How do you effectively communicate your brand Story so that you can stand out from the competition and be the brand that always captures People, ’ s. Attention and interest Storytelling on Social Media is one of the Top strategies that personal brands and business brands can use today to stand out and build Influence within their market niche, Its not new a strategy, its been around for Many years and companies like Apple and the Hollywood movie industry have been using It to create their biggest success stories, So how do you effectively use storytelling On social media to build your brand In this article, I will give you a simple 4 Step formula to use in your marketing to clarify your message and capture your clients: attention Hi.
I am Pavlina Papalouka founder of AwakenSpace Education, coach and speaker in Entrepreneurship, Personal Branding and Personal Development, And I help people become the No1 Authority, Personal Brands in their niche, so that they Can attract more clients, get higher payment, increase their sales and create unlimited Opportunities Building your personal brand, the right way, Can take you from being invisible in your market going after clients and opportunities? And never making enough sales or getting paid too low for what you offer to attracting Too many clients and opportunities which can translate to higher sales and profits for You and your business They way you brand and position yourself in The market is very important And one of the most powerful strategies – For building your brand is storytelling on social media by creating valuable educational entertaining inspirational content in the form of article articles, photos and simple Social media posts, So how do you effectively tell your brand Story on social media so that your customers listen.
First, you need to realise that when you try To be too many things to too many different people, you confuse and you loose. If you make your customers think too much And too hard to understand what you do again, you loose One of the greatest skills in marketing and Branding is knowing how to keep it simple and have a clear message that makes people Ask how can I get your products and services Here? ’ s an example from Apple computers In 1983, when Apple launched their computer Lisa, the last project, Steve Jobs, worked on before he was fired from Apple Jobs, released Lisa with a marketing campaign that consisted of a nine-page ad in the New York Times explaining In detail the computer, ’ s technical features, Nine pages of geek talk that nobody could Understand The computer flopped Jobs was let go from Apple and went to work.
For Pixar, a company that told stories through animated movies, There, Jobs learned the art of Storytelling When jobs returned to apple after running Pixar Apple became consumer centric and clear in their communication. The first campaign he released after returning To Apple consisted of just 2 words Think Different.The campaign was a huge success and The rest is, history, Apple was able to connect to their customer Through a simple message that told a story that their customers wanted to hear, How do you apply this in your business and Your marketing Here, ’ s a simple 4 Step Formula: Step No 1.
Your Customer is the Hero, Realise That your Customer is the Hero of your Story, not your brand. This is where most brands get it wrong. They make themselves the hero of the story. In whatever they post on social media or in their ads, they go into ‘. Look at how great We are ’ mode and they put people off. Instead, you should determine who your ideal Client is know their profile and always make them the hero of every post.
You make every Ad, you create every story. You tell When Apple realised this. They stopped featuring. Computers in their advertising and started featuring people who were standing out from The norm, The type of people who were the innovators The rebels, the ones who thought differently, the ones who changed the world. The hero of my story, is the Entrepreneur who Is looking to get the right mindset, skills and tools to grow their business and create Financial and lifestyle, freedom or Entrepreneurial people looking for the right ways to start A business Step, No 2.
What is your hero? ’ s, problem. What do they want And who is opposing them in getting what They want You need to identify your hero. ’ s! Problem! Not only their external problems but more their internal problems and feelings, their Challenges what they are looking to achieve in life and what is stopping them from achieving It And then address these problems in your content. And advertising When Apple realised that their client wanted To be seen and heard wanted to be seen as hip, smart and cool and different from the Norm people started listening, The hero of my story wants to learn how to Use all the online tools more effectively to increase their sales and income and create More lifestyle and financial freedom: What is stopping them is the lack of the right Knowledge lack of the right mindset and lack of the right community, mentoring and network, And we help them solve these problems and limitations Step No 3.
How does your brand come in as The guide Customers – aren, ’ t looking for another hero, They are looking for a guide. You need to position yourself and your brand As the guide that gives the hero the solutions to their problems and shows them how to get To where they want to go Apple offers the solution through computers, And smartphones My brand offers solution through seminars and mentoring programs And Step No 4.
How does your hero? ’ s? Life! Look! Like after they have come into contact with your brand Don, ’ t assume that your ideal customer knows How their life will look like or feel like after they buy your products or services, You need to show them or tell them how their Life will change Stories of other clients, transformations and Results really help in amplifying this step. When you use these 4 Steps to clarify your Message who your hero is, what is their problem? How do you come in as the guide and How does their life look like after they have used your products or services and then use This formula, in all your advertising and content, you will experience how your business and Brand will grow and how easy it will be to explain what you do and what are the benefits.
This is Pavlina Papalouka. Thank you for reading. If you want to know more about how I can help, you clarify your brand message: create powerful Content and tell the story of your brand on social media so that you can increase your Sales grow your business and build a powerful personal brand. Look for a link around this Article and get in touch with me and my team Until next time make sure you subscribe to stay updated with my new content and articles, and, let me know in the comments below, if you have noticed, Brands that effectively storytell and what you love about their brand story.
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One tell me: what is your top secret secret? Firstly, thank you for having me it’s been really nice. I think for me, the secret of getting it isn’t really a secret precise talk where all the time I think, being consistent and in patient and staying like that. How do you think that every second person who has access to do you medium? How can that person become an influencer got it to you? I think that’s what we were discussing that everybody everybody is different and your personality is different.
So if your social media and your digital honey, it reflects your personality. That is the key for you Sandra. You know women more trying to make their mark on social media. Oh, I think don’t stop it. It’s like now is the time as well. It might already be a little too late because there are so many people over there. So just like start now,
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Thank you for joining us, okay, guys. So just like this on the room. The guest for today is a social media, digital marketing expert, with over seven years experience. He has over 300,000 followers. Of course, all social media platforms, which is not an easy it. He has gone on to partner, with tons of brands of our way slow brands and he’s also the founder of the different Larry condition, which is home to the give a girl child iPad initiative, which is really commendable.
Because I mean the whole movement is something that should be championed, and it’s really impressive to see how well he missed taking this forward, and today this is evolving minds on the creatives and geo group of creatives coming together so champion the cause of creativity in Nigeria And hopefully Karen ideas, creativity abroad and to the world as an impressive export, so we’re talking about thinking outside the box, with social media and other persons self to us about this fan in lifestyle difference with me to my entertainment, food, travel and tech.
So I was going to bring him on so we Nestor your time. Thank you exciting way. Anybody anybody copies to show me games can stop anybody and anyone. Okay. How did you find this out? I’m going to be on offense, or did you just happen? How did it happen, so I would say something on this house this something here so honestly, most of myself of my friends that I probably probably social media places right now we live a plant, some inferences here.
We don’t we all just having fun and drinking and enjoying a rich sweet and the rest of it. The branch that ap approach to disciple, where like, were you too Caillou correctly to do this for me and I was read study, so none of us plants, we influenced us, don’t let anyone lie to you that whosoever. You know I plan to be so sure. My job in July, we all jumped on you, because English is a good time to start because everybody’s PR and everybody’s beauty, your phones and the internet.
So this is the quiz. I’m just it’s true and I don’t forget anything so I’m like it’s simply like something of my four night. Hey shit, sorry so out to be your question is out to be and if Iran turns out so I’m just going to run through the document. I have my phone up, so I have it sorry guys it’s thick like a few minutes come on, so this is basically how to be an influencer. Oh, so in simple terms here influences our social media.
