Nathalie, Parra, Hoffa and I’ll, be your host in a series of articles on how to make a business case for social media and customer service, because I covered customer service, CRM and social media as an industry. Analyst people often asked me how these technologies can be used in business. I then ask them a question: are you interested in increasing sales or decreasing costs if the person I’m talking to is a customer service manager? I also asked whether the customer service department is getting the respect it deserves for the critical role it plays in the success of the business.
Of course, the answer to the first question is always: yes, everyone wants to make more money and spend less of it, but more often than not. The answer to the second question is no. These articles will help show the relationship between customer service, social media and the overall benefits to the company they’ll help. You prove that social media can affect the bottom line today, and the customer service can contribute to the social media strategy that sets up your company for success in the future.
Who knows it might even be your ticket to the executive suite many of the customer service executives. I’Ve gotten to know have told me that they dream of the day that their CEO will actually listen to customer calls. They know if their CEOs heard all the complaints they’d stop, telling them to find ways to do more with less. Of course, they also know that their CEOs will never listen to calls, but as customers start tweeting and blogging and posting comments, they can do the very next best thing they can monitor all the mentions of their company in social media and pull it all together into A presentation when they show the results to the CEO and the team pages and pages of complaint after complaint, the typical response is shock, and then the CEO usually says something along these lines.
We need to fix this and we need to fix it fast. I don’t want people to see this, it could really hurt our brand and our growth. Do you know what to do about this? Customer service executives can then assure the CEO. Not only do they know how to make the bad publicity go away. They can also prove that it will pay off when it comes to the bottom line. For example, they can show that an investment in social media will make customer service less expensive and customers more loyal.
I’Ve seen these situations lots of times it’s the moment when the light bulb goes on for the executive team and the CEO it’s when they get at a gut level. What can happen when customers no longer pick up the phone to dial the contact center to complain but they’re using social media to air their grievances? It’S when they realize that all of these complaints will last forever meaning they can’t be taken down with millions of people.
Tweeting and posting and blogging the result can be stunning. For example, 70 % of bloggers write about brands and products, and 51 % of online users read them, which affects sales. What’S more, the treatment of customers has become the topic of TV shows like Undercover Boss and outsource and books, like your calls, not that important to us and PR disasters like United breaks. Guitars article are on everyone’s mind, but all this attention to customer service you’d think it would be easy to convince a CEO that it’s important to meet customers where they are not so much to really get a CEOs attention.
You need to show how social media will affect the traditional metrics. The contact centers live and die by. So how can you do that? First you’ll need to show what people are saying about your company. Second, you must prove that social media can affect the metrics. That result in higher savings and higher customer satisfaction to tackle the first task gather some examples. Depending on your industry, people will use a different social media mix most we use Twitter and Facebook, but their use of blogs forums, Flickr YouTube and other media will vary.
There are many social media monitoring tools that you can buy, but if you want to get started, you can use some of the following tools for free, for instance, go to search twitter.Com to search for tweets to search for blogs. You can go to technorati, calm and for forums. You can try board tracker calm. You can also get Google Alerts at google.Com backslash alerts or use a search engine to find negative posts by putting in your name, followed by fail for the second test.
You’Ll want to prove the ROI of social media programs that you’re proposing once you’ve shown how social media can affect the bottom line. You can also make the case for how it sets your company up for success to find out how to do both tune in to the next articles.
Thank you for visiting my post about the video I found on Youtube. I hope it gives you a little insight into customers and how you should treat your customers. Remember, I appreciate you and what you have to offer. Check out what Allshouse Designs thinks about customer service.
Just take a look at it from your perspective. What do you do when you want to find something on the Internet? You search for it right and then you click on one of the links on the first page of the search results. In fact, more than 90 % visitors will behave exactly the same way ever wonder how those web pages at the top of your search results got there it’s, because they were search engine optimized, exactly how search engines.
Work is a closely guarded secret, but the main principles are known: they’re based on two main factors: keywords and links. Let’S focus on keywords: first, your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title address or headings, but careful quality over quantity should be your rule of thumb.
Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence, instead of focusing on quality content first and how about the links websites that link to yours basically tell search engines that you have some good stuff there, but again quality over quantity links From irrelevant sites won’t help you get a better rank. What we’ve just talked about provides a basic introduction to SEO.
In reality, it’s not a simple task and you’ll definitely need someone to help you with it. Someone like us will develop a custom SEO strategy specifically for your business, identify the right keywords, right, friendly site code and figure out the best linking tactics but, most importantly, we’ll help. You find ways to provide high quality content for your visitors and search engines as well. So do not hesitate and contact us today.
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Okay, How did you start how to get your first clients And then how to go through, take it from zero to ten thousand dollars per month? Okay and then once you’re at ten thousand dollars per month, How many of you guys would love me to show you how to take it from ten thousand dollars per month to even a hundred thousand dollars per month? How would you guys like to see exactly what I’ve done to go through within twelve months, Take my business from in essence zero to over a hundred thousand dollars per month? With what I’m doing here? Okay, We’ve got star from Venice Beach.
What welcome star Okay awesome guys! Well, That’s we’re going to cover today We’re going to go through because, obviously like, if you’re wanting to start your own digital marketing agency, That’s the core! That’S obviously the title of this article. You need to know how to get your first clients. You know how to go to have success with those clients, because I know a lot of people They like want to start their own agency, but their biggest fear.
This is me a couple years ago is why I want to get clients, But what, if I have no idea how to help them, how to run ads for them how to get leads or success or any of that stuff? So I want to cover that, for you all today get those first couple and honestly, You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy. It really is not that hard. That’S what I went through and did, but now I’ve kind of merged to the fact where I am Just you know, I’m trying to go through and specialize only in sales and market We’re going to talk about that here as well.
Okay, so Awesome guys – Let’s jump into this, so the first point I’m looking down here, because I’ve got these little notes right here. I’Ve got three key points I want to share with you. So number one is Get experience. Okay, What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency, Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell You about here It is a little bit, but you need experience, so it doesn’t matter What clients you’re going to go through and grab Could be.
Chiropractors, dentists, real estate agents, gym owners, restaurants, anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now, when I first got started, This is me back when I was super naive with all this stuff. I was like man. Well, You know everyone that has a successful agency. They’Ve got all these testimonials. They got all this stuff like.
How do I go through and sell somebody without any Testimonials like? What do I go through and do, and so really the key is, is going in first And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks. Whatever the timeframe is and say, hey, look, You know. I’Ve been really studying Facebook advertising, It’s really hot right now, There’s so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency, Whatever it is and help you go through And market that business? Okay, so you go through and you say: hey You don’t even have to pay me.
Okay, After the two-week trial or before we trial. Whatever you’re doing you can say, then we can go through and we can talk about What the right amount to pay me is And we kind of move forward from there. Okay, so we’ll just like we’ll use your Facebook advertising money. Okay, So they set aside a budget of 200 400 500, whatever the number is, and you go use that money to gain that skill set. Because, honestly guys, I’ve been through a lot of Facebook advertising Courses and all that stuff, especially when I first got started.
