume. You’ll actually have a better chance of finding jobs.

If you talk to come means that don’t have any job listing, I never post a job listing I’ll hire somebody for something. If they contact me point being don’t just rely on other people be self-reliant. Reach out do outreach outreach to employees outreach to companies and also as you’re, going through gaining experience and learning marketing post your case. Studies on social media create a blog creative law.

Talk about what you’re doing it’ll be very powerful if you’re looking to get a job or, if you’re, looking to get clients or, if you’re, just looking to do it for yourself rating that network around you of people who are attracted to the case studies, you’re posting Will help you a lot now back about eight years ago I started posting, or maybe I was nine. I started posting consistently on this one internet marketers forum called stack that money and I would post a diary every day, I’d post what I did in terms of trying to be an affiliate marketer and I would host stats I’d post.

Like you know, I got you know: a thousand people saw my ad, you know: 100 people click 10 people box, you know I’d post, whatever it was usually a zero people bought, and I would post images of my ads I’d post, where I was advertising I’d post. My landing pages I post the offer – I was selling I’d post everything so that people could hopefully give me feedback, and I post a day after day after day after day, and nobody would respond.

Nobody would tell me what I was doing right or wrong, but over time as people saw that I was consistent, I would just Journal every day day in day out hoping that people might start giving me feedback or somebody might be reading how I’m trying things are. My methodology and I people started commenting and giving me feedback on why I wasn’t making any money why I was losing money every day. I think some people, just in that forum it has about 2,000 members.

Some people would just see me and think it’s painful that I had been posting for twenty days without making any money right, they’re just like wow. This kid wants. It he’s hungry, he’s trying, but he sucks and posting case studies. I continued to do that for years and be involved in that forum stacked that money and I actually built up a little bit of a following from stacked that money. And if anybody here is a stack that money member type in the comments below.

If you are a stack that money forum member actually, if you frequent any particular marketing forum, know which forum you are in in the comments below, maybe it’s my forum, jet-set or maybe it’s warrior forum. I don’t know what else there is wicked fire, etc, but just by posting in a forum, just a small group of people, 2,000 people not a big audience but very targeted. I was able to get feedback that allowed me to actually start making money and just really just quit my job at travel.

The world become a millionaire and you know, get married young and have HIDs young or younger than most other people, my age and all sorts of stuff. So networking I think, is really important in creating that audience around you and what’s great about when you’re posting about advertising or marketing that you’re doing or learning is that you’re actually attracting those people around you right now.

Most of the people that you surround yourself with probably a concern with you know: maybe the next Brad Pitt movie or the next x-men show – or you know the next in the newest series on Netflix and that’s great. But slowly. If you start posting about marketing stuff. You’ll start getting those people away from you, which is a good thing. You don’t want consumers around you. You want producers and producers notice, other producers and they’re attracted to that.

So you can start surrounding yourself with the right sort of people and you can start getting help. People will give you their help, but you have to show that you’re hungry you’re taking initiative and that’s your results-based whoo. I hope this has been enlightening and let me know if you are excited about digital marketing type in your excited below and also I’d, be interested in hearing. Are you looking for information about digital marketing because you’re looking for a job or are you looking for it to be an entrepreneur, type and job or entrepreneur in the comments, because I’d love to see kind of where you lie and what’s the most important thing? Also, if you have any questions or if you have any topics, you’d like me to address type in what you’d like me to talk about or the questions you have down in the comments below and for my other Watchers.

If you have answers to the comments below please answer them, I get so many messages a day. I just can’t handle it anymore. Now, if you’re looking for more interaction with other individuals check out my groups, we have a discord blog. We have a Facebook group. We have a subreddit where you can interact with other marketers learn and do things and just you know, soak in all that knowledge subscribe to my blog check out my other articles.

We have a lot of cool stuff on this blog about marketing. I release articles every single day, so enable notif patience and check all and check out these amazing stories from some of my students, if you’re interested in going to the next level check out my score super affiliate system and check out these stories from some of my Students about what they’ve been able to achieve with a super affiliate system – hi guys.

My name is Tim, Oh me, and I am part of the Jet Set program. I implemented what I learned in the program a week ago and I’ve made several sales already. I am a single mom in Tucson Arizona and have been struggling to pay my bills, and now I have an internet business and I’m so excited I’ve bought several other internet marketing programs. Nothing has made me much money at all, and the jet-set program made me money within two days.

I got my first sale, so everybody out there who wants to make money online start with the jet-set program. It is so easy to understand, and you get a lot of one-on-one attention if you need it, the community is great and I totally totally totally recommend it. Thank you. Thank you. John Chris Donnie.

 

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Online Marketing

Making Music a Social Experience: SoundCloud’s Thom Cummings at SHARE Beirut [Wamda TV]

How are you I’m great? Thank you. I just came off stage so kind of in a host speech, exhilarating hi awesome. I enjoyed your talk, yeah just to touch up on some of the elements from that talk. Why is sound a different medium than any of the others that we consume? I think it’s it’s an easier medium to create.

You just have one button you can put on in the background. It doesn’t disrupt the scene and you have captured everything that’s going on around you. It’s also easier to consume as well. You can listen to audio whilst you’re doing other things and that’s something that you don’t necessarily have with with a lot of other media and then finally, it’s it’s just an emotionally powerful media type that the connection that you get with sound.

It really touches your your heart and your head in a way that you know other other media doesn’t do a lot of the time. So also what are some of the interesting ways that you’re creating conversations on soundcloud about sound itself yeah. So one of the most interesting things we do is take a sound and turn it into a visual object. We create a wave form of the sound itself and that really allows people to be social and interacted start a conversation around a specific point.