Pastor knows personalities within large number of blue yo and English followers. So it’s not just about you know about numbers and this people actually lugar. If you told them to do here adequate to do it. If you tell them guys, you see a degree to see me tell them guys we have a new present games. We do follow you with us when thinking about it’s done. You also have influence and authority numbers you can be, it can be, ultra, follow us and you up or sorry to bother you Sanjay people like tweets influenza, so most influential share most efficient shape friend you wrap over your fans.
So you know just an influenza as an influence is you should have e1? I won’t cover story, these people that follow you, then that’s when they can sign you when you retrieve the code, when you replay the comments when you Joe Kelly, play with them on the sidelines. Let him have it fill this few with you? Okay, so how to become an influencer number one? That’s why I did this identify your niche, so everybody’s keeps a niche niche niche niche.
If you won’t do so many player, you can’t expect to be a jock or Gino read of all trades. It’s good its fault because you can be able to do different things, but it’s actually best luck. We have one team, one two pivot is people know before or must have known it’s crucial eyes. It’s crucial. I pick a niche that aligns with your image. If you have would be, photography are very few person, others, I don’t think should be doing taken because it doesn’t allow me who you are.
If you love traveling so much, I don’t think you should go into into somewhere. That is that does all alive worried words. You are, you can actually to freely, so you should turn so. This is me. Tell you to turn your your phone. It’s a passion. Okay, you got so an easy way to set your niche is to evaluate your strengths. I of our weaknesses, choose English that allows you to to kiss your inner strength and play with your skills.
This I didn’t only Pascal, and you should help me line your audience until your content to suit your preferences. This is why it’s good to have in each so you are not just doing different things at the same time, so we stopped by. We have different different things. You can do child, you have travel, we have lifestyle, we are fashion, we have food, you have beauty, we have sports, we have gives young entertainment sake.
There was a fitness. So out of all these things, I love all the all these things. You will be good with at least one team, so you have to and again you don’t limit yourself to just one of these categories. Here you can combine two or more of the Swiss cheese niches, for example yeah you can so by travel and lifestyle. The align you can combine beauty and fashion the align you come from mindful and travel.
They are light together. So good you do have to be just one team. I pick two or three T’s. I know online together. So okay, we got TT platform. Okay, so this dinner I want to do where is my audience for it check the same? You Noah is YouTube, you are doing more articles, so is YouTube or Instagram is a dream shape your kind of focus on cheese. I just wish to your time. Pete you to Instagram or Facebook again, so as a leafless tile, you need to have a power position, the Internet’s, however, that doesn’t mean I should newspaper social media platform and shoshanna’s all day, depending on your niche.
Certain persons might be better suited for your content than us. That’s why I said okay, this is where my audiences – and this is where their beasts chatter to be bossed word emboss is very great entertainment person, so I’ll move to parrot eyes in your content. I will probably share this with you later, so there’s something I said parrot eyes your conscience. I quality content is perhaps the most potent answer to the answer to the question of how to become an influencer.
It is truly important to publish unique and authentic content that resonates each audience. No comb boosts words. It was said in the morning. I didn’t simply posting after doesn’t make sense what you have not seen what people said already. Oh come with a blog post, of course, if you like is this table and the are very modest, we have capturing the opposing you, you como you it’s your look. I use them capture now.
Tell you if I come to your blog of instability, tableau, your blog’s. I can probably last bit um please visit for that day again. So that’s why your own unique way your course. It has to be original, okay yeah. So that is for that so great content, original content, unique content that is very key. Listen to your audience and especially to ensure that your content, ganas traction, is to create content that your audience wants.
Texture on different is your audience. Try food try different! So please look at the top in the US in Muslim game, cheating and kitchen. They totally most angry deepest. Try it again together, if that is what your confidence won’t, give continuity article cuts. Your passion here is not about your days, your passion, you also find it to be just I’m making money of your passion. Your passion will pay your dues.
I’m sorry this is go abroad, religious, respite, immersive, hey! You know that together really well con tonight Jessica. A quick search from Google for your niche Google search is therefore you’re screwed down to the bottom of centuries, though, to find lo, two keywords are being used by your tight audience. There is nothing you are looking for. There’s nothing you’re, just at some worry that somebody saw.
I thought that before you be shocked that I thought this was an original. Yes, someone, someone taught about it for years ago, but never made use of it but dropped something on Google. You only see clicks. You only see you see, beats every way, so that’s tough for that! Then you wash that game. So it’s not just about posting in the upcoming. You are new people have to find your content, but a lot of people use Ashton specialties.
Okay. What happy boots up my bow on this hashtag? Look at all these Bob daddy dance challenge. If I wasn’t on my own, I think they are status to cheat. You see, other people’s own are like. Oh, this is mad when I want to be in each other like okay, what a disciple doing what I do. You start a step. I want to cache tags at sites much that works so well. If I want enough to become a new person, is a lot.
That’s it. Yes, I should make these of your eyes thanks. Your conduct fully becomes why we were meaningful when it’s, which is the right audience, imagine quitting mother’s article I going to use. I agree sloppy with yourself. Aren’t you even Jesus who Vsauce we would be happy on your behalf, so you get love, I stop works and another trick is once you post share with your friends your family, our friends, shades your whatsapp moves.
Chanceo, your mama does not listen. You busy. I mean they send it to violet. I want our reades, since these only business, you can say let out read your article. It starts from there they’re, not a Sheraton which are old. What’s up old? Yes, let’s keep pushing it like the lag. I like that. So another thing is just maintain consistency. Publishing, high quality content on a regular basis is one of the most effective ways to reaching your audience attention.
When you develop content on a regular basis, increases sales of our species. Among here it is look at si office. To do now photo is probably one of the best a guy right now you can be stinky vicious verbs. Chris, like you, want to read another one. You want to view you will glue to the produces a quality content and be consistent. Don’t push to the address where posting is December, like I don’t last, and what is your problem in life yet so be consistent with your post and the rest of it? Another one is collaborative, and I Francis I know want to study, do your own would be able to be king and the rest of me.
Both you are new collaboration works, he doesn’t kill the is you can get easy? No. I know those in queue with the way you presented to them. They will possess it to them. Okay, so I would give you myself give him a my example sleep. So when I started here, there’s this the same mr. Big seeming he’s like my uncle now, but when I finish that that I met him and I just do not see – I don’t know what you do.
Why, like what you do, I met him at an event and I’m like I, don’t know what you do, but I like with my buddies coming to you. Can I just work for you for free. I just want to live and look at me. I, like okay, good, so to be myself a malaria, nice name. So what do I do? I said i’m an engineer, but I do graphics and say: okay, the rat response is our second day, so some people don’t even want to work for free.
I do I buy, I don’t tell people to work for free Airport, sometimes new digs for that yeah. It’s even look for different tricks. Look for and then G has a lot below go for different things like there’s some things you’ve done, I’m like! Ah daisuki calm. You get so just look for ways to get. It was attention host contest school engagements for your engagement, you do giveaways. I do now. No, no progressive, there’s the money, but not basically evening with those have to be money to bar.
If you are review new food, tell Oh Sookie: do this and God gets me a Baba he come via. This was five. There are people appreciate these things. They can be something of five naira, just a big dude, and what’s that they want to pass spits next time. They want to call me a gift. Let’s tell you what to call before you know it’s this pulpit, which would be your your imagine is the article to pitch in.