But honestly, at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff, And you will learn way quicker way more by actually going through and gaining that experience. Okay, so anyway, that’s number one and the best way to go through and get clients. You guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on.
Facebook, hey I’ve, been studying Facebook ads where I’ve been studying. You know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out. I won’t charge anything. We just do a little trial run and we’ll see how it works. Getting leads for you in your business And then you’re going to get people responding and you can go post on your personal profile.
You can post in some local Facebook groups like Wherever you live. Let’S say you live in Dallas, There’s, there’s local Facebook groups of there Dallas specific kay could be like Dallas, small business owners or Dallas. You know gym owners or whatever it might be, go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so, Let’s just hit anybody have any questions on that real, quick, I’m going to dive into Number two, and if questions do pop up I’ll jump into that, because I know there’s a little bit of a delay when we’re going through and doing these YouTube lives.
But if you guys have questions on number one hit them up in the chat box. But number two guys once you go through and You have your experience right. You’Ve gone through You’ve worked with all these different types of business owners. All these different clients. You want a niche in and get specific to one Industry. Okay. Now, when I first got started – and this was you know – probably When I first got start with more of the Facebook advertising agency model – This is probably two and a half years ago, or something like that.
I was working with Dennis chiropractors real estate agents network marketers Insurance. I was like working with so many different types of people just to gain that experience, But then we started seeing consistently really really good results with the real estate market. Okay, real estate agents, real estate investors, real estate brokers, And so I went all in on that. I went all in and just started focused on those, because we had some campaigns That we’re working Extremely well to get buyer leads seller leads, you know, promote their open house, promote their listings, And so I was like you know what I could either go through and Continue to try to reinvent the wheel of okay, Let’s, like I’ve got a new insurance broker like I need to go, find out a good campaign, That’s going to work for them and then the next thing you’ve got a mortgage broker.
The next say: you’ve got a fitness, a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick With those okay, So that’s what I went through and did We’re starting to get some really good results in the real estate market. And then I was like you know what I’m going to go all-in with this, I’m going to only do real estate, because I know these campaigns work and now my only focus is He’s getting new clients getting new customers on to go through and help them take Their business to the next level, okay, so Anyway, guys that that’s kind of key number, two so like you can see how it kind of contradicts number one.
But number one is obviously like just getting out there getting that experience, bringing on your first couple of clients And then once you see like hey, Maybe you’re like you’re, killing it with chiropractors or killing it with Dennis or with realtors or whatever. Then you go through and you focus just on that niche and my my Recommendation to you – and this is what one of my mentors told me he went through and said: hey Jason focus on real estate.
He’S like you’ve, been having a success in real estate. Don’T go out of real estate until you’ve made at least a million dollars. Okay, And now we we well surpassed that, but we’re still focused on real estate, Because one is a huge market. We can go through and just really grow our business And we just continue to get success and we continue to improve our model, our campaigns that we’re running for all four different clients.
Okay, so number three guys We’re getting this so so we got number one Go out, get experience grab some those initial clients get testimonies, get those case. Studies, Okay, work some stuff for free. It sounds like a little bit of a pain right at the very beginning. For long term results we’re not in this for the quick win, we’re not in this for the quick buck, We want to go through and build a long-term sustainable business if you’re in it for the quick buck, You might have success for six to 12 to 18 Months but you know everyone else is going to come in and they’re just going to like take over and You’re, not going to really be able to set yourself apart, Okay and then once you go through and you find a niche where you’re really seeing great results.
Focus in a hundred percent on that niche now You know: we’ve worked with over 3,000 Realtors now real estate agents and brokers and we’ve kind of started a few months ago. We start moving into loan officers mortgage brokers, but honestly, the only reason. Why is because Someone? Looking to buy a home that a real estate agents going to work with that’s the same exact person, That’s going to need a loan from a lender; Okay, so it’s like it’s literally the same lead and there’s so many synergies with that that, With those industries that It makes total sense to go through and jump over there.
Alright, so number three guys. Okay and if you guys have any questions, this point just go hit them in the chat box. I’Ll make sure I’ll get to all those questions. We can even save some time here at the end To answer all the questions you guys have, but once you go through and you you’re so so anyway, those first two keys That should be able to get you from zero to $ 10,000 per month. Okay – And that should be enough like where you can go through and you can do the sales and marketing for your clients, And you can do the fulfillment for your clients and that’s what I did for the first several months.
And then it got to a point where I was like. You know what I don’t have time to go through and fulfill for all these clients. And I don’t have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it’s like You’re doing sales calls and then, like someone’s like hey, I need. I need help with this support Item or I need you to do this or do that so you’re always jumping back and forth and really You don’t see any great results from it.
So, as you start to grow, What I would recommend is because you found out kind of the model You’ve had the experience of going through and setting up the campaigns go, find someone that you can hire. Okay to start setting up those campaigns for you in doing the fulfillment. Ok just find one person find someone. You can trust Someone you like to work with you enjoy working with, and then you can focus a hundred percent on the sales and obviously At the beginning.
You’Re going to have to spend a little bit of time, training that person up, But the idea is when that second person, when you hire that second fulfillment Account Manager person the person that you initially trained, They can train them. Okay, so now you’re starting to leverage yourself You’re starting to branch out, and you can focus a hundred percent on the sales and marketing aspect And we’re going to get that here in a second We’ve got Joel saying.
Facebook for real estate must be very tricky. Does Facebook have that data on possible home buyers? Honestly Joel is not too tricky. Okay, Obviously, and there’s all the new Facebook algorithm updates Everyone’s kind of freaks out on it’s like well. How does this affect real estate, and all this and honestly, it really doesn’t affect it too much our campaigns that stay pretty consistent, really the biggest change that I’ve seen with the new Facebook algorithm update is, I Think I have a little over 30 thousand followers on My Facebook page And if I make a Facebook post and even a Facebook live which used to get way more, You might get 50 people that are actually seeing that if I don’t put money behind it, so 50 people reached with 30,000 people that follow you.
It’S not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook. It doesn’t really matter anymore so anyway, but also this Facebook have data on possible home buyers. Yes, They do so they’ve got. You can go through and target by homeowners So like, if you’re doing like a sell, leads campaign for people looking to go through and sell their home, You could target people that are homeowners.
You can target people that are renters, There’s several other different Interests and groups and all that stuff that you can go through and target. Okay. So back to kind of like Your, you went through you hired your first person, you trained them on support fulfillment. Now you are shifting okay you’re shifting your focus to 100 % sales and marketing, and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day, Every like you, you got a Set like a certain amount of time like so I go through and I’ll do live webinars every Single week, okay, and I know that every single week This is like a proven model, proven process that I can go through and put a majority of my budget.
My expenses for my whole company Into that advertising just to bring on new clients. Okay, So that’s really what you want to do. You want to get to the point where, like you go, And you first get your first ten thousand dollars per month and honestly that doesn’t really You don’t really need to spend a lot of money. You can do that 100 % for free with no advertising budget and then what I do. Let’S say your expenses for 10 grand a month.