If it’s a lecture, maybe an interesting thing that you learn and you want to start discussing around or maybe it’s a piece of music and you really appreciate the segment there, so people are really creative in the ways that they use that device and it creates, creates A spark of collaboration on our platform – and you see entrepreneurs using this. You know musicians, artists, peoples using this to kind of promote their brand yeah.

I mean most musicians today, our entrepreneurs so having a release tool for them. That’s either free or affordable, depending on how they want to use it. It’s it’s one of the most important things that you can put in your toolkit as a musician or also as a amateur podcaster. We’ve seen a lot of people creating creating news articles and content on soundcloud. That’s a that’s another great emerging way of civilians being able to take to take journalism into their hands and create something outside of the pre-existing system.

Absolutely and finally, also what are some interesting? Apps that people are building on the soundcloud api, have you seen that space grow in the past year? Yeah? Absolutely our api? Is it’s a wonderful place, so you have a huge amount of diversity. Some of my favorite apps would be there’s a fantastic journalism, app for creating and editing content on the move called Hindenburg and a lot of a lot of people in the in the industry using that and using the Soundcloud integration there.

Then it goes from from that scale. We have a lot of them. Major music digital workstations are using soundcloud apples, GarageBand posts to SoundCloud, which is which is fantastic addition for us, and it goes from that all the way down to the very simple beat making apps that you get on on your iPhone or your Android that you can Just create something in 60 seconds and then put it online and it’s it’s fun.

Ok, so we span the spectrum of fun to very kind of serious professional, very cool, and I also just think it’s cool that you’re creating an archive of sound. You know to last so yeah. We look forward to seeing the applications of that yeah. I think we have to start capturing the history now. Otherwise we will be missing out on all of this kind of historic times, thanks so much for chatting with mom go

https://soundcloud.com/myles-brown-321811388/we-were-here

 

Categories
Online Marketing

What Are Backlinks For SEO?

Now backlinks are one of the top ways that you can get free traffic to your website and what they are. It’s a better website or high quality website linking pointing people from their site to yours.

That shows search engines that you have a trusted website, because other websites are referring people to you and it also builds up your search, ranking in the search engines. Now some ways that you can get backlinks are social media is obviously number one. You can post your articles in your links to bring people back to your website on all the social media blogs like LinkedIn, Cora and medium. Those are some of the blog examples that you can use now when another sites linking to you is signals, the search engines that your website is getting stronger and more trustworthy right, just like if a new customer meets you, you build that trust with them.

Now, you’re building trust with the search engines. So some other things you can do is you can write articles? You can share your highest quality content with other web sites for free. You can say, hey post. This just make sure you post a link back to our site and that’s when you’ll really start seeing those Google rankings now for automation, links, that’s what we’re focused on is giving our links into other web sites that are higher than us better than us.

So we’re writing articles making articles and sharing that content with them just to get those links back to the site and that’s what will bring us to the first page of Google now. Are you already doing backlinks? Have you even heard of it before leave a comment below if you have any questions about how they work or if you need any help, we have our website a link com where you can actually post your profile in your business and link back to your website That was the whole reason we created it, so you could go there, get links back to your site and start building up your authority on search engines.

Thank you so much for reading and listening. Please leave a comment below if you’re already doing this technique or share the article with somebody that needs to hey there. My name is Brad Smith, owner and founder of helpless, it’s my mission and my passion to help others with their business. So if I could be your coach, your mentor help you in any way that’s my goal. My goal is to bring you value, so let me know if there’s anything I can help you with, and I look forward to working with you.

 

Categories
Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

https://m.youtube.com/watch?v=sFuF_IUdtXM

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene

 

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How To Start A Website Business (3 Ways To Make Money)

Hundreds and I’ve been doing this for years and made millions of dollars and I’m going to show you the simple three-step process for starting a website based business. I’r going to be showing you what to do where to do it and how you can make money.

So, let’s get into this and there’s going to be a bonus tip at the end, where I’ll show you how you can make multiple streams of income from your website, so let’s get it hey marketers! So if you were like me, you love the idea of having a website based business for a number of reasons. One it works. While you sleep number two, it doesn’t complain and number three. It can make you money a number of different ways and it’s all automated.

So, let’s get into how to start a website business in this, if you’re not familiar with me, I’ve been running an internet business. I’ve been a full time entrepreneur since 2012 is when I quit my job September 2012 is when I quit my job now. The first step to starting a website based business is, you have to register a domain? Okay, real obvious thing, but you can go to different sites such as GoDaddy top recommended hosting company is down below, but basically you’ll, look up your website domain and you’ll see.

If it’s available most websites retail for about ten dollars, so you usually don’t have to spend more than ten twelve dollars, usually not higher than fifteen dollars to purchase a website now after you purchase website, usually bundled in is you’ll need hosting okay, so you also need, What’s called web hosting? So if you think about it, the website itself is like the real estate. Okay, your domain name, which you will pay generally speaking, fifteen dollars for ten to fifteen dollars.

That’s the real estate, but in order for the real estate to be worth anything, you need to have running water. You need to have electricity, you need to have plumbing. You need to have Wi-Fi if you’re living in the 21st century and that’s what hosting is hosting, is when you’re paying an internet company to actually hold your website for you and load it on other people’s computers every time somebody visits it now.

Technically, if you own a computer and you leave it on 24/7, you could actually host your own website and not have to pay any money. But to do that, I’ve tried it. It’s a real technical challenge and you need to know server-side, scripting and programming and all this sort of stuff databases – and it just doesn’t make sense so unless you’re super advanced you’ll have to buy hosting now hosting generally cost somewhere around 20 dollars a month.

Now, if you sign up with my top recommended hosting company, which there should be a link in the description, then you’ll actually get a free website and you’ll get hosting that costs less than five dollars. So I suggest, if you’d like, to get a website sign up with the website hosting company that I recommend down in the description before you. Do that we’re going to go on what you do next to start a website based business.