Oh, so, the passing evening, you I will come out me. We touch your own annoying distance and another good life. Let them see you! No idea inside people at milk – I know some sort of attacking show us yeah, I’m not talking about talk about some of us. Some of us can be introverts. He will do the coroner Tina’s middle of us introverts now you’re gone into me. Yeah amazing guy. Some of us coming in so right right now we are introverts yeah because we’re all in though you know so good life.
I think life is deep nasty now if you go to a live now, you’ll be same so the places like this is live. Live live, live, live, live everybody’s life right now, so who says hello, good life sue for your life. Looking difficult games now sit down. Is it new T sit down? Tell people, I cookie, I’m abused my life. So have you been tell us your own story? So, look at different things off the ship. Bompa bom for oil, okay, fellows new teens, look a way to engage your audience to respond to your fans or your friends.
Like I don’t know my my people fans. I call my followers friends so that gives them you live in. Situ means. I, like, like TV, show you the most Oh, a sense of belonging uh with mr. Lazzaro a sense of belonging. I poo actually family resource. Oh fixers, are strains no fast fast. A few fancy specialist pitiful you get a boy, a podium friends. Family spring follow, ah, is called a phase response. Your fans out your friends, yeah.
Sorry, I’m moving to start our ability or contents. They are likely to leave this feedback in games. Are comments responded to each and every comment might be. A rule of tax, however, is advisable. I reply to as many people as possible is a response from you, a response from your side, but ditch the truth, die you’re first, putting you and makes a few more connected to you in Darfur da. So I read some but social media.
Consider a there is no new there’s no new face of all. I know contents away about whatever niche essentially means Vishnu, so how does yeah so this is an example. Yeah everybody’s everybody’s talking about he’s talking about talking about talking about talking about talking about about food. You have food look up in, for example, and if normal team, this you guys, do your industries. You shows this shows that I sure wish was actually showed us and shows I broke its analyst to you are frying.
Unless you like lettuce team, you can do something different who told you toady that you can start by boiling. You can see without boy, water that sure lots of boy water. What I told her, I don’t think any Niger, a blogger of love food bloggers, us she knows also how to make how to make you know how to make local foods most of them to do this everybody’s doing it. I couldna purchase because you want so everybody’s in a broad food who told you that I do ever Otto did I not become a lot me to proper warned, not what I went abroad.
I want to learn these things. Show me how to boil water show now to boil egg. Show me out a lot of things up a lot Paul see you guys look on the right, please! He ll see everybody’s going to you can see it tasks pillows as Adi as a travel blogger. These are motor powers that would take its. If I don’t go to that, you want to check you know. All these guys are check for Royal Dutch shake it checks.
If I don’t eat all your check, okay body. So far you check the ketchup from Iquitos million undocumented okay lot of this happening on the road you’ll be showing up. That is see on that road. You get lot of contents now you would know you know when you get you Leela from each other, but you’re working. So this art is different. Things you’ll have to sit down and look at your surround. You can fireman.
Okay, so I’ll tell you what works for me, and this has always of me – should this vaccine life, I believe this vaccine live us every would look at everyone like we are driving since this new disease, where you on the road right as a driver. Everyone is mad, every other drivers are mine. You have the only seen driver on the road, so you look at everyone. I, like my driver, Madhava Madhava Madhava. You are the only sin facing on the road, so this race, ep1 life, I think, was then just don’t need not force.
We are not up if you are angry before stripping. Everyone is constricted. We are angry over me. I’m frustrated okay, when a guy’s not helping, so I believe everyone just wait, yeah opportunist, we have a phone and the best way to relieve themselves. Oh first issue at that point in time, Easter time, so I see myself as a doctor. Yes, are the therapists, so we will come to me so when about the book 15 Sagami.
This way, I see them typing. You are magic. You are very, very unfortunate big dude come on. I see this, this dot dot dot. I will don’t type in you like I’m fine. Now, that’s what I see before. So I see myself, I’m like ah Nyjah they just don’t back into you through Enya show me. You are finally also puppets good, so you are done. I’ve been able to you you, so I’m able to do you, so you are fine, nothing Gracie! You life.
I believe everyone is a graph was treated. I just looking forward super efficient on I’m tuned America. Okay, I know, I believe, don’t type it up in unknown. Says you are alright and you go so Yasuo lost and that J’s days lab outside of this cheetah gays love outside using sunny the moment. You understand that you are proven, so don’t speak, no see everybody has mad people died, God if only Celestia mom defend my people.
So you see yourself like this. I would like that yeah nobody’s working. So I will this point yes give me, but when you do you give you a push and getting consents to? If we listen to you Pig say what minutes did you guys know, keep your you, I’m sorry, I’m like with Osama BC on a bus. What is life? Is this team, sir? I’m sorry, sir, so what you can do, give you easy pick it’s time to eat, tell them all right.
Tell them give mooie by five yeah. The program probably give enough 5,000 alone. So tell them if they return it’s tree by butter. Turn of my pacification. You must aim. Did my contents, you most like most retweets, some cheesy from mummy from 8 a.M. To 5 p.M. It was retreat, unlike if you are not like, I cannot become free money. You have to tell me, but that’s what for the money, so you have to work at the 2000.
You said I’m giving you so my gotcha you’ve been able to go yeah when you’re following a green, your Jays, your contents, Alcoa fur. If you like, zero beasts for money tonight, you will eat sweets and people if they are not working. If you know your audience, your audience are sitting from your last week. You can come to that. It’s true that Baba. It’s works. How do you turn if you use your advantage? Is my super as an example again so sometimes about two years ago or last any last year someone said cheated a random guy for me, but on he in his room bedroom apartment to tailor your paper IQ placer.
Your favorite influenza, she sang she part, whereas his mom, his mom, sells a game machine. So someone said to me, I was I with Legos. I was I when I was in Abuja, someone shared with me. I think I mean listen. This is 0 comments. Is there every tweets in general, like so nobody n kpt, don’t to them, so I said ah yeah. So next to me it’s something I love, I’m very savage. I would have replied team.
I love all experience out of love code is generational, so I was about now. I think this is time to put Montezuma’s business. When I said then I cleaned everything I type see all the things. I thank you. If you blow it short for me, die most people actually pick it about our for your forgiveness. I response give savage response. I said no. This is a great way to sell this mommy’s business. So I quote, I did, I said for my mummys submitted personal Latin Islamic Revolution, so emotion with emotionally Alaska that even us love and us do it: parents, Angeles, Jewish, it’s love, Nana’s, love law, even though some people believe in love.
I’m sorry! Well you guys. All of my guys, love love. Anything love, ladies, like Jane, so I said to myself when I just on this list in our religious messages, so I said my mom she attention my mom makes the best cookie. In fact I said my mom, I will get attention. I could keep what are you about to see? You do be parents and injures Levangie last report. Look at the value that wins this article waiver, some about when it that was between you see son, because each parent everybody jumped on it fastened upon him antimatter, but leaving that aside, so I said my mom makes the best cookie cookie white cookie Baba would be This I make this vow I’ll be of delivery person who were like wow this guy.
With your information permission, your information implement your mom’s business Wow in two days. We all forget, orders, okay, you know, oke Oke, you know about everybody shows, will give 15 area genera. Mostly, this book is different, the family believer. If I brought it online and I carried it away that I’m sorry new government, my mom says you allow. Yes, it was doing that. Sandow is what meet me.