Let’S say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent. Of that five grand Into my advertising, okay, cuz, then that the whole goal is now we want to build something. That’S going to be a long-term, sustainable, long term growth, so we’re not we’re not necessarily interested in, like those first 90 to 120 days of Making the the quick money like I don’t know bout you guys, but like it’s great I I you know I like to Make money too, But I rather go and make you know a hundred million dollars ten years from now, as opposed to a hundred thousand dollars right now.
That makes sense so like I’m going through and I’m building this with a long-term mindset That if I go through and invest more to my business into advertising, getting more leads more clients on board than in a year. I’M going to be able to have a business. That’S going to be doing a couple hundred thousand dollars per month and It’s it’s going to be that much more beneficial right. So, okay, We’ve got a few questions here.
We’Ll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal? Honestly Yeah? Like that’s, that’s, obviously, an issue, I think that’s more of an issue for Mark Zuckerberg and Facebook to be completely honest, because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners And Really we’ll the the big key thing on that is You you’re always are going to be changing whatever platform You’re marketing on, because like right now, Facebook Ads is hot.
You know ten years ago, Google ads was super hot okay And most people actually aren’t doing YouTube ads, which I’m jumping in and doing YouTube ads and those are working amazingly Well. So really it doesn’t matter like whether it’s Facebook or Google or what the platform Is. There’S always going to be something new, whether it’s Instagram snapchat, you got to go through and just evolve the model as time changes and things evolve so like even if, Let’s say Facebook ads that, let’s say it Just totally shut down tomorrow: okay And the whole Cambridge Analytic a scandal that, like totally just like, crashed everything honestly, I wasn’t really worried because I’m not relying a hundred percent on Facebook for my lead generation and for my marketing And I’m not relying that.
Well, I’m actually right now We’re kind of focused on that. For our clients, Just because it’s it’s converting so well and we haven’t really seen – I mean it’s only been a couple days, But we haven’t seen a huge, Huge shift or change with anything recently so anyway. Oh Jokes laugh at that comment: okay, cool, okay. So now so now we’re going through and we’re putting the majority of our budget into our Advertising, our marketing, whether it’s Google, Facebook or if it’s some new platform, that’s come out To go through because our guys, just so you know, there’s so many other Taizo networks And resources that it’s not just Facebook, It’s not just Google, okay, I work with some advertising networks where There’s these guys that have massive email lists or text messaging lists, or they have big blogs.
You can go put banner ads on there’s like so many different ways. You can go through and Target your ideal customer and bring people in to your business. So it’s not just Facebook there, but I would go through And make sure you’re putting putting a majority of your budget Into that lead generation into client acquisition, bringing more customers in, and that’s your sole focus. Okay and you’re, just going through as you’re bringing more clients.
You hire more account reps to help you with the fulfillment and then, if It gets to a point where you’re like hey, I can’t handle all the sales myself We’re getting so many leads. Then you can go through and hire a second or third or fourth sales. Guy right, So that’s what we’re starting to do right now We hired It’s just probably two. Three months ago, We hired a second sales guy to help me with all the incoming leads and all that stuff that we’re generating.
So So that’s basically it guys Go through get experience, kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know, Going through and marketing on blogs or whatever it might be, Second find which niche? That is just really connecting with you, Where you find your best results. Your best case studies focus in on that a hundred percent till you’ve made at least a million dollars.
Okay and then once you go through then focus on that as you’re growing. Your focus in 100 % on sales And you’re, putting in 70 to 80 percent of your expenses as a whole into advertising into marketing. And then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients. And then you go focus a hundred percent of sales until you get to the point where, like you’re getting so many leads, so many everything that you have to hire more sales people to Go through and expand it out.
Okay, let’s say these up: um, Okay And have will Classic? Is there a version of arsal that allows you to build landing pages for other agents, get leads emailed to them and myself so Prince Durban Romans we’re actually working on that right now We don’t have like like right now. Arsenal is built for the individual agent. So what you could do Is you can go through and set up a lead generation campaign and have the the Leads notified sent to the actual agent as far as right now sending them to you and the agent.
We only have it going through one person. Actually, you know what we’ve done actually in the past, with some people that have wanted to do that. You know how you can set up and create a Like a group, alias email. So, like let’s say, We’ve got our support at our salon: kg comm right and Then we have multiple people. When someone emails support, we have multiple people that get that email. So that’s what you can do their prints.
That’S what we’ve done in the past and totally forgot about that, But you can set up like you know, Kansas realtor at prints, calm or whatever the email address is and then have that sense. When we send out the lead Notification, it goes to you and the realtor as well. Okay, Phyllis, a long trip things grit is great great mindset. Yeah. Definitely, eighty percent of their ad budget to generate leads build a long-term relationship with your clients, exactly Joel nailed.
It. Okay, Joel saying: where do you find your account reps or freelancers? Do these tasks honestly guys where I find it, And this is a great question, because this is something that I know people have struggled with in the past. Is I just reach out to my existing audience? Okay, after you’ve been doing this for so long I’ll, just go through and make a post on Facebook. So, as you start to gain fault like, even if you’re not really trying you Start to gain followers on Facebook, people add you as friends on Facebook, They will jump on your email list and even though you’re marking is specific, like I Marcus specifically to Realtors, I Get digital marketers all the time jumping on and they kind of want to see what I’m doing right so Anyway, I would just go through, and this is what we’ve done Even this week, I did a Facebook live in our Facebook group.
I posted like on our Facebook page or I posted it on my personal profile before I’ve posted the I’ve, Done an email blast and just saying hey, if you guys are interested in working with us, We’re growing We’re hiring again, Which also that excites people on your Email list because we’re like wow They’re, growing, They’re growing, again like it, must be working and so like they. They get more belief and confidence in you and what you’re doing Okay so Joel.
Hopefully, hopefully that helps and also like what I initially like when I didn’t have super big following We have a few colleges actually around where I live about. Seventy thousand University students, and so I knew a couple that were just there, but I ideally I like to go through and reach out to my existing following and community, because More than likely they’ve seen some my trainings on Facebook ads on their software on set up On everything, so The onboarding and getting them up to speed is that much faster.
Okay. Okay, let’s see Hey Jason, I’ve been following you for a while Hugh Rock awesome. How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature, so Giovanna Thanks for the thanks for the comments Thanks for following us, um We’ve been building this platform out for probably three to four years, so we’ve gone through because we build out from scratch.
We’Re not using any like Third-party service that we’re just white labeling like we built it from scratch. It’S all custom to us and We start building out. I think three four years ago and then we started going like full-time all in with it about two and a half years ago. Okay, so that’s what we’ve done We we do go through and do white labels of the software. It’S not really my focus. I don’t like to focus on that, but we do offer that there Will is classic we’re.
Talking about me jump on your webinar space pages talking. You probably will you’re, probably you probably the exact person I’m talking about there. Okay, Well cool guys! Well, Let me just jump in I want to. I want to share with you guys just For anyone like you know, if you’re kind of wondering where to get started on all this stuff, I have put together a course. It’S called the six-figure agency.
I just dropped a link in the chat box if you’re reading the replay of this. What I’ll do is I’ll put it down in the description as well, and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it, building your business to zero to $ 10,000 per month. It’S all real estate and mortgage specific and focus so you’ll see all of my real estate generation campaigns.