Now the second step of starting a website based business is you need to put content on your website now to put content on your website? I have another article where I show you how to set up a website in five minutes, and you can check that article out. It goes over a little more in detail exactly how I show on my computer, how to put content on your website and how to set up your website if you use my top recommended hosting provider, but some good tips on doing content on your website is, generally Speaking people put blog posts on they write words but Matthew, Woodward who’s.

A pretty popular blogger. Talking about how to create website based businesses gives a few different suggestions here. So, first off the difference between good content, bad content is good. Content is in-depth, provide value and we’ll talk about this a little bit later, when we get into my pro tips but offer more value on the subject, then you see other people doing one thing to not do is do not stuff it with keywords, because you heard That putting a ton of keywords in your article or your blog post or your whatever it is, is going to help you out.

Stuffing keywords does not work. Some other things that don’t work is doing a very short article, making it super spammy and full of links and having no multimedia. What I suggest you do is just as Matthew says, use all three content forms, meaning text image and article also keep your art cool, up-to-date if you’re doing in a definitive article, some things such as how to save money or something like that.

You know a very broad article. You can keep it up to date, but, generally speaking, I don’t think you always need to keep your article up to date. If the content doesn’t always change. Okay, keeping your articles or your content up to date really only applies to certain content where it goes out of date. But what is definitely good is referencing other sources, so the more third-parties you kind of reference in your article – you say – oh CNN, said this and NBC said this and Fox News said this Donald Trump said this Bernie Sanders said this: it’s actually good.

It helps your article in terms of ranking. It shows that you did research now. The third step is the most exciting and that’s monetizing content ooh. This is exciting, so the third step is the most exciting and that’s when you monetize content and what’s exciting about monetizing content, is you make money so I’m going to show you two ways that you can make money from your website and I’m also going to show You a third way in a few minutes here when we get to the pro tips, so the first way to monetize is using banner ads.

Now we see a big banner ad right here. This is ad space right. You see this is the New York Times. So this is just a screenshot of their website, but you’ll see right above it is this huge ad for whatever Ericka blacks jet car, whatever. That is now that’s a great way to make money. You can make money by putting ads at the top, and you can see there’s an ad over here is generally ads all over. So this is a great way and the way you do this is with something called Google Adsense it’s free to sign up for, and they will give you directions on how to integrate this into your site.

No matter what type of website you have. Google will be happy to place ads on your site and the way it works with Google is, you will get 60 % and Google will get 40 % of whatever money is earned. So if Google sells $ 10,000 worth of ads on your site, you get 6,000, they get four pretty good business for Google. They make a lot of money. There are other companies that you can work with to monetize your website to put ads on your website.

That’ll pay you better shares, but, generally speaking, Google has four million companies who place ads on their platform, you’re generally going to make a lot more money working with Google than any other provider, because no other provider has as many advertisers as Google. The second way, I recommend you monetize, your website is through, what’s called affiliate marketing. Now, that’s what I do for a living.

I make hundreds of thousands of dollars per month, yeah seriously through affiliate marketing and what affiliate marketing is it’s when you’re advertising somebody else’s company and you just link to it when you just advertise somebody else’s company and whenever they get a customer or a lead or Something they pay you, okay, so what’s great about affiliate marketing is, if you know your audience, and you should, if you’re reading this blog and there’s no reason to not, and if you want to learn a little bit more about affiliate marketing and how it works check Out one of my other articles on affiliate marketing but affiliate marketing.

If you know what products people are already buying cut out the middleman, instead of paying 40 % to Google, you can actually get rid of that and you can keep a hundred percent of the money that you receive from your affiliate marketing. Rather than pay Google costs to connect you with these companies, so you work directly with the company rather than working through an ad network such as Google, and that pays a lot more and almost every single blog and youtuber.

You will see, uses affiliate links if you’ve ever come across a website that recommends an Amazon product. I don’t know my wife, we were having a conversation about affiliate marketing and she says I never click on affiliate links. John III – don’t know it seems, like seems like a scam to me, and I said: okay, can I look at your computer. She said okay, she had like 10 browser tabs open and I look at her computer and I said honey.

What’s this site, it’s called a Lucy’s list com and she said: oh, that’s, uh. I was looking for new diapers for Fiona. I wanted the the current diapers are kind of chafing, her butt and I’m worried they’re, giving her a rash. So I wanted to find eco-friendly diapers that didn’t have chemicals or whatever in them. I said: okay, okay, which one do you like? Oh she says I’m getting this one there. I got that one and I said, and you’ve never clicked on affiliate links.

She said. No. I haven’t that’s an Amazon link. I said exactly it’s an affiliate link going to Amazon. The Lucy’s list is making 5 % of whatever you bought. She said no way so most likely, almost all blogs use affiliate links. Nowadays, it’s just the way to make better money and you can be an affiliate for Amazon, Walmart and eBay and Target all sorts of companies. So affiliate marketing is a great place and then the pro tips I’m going to give you so you’ve got two ways to monetize.

So, to get the most money out of your website business, I really highly recommend doing product reviews pay the more products you feature in your blog or in your website, the better okay, I’m not sponsored by Kido. I love these shakes, I’m on the keto diet. I just lost 15 pounds actually, but I’m not sponsored by them, but if I was a youtuber and if I was going for brand sponsorship deals, I would hang out with this all the time id place products around my set or whatever you want to call it All the time and with reviews review products regularly, you make a lot more money.

Brands will reach out to you even to pay you upfront money to review their products. Companies will send you free products and offer you affiliate or referral deals to review their product. You can get all sorts of opportunities, but the more you make your website centered around products and selling products, the more products you’re going to sell. Okay, that might sound crazy that it might sound stupid.