I’ve done deal sob, you were like wow. Celebrity status will be every week with which many, but we said this would be upload every week. No tell me you can’t tell me that you’d also get your streets, but if I light zombie families will give, that is what makes it different yeah so where people are trying to show something, are you dick don’t defy you rest reply, a dick about lock, electron Knuckle a big steam sauna advantage o decided, also sing, sing, more lenses of city before your constable, your content, as V grids, you have to do for something you have to be.
You have to be teaching our dishing out great things. You value again, you can be to you. Whatever words, everyone is going, give me a dollar. What are people that are key between same is a dream, simple. Everyone is doing, then. I don’t think I’d need your ID. I need you so I have to after leads back King. You are doing. Thank you very much. Do you have some interesting that you can share yeah? I’m gets a nice to dig up a dollar you often after this increases.
Any follow the crazy as well on the article replay of this interesting conversation and those we help when you see mr. Part will be off and basically, as you share the the link to that, so my name is blessing career. Sorry guys, if you joined, believe that’s cracking body mists the name, my name is basically, and this is creative, so more questions what the difference. Okay, I think I like this one: what’s the difference between clouds not chasing and influencing so basically yeah number one.
We need to understand that our clouds we already seen it’s, because why you are in place yeah, I got telling historical declines. The reason why a client’s is a put up which to you is because it words whatever you are, pushing out to go viral viral. So most of the stories you are pushing out are not true stories: media culture, everybody is tweeting Gary time getting. It makes you a cloud chaser. So then just misuse that what is just hate – hey, at least not oh he’s, kissing clouds, not your past abuses.
Are you passing a family problem yeah so the moment you realize that we are all doing it. I just asked me that even I applied me lapa Megatron. She she died your response. You want to get it sweets and then give it a like. So we all know it’s you, I don’t wan na say it. Space modern lot of managers, yeah what’s embankment just meet permit is awesome. Some people make in a week, so it will just get to that point.
It’s not going to be easy. I’ll be honest with you, you also get to that speech. So what when they are listed most paying jobs in India? I read. I read none at school, like government job. If you open any PC, it is probably 700 key or either Android or suppose some money. Just some Batman just get paid about 1.5 million. I’m like cookie Yamatai, be 75 article, a Thomas McKean 5. Did you try to tell me you stay months? How much is that now who would manage aqwal, it’s 5 in your salary every month someone can send.
Oh ple, pussies o-tama take this toshiaki every science, where personal friend since you attend the same church. Oh Sammy, give me a chilly night. If Nike said of my beers, I sponsored a not for now young Pig even again, ok, great sorry about keep checking back sag. I don’t personally like, should I be on your team, any advice for people that want to create in which all right now this is a pathway.
So you have to understand that you look up to go to the Angus. Don’t take. You can take the one get one today: okay, just be yourself consistent, be original original. It is key. Let them look for something different again. I know he’s good to us. Try out passed by us before you all those things for be root yourself, see the more you do that. Okay, this is Raya, be original. Do allow anyone lights, you you have to article so, for example, and again look outside all these things.
You will see lot of things about you with our words. Be cute, like okay, no buy a 91 see what they would think about. You is none of your business because momentum, econ optic, which business your business, you live your business. A cup is what I’m saying so, whatever they think about you, sort of a business. No Chris business ambit them your business because you have your own proper. You have your own content.
You are trying to me so you’re, not content on your head, please. How are you going to finish your would survive yeah. So what about, if you think about these love, your business, you were your own past, oh and don’t think OC that, oh, I can’t get seal can be anyway if she can take. It should probably took me five years to get where I am to be. You can get your breach in two months and those don’t see, don’t teach you can’t surpass anyone don’t know.
So I I find me on Facebook. You see, I would be like you know. You aspire to be, like me, be greater than gritter who says I want to be Who I am right now. I’ve got many ways a bit now. Music starts walk so so so when we don’t see good yeah well, we were before with them now everybody’s doing. Shailaja tick, tock, tick, tock, you better than most people yeah continue cause. That’s more how you go back, I would join them no service, I’m good optimistic.
We will assume on somebody else. Were you again so if the goddess will follow the crib new contest with a platform the goodies, we follow their you to lead with more study. Don’t see of us you’ve arrived by Jane about innovati anyway. Yes, it starts. I’ve already discussed that you definitely get insights. Sorry, can you say I don’t you may not, so I believe I used in your words. Thank you very much.
I damn guys. Thank you very much for joining me. Thank you for saying. We hope that next time we’ll be here, how are you going to join us for another nine sessions and now thank you for me, so she bites. Thank you.
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But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.
But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.
Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.
Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.
Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.
So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.
”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.
”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.
I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.
” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.
All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.
I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’m sure this obvious that everything is up to date, The right phone number, the right address The hours right.
How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.
That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.
It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.
I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.
We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading
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What I’m showing you here is what we’ve done the week before Christmas. As you can see here, we are in a little bit over three grand in seven days. That’s actually down a little bit, but you can see what’s going on here, so separate teen to the 24th. You know average in 400 and some odd dollars a day for 50 ish, something in that range.
So we’re also going to show you some of the performance and followers we’ve gotten and that it’s 100 % organic traffic there you go, there’s some insights and performance insights. What they show you here is the minutes. Viewed so ten point, seven million minutes viewed that’s up and, as you can see over here, that is 100 % organic traffic. We do cross post to some of our other pages because we’ve been working at this for a while, but I just want to show you.
What’s possible and that some of the gurus out there that tell you organic traffic on face book pages is dead. We’re here to tell you, if you know what you’re doing it is absolutely 100 % not dead and, as you can see here during that seven-day lead-up to Christmas, the December 18th to the 24th we’ve picked up. Fourteen point: four K net followers. Obviously, you do lose some along the way, which is perfectly fine, so that’s average and about 2,000 new followers a day increasing the audience which, in using the in-stream ads, that will also increase the likelihood that you’re going to earn a little bit more money.
The more people you have that are possible to see your content, the more likely it’s going to be monetized and you’ll have more return on that. Just a little bit here you can see returning viewers, that’s doing pretty well here. It doesn’t really show you the exact same week that I was showing above, but you can see here, that’s better and better over time. This one over here is only just a couple days.
So obviously it looks like this week will outperform the past week there. So just wanted to show you guys what’s possible and if you look in the description below, if you’re reading this on youtube, you will see a link to a course that we put together. That’s going to show you all of the different tips and tricks that we’ve learned over the past I’d say really this: this year, most of 2019 we’ve been working on this in-stream program, specifically, and here I’ll, give you an example of what you can do over time.
This is since September 1st through December 24th, so that’s 115 days or since the beginning of September. As you can see here, you have better. So you know better days some days some days, you absolutely smash. You know, and in other days you know you don’t do as well, not that $ 400 anything’s to shake a stick at for a daily earning, but just to give you an idea, there are ups and downs with it.
You can see here 1:20. We really started getting the hang of this here and, like I said before, if you look in the link below there’s the description below, there’s a link to our course to show you what we learned over this period of time and beyond give you a bunch of Tips and tricks on how we operate this and some of the pitfalls to avoid so check it out below thanks guys,
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What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.
So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.
My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.
This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.
I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.
I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.
Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.
It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.
You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.
You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.
So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.
You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.
Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.
I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.
You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.
I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.
Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.
I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.
Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.
Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.
So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.
Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.
Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.
You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.
This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.
Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.
So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.
So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.
You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.
You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.
So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.
But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.
Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.
They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.
So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.
I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.
They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.
Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.
Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.
A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.
I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.
I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.
Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.
Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.
Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.
You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.
Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.
Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.
It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.
I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.
That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.
It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.
I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.
I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.
You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.
Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.
Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.
Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.
I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.
The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.
Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.
I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.
You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.
It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.
How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.
But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.
It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.
He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.
But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.
We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.
You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.
Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.
So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.
The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.
No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.
Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.
You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.
Thank you once again appreciate it. Everybody say too
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This is what I believe. I’m sharing that with you for nothing just get out there and succeed. What’s up everybody ricky truth here. Welcome back to my blog, so today I want to give you some extremely practical advice on how to build your business and keep up with the trends of digital and technology moving forward.
The world is moving at such a high pace now, and we’ve got to keep up with the times we’re over to get left behind. Ok, so we have to understand where the world is going, where people want to be how we need to approach people, how where we need to be to build our brand and that’s what I want to talk about personal branding and the fact that every single one Of you should be thinking of yourself in terms of an influencer okay.
Thank you for yourself as an influencer. What I want to call this is that you are a mini influencer, okay, as a real estate agent as a salesperson and the car industry as an insurance agent as a travel agent as a doctor or lawyer or whatever the case may be, you want to be A mini influencer, okay, here’s what I mean: okay, if you’re an influencer in general, if you’re, just an influencer okay, you may be trying to build a global brand.
Okay, like myself in the real estate coaching world, okay in the entrepreneur world. Alright, I want to influence people in a very positive light globally. All right, I have people all over the world from many different countries, following what I’m saying and building relationships over transactions, building their businesses in a positive way and helping people the right way – and this is very humbling for me to do.
But I would consider myself an influencer, not a mini influencer, or a mini influencer to me is what real estate agents need to be. Okay, that means that we’re a micro influencer in our own markets, our local markets. Okay, what that translates to us is that we don’t need to be worried about views number of views number of likes number of followers. Okay, let’s take Joe Rosen, for example, down in Port st.
Lucie. He has very little views, but if he goes out to a restaurant, everybody knows who he is. Why? Because it’s such a localized market, okay, you’re, comparing yourself to big influence, you’re saying: oh, I don’t have a thousand like so I’ll – have ten thousand views per article. So I must not be getting anywhere close to where I need to be on these social platforms, but that’s not the case. Okay.
Very little views means a whole lot in a concentrated area, okay and so moving forward. I want you to be thinking personal brand, which is what I did with my weekly email and continue to do and continue to teach you to do is a weekly email. On the same day of the week forever I’ve been doing mine since 2007. It’s literally how I built my brand okay and his litter have became an influencer. I didn’t know all these terms when I started doing this, but it’s literally what out what I was doing and is why I’m where I’m at now.
I understand this on a much grander level, seeing as how I got into the coaching industry and I’ve started to build my brand there on social media, okay, as well as email and every other platform. There is out there. So I want you to think of yourself moving forward as an influencer. Now, let’s talk about that for a second being an influencer, or what does it mean? It means that a certain amount of people – okay, know who you are and see your content consistently.
Okay, they see original content from you on a consistent basis: okay, forever. Okay, that’s continuing to build your brand with the people who know you all right and then the goal is is to get more people into your following your email database, your instagrams, your Facebook. Listening to your podcast reading, your YouTube, whatever platform you decide, okay, which I believe the best two platforms, are emails and text, email, platform, text, platform, okay and then all the Supplemental platforms, all the social medias.
Okay, I think those are secondary, but very valuable and necessary. You need to have all of those combined to really make a huge impact and to really build that influential status in your market. Now, if you think of building your business moving forward as you being an influencer in your local market, okay, it tends to give you a different vision. Okay, a different point of view of what your goals really are all right.
The goal is is to let as many people as possible know who you are and how you operate, that you’re honest, caring, hard-working dependable professional you’re, everything that they want in an agent okay. But we have to let a certain amount of people know that if they don’t know about you, they don’t know who you are number one and then. Secondly, if they don’t know what you’re about then they’re never going to do business with you, okay, so our job from this point moving forward is to initiate contact with as many new people that don’t know who we are as possible.
Let them know who we are and then put them into our little personal branding machine, okay of pumping that consistent original content to them forever. Okay, so we do that through email. We do that through text. We do that through social media all right, but we need to get them into our personal branding machine all right and then we want to talk to more people and get them in there more more more more as many people as we can possibly get to.
We will never get to all the people in our market. Therefore, our job and our task at hand is an unlimited of Biss. Okay, it’s an ocean, you can’t get to it all and when we think about that on that micro level, that many influence our level think about what I’m trying to do with just being a general influencer, okay to influence people around the world, all right and when We think about the unlimitedness of just the many influence or the micro influencer of just a local market.
Think about how massive it is to be just a general influence or trying to influence people around the world. It’s it’s insanely, unlimited and massive. So hope this gives you a different look, a different point of view. Maybe how you need to be building your business or what your objectives really are, or what your goals should be. Okay and I’m going to start pumping out more content around being an influencer and the little things that really matter and different little hacks that I find along the way I’m going to are those with you.
So if you haven’t click Subscribe, do that now? Click that, like button, you have any questions whatsoever, leave it in the comments below. Thank you. So much for reading I’ll, see you on the next article. Let’s go
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All of me, it was a huge amount of money for me because at that time I was still a university student, but listen to this carefully. I’m not here to praise her sales tactic. In fact, I hate her sales. That means so much because I felt that sure the whole process I was pressured to buy the package and, as a result, even after I bought the package, I wasn’t a happy customer.
So, even though this lady closed me for $ 2,000, she lose all her future sales as I refused to buy anymore upsell packages and guess what I never go back to the same saloon ever again and forever. She lose me as a customer. I know many of you are eager to improve your sales boost. After all, sales is part and parcel of business via insurance, agent property agent on my interpreter or a business owner.
Sales is a lifeline and is integral to your survival and in order to improve sales, where do we usually go? We often go to sales experts for advice. They can be your sales manager, your team leader or famous salespeople, such as 10 law or grant cardone, but the truth is their advice, may not work for you, because we all have given character and even have different gender. Don’t get me wrong. I’m not saying that their advice is not good, but the problem is majority of the sales experts out there and guys, and they are usually dominating aggressive and right in the face.
If you’re a guy – and you are masculine in nature – the style may suit you. But if you are lady and you follow the advice blindly, you will end up forcing yourself into a style that you have not comfortable with and selling in a way that turn people off, because the last thing a customer one is a lady being very pushy and Very aggressive in sales, and that’s the exact same mistake that the sales manager made that turned me off as well as turned so many other customers off.
If she still continued to new this time for old and outdated selling method, I’m pretty sure she’s having a hard time right now, because we as customer have also evolved to be much smarter nowadays. So don’t follow the sales experts advice blindly without thinking, especially if you are lady. The last thing that you want is to appear aggressive dominating and pushy. I’m never pushy in myself, I’m approachable at the same time, I’m charming, and on top of that, I’m the top salesman in a company.
In fact, I help my company close more than six figures in terms of US dollar in one single day and the best part is my customers love me, and they are very happy with the solution that I offer them. So, in order to help, ladies, like you to improve yourselves as well as to generate more income, I’ve decided to share my charm system, a system that not only helped me to generate more than six figures a day, but also helped many of the clients that I Thought, if you want me to share with you my system, to increase your sales charm, give me a thumbs up on this article and comment I won below.
