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Communication between two people and then we go to a broadcast communication. Style for the last one hundred hundred and fifty years once the public was Allowed to communicate back with us and this two-way dialogue was reestablished.
I think it was a game changer for not just a journalism industry, but PR Marketing across every industry and all sectors and category Wizards involved in Kind of the digital aspects, of virtually everything that they do so I mean, if There’s any one change: it’s just the going from the unusual to the ubiquity Of digital and its impact, not just on communications but on business overall If we look at these social media influencers and their ability to publish And amplify content to large audience segments.
This is a paradigm shift in how We do business today, social media influencers are the new royalty. Influencer has always been an important Tool for brands because it is more powerful when someone else is talking. About you or your product, in a positive way than when you are, it, gives you this Third-Party credibility of sort of an endorsement it used to be that are the Main influences we dealt with in public relations or media.
The conversation used To be about 5, 10 years ago, what magazine covers? Do you have what Magazine covers do happen. That was the thing people don’t even talk about. Magazines anymore between Twitter and Instagram and Facebook reddit, I mean That’s the place where you can see where the cultural conversation is going so We’ve had to adapt to that people are reading about entertainment, almost less Looking for factual information as looking for recommendations or looking At what’s hot or what people are talking about, because not only do they want to Have their time sort of mitigated by only paying attention to the things that That are hot or people are talking about.
They also want to be part of the Conversation so those people, friends, family people they may follow, like Influences that you’re talking about sort of sift through the madness and say Out of the 300 things that are in front of you right now, these are the five that You should pay attention to. We just used to have radio, television and print and Now you have dozens of social blogs for there ways to reach people and also Have conversations with them? That’s changed the whole dynamic of our Business, I remember it was novel that a brand would say.
Oh my gosh people are Talking about us on Twitter, what do they say and they would freak out about every Little criticism that really grew and awareness of the power of it on a Slightly negative standpoint, but then there was a growing awareness that oh, we Can influence that conversation or we can learn from those valid criticisms? And improve our products and build a better relationship by being good Listeners and hearing from our customers, companies in the last several years, have Seen an opportunity to become much more aggressive about self-publishing So companies are much we’re in the business of content.
Creation and syndication, the attitude is, if we don’t tell our story, who will Technology, social blogs platforms and so forth kind of provide a way in which They can do that. So you know, virtually every company today sees themselves as a Publisher of one sort or another, it’s interesting! What some of these large Brands are doing now around content marketing. If you look at Marriott and Their creation of their content, studio, they’re, putting a flag in the ground and Saying look: we are a media company.
Having said that, the impact of that Publishing and the impact of that syndication is still directly linked to How effective they are at getting influencers to embrace that content and Share that content, you know about 85 percent of consumers, want more of a Humanized two-way communication type of relationship with their companies on Social and digital, but only about 20 percent, believe that that’s actually Happening the way they used to create content was in a vacuum, one-way.
Communications, they used to think about. What’s the new product, what’s B, Initiative that we really need to get there, let’s create a one picture or one Article and we’ll put it out across Facebook, Twitter Instagram YouTube now. Each platform has a different type of person that follows that those are Different types of content and different types of people, consumers are very savvy. Right, especially younger as you get to the Millennials Millennials with savvy They understand what you’re trying to you know.
Don’t try to sell me this and Try to push me this, and I can immediately see to see that and when This connection is non-organic. You immediately switch the blog. You Immediately press stop on your browser player because you understand them is Not honest, the challenge is to find these content pieces that are one Obviously, connected to a certain extent, to the band, but also connected to the Consumer in an emotional level, in order to do that, you need to really work with People who are part of that group bringing in what we call now influencers I would say the first time I really noticed the power of influencers rising Was when I was working at Google and I was helping launch Google+ and at first Our primary focus was to identify celebrities as we’re working with Celebrities we actually realized that there were these other communities of People who had followings that were just as big, if not bigger, and maybe their Numbers when it’s big with the engagement was a lot bigger, so the power That those influencers had in a lot of ways is actually more impactful than the Power we saw this the celebrities having how to Gumrah a spirit if you’re on the Internet and you want to find out something we all pretty much go to.
Google, so I’m going to do inspired by my girlfriend, Google myself, so I’m going to Type is PewDiePie, and then there are people who exist outside of that. Traditional power structure and traditional ways of getting their voice. Across so maybe they blogs but they’re, not a journalist but still have a Significant following and a significant number of people that are listening to Them we’ve been influencing behavior one person to another forever, but digital And social media have allowed for that to scale at scale is unprecedented.
That An individual who may or may not be of a postive authority or you know, be famous Or have their television show or be a big personality of some kind? They can to Earn an audience over time and and be an influencer from their living room from Their computer, you know people often ask me why don’t I Reply to negative comments, that’s because I only have two sides. I really See influencers as the sort of real embodiment of the social media, Revolution for social media we’ve seen tremendous changes from 2000 through 2017: first in the late 1990s and early 2000s The introduction of blogging platforms we move from there to sites like YouTube, That came along in 2005, which was very transformative in how we publish and Consume article content: after 2005, we saw Facebook opening to the public, it was no Longer only for university students that became open to the public in 2006 that Was the same year that Twitter also launched it was a sort of odd little Platform that had 140 characters on it, 2010 Instagram launched itself.
2011 was The beginning of snapchat that came along Facebook then bought Instagram in 2012 Twitter bought a vine platform in 2012. Tremendous changes in growth here, If I had told you in 2004-2005 that your MySpace page or fabulously bedazzled Myspace page was no longer going to exist in a couple years. Most people want To believe me, but the fact of the matter is social media. The social web has Changed from Mendeley in the last 15 years, it’s dynamic and changing it.
Doesn’t stand still social media in general and YouTube Specifically and really all the platforms that have become famous at This point really didn’t start as Commerce based society and today we’re Bringing you the winners who, according to Forbes, are making Bank this year. Youtube started in 2005 just to tackle a technological problem at that time, which Was the difficulties in transfer article? It had no intention to become a article Destination, it had no intention to become an entertainment destination.
Ladies and gentlemen, let me tell you: About that bloodline, 100, 100 days of me recording my life. There was a point in Time and and I’m very happy to say that I that I was part of it and it was Around 2010 2011, when once we figured it out the intellectual property protection, System and we made pieces with everyone that produces intellectual property, That’s when we started to understand that we had people at the platform Creating content and aggregating a very large audience around their content.
Those audiences were going from these intimate crowds that they could no One-To-One into crowds that they were really performing for that you know Indirectly – and you really went from a friend network to an audience – and I Think a lot of those creators realized that and started to started to refine What they were doing, I am your host Corey, Vidal and you’re reading my show I’r trying to figure out what would make people come back to my articles and and What can keep people’s attention for more than five minutes, because people’s People lose attention really quickly already.
This is probably getting too Long so I’m going to cut right here. I’ve been posting on YouTube for two Years all kinds of articles of me sharing some of my random talents that I have I dance I play guitar or I sing kind of the main three. I also do some acting Here and there um and some of the articles, I’ve posted, have gotten a lot of hits. And in turn I ended up with a lot of subscribers, so YouTube ended up actually Making me a partner nobody ever considered.
This would make The money it was just, how do we get people to read our stuff? I’r not quite Sure how you have this plan, I don’t. Okay, that’s the beauty of Youtube oh shut up. I hate that intro, I’m a filmmaker and a producer. It’s why I Moved to LA to do originally, and I met a bunch of people who were like YouTube’s Really cool or making stuff – and I was like oh I’m a I make some stuff, so we Started to work together and make things together and try and figure out how this Youtube thing was working and we were like.
Oh if you upload at 2:00 p.M. On a Tuesday, it does better than if you upload at 9:00 a.M. On a Wednesday So everybody like okay I’ll, do that too, and then we figured out thumbnails if You make them look this way, it’ll get more clicks, so we were kind of figuring Out how the whole thing worked, and so I became part of that community that I Added slowly, it started to grow and that initial group of people became the first Youtube millionaires, I think most of them are still around.
It happened. Because we were the very first platform that empowered people for the very very First time we’re giving people the ability to draw together themselves, Hey Look at this Shayla, we love what we’re not back, we’re not picking the winners. The audience is picking the winners, so I think, because we were the very first Platform to empower people, we got this massive amount of young storytellers Many of them extremely knowledgeable, extremely talented, telling their stories To the world, I tried to put up a song of my daughter, night singing and by Accident is all by accident, ended up going viral on YouTube.
I started getting restyled by a bunch of people a lot of a lot of media attention. To the past three years and to this day, action and I decided to To to go even deeper, so you know singing songs with my daughter was fun and stuff Like that, and I realized I was given an idea of like blogging, what is hockey you Know and I and I realized that I’ve been blogging, my whole life recording my kids Memories and doing and talking to myself in the counter I was crazy, but on I Wasn’t crazy, I was blogging so then a light bulb hit.
You know, I’m getting Ready to apply for Law School for graduate school, and I decided to do this – Instead, I started to become a youtuber and share my life to the world, focusing On family, community, art and music, and and really talking about things that Matter to me, like immigration and everything I was Serving and things that I care about, I really do really care about this and I Really want to share this world, so I started to do a head of fun and, like Really inspire people to think about it like influence or you know, influence was One point: oh right: the reason why is it’s really challenging to make good Article content, the level of complexity, is higher than an image.
It’s tough to find People who are really passionate about editing article and creating that content So your pool of influencers are potential. Influencers is much smaller. You look at a platform like Instagram or a lot of these mobile social platforms. Their image phase, so you don’t need to edit it. You don’t have to have any sort. Of knowledge on how to create the content, you can just You know plug and fight, and so we saw a much larger pool of potential Influencers and we saw much lower barrier to entry to creating good Content, so you put those together and rather than seeing a handful of Influences emerge we’re seeing tens of thousands as social media itself evolves.
And as we see new platforms, there’s going to be the people who get it first, there’s a whole different breed of Influencers on snapchat that didn’t pick up YouTube and put it on snapchat They understood snapchat is something inherently different. They understood That this whole concept of writing on the article is new and so you’ve got People like geo snap and my ology, and these and shonduras people who weren’t Influencers on other blogs, but latched onto this thing so quickly and So natively it was unbelievably creative and then you, you see other people copy Them you see, bring a copy of them and follow them staying relevant.
It’s a lot. Of work, there’s new apps all the time and you don’t know which ones are going. To take off in which wall, yes, you have to get on them. All musically is blowing Up right now, I don’t know why you know and if you didn’t get on early enough, You’re out, I’ve grown as technologies grown so right now, a really big thing: That we have in the world of technology is livestream, so I was on livestream Very early on ATS back then we had meerkat and I was One of the top near catters and then we had periscope when I found out that now, Periscope was coming out and you could save it on your phone.
I was like yes, the Tech gods could like kissed down on me and my my Effort so I dug into a periscope very quickly and very deeply I’m proud to say on the top latina Periscope are continue to be, I’m actually nominated for a shorty award. This year, for periscope of the year for me, I’ve always had a natural inclination. For technology so being able to really combine that and, more importantly, being Able to use it as a pipeline for me to share what I go through with the hopes.
Of inspiring them to pursue their dreams and their passions is really what my Overall community theme is which is love bug nation. In the interviews I’ve done. I Often find that the the viral sensation has to do a lot of work to sustain those Those connections and you’ll see that sometimes you’ll see somebody who goes Viral and becomes sort of culturally famous for a moment in digital space. Either through a newscast that ends up on on YouTube and blows up or one Picture that everybody starts sharing all over the place and and then we find Out who that person really is in the world and they become influential and That was buzzing wondering just who this cashier Beauty might be.
I went from a Hundred and fourteen followers on Twitter to three hundred and fifty Thousand and one night 24 hours ago, no one’s just like a normal cashier at Target and then some girl took a picture of me and I never saw her take a picture. Of me, but there was a group of girls that would come in and take pictures of Me every once in a while they I would notice it sometimes, but this one I Didn’t my manager came up to me one day.