My mortgage lead generation campaigns. How I go through and you’ll see the contracts that we use to sign up clients, because that’s really big, as Once you sign somebody up. You want to get them to sign a contract, so you, you know, There’s a good understanding of what you’re going to do for them And what they’re going to expect from you so that just not any issues down the road And then I go through and show You how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there? Okay! So if you guys want that, obviously it’s just you know, It’s not really! Honestly, It’s not even really a moneymaker for me.
I just like I put together because I thought it’d be helpful for some people that are following me here and That’s pretty much it guys. That’S that’s the quick 3-step rundown! Okay, Gain experience, go run stuff for free for your clients, Number two niche down on where you’re going to go through where you’ve been having good success and results, Then three go start hiring other people and putting a majority of your ad budget into your lead generation.
Client acquisition Scale and grow things to the next level. Okay, So anyway, guys, if you guys enjoyed this article, Go ahead and hit that thumbs up button, I’d greatly appreciate it. It would help other people see this as well. If you guys want to share it, You know I don ously, Love it and then, if you guys are not subscribed yet make sure you guys subscribe, the blog, I launched a new article every single Monday, Wednesday Friday, I’m trying to do more YouTube lives.
I don’t know if you guys been reading me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days, which was insane I was like Anyway. I must have broken some rule. I had no idea about so it’s kind of a newbie to YouTube, which is all good, but Anyway so yeah go ahead, subscribe the blog I’ve got for everyone that subscribes. I’Ve got a free Facebook as mini course $ 97 value.
Just go to my blog hit. Refresh And there’s going to be a article and a link to that that mini course there hook you guys up and then also we’ve got the six for your agency link right there and Anyway, guys Thanks so much for reading I’ll try to jump on. I’M not sure if I’m going to do a live on Monday, yet Or just kind of like a pre-recorded article, but thanks so much for for jumping on commenting.
I love the engagement. I love you know, seen kind of like the different questions and beyond the answer and help you guys out as much as possible. But with that said, I’m going to leave you guys all, But I hope you have an amazing weekend and with that said, I will talk to you all later.
Let’S quickly look at some of the typical problems faced by digital marketers. If you are a digital marketer, you will agree that when you launch a campaign across digital media, you have a very little idea about who reades your ads or clicks on them.
So if you have a click-through rate of 1 %, it also means that 99 % of the remaining audience has decided not to click on your ads, for reasons known only to them. This leads to high cost per acquisition and subsequently huge amounts of marketing losses for brands, for example, the other day I posted one of my properties for sale on a website that aggregates real estate properties and from that day onwards the same site started.
Displaying me ads on Facebook for buying my own property, poor quality leads is the greatest cause of rift between the sales and marketing teams. You may be launching a digital campaign to reach out to adult working females, but may end up getting leads from students. If there’s anything that annoys people more than seeing 50 display ads per day from one company, it is seeing the same ads after they have made a purchase.
Maybe somewhere else most of the consumers are fed up with irrelevant content. I see foreign language ads on Facebook when I travel and get ads for categories that I don’t shop. In recently when I was surfing for some old hindi songs, I was shown an ad for a food supplement that is used only for women. So friends, there are numerous other marketing problems that you may be dealing with. However, with the help of artificial intelligence, you think of overcoming those problems and increasing the productivity of your marketing Spence.
The first use of AI in marketing is in improving your targeting using machine learning. You can reach out to the right audience at the right time and location today. Ai systems such as IBM’s Watson and Microsoft, Azure can comb through vast reams of data such as email, clicks, interests, age, location, web sites, visited shopping habits and comments, and conversations on social media customized algorithms are created, which automatically gives close to this audience and then suggests The most relevant audience for displaying your ads.
These insights can be used to create incredibly accurate, 360-degree profiles of existing and future customers. Ensuring that you only target consumers who already have the propensity to buy from you chat BOTS can be used for a variety of purposes. In marketing it can be used to get excellent quality leads chat, BOTS are hosted, live on web sites and powered by a virtual agent engine. Natural language, processing or NLP, which can be lumped in with artificial intelligence, allows a chat, bot application to understand human speech or text messages, including discerning intent.
The chat bot is programmed to understand and respond to online queries and requests. Chat. Bots can also collect pre-sales documents from prospects and gather hot leads in the simplest application. A sentiment analyzer will tell you. If the opinion exists by people about your brand or product is positive, negative or neutral. Did you know that you can customize a chat bot conversation to help the chat? Bots respond to a user sentiment? This technique delivers a smarter and more human-like artificial intelligence which can respond as per the emotions.
People show in a written chat, conversation UX experts and developers can also use this tool and find out what products and features are missing, the mark by analyzing negative emotions and product reviews, depending upon which machine learning model one uses. The efficiency of the analysis varies from 90 to 95 %, for example. Deep forest decision tree model based on neural networks is the latest machine learning model and claims to have the highest accuracy in sentiment analysis.
The fourth use of AI is in predictive analytics. The basic principle on which it works is that a customized system is set up which collects and cleans data, identifies different patterns and predicts the occurrences of unknown future events. During campaigns, you can improve the quality of your leads through predictive analytics with predictive lead scoring. An algorithm is created, considering different information such as lead field and behavioral data, social information, demographics, etc.
From there, the lead scoring algorithm then comes up with a formula that will automatically bucket your leads so that you can easily identify the most qualified ones. This will help you get much higher conversion rates and reduce your cost of client acquisition. Predictive analytics is also used for customer segmentation and sending customized messages to each segment as per their behavioral traits.
So friends, if you found this information useful, do share this short article on for users of AI in digital marketing, with your friends in the marketing fraternity. Thanks a lot for reading
If you do it right, it can also be one of the most profitable investments ever and that's why, in this post, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Let's get to it: This marketing idea is not some cheap sleazy idea, that's going to allow you to buy followers or just fake your way to success.
So, if that's what you're looking for you're going to be sorely disappointed by this article, but on the other hand, if you want to build a real Business, develop a loyal following and learn skills that will serve you for years to come. Well then, this is for you and you're going to want to stick around because that's what this article is all about: a strategy that is so simple and yet so hard that even the most battle-seasoned social media marketers fear the challenge.
I am a pilot
I'm talking about mastering the six pillars of Instagram marketing, but before we dive in. First a story to tie this all together. Years ago, I used to be a Business jet pilot and when you're a pilot, the sole goal or the sole way that you build experience and essentially ascend the ranks of the pilot hood. Is to build hours. They're called hours because they're the number of hours that you spend flying a plane more hours equals more experience which tends to equal more dollars.
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This is great in theory, and the goal of every new pilot is to build up as many hours as quickly as possible, but there does come a problem if and when you decide that you want to leave the aviation industry and start a business or even get a different job. A job that is outside of aviation, nobody cares about your hours. Like literally nobody. I don't think anybody has ever asked me how many hours I've flown. That's, because hours are non-transferable and they're really only relevant to the aviation industry.
Now, that's not to say that everything I did in aviation is non-transferable after. I learn some incredibly valuable skills that really set me up for success when it came to starting my own business and building up a number of different, very successful agencies for one. I learned that I had to be a hundred percent accountable and that's what I now demand from my marketing, ensuring that it's a hundred percent accountable to what I want it to do.
