So one such tool to use is the keyword, planner and it’s absolutely brilliant – to find the right words to help with my google ranking for my articles. So let’s go into the google adwords account. Then you can see the address up here in the address bar here. I’ll highlight that in blue and i’ll click into the blue button over here to sign into my AdWords account, I’m the tool that I’m looking for it will be under tools and it’s called keyword planner.
So as the screen loads there, it is tools, click on that go to keyword, planner and from here I can now type in some of the words that I think will be good for my keywords. So, let’s try this option here, search for new keyword, I’ll type in retro cycle, Jersey and the reason why I’m doing that, because I cell cycle jerseys – and I want to do – I want to know where the retro or vintage is more popular to use.
So I’m going to now click on the get ideas button and then I’m going to click on the tab, keyword, ideas and hopefully you’ll see that retro actually features quite highly up here. I’ve got 1600 and vintage, interestingly, is not as widely used. So what I’m learning from this very brief exercise is the use of retro is more popular than the use of vintage, so that will allow me then, to determine what keywords that I can use in my article or ebay listing titles.
Very simple: it’s free! It’s worth doing, I hope this helps you. My name is Gareth kentish and thanks again for reading
So if you don’t know who Mickey Hustle is he’s that guy, that might, you might have heard of when he sold that hundred dollar mixtape and jay-z bought like a thousand copies of mixtape, but he also sold other copies of it.
So that’s just a real short snippet and how can somebody that’s not really super known, sell, hundred-dollar, copies of your victims, we’ll get into it and how he does it. Here’s his tips. Like I talked about, I was in the streets. I had money. I had spots and I sold all my jewelry sold my course and bought studio equipment and devoted myself to it, and I made a lot of music majority of stuff that was on bullets thing.
I don’t know he’s wanted to. I made before my deal number one commit he got rid of all his chains and sold all his stuff like he said just because he knew he was going in a new direction. He didn’t want to be on the streets. No more he’s committed to this music number one commit number two collaborate, so Kendrick, yg Don Kennedy Nancy else themselves. Those guys all collaborated a lot in the beginning of the careers particular with each other, because they were in the same areas, and you could take advantage of this too, because it allows you to build a fanbase, especially if you’re in the city.
So you can get the most out of the area that you’re in I got a few mentor that has put me on books and literature and all that big blob. France is one of them and so on. You know he told me about this book called contagious, contagious, oh yeah, so I got to the second chapter that you were just talking. My heart is this: restaurant owner in Philly started selling Philly cheesesteak $ 400 at his restaurant, and it just was like it set off all type of conversation.
Ever I was talking about extent on type of influential people came to him and just want to check out why $ 100, like Oh Burke, ain’t going bought one David Letterman bought one, you got lost type of expulsion, publicity could be anything became like a staple and Everybody start coming through supporting behind all the cheesesteak, so I put the book down and I was like anybody got without nobody did that with music you.
So this is how you came up with this hundred-dollar mixtape/album idea. Studying he also mentioned having that mentor, I suggest everybody give mentors helpful in career building an empire whatever you want to do. But study study study he’s looking for other information, a lot of people in the hip-hop game. Don’t study, he’s reading books and he’s actually using the information yeah. Sometimes I won’t even go back and get it though.
If his Waggoner know you like, I know, listen to it, why pay for higher you? So I’m like you know, I just want to test out what get offering it free. We do experiment right once again, like I said. Not only is he studying, but he experimented and tested those ideas out right. He not cuz, I’m, not only did he have a hundred dollar copy that came with merchan a free concert pass and things like that, but he offered it 999 copy.
That was just a streaming copy and he also had a free copy. He said you want to see what it did and that he paid attention, which is also going right into this right here. When I came back from our own world on Team C, I was like you know. I know what I fuckin with I’m like. I know what it is. It took me. Five six make sense to really catch it without, like I’m, no well, I know I know what it is that connected to so crashing.
All is with me trying to just saturate the thing with a project with the ability type of wraps any type of movie that they’ve connected to before. I think so. This is that experimenting and paying attention. He has six mixtapes. Obviously, you experimenting your own music, but then he paid attention to say: okay throughout this entire process of all these mixtapes, I’m starting to realize exactly what they fuck.
What about me? Because once you do that, then you have all the power you pay attention to the people. Now you can give the people what they want. I think is your job to distinguish us. So Brandon is about your difference. You’re right about it’s so much of differences. It ain’t about you know, what’s the same, you know exactly right, just like that process, so once he paid attention saw what they connect with now.
He knows what his differences are. He knows what other people like about him and he can give them more of that. So then they can give themselves more of them, and now he has these. This fan base. That’s growing, that’s tip number five from nipsey, but everybody right for you. Yet I know my philosophy on my business model. I need to be involved as a partner. I need to be an owner, I heard, and I know that we ain’t going to have combos.
If you don’t start like that and then step number six, it gets real heavy OOP seven when it comes to that ownership. That’s give something I don’t know, but when it comes to nipsey, he’s super strong on the ownership and we’ll see a little bit more on this litt later. I see nothing right right, but I’m at the table at every dissociation, I’m in control of everything to do with my brand. To me: that’s the power, that’s where the you know the side conversations aren’t in the new opportunity right.
So not only this being an owner mean you own, something because there’s been this additional benefit when it comes to the power. That, therefore, is you so when you want to think about ownership, if you don’t own you’re, not you don’t have the power for decision-making, you don’t have the power for the decision-making you’re not going to be in decision-making meetings in those meetings. That’s on the bigwigs! That’s when the people who really make those moves are meeting right.
So if you can’t be in that meeting, you’re not going to build relationships for the people who really make stuff happen. Yes, nice to deal with some kind of distributor or just your manager or a in our. But if you can’t have that meeting with the guy who runs, let’s just say Disney or some kind of huge company that might even just want to license up all your stuff and give you all these additional opportunities, then you’re missing out on opportunities, which is what Most artists do I’m not trading ownership of the only asset I have, which is my intellectual property.
That’s his music, it’s pretty much true for every artist. All they got is their music, don’t give it up not go anywhere else. Why you feel like man, you know what I need to. I need to put my own compound. May I just believe ownership yeah. You know I mean I believe in you know: um, invest in yourself when you make money, you know you can easily go a lot of places, but I just feel like you know, your foundation should be strong.
He’s super consistent with this, so he made his own compound his own, a recording studio like for recording studios worth in one studios. I hear like four session rooms, but when you do something like this, you have to invest in yourself when you own, then you want to invest, then own, more, invest own, more continue this cycle and this how you slowly but surely build an empire, and next thing You know you buy out the building, you are helping and put other people on.
That would really really having an empire is like data, so I know he’s really super into daddy. He had one conversation when he was talking about him using Ryan Leslie super phone app right, and this really really treks fan data is one thing you need to really collect fan data generally speaking, but this goes to the extent of it. You come up to Nick C and say you’re his number one fan. He could look at his phone in about 10 seconds figure out exactly if you are his number one fan or not, he could just see his data and say hey well.
Actually such-and-such in Tokyo is my number one fan your number 76, because it’s basing on how much you support him. How many shows you going to how much how many album you bought, and he has all that data at the tip of his fingers. This kind of stuff is great because, let’s just say, you had a thousand fans, if you had a thousand fans like a thousand like super super fanatical fans that bought every single thing you put out, even if he has a hundred thousand people like a, but only A thousand people buy everything he knows if he puts out something for $ 120, at least those thousand people are going to buy it.
I’m going to make a hundred twenty thousand dollars off those people at the very least no beginning change like we in control to extent you know. Without the internet we got um a global village that we could deliver content to in our saying and it’s in his worldwide, you could told you to say: you’re marching. You could build businesses. So if you’re not stuck on, you know being a fine jumping and being some type of socialite, you could look at the guy for what it is, and you know saying – and you know build something.
I rock slowly tip number 10 – ignore the bullshit. A lot of artists do not do this they’re huge on the fame, junkie, socialite lifestyle, and what happens is I was going to happen to a lot of them? Is what happened to people past generations, where the oh geez had these great stories of what was and who he used to hang with, but they’re, not on top anymore they’re right there for you, because they didn’t keep making the moves and they didn’t make the right Moves which was focusing on the money in addition to the art, as opposed to just saying, hey, I want to be seen that’s what a lot of people do ignore that same stuff.
If you’re telling me that all y’all gauging it sound scanning billboard, we don’t need y’all y’all, getting an eviction notice. What did she say my this is hey. I don’t care if I’m in your main media outlets, I don’t care if I’m on your radio stations. None of this stuff, in which he’s on another net, he’s only had like one radio, I’m song for real for real, and he doesn’t need that because he can get to his fans, which means he can get to his money.
If he gets his money he can build and then create more music and then get back to his fans and get more money. If you got your fantasy got your money, you don’t need anybody else. All that other stuff is an illusion. I swear how much you get paid are the writers. I wrote that I paid him type of salary to my employees at my business that got felonies and I can’t get jobs, no disrespect so who’s. The underachiever I own, my company own the asset of this whole industry, which is yo-yo masters yo, your intellectual property.
You know, send your publishing, so you know you your metrics and what you gauge in as achievement is actually like a peon or underboss we’re looking at it, because you know like I’m not in it for the fame. Everybody want to be seen and held at the highest regard. Obviously, but you know you can’t cash that out and can take that to the bank, where you can in other ways, but you know, what’s the asset, what do the labels do it, for they do it for the ownership they do it for the for the catalogue For the mailbox money, and so you know, I think if you up one, what’s what’s going on you’ll you’ll respect that you wouldn’t say do underachieving for that yeah.
For you see, I play longer clips with nipsey’s in the other articles because stuff he said, is so real, don’t think like a peon. What he’s referring to is a complexion magazine writer, saying hey this guy’s underachieving? They lit radium one of their top ten underachieving rappers and he’s like no. You measuring people offer this little media buzz and this you know this little Fame over here, but nah man I I can.
I could pay you if I wanted to. I could hire ten of you if I wanted to, because I’m over here, winning with what matters tainted action to the mailbox money. What he was saying with that part is record labels. They finish the mailbox money, which is that money when I wake up is in a new check, is in my mailbox and that just keeps happening he is happening, but most artists. They don’t focus on that.
That’s why we have all these past stories of artists being ripped off he’s saying now. He has both of those things. He has the art and he has the money and he’s going to stay, focusing on that. He doesn’t need to get complex to give him. My a okay, you know it’s just like a metaphor for being a long horn. You don’t judge it by one leg of the race cause. If you judge me by my first leg, you’d have been like you know.
If the biggest dude on the web, then, if you’re, judging by the second leg, you might be like nip didn’t drop out, I’m a disappointment. But if you judge you bought a third leg, you won’t be like nipple, independent moment, yeah way back and look at it. As a marathon buddy dude came from, you know, single house, family, a gangbanging environment, you know, saying, didn’t graduate high school and been through the bullshit.
So what you say here is hey. This is everything if you put him in a nutshell: it’s a marathon. It’s a long game because building an empire is a long name: xjz, eggs, P, Diddy, P, Diddy literally start running marathons because he’s obsessed with the idea of a marathon because he knows he’s playing a long game right, it’s a marathon, so it doesn’t matter about the Ups and downs they they will affect you in the time being, but really, if you know, you’re playing a long game that helps you not get caught up in some of that BS when I said ignore to be this right, keep that in mind that’s number 12 And now we’re going to go out with a quote from Nick C on a mission, your worst enemy is idle time.
That just means hey, don’t waste. Your time on is BS point blank subscribe. If it was helpful, I want to go out with a quick article. I’m just of nimshi talkin about some other stuff because I still think it’s so dope is unhelpful.
I’m going to be talking to you about how to do SEO for YouTube a number two search engine and how to optimize your articles for higher rankings in that search engine. So Who am? I am stuff and Spencer, I’m the co-author of the art of SEO, co-author of social commerce and author of Google power search all published by o’reilly. I founded an SEO agency in the 90s called net concepts.
I sold it to covario in 2010. I invented an SEO technology platform called gravity stream and I have an SEO training and coaching program at science of SEO com. So that’s me, these are my books. If you don’t really care about that. You care about getting the result for yourselves and want me to share with you a little brief case study example of how you can achieve this. Even if you’re a kid my daughter and she started doing SEO and blogging when she was 14.
You can see in the screenshot here. She’s got some YouTube articles where she’s doing some screencast, showing some game, cheats and so forth for a neopets, calm website and how to earn extra lives or an extra points, and things like that, so she monetized the site using google adsense and every time people clicked On the google ads that were prominently displayed on her site, she would get paid. So if a kid can do it, so can you, but here is a one of the easiest tools of all to do.
Seo with for youtube is simply just start doing some searches or typing in some keystrokes into the youtube search engine and the search box. You’ll see search suggestions based on the keystrokes that you’ve already typed. So these are roughly an order of popularity that gives you some good brainstorming. You can also use a tool called suble, which I covered in another segment about keyword, brainstorming.
So if you go to sue volcom – and you start typing in some different keywords and see what the search suggestions are not just from youtube, but also Google and Bing and Yahoo and answers com and so forth – that’s pretty cool. You can also use google trends, but not in the way that you might be accustomed to. Let me show you specifically what I mean. So if I go to google.Com / trends and then I put in whatever like a neopets – and I want to see how that performs as a keyword in youtube well, I have to change from web search up here on the top to youtube search.
Most people don’t even know that that even exists. That option allows me to get data back on what keywords are popular in the youtube search results? Is that awesome or what so be sure to use google trends and incorporate that into your YouTube SEO a tool set? All right, so, let’s now talk about what to create in terms of article content, because if you create something, that’s not very worthy of being readed or or shared or liked, or anything like that, then it’s just going to fall flat.
It’s not going to go viral! It’s not going to get a lot of views, it’s not going to rank well because it’s just not remarkable and when I say remarkable I mean stuff codons definition of remarkable. It’s worth remark about it’s a purple cow, so you need to create something that is worth remarking about and the format of it doesn’t matter whether it’s a screen cast recording or it’s a article of you.
You know talking that sort of article or it’s a montage of different images or it’s an audio podcast with some still images added to it. So it is now in article forms and taking your audio podcast and you’ve uploaded it to YouTube could be any number of different things. But you know this unique article based content has to again be worthy of somebody wanting to share it, a link to it blog about it, etc.
So these are some different kinds of articles. This one is a explainer article. That’s one of those white board type of articles. Here’s an explainer article, that’s done as an animation. This one is a next. I guess you could call it an explainer article, but it’s just more of a viral article, really good Dollar Shave Club on the map. This thing went crazy, viral millions and millions of views. This is another type of whiteboard explainer article, but this one is, you know with the guy talking and explaining and having that.
Actually, this is not a white board as a flip chart. Here’s another whiteboard article. This is from one of my co-authors on the art of SEO, and this is a podcast, but one where they’ve taken the article of the podcasters speaking instead of using still images, they took article as well, and this is a fun science article. This is the past client of mine, steve Spangler, been on the ellen, show a bunch of times and everything doing.
I was crazy. Amazing science experiments and he has several different youtube blogs that do really well Spangler effect is one of them is also six science says another one and steve Spangler Science pocket or blog. This is a screencast which is just a screen recording and you can explain different software programs or you can go through PowerPoint decks like what I’m doing here. You can just use screen recording software, such as ScreenFlow for the mac or Camtasia for PC or Mac to record the screen, and your audio as the overlay here is a really popular example of a kind of an explainer article, but done with animation using xtranormal, where You pick the avatars and you give it the script and then the avatars speak the lines that you’ve given it.
This is a micro sites where it was live, article of a intern college intern who worked all summer long at the prophetic and melds headquarters. You know from Mentos the makers of mentos. He worked there just sitting in front of a webcam and then chatting with people who came to the mentos internal website as well as you can give them work to do I go. He can you fill out the spreadsheet for me and stuff, because what else is he going to do? Is just sit in front a computer all day in front of the webcam, so that was a fun viral live article stream websites that did really well in social media and got lots of links so just think outside the box.
Basically and then once you have this really compelling link worthy article content and you’re going to want to leverage power users to get that noticed by a larger audience and then potentially to spill over and to like go viral. Basically, and so you go get that that snowball effect happening or just keep growing, bigger and bigger and bigger, and then just kind of ticks off with a life of its own.
So you could create something that if it leverages an existing name or you create a new meme meme is a copy me instruction, backed up by threats and or promises. It’s a great definition from that’s the best definition. I’ve ever heard it’s from an expert, and professor and viral means you want to see your link worthy articles from a power user account. So you want to have power user in your back pocket that you can tap into somebody who has a big fan base.
So when they submit it, it’s going to get viewed by a number of people and then that snowball effect happens. You can also reach out to influencers and we’ll get to that little bit, reach out to influencers and offer that compelling content in a way that makes them want to share it. But it’s a lot easier, just to have a power user in your back pocket that you can just call in a favor with or or pay them some money and they seed your remarkable content.
Ok, so article content building, it’s got to be compelling, as I’ve said. You’ve got to hopefully reinforce the message of your brand around and pick the right keywords that you want to target use a watermark so that if people steal your article, your brand is still going to there’s still going to be brand impressions for you, even if they Ripped off your article and are using it elsewhere include links and references to your site like in the article description and YouTube description so forth, we’ll get to that in a minute.
So the title should be keyword rich and compelling. Should convince the user, the the YouTube user to click, to read your article. It’s one of the most compelling things. The only thing more compelling in terms of driving the clip from the youtube search results is the thumbnail. It’s important to be a concise but also keyword, rich, it’s kind of a balancing act, keep it to the 62 character or less limit and short and punchy and compelling is the key here.
The description, here’s an opportunity for you to further add more relevant keywords into the mix and to differentiate yourself from competitors and provide a unique son proposition. A really great call to action, put a link to your site high in the description. So they don’t have to click on the show more link to a button to see your your link, but it’s maybe the first line of the description tags are important as well.
So tags would be keywords that are going to and get this magic happening in the back, and you don’t see what these tags are. As a youtube user, you’d have to use you have to view source and give you the HTML source to see what those tags are in our competitors article but anyways, it’s it is used in the ranking, Doug rhythm at need you to again you want to do Your keyword, research before you identify the tags that you want to incorporate, don’t use throwaway words like and and 2 comma separate these tags and put them in order of importance to you.