You know, are simple, but it’s true. I hear this so much. I hear life, coach or marketing gurus talk about, do what you love, do, what you love and you’ll, make a lot of money right and if I did what I loved I’d be naked right now, sitting in my jacuzzi, you know, probably you know smoking something and Then I’ll play some article games later and make love to my wife, okay, but it’s not good. None of that’s going to make me any money.

Okay, so the point is doing what you love that doesn’t necessarily make you money. Selling products does and if I can get an amen in the comments type in our men below, if you know what I’m talking about, you know, I still believe it’s do what you love that still makes money. I think the phrasing has to be off of it, but if you just completely do what you love, I mean I’d be sitting in bed. You know like hanging out, so keep that in mind.

You want to sell products, you want to start a business talk about products. Okay and reviewing products is one of the best surefire ways to make money with a website business full stop. Next, pro tip is youtube okay, so we talked about how you need to have all three multimedia types in your actual website text images article now, preferably the article – would be your own YouTube articles for every post for every product to review for everything you comment on.

For every article you write for every opinion piece you write for every whatever you’re doing have an accompanying article on YouTube. It makes your blog rank better. Your YouTube blog can rank for whatever you’re talking about and third off, you make money from YouTube. So it’s a third source of income. Okay, now YouTube doesn’t make people a lot of money right now: okay, for instance, I’m a youtuber or you know.

I do YouTube a lot. I get about a million views a month I make about $ 20,000 a month from YouTube. For me, that’s not a lot, because my main business makes me about five hundred thousand dollars a month, so really in the scheme of things in the scheme of how much knowledge on time I put into this, I get very little return now. It may sound like a lot to you, but in comparison to what I do, it’s not a lot, but it has monstrous potential monstrous huge potential.

So YouTube may not be a monster income source right now, but starting a YouTube, blog and growing on YouTube is a huge huge thing. You can do right now today, that’ll help pay off years in the future, because YouTube is growing. The future is moving towards article. The third pro tip I’d give you is offer extreme value now. Jeff Bezos has gotten rich because he’s has an extreme customer focus in his company.

The first principle of everything is customer obsession, but be obsessed with the customer, given what they want, and what they’ve done is what they realized very early on. Is customers want lower prices and customers want faster shipping? They just said okay. This is what we found out from lots of customers. This is what they want at first. They thought it was variety and then they thought it was selection, but really it was about low crisis and fashion.

That’s what customers want and he delivered it to them. He has gone to extreme lengths. I don’t know if you’ve readed the documentary, the PBS documentary on Amazon. It’s amazing check it out. It’s absolutely amazing, highly suggest you read the amazon PBS documentary, but what that documentary goes over is he goes to extreme lengths to get lower prices. He created his own factories. He roboticized his factories factory workers in Amazon, don’t walk through aisles.

They actually have robots, bring him things in boxes, so they’ll say take a teddy bear from this tray and put it in this box. Take a toothbrush from this put it in this he’s just completely reinvented American industry to give people lower prices. That is an extreme customer obsession he’s not just negotiating hard with businesses. He is reinventing the warehouse. He is reinventing supply chains, to figure out how to give lower prices and they’re developing insane technology.

They created their own uber called Amazon flex, which is actually something you can work for as a driver to deliver packages faster, they’re, creating delivery drones to give people packages same-day gue reason Main Street America is failing is because you have store owners, we’re resting on their Laurels who sit there and they’re not obsessed with the customer they’re sitting there, hoping people walk in because they put their shop on the Main Street they’re, hoping that they just can sit in the main store.

They can get good spot in the town and they’ll get customers. Jeff Bezos is extremely customer obsessed and just like Jeff Bezos, you can win too. If you create a website – and you are dedicated to offering an extreme amount of value – let’s say you’re going to teach people how to beginners rock climbing how to start rock climbing right, don’t just rehash the same information. Everybody else gives give tutorials give an equipment list.

Give a cheapo equipment list and give a all in equipment list show diagrams of like what the different things are called show terminology. If this sounds like a really long, you know content piece on your website. It probably is it’s probably 2,000 words. Okay, that’s what a good piece of content is: 2,000 words 1,500 to 2,000 words, so give extreme value, give diagrams make images shoot articles go above, and if you go above and beyond, with whatever content you’re creating you can actually do it for a living.

Okay offer value to people Google’s algorithm, picks it up, YouTube’s, algorithm, picks it up and last but not least, is get rid of the work that you don’t like now. I know I just spoke about. Do what you love? I don’t believe in that. I believe, if you do just what you love, you know, obviously I’d be sitting down: replaying baldur’s gate too, but at the same token, don’t do what you hate. Okay, maybe that maybe that’s my new phrase, don’t do what you hate now, if you hate doing image editing if you hate shooting articles, if you hate trying to design your website, if you hate actually going into your blog and just posting things, you can outsource almost Everything you want, if you even hate writing the articles, maybe just like kind of like concept amout and whatever you can outsource.

Almost anything you want on a site called fiverr.Com it’ll write it down here, fiber with two R’s com, and I also put a link down below it: activates an instant discount on Fiverr. So there’s a link in the description. If you just want to go to Fiverr and you get a discount, but Fiverr is a great site to outsource work for $ 5 $ 5. There’s people all over the world that are willing to go into your site and post content for you to do images to write content for you to shoot articles whatever you need they’re willing to do it so go out there and create your website.

Your website based business – I just showed you how to get three sources of income. You can have Google place ads on your site. You can have affiliate links within your content and you can have a youtube article like this embed it in your website in your post, and you could be making money 3 different ways and if you could become obsessed with offering extreme value to people, if you become Obsessed with going above and beyond and creating a better informational experience for folks you’ll end up winning, so I hope you took something away from this thanks for reading and if you enjoy learning about marketing, if marketing excites you, if making money online excites, you then make Sure you subscribe to the blog hit the notification bell, select all notifications, I do questions and answers sometimes but they’re impromptu.

