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6 reasons why social media is for food and beverage brand building and not for sales!

Social media is constantly changing. It used to be a one-to-many blog brands would publish links, photos and articles On digg, delicious reddit and later facebook, twitter, pinterest and instagram and could Drive a high number of leads and sales when we first started using social media. There was less content, less noise and people were willing to click on almost everything.

They saw in their news feeds then, like we always do. The marketers showed Up and we ruined a good thing. Sorry, if that offends you social media, marketers Out there, but the truth is the truth. Anytime, we get a beautiful thing. It’s very Often marketers and advertisers that ruin it. There is now way more content on social media. Platforms than folks can consume and a huge amount of that content is sales driven posts.

And ads if a post doesn’t look organic, interesting or useful people now just scroll right past It as traffic sources, twitter, facebook, instagram, And pinterest have become so challenging to drive organic traffic from that it’s now. Rare to find a brand that can use social media solely as an organic source for leads and Sales, the organic clicks are just so much harder. To come by now, social media is now a one-to-few blog.

It’s only the brands who can afford to create Ridiculously amazing content or who cultivate one-to-one relationships with their fans, can Succeed organically: it’s the brands and companies who provide Personalized social media experiences for their fans that are succeeding on social media And please know in this context I am talking 100 % about organic authentic relationships. This has nothing to do with paid promotions.

Paid posts or ads on social media platforms pay to play is the reality on facebook and Instagram now and all the social media platforms have advertising platforms available for those Who can integrate paid into their marketing mix and can afford them? You can still kind of get decent organic growth. On platforms like pinterest, twitter, YouTube and linkedin…, but don’t count on that forever. Either With that said, let’s talk about six reasons: That engagement is the future of social media.

Social media is often seen as a solution to Every marketing problem: it’s fine for certain aspects of marketing; Like brand awareness, but here’s a little truth for you, social Media is not going to help you achieve every business or marketing goal that you have. If you aren’t diversified with your marketing. Mix you need to get on that yesterday. I’m talking about that email list. That’s collecting! Dust in your mailchimp account and that sad SEO consultant who you stopped inviting to Your weekly meetings, because you we too busy working with pseudo-influencers, who don’t Actually move any needles, social media influencers are the fyre fest Of marketing.

.., i’m just going to put that out there and let it fester… Still many people still want to know how Social media relates to driving traffic buckle up. Here’s a little more truth for You organic social media is not going to be a good traffic driver for most brands. Today, Or for the foreseeable future spraying and praying with your marketing messages. Across various platforms might have been an effective way to drive clicks from digg reddit And delicious, but it’s just not an effective strategy anymore with the platforms we’re Focused on and for me, that’s just fine, because I’ve always used social media as an engagement.

Blog, not a lead generation tool. Now, if you can get your head right with this And if you can quit expecting to move mountains in a week, it can open up some great new opportunities. For you, that can give you an advantage over your competition. For instance, customer service is well-served. Via blogs, like facebook, messenger, instagram, direct and twitter direct message, consumers are heading to these blogs.

1St In many cases to be heard by brands, they buy from and you’d be wise to embrace it with Them social media is the first place a lot of people. Turn to for customer support and more and more people are using social Media to get help from brands folks are not only using private social media. Blogs such as facebook, messenger, instagram, direct messages or twitter direct messages, To reach brands for help, people also leave comments on posts on facebook.

& instagram and reply to tweets to get help think about this being responsive on social Media prompts customers to purchase while ignoring customers does what you might Imagine it brings about less brand loyalty from customers. That’s enough evidence to make you care about. How customer service in integral to social media and if it doesn’t well, you might be dead. Inside I think about all the opportunities that have Been opened up to me by just having a conversation with a potential customer, whether they’re Mad sad happy upset whatever it is, there’s so many opportunities to provide more Value, it’s easier to help your customers on social Media, so you have no excuse not to be doing this, and the platforms are aware of this as they Are developing more customer service tools every day to help brands respond to their Customers, you want some examples, you can let customers send you a direct message.