It was on a Sunday. I remember she came Out to me – and she was like hi she’s pushy – has like 20 thousand retweets on Twitter I was like no, I thought it was fake right and then bad picture. Yeah Uh-Huh and then about an hour later Ellen reached out to me a couple days: After that, I went on suffer Ellen. That was terrifying. Because I was just like kid that worked at Target, I had no like experience in That whole realm and I just kind of went from there – I got up to like 750 thousand Followers on Twitter, in, like a couple weeks, two million on Instagram And a couple weeks is the rollercoaster.
I think the other way to look at this Are normal people? I mean people really who never intended to be entertainers or Influencers in the first place, who were just having conversations about Something they really cared about, whether it was a specific passion like Gaming or sports or makeup fashion, there’s so many different fields in Which this has happened? They just talk about them because they really want to Connect with people about you know some aspect of their of their interest.
I created the look at the first moment. Yes, that’s a passion, just like a hobby, For the weekend, so I’d used to take pictures with my mom in the garden of my House and just I share the pictures only the weekend – Saturdays and Sundays, but This is a hobby like because I always have liked fashion. I like clothes, how to Combine different styles, I, like fashion when I was little, I was always looking The magazine’s with my month I create the blog and then Facebook Instagram was My life media like two years ago, but it has grown very fast.
I think, because of The the feeling with my followers, I’m always trying to answer them all the Questions that they have the thing that the most important thing for me is that They look at me like very natural. I can be like this with makeup, but I can also Show them with a bony one here, mine with my hair and a mask at night, or when I Wake up like good morning this is my morning face, so people want to know that Not like more to feel you like, more clothes, not like a model or I’m not Perfect – and I know pretend to be – I don’t like it I’r just Martin and I try to serve in my daily life site.
It was my only passion. When I was kid I was plates okay and then, when I was 18 a doctor told me like You need to stop because you, you have a problem, a genetic problem underneath and It was a big shock for me because it was the only thing besides Studied I was doing in my life and I select how I’m going to do that and then a Door open and say like if you restraint, you work out your legs in the gym with Certain exercise, you may recover your knee and you may keep track the future.
For soccer for everything, so I hung out with Adam, I met many people who helped Me out to understand this amazing world, like Fitness, how it better, how train Harder, I would exercise a million dollar, so that became my my my passion. So when I move here to Los Angeles, any Exercise I was doing I posted anything. I didn’t trust at all in Salem. I just did It because this girl she became my friend she told me, like you – need to do It that’s like okay, she knows better than me.
How is working Los Angeles, so I’r going to do it, but in few times I saw the people respond. The people answered To all the tips, all the questions I posted in Instagram all the stuffs, I Select, oh, this is working. You know this is truly working and I was connecting With people from all around the world, which is fantastic and that in that Point is when I discovered the the potential of insulin, so I took it.
Serious and I’m posting like very regularly like three four times a week: About tips of nutrition exercise, training, lifestyle – I think a lot of them. Had to come to realize that they had an influence that actually could be Commercialized some way, I did it like a step by step and when I was about 50,000 Or 60,000 on Instagram, that was the moment the malls in the top, when I Started like asking for money, of course, because I said I have these followers And I think that this has to be like I went to wind while that was happening.
More and more companies, especially some you know, really forward-looking. Companies started to realize that this was an opportunity to talk to a Demographic, they were having a hard time reaching. What do you think of em as Millennials people who are sort of on the cutting edge of digital technology, They were harder to contact through those traditional media, and so they Needed to figure out new ways to to contact them in ways that felt authentic.
So what we try to do is learn from influencers and learn from people who Are online and finding audiences online and take whatever bit of authenticity or Whatever piece of shareable that they’ve star To the flourishing to create, how do we incorporate that into a brand message in A way that now we make one a piece of content for a brand. It doesn’t feel like A commercial it feels like a piece of entertainment that I really enjoy add Value to my life – and I want to share it with my friends – The traditional model has moved away from what it is.
The old-school Commercial! Thirty, second, to a more you know, digital based advertising, which is What we now call branded content, it has moved from trying to push in a 30-second Spot a product to like, let me talk to you because, as a brand, we understand What you are into and when the content creates this more of a lifestyle content, That is presented by a brand more so than hey. Look at the brand.
But what’s Interesting is that a great social media campaign influencer campaign, if it Generates enough conversation, it then becomes newsworthy and then the earned Media blogs will pick it up. I was brought in initially to manage digital Content specifically for one of our clients, which is Lexus at that time, the Idea was to create a portal for the Hispanic and the American market that Would speak to that consumer beyond just buy this car, or this is our brand? We Really wanted to connect to that consumer.
This is a luxury brand, so at a High level or a lifestyle level, to give you an example, one of the pillars is Lexus called them it’s music right now. Hispanics were very passionate about Music and through people here at the agency, I was lucky to be introduced to Gillian Tia, who was the creator and host Olivia Lexus % stepfather Chris? This is The music show that you know day in the life of a up-and-coming alternative.
Artist and I find when I saw that that the concept was was really organic. You know: pili went from one place to another, one in the vehicle to me. Specifically thinking about Lexus, this is a perfect integration. She is music Lover and she talks to music lovers and there’s a very direct connection. Even Though she’s not a musician, she is a curator, a connoisseur of what’s coming. Up and so her audience trusts her I’ve been very lucky to work with really high friends, Heineken Starbucks Lexus And I’ve been very lucky to work with them, because I think that there are Brands and my brand being la vida really go well together and that’s why it works.
You know: that’s why it’s like. Okay, these are successful campaign manifest you can Have the USA momentum? My content is: very, it’s really like my life, so it’s very Comes are very genuine place. It comes from really connecting with my followers. And showing them what my life is like when it comes to a brand, I really sit. Down with a brand and listen to what their purpose is and what the goal of That contain is, and then through that information, then obviously the concept That, without their will, relate to them as well.
Actually, I think influencers who Are now being mentioned, as you know, the new kings of media and promotion, I think That I agree with it. I think that in the last couple years we’ve seen how Influencers are very important to marketing. However, the one thing that I Will say is that when you look at an influencer, you got to look beyond his Numbers beyond how many people he reaches you know I can have millions of Followers, but if these are not, followers are actually interested in his message.
Sometimes it’s tough to gauge that right and there’s tools that we use in other Production companies that you can see the top influencers and see the numbers And that’s one thing: do you need to meet them, one for personality and two to make Sure that these are actually talking to these audiences, so when we’re advising Clients or when we’re doing research anything we’re finding. Now everyone is Talking about you’ve got to engage people with smaller followings, meaning That they’re trying to find their tribe.
This is me finding the person who I Absolutely 100 % relate to, and I am inspired by and therefore I’m more Likely to make a purchase from them, then this person who’s got a bigger following So, instead of there being the one celebrity or the one youtuber that Everybody knows sure they still exist right. You’re PewDiePie, Michelle Phan Like they’re still out there but what’s more interesting to me and I think more Indicative of what’s new about about influencers and online spaces, In general is that within certain niche communities in leash interests, you have Those kings, you have the person who is not, you know, gods to everyone, but to This particular group of people who love this kind of music or love this kind of Art or think this particular brand of humor is funny.
They dominate advertisers. And marketers feeling, as if an influence or activation, is pulling the wool over The eyes of anyone is delusional. Like the viewers know, this is a partnership. They know this is a brand thing, so I think using the word authenticity People often think like: oh, it doesn’t look like an ad. No consumers know that They’re being paid for this or they’re getting something from it, the FCC Requirements have made it extremely clear that you have to basically beat People over the head with the fact that this is the partnership, the language That the FCC uses that requires influencers to disclose that there have A relationship of some kind with a brand they’re talking about it, has to be clear.
And conspicuous the rule is basically that if your grandma in Iowa can’t tell That this is an ad. You need to be more obvious about it, like it’s, a very low Standard, so when we think about authenticity, it’s not about fooling the Customer, the consumer, it’s about its feeling, like there’s still validity and What the influencer are the same, it’s kind of twofold number one is the Content, they are producing their point of view on life.
You know what is their Personal story is this a product they would or brand. They would actually use. Or be open to, or if not is there a damn good super creative reason? Why and we’re Intentionally disrupting it, you should never try to deceive the consumer. What We see is there’s nothing wrong with partnering with a brand right people. Understand the same way, a television network has commercials right or a TV Show has product placement, it’s the same thing, but the way I like To look at it, it’s almost like, through the analogy of a professional surfer, you Never look at a professional surfer and say: oh you’re, being sponsored by Red Bull, that’s so bad right or you’re being sponsored by Channel Island.
That’s so Bad, you always look at it and say like wow. That’s awesome! You’re partnering with a brand that you really like that you’re associating Yourself with, and so it’s often a win-win cause, I’m very true to who I am And very true to that message: most brands know when they reach out to me. It Definitely has to be not just to win for them, but for me the thing that I’m Always thinking about is how is this one going to be a win for my community? If I Take care of my community and I also take care of the client.
I know it’ll be A win for me yet and if it’s a great match, as I said, and it really meets a Certain amount of criteria, then I’m in discovering that I could make money on All this in, like really Wow it was insane. It wasn’t like you really. You Could just be yourself and get paid for it all right, that’s cool! So I decided to Keep going, keep going, keep going and being myself and trying to be myself and Finally, I came to these past six years.
Seven years, I really learned to discover Me as a person as an entertainer as a father as a youtuber as a fan as a Influence or power Latino, I started attending conferences. I started to pick I started speaking at school. I started getting to know other people. I started You know doing more on Facebook, on Instagram and on Twitter and really Connecting with people and trying my best to really inspire families, kids Fathers mothers to remember that it’s okay B, that it’s okay to have fun! It’s Okay, to be yourself and to not follow trends, to not do what others do, but do You you know so and a lot of brands that I’ve worked with early on understood.
That and I really tried mine to say my ground and to be honest with myself and Try to be real with people 20 comments from the article that I made For my wife, the one that is about about her about International Women’s Day and Her voice being my voice, and I a lot of you a lot of you were writing that I Don’t know if it’s new people, I don’t know if it’s people that have been I Think the primary reason for success for influencers is trust.
They build these Communities in which they’re in the center people subscribe to them and Connect to them and follow their lives in a way that we’ve never been able to Follow people’s lives before even celebrities in movies were playing Somebody else you know the athlete on a field is taking on a role, but but the Connection that you get through something like YouTube or Instagram or Facebook is really banned themselves and so there’s there’s this trusting.
Connection that comes from this sort of mass friendship that they build together. I think we live in a trust deficit now, so we have so much information. We don’t Know how to process it, and so what we look for is trust and what we trust is People and so we look at reviews to decide what movies we’re going to Download we look at reviews to decide what restaurants we’re going to eat at We look at recommendations for which cars we’re going to buy, so we we really Look to people to make almost every decision in our life and so influences Are just one part of that influencers have the level of engagement, they have With their audience, because there’s a sense of friendship, how’s it going Everyone pewdiepie here and bang, welcome to my very first non-game oftentimes Influencers start out just like anybody where they’re just A kid putting a camera on in their bedroom and just giving it a shot, and I Think people really relate to that because they feel like oh, that could be Me that could be my best friend I could be my neighbor.
The power of influencers Is that they have this direct connection with their fans, the fans have been Reading them, who knows for how long, I trust what they say and they follow what Their suggestions are, they have to be a little careful with that power where We’re always looking for what’s happening next and in trying to be aware. Of that and we partner with lots of outside companies to help us be on the Cutting edge coal companies have grown up in this space now, who are Intermediaries between brands and influences I’m 26 years old.