Operating procedures are valuable
I also learned the importance of following systems setting up procedures and standard operating procedures or SOPs and their value in running a Business. I'm also now able to beat pretty much anybody at flight simulator yeah, I'm kidding on that one, I'm pretty much terrible at the flight simulator. There's basically, no transference from flying a real plane to flying flight simulator turns out real planes, and games are very different how they fly and that's why, in this post, I don't want to equip you with non-transferable skills, skills that are only going to last.
The Instagram Platform
You inside the Instagram platform – rather I want to give you a number of different skills that you're going to be able to take across all of your marketing across all of your Business and across any new social media network. Whatever comes up again. But it's not just about the future. It's also about the present and that's why, when you learn and when you master when you deploy the skills that I'm about to share with you now. Your Instagram marketing results have nowhere to go, but up so with all that said, let's dive right in.
Marketing videos with Instagram
The first Instagram marketing pillar, that you need to learn how to create a video. You need to love these videos and master them. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about in Instagram stories, whether we're talking about it with lives which we're going to cover later. People just like consuming video. This is why, if you want your Instagram to grow, if you want to attract more people to your Business, if you want to build up an authority brand or anything like that, you're going to need to create more and ideally better, video content as often and as much as possible. I appreciate it is a little overwhelming to start, especially if you've never done video content, but fortunately it doesn't have to be overly produced.
Hollywood style, cinematic productions or anything like that. You can literally just grab your phone hit record and start there. Seriously, we've seen a huge change and a really positive trend away from hyper polished in just amazingly beautiful video and towards more raw and authentic and real videos. So don't let technology or your lack of editing or your lack of a really expensive camera or any of that stuff? Stop you from again just grabbing your phone hit and record telling your story.
Post audio content
Alright, the next pillar is a little bit weird, because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media blogs, whether we're talking about YouTube or even face people are reading articles, but they're not really reading they're, just listening to the audio stuff. This is why learning to use and to leverage, audio content inside Instagram and, of course, on other platforms later as well, is a really valuable skill to have now.
I can already hear some of the kickback I mean, after all, Instagram isn't a podcast. It's not really an audio blog, it's pretty visual. Well, fortunately, there are companies that allow you to take audio clips and create audiograms, or essentially those things that you might see in your feed, sometimes which are really just kind of squiggly lines showing off sound waves with maybe a simple picture, or maybe even a web address in the background, or if even that sounds too complicated, you could just make a post and then really focus in on the audio and on the content and on the words or the music or whatever. The message is that people are going to hear with their ears instead of with their eyes. I guess you don't hear things with your eyes anyway.
Text within your posts
Let's move on to the next pillar, which is all about text, probably no secret here, but the text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess. That's totally not true something around forever. It's been around for thousands and thousands of years and the written word well. That's certainly been around since the Gutenberg press really made it available to everybody, but let's not make this a history lesson.
Rather, let's just focus in on the importance of text and its value in Instagram and, of course, on other platforms as well. I'm talking about the captions that you write with your posts, I'm talking about any of the titles or the captions that you put on your stories anytime, that you're using words the written word or the typed word. I guess! Well, that's all text-based marketing and it's so really effective and really easy to do. Of course it's harder to master and that's why you want to spend some time practicing really honing your craft, trying to write captions that are more descriptive and more enthralling and more interesting and get people to take a certain action. And the same can be said when we're talking about stories trying to write more compelling titles or compelling the smaller captions and really trying to say a whole lot more in a whole lot less just because you don't have that much space.
High-quality photos are a must
Okay, let's move on to the fourth pillar, which is what Instagram is known for and that's all about really high-quality images. When it comes to Instagram. There is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your Business. We can use things like quote cards. We can use stock photos, ideally not, but you could use them.
You can take your own shots, you can get professional shots done, you can have graphics made. You can have pretty much anything that you can think of made up into an image or into a graphic for posting. This gives you a huge amount of creativity and the ability to really test all sorts of different stuff to find out what style resonates best with you and with your market and with your Business and with your feet in general.
Just remember that one of the most important things that you could ever hope to do with your images is to really grab someone's attention to catch their eye and to pull them in, so that they'll eventually read your caption, where you can do the rest of your convincing and your persuading and your influencing that's huge, like important. The point of your image should be to stop the scroll.
Stop somebody from just mindlessly whipping, through their feed, get their attention, get them to read your caption, so you can do your influencing and your persuading they're now just like. There are thousands of different styles and ideas that you could use and draw inspiration from. Well, there's an equal amount of tools and software and ways to design these from free tools like found on Google to paid tools like Photoshop. You really just have to pick whichever is going to work best for you, your budget and your Business.
Instagram Live
All right. Let's talk about the next pillar, which is one of the most frightening of all for people, and that is IG, live or Instagram live. Essentially, the ability to hit live and then go live to the whole world, or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence, because, especially when you're first getting started, hitting that live button is terrifying.
I remember the first time I ever went live on. Periscope, which rested soul is now gone. I remember hitting that live button and feeling immediate fear, immediate dread and my mouth going dry as a cotton ball. It was not my proudest moment, but I recovered had a sip of water and carried on through, even though I think, like three people maybe showed up to it. The point is, is that it started to build up a habit and a routine, and it started to allow me to realize that this wasn't so scary and it was actually kind of cool really fun.
It's also amazing practice for thinking on your toes and developing the ability to answer questions on the fly and really to engage in risk with your community and with your followers. If you ever have any desire any intention to get into something like public speaking or putting on workshops well, this is a great way to practice in a pretty low risk and safe environment because follows fills, you can just turn it off.
Hey, where'd, Adam! Go all right: let's talk about the next pillar, which is DMS or direct messages. Now Instagram has one of the best DM platforms available today and it's really growing in popularity, especially as we're reading organic reach, meaning the stuff that you put out there, just not seeing the same amount of people well as that sort of declines. The importance of building up connection and community and having those conversations in the DMS is growing in importance.
The important thing that I want you to take away when it comes to using direct messages when it comes to DMS is that this is a very valid feature to have real, genuine conversations with real people. This is not a great place to automate and throw in BOTS and throw in all sorts of fake marketing materials, rather to allocate as much time as is reasonable to have conversations with your tribe, with your following with your audience and with your customers.
A lot of business can and will continue to go down in the DM. So if that's part of your strategy make sure to spend some time there. Alright, the next thing you're going to want to do is to check out the article. I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies so check that out now and I'll see you in the next episode. Consistency: clarity and congruence consistency means that you're applying a regular schedule, meaning you're posting regularly you're checking
Today, I'm going to share 7 digital marketing. Strategies that I have personally used and gotten results with, And if there's only one thing that you take away From this article, it's to not try all of these at once. Instead pick one of these strategies: experiment, and master the blog before moving on to the next, Let's get to it. So before we dig into these strategies, you need to make sure that you're adopting today's mindset of the consumer.
Today we live in a "content" first world. People are looking for information before they buy, so you need to put yourself in the buyer's shoes, rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people, rather than trying to cold, sell them. When you help people solve problems through free and valuable content that is relevant to your business. You reach larger audiences and build trust. The best part is that you get the opportunity. To show people how your products and services can help them solve their problems and fulfill their desires and needs.