So you need to hit all notifications and make sure you comment down below. Let me know what type of website business you’re starting is it going to be talking, make up is going to be a blog. This is going to be a news site, an opinion site. Let me know what type of website you’re starting and, if you’re, going to get started today, type in i’ma get started. Okay type in i’ma get started down in the comments and don’t forget if you want to sign up with my top recommended web host, which gives you a free website and $ 3 a month hosting the link is down below it’s one of my top 3 hosting Companies, and also if you need to outsource work, check out Fiverr looking forward to seeing you in future articles, make sure to check out some of my other methods of setting up a website and getting traffic to your site and talk to you soon.

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Amazon’s TRILLION Dollar Marketing Strategy (REVEALED)

In particular, I’m going to be talking about their two main slogans: low prices. These aren’t really slogans but they’re they’re, two main promises, low prices and fast shipping.

This has been their core motto from day. One Jeff Bezos has said: customers want lower prices and he realized they want faster shipping and all the company is focused on is purely low prices and fast shipping and they’ve never gone away from that, and one thing you’ll notice is in Amazon’s growth, particularly here in The United States you’ve seen that Amazon has taken their shipping down from days to one day, even same-day shipping on many items, but what’s even more important to understand, is when Amazon says that your product will arrive the next day or the same day is that they Uphold their promises – and they do so spectacularly now, if Amazon had a reputation for promising same-day shipping or next day shipping, but then having that delayed.

You know a couple days: they wouldn’t be a trillion dollar company today and if you remember it’s almost hard in American. Imagine life without Amazon you used to buy products on the internet and you’d have to wait a week or more, maybe even multiple weeks to get a product shipped to your house. It depended on the retailer, all sorts of different types of quality and concerns, but with Amazon they’ve kept it consistent.

They’ve consistently stayed true to their marketing message and they’ve, always under-promise and over-deliver. Sometimes you even get your shipment faster than what they claim so Amazon’s done. A spectacular job of keeping it simple now in order to grow their business in 25 years to a trillion-dollar company. Amazon’s done three things amazingly, and these are three things that you can do in your core business to help yourself grow, whether you are working for yourself or you’re, working a job marketing job at a major company.

First, off they’ve created very simple core benefits: okay, low prices, fast shipping – that’s it they’re, not focused on anything else than these simple core benefits. Another thing, they’ve done amazingly, is their consistency. I’ve been using Amazon for over a decade and over that entire time, they’ve never been late on their shipment. I haven’t ever worried about where something was they’ve been amazingly consistent with their service and their shipments, and the pricing has been cheaper in almost all cases.

I’ve ever looked on Amazon and the third thing is marketing and mission alignment. It’s not just the marketing department that is focused on promoting lower prices and faster shipping. It’s the entire company. It’s the business development team. It’s the technology team, it’s their warehousing. Every part of Amazon’s business is built to give people lower prices. When Amazon was trying to ship things faster, for instance, they realize the only way they could ship things even faster was building their own network of warehouses, and so they did it.

They spent tens and tens of billions of dollars building their own warehouses, and then Amazon realized that sending people walking through long stacks of shelves was a very inefficient way of getting products and getting things in boxes. And in order to move to a system where they could do same-day shipping, they needed to work faster or sorry next day shipping they need to work faster, so they actually innovate.

The whole factory model factory workers don’t actually even walk in Amazon anymore. They get boxes delivered to them, our items delivered to them by one robot and they pull those items off of the one robotic shelf and they place it in a box in the other, robotic shelf, and they do this all day with new, robotic shelves coming in. Every couple seconds there are new, robotic shelves coming in now, if you’ve seen the PBS documentary you’ll, see a number of workers saying that it’s sort of inhumane and the pay isn’t good for the amount of time they work them, but ultimately, Amazon.

Their core mission is lower prices and faster shipping, so they’ve built every step of their business around creating faster shipping and lower prices, and they do not waver from it even in the building of the factories and the automation of their factories. Their development of drone delivery technology, every part of their business is purely built around delivering the customers. These two things now this is a new article format.

For me, if you’ve been following my blog for a while, I haven’t really analyzed big companies marketing, but if this is something you enjoy learning about, and if you wanted me to break down more companies, please make sure you say so below you say you know. If you like this format and what company’s marketing would you like me to break down and analyze from a marketers perspective, be happy to analyze other companies marketing? This is all I think about all, and if you like, learning about marketing make sure you subscribe to my blog, there should be a big red button somewhere around here and hit that notification bell.

If you’d like to see some of my live streams, where I do question-and-answer sessions live from time to time, thank you so much for tuning in leave your comments and questions below and looking forward to talking to you soon have a good day.

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Cold Email: How We Use It To Get Clients In 2020 [Step-By-Step Tutorial]

So in this article, I’m going to show you step by step, how we use cold emails to get clients and grow our business hey, what’s up its Sean Anthony and if you were an entrepreneur looking to level up your business, your skills and your income make sure You head below right now hit that subscribe button and I post articles just like this: every Tuesday and Thursday.

So in this article, you’re going to learn how we use cold emails to get clients and grow our business by pretty much spending zero dollars and zero risk right. So the way that cold emailing works, the sales process is step number one. We create an ideal client profile right. We need to answer the question: who are we targeting? Who are we reaching out to right? We need to know the exact industry, the decision maker that were reaching out to how bigger these companies.

This is going to give us a real, clear picture and allow us to create a message that converts right. So that’s step number one is to create an ideal client profile step. Number two: is we need to create a list of prospects who fit that ideal and profile? So, let’s just say that we’re targeting home remodeling companies with 10 to 20 employees who are in California or who are in Washington or something right.