I think I Made it to the fourth splurt under 30 list, just because a lot of attraction, We’re getting in the space we have a few awards and accolades from previous work. We’ve done, and I think as well. The influencer marketing space is a very Young space and has a lot of opportunity for young entrepreneurs to step up Influencers by one of the most talked about words and marketing today, it Started at a really low price point in 2010 and it’s been increasingly growing.
Due to you know, marketers and brands just seeing the value in it and it’s Becoming more analytical in today’s day and age, to where brands are a little bit, More savvy and influencers are also just as savvy as well, because they’re Receiving deals left and right from different types of brands. I think in Terms of, if there’s a bubble, I wouldn’t consider it a bubble. I think I think the Market will always will always work itself out and there’ll always be a need.
For influencers, I think eventually, there’s going to be a point. Where is There’s more of a standard protocol, instead of it being the wild wild west. At this point, there’s no exact science to it. You
This is Bruce with the BSVP On-Site here at SES, Chicago with Greg Jarboe from Seo PR Greg there’s a great conference here: Today, but this particular YouTube his me some Changes versus last time we talk. What are some other basics there. Someone just starting off with the company Website or company Google+ page should be doing with their Youtube blog Well, first of all, they need to Understand that having a YouTube blog now requires You to become a programmer in the old days, it was all about.
I need A article and hopefully the article, is a hit and goes viral when we get to the gazillion views. Well, Not many people had a gazillion views, and these days it Turns out that having one here isn’t really a model for success either So let me give you the numbers ominous. This actually comes from CEO YouTube. If you’ve got really compelling article about it, said dog on a skateboard You can sell advertising next article about two dollars, a CPM to the two dollars about, but if you’ve got a skateboard blog or a blog about dogs, you can sell advertising on that.
For Twenty dollars a CPM so ten times more and the reason is Because advertisers want predictability, they don’t want to have to chase last One hit wonder they want to be able to say you have an audience its interest in Skateboards urs interest in dogs, water is, I have dog food or I have been all skateboards, the so whatever it is, that The product is in, I want to be able to advertise on Blog that has that audience week in week out month-on-month.
So all The sudden, if you’re interested in making a living On YouTube in there are thousands of people were making six-figure incomes a year. You can’t think like a Programmer reminder produce this week next week. Produce a week after in because all of that shift word google has done is given us the one blog. There was a lot of Gnashing of teeth when that happened, because all lot of people who’d invested in creating You know brand blogs that were customized lost, All the customization, but what the game in exchange was the Fact that new one blog is friendly on mobile Devices include smartphones and tablets in interestingly enough.
We just got this Fact, wide two weeks ago, forty-percent articles, you know you too Now viewed on mobile devices so or having a Site that is friendly on a smartphone or a tablet is nama thing you may you may want to live Your customization effort boy, you picked up big audience so, but if you’re running a Business, your business’s producing widgets Howard And Pau with monetizing your blog you’re trying so Your own product, as opposed to your, I guess, station yeah it so if you want To use your blog for marketing as opposed to selling ads next to your articles at the same Thing I don’t wan na reach forty percent of the people, we’re going to read articles on a mobile device, seldom widgets to so one way or another.
Despite the fact. That meant that people had to make changes. Are taking advantage of this new blog and some other new features? That they’ve offered is important, whether you’re using the Blog for marketing you wan na drive traffic to Your website or using YouTube to monetize those articles, you’re Trying to make your careers YouTube content creator source the best content it it turns up. Funny is Still number one I, the new david, has just come in from The Pew Charitable Trust, so it’s from a neutral third party and I’m sorry comedy – is still King number to go in.
This is new data. This is certain jumped off the chart. Last couple beers is how to articles an are it’s really hard to be funny, so not Everyone can actually pursue that as a genre. The content for whatever their trying to Do whether it’s marketing your make a living, but how to all of us can Do how to articles in its is really surprising how much People now turn to you too, when they have a how-to Question 1 answer: after you, russia’s article Google brass Balls very impressed ball.
This once-a-year, if You, Google giant brass balls you’ll discover that An article that I wrote for Search Engine Watch ranks number one in what the article was about. Was there Was an effort afford to try to get Stephen Colbert Tour ranked number one for German brass balls: And I wrote about it, and a part of this was to demonstrate That, although Google said Google bombing didn’t work anymore, we thought that it Still could in it did, but as soon as we present that Data a CS Toronto: Google did what they do and ironically I now Rank for the term that we were trying to get Stephen Colbert a ring for so arm.
Obviously, some the engineers a Google have a sincere, don’t think Stephen even ring sure that All now, but I do so – it’s interesting party have Tribune You can pick up and hurt so basically to get ranked Number one Creech, a good blog, create a good article. Dads is long-tailed in specific yeah, I N and and embarrass the hell out. Of Google for at least a week or two and then you know, guess what the they have ways of changing their Algorithm from time to time – and lord knows how I ended up number one, how can we find more about Greg Jarboe, Lord his a rash on the internet? So you can do a search.
You know your right. You can find me a at our website SEO hi from PR dot com. You can find that I write articles for Search Engine Watch an real SEO. You could read when my books, one of them Is YouTube in article marketing in our day that was published two years ago and so I recommend you, don’t read it because trust me you to his change. So much last Two years up, the eleven chapters in the book – 7 A.
M. Or out-of-date so don’t read about, but the new one that Is just out last month, so its only foreperson other day, I is strategic. Digital marketing, a written a chapter in that book along With a whole lot of the other faculty at Rutgers, who teaching the digital Marketing program, so you can find me there, you can find me to CS conferences. Thank you. This is Bruce him a blow with BSPP and site
Okay, you didn’t know here we go like and subscribe to. The blog leave a comment on how you market to market you to affiliate marketing T to internet marketing online marketing social media marketing. What do you do? Leave a comment. Tell me what you do, how you do it? Okay. This is a method that I that I know it’s. Some people call a black hat.
It’s not on the level. It’s kind of little sneaky a little sneaky business, but it’s wait if you, if you know, if you, if you don’t have money and you need to get traffic okay, this is a way to do it. Alright. So what you’re going to do is you’re going to in your niche whatever your niche is, you are going to go and find the big guys in your niche, okay, that the ones that have millions of followers? Okay, hundreds of thousands of followers, okay and what you do is you’re going to follow them.
Okay, you know you’re going to follow them and you’re going to subscribe to them. I should say so: you’re going to subscribe to their blogs you’re going to subscribe to their blogs and you’re, going to hit the bell icon right. So you’re going to hit the bell icon up here and you’re going to get notifications of when they put out articles. Okay, so you’re going to be a comment jacking. So what you’re going to do is you’re going to try and get to be the first comment or on the article so as soon as they make the article and it gets released, you jump on that and and you you make a comment you and not just That any comments got to be a good comment, got ta, be you just got to be a little bit of an ass.
Kick kissing comment, little brown, those going on where you know you praise the article praise them. You know what they do, that you follow them, that you, like them: okay, I’ll, give you an example in in the make money online niche. Okay, I have a bunch of guys friended, okay, I’ll expect there is one and he just posted 27 minutes ago. So if I would have caught that right away and made a comment on that now, obviously you make a comment.
Some of you guys are probably saying you know, listen we’re not stupid. You know, if you put it put a link into somebody’s comment on YouTube. It doesn’t get approved as an approved comment. Nobody sees it goes into, you know, expand, folders or whatever, and that’s very true. Okay, so you comment you make you’re not going to put a link into it. Your affiliate link doesn’t go in the comment at the beginning.
Okay, so you make a comment and you kiss ass and you don’t mention your affiliate link and you don’t mention any such thing about marketing or any kind of offer or anything you do you just make a a high praise. A high praise, um post comments say this is John Chris Donnie, okay, John Chris Donnie. I caught him right away. I was the first commenter hey. I love reading your articles, I’m trying to follow you and do what you do keep inspiring me and he replied thanks.
Okay, so because he replied, then I was the first commenter, I’m the first post on the article, so just go to the article. Ok, this is the article all right, I’m going to move over here now, alright. So this is the article him with a pile of money. It’s great stuff. Alright, let’s go down. Show me more there’s my comment right so there’s my comment on the number one comment. Alright and then he commented thanks.
So what you do is this is 23 hours ago, so you wait a period of time so that he approved it. He saw it. He approved it okay, so this is a day ago now, John first, on e, this article has 570 views right now. Okay, he gets thousands and thousands of views so because I’m the first comment people are going to be seeing this comment a lot. Okay, it’s people going to be reading. This comic people scroll down to the comment.
You know every time they read a article. I don’t know if you do, but I know I do it so you come over here and we got it to article so now you can’t put your link in it at first, but you can now so you do that you erase that. Okay, now I have something here already pre-done and do you want to know free traffic sources? Do you need to know where to get free traffic? For me? Do you have no money for traffic? You need traffic.
Everybody needs traffic click. The link in the description for my seven best free traffic sources with a bonus traffic source, okay check it out now did like I subscribe. Okay got my ad copy here. What now so we are going to copy that I shouldn’t have closed it. I’r going to paste that there alright, but now that my links not there, so I’m going to go back go into here. I have links somewhere there’s my builder roll link.
So I’m going to go here. I’r going to use the seven day free trial link is always a good one. People love seven day free trials, my free trials in general and post my link right now save it. No, not only is my comment number one and it’s talking about my business, but Jarvis Thani said thanks: okay, tough! So there you go you not only did you get your blink put in now, if you wanted to make this shorter, so is that your link shows up, but there’s my link right, there’s my link top of the top post and there you go okay, so I Mean obviously, that’s going to drive you some traffic? Alright, so you know, but the only other suggestion is you would want.
Maybe the link to be above here, so I might move the link on slightly. Let’s. Let’s do this, let’s add in it, let’s cut and paste this. Let’s take this on here, cut that now the next Gold Rush and we’ll put the link right there. Okay, so build a real business. 2019 marketing online is the next Gold Rush 7 day free trial. Be the man with the tools of the trade and they will beg to be a prod. They would beg to buy your products who made the money in the gold rush, the miners.
No, it was the guy who was selling shovels, okay and then I’m going to say, sell, shovels alright and we save it alright. So there’s my link above the fold as you will. Alright people everybody’s going to see it now. Turn course Donnie said thanks. Ok, you can’t beat that alright, so subscribe to the blog tricks like that or finding them I’m going to make articles. You know free traffic. This is a number one excellent way to get free traffic cost you nothing and that’s going to be quality traffic now find the big guys in your niche and do the same thing.
Ok, so what we do we file big guys in the niche we subscribe to? Their blogs, ok, we subscribe to the blogs. We wait. We hit notification education as soon as alright. Soon as they’ve put out a article, you get a notification. You jump on that article be the first commenter now, if you’re, the second third, fourth or fifth commenter. That’s pretty good, too. Okay, you want to be the first, but as long as you’re up in the top couple, all right now.
The other thing is you make a really good comment and the person makes it makes a reply to it. It might get posted up higher, okay, it might get pinned to the top. Sometimes that happens. Okay, so you know you make a quality comment. Make a quality comment. Get your comment ranked at the top. Okay, maybe even pinned you know, kiss a little s kiss a little s. You know, I can’t say it any penny. More than that.
All right leave a comment. You know, I know some of you. People are going to say, you know, that’s screwed up, but you did and it’s not right and it’s not fair and and it’s it’s black hat and it’s you know, you’re going to have all kinds of going to call you all kinds of names. But you know whose it really hurt and whose it really hurt. Okay come on. It’s not hurting anybody. Okay, it’s not hurting anybody all right so, like I subscribe to, the blog have a good day.
Okay, a couple of tips ago, we talked about the ADA formula last tip. We talked about the first two pieces of the ADA formula, those being attention and interest. Today. Let’s talk about desire desire, though, how do you cultivate in a prospect the desire to have your product? Well, you remind them of what their needs.