BLOGGING!
Alright, so the first internet marketing strategy is blogging with SEO. Isn't writing about what you did today, or even something nobler like an epiphany, you had. This kind of content can work well if you have an existing and loyal audience. But for most of us, we just want to get more traffic leads and sales. We need to intentionally target problems that your target audience wants to solve In the world of blogging. This whole process can be summed up as a technique called a keyword, "Research". Let me show you two clear-cut examples of how keyword research works.
In the first example? Let's say you sell physical products like computer parts and accessories. What do you think future customers might be searching for in Google. Probably questions like why is my computer so slow. How to build a computer,? How to speed up a computer? These are all very real problems that people are looking for solutions to? Ahrefs' Keywords Explorer, tells us exact search queries get tens of thousands of searches each month. Now the best part about these specific queries, Is that you can help people solve their problems while integrating products from your store? In the content, "Why is my computer so slow?" It could be a hard drive, CPU or ram problem. So you should be blogging about fixing a slow computer. That will help readers diagnose their problems.
Don't forget to offer product solutions within your post "How to build a computer'' would be a super easy plug for any computer components. They're already showing intent to build, so it's unlikely that they've already purchased parts and peripherals.
Alright, here is the second example. Let's say: you're a real estate agent and you're compensated when someone buys sells or rents a property Now the thing that most agents do is boast. About how many homes they've sold or how they won an award that you nor I have never heard of. My point is that the average buyer or seller doesn't care and to prove my point, no one is searching for things like which realtor won the most awards in New York. But again, potential customers are looking For solutions to their problems. Problems like how to invest in real estate. How to buy a house? What credit score is needed to buy a house? And again, these all have the potential to attract a massive audience By ranking in Google for something like "how To invest in real estate?'' Now attracting potential buyers with deep pockets and they likely have intent to buy Content on "How to buy a house?'' would likely require the work of an agent at some point which could be you. "What credit score is needed to buy a house'' Is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank you'll be getting free, consistent and passive traffic from Google. If you're new to SEO.
Keyword Research
On doing keyword research that grows traffic and revenue, as well as an article on how to write A blog post with SEO in mind, for now, let's move on to the second strategy: Which is to invest in article content specifically on YouTube. YouTube is the second most visited search. The engine in existence To top that off article carousels nearly doubled, In 2017, in Google's search results, Video isn't just the future. It's the present and the same principle of helping potential Customers work for the article too. When people go to article search engines like YouTube, they're, looking to find answers to their questions. For example, if you bought a so-called "new iPhone X" on eBay, you might search for "Phone X, unboxing'' and see if all of the contents. Are in the box And according to Ahrefs' Keywords, Explorer 108,000 searches are happening each month globally on YouTube alone.
For this keyword, this article that you're reading right now was chosen because I can see that people are specifically looking for digital marketing. Tutorials for beginners To come up with topic ideas that people are searching for in your niche head over to Ahrefs' Keyword, Explorer switch the search engine to YouTube and search for a broad keyword in your niche. Let's use "makeup'' as an example.
Now "makeup'' as a standalone keyword, isn't a problem. So, let's go to the questions report where you can see popular questions. People are searching for your topic and right away. You'll see great topic: ideas, Like, "how to clean makeup brushes'' and how to cover acne with makeup. Now when you're, creating these articles, try And keep the fluff out and pack in as much necessary value as possible doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our articles show how our SEO tools can help it's led to thousands of new paying leads and customers specifically mentioning that they found us through YouTube. Most of our article growth was done through Youtube SEO so I'll leave links to a tutorial to help you rank your articles and get more views. Next up is social media marketing, Rather than covering every social media network.
I want to pass on a couple of important tips that will help you grow your social blogs. The first is to focus on just one social media, Blog when you're, just starting It takes time to build a following, But numbers aren't everything. What you want is a loyal following When you dip your toes into every possible Social media network out there, your attention gets divided and the results get diluted So which social media marketing blog do You choose That leads us into the second tip, which is to go where your target audience is.
And cater to the platform, If you have to choose just one social network, it's not about choosing the one with the Most active users, It's all about understanding the audience. That'S there and if you can serve the reason for them being there, You need to think about why someone Is logging into the specific social media network, For example, people usually go to YouTube. To learn how to do something or to be entertained, But Facebook is different.
Think about it. Have you ever logged onto Facebook, hoping That you would see an unboxing tutorial Or better yet have you ever opened your Facebook App hoping you would find a limited time offer that's 97 % off only for the next 37 minutes? Probably not People don't check Facebook with a credit card in hand. People like and share helpful things. Interesting, shocking or funny, So if you are going to try and bring people Into your world present your message as a story article or something else that will Likely stand out from the endless feed of vacation vanity shots Pinterest, on the other hand, is primarily a Social search engine where people can control what they want to search for The primary intent of users on this platform.
Is to get inspired, learn things and plan to do things So create content that caters to their intent. For being there, So if this is your audience, take advantage, Of a less competitive landscape from both ads and organic perspective, Speaking of ads, that's the next digital marketing. Strategy on the list for today, When it comes to paid advertising, please do not Throw your money blind into an ad network, because you read that it was good.
What works for one person won't necessarily work for the next person Instead think about the ABCs of paid advertising. A is for audience B is for budget and C is for commerciality. We'Ve already covered the audience part. You want to engage on social networks where Your target audience hangs out The Budget is the next one. Bloomberg reported that Google and Facebook Own a combined 58 % of the 111 billion dollar market Now the way ads work are usually based on auctions, The more advertisers there are, the more expensive It gets for you and I So let's say you're in the ultra-competitive Industry of conference calling, If we search for that keyword in Keywords, Explorer with Google set as the search engine you'll see that the cost per click from Google Ads is $ 20.
If you have an ad budget of let's say $ 1,000 per month, then, you'd only be able to get 50 clicks before your budget was depleted. Instead, you can do two things. The first option is to look for keywords that Have a lower cost per click Just go to the Phrase match report to see. All keywords in our keyword database that contain your target keyword Next set a filter to only show keywords that Have a maximum cost per click of something lower like $ 5 From here, you can filter through the list.
And see if there are some more lucrative opportunities rather than spending $ 20 per click, This one for a “ conference call app'', might Be good since it's a quarter of the price Another benefit. Is that the reason behind The searcher's query is more clear. Someone searching for this is looking For an app that does conference calls, whereas someone searching for just “ conference Call'' could be looking for many different things.
The second thing you can do is an experiment. With less popular ad platforms, where your target audience might be, Finally is commerciality. Now all major ad platforms can bring Roi for their advertisers, Otherwise, they wouldn't exist, But you have to find a way to bridge the gap. Between the intent of the platform and how you monetize your products And the solution is going to be content, For example, let's say you sell boutique furniture And think that Pinterest will be a good platform to run some ads.
In my opinion, it wouldn't be a good idea. To advertise a bunch of links to high-end furniture like couches and dining tables, Instead, blog posts could work well. Here, since people log on to Pinterest mainly to get inspired and learn new things, Here's what that bridge might look like Pinterest ads would be the discovery tool You pay them money and they'll show your pin. The bridge would then be a helpful blog post.