For those who comment, I will be inviting you to an exclusive telegram group, where I will be sharing with you my charm system step-by-step. So I can’t wait to see you inside my telegram group bye,
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This is sheri bell revolt. Thank you so much for joining me for this episode of step up the article interview program in which I interviewed smart people making smart moves and their businesses so that we can learn their tips and tools and move our businesses forward as well. I guess this week, Carrie Snowden the professional marketer and blogger here in the salt lake city area and before we get to carries interview in which he gives us some great blogging tips.
I just wanted to do a shout-out for his website. Business. Blogger tips come in which he shares lots of information about blogging, including an excellent resource list. I also wanted to make sure that you knew that he had a itunes, podcast called business bloggers tips and there are at least fifty podcasts that you can listen to again. Specific to blogging so right now, let’s hear from Carrie Snowden and get his tips on adding blogging to our small businesses.
So we can move our businesses forward, hi Carrie thanks so much for joining me on this episode of step up. My pleasure sherry glad to be here. Thank you. I love talking to you so today we’re going to talk about blogging, and I know that you have a service that provides content for people who are interested in blogging and perhaps don’t want to start out doing it. Why don’t you give us a little background on list 5 and then we’ll go from there? We work with franchise groups to build out basically a blog for each of their sites, and then we provide regular customized content into each of those blogs.
So, quite literally, we can provide an unlimited number of customized unique blogs for a wide range of you know: distributors or sales people, or even you know, brick and mortar kind of shops all around, and our our key really is in being able to provide compliant content. That is completely unique for each site and just explain to people who are new to blogging. What does compliance you know compliant has to do with with corporate rules and sometimes even government rules and regulations, and that is saying things that are not only appropriate but legal.
So compliance has to do with either you know matching corporate rate rules and regulations or government rules and regulations, and that’s a big problem for a lot of franchise groups in particular that are worried about their brand and worried about what some of their bloggers out there Might be saying about their products right, okay, great! So let me just jump right in um. Why should people be blogging primarily because it becomes a very strong voice in in two primary areas of marketing? One is web based marketing, so marketing to the search engines and getting your content out in the search engines and another is that you know.
Lately. It’s been very important for companies to connect with their consumers. They’re cut their customers in a very personalized kind of way and a blog allows that to happen as well, so you’re, you’re kind of killing two birds with one stone, you’re you’re, appealing to the search engines in possibly the best way that you can, when you’re, providing Regular content on your blog you’re, giving search engines what they need, and that is content to delivery.
People who are searching for your keywords, so blogging is a great way to get your SEO out of the way and connect with your customers. Okay. So, let’s just talk briefly about keywords, then, if you had three tips for bloggers, keywords would definitely be one of the tips. Then yeah, that’s a that’s actually, a pretty huge one. The important thing about using a blog for marketing is to maintain relevancy.
So you know you don’t want your blog to meander through lots of different topics. You really want to focus on a specific topic, and usually that is your company or your products or the value or in benefits that they provide to your customers. So using kind of those three building blocks company products value, there’s a million one things that you can write about and you’re staying on topic. Basically, so it makes it easier to gather an audience because people are flocking to some content that they like to read and then you’re also looking at being able to maintain some search engine kind of rank based on those keywords to so consistency, there is important.
Okay, so before even writing that first blog post, what are things that a company needs to think about? What do they need to know about their own product or service or what they’re trying to do? But what do they need to know about their prospects or their target market? So you’ve got two questions in there. One is what do I need to know about my topic and then the other is. What do I need to know about the people who are going to read about that right? And this is where a lot of people kind of get hung up on blogging.
You’ll find a lot of people say, I’m just not ready to start, because I don’t know everything that I need to know and that’s not necessarily true. You’ll find that blogging becomes an experience where you can actually learn a lot more about your own products, and you start to meet an audience that you may not know you ever had. So I would say to start with it’s important to know your elevator pitch.
What is it that you’re talking about, and can you can you describe that in just a few sentences? You know an elevator pitch is, is the idea of if we both get on an elevator at the first floor and you’re getting off on the second floor, can I describe to you what my company does in that amount of time and you walk away understanding what We’ve got if you can, if you have your elevator pitch kind of worked out, that can be the basis for starting a quite wonderful blog because now you’re starting to share that story with your customers and you go out now.
Let’s talk about the audience side to just for a minute I want to when I start a blog I’ll have an audience in mind, and anyone that has a small business should have at least in a segment of their audience in mind. But I don’t – I don’t really know my entire audience this product that I have may appeal to someone that I haven’t even considered yet, hopefully that’s the case as an entrepreneur. We’re experimenting with ideas and products and getting them out there in a way that maybe attracts more people than we thought we could so split.
But it is important to start with an audience that you think is going to apply. You know I i’m not going to start talking about swimsuits to people who ride horses, for instance, so you can at least kind of start in in an area. But it’s not important to refine that audience down to the finest segment, because, when you’re blogging you’re appealing to a pretty wide range of people. I kind of think of this in terms of what I like to call the considered purchase cycle and blogging is a great way to generate interest at a very early stage of a considered, purchase and and along that considered purchase that the closer somebody gets to buying Your product, the more specific the information they’re going to need.
Okay and that’s when you get into personalized contact or delivering spec sheets or data sheets about your product. We’re talking early on we’re talking almost the same kind of information that you would see in a in a television commercial, so very broad, very emotional, based information about your product. Getting people excited about it, sharing some benefits and features and getting people interested in asking questions about those, and then you can refine it from there.
But what do you need to know about your product start with your elevator pitch and kind of work with that? And just be very general about the kind of information and consider that you’re going to a very general audience and the people who are really interested will start to refine as they go down that considered purchase cycle. Okay, um. This might be a strange question totally off base, but I was actually listening to a guy sort of teach at blogging class and he said never embed links that can take someone away from your you’re making or your website and take it to someone else.
I know that you can have when you’re liking, WordPress and you’re adding a link. You can have it open into an in page so that they they don’t lose you but sure. I know the new, your information. You do talk about linking a lot so give us your tip specific to lady. Should they do it specific to linking, should they do it, and the answer is yes and – and I have a very different opinion about linking – and it all has to do with what search engines are really looking for and what people who use search engines are looking For so let’s, let’s take Google, for example, Google delivers a product and that product is information that is relevant to your search term.
When you get to the site that you found through google, google wants that site to be as informational as possible. They also want that site to be very connected and think about connections being even social connections. The person you want to meet is the person who knows everyone, because now you become part of that culture and you can meet everyone through that. One link. Think of your website. In the same way, when I provide links to other relevant sites through my own site, I essentially become a hub to that community and Google will recognize my hub position in that community and will link to me more often because they know people would get to those Other sites through me and I can become most relevant by linking to other sites from mine, so in other words, Google will say of all of these people that I can introduce you to.
I want to introduce you to the one who knows the most people and those people then become. Are the links essentially to your website. So, linking out from your website is a great idea when you, when you want to establish yourself, is that central hub? Okay and how do you get links back? How do you get links back and that’s that’s a tricky one, because you know there’s link farming and there’s there’s these call groups that will literally spend all day calling people just ask for a link back.