So the most important most popular keywords should be the first ones in the list of tags yep. So let’s talk now about annotations. Annotations are a great way to drive, clicks and different user actions. If viewer is reading the article – and you really want them to subscribe, your blog to like the article to visit your website to whatever right you want to make those calls to action in the side of a an annotation, and these annotations can be added later.
After the article has been published and everything a lot of these things can be changed and, added to after the article has been published on YouTube, you can go back and change the title: the description, the thumbnail, the annotations and so forth. Let’s yeah: let’s ask people over location, we’ll talk now about thumbnails, because this is so so critical. This is the screenshot over. On the right hand, side comes from the blog of vat19.
Com vat19.Com you tube. They have over 440 million views across all of their YouTube articles and it’s amazing. They have some articles that have tens of millions of views, so pretty amazing and they’re all product articles. They saw all sorts of crazy stuff like 26 pound me bears, and things like that, so you can see from the screenshot that their thumbnails are compelling. They make you want to click and not just some talking head.
The worst kind of thumbnail is one: where just looks super boring. You can upload your own custom thumbnail. You just have to have a you. Just left a bit a verified youtube account, so just specify a mobile phone number. It will YouTube, will send you a text message with the verification code. Then you use that in the verification you can just type in that code into the YouTube site boom. Now your verified user and you can upload custom thumbnails.
It doesn’t even have to be a frame from the article it could be completely. Custom announced all sorts of graphics on to it, etc. All right now formats, don’t matter, could be a avi or WMV or whatever lanes of the article try to keep it short of. Like definitely less than 10 minutes, I’ve say even less than five minutes make it concise and punchy. The usability expert, Steve Krug, who wrote don’t make me think, says this write copy for your site and cut it in half and cut it in half again.
Do same thing for your your article transcripts or your article scripts, just to make it punchy short and sweet and value high value. Add, and also bear in mind as far as metrics are concerned for YouTube, is paying much more attention not to the number of views for your article, but to the percentage of your article that users read that’s a key key metric transcripts. So if you override YouTube’s auto-generated transcript with your own you’re, going to have a much higher quality transcript, because if you look at the caption of the caption text or transcript text that is auto generated by YouTube, it’s full of errors, it’s a joke! So definitely you want to upload your own version.
That’s all corrected even better. If you can also upload foreign language translations of your transcript, then people can read the version of your article in their foreign language. The audio is still the same, but it now has closed. It has subtitles, so that’s pretty awesome and then now you’re, showing up in foreign language search queries to on YouTube. You can use services to pit you pay a service to create a transcript for you, like dotsub or automatic sync, and never turn off the ability for users to like and dislike your article.
It’s a crucial part of user engagement and likes, or it’s a crucial metric that YouTube looks at right. So when you build links to your article on YouTube, also build links to a web version, that’s like embedded on your website or a microsite, and, for example, Blendtec has all these viral articles of the founder tom dixon blending, ipods, iphones action figures rake handles the golf Clubs, etc, etc.
In his blenders, that’s pretty fun to read, but if he only got links just to the YouTube articles, that would not help his SEO as much as if he also got links to his his own website and what they did was to created. A separate microsite called. Will it blend calm because Blendtec calm is all about e-commerce buying their their product, whereas will it blend? Calm is all about those viral articles.
If I’m a journalist writing about those viral articles, I’d want to link to the microsite as well as link to the YouTube blog. So that’s a great way to get some additional SEO benefit by having really popular articles. You could also consider syndicating your article onto other popular article sharing sites, like blip TV and metacafe, and so forth. You could use a tool like drop load to do that in a more automated fashion.
So you don’t have to go to each site individually. You can upload it once and then use drop load to upload it to all the different places that you specify reference. Your URL of your YouTube article and your RSS and M RSS feeds. Mrs S is multimedia or media, really simple, syndication feed for folks who are grabbing podcasts and so forth, automatically on to their into their itunes and so forth. Let’s see so those are some tips for article link building and then anchor text is going to be important when people use words like click here or check this out or read.
This, then, that’s not as helpful as, if they’re, using keyword, rich phrases, because google, the search engines in general, associate the anchor text of the underlying words in the link with the page that’s being linked to. So, of course we want diversity. We don’t want it to look overly engineered with the same keyword, rich phrase appearing all over the place. That looks not legit, but we want diversity and keyword, rich anchor text to a some degree to a limited degree.
We want to go over the top and then also just measure your success using YouTube analytics using Voot and boot looks like this. This is giving you really great insight into not just number of views, but other YouTube engagement, metrics like likes and dislikes favoriting comments. Article replies etc and it tracks your youtube search rankings too. I don’t know of any other tool that tracks your youtube search.
Rankings probably potentially may be tracking. Your search rankings in Google and Yahoo and Bing may be using to like Authority, labs or Moz calm, but what about your youtube search rankings? It’s the number two search engine. So that’s where food comes in via OT net and then turn off your article statistics in your youtube articles, because you don’t want your comment to be checking you out and looking at things like the trend over time and views and time readed and subscriptions and so Forth, that’s for your eyes only! It should be so turn that off it’s just a simple little checkbox to disable that so here’s where you do it, you just tick the box that says one tick, the box that says make these stats publicly available.
So that was a lot of cool stuff in a very short little article. So I hope this was helpful to you be sure to follow me on twitter at spencer and email, my assistant, if you would like some really cool freebies, including an extended edition version of the slide deck, I can hopefully hook you up with a beta invite to Boot, I know the folks there they’re good people. I have a white paper on SEO myths.
I have a how-to article on getting higher rankings in the youtube search engine and also can send you the link building chapter of my book, the art of SEO. So all those awesome freebies, if you just email admin at Stefan Spencer, calm, that’s the email address of my assistant. You have any questions for me specifically feel free to email me at Stefan at Stefan Spencer, calm, thanks very much for listening.
This article is about how to make $ 1,500 to $ 2,500 within the next 90 days, starting from scratch be sure to read all the way to the end. There’s a section there, a list of businesses to help you get started hey. This is Glendon Cameron. Founder of hustlers come food.Com, be sure to get your free nineteen business courses first link below recently, we’ve had a win. Someone went through the child support course and got his child support case dismissed pretty cool stuff.
Yes, that’s the kind of stuff that can goes down in hustlers coming fool.Com. You can learn how to make money. You can learn how to fix your credit, and you can learn how to get your child support case. Dismissed all for free, first link below be sure to get on it. Let’s have a chat. You want to start a business. You want to start an online business. You looking to make some money right, but there’s a few problems.
You want to make money online, but you’re hearing a lot of stuff. We’ve tried a lot of things and based upon your own experiences, it’s been slow. A few wins here, a few losses here. Typically, it takes 2 to 5 years to build a business online. However, I got something a little different for you. You can build a business offline, wait a minute just hold up hold up hold up. I know you, your front. A lot of stuff just hold on a second: you can build a business offline within 90 days, make 1,500 to 2,500 dollars.
If you are hustling now, I know doesn’t sound like a lot of money, but typically with my consulting business and talking to people the biggest problem that most entrepreneurs have is: how can they make money to support themselves while they build their business? Well, here’s an answer for you create a service based business. While you build your online business now for some people that seems like I don’t want to do that.
I want to be like you Glen and I want to have digital, be a digital citizen. Have my online business I’m not trying to work a job or start some hustle? I just wan na go straight online. Okay, that’s going to cost you either a bunch of time or a bunch of money. Do you have that? That’s the reality, you’re going to spend a bunch of money a bunch of time and if you don’t have either one you’ve got to work with what you have to work with, and that’s the reason I’m talking to you like this.
The last three weeks I have talked to a few hundred of you. Yes, a few hundred of you and 90 % of you are in that I want to do some. I don’t know what I’m going to do and I really have no problem talking to you, but I’m not going to be your girlfriend on the phone to talk about your dreams and ambitions when you ain’t doing shit with your life, that’s where a lot of people Are that’s why I’m you’re being the brother? You never had telling you this stuff because you can want until the cows come home you can want.
You can hope you can wish, and it’s just not going to happen Playboy until you actually start to make it happen. Now 10 % of the people call me actually have businesses or doing something and they’re a little stuck, but essentially everyone has the same problem. I got to put food on the table, but I want to do this business. How do I do both and that’s something I thought about number one, going back to 30 days to 2,500, the people really rocked out has sales experience and the whole time there was.
So what we’re going to do is more on that later, we’ll talk about that. Just stay tuned: let’s talk about what you need to do number one. You got to pick something you got to pick something to do. You have to pick something to focus on now. I get a lot of people and this is where I get the pushback. Well, I don’t want to do that. Well, until you get the skills to do what you want to do, you got to work with what you have and that’s the reality of it and you sitting there not wanting to do something, hopefully wasting you’ll think you’re wasting time.
Your really recent time, because time is ticking, that clock is ticking all right. So that’s our little chat. Let’s get into the educational aspect of this. Why do you want to create a local business when you’re hearing all this stuff about making money online speed? Like I said toward the end of the article there’s 10, I think there’s 13 to 15 business models, things you can pick, and maybe you won’t want to do one of those, but at least they give you some information to stretch your imagination, where you can think Of something that you want to do, because this is the thing this is where we are, unemployment is much higher than people are telling you way higher.
There are certain segments of the population with unemployment, 50 % and that’s on both ends of the spectrum. People under 25 and people over 55 that’s a lot of people. You need to start the business now. This is the plan. This is what I have for you number one to make 1500 to 2500 dollars in the next 90 days. You’ve got to give a service based business. This is something that if you have legs hands a car, you can do grunt work.
You can get this business started, that’s not the hard part, and this is where many people start to stumble and fall. They go out. They hustle they get some jobs, they start making some money, then either they’re working or they’re, not working or they’re, chasing business or they’re doing business and there’s all of these gaps. It’s like feast or famine. It’s like hey we’re, making money we’re doing this stuff in the lull period.
Now. One of the reasons that these low periods occur is because of a lack of professional sales training. So you pick something that you can get reoccurring revenue. That’s first thing you do like. I said I’ve got to list the stuff toward the end of the article. Then you go out there and you execute now. This is the difference between you and other people. Somebody out there right now who’s, not reading.
This article is executing they’re building one of these service based businesses and they’re, getting money but they’re going to type out because they don’t know how to build a system and infrastructure, and that is probably one of the most valuable things you can do for your business. It’s incredible what they can do for your business. Now you hear a lot of stuff of everybody wants passive income.
I don’t do anything. I just sit back and collect the money, everybody that I’m going to group with that’s doing it. That’s a seven-figure earner or a figure earner they’re working their asses off every last one of them every last. One of them is working their asses off. They may not be doing a hundred hours a week but they’re putting in the good 40 to 60. They are working this passive income thing mmm, it happens, I have it, I’ve had it, but I’m telling you it’s very short-term and the market can change on you in a heartbeat.
So if that’s your only source of income – and it goes in the world – I hurt so let’s just let that go for now go ahead and get yourself some active weekly income, that’s meaning you’re, making money. Every week I don’t care from the beginning. It’s only 100 bucks. You can build from that and then once you get to 1500 2500 3000, then you can start pushing your internet business model. But the thing is you got to keep doing your service based business, while you’re doing your internet business model.
Now I’ve said this before so this several times, I’m going to say it again. When I shut down the upscale garage, sell through the illness and went into becoming an internet marketer, I wasn’t sleeping on the sofa my car was paid off. I had money in the bank, I was able enough money live off of two years. Why? I did this? My situation is atypical and there are many people’s like that. Guy looks like me, he did it.
I can do it, but you don’t know the details and I keep trying to tell people I keep laying out, but many of you are hoping for rain bolsters are going to come out of a unicorns ass and bless you with some magic jelly beans. It’s not going to happen. Many of you are trying to fuck with no pussy you’re lying. Many of you are trying to fuck with no pussy you’re lying. Many of you are trying to fuck with no pussy you’re lying.
Many of you are trying to fuck with no pussy your life, but there’s no pussy and you’re wondering why you’re frustrated you have got to do something. You got to start building something and get busy and stay busy. Now. The next step is once you go ahead and get your business going up, then you have to scale it and you have to automate as many parts of it as possible. Now there’s someone that’s going to come in the comments.
It’s like tell us what kind of business once again: there’s 13 business models or 14 or 15 at the end of the article. It is up to you to go through them and to do the research. Like I said in the beginning, the article I have 19 free business courses for you, you you got, the information you’ve got structured courses is once again it’s on you to get busy now. This is something else I’m going to talk about, and this is a big problem.
Many people want someone else to do the work for them. You want someone to hold your hand now, as a business owner, that’s not going to work. You are going to have to be self governed and you’re going to have to start to scale your business you’re going to start pushing your business now. The third component of filling a service-based business customer service and back office. Now these are the two parts where things just really start to go crazy.
Like I’ll tell you something I’ll share something with you since we’re like friends and everything, hustlers kung, fu calm is free right now for a reason for me to gain static data that I would not gain any other way and I’m getting a lot of it. This is what’s happening, people are coming in and they’re looking at what the new stuff that I’m doing, they’re completely ignoring the older stuff. Now I just told you, someone went through the south support course and got its case dismissed now.
What does that mean? It works, but the information only works. If you work, it is a hundred percent free and you still have people looking for shortcuts. I’m not going to hold your dick dry dick, Danny mm-hmm, no, no! No! No! No! So it’s going to be up for you to go and shake it. Part of the problem here is, and I’m an internet guy, so I’m in this community that there are many of you who actually believe that you can actually go from nothing to a lot of money with little to minimum effort.
I’m here right now to slay that myth it doesn’t happen if it happens, is a typical and it’s not the norm, and you need to let it go and prepare yourself to work. If you do the work, you will be successful if you keep dilly-dally and waiting around coming up with these excuses. The next two years are going to pass next. Four years are going to pass. The next SiC here is going to pass. The next decade is going to pass and you’re going to be in the same place that you are right now now who’s going to be mad, who’s going who’s going to be mad, then who’s going to be mad, so go ahead.
Read the article get to the end. Look at that stuff check it out and start setting yourself some goals, because when I did the first 30 days to 2,500, it was a dude by the name of cleaver, and this is advice that I gave two and a half years ago, cleaver was like I’m On my friends, sofa, I don’t have a car, I don’t have money and I say you need to start a surface business and I’ve been trying to steer people to this.
But it’s like nothing. I want to do anything, but I want to live the dream chest during the same time. Few people can do it most can so. The same advice that I gave cleaver and he’s around he’s in the group is you need to start some kind of service based business, so you can start generating some cash cleaver within the matter of three weeks, went from nothing to. I think twenty two hundred dollars cash and he was on foot on foot – ended up buying the house that he was staying in with friends.
He did this in like six months. That’s the power of a service-based business. There. Some people took the original 30 days to 2500 and they’ll. Remember that same advice I gave two and a half years ago, I’m giving it to you right now, and this is your path out of poverty. This is your path away from this bullshit you’re dealing with now. Let’s have another conversation here. You got a job you’re going to have to work, double-time you’re, going to have to keep your job and then you’re going to have to work just as hard.
If not it’s hard on your business until it becomes costly for you to keep your job and at some point it’s going to become costly and that’s the point. You quit your job, because there are many people who want to just quit right now and they have no infrastructure. Nothing set up. So that’s it. So that’s how you make 1,500 to 2,500 dollars from scratch in the next 90 days by starting a service based business and busting your ass.
So for those of you who are still here who are not offended left the room but, like I said, I’m going to just give you a quick breakdown of some business models that you can use to jog your imagination, to give you some ideals and read that Section take notes and just push yourself to think of some – that you can do to get some service business based income. So with that, let’s get down to the examples.
Okay, this is the list of service businesses that I curated for you and the reason I say curated is all of these. Businesses have a serious component of reoccurring revenue. There are way more service type businesses that you can start, but they don’t all have reoccurring revenue. So check it out, you could do mobile spa services now with there’s a certain legal component to this, so if you’re already a massage therapist or in school.
This is something that you can do on your own. If you learn how to sell and book clients and get them on a monthly service, you can kill it, you could totally kill it now. Another service business that is tried, tested and true car-washing Mobile Detailing you have a spy posted up next to another business. This is tried and true it’s been going on forever, because if you have someone who is really busy and they have a luxury car and they have the income, it is cheaper for them to have you wash their car once a week twice above then for them To spend an hour and a half out there detail detailing it within their free time, because what people are buying is their their bonding time, they’re buying freedom.
So if you work 60 hours a week, last thing you want to do is wash your car on the weekend big big service, big opportunity. I have a friend who owns a car, wash he’s been in business many years. He does one point for the 1.6 million a year gross revenue washing cars, yes washing cars. Another thing you can do is referral service. Whenever you you move or sometimes you will get this pack of coupons in the mail.
That’s a referral service. There’s several different ways to do it, but the thing is there, you reoccurring revenue component, you go ahead. You start the referral service. You learn how to sell. You learn how to go out there and make things happen. Then you get reoccurring, customers, you know. If the customer gets a good result, you sign them up and then you’ve got ten people who are paying you them off.
You got 20 people we’re paying your muff. You got 30 people paying your month, it’s pretty pretty sweet. Another tried and true apartment cleaning. You go ahead and get yourself a few apartments every month, you’re working and the thing is to have that reoccurring, revenue to get to know the industry to get to know how often apartments have churned. That’s when people move in and move out once again a very lucrative business if you get into it right and you set it up right next thing is residential cleaning.
There are people, I have friends, who’ve had cleaners for the last 20 years. They do not clean their own house, they may do some light stuff or, but they all. This is for some people a necessity. It is not a add-on, it’s a necessity. So this is a great service business that you can create recurring revenue. Another one came out there copywriting. This is, for you know, people such as myself, who have to write a lot of sales copy who have to write a log blog post.
If you are really good with words, there’s a ton of business out there for you. So that’s another reoccurring, revenue model event planning now, there’s so many ways you can do this, you can specialize, you can shotgun or you can do you can do a mixture. You can take this referral service right and then bring it with the event planning. So what you would do is go out to 10 15 20 businesses and say: look I’m going to throw an event, I’m going to advertise the event and then you can come in and talk about your business.