We need to know exactly who we’re targeting and once. We know that we can create a list of prospects who fit that criteria right. So that’s that number two is to create a list of prospects who fit that ICP step. Number three is to create a messaging sequence: a cold email, messaging sequence designed to generate appointments right. So we have. We usually have three to four messages that go out, so we have the main message that goes out, and then we have three two to three follow-up cycle after that right now.

The goal of these emails is to generate an appointment. It’s not to get a sale on the spot right, we’re nuts we’re not sending someone a link to buy now we’re sending them an email, we’re asking them if they want to get on the phone to learn more about what we have to offer right. So that’s step. Number three is to create a messaging sequence of cold email, messaging sequence. That’s designed to generate appointments and then step number four is once you generate the appointment right once you send these out you’re going to have percentage of those prospects, say yes, they’re going to raise their hand and say yes, I’m interested in learning more you’re going to Hop on the phone with those people down the phone with them and close the deal right for your service.

So we’re going to go over steps 1 through 3. How to set all that up, create your ICP, create a list of audio prospects who fit that ICP and then also how to create a messaging sequence, called email, messaging sequence and the tools that we used to do that. Okay. So, let’s jump into my computer right now, alright! So I’m in the computer now and I’m going to walk you through real quickly again the four-step process on how we use cold emails to get new clients and grow our business without spending money on ads and all that stuff right.

So first off arena cover steps. Steps one through three step, four will be in a separate article right. This is that that’s the actual sales portion of things but step one is to create an ICP, and I do plan profile to know who you’re going to be targeting right. No, exactly we’re going to be targeting step. Number two is to create a list of people who fit your ICP who fit the criteria right and step.

Number three is once you’ve created a list. You need to create a messaging sequence to go to those people on that list to generate an appointment right and it’s not to get a sale. It’s not to send them a link to buy now it’s to get them on the phone. So you can close the deal on the phone right, which is step number four, which is to pH get on the phone and close the deal right. So this is the exact process that we use, I’m going to cover steps 1 through 3 in this article right.

How to create an ICP, how to get the list, the tools that we use and then how to create a messaging sequence and then automate the sending of that right. So, let’s jump right into it. So I have this little Google sheet here, and this is actually what we use when we’re setting up a cold email campaign. This is a simple google sheet right. This is all you need now. What I want you to do first, is create something that says just create a tab that says ICP right and what the ICP is again ideal, client profile and you this is actually what we use when we first started growth response right, so you should know the Industries that you’re targeting what are their industries well we’re targeting computer software, internet and information technology, and these are this – is from LinkedIn right these these industry titles.

Where are they located? What’s the geography well they’re, located in the USA in Europe in Australia, we actually just started with the USA, though just to keep it simple, and that was a big enough pool for us. The target company size. How big are these companies, so we actually started with 11 to 50 employees? Okay, so how many employees are in these companies? I recommend you stick under 50 employees.

If you’re brand new, the bigger up you go, the harder or the longer the sales cycle is right. So you want to target the small business size, people who are in that, like 11 to 50, employee range, okay, job titles, who are you targeting? Well, we mostly started with founder level, but we also were targeting once we went through founders, we’re also targeting C CEOs. Chi, Sigma Chi chief executive officers and CMOS chief marketing officers right.

These are all people who can benefit or want to have a conversation about our service right. So we, these are all the titles for you. It’s most likely going to be like the business owner right or like if you’re targeting like medical practices. It would be like a dentist or like a I don’t know like oh, oh optometrists or whatever they call those things so there’s whatever you’re targeting you want to list the job titles here right, and you also want to have the pain points and the problems and, If you don’t know this, you need to research it okay, because this is going to be important for your messaging.

So what were the pain points and problems of our market of the these SAS companies? Well, first of all, I didn’t they’re not generating enough high-quality leads. Second, they’re spending too much time on prospecting and data research tests right we were taught we were doing research on platforms like kora and seeing what people were asking in our market and a lot of them were saying. Oh, I spent way too too much time too much hours on prospecting and building lists right.

So we added that to the pain points. Also, we were seeing that a lot of founders. They were just starting their companies or they’re just getting going and they didn’t have the time or the budget to spend on building like a large sales team. So then, one of the fast results they wanted to get leads coming in now they didn’t want to wait months and months to do that. Okay, so what do we? What are we offering? What are you actually what’s your service that you’re offering to the market to help them solve these pain points and problems right? We were offering done for your LinkedIn prospecting right, we’re generating leads through outbound and LinkedIn.

Messages now found connection requests, okay and expect the results. You should know this so if you’re doing like a drop servicing business, how you get this is you go to you find a white label provider or freelancer? And you ask them these questions right. You look for the service, what’s included in the service. What are the expected results from their clients right, and you can leverage that information to fill this in here? Okay, so this doesn’t need to be all you.

Do you want to find a white label provider? You can ask them: what’s the expected results, if I give you clients for it for this service right now, the benefits of eight to twelve appointments and well, why do they want appointments a month or extra appointment? Well, it saves time for their sales team, because that’s what the sales team is doing is jet is trying to generate appointments do prospecting, so it saves time for them.

It also saves money and time and resources on training right, so they don’t have to train their team and spend months three four months: training their team on how to use LinkedIn or how to prospect in general. They can get going right away right and then also they get more high. Quality leads and appointments every month to help them increase sales and that’s what they want right. So you can. You can see it’s the inverse of all these things here.

Okay, so keep it simple. Do some research, if you don’t know these things, but don’t this should take no longer than like a few hours or like a day to do? Okay at max so once you’ve done, this you’ve created your step, one right: we’ve we’ve done this cross that out we’re going to go to step two build your prospect list. Okay, now there’s a lot of different ways that you can do this, but what I’ll show you the different places that we use right? We use find that lead and that’s for, if we’re targeting like b2b, like soft b2b, SAS companies or like tech, tech companies and all that stuff, when we’re targeting b2b we’re going to use, find that leak and they source their in, I think they source their data From LinkedIn, that’s why we use that if we want very specific businesses that have very specific attributes, we use up work.