On, let's say: “ 11 Interior Design Tips For Your Living Room That Won't Break the Bank.'' And within that content you could showcase your products where it supports the tip you're. Speaking of Nail, the ABCs of paid ads and increase your chances of actually converting your hard-earned dollars into ROI Next up is one of my favorites and that's podcasts. Now there are two ways to look at. Podcasts First are to create your own and the second Is to be interviewed on someone else's podcast, Creating your podcast can be great for Brand and building an audience, But if you're just starting it can take Quite a bit of time to get any sort of traction Getting interviewed on.
Podcasts are a different story. Podcasters are always looking for interesting. People to interview, Even if you don't have a ton of experience, In the online world, your offline experiences and expertise could be a great way to land Yourself a position on a popular podcast. Now, if you don't know which podcasts you Should approach an easy way to find opportunities is to look at your favorite podcasts and find Someone in your industry that has been interviewed Looking at the podcast page for Entrepreneur, On Fire, you'll see this episode with Jim Kwik.
Now, if we click through to the interview You'Ll notice, two things: The first is that the guest's name is in the title. This is very common for the podcast. Interviews. Second, is the link on the page? The host will almost always link to the guest's Home page in the show notes, Knowing this we can use a tool like Ahrefs' Site Explorer to find all podcasts they've been interviewed on So I'll enter in jAlso Set the search mode to a URL search, so we can find pages that are linking specifically To the homepage, Once the overview page loads go to the backlinks Report which will show you all of the pages that are linking to this URL. Finally, let's use the Include search and Type in Jim Kwik And to keep our results super relevant. I'm Going to set the filter to search for his name only in the titles of the referring pages, And we now have around 120 podcasts.
We can Pitch to get interviewed So filter through relevant podcasts and pitch The host as to why they should interview you and the value you can give to their audience Next on the list is email marketing. If you've ever looked into email marketing, then you've probably heard people claiming That “ email is king.'', But I promise you that once you get into it, You'Ll quickly discovers that it's not as turnkey as online gurus make it sound And don't get me wrong.
Email marketing is great, But first you need the traffic to get email subscribers. It also requires opt-in forms to turn a visitor Into a subscriber, In my opinion, email is a great long play. To build a connection with your audience and even sell high ticket items, So my tip for you on email marketing is quite simple. First focus on building your email list from day one It's important and you might as well collect Emails from interested people from the start, even if it's not a substantial list, But be realistic with your goals and as you build Your audience put more time into your email list and see how it can serve your business.
The final strategy is to use forums and Community boards, Community forums like Quora Reddit and Facebook Are great promotion blogs But before you go off and start posting links, To your product pages, there are a few things you need to understand, And these are all based around the unspoken Rules of spam First, don't promote your products or services. Pages within these groups, users on these platforms intend to learn Not to be sold to directly Instead think of these networks as a place, To share your expertise, build relationships and help others Second use links to your content sparingly.
If you're constantly posting links to your Blog and have justified in your head that this is non-promotional, then you're most Likely wrong Links can be more appropriate based on the network you're posting on, For example, Quora generally, has longer answers and linking to your content, where it supports your point is a good idea. Facebook groups, on the other hand, are a different Story, Let's say: you're a real estate agent and you Join a “ first time, homebuyers'' group on Facebook.
If someone asks a question like “ I'm looking to buy my first home and was wondering if I can even get a mortgage?'' Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link. To someone else's affordability, calculators or offer introductions to blenders, The point is that helping first will go a Lot farther than self-promotional content that can taint your reputation Now.
I'd love to hear from you, Which digital marketing strategy do you think Is most effective in online marketing? Let me know in the comments and if you enjoyed This article then make sure to like share and subscribe for more actionable SEO and Marketing tutorials So keep grinding away focus on one marketing. Blog before trying the next and I'll see you in the next tutorial
So, if you’re interested in learning the Latest and greatest marketing strategies, tools, tips, tricks and tactics. You are reading the right blog post. Alright, let’s talk marketing something I love to do. As I fell in love with marketing years ago. I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade. Essentially affect human behavior, Because whether you have a business or not marketing happens pretty much every day.
Anytime you try to convince friends or family to see a certain movie or eat at this restaurant or not that. Basically, try to convince them to do anything. Marketing is happening Also. Marketing is really important to understand because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes. Or something a lot, bigger like buying a new house or moving across the country or even changing careers. All of this requires and uses marketing.
So with all that said, let’s Dive into it. But first, let’s cover what marketing is not so once we’ve got that Clear we can cover exactly what it is. Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was. So, I also kind of fell prey to the notion that marketing was advertising. Well in reality, marketing isn’t advertising advertising is marketing.
Let me explain. Basically, marketing is a Major business function. That’S made up of a bunch of other parts, one of which Of course is advertising, but there’s also a ton. Others like PR market Research, social media content, marketing search engine marketing or search engine Optimization pricing and pricing, psychology, copywriting and one of my Personal favorites direct response or direct response, marketing and quite a Few more So saying that marketing is just advertising and kind of like saying That finance is just taxes or HR is just hiring people or legal is just not Getting sued Sure these are all important, but there Just one piece of the entire puzzle: This is why, if you’re just getting started in Marketing can seem pretty overwhelming, which is why my suggestion is to find an Area that you find interesting, fascinating, like say, social, media or Content marketing start there really get some roots and branch out later.
Alright, So now that we’ve got that covered, what exactly is marketing Well as I’ve Just covered, you know that marketing is made up of a bunch of different sub Segments things like content, marketing, email, marketing and social media, all the Things we talked about, But what exactly is the nature of marketing, which sounds Like some kind of documentary “ The Nature of Marketing” on this week’s episode of The Nature of Marketing Well, one of the first things you learn in any first-year Marketing course is the four P´s of marketing product price place and Promotion Product being the details around whatever product or service is Being sold Price being the price kind of obvious, but there’s obviously a lot more That goes into it than just that Place is where the products being sold and Promotion we’re just kind of the fun stuff.
This is essentially how you’re Going to sell more of the product and what you’re going to do to get the word out. About your service, and while all of that is accurate and true and the four P´s do Make up a part of marketing? Well, I prefer a simpler, easier to understand. Definition, Marketing in its most basic sense, is communicating value to your Customers, It’s essentially answering the question of your customers “.
Why should I Care?” Marketing helps people solve their problems by clearly defining and Delivering solutions and really explaining the benefits of the solution. So they can get better results. Marketing is about connecting with people Understanding their pains and their problems and their frustrations making Them feel understood so that you can position your business as the solution. To their problems, and essentially just make them feel better and marketing is a Really powerful force As anyone that’s been in business for any length of time.
Can tell you it’s not always the best product or service that wins. In fact it Rarely is rather it’s the product or service with the best marketing, Like it. Or not, that’s just kind of how it works, which is why having good marketing is Just so important, So my favorite definition of marketing is that it’s Communicating value to your customers, but there’s another side entirely: that’s Rarely talked about, but still equally powerful and that’s creating value for Your customers, You see marketing, can create value and Your marketing, in and of itself, can be valuable.