There are people doing it on the high level, where it’s twenty five thousand dollars to attend. One of these events, so definitely just going to take a great deal of planning and execution and getting out there, but I’m just letting you know this is another reoccurring revenue service based model, I’m a service business model. Yes, a service business model and it’s just kind of crazy, as I said here and tell you this, because there are people who are doing this.
Every quarter they’re putting together these dinners with ten people at twenty fifteen grand a pop and they’re just introducing high influence people to high influence people and getting paid for it. So just something you think about and another thing window-cleaning, very, very profitable business. If you set it up right, if you put it together and once again it has that reoccurring, revenue component sales training as someone who has gone through professional sales, training and who’s gone through a great deal of self-education, I cannot tell you how helpful sales training is And part of sales training is marketing.
Part of sales training is developing your customer relationship management protocols. Super super important, and anyone that gets into a good sales training program will see an immediate increase in revenues. That’s how important it is. That’s why they’ll Carnegie has been around forever because there’s always a need, because most people do not know how to sell and lawn care once again service based business reoccurring revenue.
My long guy is two hundred bucks a month. Year-Round that’s the deal they do the leaves they do all this stuff and they just come three or four times a month and that I’m just speaking as a client of one that, if you’re busy – and you know, if you like doing your lawn and cutting your Trees and trimming the hedges, if that’s a form of therapy and peace for you, I get that. But if you hate that stuff there’s a ton of people out there who hate it don’t want to do it, don’t have the time and paying someone is just freeing them up.
So that’s another thing: now this one gets very broad hair care service. There’s a lot of sub components here, there’s coloring that people will just do colorist their stylist, there’s folks, who just do haircuts, I mean one again: people have to have their hair done once a month every six weeks, two weeks, something so depending upon where you are In that spectrum, because a lot of this stuff, you have to have a license, some of it, you don’t I don’t know – I don’t know but before you do anything, make sure that you go ahead and look at your laws and what you have to do to Be able to put your hands and someone’s head, but once again, once you get your qualifications and your certificates, whatever you need, this is a killer, reoccurring, business model.
I had a friend, he was dating this girl and he was just like man. She always has funny. Always has money, that’s like. So what’s your problem, it’s like man. She has a lot of money and it’s like he said. I don’t understand it’s like you know, she’s, a hair, stylist right, that’s, okay! They make good money, he said. No, you don’t understand. Didn’t kind of find out, she didn’t tell him, but I actually told him it’s like she owns the salon.
He didn’t know that he was blown away about how much money she makes. But you know she worked really really hard, but there’s a ton of money in that type of profession. Another service based business is handyman now in this economy. In the way the world is a lot of people not getting married. So you have a lot of people. Male and female, who are not handy and they will pay someone to come, hang a picture and they will pay someone to come do stuff.
They could do themselves, but once again people are buying back their time. So, instead of spending a week in painting they hire you, they go to the Hamptons come back, the walls are painted, handyman service, properly, positioned, properly set up can be very, very profitable and there’s so many different things that you can do now. Is this any stretch of the imagination all of the service businesses know what I did once again going back to curation is I put together businesses that have a reoccurring revenue model because a reoccurring revenue model is so important and if you hold on for a minute In the next segment, I will explain to you exactly why and how you can take advantage of that.
You hey, this is Glendon Cameron, founder of hustlers kung-fu comm, I’m going to tell you about how to sell big premium sales training. One of the things that happened when I built out 30 days to $ 2,500 per month was some people crushed it, but other people yeah they didn’t do so well, and I was just wondering why I mean it really really messed with me. Then it hit me like a ton of bricks. The people who did well had sales training, the people who did not do well had no sales training.
That was the difference and it’s critical. So, if that in mind, I’ve designed a new program bringing themselves training, what we’re going to do together to make you successful is at first is a one-on-one business evaluation. Now, what does that mean? You have a business and I’m going to tear it apart and tell you everything, that’s wrong with it and how you can make it better by implementing a sales process.
Now I know it sounds like I’m being somewhat presumptuous to assume that you don’t have a sales process, but I’ve talked to a number of people who don’t it’s common. I’m in a Facebook group with people who sell everything from high-end airplanes to life insurance, and I went in one mere hours after joining and impacted and put in some stuff that these sales professionals did not know did not understand, and these people sell every day.
Good sales training is the difference between $ 100,000 a year in $ 1,000,000 a year. That’s that critical. So another thing that we’re going to talk about which no one else talks about is how to build out your CRM, which is customer relationship management software. Most people who have a business, don’t have it. It is critical. It will make the difference in your business. That will blow your mind, we’ll teach you how to develop a sales pitch.
Many people don’t have one, because what I liked it, what I hear from folks is I hand out my flyer, I hand them my business card. Your flyer and your business card are not going to sell anything unless that person has an immediate need for your product or service. At that moment, if that need for your product or service comes up six months later chances are, you will not get that business? You have to learn how to pitch.
You’ll have to learn how to qualify. You’ll have to learn how to set it up, and you have to learn how to follow up. All of that goes back to CRM brand. Your business simple, create a sales funnel. That’s why you need CRM, build a web page that converts there’s something that I’ve been doing with some of our clients. That’s been working, amazing and you’ll. Get that how the market, how to find customers manage your back-office, a community of business owners.
Now this is how it works. It’s two hundred and fifty dollars a month. Currently, it is grouped training once we you sign up we’ll set a time where I’ll do a business evaluation with you and your business, then from that point on you’re going to get group training, there will be webinars, a lot of things would be recorded and it’s All going to be in a Facebook group, so you can access it at anytime anywhere.
If you can get on Facebook, you can get in that way. If you lose your login, you don’t have to worry about keeping up with that stuff and it’ll all be in one central location. Super easy super convenient and you can get this information that will change your life change, your business. So simply weekly sales training will be happening in the group and what I’m going to do for everyone that signs up, because there’s a special cold here and you don’t get that code.
Unless you read the end of the article there’s a special code, everyone that comes in here will get to business evaluations. The normal deal is just one so we’re going to have your main, a business evaluation, and probably a month later, we’re going to have another one. So you’ll get that as a signup bonus, but you can only get it from this link. That’s attached to this article, so nowhere with the link B you’re going to have a little screen that will pop out.
That will be your annotation or, if you don’t see the link, there’s going to be a little. I take your finger and go to MS. It currently is, at the top right hand, corner just press your finger in that space and I’ll pop up pop down, and you can check it out. You’ll be added to the facebook group within 24 hours, except on weekends. Maybe longer then my assistant will reach out to you, get your name your number and we will set up a time to do your one-on-one business evaluation and there will be sales training and a lot of stuff that you’ve never seen anywhere else before in the group.
I just posted the breakdown of a 1.2 million dollar lunch. How much money was spent on Facebook ads the the whole program? That’s currently in the group that you can go back, reverse-engineer pull out stuff that you can use for your business or you could just try to use that whole done. That platform, that whole sequence use that sequence. If enough place, if it’s applicable to your business and there’s going to be a lot more of that stuff, that’s coming, and I shall tell you you want to get in now, because it is currently 250.
As I make the group more valuable and I’m going to talk about value, if I can get some of the people that I want lined up to come in and talk to you, it’s going to go up, because these are has some high profile people. But as I make it valuable more useful to you, because currently the way that it is, if you just came in for a month and learned how to build out your CRM, develop a sales pitch and create a sales funnel, you would use those skill sets.
For years, those skill sets can be worth not a hundred dollars to you, not a thousand dollars to you, but literally over time, hundreds of thousands of dollars, hundreds of thousands of dollars and they’re this. I know that you being smarter than the average bear you’re going to jump all over this, and I will see you in the group. You you
It will be quite a ride, prepared hundred slides in three main topics, so I will switch now to shared screen. So so we kick it off and the latest numbers came out and in Europe, Amazon announced a gross margin of 32 billion euros in Europe alone, and this is kind of I just would blow my mind, because this is kind of the scale will work talking now About – and this is not like because Corona they have an uplift – no it’s because they’re really focusing on digitally are really focusing on marketing they’re, really focusing on the client, and so I thought it’s kind of the good opener.
Yet you can realize and kind of what scare they’re thinking and what we have to think that as well, it’s kind of they’re making 10,000 bucks per second a second. I wish I would earn that money, but this is kind of the competitive landscape. You are working on, and this means they’re growing 200 million per day and that’s just the growth so they’re making nearly a billion per day, and for me it’s important to mention that, because, with that with this growth, a lot of change comes to everybody, who’s listening And reading now, every day, and so it’s not only kind of what we’re facing now in the corona environment, but also everyday, Oh everybody’s, working with Amazon knows that everything is changing, sometimes annoying, but we have to be open for that.
And so what we see with our clients, but also in the market, is that we see like two kind of steps which we need to avoid and the first one is you’re paralyzed, so nothing happens, Media blocked, don’t know what to do. Stores are closing now we’re getting in the next stage, where they opening up in some countries and others not nobody knows, and then we see a lot of people trying to really force it.
So yeah pushing media in it or trying to jump on the track and not really thinking through it with you in this webinar today, I think you’re, none of both, so we today going to discuss how we can analyze the situation and how you can then profit From that, but not only from the situation we arrive in now, because everything we’re doing and did in the past is now just going faster and quicker. So everything I would talk about today – it’s not only important for today, but also for everything you do end it in the past.
This is really about how you define your strategy on Amazon, how you get the most of the KPIs. What is really important right now in the times we have and what you have to check on regular base and maybe automate and then how we can scale that and measure it. So for me important as a start and how we kind of how Amazon works and what is important for us as a marketer. So really that Amazon is not only a ecommerce platform and we just talked about the scales.
32 billion in Europe did going into other services as well, and I like to highlight that, because we as a marketer can use the data, but also in areas where you think you’re safe, there’s a lot of change. So, for instance, the one which right now gets a boost and really kickstart is food online, so groceries online and it’s not only Amazon but all the other ones outside there as well getting a boost.
But it’s not amazon’s here going faster than others again. So when you look at array vivek in order or like some online they’re reinventing it and integrating their offline supermarkets, for instance in the u.S, integrate that together again in the seamless way so that you can do the pick up you can go in, you can even Go in and don’t pay for it with no cashews so pay for it. But do it online over your Amazon account and when you have the chance and go to New York or the yes, and you will see that everything is linked to your account.
And you have a lot of crime discounts here as well. So an integrated program, another example which right now gets boost is pharmacy. Where a lot of brand started one year ago would say they going on Amazon doing a little bit, but here again Amazon bored little startup called pill pack, which is now really big, which organized all the 50 pills you have to take when you’re over the age Of 60 and says, with you kind of one, you have to take what and link that to your Alexa, who reminds you, so this is kind of again where they not only think I’m in kind of how we have to ship this online now or we have A repertory city, but they rethinking how this whole structure works and to link this all together, and this is where it gets really creepy is their own insurance company, so they started their own health care insurance, which I think we’re now really pick up, especially in the Us and linked the distribution, the service and, in the end, the insurance behind it together, and this is important for me for the thinking of what we face as a marketer and how we have to think as well.
It’S not only ads on Amazon. It’S really. What can we do with his experience, and how can we use that? How can we use a twitch one of the biggest streaming platforms in the world, or how can we leverage the possibility that we can now run ads in Emma’s in music or in their in their streams? So it’s going beyond and not only the standard basic. What we do, maybe in the sales department, and then you go the next step, and this is definitely where we’re talking about marketing and not only we have an Amazon and we drive sales on Amazon.
It’S thinking. How do we reinvent that going into skill sets and combine that with the TV screens where Amazon integrate the Alexa thinking further about it? It’S where Amazon gets all the data round and they go and really in the IOT field. So Amazon owns the media blogs. I mean everybody’s – probably right now, looking Amazon, Prime, the the stats going like crazy on Prime Netflix, everything streaming this data again, we can use.
We have IOT with voice where they’re kind of at the forefront peddling against Google, who is the best set up in the end, because this is the look in effect again for the client. And with this we have a lot of data data data data, and this is where it’s getting really cool and we can use that data and today we’re going to talk about how we can use the data in a small package. So how can actually drive sales because, most of us, this is kind of our odds, responsibility newcomers drive sales, but also how we can scale that and Amazon is scaling it like crazy, so they’re now the 3rd biggest advertiser in the world and they just started a Few years back, and so it’s impressive scale, and to underline the importance here, the latest numbers – this is from a report from tribes – is 45 % of the market share in second half of 2019.
So last was in Germany on Amazon. That’S nearly half of the e-commerce! In Germany, in other markets is kind of the same. If you’re, looking at US or UK in more lower in Europe, it’s a little bit different and, what’s most importantly again, is the growth, so the e-commerce overall growth by 10 percent roughly depends on which study you trust, but M of them grow by 35 %. So they outgrew everything and they basically were responsible for the growth in e-commerce.
We have a few other players which are there and they are all marketplaces which drive the rows talking about Zalando going marketplaces or now an auto go into marketplaces so that we see this whole shift. Everything goes in the in the growth goes on the market prices and not the small stores. So this is even without a corona effect, and this is where we have to face and to think about how we work and with our strategies.
And it doesn’t mean that we don’t only have to work the marketplaces. But it has to work long and has to work together so for Amazon, it’s still day, one I’d like to say it: it’s not only shop. Amazon is really an infrastructure of retail, and it’s even more. It’S not only logistics, its its media, its servers, its kind of a part of the the distribution internet. I would say so it’s an interest in interest and what we saw in all over Europe.
It’S a critical infrastructure in times like these, if you think about, if you wouldn’t have had or still don’t have the working ecommerce, we would have had some really big problem or the course of the last two years at two weeks for three weeks. So it’s right now really easy to get on Amazon, but – and this is the part of the hard part – this chef space unlimited. So it’s not! I go in the supermarket and I talk to the cue card manager and show to the supermarket.
I hey. I won’t have to search you get five thousand bucks for me. If I can put my my parts here, it’s the end more complicated on Amazon. They give the opportunity to do that, but you have to do it on your own and it’s not because I like you that you get the stretch. No, it’s all based on numbers, and this is where we dive in because they’re not focusing on b2b they’re, not focusing on you as a brand or manufacturer or seller or reseller they’re, really focusing on the customer.
And this is often annoying for us because they didn’t really care about us, because if they both won’t buy my vacuum cleaner, they will buy vacuum cleaner of another brand, which has the best rating the best stars and the best price. So this is kind of the. Why it’s so tough right now and Amazon just can say: hey we have enough stock right now we won’t take any more stock of of your products. So this is the hard part.
Amazon doesn’t really care. What your part is also really good chance, because, if you’re an underdog or you’re, not the number one brand, who normally I wouldn’t have a chance, you can now dive into it with the right set up to really drive that. I would tap today into a few challenges of yours and focusing really on the advertising parts, and this is if you’re, in the operations of advertising. You know it’s often like most of the times.
You don’t have enough time. You have to take care of everything that Amazon or you have like five other clients which you have to serve, and you have a portfolio which is maybe over a hundred products, and why? How should I manage this? How do I set up campaigns every week? Something is different, and now years is talking about DS P. What is that, and so this whole struggle around it if you feel kind of the same year, if you kind of how should I handle it or how can I get on the next level because the CPC is rising or my a costs? Advertising cost of sale is yeah, it’s rising.
What should I do, and I want to give you a few steps here. Of course, we can’t handle everything in this few minutes, but I want to dive into three challenges. The first challenge is, you have to get rid of all the building and pacing stuff so that you can really focus on strategy and tactics. So I will focus on this part. Pictures is really important for you and to define the right check, ticks and strategies, but also know how to get rid of the basic work here.
The second challenge: how to scale that and make it performance oriented so that you drive incremental sales and not only you have a nice-looking return, elaborate izing spent, but in the end you’re targeting clients who would already have bought the product. And then the third challenge is the advertising and retail cam. Ok, guys to combine that, because it’s nice that you’re the return, elaborate iseman, looks good.
But in the end, if you yeah, you sell under your margin or you have the problem that your campaigns advertise for another seller, because you have a lost by box issue or you’re out of stock or you will run out of stock. So the combination is really important and I cluster that in three different sections and for each section I want to dive into it. But first maybe step back, because I want to stress that I can understand the feeling that there’s too much work right now.
In kind of – and you have to less time so when I started with fact I four years ago, I we were kind of five people and I had to manage really fast 15 accounts and with that over 5,000 days, and I was like what the how should I do that, so I really focused on a few things, which I think it’s are crucial if you grow and how you can get more efficient, which I want to share them with you in the next ya minutes.
It’S really kind of what a painful way for me, and I want to save you, maybe one or two years of these, so how to get to the step to grow you and scale your business and you account, and I think the tricky the most important part Is automation so don’t do any everything twice or three times try to automate it? Second, one is really focus in terms of growth in certain attachment and use these P when it’s make sense and look at the account holistically, and this is kind of how we could grow.
Then, after two years, 250 people and grow the business with that, and I’m quite sure – and this is kind of what we did like. The other way – is kind of refocusing on again automation, automation, but also thinking around the corner. And what really were to really push the buttons? And what not? It’S that? Where we are really where we are right now and we’re really proud of we’re over hundred thirty specialists in eleven age nationalities, because we serve all countries around the globe.
So in native speakers, important notice here, please use native speakers. If you go to Japan for instance, and don’t try to use Google Translate yeah. I can give you some insights because we are managing over eight digits of media budget and have over billion in sellout on the management. So we can see quite some trends. I would say, and this all over works for 250 brands and yeah, even though I’m now managing director it’s for me, it’s still really love working in on account, and I really love to dive into to think kind of.
Where does it go um? So, for me, the core values go ahead and discover and learn a teacher of the most important ones here so be on the cutting edge. And then it’s important also that you’re quickly enough to cope. So we can do five thousand set up all over Europe, but also its small enough to care so that we work with smaller brands and smaller manufacturers as well, who have maybe only three products and just to turn around or 50,000.
So this kind of short, why? I do this and why I do this, maybe now, because I think it’s for everybody important to know that it’s not like this, it’s crazy and let’s pick what you have to only know, but there’s a way to get there, and so I will start with the Kind of basic in two minutes: this is kind of what you see that Verizon Amazon, so you have like spun up brand on top of years from the products.