So let’s just say that we want to target only medical spas. Who are you who offer CoolSculpting, which is a certain type of procedure right. We if we want a very specific business that offers a very specific service like that, we’ll hire someone on up work for like $ 300 or so to create a targeted list of those prospects that fit that criteria. If we’re targeting local businesses right, you can use something called d7 lead finder, and this is very good for, like those local brick-and-mortar stores and local businesses in general right.

So these are the different places that we use for the most part. You can also just go on Google if you want to save money, because these all cost money to use like no more than like 50 bucks a month or so. But if you don’t want to do that, you can always just manually, go to websites and find emails that way. Okay, but these are the places that we use so for this training. For this article, I’m going to show you how easy that lead com.

Okay, so I’m going to jump into this tool here and find that Lee again is: we use it mainly for a bead to be right for targeting like agencies and other freelancers and information technology companies and SAS companies. We use find that lead. So what you want to do is I’m going to show you why your ICP is so important here, you’re going to click, start new list and here’s how I name it. You just want to make it easy to identify right.

So I’m just going to do this! Software 11 to 50 employees, USA, founder okay. So now I know exactly when I look at this list who is in this list right? You want to be able to identify that where they located where it’s going to be United States. Job title is the founder and Industry, computer software, Internet’s information technology, all right and then 1150 employees. So now what do we see here? We have two thousand nine hundred people who fit this criteria and we grab this criteria directly from our ICP right.

So we have the industry, is the geography, the company size and the job titles right now the pain points and problems these these things are going to be using the actual messaging, but you can see here now what we have. We can just click generate list here and I’m not going to do this right now, because I’m not trying to use credits on this, but if we call generate list it’s going to search for the best prospects who fit that criteria, then we click generate emails.

Here. We click FTL servers and this is going to create a list and grab the emails of all the people on this list. Okay, now what this looks like – and I just I’ll just – I just already imported a completed list here right. I just imported this, but I got this. What this looks like is, if we click on prospector, again see current. If I click export CSV, it’s going to allow you to export only the correct emails right that I have a hundred percent accuracy.

That’s what you want! So you, like you, don’t get like bounced emails and all that stuff right. So once your list is done exporting or done grabbing the emails, you can export it and you can export only the correct email so that you don’t have delivery issues and then you’re going to have a CSV. That looks just like this okay and it has their first name, their last name, their position, their company website, industry, company size location, their LinkedIn profile, their email, and I’m just going to delete this stuff because we know correct.

We exported only the correct emails, so I delete this. This is all the information that we need for the most part right. So what I’m going to do is copy this. You would copy this. I would copy it it to this sheet here to their first name. I would copy this into their last name. You don’t have to do it like this. This is just the way that I do it or you can just copy the whole sheet. I’r just show you an example of how we, how we have our virtual assistants do this oops title company and the reason we need this information is because we’re going to import it into a separate tool to automate the sending of these emails right.

So we have this now we have I’m just going to do find that lead okay. So what do we have here? We have a list of first name – last name company, title email address and the source of where we got them from find out lead com, and we have a list of people who fit our ICP or ideal client profile. We have a list of people, we can send emails to right. So that’s step number two. We just did list creation right now.

Step number three is to create a messaging sequence. That’s designed to generate appointments. So I have this tab here. There’s a lot of different messaging differences and variations that we test with right. What I’m going to tell you now is you cannot just copy and paste this and expect it to work all the time and then complain like. Oh those are work, I’m not getting appointments. I’r not getting sales, I’m not getting clients, you need to test things on your own and learn to just experiment right.

So what I’m giving you here is something that’s worked very well for us, that’s been very effective for us. That does not mean if you copy and paste it that you’re going to get the same results right. So that’s just not the way things work, I’m going to show you what we use. One of the sequences that we use. We use many different variations depending on who we’re targeting, but this is a very simple one that we use: okay, so the breakdown of every cold email.

You have a subject line, we have the intro, we have the big promise and then we have like a proof element right and if you don’t have proof you again, if you’re a drop servicing business and you have a white label provider leverage their proof leverage their Testimonials on their social proof right and then we have a call to action. We also have, if you have some kind of authority content like a guide or a white paper, you can add some kind of PS line with that that builds credibility and authority right.

So here’s an example here and here’s just some subject lines here – that we use we use again tons of different ones that we split test with you have to split test on your own. I can’t tell you what the best subject line is, but here’s a simple one subject line Shawna found you on LinkedIn and this would be the person’s name right, so this gets their attention and then it shows where you found them right.

This seems to this seems to work well because people want to know. Oh, this guy found me on a social media platform. What is yet to say, okay, so you want to get them to open the email. You want to make sure that you’re not saying anything like free offer inside right, those don’t work. You want to make sure it’s just like casual and something you would kind of send to a friend or someone that, like like a colleague, you just met right.

So Sean funny on LinkedIn intro, I came across your profile on LinkedIn and, given your background thought it made sense to reach out big promise. We have a done-for-you LinkedIn prospecting service for b2b SAS companies that can help. You generate eight to twelve more demos every month. Without wasting your sales reps time on prospecting, proof, we’ve helped similar companies like a B and C to automate their lead generation and book eight to twelve more sales appointments per month, which has helped to increase sales.

Is this something you need help with right? So the call to action we want to get them to say yes or say no right, they say no, we remove them from our list if they say yes, we set up a time to chat with them. Okay, so the PS line. We have a LinkedIn guide that we send out, so you just say: PS. Here’s a guide: we’ve created them, how to help SAS companies generate more appointments using LinkedIn. Okay.