There are the linkbacks that you get, are kind of graded and linked back from a very relevant site are very highly ranked links back from just junk sites out there are ranked fairly very low, and the problem is, if you have a lot of those low ranks, It won’t help you a lot in some cases. It can hurt you if you have lots of links from a topic that you’re not discussing. Google might think that you are selling horses instead of bathing suits, so you want to be real careful about the kind of links you’re getting back so how to get those links.
There are a number of ways using a blog in particular, is a great way to get links back to your home site. So you want to be linking to your home site from your blog, and there are a few strategies for doing that. Building a blog externals to your site is one not necessarily the best strategy. The other best way to get links is to get engaged with your community. So if you happen to be a saddle, salesman go out and engage with other people who are selling saddles discussing, saddles, making saddles talk to those people, make comments on their blogs and comments.
Usually contain a link back to your site, so the more engaged you are with your community, the more links you can get back and those are good, solid, relevant links, really quick. Another great way to get links in a very important way to get links is to use press relations every time your company or your entrepreneurial venture does something that is newsworthy, create a press release about that event and send that out to the multitude of free press Sites out there and that becomes good, solid content coming back to you from from new sites and those are very highly regarded links back to your site.
So don’t forget, don’t forget the PR angle to that as well thats, a good reminder. So how do you find? Let’s say you want to find the five most influential blogs that are in your niche. Do you what we want your tip for doing that? Well, so all of this might start with a visit to the google keyword tool. Just do a google search for google keyword tool and you’ll find it. If I’m that tool, you can find the top 100 search terms that are related to a search term that you type in so FL I’ll.
Stick with the horse analogy and say all right: i’m selling saddles so i’ll enter saddle into the keyword, search tool and Google will give me the top 100 search terms that are related to that. So now I have a list of things that I can begin to. Search for and find other blogs that are using those same search terms, and that’s that’s how I would do it there’s a couple of easy ways to do this. I can run down to Barnes & Noble and grab a horse magazine and in that horse magazine are going to be hundreds of websites that I can visit.
Bloggers. People are selling other types of horse tack and I might visit those sites and just really get engaged with the community so finding it is just a matter of sticking to the search terms and really going after the relevant content that is out on the web. And let me throw one more thing in there when I do find those. I want to gauge those sites. If you can find out what those sites are ranked and now you can literally make a list of sites in order of priority with the highest ranked site.
Being your top priority to become engaged with and to get links from both of those important you, don’t you don’t want to just go out there and get links for the sake of links. The the links will be stronger and more beneficial to you. If you are engaged in those communities, so engaged means I’m making comments on their sites. I’m talking to people in a forum or I’m even developing a relationship with the owner of that other site, but specific to finding out how a page is ranked.
I know there’s a: is it a Google tool that you can use? You know, there’s a lot of plugins if you’re using Firefox for your browser, which I do there are a couple of PageRank plugins. So, every time I visit a site, the PageRank is displayed right at the bottom of the page. I can see it right off if you just go to your plugins for your browser and do a search for pagerank you’ll find dozens of them.
Most of them are using the same data, so that would be the first step is to install some type of browser plug-in that it shows page range. This problem have that do roam. Yeah chrome does have page rank okay, um, let’s see one of the other things that I noticed that you give a tip for 2. New bloggers is if they are a local business, how are they? How are they establishing a local presence versus you know just trying to attach themselves to the world right? So the idea there is that if I am a brick-and-mortar type shop, let’s say a hair salon, my clientele for a hair salon are going to be within 20 or 30 miles of my hair salon.
Most of the activity I’ll see is going to be within 10 or 15 miles of my of my brick and mortar shop. So it doesn’t make sense to me for me to market my shop to people who are in another state, for instance. So now we talk about localization and there are a couple of ways that you can optimize for localized search, optimization. One of them is to add your address to your blog content. So I might add the name of my state or the name of my city and especially here’s a tip, especially my zip code.
Adding your address to your blog posts will help you in the local search traffic rankings. I do a lot of keyword, modification or keyword. Optimization so if I have a keyword, is hair salon, I would put the name of my city in front of that because I know a lot of people search for that. If i’m looking for a hair salon, I might type the name of my city and then the words hair salon, because that’s where I’m looking, the other thing I might do is actually register my site on google maps.
Now there everybody – you actually hurt mine ring a few minutes ago, but we’ve all got iPhones and other types of mobile devices, and many of these now have GPS in them. So literally, when I do a search on my phone, Google knows where I’m searching from and they’re going to give me results, even if I don’t ask for them. They’ll try to give me results that are within 10 or 15 miles of where I’m standing.
So they know that that’s exactly where I want to find goods and services close to me so registering with Google Maps is another great way, but I would say primarily in terms of writing, and that’s really. My focus is on the writing side of this and creating organic search rank. Adding your address components to your blog and modifying your keywords with your location is one of the most important things you can do.
So how would you work in your address, though you just say, hey, be sure to visit us at at the end of your blog post or yeah yeah. There’s there’s a couple of ways you know and you can get pretty creative with it, but that would be the basic just throwing your contact information along the bottom and important to to maybe mix it up a little bit. Don’t just create a signature stamp and at that every time I would write the information differently as often as you can and and of course, modifying your keywords and also incorporating it into a sentence.
You might say if you’re looking for a hair salon in orem utah, come visit me at my name of shop. So you can incorporate your your city and state and even your zip code right into the content and that’s where it’s important. It’s a good idea to block it down at the bottom, but if you can work it into the content, that’s even more powerful! Okay and how important our comments? You know it becomes like this popularity thing.
People spend so much time writing a blog post and any this has been having to me I’ll write, a blog post and absolutely no one will comment on it, but they’ll say to me, via Facebook or via Twitter or via email, personal email. That was a great black buzzing, like my god, please put that juice over there. You know if that’s a tough one, it’s it’s tough to get people to engage because we’re all busy – and you know, we’ve got things to do, and it’s not always easy to just go and make some comments.
One of the ways you can help kind of prime the pump a little bit is to have a culture of people that you rely on to to get comments. Going so have some friends make some comments? Some might regard that a little bit as cheating. But if you work with a community of people that are that are kind of in it with you, you can generate a conversation and that’s really what you’re trying to do. The other thing is there.
There are a lot of ways to block or kind of restrict comments, and every small restriction you create is one more barrier to getting comments. So a lot of people put CAPTCHAs on their comment window so that I have to type in some strange yeah. You know word to get access to the blog, I’ll, probably avoid it. In fact, I myself I’ve even written comments, and you get to that point. You think I don’t have time or I’ve got to move on right.
So every little barrier you put in place means you’re going to get fewer and fewer comments. You’re. The first part of your question had to do with how important comments are and there’s there’s a kind of a yes and a note to that question comments can be very important because it’s kind of free content right. It’s it’s additional content that goes on your blog and the more content that you have and the more frequent that content is posted.
The more popular your blog will be in the search engines, so comments can be extremely valuable. They are not the end of the world, though there are lots of very popular blogs out there that do not allow comments, so you know that it becomes a moderation issue. In some cases you may not want to do that either. So comments can be extremely powerful, but they are not the end of the world. Okay. So to really look at the effectiveness of your blog or the traffic you’re.
Looking at what to line up Google Analytics or what are you using? I use google analytics it’s free. It’s tied right into Google, I mean as soon as I light as soon as I start up. My google account you know or push a blog into google analytics. Google knows who I am and they’re starting to analyze. My account it’s kind of a window into what google can see about my site and that’s important to me because I like to what Google is thinking right.