Those are the few parts, that’s when a basic, so everybody’s aligned. Here then we have. This was on the search page. We have on the normal product detail page. We have advertising as well, which is under the pie box, which is the box here. We have an advertisement for Emma’s and basics so for Amazon’s own products, and we have underneath all the products as well. So basically Amazon’s stuff with advertisement works on the one side.
Annoying because you have to pay a lot of traffic on the other side, really cool, because you can really navigate where you want to go. It may be here. The first Corona related part. Amazon kicked all bought together, free creeks and DVDs to reduce the traffic and the weight on the business. So what they’re doing right now is all over Amazon. You see little different changes so, for instance, in this one is gone or the deal pages are gone and we have less of these twisters here, like all these bars, where we have the advertisement so a lot of changes behind the scenes.
I will dive into that later, if you from the s who maybe have seen something like this, so your article ads so us often had like, has like one year advance, maybe half a year advance different spawn of possibilities. So it’s always interesting to read. What’S happening? Yes, because if it works, it will come over to Europe, but and then we dive into the first challenge here is really: how can I get really focus on and it doesn’t matter if it’s a banner on top or the below or somewhere there? First of all, we have to set up the right strategy and the ride goes, and then this data mines, kind of what of assets you use from Amazon or what products you use.
So the first thing is setting up the right goals and it doesn’t work in email anymore to have one rose goal here and I will dive into the topic now. Let me once again reach check if everything is working right now, if everybody sees everything. Okay, no comments here so okay, so I would dive into this topic here so setting the right goals, most important messages. You can do with everything, with a mother more or less everything.
So it’s not only to push your advertisement for the next month to push your M to push your sales for the next month. It’S also to really think in a global annalistic way. So what you can do is, for instance, you can push your brand awareness this. The easiest talking with the media guys, but you can do into cross selling you can do an app selling. You can focus on really driving only incremental, say it’s.
You can dive into pushing your organic rankings, which is for me most of the time, the most important one, and I have two examples for this. One is the product launch, which is most of the time, the most crucial one to use advertising to do it right and to really focus on the roots right kpi’s. So this is an example from set of five smoke detectors. We did, and I have it in every presentation, because it’s the most important message here is Amazon.
If you bid on a keyword, for instance, smoke detector and you somebody clicks on your product and buys your product, your organic ranking goes up. There are few other factors like margin, but this is kind of the basic principle. How well you click the rate, so people click on the product and your sales on the product on the specific keyword is the cool part. Is Amazon, more or less doesn’t care? If the click is organic so on, if you pay for it or haven’t paid for it, so if you now put an ad on smoke detectors and you product this right now on page seven hundred thousand pickers, there are hundreds of smoke, detectors and click.
On the add your, and so you have a good picture rate, because the ad is fitting and the people brought the product, your organic ranking goes up, and this is what we see here. So at the beginning, we put AB lot of put a lot of made a lot of sales wire advertisement. So you see at the beginning the chair here so 30,000 40,000 of sales, only with advertisement and then afterwards, overtime, because organic rankings went higher organic salesman and this is basically the principle of every product launch and you have to think about that at the beginning.
You’Re not visible, so you have to really focus and using ads in the right way, and that could mean that at the beginning, because you have less star rating, you don’t have the nicest yeah content already you don’t have so much trust. Nobody maybe knows your brand. That you’re a costs, advertising cost of sales, which means costs divided by sales. It’S maybe not that good, so maybe 60 %, so you don’t have a break-even here.
Maybe your breakeven is here with 10 % and at the beginning this is not that important, because our focus is not on the a course. The a course is there for optimization purpose, but the focus is on. How well does my organic ranking goes up, so my ranking improvement is my main KPI here, which you have to measure which Amazon doesn’t give us out-of-the-box solution. You have to measure on your own or use a tool for it, but this is for me the most important KPI on that face, because afterwards, when you’re on the first listing position, second or third, then you get the seeds because people click on the first positions.
We learned that from Google we learn that the best on top of the list for every best seller list, the top is the best, and this is what we buy, especially if it’s such a product. Another example – and this is where it’s gets more sophisticated and if you’re kind of already in the game, it’s how do we get incremental sales and the basic setup is in this may be a little tricky slide, but the key takeaway years, if you bid on your Own brand, the the percentage of people who wouldn’t have bought the product anyway is really low.
To be honest, if somebody is looking for a Dyson vacuum cleaner and it’s pretty sure they want to buy it if they are looking for it, so my incremental factor is not that high, so we often multiply the returner effort ions, and so there was with an Incremental factor, which then would be maybe only 5 %, because we assume that only 5 % of the people would have bought another product. But in this important part here, if somebody else it’s on the Dyson and maybe it’s an AG or Porsche Siemens – and this is product which has five stars as well – cost half of it – they might steal some of that sales, and maybe you don’t want to be Compared to them, because in the store you’re going a different corner, I have another presentation, so you use those brand keywords to show your highlights to protect that other competitors are not bidding on these keywords and link them to your maybe to brainstorm so protect your brand And do a cross and upselling, maybe on the other way around, we could bid on competitors as well, but to be really honest here on Amazon.
This is with search advertising really tricky because, as I mentioned, the click-through rate is important factor and if you click, the rate is really low. Your bits needs to be higher so often bidding on a competitor. Doesn’T work really well, it’s really expensive and you have low traffic because your click-through rate on is really low. But of course, if you want to gain market share – and you don’t have your own traffic, this is a valid option.
So most of the music is in the generic keyword field and for me, the most important field as well, because with that you again, you can push your organic rankings, and this is the field where it’s actually interesting. What is my incremental factory as well? So really focus on if I’m already visible on vacuum-cleaner cable s and I’m on the first position, I already will reduce a lot of sales Organic wise on this first position.
So my incremental effect on that keyword is not that high. If I look on vacuum cleaner in red on that keyword and I’m not there visible on the first page, then I’m putting in my ad ok means you’re 100 % visible now before that you weren’t visible, so there was no sale if you’re, not in the store. If you’re, not in the, if you’re going to supermarket and you’re, not anywhere to find maybe in the last corner at the top right shelf, and then nobody will buy you.
So if you do a net and you’re kind of directly at the counter, you’re doing the cell or Mahseer, so it’s a directly increment effect, so important part is to really measure if your organic, visible or if you’re not – and this is the next step here so For everybody who’s like already in the game for two or three years or knows how it’s going on because they did Google Ads Google Shopping ads. This is kind of where it’s getting tricky and where you get really getting into Drive incremental sales and the rule of a thumb when you’re not able to measure the organic ranking because you’re missing the tools is something I would always in the incremental impact.
Think about what is your general market share right now, because this is a good measurement. If you already have a market share on Amazon, maybe 20 % and on generic keywords, then you maybe your incremental factor is 20 % less. So this works as well as a rule of thumb, but this is where we dive into. I know this is really really complex and if you kind of think what the hell is new, it’s talking about feel free to reach out to me setting up a call and we can discuss it for me – important takeaway.
Here’S please set your right strategy, set your right goals and then we define the KPIs, because for each strategy we have different KPIs and with these KPIs you have to measure the success of your campaign, because when I go back to slides, if I’m only looking at My I’m running animals, an automated campaign, put all my products in there or the keywords together if it’s a brand keyword. Of course, yours is better because if I’m looking for again my working cleaner and somebody’s looking for it, it has a really nice return on effort.
I’Ll spend put one euro in get hundred bucks out, but in the end I don’t do more sales. If I compare two generic where maybe I have to put five bucks in the number looks way worse, but in the end and doing more sales. So this is really important to check it. There’S more your homework. Everything here is also explained in our weight white papers on the website. So it’s like really yeah. Somebody hated me for these speakers to say, like it’s like doing a you’re marketing class at university, but it’s really kind of how it works.
It’S not Mac. It’S not blah blah. It’S really how you can set it up. So when you then think okay setup is done and you’re done, it’s no! No, no! No! No and it’s even more critical now with the Corona effects, because we not only have different life cycles, for instance right now, we have like at the beginning of the crisis or the fitness gear. What you could do indoor was exploring normal. This is something for winter, and this life cycle is important as well, because traffic changes with this budget changes and also the the product itself changes.
So we have seasons, but we have also product life cycles. Then we have a lot of right now, and this is the most important part here: stock and buy books tissues so, for instance, Amazon right now is not shipping in France, any goods other than essential goods by themselves, so they’re moving to F p.M. So for food By merchants, so you really have to check your stock and buy books and, of course, over time they will put for you to changes.
We have like new options for ads and the people are looking in a different way, so moving from desktop search to mobile search and what we have right now in everybody working back home, we see a rise of Facebook of all the networks. Right now have a lot of desktop searches as well and on Amazon as well. I assume because we can’t measure it but because the people sitting at home nobody’s looking over the back and it shifted from mobile to desktop again.
So it’s really interesting what’s happening there and what you have to think about and for me really really important – and this is always when you think wow has real awesome campaign most of the time. It’S not because your bit strategy is the best because you will get on a certain level. It’S really because something’s changed with your price. So often, if you have a discount on it or maybe Media Markt or see discounts change, the price Amazon is matching it and your price.
Louis then, with that o for for a second, you have a really good campaign running and because of all those factors, you have to measure that as well, and this is where you have to work together with your account manager with the Amazon you Khmers responsible person And on the other side, as a responsible person for e-commerce, you have to talk to your marketing people, because if they don’t know that you have out of stock problems or right now in China, the effectors are shut down and you will have a delay of two Months so they should stop their campaigns and then you have an issue, so we use it with our factory suite where you can see actually kind of where you have problems and issues on a on a continuous pace and for me important – and this is one of The takeaways here, if you have a software like this or not, and if you can set rules like this or not, you have to write now check, and this is the first thing you have to do when you’re getting off.
This is in your campaigns. We have a lot of products right now which have a really long shipping window. What does it mean? This means that your conversion goes down with this. Your return will go down on the clicks, because the clicks cost the same most of the times. What we see so your maybe your margin is threatened and you have to react and also, if even if your products are right now low on stock or out of stock, we run into the issue that you, the campaigns, still keep running so, for instance, upon the Brand’S, the campaign we run Amazon doesn’t care if you’re in the buy box or somebody else’s in the Bible.
So you have to act on that. That’S why we integrated that in our software. But if you don’t have something like this, please please check it on a regular base. Otherwise you’re just burning money. So saying you can’t really check everything right now with this, and I have a few example from the current state where we are that AI is maybe not the solution for everything I mean it’s a cool password.
We use machine learning for a lot of stuff, but for only bidding it’s a little bit critical and I have a few examples, see how you can read those graphs from different clients, and so we dive into the numbers a little bit. So what we see here is actually when over the course of the month, so we have the month on the bottom. They start in 2016 and you can see that in in April there clicks went really down.
So we kind of have more or less no clicks left compared to the time before and the a cost went up so we see now we can assume a lot of things. One is mm, maybe the bits were not are high enough. Some competitor went in so we won’t get the placement or it can be. We are out of stock, we lost the buy box. That’S why de-spawn the products weren’t displayed anymore. There can be a lot of reasons behind that where you have to link and talk to your retail team again or look into your cell at County, so this graph here is not only enough, but we see a change here in the second graph underneath here we See: okay: this is over the course of a month really cool with Corona.
We see a really nice click-through rate, so you could assume that we have like done everything right in terms of pointing to the right triggers, but what actually changed here? Amazon, this ticked some of the red placements out of from the website so that they are right now only better placements left above the fold, so the click-through rate over all accounts in general, went up which is really cool.
But – and this is the really cool part here, starting of April – the the impressions went through the roof, so this is obviously a product where a lot of people looking for and where we see more, where we can dive into so again. It can be different reasons where you have to then dive to again two more examples. Just to point that out. We have here an example where we see the click-through rate again going up, but overall, our operations going down.
So in this case it’s a fashion client. So the people are looking less for those products right now we see as a hint. We see that it’s going up again. So just the first estimate, but the quickly right here again had Marla that’s nothing to do with kind of a better at place, but what we did in the bidding. It was really a change of system and one last important information here. They prime, they will be moved.
We don’t know where and if at all. But if you see the impact here and don’t be afraid of the side numbers here in the millions. But this is really the impact of Prime Day, which is a cyber week which is done decently, so having the right setup in terms of deals pointing the right products. They are doing their advertising strategy with this together and you can see in the day they’re doing more sales than maybe one or two months.
So this is a really critical factor. I’M really curious what’s happening here. What Amazon does with it, because it’s for them the most important day to push their devices in the market? So, let’s see as a key takeaway. Please please please talk to each other if you’re responsible for the content in your product team or you have to do it on your own, that’s the first thing. You have to do to drive your conversion rate, but of course, if something is changing, maybe the seasons changing and right now we have like getting a lot of bad reviews.
Review management is important, so all this parts getting and playing together. So when I’m talking only about Emma’s an advertisement, this means you have to get your retail data right and you have to get your conversion later right as well, because this is a lot of crazy stuff as well. Here’S my second perk of today – it’s not the last. If you want, we can check your Amazon account for free, so everybody on the webinar here, please send me an email.
What you’re going to do. We will have a brief chat if it makes sense or not and what you focus is, and then we can dive into it real time or do a quick presentation and check what’s going on and where we can maybe help you in the next step. Now we have kind of setup it up. We have a strategy, we know what’s going on, it’s kind of how we scare that – and this is a really cool part here, and I would try to make it in a way that, besides the technical problems, we had, that we don’t do lots of over on Is is how to scale the funnel, and if you look at Amazon right now, it’s it’s crazy.
They on the start page, they have only digital products right now, so everything you would see right now on Amazon is really they’re trying to avoid that the people buy more when we talk to our clients um most of them, especially in their essential goods. They have like every day a primary and in categories which are beside that we have 50 % growth, 60 % groves. So if you’re not growing right now or you’re, not having stock issues, then something is probably wrong with your visibility, even though Amazon is trying to get rid of, everybody was kind of thinking only buying something only serving people who want to buy something.
So the main ideas right now really focusing on those people and who need stuff so far as it’s a chance, because we can now use their framework right now and besides all the noise which we normally have can work. So we can work in the whole funnel here, which is often a web, so from create awareness and purchases, and this is where what you see when Amazon account executive will knock at your door.
If you big enough, they will talk about what cool things you can do and most of its really cool, but you again have to really think about what is my goal. So you can book the star page if you’re crazy enriched, but you can also do more sophisticated things than doing a pro credit programmatic advertisement, which means using Amazon, stated target the right person. So you sitting in front of your laptop, they know.
Ok, neots is somebody who’s already always buying more expensive products is right now in the category looking for vacuum, cleaner and he lives in Cologne in a in not not Civic apartment, but he’s like right now looking for the product and we can show the yet so Really target it down, but of course it’s not only boring ads anymore. It’S also really cool stuff, which you can do, for instance, especially with article, and we see some really nice numbers here so in terms of awareness, which means they are, they measure, often in kind of first it more important, KPIs kind of cost per Mille.
So how much you pay for to reach the thousand people, but also kind of then in article completion rate, which is then the most important or cost per article completion, and here Amazon can definitely fight against the YouTube or Facebook, especially in terms of quality. So when you want to test this and you’re thinking about doing it even like to drive your sales, I what during mobile article ads, which are doing really well in terms of return and advertising spent.
So we sometimes see like rows of five or four with these ads, even though it’s an awareness, part and also and of course, which is coming now, is that you can dive into the voice part. So if you have something, if you want to do advertisement in Emma’s music or if you right now, everybody’s looking in the fire TV, the the numbers are rising like crazy. You can do sponsorships or everything around that.
But again we want to scale it, and this is the important part with this. The Larry Page has to work together. So when I using an app, this is the net. Nobody sees it. This is the kind of day at how we could do it, but you can also use Amazon enas and for me, it’s important here create the perfect landing page for this as well, and this is the takeaway here is: please focus on the focus on the right Landing page here as well – and you can build your own landing pages now – it’s not like two years ago, where Amazon oMG had to build them, for you can use Amazon stores.
So if you’re going log into your advertising central, you can build your own stores and you can build your own portfolio. Please, please, please don’t show there your whole everything you do build sub planning pages, which are fitting to your campaigns, and I put like a really new image in here now you can do even overlays, so they’re, getting better better every day where you can directly buy On the other pictures, you can build your own, create your own world around this one step back from the landing page, so landing page has to fit through the credit take away here.
You can even go crazier, so you can use those landing pages and create with all Emma’s on a whole, funnel approach. I won’t dive too into this today. It’S just it’s a whole other webinar and it’s really on the management. Slider looks really easy, but in the end, in the technical part, is not that easy. But to give the you the outlook here, it’s possible, you can link an Instagram or Google campaign to Amazon, but what we often uses like your own store as a as a focus, because why sending traffic to Amazon? If you pay the traffic so send it to your own store, if it’s possible, but yen, re-engaging with them or filling the whole funnel with Amazon together again other different topic.
If you’re cussing about it, please ask me, then we can dive into it and don’t fall for the fact that it’s maybe easy and in the store amazon tells you that you can measure traffic. The most important part is, if you send traffic from the facebook browser or linkedin browser to amazon. The mobile browser won’t accept cookies. So, like you can’t track kind of the sales. So when you look into your stats, which are behind those stores and see like okay, what’s going on and you will see more or less no conversion – and this is basically a technical problem – which kind of is the big problem here.
So it’s possible but really tricky. So I would really really recommend you use what Emmas on offers you, and this is besides the search advertising doing advertisement on amazon effort, enemas on, but also outside of amazon and with their own funnel system, which is the smaller brands. One important fun fact here before we dive into how you can actually do it is normally on its amazon biggest client, so 1 billion roughly, I would say they doing in ads on at Google right now that change – and this is really cool chance Emerson, stopped all Ads on Google all ads on Facebook, all the retargeting, all automated marketing, there’s no right now: advertising on price comparison pages.
They drop the affiliate rates again and all the deep pages offline. So, basically, all the automatic marketing you pay as a vendor is offline and for everybody else, the whole retargeting part – and this is especially crucial if you have very expensive product or if you have a product with high involvement where you have to think about its offline. So the main conversion driver and to drive in to your sales is right now offline.