On twitter, without them needing to follow you or you needing to follow them, you can send automated welcome direct messages. On twitter and prompt folks with the best ways to reply, you can manage all of your facebook messenger And instagram interactions in one unified inbox, you can use smart replies to automatically Answer frequently asked questions for your facebook page organic reach on social media has fallen so Low that social media has become a less viable blog for traffic across the board for most Brands brands are reaching fewer folks on social Media and getting less traffic from social media PERIOD, many big brands have seen a huge fall in facebook.

Referral traffic, in particular some by 75 % or more, the amount of content on social media has Increased to a point where it’s well beyond what we can consume, each social media post is less and less likely. To be seen over the past couple years, we’ve seen a 10X Increase in posting from brands because they are trying to break through the noise of all The additional content being posted, but people simply cannot consume more content.

Consider this as a weak example with math If 100 posts are published per day for every social media user, but each user can only consume 10 posts per day, each post has a 10 % chance of being seen now, if the number of posts published per Day increases to 1,000, but each user can only consume the same 10 posts per day. Each Post now only has a 1 % chance of being seen because of… Math. This is, in effect, what Has happened to organic content on social media over the last few years, facebook organic reach fell to about 4 % throughout 2016-2017 and is now well well under 1 % per post, because facebook continues to tweak its Algorithm to prioritize posts from family and friends over brand pages, so social media is losing its potential as An organic traffic blog as more and more content is posted on each platform by brands.

Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru.

The additional noise From content being posted by other brands, who are posting more content so…, the point is organic traffic from social Media has been going down for years, you’re just not going to get the reach or Visibility, you did in the past as brands and marketers. You have no choice but to adapt. While social media has been the dominant platform. Over the last 5 to 10 years, social messaging apps like facebook, messenger and instagram Direct are growing much faster than social media platforms.

There are now more folks using the top four Messaging apps than people using the top four social media sites, the rise of social messaging signifies a change In folks’ behaviors and preferences towards more personal one-to-one communications, when folks view social media, they are no Longer, just thinking about the posts on their news, feed, they’re, also thinking about reaching Your business for customer support through twitter receiving timely information or ordering Products through a facebook, messenger chatbot and all the other communications that come Through these messaging apps brands that only push out marketing content, On social media will miss out on this massive opportunity to serve customers in meaningful Ways and might be left obsolete on social media engagement is a key indicator of the quality Of your content, does your content elicit positive responses? From your fans for the social media platform, algorithms to prioritize your content to be Seen and heard on social media organically, you must create content that engages your Fans the number of engagements on your social media Posts highly influences the number of people who will see them if lots of folks engage with your content.

The platform algorithm will take it as a sign that your post is interesting and will more Likely show that post to more people, I learned a long time ago that the shorter Path to success is learning what those who you depend upon for your success need to be Successful themselves and to help them get there, so it might help for you to step into the Shoes of the platform for just a second: what do you think they need to be successful? They need attention and eyeballs.

https://m.youtube.com/watch?v=-yEQmoad1nU

They need people to linger on that page where They are displaying ads, they need people to be captive to their platform. Now what keeps users captive on their platform? So they can sell more ad space. I’ll give you one guess…! It’s interesting! Engaging content, if you go look deeper into this and study The search algorithms on these different sites, you’ll get a lot more information, but to boil it down if there are just a few Interactions or a lot of negative interactions on a piece of your content: the social media Algorithms will assume that it’s uninteresting irrelevant or not useful and show it to fewer Folks, so the more positive interactions on your Post, the more people you will reach on social media, ok.

… I feel like i’m beating a dead horse. At this point either you get that or you don’t if, after this explanation, your ultimate goal – On social media is still, traffic leads or conversions. It’s tough for the average brand But if you break it down to what’s going to drive, traffic leads and conversions, it’s still Engagement, that’s your top priority. It’s not rocket science here, folks, the more Interactions, a brands content has overall the higher the traffic to its website.

So how do we get there if you think about The kind of posts that get interactions you can’t be lazy and just post a bunch of links. You have to do everything you possibly can To get those interactions and engagements up and that’s a new article i’ll need to make if there isn’t a strong direct revenue from Social media, why waste your time? The primary reason to be on social media is To build your brand through engagement, brand-building is important because a customer’s Journey with brands is almost never linear.