Are you remind them that they, this product can help them solve some problems that they’ve got, but, most importantly, you appeal to their emotions. How do you do this? You recognize that we’re all pretty much powered by the same kinds of emotions. We all have a need to feel important. In fact, I like to say we all walk around with an invisible sign around our necks and everybody signs says exactly the same thing make me feel important.
If you can tie your product to how these people will feel important, you’ve got a better chance of making the sale. Another main driver is the need to love and be loved fact nothing’s more powerful than that in our lives, and it is a key emotional driver. If you can tie your product or the benefits of your product to a person’s need to love and be loved, you will create in them want and desire. Another approach, variety, we all have a strong need for variety in our lives and it is an emotional factor.
We don’t want to be the seeing the same as everybody else, and so, if you can p appeal to variety and how it will make the person different, you have a good shot of cultivating that desire. And then the last thing that you can use as an emotional driver to cultivate desire and let people and make them want your product is to appeal to their need for convenience or to what I call the Leys factor. You know this society runs at a frenetic pace and anything you can do to make people’s lives easier to get them through the chores they have to do faster or enable them to be able to relax a little bit.
That’s a tremendous driver and will cultivate desire. That’s it for today’s marketing tip now, don’t forget to subscribe to my blog and leave your comments below and don’t forget to enter our new subscriber contest, the more subscribers you refer, the greater the chance that you’ll win prizes. Each week a prize will be awarded to the person who refers the most new subscribers each month. The person who refers the most new subscribers for the month and on November 13th will award the person who refers the most subscribers between now and then to a brand-spankin’-new, principle-centered marketing coaching program, a 7200 dollar value.
The details for the contest are just coming up. So stay tuned and find out what you need to do to win that 7200 dollar prize over twenty thousand dollars in prizes are given being given away in this contest. Don’t forget to get your share bo is, cannot a poof and we’ll see you next time with another marketing tip to help you get more customers who will pay you more money? More often, the fastest easiest, most cost-effective ways possible.
Okay, so come on a lot and Emily talk to give you a little context. First, it’s my clicker! You don’t get over there clean your lettuce. Interesting I dipped into is called the clip. That’s one more! So the question is: how can you be heard in cyberspace, given the turnout today, it’s clear that all of you know you need to be out there.
You need a social media strategy, so the question is, though, how can you make your voice be heard so about six weeks ago, Twitter pass the 1 billion tweets per week, there’s more than 1.3 million blogs, there’s at least 500 500 million Facebook users we’re not even Talking about Google+ yet and there’s more than 70 million linkedin users, with 10 million companies participating jessica Lee, so there’s lots of fridges.
It’s easy to put up a Twitter and Facebook account and that’s what organizations do it’s free, but many organizations still are doing one too many marketing or one-to-many communication, so they use social media more as a megaphone because they need to figure out how to make it More like a conversation, so what social media offers really is the power to tap into a network and what I’ve written up here is really the characteristics of a network and what they do.
Is they break down silos just like you’re coming here and chatting with one another you’ve no longer within your institutional walls and they create a multiplier effect? So if you wrote a great blog post or you get retweeted, that means one person tells five of their friends and those five friends tell another five friends and that’s called a multiplier effect, and it also means that whatever share can actually pass across the network really Quickly, that’s what gives it its viral power quick question, whether if you defeat slightly focus on what we will? Yes, if you sign up for ours, our handy-dandy stoja cook, you can get all these.
The PowerPoint and handouts online or India and what’s important for nonprofits, is, if you create an online community, it allows you to stay engaged with them and listen to them, and so it’s a way in which the walls of your organization can become permeable. As you start listening to them, you will, it will start shaping your organization and, as the organization listens to them, it will shape how you serve your communities.
The other really important point about a network is that it lets you share resources and knowledge openly and quickly. So in the past, nonprofits would have to even through email, send it out to email, but you can post something online and share your expertise and also, if you’re running an advocacy campaign, get that message out quickly. I’m going to turn it over to Cynthia. We have to start with the whole concept of granting to be successful in social media, and I think this is the place where most people really fall down.
If I look at particularly in the nonprofit arena, I see organizations struggling with the concept of who are they and how do you portray the organization? You know that you represent with a strong human personality that people can really connect with. So I mean, I think you know what happened here – we’re a little ahead. Japan here we just missed one. That’s right, you’re wrong: we did them Arthur’s my neck, all right! That’s not my problem.
I’m looking at my hand out just move it off for my slides, but ok, every organization has a personality and basically you just need to pick whether you are you know snarky and kind of mean-spirited. That’s smart provides I’m house, or are you kind and generous, we’re wearing mr. Rogers hurt whatever you are brand 101 says you say that over you say one thing say it over and over and over you transmit that personality in social media, not just in words, but In every article you post your community in every photograph.
I forget what the numbers are, but in terms of photography, the most looked at asset on social media is photography. I think it’s like seven to one in terms of words, so everyone your photographs, what you should be using a lot of should in some way shape or form relate back to who and what your organization is using stands for, and I keen are just so little Tip look at a bun look at other successful organizations for role models.
I mean that’s how I figure out what I like. What is really working? I’m constantly trolling the social media world for what kinds of sites, what kinds and blogs and communications are really successful, and then I look at them. I take them apart to try to figure out okay. How do we emulate what they’re doing and I’m sure that you, you obviously have the opportunity to do that? Quick question yeah we have.
You said the funds are that’s like 71 over words, article article is very high article and photography. I think photography, I’m not sure the most hair, the most, I think, on facebook, it’s probably photographs because they’re more of them in the most viewed photographs on facebook are women, but I hate it. Okay, um another little of brand pointers wanted to make not to belabor too much of this. You know in order to attract a following, you have to create an identity so that you know organizations have brands.
If you are an individual, you have a personal identity and a persona, and I want to talk a little bit about the use of your personalities and personas within your own community, because another thing that I’m seeing a lot in non-profit in the world nonprofit is that For having there is quite a bit of difficulty in putting a human face on the organization, so I would like to see more of you figure out main interesting.
You could say perky ways of communicating the brand of persona of your organization. This really so good arena to do it in basically, you know your personality of brand persona, whatever you want to call it, it equals who you are just on labor the point, but multiple personalities will will fracture your grand
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So if you want to get this fresh content, ah hot off, the presses do that for live streams and articles, and if this is your first time here welcome, this is Glendon Cameron, you’re hustling Godfather. What we do here. We talk about money: how to make it. How to keep it, how to grow it through entrepreneurship, hustling! That’s what we talked about, so, let’s kind of get into it, because one of the big big problems that people seem to have with making money is a lack of clarity.
They want to make money that much they’re sure of, but how to make money. Mmm that come is vague, ambiguous, it’s not really nailed down. Now I want you to think about this. If you went to your job just kind of mindset, you don’t know what you want to do. You just want to make some money whatever way possible. However, what you can it’s not really going to work out because your job, you have a defined occupation.
You bility work, you do this. If you make fries you make fries. If you do this, you make tires, you make BMWs wherever you work, you have a clear path. Hopefully you have a clear path on how to make money with your job, all right. So how many of you are really clear on what you want to do to make money? Just put that in the comments? How many of you are clear and the mods beyond it, because I left a comment on the CNN post and it really angered the GOP trolls and this.
This is something to talk about this too, not getting political, but clarity is a very important part of being. President right now there are Americans who are losing their jobs because of his policies, because he has no clarity. Now, I’m going to make a prediction: 15, 20 months we’re going to have a very rough recession and most folks aren’t ready. Now, if you’re, really clear that recessions coming you’re going to your, your behavior is going to mirror your thought process and what I mean by that is you have people who are saying one thing but doing something completely different than what they said they wanted to do.
That is called incongruence if you’re incongruent. I want to make a lot of money, but I don’t really know how the money is just not coming every now and then someone will just do something and make a lot of money that is called an outlier. That’s called a unicorn, that’s called a typical, that’s not the norm and people be like well Johnny. You never went to school Johnny. You know he even wasn’t that smart.
He just came on YouTube and you know he started putting articles up there. Next thing. You know we got a G Wagen, but but the missing ingredients is johnny is a 10 johnny has rock-solid. Abs johnny is very handsome. Johnny is most women’s prototype man, but you know we going to talk about that you’re, going to like look at Johnny in the abstract and think you can do what he can do, even though you don’t have his gifts.
This is a lot of the stuff. You see on the Internet, you see many people who are doing stuff and it’s not going to work. So how does one get clear? First of all, one has to be honest with sty self. You have to be very, very honest with yourself. You have to be very clear with yourself. You have to be very, very OnPoint with yourself now part of the deal is there are many people who say that they want to be XY and Z, because it sounds good.
Give you an example when I started this YouTube thing, it was a lot of people, thought YouTube was wack. There was a lot of my friends who thought I was silly. There was a lot of people who didn’t think that this YouTube thing would work out to be anything now these same people they’re like hey, I always believed in you, man. I knew you could be a contender. I knew you could be a contender right and part of that problem.
Is people forget people romanticize things like the stuff with the GOP and cunt? This has happened before we had a racist president before he actually fired of federal workers and got rid of them because they were black. So you know this dis ain’t, nothing new, but to a generation of people who’ve, never experienced it. It’s very new and to a group of people who’ve, never experienced clarity. That’s very new! That’s very hard because when I will say is like let’s talk about disruptive mail for a second I’m putting some hot content on that, this is going to be very helpful.
So you may wan na go over and check that out. Let’s say you have a dude he’s an average dude and he just wants an average girl but socially he’ll put in the comments. Yeah man – I you know – I bang the 10 – he’s going to say that, but he really don’t want a 10. He just want a girl. That’s going to bake biscuits have sex with. On the you know, on the regular and just be peaceful, happy, that’s what most dudes want.
Now you got everybody talking about yeah man. She was bad. She was a ten. She was a 10 here’s. The problem with that during ten minute ins, Halle, Berry’s, a tenth. How many women look like Halle Berry? You know in her category where, wherever she goes, everyone’s like yes, she’s, bad, she’s, bad. You know if you’re, a true bonafide ten, you know anywhere in the world, and men are going to behave the same way.
If that behavior is not crazy or you ain’t attend once again, they need em in the alpha males same thing, you could you know a lot. Do sir, I had this conversation with a friend. He was somebody he’s an alpha male now I just is like oh you’re, not because if you’re an alpha male, you begin now for male results, but you’re not getting a female results, and I just left it alone, because I don’t feel like a fight, but many People are pretending to be something that they’re not to impress people who don’t matter and that diffuses clarity that that really messes up clarity.
Because if you are rock solid in your clarity, you going to get what you want. But when you’re confused you going to get what comes your way and what comes your way? May not be good for you. It may not be the best thing for you. This is one of the problems, because when I start this YouTube blog, I was very clear on what I wanted. I wonder why the book I wanted to sell the book. My goal was two thousand people at 65.
You know that was the goal I exceeded it, but I had a goal to begin with. I made many many many many many many many mistakes, many many mistakes. Many many mistakes – green funky cover there was so many mistakes, but because I was so clear on the outcome and it was clear on the methodology that I had to deploy to get that outcome. When I first won to be a writer, I was in the boarding house – and I was doing this thing called passionate Friday – didn’t really go anywhere because I didn’t have discipline and I was just you know, just riding it pretty much getting some trim.
So the second time I had a little bit more discipline, but I didn’t have a really good game plan. Then I stopped writing. Then I got in the store chunks in business and I wrote every day, but I wasn’t writing for the pleasure of writing. I was writing to make money. I wrote thousands and thousands the ads, so it wasn’t write fiction. I was but I was writing for eight years because you know I was like I didn’t write four years.
Actually I did. I wrote a lot of copy. A lot of post so I became I got in the habit of writing, which is why I was able to finish my first book because I had developed a discipline. I had developed a game, I developed the Ackermann, but on the publishing tip I was still whack. I was still very whack. I made so many mistakes, but because I was really clear on the process. I was really clear on the outcome I exceeded it.