So if you’re, not in a category which has a high demand right now anyway, and where the people buy it on the first glimpse, so they know. Okay, I need a six-pack of water. Yes, people buy a six-pack of water online, they click on it’ll buy it, but it’s maybe the vacuum cleaner. But if we think twice about it, there’s right now, no retargeting and odd. Every marketer knows retargeting works, so we, this is definitely the time and point where you have to dive into right now to look at this as a funnel approach again so people on the top don’t know what we want.
They know they run, they loft run. They don’t know they may be. Wan na have a measure that track the time they run and rather run. They can use their phone, but maybe read so we have to create awareness. This is really top of the fun. You explain them. We have the nicest read which can track the time, and everything is included with this. Amazon gives you all the plenty of options where you can target people who are in that category right now, looking for product, but also on top of that kind of knowing that this, maybe it’s somebody who’s a football fan.
Because for me it’s if the code where I live so then you can target those ads together. So you can use this as well as you, but for us most of the time we start at the bottom of the funnel, because we do go to do sales and this most of the time budget is limited. We start at the bottom, and this is really combining here search advertisement. What we had in the first part of the and then using DS, P Amazon’s demands high platform, which basically means using matching Amazon’s information about you about me with kind of advert advertisement somewhere in the web.
So when you go on the Sun or on beauty or somewhere else, they basically know. Okay, it’s you. It’S needs, and I will show you this advertisement, and this is what we can do here and the nice and the crazy part is. We cannot only do retargeting or quiets, but we also can do retargeting on similar ads so similar products, which means that, for instance, if I again back to my example and have my vacuum cleaner and somebody’s like now on a AG electron Karina and I spot Siemens Or Phillips can advertise those people, so I can directly target my competitor.
My competitor pool of people who have been on the similar product haven’t bought yet, but yeah are in the position of pipe and I can target them and the cool part is, and the yeah a little bit tricky part. So is that the competitor? Doesn’T he realize that so I’m not getting in a bidding war like on such a Iseman? I can really push them here, so the combination of postman is big and keeps it growing without investing more and more time.
So this is really where you can scale it. One example here what we did right now in the in the times like this, you couldn’t mean like okay, right now or the fitness studios are closed. We see a huge drop in the category right now, with protein shakes and everything around and with vitamins. It’S tricky. So we thought about a way how you can actually do that in a way not too pushy, but also how you can build that together.
So what we did here, for instance, is running in the pain on Amazon, DS, P, on Google and on spot of products, which we then run together in one funnel, and this is just one idea how you can think of why you’re right now and where you Can step in next and I’m quite sure we will have a second January after this everybody is allowed to get out again so that the fitness studios then again will profit from this.
But we thought kind of how we can use this in another way, and this is where you have to bit get a little bit creative. So it’s not only numbers but also to combine that and to get that just get those target groups. In terms of timing, I will rough this up a little bit for me. It’S important, it’s not Amazon, doesn’t work in a classic way where you would say: okay. This is neo C’s in between 30 and 40 years old.
He has a net income of X and he has a child and it’s household leader, Amazon works in a different way. Amazon was really focusing on what is your lifestyle? So are you somebody who buys more quality goods? If it’s are you somebody who is a garden lover, what is kind of around there and what you actually do? Where are you surfing right now on Amazon and if you’re surfing on Amazon for product? It’S really like you want to buy it, and now, when Amazon’s, when Google says Google shopping is for small stores for right now for free to fight Amazon in US with Google shopping.
Yes, but if you’re shopping on looking for Google for product, it doesn’t really mean you wan na buy and normally, if you’re looking on Google for product, you will end up on Amazon any way, because the first ranking factor the first SEO optimized traffic is Amazon and Most of the time, the ads as well, so it’s a little bit different here in kind of what information you have first party data – and I already talked about the different – how you can actually target those, but it’s important they thinking about behavioral targeting and not demographic And this is often the fighty of internally when you’re talking to classic trained marketing people.
Thinking about okay, I need to reach in my target group. This is my target group which I set by location, gender or whatever, and Amazon really thinks in a different way. So if a Grammy makes yoga, they don’t care how old she is. If he’s looking on Amazon for yoga gear, then probably she want to have it. So it’s really focusing back. I mentioned that it’s not only doing and sending people to Amazon or, if you you, can use it as well, if you’re not selling anything in e-commerce at all.
So if you’re, for instance, an insurance company – and you want to target new people, you can actually target people who bought really expensive, telly, so TV screen and show them the newest ad for insurance or for an iPhone. You can also target people who have like have business registered on Amazon, so our b2b clients and buying right now, a lots of office good and you could target them with maybe a software which is good for Texas.
So you can use Amazon’s information, also off outside of Amazon or link people to outside of Amazon, because I know a lot of people don’t like Amazon part, they kind of know it’s there and they have to use it. So this is the best CRM in the world which you can use for then, of course, a small fee which is a few pennies or cents per thousand people. So this is another option again, could talk a whole hour about it? So if you have any question here, let’s dive into discussion, one example here how you can compare this, and this is really then more upper funnel.
So this KPI click-through rate is important, then, for the awareness where we don’t look into the returner, let’s spend that much Amazon can often out-compete Google campaigns, because the conversion rate and the click rate and m/l everybody trusts in an amazon, a logo. They click the red of that, because of that is really really good, so that I make you more ads. Often out-compete Google commits, of course, and depends a little bit on the product, and you have to test it.
The tested is a really good point, so you can actually I’m often asked what you can do. We recommend for the first campaign, a budget of 5k doesn’t really matter how long it’s running, if it’s two weeks a month or six weeks. But this gives you enough data to learn to get the algorithm running, to optimize, to figure out if it’s really working and if you go for a bigger setup and one really sophisticated adder or it’s a little bit more complicated the whole funnel then recruitment budget of 10K, of course, this is a kind of rough estimate.
It really depends on what you want to do. For instance, if you want to read through retargeting and only have a couple of thousand people on your product every month, you can’t even spend that much. You can only spend a few hundred bucks. One last word for that for the retargeting here. It’S if you often get asked what can I expect when you look at your email campaigns, so the campaigns on generic keywords on Amazon and you have maybe there are nakos of 50 %, which is roughly in Ross of six that’s upside-down, and you can estimate that You will probably have the same targeting as well just as a rough guest.
Of course, the product should cost a little bit more than 50 bucks or you have to high involvement product. If it’s a toothpaste, retargeting doesn’t really make sense. But if it’s something where you have to think twice of, it always makes sense to integrate that in you’re, always on set up third challenge and last challenge before we having the wrap-up it. So me really important. We saw that in a different analyze, as why, when I showed the different graphs is that everything has to work together and for us it’s always.
You can do more or less everything on Amazon and its first up, getting a status quo done and what we do, and this is where you may be, and it depends on the scale what kind of possibilities you have. What I would recommend to you. It’S in the first step when you know thinking about okay, I know I know in a few months, everybody or a few weeks, everybody has to discuss what is my budget for the next year, which is my course right now really tricky what we do at the Beginning is come going really in the market and license so I’m checking what what is really my market.
It’S not maybe if I have hand her vacuum cleaner, it’s not the whole that communites only for Helmholtz cooking. Looking where I am I right now. What is doing what a surprise point because price and where Emma and my life cycle is really important on Amazon – do have actually changed with my product or can I do it much advertising if I want, but it has only two stars so first to the marketers, Then go in the brand potential, so what is my product, and what can I get so how much in Eric traffic is? There has a general a number in most categories: 80 % of the traffic has no brand involved, so the people are looking for a generic product and they don’t know which brand thing won’t have right now in the first step.
But there are the categories where the brand is really important, so there’s not a lot of to gain there. So this is the second step check. What’S my potential create, and with this you can really easily build your business plan and narrow down how much traffic there’s? What is my market? What’S my potential and then you know kind of forecast, like what kind of you can get out there, and this is really nice, then to get the budget you need by the way we see over all our clients right now compared to last year that they invest.
Fifty to hundred percent more than last year, so the in general overall Cline’s is fifty sixty percent in some categories is even crazier and some clients. Obviously they outgrow everything and they have nine percent more invest. But if your budget, right now for the next year – it’s not thirty or forty or fifty percent more on Amazon, you will lose visibility in the long run. Then we have. Obviously you have to plan a targeted and then measure it down, and we do this.
Every quarter with most of our clients, so for you as a QB, our or working quarters, it really helps you because of the timing, our enough drive to be much into it. But for me it’s important not only to look only on the kpi’s amazon offers you, but also to check kind of what, where I am right now with my organic position. Where do I have my sales? What is correct now we’re have a potential and the only this one example here so where we saw that in this was kind of conditioners we saw that was one year ago.
This was the market share in the category paid visibility and organic visibility, which we had on the slide here and we compared them against each other. So who is over investing right now in the category and so that not Leonor was by far the biggest in organic. So everything was organic lonoa, but they didn’t do really well into in terms of advertisement and Sacre Tran was going in crazy M Donna and doing advertising and one year later.
What we see is this only snapshot of course of a day but to make it show here. One year ago everything was mean or in their career, and now we have two packs of psychotron already and one of sometimes so Lenore lost more or less all. So in that category you can see those shift and how this actually works out, and you can measure with this and I’m forecasted can actually see. What’S what does it do so for me, it’s important to let you create your own dashboards if it’s going crazy on X, M crows or whatever using software like ours, where you have everything salience allowed everything combined or – and this is then the master step which I Would love to talk with you about is really how to build credit, integrated, really dashboards, where you run not only Amazon together, but all your sales data audio advertising later from Google Facebook, everything together to create like crazy dashboards, where you can actually see what’s happening act On it and that on a daily base, so you don’t have to always wait 100 days for a new report, but canned I’ve really enjoyed all of this have broke over 200 Rand and I’m very sure will work for you.
I know it was a lot of a lot of input, so if you feel a little bit overwhelmed, please take a minute, but ask me anything: I I’m here to talk and yeah. If, if there’s any option at me on LinkedIn, then you can have a chat. I’M strike fifth, I’m straightforward there. If you have any question, I’m really responsive or write me an email, yes and otherwise, I’m open for calls as well, which you can sign up on the link, because we have a little bit time difference now.
Of course, it would be a little bit shifted, but I will definitely call you back if you up for chat peace a so thank you very much.
You know they’re an Intelligent person, I’ve got a good job, but throughout that time like me, they Realized that the job wasn’t everything they only got a couple weeks holiday, Every single year and they’re looking for something else, but they didn’t want To do anything inauthentic, and that was the first thing they always say to me as They they want to be authentic, and I like that. The second thing is they Want to be able to do something and test it, so they can transition safely.
So what They’Re looking for is something that will actually help them. Go there safely. They’Re, looking for a side hustle to start it and see what happens? Is they Try a lot of things and typically they get into a place where they’re selling Tupperware or the next best nutrient supplement and always turns into one of Those weird pyramid things where you’ve got a sell, someone and a sell someone and sell Someone and eventually that burns out for them and they find themselves back At square one, so they look at all sorts of different opportunities.
I think Property or maybe selling on Amazon or starting another business here, maybe They become a coach or they look at all sorts of things, but really they Haven’T found their thing and what I always suggest when they ask me this, I Say Chris, what should I do? I said there’s one thing and this one Thing is the easiest thing to start. It gives you the number one skill to grow. Your business, any business long-term and it’s going to set you up for your future.
When you decide what it is, you really want to do and you can get paid really. Really well for it, and that is becoming a digital marketer. Here’S why it’s so Great number, one being a digital marketer. You can work part time also Being a digital, marketer, you’re able to solve a big problem for businesses, which Is getting them leads? Another thing that I like about it Is that it’s a science marketing is a science.
It’S really simple: it’s not a Huge crazy science. We have to learn all sorts of things. It’S just step by step. What you do for one person you do for every other one, here’s what I also like! About it is because you solve a big problem, you can make lots of money in Fact, a client of mine is making sixty thousand dollars a month working about Thirty hours a week – and I don’t know about you but 60 grand a month – that’s About seven hundred twenty thousand dollars a year 30 hours a week, would Sound pretty good, but here’s.
The best thing is when you learn this skill, you Set yourself up for any other business that you want to do in the future, so Three years ago I made a decision that I start certifying and teaching others how To be a digital marketer, it took me three years to get the program together. And to get it up to test it to measure it to figure out exactly what works now, We’Ve got that we’re able to show anyone in a six month program how to become Certified as a digital marketer to leave their job create a very high profit.
Slide hustle that really really helps them. Here’S a question I have for you: Think about this, how many businesses do you know they have a great product or Service, but could do with more exposure. More leads, more business, more sales, you couldn’t walk down any Street in any small town and not five. Four five, six Seven eight ten twenty businesses they should be selling their products or Services online true, and they don’t know how.
Typically, these business owners are In their late 40s, early 50s and even 60s, the Internet to them doesn’t make sense. However, if you’re reading this and you’re reading this on the Internet, I Bet you have an understanding of how to use some of these platforms. I bet you Have a bit of a base knowledge and I promise, if you spend six months with us, We’Ll show you exactly how to be a highly paid highly sought-after highly Profitable location free time free digital marketer.
So if this has made Sense, I want to show you exactly how this works, how a certification, Works what it is you do, and I want to show you how your first 10 clients just 10, clients will equal $ 100,000 income. I want to show you exactly how to do that. How to get started so I have a four day challenge coming up. It’S four days, you Can join it each day is about twenty minutes. Long and I’ll show you exactly One piece of the puzzle and on the fourth day I invite you to have a Conversation about becoming a digital marketer and about changing your life, Look you’ve got nothing to lose, go and check this out.
So click on this join in Spend 4 days with me, let me teach you and show you what others have done. Let me explain just how simple this is and if you’re an intelligent person that Thinks, logically, that can follow a system that can follow a recipe if you Know people need this, then you know that this is an absolutely amazing no-brainer. Of an opportunity so come get some more information I’ll see on the challenge.
In the last episode of marketing tuna, we talked about the home base and the outposts the home base. Your website is at the center of everything you do, but how do you make that home base convert people from just looking to actually becoming a lead and ultimately becoming a sail? That’S what we want to talk about today.
So when we look at our home base, we think about it as a traditional sales. Funnel we have prospects, people who know you exist, they might hear your radio ad, they might come to your website. They might see your car at a sporting event. We have leads people who have filled out some kind of information, giving you a name or told you what car they’re interested in and ultimately, sales people who have either serviced their vehicle or bought a vehicle from you.
Now the only goal of our website should be moving people down the sales funnel. We have all these people coming in the top these prospects. They might come from ads social media. You know email all of our outposts, but then what we want to measure is how many of those prospects are turning into leads. In other words, what’s our conversion rate, so, let’s just take a little example. Let’S say that we have thousand people coming to our website.
If a hundred of them fill out a form, you can do the math in your head. What’S our conversion rate, kids, that’s right, ten percent! So how about? If one of those people end up buying a car, you can see that we have a 10 % conversion from some weed to sale and we have a 10 % conversion from prospect to lead now. There’S two ways that we can increase sales on this website. We can either throw more people in the top or we can increase the conversion between each step.
So, if we’re not doing much on social media or email or ads, the easiest step might be to increase that number on top, maybe instead of a thousand it becomes ten thousand, then you can see that we now have a thousand leads and ten sales. That’S not bad, we increase 10x number of sales, but if we can’t drive more people to the site, if we’re already getting lots of traffic, we can just increase the conversion rate.
So what might we do? We might create a button, for example, when people are searching for a vehicle that they can tell us what they’re looking for now we have that name in our system and we can start talking to them. Maybe when people service their vehicle, we take their phone number and we send them text messages. So we have more people into our lead system or we might make the buttons fewer on the home page.
So there’s a clear call-to-action one way for them to give us their information if we can increase it. This conversion rate, even a couple percentage points, you’re going to see big conversions on the bottom of the sales funnel. So when you’re, looking at your website, two things you want to think about: how can we throw more people in the top through our outposts and how can we make that website? Do one simple thing get people to give us their contact information.
Very rarely. Are people going to make a sale on Facebook or email or social media? We need to get them to our website where they learn about us, where they fill out information, and we can know who they are once we know who that person is, you can do what you do best, which is sell cars in just two minutes a week. You can save time, save money and sell more cars with the marketing tune-up subscribe on our website to get started today.
Everything that’s really going on and I was like you know what this same exact share. That’S going to work for my business really works for any type of business right, especially real estate agents and Especially agents who don’t have a big marketing budget that you can go through and implement some of these different strategies To take things to the next level. Right now, One thing that I feel like I always focus on and almost every business owner Always focuses on, is getting new leads right.
Getting new customers in like that next person, right you’re, like you, you’re, always looking for that Next new thing, because it’s kind of like that shiny object of like Oh new, leads more people like all that stuff building that audience with the most valuable leads, the most Valuable audience network is already in your existing database. The reason why is because, More than likely, they already know who you are: okay, They’re, a warm audience or hot market, and they know like they kind of they have a little bit more trust And you have a little more credibility with them as opposed to a Brand new Lea who has no idea who you are You got to go through and build that trust.
You got to build that rapport, that Credibility, that authority and all that something it could be very expensive, very difficult and time-consuming right. So the number one way to go through as a real estate agent or any business owner out there and Take things to the next level is by using your low-hanging fruit, your existing database right and that’s one thing I’m looking to go through and do because I’ve Been going through and marketing a cold audience for last year and a half plus and It’s been very expensive and very like you know, I put a lot of invest a lot of money into advertising And it’s been good.
It’S been rewarding, obviously, but now I’ve got this pretty big audience. I can go through and I can market to, and they already know who I am okay, There’s like like they have a good idea of like okay. This is what value he brings and how he can help me, and now I can just go through and Add a more value to that existing audience and the same thing goes for you If you’re in real estate, no matter how long you’ve been real estate You’re.
Just barely getting in, you probably have an existing contact database, whether it’s on LinkedIn in your phonebook Or you know just some other network that you’ve got like Gmail or Outlook or any of these other contacts. And There are several ways through digital marketing that you can go through and utilize all this information right. So the first one is, if you have someone’s name their phone number, an email address.