Now, if I go back to my ICP tab here, you can see why these are so important. We play on the pain points and the expected the results of our service right. You want to make sure that you have these things in your email. Okay. So if we go back here once we send this first email, you’re going to have most people are not going to respond to that first email. So what we want to do is follow up right. So three to four days after that, first email and the tool I’m going to show you automate this.

We want to send a second email, and this is just the kind of bump bump the loop, the last email to the top. A lot of people don’t have time to respond right away, or maybe they just didn’t see it and what we say is hey. First name or hey Sean just quickly, following up on the email I sent a few days ago, any thoughts on that are done for your Linkedin prospecting service can help. You generate more leads without spending hours every day on prospecting, a data research task.

Would it be useful? The call to action is what it’d be useful to have a quick conversation on how we might be able to help you write, so you can see again very short and to the point and value-driven like how we can help them white. What’s in it for them, why should they care right? So if they care about generating more leads and they’re, not using LinkedIn – and they are spending way too much time on prospecting and data research tasks, they’re going to want to respond to at least hear us out right and again notice – we’re not pitching them right away.

We’re not selling them we’re sending them a bye link, we’re asking them to get on the phone, and so we can talk to them. Learn about their business, learn if it’s a fit, and then we can offer them an opportunity to work with us. If it does sound like it’s a fit okay, so the last message: email three: if they still don’t respond, we send one more email after a week and we might just say something like hey: first name, I’ve reached out a couple times.

I didn’t hear back and I realize I may have jumped the gun, my intent, my intent is not to be a pain, so there’s going to be my last follow-up, but if you’re open to connect about generating more leads on LinkedIn, please hit reply to. Let me know either way. I wish you all the best right, so you can see a really soft, just like like a an exit email. I guess I don’t know what to call it like us: a send off email, right, you’re, going to have a portion of people who respond to this, and, like oh sorry about that, I actually meant to respond, but I forgot about it right.

So I can’t remember what the exact statistic is, but it’s something like it takes 8 to 12 touch points before someone responds or someone becomes a buyer right. So you want to make sure this. The reason why we follow up – and this is why we use a lot of platforms like LinkedIn and cold email and Facebook and Instagram – is because it takes a lot of touch points to get on someone’s radar. If they’ve never heard about you before right.

So we follow up, you know through two to three different times and our goal is still to get them on the phone with us right. So if they don’t, if they don’t respond to this, then we stop contact again contacting them. After this, we don’t keep on following up like like to eight to ten different times, email, because that will piss them off and will mark you as spam. But you can see here it’s just very short to the to the point sweet value-driven like.

Why? Should they care? Why should they want to get on the phone with us right, but that is our process here right, so we just did this creating a message sequence. What do we actually use to automate the sending? There are a lot of different tools out there that you can use, but one of the ones that we use is called mail shake, and I believe this is like 20 30 bucks a month now and what this does is once you’ve created your messaging sequence here.

Right, you can go into mail shake, you. Can click create a campaign, I’m just going to leave it as this I’m going to click Next, you can import your lists. I’r just going to go here just to a test list here and then you can import like the email address and their name click Next. Okay! So now everything imported. I skipped it a bit because I didn’t want you to wait now. All you have to do is plug and play right.

So we have here. We have our subject line right and you want to make sure that this does first name or their name or whatever it is. This name found you think then okay and then we’re just going to copy our our email right. So we go name okay, they sit out a bit okay, so you can see here we have our exact email from our sheet. We just copied and pasted it into here and then we can add the follow-up.

So I’m not I’m not going to waste your time and do all this, but you just set the amount of days you have the the actual subject line of the email you copy and paste the text into here and then, when you’re done, you just click Next Oops next, then, you click Next again and you schedule the actual email right. This is going to take a while because I think it’s going to prep the campaign right, but you can see here.

Oh here we go so you can see hi okay, but it personalizes it to their name. You can have the follow-ups go X, amount of days after that automatically if they don’t respond, and then it has the exact messaging sequence that you created in the last step. Right, so this is step by step. This is how we use cold email to get new clients and grow our business without ads and without complex sales funnels and all that stuff right.

Cold email is still one of our best blogs for client generation, new client generation. Right because it’s predictable, it’s measurable, we can do it every single day. It doesn’t cost much like other than that, like the tools that we pay a little amount for every single month, but we covered the ICP we’ve covered, creating a list that fits your ICP. We covered creating a messaging sequence and I all should also showed you the tools that we use right.

I actually work with. This is actually what we run as a service. We actually do cold emailing for people in our agency right, so this you can take this and run with it. Obviously you have to experiment with a different messaging here right, but this is our step-by-step guide. This is exactly how we send cold emails and set everything up to send cold emails and get clients for our business all right.

So I hope this was helpful for you guys if you want to see anything else around cold emailing or if you have any questions or comments or concerns, make sure you comment below leave this article like if you, if you like long form, guides like this and Yeah, I will see you in the next article. I will link to some other emailing and lead-generation articles on the side here, but yeah. I hope you guys enjoyed this and I’ll see you in the next article.

Take care

 

Categories
Online Marketing

Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

https://m.youtube.com/watch?v=-qAT0mOkXUs

We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to

Click here to get 2000 4K stock videos today!

 

Categories
Online Marketing

Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

https://m.youtube.com/watch?v=-qAT0mOkXUs

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to

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Online Marketing

LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

It’s an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.

Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.

Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.

There’s a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.

You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.

Guy can help me right. So let’s just take a look at the main. There’s three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.

Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.

That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.

They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’s in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.

So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’s the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.

So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.

I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’s what I do and then I linked to growth response, which is the actual company that I’m talking about right.

So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.

Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’s kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.

If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.

You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.

We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’s not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.

We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.

You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.

So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.

Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.

Let’s see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.

But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’s just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.

I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.

Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.

Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’s been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.

And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.

You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.

It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’r not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.

Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.

50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.

You start connecting with people they get accepted into your network. You send them a mess. I’ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.

You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’s relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.

You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article

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