An example could Be a blog post that helps someone out even before any money has changed hands. Or an advertisement, someone sees that brightens their day and makes them laugh. Whether they choose to buy or not or the way that a product or service is Delivered the packaging, let’s say which is so luxurious and over-the-top – that it Makes the customer feel special just for having purchased it? You see economics, Assumes that people make buying decisions rationally, logically and with Perfect information, but this is rarely pretty much, never the case.
We as humans, Are emotional often highly illogical and rarely have the full set of facts when Making any decision, which explains why marketing is so important and so Powerful, After all, if we made all of our purchasing decisions based solely on Logic and utility and the value we would get from these products. Well, the entire Luxury goods market wouldn’t even exist, but not all marketing is created.
Equal You see when it comes to marketing like when it comes to pretty much anything There’S good marketing and there’s bad marketing. Bad marketing is all of the Reasons that marketing gets such a bad reputation, It’s that hype, spammy Over-The-Top sleazy salesy icky kind of marketing that we all know we’ve all Seen and nobody likes It’s the stuff that looks cheap, makes people feel dirty. Even just looking at it and promotes bad products or bad services that really Helps nobody It’s the fake, countdown timers.
You sometimes see on websites, the Going-Out-Of-Business sales that never end and the pushy promotion of useless Products, That’s bad marketing. Good marketing, on the other hand, helps Customers achieve their goals, makes them feel better about themselves and has the Power to truly change the world, So my question to you is: What kind of marketer Do you want to be That that was a rhetorical question, If you say the bad Guy, I got nothing for you, but if you say the good kind – and I know you did then Make sure to check out this article right here, which I’ve got linked up on the Page, which is going to give you even more practical and effective marketing, Strategies to help take your business and your marketing to the next level and Way beyond that, Alright, so thanks so much for reading make sure to check out That article now and we’ll catch you next time on The Marketing Show
Free website creation is a great method for small business to expand their digital footprint. Before I get started. Please note, if there is a price tag on your time then this strategy is not free. It is free in the sense that you don’t have to use a credit card to utilize the concept in this post. As per the title of this blog post states. What is the good, the bad, and ugly when it comes to free website tools?
Drilling down free website creation
The Good
Out of all the tools I have played with. By far, the easiest tool to use is Google My Business. That’s right, Google has now dominated the world of free when it comes to business web pages. This tool not only gives you a free web page it gives you a free listing on their network. There is no need to know any coding. Just follow the steps and you should be good to go. Now, if you need Google My business help. There are a lot of companies out there that will help you out.
The Bad
There are only a couple bad things about these type of free services. The first is that you do not have a domain name (web address) that reads only your brand name. Typically, free resources show your brand name and their brand name. This is how they advertise their brand. However, if you are willing to put down some cash. You can purchase your own domain name from them. When you do make a purchase it is super easy to connect to the free site that you have built. The second point is that you are limited to how much functionality you can have on your site. This can make it difficult to really show what your brand is about.
The Ugly
The only ugly thing about free web pages is that you do not have much control on what the site looks likes. They are also full of advertisements, banners and other branding material that can and will distract your potential clients to do something else then buy into your message. However, some of the companies are better then others when it comes to advertisements. It is best to experiment so that you can see how they place advertisements on their platforms.
Here are the Top 5 resources for your business to help build your digital footprint and increase your search ranking.
Digital Marketing Research is an ever-changing game that online marketers are constantly attempting to win and scale. Following the latest trends, trying to figure out the newest apps and social platforms, and keeping up with their development is a full-time gig. In the last decade digital marketing has become a necessary evil for business to explore, create and execute. We have designed, created, deployed and seen successful campaigns and ones that have fallen flat. When starting out we tripped over a ton of mistakes. It is natural and we have always gotten back up to hack at it again. The one thing that we have gained from all of our work is the one fact.
Digital Marketing Research is a must!
The first is Know your audience!
Where do you go to do that? There are many paid services that will give you a ton of data on where to put your digital content, ads and promotional information. However, there is one tool out of the many tools we use that works the best and when starting out your online marketing campaign. The most useful and important tool to then is Google ads Keyword tool! It is free and is easy to use, once you get a hang of it.
Google’s Keyword tool
This is a free service from Google when you open a Google ads account. This tool has some powerful features and will make a difference in your efforts to spread you brand around the virtual world. If you are not sure how to use the Google keyword tool. Check out the video below.
Thank You for visiting and I hope you have a wonderful day! This post has been Sponsored by Farmers Agent Matt McPherson. Here he is letting you know about car insurance in Arizona.
When building your business, you will need to acquire a lot of information to ensure that you are doing everything right. However, when there is so much information that exists in physical books and across the internet. It can be difficult to pinpoint exactly where the ‘correct’ information is. More often than not, even when you find what you’re looking for. You might ask how reliable it is? Can I trust this source? This can be a difficult task, so how do you find the best guidance? Especially when it concerns improving your digital footprint.
What Is A Digital Footprint?
Digital footprints are the trails you leave behind on the internet, either actively and intentionally through social media or passively through the data you share as a business. This includes every blog post you publish and every social media update you make. These digital footprints play a huge part in the running and the future of your business. Your online reputation can be shaped by the digital footprint you leave, so it is worth considering how to improve yours.
Why Is It So Important?
As a business owner, one of your top priorities is marketing your business and attracting customers through increasing your outreach and building your digital presence. The success of this can make a difference between a company succeeding and not. In recent years digital footprints have started to play an ever-increasing role in marketing strategies, specifically in regards to online marketing. With an ever-increasing number of businesses operating digitally, for somebody to find your website, it can be similar to searching for a needle in a haystack. Even with the right marketing techniques in place, if you don’t increase the size of your digital footprint, you could still be missing out on big opportunities.
There are many ways that you can increase your online presence. This includes creating content for your website that is shareable on other platforms and engaging for your target audience, posting on your social media sites regularly, or you could even blog yourself. Combine this with original, interactive content that is consistent, and your digital footprint will start to increase, and you should see more traffic.
What Help Is Out There?
Another concern for any business is understanding what help is out there. Fortunately, you can employ experts to do all of this for you. Your time is precious if you run a business, or carry heavy responsibility. However, it is more than just a case of reaching out to experts; you also need to ensure that you understand the level of expertise and guidance these experts can offer you. This can help you determine exactly how they will help you improve your digital footprint and boost your business to meet its full potential, and this means doing some research.
Guidance From Allshouse Design
Reputable services such as Allshouse Design can provide you with not just relevant, but more importantly, current, useful and accurate information. It will help you understand digital footprints more and the effect that it has on your company, as well as provide information on how to keep increasing it.
Where To Find Them
Allshouse Designs has written a blog post that provides all the answers to any of the key questions you might have. It also discusses the topic of having a website that delivers the best service for your customers. It will get you thinking about if your website is mobile friendly. The blog also delves into the importance of using the right social media platforms to increase your web presence and sustaining your future by having consistently great content on your blog.
The article will help you understand improving your digital footprint in a simple yet informative way and ensure that you are kept up to date with 2019 trends, and will put your business above the rest.
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