You can take that data And you can import that into Facebook right and you can create a custom audience. Oh we’ve talked about that on previous articles. You can take that save data And you can upload that into Google. Ok and you’ve got that custom. Audience is saying: hey, Google! These are all like my people like their either past clients or their leads all that stuff. Take that same data. You upload it into your CRM Right.
So now, if you guys look at this, take a look at this for a second. If somebody’s going through, let’s say you have a competitive or a Competing agent in your market right and they’re, going to go through and they’re going to send out, maybe a new email To their list, or maybe, let’s, like let’s say It’s your same exact contact database Right, your same exact people, they’re looking to buy or sell their home, But they’re only going to send out an email, maybe once a week a little acute newsletter from one of the little you know: email, marketing, software’s, they’ve got and They’re going to do that.
Maybe once every week or once every two weeks, But then you you, wouldn’t uploaded your your database into Facebook, alright. So now you can go through and market to them, not only on Facebook, But also on Instagram. You upload it into Google. Now You can market to them in the search and Google search on YouTube on these different platforms on blogs right, then you also upload them to your CRM and you’re you’re, not your emailing them as well as send them attacks as well as maybe send them a Facebook, Messenger, and So for every one email that competing agent sends Someone is seeing you that same audience is seeing you on Instagram They’re, seeing you on Facebook They’re, seeing you on Google and YouTube in their email inbox in their on their phone.
They’Re. See you all these places now, if you think about that, if you got one person sending out just one email Casually every once in a while versus somebody who they’re seeing literally on all these different platforms, Who do you think is going to Win? Who do you think is going to actually get that this right? Is the person that’s going to be more present and honestly, a lot of you probably reading this article You’re not even sending Just that one casual email once a month or once every couple of weeks? You’Re? Probably just you have this goldmine, this database and you’re just letting it sit there now.
Obviously, I’m not trying to go through and harp on you because I do it. I fall prey to the same exact thing, But I’m trying to go through and and take things to the next level and the cool thing is is With Facebook. When you go through an upload, this custom audience of data, You literally, can go and spend 50 cents or $ 1 per day remarketing to this exact audience, and the cool thing is When I was on the phone with one of my facebook ads reps a couple Weeks ago, He Said that if you have a custom audience that your ads are actually going to show Before any other ads out there right so like if you basically have told Facebook Hey.
This is already one of my customers. It’S going to show before some other person, That’s just marketing to their cold audience because they Facebook’s like okay. They already know like and trust this person They’re already like an authority somewhat and so Facebook wants to show ads and content and posts all that stuff. There’S going to be more relevant to that audience right so Really, quick guys! The takeaways from this article is one make sure you’re leveraging and utilizing your warm market.
Okay, don’t just let that sit there. You know picking up dust and all that stuff make sure going after that warm market, Because that is where you’re going to see a lot quicker results then going through and running a cold ad to anyone on Facebook, on Instagram, on YouTube or even Going and buying Leads on Zillow Trulia realtor.Com any of those other marketplaces, alright. So, But we also at the same time, we always want to be growing that database, So we want to have some cold lead generation going, so we’re always bringing more people in.
So when is there time to go through, buy or sell a home that our Authority is built out and they can be know like and trust us right? The second thing is, is taking that data and Upload into Facebook is a custom audience. Okay and being present on Facebook, on Instagram Upload into Google and being present on Google search on on YouTube right and then also uploaded to your CR and being present in IVA and their email INBOX K on text messages in their messenger inbox K on all these Different platforms, So we can go through and market to them.
Okay and another key thing. The third key takeaway, I would say, is don’t just always go through and spam different properties or open house or anything like that, Make sure you’re having a little bit of a personal touch and a personal flair to it. That’S showing you, maybe, with your spouse, you with your kids, you with you know at the park, Maybe with your dog or whatever it is so then people can see like oh they’re there, like a normal human being like me Right, so they can go through and That have that connection.
If you go through and you’re like a basketball fan or a football fan, or whatever Show a picture of you at a game or supporting your favorite team or whatever, It is really like. People want to see that you’re, a real person And you’re not just always just spamming out stuff about your business kay so Anyway, guys keep those three things in mind: your warm market, That’s where tons and tons of gold is found number two make sure you’re utilizing That warm market – Just don’t let it sit there on the Shelf.
Gathering dust, okay And the number three make sure you’re showing to your audience to your customer database That your real person right, like you’re, not always pushing stuff about your business but make sure you’re going through and branding yourself. Okay, and so people want to go through. They can connect with you on a deeper level like if you’re, a huge like. Let’S say You live in Dallas in your huge Mavericks fan or a Cowboys fan okay When they go through and they talk to you you’re your customer, your potential client.
They have something to connect with you deeper beyond, just like oh you’re, going to go, sell my home or you’re going to Help me buy a home or whatever you could talk about the Cowboys last game or the the Mavericks last game, Or you know whatever the Topic might be, and you guys can connect at a deeper level there for deepening the relationship, The trust, the credibility authority, all that good stuff to help you go through and grow your business right so anyway, guys.
Hopefully, today’s a little thought it helped you guys in some way make sure you take that data Upload it if you guys need help as far as like knowing how to go through and do that Guys. I’Ve got tons of article on my blog, I’m showing you how to upload that info into the Facebook audience manager. Show you how to upload into Google showing how to upload into your CRM and Taking advantage of all these resources that you have at your fingertips.
In 2018, guys Technology is at its best right now. You have so many ways: they’re, cheap, easy and for just a dollar a day you can be going through and reaching this whole entire Audience right. So anyway, with that said, if you has a brand new here, my name is Jason Wardrop, I’m trying to launch a new article every single day on how to generate more leads, Make more money and crow. Your business so make sure you guys subscribe because you’re not subscribed yet Also, if you guys, like today’s content, go ahead, give it a thumbs up comment down below.
Let me know what you guys are doing to go through a differentiate yourself from the competition in your Marketplace and also, let me know how I can be helpful. I’Ll try to drop some links down below in the description in the comments section articles of how to upload those contact database to your Facebook, Ads manager To Google to your CRM all that to help you guys go through progress and with that said guys.
I hope you all have an amazing week and I hope you guys are killing it in 2018 and with that said guys, I will see you all tomorrow.
The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.
How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.
So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.
So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.
It’S not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’Re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.
You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.
We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.
It’S entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’S? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.
What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’S like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.
You want a quick laughs. You want a funny meme you want to, or you want to learn something you see something very valuable. It’Ll. That’S cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’T think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.
So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person. He was with my brother, it’s, but it’s entertainment right. So you got to think.
How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’T just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’S. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.
The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’M going to get him on the road pick up a seven like make it fun, make it real. That’S how you going to approach it at education. The way you approach education is people only really care about three things. Don’T want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.
That’S the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’S only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.
So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’S the three so bring that into your social media, marketing all right.
How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.
I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’S called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.
I’Ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.
It’S pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’S say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.
So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.
That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.
Here’S an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’Re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.
So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.
I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.
You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.
To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’T your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone and Like Somalia and you open it’s a dick pic like and now Instagram warns you of that.
So don’t start with that start with text it’s safe, it brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, Wait, what do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well.
So it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or like. I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio. Hey. That’S super cool! My mom’s from there I’m not going to say, make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy like this guy is my dude right and start The conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last seven years.
How much I sell you know them but come in. We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out. I’M not selling, nothing just come in. Let’S hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible.
Right
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There are many people who are in this hurry. I want to make money, I’m going to do this. I want to knock it out and they don’t learn the basics and I’m going to lay em out step by step. These will work for it any business, because the basics of business don’t change they just don’t they really don’t hey. This is Glendon Cameron with hustlers kungfu, the launch pad for baby hustlers, if you’re looking to make some extra money.
If you’re looking to get your hustle on, if you’re looking to build a business, you’re in the right place be sure to subscribe, because there’s a lot of great information here for you and who knows, if you are that super hustler, you can actually start making some Money today, let’s just jump into this wonderful content. Today I got a few things I want to share with you, so many people are deluded that they have no experience.
No resources, no connections, nothing and that they’re going to start creating significant money. You could create some money, let’s be clear about that. You can go on eBay, you can do Craigslist, you could do Amazon. You can make some money. You can get an app. You can make some money, you could do YouTube and make some money, but can you make enough money to live on and I’m going to talk about why that doesn’t work out for many people and it’s not hard to understand once you know what’s going on, but Many folks have this thirst of wanting to create these businesses and not learn the basics, not really pay attention to the things that you got to do alright, so just checking make sure there’s no big ol echo.
So the first basic is: let’s just you really that one we’re going to talk about just selling a product. You have a product or service you’re in the sales business, and many people will do things like. I have this LLC course that I’m going to get into and for those of you who are interested in the stuff stay toward the end, because I’ll break that down that if they can create an LLC with no assets, no business, no money that somehow they’re a Businessperson and you, you have a lot of this stuff going on on Facebook, that you went ahead and you create the business card now of a sudden, you’re, a business person until you start making some money until you get things rolling.
You may look like a business person, but you’re not, and I know that’s really harmful and that’s very hurtful and many people don’t like that. But what’s going to happen is if you’re calling yourself a business person when you’re not making any money, you don’t have any employees, you know what your product is. You don’t know any of this stuff that you tend to pollute the pool of business people and then the real business people are like.
I don’t want to hang out with them, but because so many people are so sensitive that they will not deal with the truth. That, obviously, you’ve got these conversations about who’s, an entrepreneur, who’s, not an entrepreneur and it’s creating a really unfocused conversation. You’Ve got people fighting over who’s, real who’s, not and they’re, not talking about how to really make money. So the first basic is, you have to have a product, you have to have a service and you have to start making some money until you do those things.
It is just mental masturbation you’re just playing around and there’s some people who have been playing around for years. They’Ve been talking about you know: they’ve got their business card, they’ve got these things and they’re like I’m a business person, and then they will fight you tooth-and-nail. If you say they’re, not while they’re, not working that hard to grow their business, now, second thing cash flow until you get some cash flow, and this is one of the reasons that I’ve talked a lot of smack about a lot of these.
While I didn’t go the periscope, I didn’t go the meerkat, I didn’t start doing stuff with vine. Those things I think periscope is still around. I don’t know about meerkat, I know vines gone and some other apps. They are wonderful. They they build these big communities really quickly, but they don’t make any money and the whole thing is create this business to get acquired. So if you want to be a successful businessperson hear me and hear me now: focus on making some money and developing cash flow.
Forget about the logo forget about the app forget about hanging out with this thing forget about clickfunnels, forget about that stuff focus on making some money, not a lot of money. But can I put this thing out my product, my service, whatever it is, and can I make money now we’re going to get to direct response if you are and I’m explaining what that is in a minute, if you are putting out a product – and you say, Look, I’ve got hey, we’ve got visual aids.
I got this iPhone right and I’m going to put this out. It didn’t focus, but I’m going to put this iPhone out the most sell it and I’m going to ask you for 60 bucks, that’s called making a direct offer. It can either be through a Craigslist posting, an ebay posting. Putting on your Facebook page. You can send that out in the DMS you like, I want 60 bucks for this. That’S making the offer and what response you get is direct response.
That is the fastest is the easiest way for someone with no experience to make money fastest way. If you go to your grandmother’s house or granddad’s house and like hey I’ll, clean out your basement, if you let me have everything down there, that you really don’t want, and you just start going to Grandma granddad’s house every day, putting that stuff up selling it every Day, five days a week, you make some money.
Direct response is the best way to go. When you have no experience, you don’t know what you’re doing you don’t know who you are, and you don’t know what your passion is best way to go pick some and just start making offers and collecting money. And I think that is one of the things that many people don’t want to do because it’s your selling, I don’t want to be a salesperson. I just want to put it out.
I don’t want to talk to anybody and if they want it, that’s cool and if they don’t want it, that’s cool and was that how you got your husband, a wife. Was that how you got that job promotion? Is that how you bought your car? Is that how you got your house? Is that how you graduated from college it that whole I’m just going to sit back and be real cool and chill and let it come to me know billion dollar fortune has ever been that built.
That way. No new nation has ever been established that way. No really substantial relationship has been established. That way, nothing has been established that way. So why do you think you’re going to make a lot of money by trying to do that seriously? Why why? Where does this come from? I’M just confused because you can get some responses, but you do not get the fast and vigorous response that you would get if you would just stop playing the games.
That’S all I’m saying I mean seriously. That is really what I’m saying, because if you want to turn up the heat on your income, you must be very direct. You must have intent, you must be actively going after it. There is no namby-pamby just waiting and seeing what’s going to happen stuff, it is intentional. It is vigorous and you’re really putting in a lot of effort to turn on the heat of your income.
It just doesn’t happen and that’s how many people are building businesses today. Kind of like I’m just going to put this out there, I’m going to build a lot of content and I’ll talk about content marketing in another article, because that is a whole different animal, because until you get the direct response thing down, your content, marketing is going To be whack, so you can’t content mark it until you know your customer until you know what’s wrong with your product, and you know what’s right with your product, you can even do good content until you get that direct Spahn stuff down.
So while I am over here, I’m going to be seeing, what’s going on, say hello to the folks in the chatroom. This is a live stream. What’S up Raquel, what’s up Monica, what’s up Adam lamode, what’s up gothic angel kennels when you get your in and number let’s, let’s do this, because this is one of the things well address: gothic angel kennels! Are you making money? Do you have cash flow until you start making money till you figure out your products? You get some direct response stuff going forget about that.
That’S easy! You could set up an LLC. You get your a ein in an hour. If you know what you’re doing. That’S not the hard part. What’S up Roosevelt, what’s up David, it’s a Sony, rug, it collars! What’S up, this is very good advice. What’S up everyone, the Internet is a tool, only learn how the cell will found 8. You 100 % correct tiger shark. I wish I could stay for this, I’m going to let it render what’s up Pharaoh.
What were the steps you took to learn to build websites and online marketing? There’S too much noise out there? How can that make sense of that, and where do I start, I’m using WordPress and the host gator alone? Second, let me get rid of some stuff and I’m going to answer that question. Let me get back to here. Ok, I learned how to do this stuff that I’m telling you from selling junk the things that I’ve said in the beginning of the stream about direct response.
I’M going to walk you through the whole process. I used to sell office furniture then for the longest career. This actually had just about two years I’ll be doing this longer than I did the storage auction business. Every day I was in the marketplace. I was looking at what people were buying. I was looking would guess my competitors trying to get units for good prices and when you buy a storage unit I mean you, don’t know what you’re getting you have to learn how to research marketplaces very very quickly.
So how did I learn the skills to come on YouTube to set up a blog with no training in blogging, no training with YouTube, no training with any of this stuff, because I made a lot of mistakes. Is I had years and years of training of direct response marketing everyday? I was writing an ad for Craigslist. Every day I was selling something every day I was writing copy for ebay every day. I was writing copy for Amazon every day.
For years I was putting stuff out in the marketplace to sell it. So when I came to YouTube in the world of blogging, I did not come in with this I’m going to put this out and as people are going to come to it, I inherently knew that people were not going to read my blog if they had no Interest I inherited it was going to be very hard to get attention and inherently knew that I had to make creative and interesting articles for people to read it.
Many people don’t come in with that mindset and then, when these things don’t happen, they all butthurt and mad and saying everything’s a scam and nobody wants to help them. It is the foundation to making money is not there, so it isn’t about. WordPress is a tool. Shopify is a tool: YouTube is a tool. Facebook is a tool and you got somebody that could take this cell phone and start making money because they have making money skill sets.
Then you have someone who can have this office all of these computers and stuff and go out of business in a week because they have nutty skills. So what you need to do is to learn basic marketing, basic sales skills and then everything else will fall into place and it’s not it’s not simple. I don’t want to say it’s simple. I want to say that it’s doable so forget about WordPress. Think about this, and I think I will be able to show you this in a minute because I’m going to get rid of some stuff, but all right that one away, so that’s not going to work.
Let me put that in there I was getting how to get rid of too many things. I’M going to see. If I could show you some and I’m also going to go back to the chat room. What’S up deshaun, what’s up Ryan, what’s life is good trade miles well going on just entered the auto sales industry and not advise anyone to learn sales if they want to own their own business, it’s basically a business in a business with products that one tray miles Hold on hold on a second, it’s something else, I’m not to start doing.
I want you to do this. Tray from your you’ll have to do this to me from your YouTube message board. Send me your real name and address and your shirt size, and I will send you a hustle camp t-shirt because that’s one of the best comments I have seen for people who’ve got questions and stuff. You can go ahead and get to my talk to my assistant. Patty, there’s her email address and there’s her phone number.
If you got any questions because a lot of people try to get at me and the DMS and stuff tray I’ll be looking for your stuff, and I will send you a hustle camp t-shirt once again. Real name address – and you know, put your comment in the message and a shirt size, and I will hook you up because that that’s really it that’s the thing and I’ve said that several times, because if you’re doing direct sales, you have a business because you got To find the customer, you got to serve the customer having a commission sales job is some of the best starting having your own business type training.
There is without actually having the business because I would think when I saw the office furniture and I was a commissioned sales person, it’s if you don’t make any sales, you don’t need. That’S the business owner. If you don’t sell something, you don’t run your business correctly. You don’t eat, you, don’t have money, you don’t pay, your employees is so you have to be successful and you have to have results or the needle doesn’t move.
No money comes in every bad stuff starts to happen and that’s being a self-employed person or a business owner, and I think more for the self-employed person, because, if you’re a business owner, you feel systems and processes where you don’t have to be there and you can Leave your business and still get income, so a business owner is radically different than the self-employed person, because money still comes in whether they’re, active or not.
Most of us are self-employed because, if you’re a true business owner, you could go to Europe for a year and come back and your money’s fine and that’s that’s the real but great answer tre. I appreciate that Mary Holmes first time, reading learning the hustle can. I have a t-shirt to FEMA, no married, no married. No, let me let me explain something. Let me explain something to you. Trey gave what I call great content.
He gave a great answer. He gave something that was stupid and it’s rooted. In fact, he got the t-shirt because he gave a great answer: you’re not going to get a t-shirt. If you just want one and like I said I may just do one or two t-shirts per stream and Trey’s got the first one. So the comment has to be of substance. It has to be real because if you go out and talk to any business person, they’ll tell you being a commissioned.