You got to be clear about each and every step go back to disrupt email. When you approach a woman, many of you just like how is she pretty you don’t even know she wants. You need to have a plan already pretty prescribed a contrived plan of. If I meet X, Y & Z, woman, this is going to happen. This is the reason you should write your dream girl girl profile, because what it does this establishes clarity and all of a sudden, you start like.
Oh, I didn’t want this. I didn’t want this kind of chick. I didn’t want that kind of chick. I want this kind of chick and because she become very specific and very focused all of a sudden, these kinds of chicks start popping off in your life, but see here’s the thing they were already there. They were always there, but because you wasn’t clear, you didn’t know what you were looking for. You did not set standards, you just missed out.
This is for business. This is for family. This is for everything if you’re, like ego car shopping. Most of you are real clear on what you want. I want on red Honda. I wonder that this surprise you like boom boom boom boom. You put more effort into getting a card and you do getting a mate. You put more effort in getting a car than you do star in the business and you wonder why I does it go sideways, because there’s this cool that statistic: that 90 % of businesses fail, I’m going to parse that a little bit 90 % of businesses that Fail is started by people who are not clear.
The people who had experience in that field, the people who were clear on the outcome they had a nine percent success rate being clear, is going to set your income on fire now part of being clears you’re going to have to get rid of a lot of This doing stuff for other people with my family, I had to get rid of them. For me to be quote a good son, a good brother, a good family member. I was going to have to lower my ambition.
I was going to have to say and do things I didn’t disagree. I didn’t agree with. I just thought this is stupid, so I cut them loose, made more money than all of them put together, but they still hatin, because it took me a really long time to understand this. I got out when your tribe wants you to be in regardless, if being in is counterproductive, it’s unhealthy! They want you in in a minute that they see that you trying to climb out of the barrel that you’re trying to run off the flood station.
Don’t even tell on you at Glendon master Linda, he in the middle, the feel he heading for the fence master, yet fence master, he hopped the fence as he go. You want me to get the dogs to see. He’s not happy that I escaped he’s upset because he didn’t escape so he’s going to do every thing in his power to make sure that I get back on the plantation to be there right. Next to him see people have been programmed to be more proactive in destruction than building instead of him.
Like you, you you going to try to escape him on Thursday night yeah man, yeah, yeah, all right, so I’ll be look at no, no! No! No! No! He get that information he going to go, tell master cuz, he’s afraid to come off the plantation cuz. The plantation is all he knows. He don’t know anything about this new world. He don’t know anything about the graduation and levels of classes. He ain’t trying to you know, what’s a good example of this, anyone see Shawshank Redemption.
Remember that Brooks was here doing kind of prison, but because he had been institutionalized and many people have been institutionalized, he did not know how to respond to freedom. He didn’t know how to deal with this because he had been institutionalized in a negative dynamic that he could not divorce himself from, and many of you have that similar dynamic. For let’s say, let’s say you live in New York: you live in California, you live in Chicago Rhett’s high, but instead of saying, okay, I’m going to make a choice here, either I’m going to leave I’m going to buckle down and make the money to live.
How I want to here it’s a choice and many people. Instead of making those choices to leave or stay there, they complain and then they let you state and they gang up and it’s like hey. We need to reduce rent ain’t happening, rent ain’t going down unless it’s a recession, that’s the only way rents going down, so you got ta make the choice. You got to be real clear on what you want. If you want a million dollar business, you need to do the math then figure out how your skill sets can mirror or match up with a product or service to make that money most people star businesses, don’t do the math.
They don’t have any clue. This is like it did. They go out there and fail man. You ain’t going to start no business again that that’s just that’s some wacky stuff man. You know these people who starting businesses, are they getting help from government these immigrants yeah they getting loans, no interest loans. Me. I was out there by myself. I couldn’t make it. You know it’s just ain’t. It ain’t right for the average man, it’s just ain’t ready.
You know I have a term for that. It’s called loser speak if you’re speaking like that to yourself, you are a loser and you’re going to indoctrinate your children with that loser mindset cuz, I don’t care how poor you are. I don’t care how much you don’t have if you don’t change that mindset you’re going to give that to your kids and you’re, going to create this generation of the generation after generation of low expectations and poverty and low income people.
That’s going to be your inheritance for your children. Now there are some good parents out there who know they ignant and they lie. Look. I don’t want you to be like me, I’m going to send you over here to be with these people, so they can teach you better than I can, because I don’t have the skills. That’s a good parent, that’s a great parent. It doesn’t take a lot of money to be a great parent. It just take a lot of common sense.
You don’t have to be rich, but you can enrich your children by pushing them to do shit. You couldn’t do and a lot of people they. They only want their kids to be successful. They don’t want their children to be more successful. Then that’s the dysfunction that goes and a lot of families that, if you’re doing better than your parents, your parents may hate. Now, if you got a good parents, they’re going to be like, I am so proud of you up.
That’s my son, that’s my daughter and then you’ve got those hey the Gators, those hater hate machines. You ain’t going to be nothing! I wish. I never had you. You ain’t been nothing but misery and pain to me, you got people with parents like that and these people in the world of hurt and they walking in pain, and it makes it very hard for them to be clear because they’re trying to deal with. Why didn’t my mom? Why didn’t my dad want me? This is why you know, even with my jacked-up situation, I make it very clear that I would love to been her father in case she sees this one day and she’s feeling some kind of way.
She’ll know the truth, but there’s a lot of bad parents out there cuz they don’t want their kids to do better name because they weren’t clear, so they pass on this lack of clarity to their children. It’s amazing how this goes down. So, let’s get into how to get clear first, you got ta, be honest with yourself real. On its bluntly, honest second, you got to start taking massive action as soon as possible, nothing’s going to happen without massive action.
You can know you have a problem. You can start working on it, but without massive action, then it’s going to happen and we’re getting close to this recession. 15. 20 months. I think of a be honest. You need to start preparing like yesterday, because during this next recession, those who are prepared and going to get wealthier. This is, I think, it’s just a cycle. That’s set up. It’s like we’re going to milk it on the high side, we’re going to milk it on the low side.
These people are very clear what they want, they’re very clear of their objectives, they’re very clear on the outcome. They have no problems saying this is what I want. So the third thing you need to do is to write down what you want once again. The third thing you need to do is write down what you want, because this is a funny thing about writing down your goals. You’ll have your goal in your head.
Right and you’ll put it on paper and it’ll look wack and that’s good, because if you cannot fully articulate your goal and desires to yourself on paper, then your subconscious mind can’t kick in and take over. So by writing this all. This is very unclear and you write it and you rewrite it and you rewrite it and you rewrite it and you rewrite it it to become so clear that anyone can understand it.
It has to be clear and it has to be simple to you. So that’s what you have to do be honest with yourself. Take massive action and write down your desires and you know: go back and read the article script script your days, because if you get in the habit and once again you don’t have to be a writer – and you know that no one’s going to see this. But you get a lot of people, you don’t have to be Hemingway.
You just have to be able to write in an intelligent manner to program your subconscious mind, because if you write this every day, you start taking massive action and you’re very honest with yourself you’re, going to start to see that things that you want to manifest in Your life they’re just going to start popping up they’re going to start coming people going to start sending you money, people going like you know like man, I need a truck even like hey um.
I know this is strange, but my dad he’s got a truck. He just wants it gone. You know anyone who needs a truck. These things will start to happen to you, because you’ve programmed your subconscious mind to reach out and pull them to you. But long as you look there’s a part of the Manos spirita app. So we hate these low expectation having people these whiners these losers, the it’s just ridiculous. It’s just ridiculous! How bad these folks think life is when in life, because they’re unclear how they go about life.
That’s the bad part, but life ain’t! Bad! Oh, just wait! Just wait because I was having this car. I was posting stuff on the CNN post and I didn’t even collab them one by one because they were stupid and I just like. I see who’s going to be in the first culling based upon these low IQ responses, because any fool can leave a derogatory comment under a pen name under an avatar, and I saw some really jacked up avatar.
So I know that these people they’re not progressive people and they’re, just members of the echo chamber and I’m just laughing, because I really don’t like Trump, but some of his policies have benefited me like a mofo. If I make the same money I made last year, I’m getting the 14 % raise, that is significant people and get 14 % raises people getting 3 1 point 5 to 3 percent, 3 percent. Being very rare, 3 % over $ 1,000 is 300 ain’t.
A lot of money you might get like a $ 2,400 raise if you get 3 %, you get 1.5 % you get like Twitter and feed up, which is eaten up by inflation. It is Wow, so once again be honest with yourself. Take massive action. Write it down now, number four is going to be you’re going to have to visit, drive experience what you want, you will have to visit, drive and experience what you want now. Let’s say you want to live in California.
You need to go ahead and get yourself a plane ticket go to California on a vacation two or three days, and do that four or five times and see how it feels before. Just like I’m going to move California, I sold everything I’m going, then you get out there and you hate it. People do that stuff to Atlanta all the time they come here. Streets paid for gold. Unless you were coming here with a business and some money, it’s going to be hard for you player playing it’s going to be very, very hard, but you you have people out here who tend to romanticize things.
So you really want this thing to manifest in your life. You need to go visit it you need to touch it. You need to feel it. You need to taste it because that’s walking on faith. It’s like okay. I can’t do it now, but I can do it later. A lot of you too scared to even go. You know how many of y’all are like this. When I was a kid, I used to go look at stuff and I don’t have any money. I remember. I was in Hawaii and I looked at this million dollar property.
I just look I’m in the military. I just want to look at this house. I can’t afford it right now. Maybe the future they’re okay, they were cool with letting me walk around this little black kid from Alabama at Schofield, Barracks and they’re very nice to me cuz. It was honest, so you could just go ahead and like have one look at this house, go the Ferrari. Dealership, look! Here’s the deal. I don’t have the money I’m going to give the Ferrari some point in the future, and I just want to try bit more likely they’re going to let you drive it they’re going to let you drive it more likely.
You didn’t know it because the good salespeople never know they never know. When that person’s going to hit big and come back and remember and see when you’re down, you remember all the people that were nice to you cause they ain’t that many becomes very clear. There’s a lot of clarity with that. I can count on one hand the people who came to visit me in this boardinghouse we’re still friends today, one hand, so everybody wants people to be nice and down for them, but they never been nice and down for anybody.
It’s just funny once again has clarity, so one of the things that you have to do – and this is the fifth thing you need to meditate on what you want be honest, massive action write it down visit, it drive it taste it and number five meditate on It now here’s the the bad news, it probably ain’t going to happen quick. Sometimes it can happen quick, but I’m not even going to set you up for the okey doke.
It may be a year or two, but what you’re doing is reprogramming your mind, not to be negative. You’re reprogramming your mind for success, because once you become very clear on some stuff and like someone can wake you up in the middle of night, like hey, what are you doing? Well, I’m creating an online platform to teach millions of people how they become successful. Cuz see that’s the sixth thing you got to break it down to where it’s one sentence.
What are you doing break it down in one sentence? Clarity, maybe a paragraph. You know if it’s complex, but it needs to be some that you can spit out in. Like 10 seconds and that death is one of the issues here, because a lot of you’re just not clear because a lot of you are consuming hustler porn, a lot of you are addicted to hustler porn. I was going on Instagram and I saw Ray J and his wife. I didn’t know he was married and he’s on this plane right.
He and his family, his daughter, I’m just sitting there like paint that just don’t see one. You know how much it is to charter a plane. If you get turned a prop, those ones were propellers. It’s like four thousand dollars an hour just for one of those. You know like Taylor, Swift, she’s, taking a private jet here and there it’s 40. You know with her entourage. She could be like $ 150,000, but she’s going to go to this venue and make three four five: six million, so that’s easily absorbed, but just to get on a private plane just to go to California, because you flex him.