I I don’t get. I don’t have a lot of time, so I don’t study my google analytics for hours and hours and try to make modifications every day and that sort of thing there are some people who do and google it analytics will allow you to do that for a free, App, it does just about everything you could ever want. I pay attention to just a few basic things, though, really kind of three things: one is overall traffic.
How am I doing, and if you’re familiar with Google Analytics, you know it gives you a big long chart right up at the top and it shows your traffic, whether it’s going up or down, and you can usually see exactly where the weekends are or things like That so I pay attention to how many people are visiting my site. I also pay attention to where people are visiting from so I have some blogs that are local community blogs and it’s very interesting when I see traffic coming from outside of the state and then I have blogs that are more nationally oriented and it’s very interesting to See where you know which states are more heavily involved and what those aligned with the other thing I look at is what key search terms are bringing people to my site, and I think that’s probably the most important of them all is to understand what content is Bringing people to your site and that’s where you start to refine your search terms and refine your elevator pitch a little bit to match what people are looking for and if I could revisit that first point we made a few minutes ago when you first start, don’t Be afraid to just put a stake in the ground and get moving and pretty soon you’ll you’ll start reading your analytics and you’ll start getting feedback from people and you’ll see where you need to steer your company a little bit to to meet up with the largest Number of customers, or or to meet your goals whatever they are, so you have this blog.
How do you use it for your across-the-board branding like how are you connecting your blog to your social sites to your? If you have a static website? How do you personally recommend decline and to have this be an effective tool? That’s working for you, 24, 7. So a lot of things that you can do there, so I use wordpress wordpress is my favorite blogging software. It’s very easy to install and it’s very robust and is very popular.
The neat thing about wordpress also, is that there are thousands and thousands of plugins that extend the you know the versatility of my blog. Many of those plugins will automatically repost my content to Twitter and Facebook, for instance. So I have a few of those installed so that whenever I put a post up and I hit save it automatically reposts to the favourite places that I wanted to go so then I’ve got my facebook audience seeing my new posts, I’ve got my Twitter audience seeing My new post and I’m taking advantage of those social networks without wasting a lot of time.
Reposting and you know you could literally spend hours and hours taking care of a single blog post or with the right plugins. You can do it all in half an hour. This is some other social things that are important to do, dig and stumble upon are two of my favorite post sharing mechanisms and you’ll see some traffic come from those sites as well, so there you know. Obviously, there are a couple of neat places to repost your content.
There are also mechanisms that are kind of the old standbys, using email, for instance, to re-distribute a blog post, and let people know that i’m still active on a particular blog. So, there’s a lot of things you can do there, but primarily whenever I I use my blog is 10 of my home base. I go there first, that’s where I’m putting my content, so everybody has a home that they can come to that I’m managing and then from there.
I share links out to all the social networks to point people back to the block. Okay. How often do you repost a blog post link on twitter? So if i’m really trying to be active, I might do it four times through the day. If i’m really trying to generate some some activity, you know if it’s an event or something I might do. It may be a few more, but typically I’ll. Do it once or twice and then, if I really want to try to get some attention I’ll, do it three or four times and it all kind of depends on the audience as well? But you don’t want to redo the same one all the time you might want to add a new twist, and maybe even do some experimenting on what kind of headline is attracting the most people.
So typically you’ll add a question right. I’ve posted a new blog out there and I might ask a question as to whether you know what might be in my blog. You know: did you know that saddles are made of leather? No, of course you did, but you might be compelled to visit my website to learn why that’s important. You know as an example a bad one. Maybe I love you period. Ok, so we’ve talked pretty much about all the highlights that I wanted to get to you, because I know that you have you need to go soon.
So I don’t remember if I told you that I wanted you to come up with an assignment for both me and my viewers, an assignment. So what it be. One of the important things about blogging is frequency, especially when you’re dealing with with search engines, but also very important for your readership for your audience. In fact, you kind of caught me earlier today when we were discussing this interview.
You mentioned that one of my blogs didn’t have a post for quite a while now, and you kind of you taught me – and it’s got me thinking about that yeah, oh so frequency is, is probably one of the most important things you can do with a blog. When you start a blog, you really have to commit to doing something with it. Some form of activity at least once a week, if you’re a business blogger once a week is really the minimum.
If you really want to keep your audience attention twice a week, if you are a crazy, rockin news website, you know – and we all know of these there – you can post two or three times a day and, and that is great stuff, but at a minimum once One to two times per week – and that would be my tip verb tip / assignment – is to recommit to a frequency schedule that you can manage. You don’t want your blog to take over your life, but if you want your blog to work for your business, commit to at least once per week for your business blog so that the search engines recognize who you are and your audience doesn’t lose you okay and Should you mix that up, should it be a article blog once and or give you off all written content for yourself it so there’s there’s a yes to both of those.
Whenever I add article to my blog, it has to contain a written explanation. The search engines don’t care about article; they can see that article is there and they recognize that that’s important, but article is really for your reading audience to capture their attention and give them something to read. If you’re, not posting text content on your blog each week, the search engines won’t be finding you with the keyword, strength that you want them to.
So so I would say it’s always text and especially when you post a article, don’t forget to explain the article. It only takes two or three sentences to satisfy the requirement, but you always need to include some text. Okay, and you also offer people the option of listening to your blog posts. Do you record an audio version you make? I do. I have a podcast actually at business, blogger tips, com, and you know it’s it’s less frequent now, but for last year I did one per week and I recorded that using GarageBand here on my mac and there’s pc versions of that too, that you can use to Record your track, convert it to a podcast.
I use a blueberry press to post that up to my blog and yes, I give people the option to listen to my my blog as well, and the neat thing about that. Is there a lot of people that ride trains or bicycles, or you know, commuting to work and they don’t always have access to the internet, but they can download it to their phone, their ipod or whatever, and listen to your blog on the way? So it’s a great way for people to double up on their time on the way to and from somewhere and listen to you while they’re on the go.
Okay. So that’s that’s been a lot of fun yeah! I, like your site, I’ve visited it’s great um, so you’re, let’s just wrap this up by your three most important tips when it comes to blogging. What do you tell your clients from the Gecko these? You must do so it and that’s just going to be kind of a review of what we’ve already talked about. Most important is going to be frequency at least once per week of your business blogger, otherwise, you’re wasting your time to is really relevancy, maintaining focus on a handful of keywords, and I usually tell people to pick three keywords that we’re going to focus on and then To make another list of about 15 that are sort of peripheral keywords, so frequency keywords and localization is really big right now, especially if you’re a brick-and-mortar type shop, that services a region and if you’re in a region, use your city name and don’t be afraid to Use city names from a few other people around you too and I’ll add a fourth really quick and that is linking don’t be afraid to link to and from your competitors or other people’s sites, so that you will be seen as a hub to the community and Not just a dead end, okay and is one of the services that you provide is if someone has a blog and they just want you to look at and tell them what they’re not doing perhaps most effectively.
Is that something that you do you know it’s something I do kind of as a friend? So if anybody has some questions about blogging, I’d be happy to answer them. A lot of the advice that I would give can be found on my podcast site, which is business, bloggers, tips com, so there’s some great information up there or send me an email through that site as well. I’d be happy to answer some questions. Okay, thank you.
Carry this is your bubbles. Thank you so much for joining me. You know what there’s a lot of fun and good to see you again.
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