Most customers rarely go from an instagram Post to your website from the link in your profile, ( by the way “ link in profile”, is A joke cut it out. ) then, to your checkout to purchase it’s more. Like someone hears about your product, Through a friend on the same day that customers sees your facebook, Posts enjoys the content later they reference about you in a blog post, the following week, the customer searches on Google and see your brand via a retargeted ad, maybe they recognize your brand and tweet You a question about your products, you replied to them promptly and then they Decide to order the product from your website now this is a simplified version of an actual Customer journey, but it’s still a good frame of reference next.

… Why else is social media? Important 85 % of folks have to see something on social Media more than once before they will purchase it, but don’t overdo it. They will also unfollow You, if you post too many promotional messages, so that’s a delicate balance there by engaging your customers through timely Customer support one-to-one conversations and interesting or helpful content. You can Strengthen your brand image, then, when these customers are deciding, if They should purchase or continue to purchase from you, this brand equity that you’ve built Up can help win them over social media interactions, increase customer Loyalty, consumers who engage with their favorite brands On social media have stronger relationships with those brands than consumers who don’t Engage at all, they have a better opinion of the brand they Leave more positive reviews, they stay loyal and keep being paying customers longer and Then also they recommend the brands more to others and that third-party validation is gold for A brand when customers trust your brand they’re more Likely to give you their email address, attend a live event or purchase your product when You ask them to Subscriptions stroke, my ego and they also Go a long way to increase my discoverability here on the Youtube.

So if you like this article and you want to Part of making all my youtube dream come true. You should subscribe Beyond that. I want to know what you think: So I can create the content. You want to see, Leave a comment for me or let me know what Questions you have, I check them every day and will be quick to Get you a response. I appreciate you reading I’ll, see ya in The next article

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¿Qué es el SEO? – 7 claves para posicionarte en Google

Optimization son una serie de técnicas que tenemos que utilizar todos los que tengamos una web y.

Un blog para posicionar las en google es decir a través del seo. Conseguiremos que nuestra página web vaya subiendo escalones hasta llegar, a las primeras posiciones en google y cuando un usuario haga una búsqueda relacionada con nuestro producto con nuestro servicio o con nuestra marca apareceremos nosotros y por, qué nos interesa porque, a día de hoy, google y el Resto de buscadores son una fuente clave de información cada vez que necesitamos saber algo consultamos en google así que por favor que menos que a día de hoy tu página web aparezca ahí y esté, visible jugosa para que cualquiera que lo vea entre en tu contenido así Que vamos a comenzar con los tips: para hacer, buen, pse, o estos tips, son, a nivel, básico vale, no quiero entrar en profundidad en todos ellos bien hacer un seo brutal porque necesitaría 8500 vídeos así que vamos aquí acogería la materia y uno, a uno los vamos Desgranando realiza una búsqueda de palabras clave siempre insistimos en la importancia de las keywords, y por, qué porque es vital que establezcas antes de elaborar tu contenido la palabra clave sobre.

Lo que vas a hablar hay muchísimas herramientas que te pueden ayudar a hacer, esta búsqueda como por ejemplo keyword tool, send rush, o el facilitador de palabras clave que tiene google h, tú puedes usar la herramienta que prefieras para tu, negocio y también, podéis hacerlo de esta Manera poner en google la palabra clave que queréis posicionar y ver otras relacionadas así conseguir es captar muchísimos sinónimos que también podéis utilizar a lo largo del contenido cuando abramos sobre las palabras clave, no nos referimos, a una en concreto sino, a una frase que es la Que utilizan los usuarios cuando hacen una búsqueda, ten esto en cuenta porque suelen ser frases de tres cuatro palabras es decir puedes ir a por palabras long tail, tienen menos búsquedas hay menos, competencia, entonces posicionar, as antes y además es probable que los usuarios que las estén Buscando estén mucho más interesados entonces tienes que identificar esas, palabras y darles caña porque pueden ser una fuente de tráfico bruta en cambio en palabras clave más generales sí que es verdad que tendrás muchísima más competencia es decir hay más gente que ha escrito sobre, esa palabra Clave entonces tienes que asegurarte antes de escribir sobre eso que tu artículo.

Lo va a petar porque si. No no vas a parecer que tienes que hacer una vez hayas identificado tu palabra clave muy sencillo tienes que incluirla en todos los títulos tienes que incluirla en la descripción y por supuesto. A lo largo del contenido que tenga una densidad adecuada que no sea todo el rato muy repetitivo en torno a la palabra clave porque hay. Google te va a penalizar entonces usa, esa palabra, usa, sinónimos usa términos relacionados que te ayuden a posicionar y que.