That’s the one of the fastest ways to go broke. If, even if you do have a lot of money, I was coming back and I thought you mean Dupree up the first class. He was a four or five seats ahead of me. I didn’t recognize him at first and then the stewardess she had to take back his louis vuitton case and stuff, and you know Jermaine has made a lot of money. He flying first-class, these charter flights.
I see a lot of people flexing like that and oh, if you, if you’re the learjet – and this is the one without the props – and this is one of the bigger ones with the long range a Learjet could be nine and fifty nine to thirteen thousand dollars Per operating hour, so if you relieve here and go to Europe and that’s ten hours hundred G’s right, there hundred G’s other people out of these planes that happen for a reason, is every time that plane is in the air.
It’s costing a lot of money but they’re making a lot of money because you know I know, grant Cardinals got a plane. But unless I get to the point where I’m speaking and doing all this stuff, it makes no sense for me to go get a plane. None, even if I have 50 million it still wouldn’t make any sense for me good point, if I have a hundred million still wouldn’t make sense still. Wouldn’t that make sense.
You know if I was to get a plane, because I like flying – and I got my pilot’s license. Okay, that’s different, but just to be flexing, I’m seeing some silly silly silly stuff on the Internet’s. So this is it that’s what you need to be clear and take those six steps. Read this article ten times, because each time you read it you’re going to get something even more from this article. Well, this livestream alright! So for those of you who are still here, go below and enroll in game 105 and the art of holding this is going to teach you how to secure and protect your person as a male, and it’s going to give you some manhood lessons.
Now, let’s be clear, because someone sent me something silly like $ 99 for both courses, mm-hmm be real, clear with y’all, see clear clarity; clarity, it’s 99 bucks for 20 months, because you’re going to get two collection of courses and not just one course and you’re going To need a lot of game stuff, you’re, not getting anywhere else, so just so, you know before you click that button. It’s going to be two platforms.
It’s going to be a lot of content. It’s going to be a lot of things to help you protect yourself against this unfair system because I’m living witness. You know I even deleted to comment because she was going in cuz. You know listen. You know I touched on this in the beginning, but there’s a lot of people who feel they you as a man, regardless of what a woman does you need to do the correct thing, even if she’s doing the incorrect thing.
I don’t believe in that I believe in holding these women accountable, which means bad things going to happen, because until more bad things happen, a lot of these women are just going to keep acting the fool, because the expectation is for you to be the steady, stable Man doing the right thing: well, they doing the wrong thing. I guarantee you. She thought that I was going to lay down and let her collect child support and not seize my kid and not be a guiding fire figure and not be a father and just send her a check oops because see.
I was real clear when that, before you even stepped in that courtroom, it’s like ain’t paying. I was 100 percent clear, and this is a good lesson for you, because when you get really clear on the outcome that you want, even if you don’t know how you’re going to achieve that outcome, your chances for success are about 95 %. If you stick it out, I didn’t know how it’s going to get that thing dismissed.
I just knew that I was putting my head. I got ta feel clear on that outcome. I learned the game so go below enroll, because this is going to be some that you can use for the rest of your life because they a lot of people, and these are the short-term people. These are the the hustler porn addicts they want to spend. Ninety nine bucks and make it two hundred thousand dollars. If you really know about business, you know if I had a course that you can make 200 grand a year, of course, would be legitimately worth 20 to 40 grand, maybe fifty legitimately so think about that.
But over time, there’s two G’s: you spend essentially what you up as a retainer for an attorney that will not get you what you want you could be set, and especially for you, young cats, who are not in these situations and one of the things you have To do is be proactive because many of you are trying to you’re closing the barn door after the horse has been gone for an hour like bingo, really doing good.
So that’s it all right! So go ahead! Go below get game 105. The art of holding next week, I’m going to be adding people because you’ll sign up through the game game 105 so that you’ll have all that stuff open to you and then next week, I’m going to add people to the art of Hold’em. All right! So y’all have a good evening read a little football relax chill out and I’ll see you guys tomorrow. What’s going on, this is a little different, but I thought I would explain to you guys what the new situation is.
It’s digital education: how to make money online! I’m finally getting around to teaching the things that I do or currently doing, and this is going to be hustlers kung-fu life skills isn’t going anywhere, I’m going to go through what’s happening with that tomorrow. But what I’m going to do is this is going to be my main focus, the rest of the year in 2020. What this is cuz you know, there’s so many people who talk about how to make money online and you’ll have an FBA course or you have a how to run ads course, but there is no comprehensive curriculum.
That’s going to answer all of your questions, I’m in a clique, foremost group, and I just look at all the questions that people are asking and just they just don’t have the comprehensive online education. So what I’m putting together – and this is from learning from this – this is B school for hustlers. Funny thing is, I created this about three years ago and I created a stripe account for it and the stripe account was still open.
So apparently they don’t have a problem with B school for hustlers. So in any case we could get around that. But let me take you through the whole process now this will include an updated version of the art of holding and I’m going to get into that. So you’ve got two ways to get in there. Sixteen hundred one and done and eighteen times 125 per month, so you’ve got two ways to get in here and this pricing is just going to be available while I’m beginning, because once I build out a course and the course is done, then I’m going to raise The price of this, because this is the there’s – not much they’re pricing with more to come, so one of the things that you know we’re going to do and let’s see really don’t want to be there.
Let’s do this: let’s go to B school for hustlers, like that. You like that you were the lion, the zebras, the money go, get that money, that’s the world! We live in alright; here it is so what we’re going to talk about is this is going to include nine courses. Once again, the courses are not done, as these courses come online like how the market and sell on YouTube. That will be a course, and you know it’s not 100 percent ready and how to make more money from broke-dick Danny to paper.
See that’s going to be a course. The strategic holding company had to set up and deploy there’s going to be a ton of information from the art of holding plus additional information going forward. The Google last course how to run successful and profitable ads how to create and sell online courses for funding profit. The hustlers mind set course, have a change: your thinking for abundance, I’m going to go deep there, how to make money with content, YouTube, Facebook and Instagram.
The money management course how to prep your financial life for happiness and joy and the money game how to play and win so what you’re going to be doing is getting cuz. I don’t really know how long it’s going to take me to build out all these courses, and you know, need to get rid of that because, because I’m already got I’m adding stuff here and I need to go ahead and change that, because I will have people Trying to get into this, but I’m going to teach you everything you need to know to set up a rugged, durable online business, because one of the things is like with these other courses and they’re good courses – they’re, not bad, but the thing is you’re not giving The full deal you’re not getting a comprehensive, so we’re going to do this, for because I’m going to add more to this to nothing that just get rid of that free.
But essentially this is going to be everything you need to start a successful online business or a collection of online businesses, because the Google ass course cuz. You know I don’t know how to do Facebook ads, but I know how to do Google ads. So I’m going to do a course on that. I know how to sell and create online courses. I’m going to do a course on that. I got the money, management thing and they’ll have that market that sell on YouTube.
Do a course on that: how to make money with content, I’m going to lay out some stuff that you know many people don’t understand, and this is just going to be fun. I could build this out and maybe three months I could build it out in six months, I’m giving myself six months to build this out. So you will have these courses, they will be done, they’ll be available. You will be able to use this information to make money pretty much if you’re, on a payment plan before you pay for this.
I want you to think about that because it’s going to be like an online school, you know and I’m thinking about adding some more stuff to it, and I will say this that if I add any more stuff to it before 2020, that also will be included In the pricing that I put out because there’s some stuff, I’m all because you know I’m thinking this is pretty much it. This is the things that I do. These are the things I know how to do these, the things I make money with and if I add anything else that will be part of this deal and once again the pricing is: there’s not much there.
The money management, how to prep your financial life and happiness and joy – that’s going to be done very quickly, and that’s going to be your first course and what’s going to be different about this, then Hustler’s kung-fu life skills is you’re going to do the money management Course first you’re going to do the hustlers mindset course. Second, then you’re going to do how to make more money from broke, big Danny to pay Percy third and then we’re going to get into the strategic holding company.
There will be a certain sequence that you will take these courses in when they make sense, because let’s take the money management course, what’s the use in you making money if you’re just going to blow a big willy style, if you’re just going to not properly do What you need to do you? It’s just you know, you’re, going to create more problems for yourself, you go out and you start making more money and you have bad money management habits.
You’re going to like maybe develop a drug dependency problem like the article I put on disruptive mail, you may be going out buying hookers and blow and think that’s a good idea where to put the money versus putting the money into long-term asset building processes. So that’s going to be the first course everyone’s going to take that and you get all of this and I will go ahead and stress as I build these out, I’m going to change the price of the offer right.
This pricing is, you, know, cuz, I’m pretty much going to do the hustlers at course. After the money management course, then we’re going to get how to make more money from broke. Dick paper see I’m pretty much going to go through those really quickly. I might get those done before the end of the year and then the strategic holding company I’ve got probably 75 % of the content already. So that’s going to go very fast, so there will be a lot here for you to do, learn and process and begin doing very, very quickly, very, very quickly.
So one of the things that once you guys to understand is for you, folks who are going to take advantage of the payment plan. I made the payment plan very affordable, you’re, going to get all of this stuff before you finish paying. So fortunately, when I do payment plans, I have a very good. You know: high completion rate, most people are on the boat, so I’m going to trust you guys to be honorable and also something else, that’s going to happen now.
This isn’t the t-shirt that isn’t the t-shirt, I’m going to craft a designer and we’re going to come up with a digital citizen, t-shirt and that’s also included in the course it may be a long sleeve. I may do a long sleeve, I’m going to work on that tomorrow, but I feel that this is a welder, rounded curriculum for you to make money online, because I know alive, you don’t want to do YouTube, but I’m telling you the power of YouTube is sick.
I mean you know, let’s just keep the honest, like my main blog ain’t, really doing the YouTube thing, but just on the Adsense, you know level I do 1,500 to 3,000 a month and my blog really ain’t bump in the way that you know cuz. This is the reason I’m starting new blogs cuz. I started one new blog, I’m going to start some more because the algorithm is favoring. New blogs, like you wouldn’t believe, and you know, like disruptive they’ll disruptive mail, makes consistent money and I’m taking some of the new training that I had and I’m applying that to disruptive mail and I’m starting to see results so in how to make money with content.
We’re going to discuss how to create the right type of content, because you got ta have the right stuff. So this is the New Deal, and this is a combination because I woke up this morning really early and I started working on this and all this happened today. I built this out today. I strategize said I’ve been really really thinking about it. In my mind, I’ve been thinking about it and now that you know it’s fully out of my head, I felt very productive.
I felt very energized. I felt really really good that this thing is done, so this is what’s going to drop. This is what’s going to happen in the link it will be below because you will be taking the money management course there’s already content. There that’s training already there and I’ll get that finished before you can go through the whole course, and we will get this, so this is what it is and if you want to start an online business, you know, like I said, there’s a few other courses.
I’m thinking about doing, but I haven’t committed to them so they’re not there, but if I do at these courses before the in you know, because it will be before the end 20. 20. I will include that in this offer the t-shirt. We will be having webinars that there’s a lot of stuff because, like I’m going back to how I used to do it so we’re going to have webinars where you could come in and ask questions, it will not be live streams on YouTube and we will be Able to chop this up so, like I said I felt very, very productive.
I feel that this is going to be amazing for you, because you know the Google ass course I mean. If you’re going to create any kind of website, you got to learn how to run ads. Yes, you can get organic traffic, but it is super slow and you know getting order and organic traffic can take years and hands down, because you you will, you will actually start. You know seeing me run ads and stuff, because I’ve got a budget, I’m going to start running ads and I’m going to do a course after I get to running this so and you know how to create and sell online courses for fun and profit.