Sales person is the best training for starting a business. Oh no Mary! You can’t have a shirt. What’S up creative Pig quality because Mary, you didn’t provide value, and this is a good lesson for Mary Trey provided value Trey, provided something that is anyone that can use that four years from now someone coming here to read this stream will still get value. So, congratulations right now we’re going to get down to I’m going to put this up here because I know some people will have questions and stuff, and this is the person that you direct your questions to now.
Another basic is to realize you are in sales. You have to realize that you are in sales. Many people don’t realize that they’re in sales they’re just kind of like I’m hustling man – you are a sales person say this silently I am a sales person. I have a product service, that’s going to make lots of people that I serve better, I’m going to save them. Time say the money I’m going to make them happy and give them comfort them and give them luxury.
You got come at it like that. Just I’m out here you know getting loading it that that’s just willfully insufficient, woefully insufficient. So another basic is you have to ask for the money. Now I had someone talking some smack daddy smack about my you know the fact. For some reason, the fat cats LLC article is getting a lot of traction. Now they got a lot of new people coming in, and you know someone said something about me: raising the price of the course and I’ll put that out.
There notice, I didn’t say anything about raising the price of the course I’m in a new place, call it my foosh wing or what everyone got. My courses are for the people who need them, which means I don’t have to do a lot of hype. I’M going to put them out there they’re not going to have these super sexy names because they don’t have that so essentially, I’m rearranging hustle camp. If you want to be a member of hustle camp, which is probably going to take a year for you to go through it once we get it all set up, it’s going to give you these steps of one manager money correctly.
You got to manage your money correctly before you make more or you will mess that up and I’m not going to be kind. I’M not going to be gentle. I had a situation in hustle camp where someone said I was wrong and this is what I gave a very harsh answer because of me, your di, if you were in basic and the person challenged what I knew to be true and the thing is, there’s a Difference between studying the customer and being a customer, I was the customer and it sounds like a slight nuance, but it’s very very important and it was just about all of those sales transactions just sitting there.
Looking at customers dialoguing with customers over years and years and years right, so this person challenged what I knew to be true based upon they didn’t like my answer and the person. That’S for a refund got their money back and I win the group and, I said hey, you know we had this situation. Anyone else want to leave I’ll, give you the money back to day. She was only when they left because being successful, it’s not fast and it’s not easy and part of some of the things I was guilty for, and I apologize that for is.
I didn’t really to the nitty-gritty to details on how hard this really is and there’s a lot of people out there who have this false notion that they’re, somehow going to become very successful financially with little work, a little effort, and it’s just not going to happen. It’S just not going to happen, but you got people with like a so essentially hustle camp is going to give you the tools to be long-term.
Successful. It’S going to be hard! It’S going to take time you’re going to have to work, but you go through that experience. It’S going to serve you for the rest of your life. So how valuable is that and links below? If you want to be part of the experience or I’ll talk about something else in a minute, if you don’t have the money, do not put yourself in debt to get any of my courses, don’t do that what you do.
Is you read this blog? You look at some of the free content, the Craigslist stuff, to resell stuff. You go to Grandma, you go to granddad, you do that stuff and then you earn the money to buy hustle camp which, right now you see the four nine five nine. I move. The price up and you because if you earn the money to buy hustle camp, you mean that means it’s valuable to you and if it’s valuable to you, you will do better.
There’S someone that if I put it out at a low price and just sold it to a bunch of people just to get those gains and they get those dollars see, I want people to be successful and me taking you and blowing sweet nothings up your rear. It’S not going to help you be successful. It’S not going to help you get what you need to be, so I would rather take thirty forty fifty a hundred people through the experience and have people become really successful, the end to say like wow.
I got this big Facebook group or wow. I’Ve got all of this other stuff going on. That’S really not helping people, because I am NOT into participation trophies. I am NOT into trying to make you feel better about yourself. I am trying to give you information that will make you a better person, the more successful person. That’S just going to be hard. It’S just going to be hard, so that’s where I’m at and people just don’t really get into that.
So there’s a lot of free information here on the blog that you can earn the money to get in the hustle camp. Don’T put yourself in debt, don’t take out any loan. We’Ll do that stuff, and you know it’s just amazing and, like I said, if you got any questions, this is how you get your questions answered. I’M just saying ideal. Lady entertainment presents awesome, Trey Erica Williams. Thank you. I’Ve been getting cussed out lately, lamode, you sell every day your your kids, your wife, everyone being in control, resolving their problem, convincing them, Roosevelt Davis Clinton.
This is what they are. Selling people right now be more specific on that. Are they selling them the realness of being an entrepreneur? Are they selling them pipe dreams and what I call a laptop lifestyle, the N MinC my wife and I found out how to get internet access to rural America, and our success so far has been great. We’Re are forecasting 25k per month by December 2017, where the mouth has been the key of our success.
Well, okay, let’s go with that to the M and I NC these folks don’t have internet. You found out the way to deliver that Internet at the price. They’Re willing to pay you solve the problem, that’s business. You found a group of people, that’s a basic who have a problem: hey. They can’t get high-speed Internet we’re going to get it to them and boom the Inman. I wouldn’t be surprised. I wouldn’t be surprised at all because culturally, that isn’t how a lot of us think.
So you know once again. Congratulations! That’S wonderful! That that’s awesome, because there are many businesses out there that you don’t know about these folks are not online they’re, not showing you. Their bank accounts they’re, not showing you their checking accounts and you’ve got folks out there doing a million two million ten million 20 million 30 million a month, they’re not on YouTube of Facebook, because they know that if they put out there what they’re doing they’re going To get attached, they don’t, but that was some really really positive stuff, because the thing is to the in MinC: how hard was it for you? The bill, your internet service? How hard was that? Because the thing is this is what people need to know.
That’S what I’m doing the basics? This is what we’re we’re not getting into all of the top level strategies of you know. Upsells. You got people talking about. Upsells click funnels all this other stuff. They still haven’t made their first dollar online. They just want. I just want to have that knowledge Glenda. So when it’s written I’m ready, so I’m ready when it happens. No, it’s never going to happen because you’re not doing the things that make it happen that that’s just one of the craziest things that I see all over.
The Internet’s it’s amazing now here’s something else too. You must understand it’s going to be longer and much harder than you think it would be or should be. There are these false expectations and all right going back to the N. I see it took you one month and only six hours of research. Now I’m going to ask you another question: why? What is your background? Because one of the things that we do at hustle camp we get a little deeper, because I could be wrong.
You may have a technical background or not. What’S up Nigel, what’s up Roosevelt and say that this this is the reason for the changing in the messaging is to get people. Ah, let’s see that was interesting. It wasn’t supposed to be doing all that, but we will have to go here because I think my other cameras, I think the battery died, see I’m getting better at this stuff. I made preparations for using the other camera to transition to this one.
So we will just let that one go okay information system, so I’m not trying to be offensive. What’S that, what’s going on art, you’re a nerd you’re, a technical person, you’re logical, you know it’s either binary or not right. So you already had an emotional and mental environment in tech. Think about that because here’s another thing that happens with people who want to start businesses – and this is not to marginalize anyone working at McDonald’s or some other kind of job.
But if you’re working at McDonald’s, you’re working at Whole Foods you’re working at Starbucks – and you have no technical training, you have no special skills. You’Ll have no creative skills. It’S going to be real hard for you to build something, because not only do you have to build some, you have to learn how to build it, whereas you had someone like the MN, I see who already had a huge technical background.
There were some things when they were putting together this internet service. He didn’t have to ask cuz. He already knew – and this is one of the things like I may talk about it – some in the future and hustle cantwell on YouTube, because part of hustle camp is the foundation of wealth. Essentially, if you want your grandkids to be well off, you need to start now, because typically, the first generation gets something.
The second generation makes the money and then the third generation can ball out. That’S having expectations, that’s being somewhat generous toward the future, but a lot of people don’t get that because it’s all about that immediate gratification. You know going back to another basic of you have to understand. This is going to take longer than you think. It’S going to be harder, it’s going to be rougher, it’s going to be bigger, it’s going to be bad or it’s going to be deafer and you have to put your head down and work and that’s a problem for many people, because it’s like look Linden.
I’Ve been working for a month. I don’t see no money, this YouTube blog. You read me on. I work for five months, full time full time there wasn’t making no money just to get it going and we’re not tell people that they’re like well. I see youtubers Shaggy Z or I see Dana Dana on Instagram and I see so-and-so on Facebook and they didn’t do that. Well, they got more talent than you do. How about that cache me outside how about that? They there’s this just a reality.
There are people who have more talent than you. You cannot put yourself in the same vein as a LeBron or a Michael Jordan or a Venus or a Tom Brady or you can’t. But this is what people do they look, it’s like, he did it or she did it, so I should be to do it. No, there are some people were just more talented than you are. I know it sucks, but it’s the Ritz, the reality of life and I grew up in the environment where there was first place.
It was second place. It was third place, it was fourth place and after that a fourth place ribbon nothing. Then it got rid of the fourth place ribbon and just went the third. So it’s not one number one number two number three and you lost and you had to suck it up and there’s a lot of people who weren’t unable to suck up anything without becoming emotionally unstable and losing it and cut some people out and trolling.
And sending me nasty grams like linen you, you ain’t helping! Nobody you got money, you doing all this stuff, you should reach out dude or do that to say that I’ve helped more people than you have and until you helped a thousand people, that’s what that estimated start. Businesses, you’re really just talking that smack daddy smack smack to make yourself feel better for being having low expectations of yourself and not executing that’s really what it is.
I mean this is the whole thing, because you know when I started this YouTube blog. There was a written plan, I mean I love these legal pads. I rolled it down what I want to accomplish and there was a realistic timeline. I did not expect to make money from writing for two years. I beat my goal by 13 months. I had the 24 month goal. I had a $ 50,000 target and I achieved that in some in 11 months, but I was prepared to work two years I wasn’t going to give up after the first year.
If I didn’t hit my 50, I wasn’t going to give up at mom’s 16. I had a dedicated plan. That’S when I hear these people, I don’t have long-run plans, I don’t write stuff down. I have no goals, I just kind of like you know. I just kind of go with the flow. No monumental achievement and humanity has ever been built with that kind of process. Nothing nothing, zero, zilch, but for some reason there, because it’s easy and it appeals to your fragile egos.
So you just got to deal with that. Gothic angels, just that’s true on the give of the way free, I put free dog up and no one wants it in a small price. Then they all call. That’S really it’s about value. Is this really about value? So those are just some of the basics, because you have so many people out here who are kind of playing around hoping to make money, and it’s just it’s just not going to happen.
It’S just it’s. It’S just totally, not going to happen. What’S up doc Donny k? Now, here’s going to be some that’s going to really get bigger people triggered to use with Erica just put in there when you start your business, your business needs more money than you do, and this means in plain English, that you must have another source of income. So all of your business income can go back into the business.
I know that’s hard. I know you’ve been told that you can do it all. I know I know what’s that song by ti whatever you want, you can have whatever you want. You can start the business quit your job, make a lot of money and not work that hard and have plenty of free time. Those are all there’s some nuts to call it’s like Moby, Dick, that’s called fiction. I know people will push back on me because ask yourself this everyone that you know personally, that you appreciate that has success.
How long did it take them? How many people do you know that were literally overnight successes, the deacon in your church, the guy who owns the drugstore, the guy that owns a lot of property in your time, your town? How many of these folks got that like overnight? So you need to start making some decisions about. Do you want to be successful long term, which means you may work very hard for two to five years and not make a lot of money on the personal side, but your business.
I knew someone whose business was doing two million a month and he was living on a hundred K a year. He could afford more money out that business, but he understood that if he did, that can see your business cash flow to your business is oxygen. So if you needed, let’s say you’re in the hospital right and someone cranks down your oxygen, 50 % you’re still alive, you’re, just you’re breathing like but you’re still alive, but you labor breathing.
But then they crank up the oxygen to 70 % you’re a little bit better. Then they crank it up to a hundred percent you’re fine, you’re healing you’re getting better. This is what people do on their business. They crank down the cash flow, the oxygen to 10 % 20 % and wonder why their business isn’t growing and then a sucker dies, because you starve your business of something very important that it needs and people do this all the time because they like yoga.
I got ta go on this trip. I couldn’t I got ta do this. I got ta. Do this, I’m going it you don’t have to you want to so put in your mind that building your business is look you’re. Looking at two to five years now, I’ve said this before I’ve said this on several articles and it’ll be even more emphatic on that, because so many people are trying to hack around it or trying to you know, do what I do when before I came to Youtube I had a decade of business experience before I came to YouTube a decade and a lot of 12 hour 18-hour days and then to me YouTube was easy because I was working eight to twelve hour days.
It was easy because my perspective for hard work was so different than the average person, because someone was just like you know, because, like Sunday’s a workday for me and how it worked Sunday, how come you know you’re getting taken 2-3 days off? I don’t need two or three days off for what this charges me up. This is fun, so I don’t need to take a vacation for some of my love. If you got to take a vacation to recharge, you got to get away.
Maybe you don’t like that thing which is cool, take that vacation, but if you’re working in the business you’re doing some stuff, you need to do you kinda, don’t want to take vacations. You can. I have to force myself to go places. I have to set stuff up like this week. I was at YouTube was here in Atlanta and it was really good. It was really good. I learned a lot of stuff made a lot of cool people and I was there two days I could have been there.
Saturday, but you know it was YouTube Korea today and I really it was more for newbies, so I didn’t go, but it’s going to take time and investment. An energy baby is for real and I’m like I love this, keep saying that until it like sinks in let’s see. Well, we got a bunch of comments here. Let me jump up into this. Put that there all right so we’re. Where are we? Let’S go back? Donny K, good stuff Pharoah, the journey to a thousand miles starts with one step at a time it’s best to learn to enjoy the process of getting to the destination.
It’S just the icing on the cake and you got a mochi cause up in there too. That’S pretty cool the M and I see we paid to have a business plan prepared. The goal was 10 K per month. In 12 months we hit 15k per month in 10 months. That sounds really familiar like something I did the lavish where’s the free Crixus training. They get the initial startup money. I was given a lengthy call or buy links. I need to work to that.
First go to the lab at tre lavish. I was calling you d lavish another one. Tre lavish go to the beginning of the blog and there’s a little search bar and look at all of the Craigslist articles. That’S like 30 of them! So that’s where you get your free training or you can save yourself a lot of time and go to the links below the article and buy the $ 5 ebook. So you could pick Lamar Williams. I spending you’re just learning the market grooming.
My mindset I’m in my third year and I just started to catch traffic and make enough where I can live off and reinvest once again. Lamar is proving my point. I mean you know I’m trying to become like the anti internet. Marketer and it’s you know, stop appealing to your basic instincts. They use persuasion, influence tactics because, at the end of the day, the truth deals with us all and, and we can’t escape it daanyik a mill.
Drifting is one of the reasons of failure all day long. This is why I had a lot of mad set stuff on this blog, fantastic mr. Vic good afternoon. Do you have a course about how to build business and corporate credit? No, I have a personal credit course and I’m going to tell you something and I will turn that into a Segway, real quick. You need to work on your personal credit before you work on your business credit years ago and I’ll make this quick.
I had a really nice paid X and I had a Home Depot credit card with 100k limit, no personal guarantee, knowing just off my iin and off my LIC LLC those days of God, everybody that’s going to give you significant credit. It’S going to run off your FICO score and the only difference is they’ll they’ll check your FICO score, but it will not be on your personal credit report. It will be on your business credit reports, so you need good credit on the personal side to really maximize your business credit yeah, you can get a Staples card or you could get what’s called 30-day net 60-day net.
This is when the supplier says hey. You know you you make rings, will give you steel or good. You know for 30, you know, will give you 30 days to pass. That’S not as risky as $ 100,000. Unsecured credit card you’re, not getting that kind of stuff without a high FICO score. It ain’t happening, I’m just letting you know he used to happen, and some people can still kind of pushed the envelope with kind of like a marginal credit score, but you still need to be six.
Eighty, six, nine still just to get decent stuff. You’Ll have a higher interest rate, but you can still get it so work on that because you you, you got ta straighten out your personal and you’ve got child support thing. I little tell you’ve got child support stuff on your credit, poor. That will kill a lot of things. If you got that kind of stuff going on, you would have to get that clear, low and get that off or it will prevent you from getting a lot of stuff.
Mister are vos Sheila’s. I love how honest and realistic you are with the people. Thank you for bro, no problem, no problem. What’S up good Brian, what’s up bro Savelle to build my business to be full profit, while I work part time took three years at full-time profits to live alone business and takes a lot of work, almost any business yeah, you know you if you, if you’re taking The money out of the business you’re going to start the business, the M and I see you have to put every dime back into your business.
When you start no doubt yeah you’re going to have to do that for two or three years or depending on where you want to be because here’s something else to that, we’ll talk about in hustle camera, I have what’s called my basic living expenses. I picked a number and that’s all I live on. Even I don’t care if more money comes in. That’S all I live on and you have to do that because if you consistently adjust your lifestyle, as your income goes up, you’re going to be in the world of hurt when your income goes down because luxury wants luxuries, wants tasted become necessities.
So you’re going to be mad that you can’t live how you want to live when you never sat down and said, look this: this is what I’m going to live on. This is my lifestyle money. So if I got let’s say two million dollars a year more money, my lifestyle really wouldn’t change a lot. A few things would change, but they be small they’d, be more on the personal side, nothing really crazy. I wouldn’t like quit doing what I’m doing and then like that now, if I got ten million there would be significant changes because that’s a huge chunk of money.
Now, if I got fifty million, there would be some more changes, but the income would have to go way up for me to make these lifestyle changes and that, with those kind of numbers, this type of stuff, I want to be paying cash. So, even if the income went down, lifestyle doesn’t change, but what’s happening is you’ve got a lot of people who are doing these tactics, who are doing black hat tactics on the internet and they’re, making a lot of money and they’re developing these voracious appetites for a Certain kind of lifestyle and then when YouTube or Google do what they do there in the world of hurt.
Your Branson bear I’m learning so much for 30 days to 2,500. Oh, that’s why I thanks good bran, your money. That’S why I raised the price I included. 30 days to 2,500 and hustle camp and hustle in 30 days to 2,500 was selling for $ 2.99 on its own. So, instead of folding that in to hustle camp and keeping the price at hustle camp price, then pissing off everybody who recently bought 30 days to 2500.