That’s going to be a winning class, so there’s a ton of value here for you. If you want to start an online business and for those folks who don’t want the whole thing as each course gets built out, then that will be made available to you and it ain’t going to be cheap, like your best bang is to get on the payment Plan or to get the sixteen hundred dollar deal now, that’s your best deal all right. This is Glyndon and we’ll see you guys later.
If you want to be part of this experience, this monumental educational experience, the link is below so with that I’ll talk to you guys later,
So, first of all expertise matters in general when you are marketing a product or service. However, with your affluent clients, it is absolutely essential and the reason for that is because they are limited on time.
They want results, they’re looking for performance and they want to work with the best of the best right because they don’t want their time and money wasted. So I want to talk to you a little bit about how to establish this credibility, because here’s what we do know they will research you before they buy from you. Okay, so we’re not going to talk in this article about how you’re marketing to them and how they got to you.
I’ve talked about that in a lot of my other articles, but once they do find out about you and they are looking for you, I want to talk about a few ways that you can establish credibility. Okay, number one! You need to make sure that you are properly positioned and that you are positioned as the expert in your field right. So that is number one you you want to make sure that your positioning and your messaging is absolutely clear as to why you are the obvious choice for them to work with number two.
You need to have really tight branding branding matters because, what’s going to happen is – and I cannot tell you how many times I’ve gone to look for a service provider online and literally clicked away from them – they could have been the best expert in the world. But I clicked away from working with them, because when I went to their website it was old, it was outdated, they didn’t have professional, headshots and look.
My feeling is, if you’re not going to invest that much into your business, then you’re probably not going to invest that much into mine. So you need to make sure that your branding is tight and one of the ways that you can do that. Especially if you are are newer to business is to really have like a one page website. I’d rather, you have a one page. Beautiful website then have a really old, older one.
Okay, the third way that you are going to be able to establish your credibility is with the use of social proof, so social proof goes way beyond testimonials and again we know that this is essential, so it goes way beyond testimonials. It could also look like endorsements on LinkedIn. It could look like peer endorsements. You know, I know that some of you know that Seth Godin, you know I won the Purple Cow award and that has been a award.
That has really served me over the length of my career where he nominated our business as one of the most innovative companies in the United States. That’s a big endorsement right so endorsements from well-known people, but also from your clients and from your peers, Awards also exceptional for credibility builders as well as legitimate media appearances, where they can see that you are an authority matter expert on the subject.
Finally, customer service. So your credibility starts with the first interaction that you or your team have with the affluent clientele. So you want to make sure that you are responding quickly to your messages that you’re responding quickly to voice messages and that your team is, you know, understands that they need to provide, and all of you need to provide exceptional service from the moment that the person Comes in contact with you and part of that is to really design the customer experience.
You want to not leave that to chance. You want to have that designed before you even start marketing, so that the minute that they contact you they have a that. You’ve got an automated and personalized way to be able to get them in touch with you in a highly professional manner, alright guys. So those are my tips for you to be able to establish some credibility with your affluent market if you’d, like more tips like this, you and connect with me on social media, I’ve got a group on Facebook called the marketing Millionaire success circle as well as a Group on LinkedIn called marketing the millionaire’s.
I hope to talk to you soon and until next time have a great day.
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I believe all of that is a load of bullshit. You see these ideas consistently fail to Generate leads for me, In fact, the more I listen to the so-called Content marketing experts, the less I’ve been able actually produce LEADS with things like Blogs and article The more “ Top 15 Ways to Get Followed” or “ 37 Ways to Get Noticed on Facebook” articles.
You and I are reading the LESS we accomplish. With social media, But it doesn’t need to be that way anymore. Yes, social marketing is exploding onto the Scene, Customers are spending all day on Facebook, Immersing themselves on LinkedIn blogs, YouTube, Google and on-and-on. That is why we are following customers:… Trying to re-capture their attention and engage them, It’s natural for us to think being on Facebook.
Is important, It feels “ right” to get the word out on your Blog.. To talk about your businesses, your products and services on LinkedIn, Following advice of “, the experts” is safe. So why should you use social media to increase The success rates of customers Or help them avoid risks.. Or solve problems. Why should you create ebooks, educational Articles and checklists that help guide customers, Or why should you use content to take customers On journeys that nurture them toward buying Well, I admit these “ better ways” are new And unusual They feel unfamiliar, But that’s why you don’t act.
You see that unfamiliar path is the reason Why you don’t act on the advice you get, It’s why you make slow progress on making Your blog sell for you, It’s why your audience isn’t growing and sales Leads aren’t flowing It’s why you keep planning on blogging in A more productive way, but the plans don’t get turned into action. It’s because you’re scared of what’s further Down the path Which is totally normal, you haven’t been There, yet Everyone is scared of the path they haven’t.
Been on yet, But I think this is why people are getting So frustrated they’re throwing hands up and saying “ forget about getting leads and sales With my blog.., it’s not possible!”. I understand that frustration, But here’s what’s really cool. I started to Make REAL progress with generating leads for my business when I got “ thrown in the deep End.”, I stopped working for 18 months to research.
And write my book.. And become a trainer. I stalled procrastinated and made mistakes. I wasn’t doing what I knew I needed to do. I was scattered and unfocused. I was spinning my wheels in the mud, But then I got a hold of the one essential Piece of the puzzle that social media gurus don’t even know about…
I’ve been getting quite a lot lately from SMA and agency owners, especially over on my tech-talk. By the way, if you guys are not following me, there go ahead and do that and I put out a ton of content there. But that is one question that I’ve been getting consistently and I’ve also been seen, and a lot of people asked that exact same question this article.
What I want to do is hop on my computer and actually go through the data with you and give you my personal opinion on the topic on whether estimate is dead in 2020 little info on me for those of you who are new to this blog, my Name is jaime, and I started my agency journey a year and half ago and managed to score my just the six figures, nine months into their journey. Now, what I’m doing is I’m teaching other agency and SME owners this sales and outreach part of building an agency landing more meetings, sign, more clients and scanning their agency.
So without further ado, let’s hop on my computer and dive into the data and see whether SMA is actually that in 2020, this articles going to be very, very juicy and the answers probably going to surprise you so you’re not going to want to miss it. Let’s get right into it, so here we are inside my computer and let’s get right into it, it’s SMA dead in 2020. I’m really going to be revealing everything inside this sideshow on them.
I’m normally going to be giving you the data, but I’m also going to be giving you complete advice that stems from my personal experience, as well as some examples, as well as some examples of current plan. Communication literally showing you some of the emails that I’ve had with the prospect I just to illustrate a point but yeah it’s going to be real real juicy and let’s get right into it that Sesame that in 2020, okay, so here, is really the common belief that A lot of people share in the space I’ve had a lot of people thinking about getting into us-made.
There are a lot of people thinking about build an agency or currently having and honestly this always happens when in the turn of the year – and this almost happens, what what is with you know, dropship and Shopify affiliate marketing. Your people really start to question whether you know there’s this gold rush, whether it still was black, bull or or as lucrative as it was last year, and so there’s always this this common misconception, this common myth, which is so many people are getting into as may, Is that even possible to get results now? Is it impossible to suck to have success, knowing the the massive saturation that there is in the market, and so let’s actually take a look at the data because you know the thing about me is I’m very analytical guy and I don’t just like to throw away Any sentence or any belief around I actually, you know like to dive right right into data and to really see whether it makes sense and to see whether what a lot of people were saying has good backing and good ground and that actually has grounds to kind Of have that bleep right so yeah I actually took a look at a you know basis, some very, very simple, Google Trends as a fact that a lot a lot more people searching for social media marketing agency – and you know you might think that Google Trends is – Is the very very simple thing, but it it’s actually a very great indication of you know, obviously, trends and and just a search volume on the the interest that there is for specific thing and so here with web searches.
We can see that you know there’s this. A massive, a growing trend when it comes to SME, the the funny thing is and I’ll explain my my prediction or on this, though the funny thing is: if we take a look at a youtube search, it’s actually down quite a bit, as we can see here In comparison to at 2017 2018, which is really one when ty Lopez really started, you know going brain were very very hard on on his social media marketing agency course.
We advertise in that a ton but yeah, as we can see here, with YouTube search, section, dropped off quite a bit, which is which is quite interesting graphs. What I also went ahead and did is that compared it to dropship images, which is my opinion, the closest financial vehicle competitor. If it, if you will and as we can see here, drop shipping, it’s tough to see because in my opinion, has made sort of mod is a much better financial vehicle than than drop shipping.
For a number of reasons which I’ll probably cover in in upcoming articles. But yeah I mean drop shipping, just knocks it out of the park when it comes to to growth in comparison to a sum a which you know there’s a bit of gold right here, but we can see that drop shipping is just massive mass growth over the Past you know four or five years listen. Why was interesting for me to see that YouTube search was a lot lower than web search is because the thing about web search is a it’s morphin.
Indication of what you’re looking for rights also counts for a lot of businesses that are looking for social media marketing agency. That might be searched in that turn, to see what agencies ranked when, when you, google search that, and so it’s not just an indication of the people that are getting into the space, but also it. You know there’s a very high probability that it’s also an indication of the people that are looking for a so from your marketing agency, and so that’s one things that I wanted to keep in mind.
And for me, and the the thing about this is not it’s not back with. You know data, but this just my personal opinion. I let me know what you guys think of this hypothesis, but when it comes to YouTube surgit and when it comes to YouTube, I feel, like a lot of people, go on YouTube to learn about a specific topic right. If you look if you’re looking for social media marketing agency or if you’re, looking for s and may or if you’re looking for a dropship in it’s, not because you’re looking for an agency to come in and run your advertising, it’s more because you you’re looking to Learn about a specific topic: there’s you know tons of tutorials on financial vehicles when it comes to.
You know YouTube right, and so, in my opinion, and at this, my personal hypothesis, when it comes to youtube search this – or these are people that are actually looking to get into it, to learn how to do it, whereas a web search is actually more of an Indication of the people that are looking for agencies on the web to come in and run throughout advertising, so keep that in mind. But what I want to do is you know to play very safe.
We can assume that yes, SMA is growing a lot, and you can see this with also the the number of of gurus that have come up in this space and and just you know doing a very quick, a youtube search. You see that a lot of a lot more people, including myself or putting out articles around the, are on the topic, and that’s that’s also a good indication of that fact. You know if you take a look at it at you know.
If you go four years back and you take a look at the Shopify, add drop swing, content that was on YouTube. It was very limited, whereas you know now, if you go on YouTube, you know everyone and their mother is is doing. You know articles on on drop shipping on Shopify. You know that whole niche right, so that’s also a good indication, but yeah please play save what I’m going to do some consume. That SMA is having an exponential growth like we can see in this graph, but what I want you guys to question is or the people getting into it, even the relevant at the relevant data, and this where I see a lot of people, you know they almost Get blinded by just looking at one side of the equation, which is not even the most relevant side of the equation.
But they just take a look at that that side of the equation. And then they just kind of assume that it’s too saturated right. But nor the only side of the equation: that’s where, when you that’s, when you guys to keep in mind, it’s actually a matter of operand map, and especially this especially true, you know in a b2b service right, there’s always a buyer there’s always a seller and the Other side of the equation, all the businesses that are in need and desperate for social media marketing, because nowadays, even more businesses are aware that digital marketing is the fastest most trackable, most tangible, most profitable way of going visit.
Only or more business aware that these are marketing is the way to go to grow a business. You know fast and profitably, but here’s a little stat on the number of new businesses opening up each year right. So, as we can see here over six hundred and twenty seven thousand new businesses open each year, so that’s that’s what a lot of businesses right! You have to keep in mind that I’m just throw some numbers around is for every twenty thousand people.
You know going into Western me and learning about us with familiar marking that start an agency which, to be honest, is it’s a huge number. The thing you know the reason why you think it’s a lot more people’s because it almost increase the secret chamber, a chamber effect where everything you’re, seeing on a consistent basis, it’s as some a because that’s that’s! We the only continue, consume right so II quiz this.
This chamber effect almost but yeah if, for 20,000, a for every 20,000 people that are getting into SMA each year, six hundred twenty seven thousand new businesses open up. Then you know you can kind of see how how that balance is out right, there’s still massive opportunity right. So that’s what that’s the the the person that we need to keep in mind on the other side of equation. The the client-side – and the second thing that I wanted to keep in mind, is that the growth of shop five – and this you know especially important if you go into the the e-commerce niche which is or which is also my niche.
So I just wan na you know, throw some numbers past you at to illustrate just the the incredible incredible growth of Shopify in in the past few years. So, from 2013 to 2006, 16 revenue from merchant services increased from 20 to 50 percent, which is quite a lot again, but from 2018 to 2019 the number of sulphite paying customers grew 55 percent from the previous year. That is an absolutely absurd.
Number of new businesses join me shortly. Okay, you know, there’s there’s very, very few businesses that are seeing this tremendous tremendous work. This illustrates just the number number of new e-commerce businesses opening up. I store every single year right and it doesn’t seem like that. Growth is slowing down anytime soon. So that’s the second thing this. The third thing is Shopify plus, so that’s kind of the rather higher at your service, 126 percent year-over-year average growth.
That is a huge, huge number yeah. That’s the third thing and the for thang financial report, total revenue and q1 of 2019 was three hundred and twenty point five million dollars. A fifty percent increase from 2018 q1 is a massive increase, there’s very, very few businesses that are seeing this type of growth online. So yeah, that’s the growth of Shopify, just to illustrate the huge growth that ecommerce that the e-commerce landscape, which is really the future, and it’s not even the futures, is already it’s the present it’s it’s over here, but it keeps on growing and there’s no sign of It slowing down data is clear, there’s more than enough to go wrong, but here’s really my opinion on the topic right.
You know, aside from the data without you know, without even looking at the data here. In my opinion, you shouldn’t even look at the data. Instead, focus on this just be better: okay, when the barrier to entry for financial vehicles load and people flock to it, this of gold rush. What this means is that many people think they’re going to hit the jackpot without putting in the work. This happens for every single financial vehicle you squeeze this.
This fight will affect where people start seeing, you know more people getting results, and so they think they can kind of duplicate that and so more people get into it, and so it just creates this viable fact that it gets bigger and bigger and and there’s eventually More and more people creating this gold rush moving right and this gold rush mentality – and you know this has happened with with drop shipping with Shopify and it’s going to happen with SMA, which is just behind drop shipping, but it just started.
I mean it will only get bigger okay, so the gold rush mentality hasn’t really caught into a semi while yet but in 2020. I think it’s going to be massive. There’s going to be a lot of people coming up with clear results. Online and people can see this and they’re going to flock to it like crazy and so that go rushing tide is created, and so all you have to do is outwork them up something better than them.
Even if it’s just a slight edge, I feel good. The numbers don’t matter and you might think well, that’s that’s just way too competitive like I’m not getting into business to you know, compete with with all the people. What you have to realize is you know, you’re going to go up against these people right, I’m consistently going up and I’ll be showing you some examples of this, but I’m going to sit on a daily basis.
I’m consistently going up against other agencies right there’s, especially if you’re going for the bigger clients, like the bigger clients, get approached by so many agencies. Just this week I signed you know I’m about to sign a contract with a client thanking me. I think it’s five months, and you know that it came down to the session between this, this other agency and my agency, and they want with us the screenshot off of this are right here on the screen.
This is not to brag okay. This is me, just you know, illustrating that there is, it is a competitive environment. Business is competitive, you have to you, know, you’re going to be going up against people and just have to be better than you know your your your system to have to be. You know more effective, more efficient, your your processes have to be tighter. Your your team has to be better and you just have to be.
You know the battery to win those big contracts and we have success. Okay, you know here’s the thing you can still have decent success. You can definitely get six figures without you know, being the best and just never one right, but once you know once you wanted to take things to the next level, one once you you’re really wanting to design those big lines, you’re going to have to be better Than probably what I would recommend is have this mentality right from the start, and it’s going to serve you so well, because you don’t have to look at the data you’re not looking sideways.
I have to see what other people are doing. You’re, just focusing on on you know, perfecting your service, perfecting your team perfecting their agency day in and day out, and then you know you’re going to bury the competition so yeah, that’s the first thing and and the second thing is the 80/20 principle. What this means is that most clients in their niche will gravitate towards the same handful of agencies.
This means that when you’re good doable, when you actually focus on the right things, okay being good, it’s not something that, should you know this hardened you or make you think? Well, I’m not! You know I’m not going to have successful as with SMA, when you’re good you’ll reap huge success, and that should really really excite you. If you’re willing to put in the work, if you’re willing to improve daily and get better daily, then you’re really going to reap huge success right because you know word-of-mouth referrals and and, as I said, the the 80/20 principle in place right.
It’s either all or nothing. Now that’s a bit of an extreme, I don’t you know, I don’t exactly mean nothing. I truly believe that, with with SMA, if you just keep working out, don’t necessarily if you just keep working at it, you know within nine months six months you can definitely learn land, one two three clients or four times right. But what I’m talking about is huge, huge success right, we’re talking about.
You know the six figures past past six figures: half a million in a year. You know even even taking the agency 2 million, which I haven’t done. I have known yet, but you can you can see this this, this pattern wicker and its really, because you know word mouth source kicking in referrals, tire store kicking in you get. You know more social proof and secrete. So again, this file fact, which I will recommend you guys read about in good to create, which is which is really a great book by Jim Collins, so yeah.
That is the second thing, and the third thing is many: existing reputable agencies, reputable agencies or very, very poor, okay, so shifting our attention from new businesses, that’s pretty needed social media marketing to businesses with low-performing agency. So, let’s just completely, you know this record and neglect the massive opportunity that there is with the business that are currently joining.
You know there are currently starting up and need social media marketing desperately. Let’s actually shift our attention to D, the business that are already there. Only out there and that may have it and that may even have agencies running their social media marketing. What I’ve come to realize is that many agencies, over the years over the past years have been able to get away with poor performance in the past and whatever my poor performance is just not be focusing on results not be focus on not being focused on on Robots be more focused on on having a swampy office with with a huge team of of people that are that, don’t really know what they’re doing on a consistent basis.
Yeah, that’s really what I mean by poor performance, the new type of performance driven results, oriented lean agencies that don’t need huge offices, then, and that that’s really the way I suggest you know people to run their agency. You know be very, very efficient and just focusing on results. That’s really the best way to run an agency, but I truly that this new tide of agencies would soon take over, and this also huge opportunity.
The Norden of people are talking about just about looking at the new businesses that are coming into the market that need social media marketing desperately. It’s also looking up. It’s also looking at the huge opportunity, other is by providing a better service than what a lot of agencies have been allowed to provide over the pad over the past few years. Okay, and so what I want to do now is. I want to illustrate this with my own experience.
Okay, if actually had the scenario I happen to us twice, and this very very reason I’ll show you in just a second there’s, the fourth of the time I’m recording this article, it’s the 17th of December, so yeah 13 days ago. This happened to me and I’m still in negotiations with this client. It’s it’s looking like it’s going to happen this week, then I’m going to be able to to close those those negotiations and have them come aboard and we keeping you guys updated on that, but very, very confident that that the this will finalize in in the upcoming Days what the head of this remark you didn’t had to say at the first time I contacted them.
This is a big company. It’s it’s a really big company. It’s a new kind of it’s a new sort of, although they they’ve been around for a they’ve been around for a number of years now, and then we have a very incredible product but yeah. This is what he had to say. You know in response to it my first outreach, I’m happy to have a call with you. Please note I actually spoke to Facebook yesterday regarding how to further optimize Facebook campaigns.
We have a dedicated Facebook expert that works without and we already have an agency. We also work with. Nonetheless, I would be stupid to refuse such a nice offer remind my first email was that was pretty banging but yeah thankee. He wanted to ask. Are you free from 4 to 6 p.M. Today or anytime tomorrow regards his name? Is a Oh. So yeah, then the conversation went on. We actually had the call I was a bit hesitant to.
I was a bit hesitant on the call and – and I think so was he and but it really turned out very, very well. I I was able to diagnose the you know the the biggest bottlenecks that they were. Having new, I painted a clearer picture that there were the one week in the don’t really weepin the the huge returns that they should be weeping from other Facebook ads, and you know that they could do much much better.
I painted that very very clear to them, and they did. I got this email. We actually had two calls prior to this and he you know he just emailed me. I just wanted to let you know we’re still on course to go with your plan records a you had a from working for this company. What I you know, the the reason why I’m showing you guys this is to illustrate just the huge potential of there is the huge presumably of there is by being better, but by being better than this other flashy agencies that that you know, have huge offices that Have incredible landing pages and that have an incredible you know quantum marketing team and that we have an incredible kind bases, one social proof.
At the end of day, we swore our King and that’s what the the client cares about the you know what the client cares about. Yes, social proof helps. Yes, you know having a clientele that can refer, you helps, but if you can just show them that you can get better better result on their agency and undo bear in mind. You know to this point at this point. Magnus II has a track record of incredible resources, so I can show them.
You know what we’re doing for for some we’re kinda. It’s it’s a great way to persuade them. You know by just showing them by straight up showing them results, but if you just if you can show them that your result, oriented team and that they that all you care about is results and you can get them with better results. This is a huge opportunity. I’m and what I would say is even better than had you know.
Looking at you know, looking over at the the companies or just sorting out on that, may not be able to pay you, those those huge retainers that you are and that I’m assuming you’re after so focus on being the best, and you won’t have to worry about The competition, but what I would say, if you really do if you we care about the competition, and you really want to you – know, keep in mind that that data that I that I showed you you know early on in this presentation, you can rest assured, there’s Still plenty of opportunity for newcomers, there’s there’s still plenty of opportunity in the SME space and there’s still plenty of opportunity to absolutely kill it with up SMA and really just you know, build the life of your of your design and and Jen.
We have an incredible thriving business, so yeah that is it for this presentation. Hope you guys enjoyed it. If you have any questions and inquiries leave them down below in the in the comment section, and I get them, I also if you enjoyed this article, go ahead and give it a like. It really helps out a ton with the algorithm hopes up push this blog to a lot more people and that get our message out there and also guys, if you have to subscribe to my blog, go ahead and do that now.
Of course, almost content coming out on SME sales outreach also building the team, also getting an amazing resource for clients, also building an incredible ecosystem building incredible systems. They’ll then outstanding posters. I really just a complete 360 approach to SMA, but with the focus on sales and now reduce, I see is the biggest roadblock, I’m the biggest bottleneck for budding agency owners and SMA owner.
So yeah. If you haven’t done so, go ahead and subscribe to my blog and also guys have a little announcement to make I’m going to be open up opening up a Facebook group, I’ve been getting quite a few questions on people. You know asking me how I go about. I will shall go about my sills and also how about your landing landing. Clients are not on a consistent daily basis and so we’re inside through seven decided to open up a Facebook group all about sales.
Outreach messaging cold calls anything that that is, sales and outreach related and also just be. You know, built in your agency and scale in your agency. I’m going to be extremely active on that group that we can have admins it’s going to be a very, very active community, and that’s really what I wanted to be I’ve seen. You know. I’m poor and I’ve seen a ton of other Facebook groups out there and you know they they’re, just you know boring no one actually engages.
I don’t wan na actually post anything. This completely different, there’s going to be consistent, valuable content on a daily basis and you’re not going to want to miss that and so yeah go ahead and join. The Facebook group actually left a link in the description yeah. That is it for today’s article hope. Everything is going well in your journey. I’ll speak to you in the next one: peace
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