I just raised the price because 30 days was sudden. I actually raised the price of 30 day. So, what’s up G Adams Cabrera I faced a possibility on taking FedEx as a client. That’S a wonderful! That’S a wonderful thing, a brand. That really is the MN. I see we got lucky as we were the rare unicorn Network sprinting from day one, because the demand was already there all right. Take the luck out of there.
Let’S go back to what you said. You said you paid. Let’S be real clear. You paid to have a business plan created, which means you spent some bread on the proposal. You didn’t quit your job and you’ve reinvested. Every penny that ate luck, that’s called business management. That’S not luck! Luck had nothing to do with it. When I wrote my first book making money A to Z, was self storage unit auctions.
Many people said I got lucky so I spent 10 years in the storage auction business. I wrote a book 14 months for the shows came out. I created a YouTube blog with 200 some articles before the show’s came out. I created a blog how it? How does that luck? Luck is if I’m walking down the street and well there’s a hundred bucks, that’s luck or I’m driving down to 80 500 400 and the winning lottery ticket blows in my window.
That’S luck! All that other stuff is called execution. Never call your accomplish! The accomplishments! Luck! Get rid of you know if you’re talking to normal people, yeah throw you I got lucky, so they can feel better about themselves and not attack you. If you want to go that way, yeah, but no, you did not get lucky. This was an intentional plan that you studied the market, you execute it and you won.
That’S what happened if you want, if you want Amex, also with Amex, if you get to the exposure limit they’re going to ask you for a lot of financial documents, and if you don’t give them those documents, they will close all of your Amex products. Eric wins. We have to reinvest in my paying company three months in a row best decision ever. I had a lot of credit at that time and you know for the record.
I am NOT like Dave Ramsey. I love Dave Ramsey. I think he offers a lot of great services and helps people, but I disagree with him on the business side, because if you got a job – and you got like say $ 50,000 for personal credit – and you have a business that has real cash flow, don’t do This, if your business doesn’t have cash flow, and you can float yourself a $ 10,000 loan or $ 20,000 loan and make sales and then pay that credit card off do it, but you need to have cash flow.
You need get back to that. First part of direct-response making money that you can do that, and I can tell you from experience your credit limits will like grow like crazy. You drop in 10 20 grand a month on your credit card and paying it off every month around. That’S it. You used to be like 3 months now, it’s like 6 to 9 months, but you do that for 9 months or a year they will just like go crazy on your credit limit.
What are some of the basics of starting I’m just giving you the basics, see! Here’S the thing, because these things are not sexy, people don’t think they’re the basics. Direct-Response you’re selling asks for the money we haven’t even got to the manage of the stuff management stuff, we’re still on the things to get started to get that money. Everybody wants something. That’S sexy because here’s the thing you know what what’s managing a business is making your employees and your customers happy that’s managing.
If you can manage that, you will become rich because it’s hard. So let’s see where we with this, because there was a C okay. That’S weird, I don’t know where we are hold on a second actually turn that off so we’re at 45 minutes. Okay, I got a few more things to say that I’m going to bounce make sure that yeah, I forget the guys name at the Y Combinator. Essentially, they give everybody 20 G’s and the best company wins Corey Roberts, serious question new subscriber love.
The mindset that you have, however, is this really life right now, look! Okay! Even when I was doing the webinars and stuff. I never did that fake live stuff where no no, this. This is really I you know what I know where Corey gets this from there’s there’s these programs there’s these automatic webinar programs where they’ll tell you that it’s live. You pick a time you show up, and then you ask a question.
You get some weird response or you you just know, something’s off, but yeah that I never did that. Even when I had the old Facebook group, I said: don’t do that if you’re going to do that, tell people that’s recorded if your society is good, they’ll still read it do not fake that it’s live. I love you blending because you teach us to success. It’S mostly hard work is this strategy could brand? It really is because the thing is, if you look at it from a to the 3 to 5 years standpoint, that’s more doable, but you know you’re going to go from broke-dick, Danny and 90 days to the man that that’s unrealistic, sure they holiday giggling and any Tips for a new blogger on wordpress, no, the main name, but I have like 30 followers looking to monetize.
Everyone is talking about email list to make money. It’S a lifestyle blog. Realistically, you got another two years of work: you’re not going to make any money with 30 plus followers. I would say: build your blog right every day and find your direction GM’s, iPhone and iPad with services. A good ideal for a side. Hustle depends on where you live, but it can be. I think the markets getting a little flooded, Corey Roberts, I’m glad you’re laughing no disrespect you gave me hope.
I understand no, I’m not disrespect. I know where you get that from because there’s a lot of fakeness online, you have people who do this every day that they are doing, live and they’re not really live, Maddi ghosts. I’Ve made about 70 K trading stocks from thinking upon a condo and renting I’m looking and getting an LLC in the end, then we’re also catching them on Bitcoin stock out next week, Maddie girls.
I got a bit of question. What’S your long-term plan, what are you looking to do because, let’s just squawk through what you’re saying you, take your 70 K and put some other money? Listen, you got 122 buy one condo and you buy it in a good place. So you park $ 120,000 in this one condo and make rental income of 12 1500 a month, so you get 14 grand at 18,000 a month which ain’t bad, but what else you going to going on cuz, it sounds like.
Oh, some parts of your plan are missing: Timmy P, best advice for a trucking company with 30k debt bringing in 12 km of and my personal expenses are 4 K a month, keep doing what you’re doing and keep stacking. And then, when you get to 50 to 60 K in the bank, that’s not going to be set aside for taxes. You can look into either hiring another driver buying another truck or something like that and, like I said, your debt is tax deductible.
So I’m not really worried about that, because the thing is, if you’re, making 12 with one truck, I’m assuming cuz, you didn’t have any trucks you have, but for you to make more money you and you need more trucks. You need more drivers. Sure I mean you got a long way to go, because I I can’t really get into that. I can show. I can’t show it to you, but my first year on YouTube, I think I got 20,000 views, my first full 12 months.
I mean I started making money long before I got views a lot of views cuz, you know my conversion rate was really good, but yeah. You got some work to do. Starscream 15:40 I’ve been given an opportunity to buy business for 20,000 K that has a it. Has 40 to 50 K profits per year, but I have no experience in that field or business experience. Would you recommend I buy it? No! No! Keep your 20 grand and do this.
It’S like look! What I’ll do for a year is I’ll work for you as an employee. You don’t have to pay me any money and I’ll learn the business, because that that’s just a recipe for disaster and you’ll see online where the business owner will stay on for a while, but see once he sold that business and got that bread he’s going to Become disinterested, it won’t be around that’s just for the profits, and I would I would pass on that because the big thing is, you have no experience in that field.
So there’s so many things that you have to learn. You’Ve got, and I don’t know if that’s all the money you have but there’s some more things you need to think about gothic angel Kindle. So I want to start on Amazon. Do you think one or two practice the way to go is just flooded with all kinds of stuff. Once again, direct marketing find out who your marketplace is. That’S going to help you with your product selection, your brand, can you still use a bee Bay and Craigslist to bootstrap your startup all day long Starck screen 15.
4. It’S a locksmithing business, but I would be the only employee pass. Keep your 20 grand pass! You would have to learn how to be a locksmith. Locksmiths have to be on call. No, no, no. No, this just passed cuz. They are even interested in locksmithing. Roosevelt YouTube has changed the advertisement by saying not suitable to all advertisers, not to pay for YouTube. Is where your thoughts, I don’t know, I’m not putting ass.
On my new articles, I I made a decision. I don’t know three four months ago where I was just. I was going to do me. I was going to do what I want to do. I know talking to some people. You know why Kanye West voice, talking to you like it’s just you me. A lot of people are not going to dig this message in it and that’s cool, that’s really cool. But the thing is, I noticed the right message. I know it will help the people who it’s meant for because that’s where I’m at like, if you would come to this blog and use, I’m not feeling that guy, I ain’t for you, that’s just how it is so, I’m creating more of the original type content That was created, I’m not putting the ads on the articles, because people will advertise their stuff on my articles against my stuff.
So I don’t really think about that. I’Ve completely pulled myself away from normal YouTube tactics because I didn’t start this blog in a normal YouTube way. So why start now? I’Ve got enough, you’ll be seeing all kind of stuff just kind of like what I was doing with you know the better quality camera, because I didn’t bring my I got like what do you call that thing where you can? I got an extension cord where I can plug it into the camera.
I didn’t bring it and I knew that battery was going to die. So that’s why I set up the logic cam here. So when that sucker died. That means I switched over. The goal is a better quality, better content, and just do it my way, because you know I’m in my happy place again, so I don’t really subscribe to a lot of YouTube stuff. It’S just it’s not made me the most money. So don’t really put a lot of advertising that I think if you’re going to start a YouTube blog, you need to start something that’s going to make you happy something that you can do day after day, some that you have a lot of fun with otherwise you’re Going to get burned out on that YouTube event, it was a lady talking about that and she’s been doing this for a while and she’s just literally burnt out, and she doesn’t know what to do.
You know we’re kind of giving us some suggestions. So if you create some that you just really don’t like just to get that brand, it’s going to bite you and it’s going to bite you in the butt man. It’S really going to be not what you think that you’ll see the money, and that would be nice, but at some point there has to be an emotional fulfillment. You have to get somewhat of a high doing what you’re doing you know like.
I said: I’m changed a lot of stuff, okay, so that went off some, probably what I’m going to do on this. It’S like a part two I’ll, probably do that, because I didn’t really get into the management, because one of the things I’m doing in hustle camp is I’m giving you a progressive and logical blueprint and you’re going off my experience like okay. Let’S say you really give a management money, you probably don’t need the first part.
That’S why I have multiple tracks going on, but my life was a disaster and it wasn’t because I wasn’t like blowing my money on crazy stuff. I never had any kind of dependency or addictions or anything. I wasn’t doing that it’s just, but I still wasn’t manage my money properly. I didn’t operate my personal side like a business account and I’m giving you that progression that makes sense and telling you it’s going to take some time.
It’S going to take a little time, and that way you can start getting that stuff together. So when you get your business idea of your business thing going, then you don’t take two to ten to 20 to 30 steps back, because you can’t manage your money. Look at the number of athletes who went from being in college to multimillionaires who ended up, broke and part of it. Isn’T they weren’t bad people and they had nothing to do with it? They had no one in their life to say look.
This is how you do you. This is what you do with a million dollars. This is what you do with ten million dollars. This is what you do you go out and get yourself a disability policy. They don’t have anyone to tell them that stuff and they were just figuring it out along the way by themselves, and it’s pretty sad I mean it’s like really really sad, so yeah you just put your YouTube blog for you. Roosevelt GA is preparing and reselling home appliances, mainly washer, dryer and refrigerator for a side hustle on sale through Craigslist.
We are, in my opinion, just my opinion, we’re in the recession and it’s a recession moves that business you’re talking about G annum. G Adams is going to boom starscream yeah, I’m interested, but I’m in a tight spot to do it and I’m one year away from a degree in chemistry. Thanks for the advice, yeah get that chemistry degree. Trust me on that angel Morales, hi buddy. How long how you doing I want to start a YouTube blog about my experience with my custody bout to the courts with my narcissistic baby mothers.
How will that accomplish this? I’M going to give you some advice that probably on here don’t do that that niche is rooted in pain and it’s going to I mean I know what why you want to you want to help people I get that, but you could really injure yourself and you Can injure your kid, I would suggest pick something else. That’S just my opinion. That’S just my opinion. Fer. You rather buy the business taking a couple years to profit.
There are so many pitfalls. You were encounter. I’Ve been working on my business in my spare time for 3 years and that’s that’s one of the big things for a lot of people. When I was doing strictly storage auctions, I have the guys name was Morris and he got in early and he was in because I actually gave them the storage talking group since I’m not doing storage auction. So I’m going to keep the group, so I just gave it to the people who are doing storage auctions and he sent me a message.
He said I just got laid off and I’m not worried. Thanks to you I’ll just expand my business I’ll be fine. You know I’m not going to miss my mortgage, I’m not going to miss any car payments. I appreciate that see now. That’S the kind of stuff I like, but the thing is: if you get people who don’t execute that story’s never going to happen Morris executed, I gave him like 10 % – maybe 20 % – and he did the other 90 80 percent.
And that’s where the lots of stuff falls down and that’s kind of you know the things that I want more of so for those of you who were interested in hustle camp or you have some questions because now I have a better system because there’s so many Ways that people come at me through Facebook themes, instagramming also the player I just can’t handle that. So we’ve got a question about hustle camp or any course just go ahead and hit pati at V school for hustlers dot-com or you can send her a text.
You know you can either call us in the text and she’ll get back to you and for those of you who want to be part of hustle camp, we’re going to be entering to the well foundation process in a few days. And what that is is to get wealthy. It’S not overnight thing. It probably won’t happen in your generation, but if you’ve got kids, you got you know grandkids. If you want to set the stage for them to not struggle like you did or also and you’ll be comfortable, you know you’ll start making money, but for the real multiples to happen, you have to learn how to teach your kids, how to manage money and build Businesses and that’s what I call the wealth foundation staff.
Any of those thing we’re going to talk about that and we’re going to talk about how to start a business with $ 10,000. We’Re going to talk about how to store business for 50,000, plus some more stuff. Cuz someone asked about the business credit in the LLC and then that’s some Ament to bring up I’m going to do fat cats for fat cat profits. How LLC’s make you bank part two, but I’m going to do it through hustle camp.
So if you are in hustle camp, you will get that very soon, because it doesn’t make sense to tell you how to do this LLC stuff when you’re not making any bread. It’S just like you. You got all of these bullets, but no gun just its value, but I think that’s giving the LLC and stuff before you establish cash flow revenues, some kind of multiple streams, ain’t. Something is just putting the cart before the horse and that’s why and this isn’t one other thing.
So it’s like. I know a lot of people want it. I can reopen it up, people will buy it, but it’s not appropriately positioned for you to get maximum success. If I do that, but if you go through hustle camp – and you learn this stuff and you put together these businesses, then with the fat-cat secrets, makes way more sense and that’s how I’m going to do it so for everybody who’s already in hustle camp, all those Folks who got in early, I know they’re going to be loving it because I’m going to continue to add more training.
That makes sense, I’m not just going to put stuff in there. I get people every week who said hey. Could you do a course on that? I’M like no, I don’t have an audience for that, so I’m not going to a course on that, but this is going to be very, very special. So if you wan na be part of the experience, while I am here, let me see, let me cuz, I don’t really. I know I changed it and this weekend you know I’ve got some consulting clients working on branding, which is real hard.
We’Ll talk about that. A little later, but I will tell you exactly what the price is and I’ll even tell you what’s in there too. Okay, I raised to the 519. I knew I had to be more factual hold on a second. Let me do something for those of you who are still here, because I know a lot of people left like. Oh lord, you trying to sell something. I’M out, I’m only here for the free information, that’s cool, then the love.
So let’s get rid of that shot and let’s get rid of that shot. Then I’ll show you there we go. What’S that’s I’ll pop back in here for a second and then we’ll show you in a second what you get because part of this is explaining some things to you and that’s very important, because people like you know I will send this for me, man what we Doing how we doing this and then and I’ve loaded it up with a lot of stuff that makes sense: okay boom there we go so I’m in there.
Okay, what I did – and you know it’s 600 bucks – and I will tell you the price – is going to go up at some point. I’M not going to tell you when cuz it’s based upon when I make moves, and I don’t know what I’m making these moves. So I’m not oh, it’s going to go up the end and mom best get in there, while you can but you’re going to get disruptive money, personal which goes with how to manage your money.
How they’ll never be broke again? How to manage your money? The $ 25.00 hustle, which is a quick way to make money with a little small investment. I got some live streams in there. For you, that’s an essential steps to hustling becoming the boss, the Craigslist marketing course hustle camp. This is really the money. Epik resell a path to better flipping profits in 30 days to 2500. So why did I do this? I put stuff in there because I don’t know how you’re coming in or you broke dick Danny or you a seasoned entrepreneur.
So essentially, anyone can take hustle camp and find the place to start and start working on some stuff, while other things are being developed because it’s going to let’s say pop out of here, because this is a bundle. So you get a bunch of courses in this and then we will go into. I have that where you can even see it nope yeah, okay, I didn’t put anything on it. So essentially this is going to be built out.
It’S really nothing in there, because everything is running in the facebook group and probably before the end of the month, we’re going to take those courses. Those prompts the steps and put them here so you’ll have them, because I had to create a container where to put this stuff, because one of the things that I did was I just let this thing develop. I didn’t force it and now we have a better orientation to how this thing’s going to go.
So let me check the comments all right, so let’s get back to that. So go back again and that’s what you get so that’s the thing. So I can tell you once we get into cuz, there’s probably going to be zero to a hundred thousand, which is going to be a manual some things you need to do to do that. That’Ll be part of hustle camp. All training for the next year are going to be things that make sense for hustle camp and you getting a better business, a better lifestyle, better credit on stuff, all that’s going through hustle camp.
So once we get to filling out the web development through entrepreneurship tab. It’S going to be crazy and it’s going to take time, I’m not going to be able to do this in a weekend. I’M not going to be able to do this in a month. I fully expect it to take a year to build hustle camp out the way that I want to, and you know in the beginning, I was just putting it out there cuz I was going to like let it feel out instead of just kind of forcing it Now I know exactly where we want to go, how I want to do it so everything that will be in hustle camp.
It’S going to be for building wealth development through entrepreneurship, and the first thing is: you need to learn how to hustle before you get the business, then, once you learn how to hustle make some money get out of the debt trap, get out of the trap of Being normal get out of the trap of living like everyone now, let’s get out of the trap of having car payments, then you position yourself to start a business that benefits you now benefits your kids benefits your grandkids, but you know if we don’t take these steps.
It’S just not going to happen, so that’s. How are we going to do so once again appreciate y’all coming out here on the Sunday and I’m just going to end on this note or anyone has any questions. This is where you go also be sure to subscribe and share this article with people you care about. You sure. Do all that appreciate that. So, with that I am out, I will catch you guys.
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