Google entienda que está todo aunado en el mismo contenido y que ese es tu tema así conseguirás un posicionamiento mucho mejor parte número dos los títulos, los títulos van a estructurar el grueso de tu contenido tienes título 1 que es el más importante título 2 título 3. Entonces el truco que siempre damos es que te estructuras en la cabeza. Como si fuera un índice de word: el título 1 es el más importante del título 1 al 2 y dentro del 2 van los títulos 3 luego puedes poner otro título 2 y más títulos 3 por ejemplo, porque son tan importantes, porque, como, decía, estructuran, tu, contenido, Tienes que intentar que aparezca en todos los títulos la palabra clave o al menos términos relacionados porque te ayudarán, a posicionar muchísimo mejor utiliza imágenes vídeos todo tipo de contenido en otros formatos que ayude a hacerlo más dinámico más visual y sobre todo fácil de leer.

Porque. Si no se aburre es a tus lectores, se van a ir se van a ir y eso, no nos gusta con lo que cuesta captar tráfico y más, con el posicionamiento, no vamos a hacer que una vez que entren se vayan porque somos aburridos, no pues a Dinamizar unas claves para las imágenes asegúrate de que pesan menos de 100 kilobytes asegúrate de que el nombre del archivo coincide con una palabra clave, o relacionadas y pon siempre un texto alt vale así las imágenes nos aseguramos de que, también posiciones, porque además de hacer, búsquedas De resultados por texto también las imágenes posicionan y cuando cambiamos en el navegador de google en vez de noticias, o texto lo que sea a imágenes ahí también podemos aparecer y también podemos captar tráfico por, esa vía así que para darle, caña 4 utiliza los enlaces es Muy importante que tengas una estrategia sólida de link building tanto interno es decir enlaces que van moviendo, a los usuarios entre tus páginas por ejemplo estás en una página pues que la muevan, a otra también de tu página web luego que lo mueva un artículo del blog Entonces vas haciendo como una conexión, entre todo tu sitio eso es súper importante pero también tienes que conseguir enlaces externos es decir enlaces de otras páginas web con artículos relacionados con tu temática por ejemplo que lleven a los usuarios hacia tu página así conseguirás muchísimo tráfico y De calidad y esto, google lo premia muchísimo si quieres saber más sobre estrategias de link, building por favor mira en la real academia del marketing, porque tenemos un vídeo que es de rechupete, a importante cuando metas un enlace en una frase de tu contenido intenta que esta Frase se corresponda con la palabra clave, a mí por ejemplo si quiero mandar un enlace, a un punto com me interesa, que el anc or test es decir esta frase que tiene el enlace coincida con unidad puntocom pero si yo estoy hablando de modelos de negocio quiero Que mi enlace aparezca en la frase si quieres ver un modelo de negocio que sea muy útil y muy eficaz pues el enlace, lo quiero en modelo de negocio, porque así ya, como que haces una relación mucho más específica así que eso, cuidando también vale esto, se Llama en cortes y luego tres cosas deseo que hay que cuidar muchísimo una es el meta, ti te es decir el título que aparecerá en los buscadores cuando, a los usuarios sus búsquedas es el título principal de tu página.

Lo tienes que cuidar muchísimo que contenga la palabra clave que sea a corto que sea clic veis que los usuarios lo vean y digan dios mío me muero de ganas por entrar en esta página seguro que resuelve todas mis dudas otro punto clave es la meta, descripción Es un breve resumen de todo tu contenido entonces cuidado muy bien con la palabra clave al principio y que se sepa de antemano qué es lo que van a encontrar cuando visiten tu página así tienes más posibilidades de que hagan clic en tu página y.

No en la de la competencia que al fin y al cabo es lo que nos interesa y por, último la url, el enlace esto. Lo tienes que cuidar muchísimo tiene que contener tu palabra clave y tiene que ser corto yo recomiendo que no tenga más de cinco palabras vale porque así es más corto entonces el usuario, lo ve más atractivo porque, a nadie le gusta encontrarse un enlace estos que miden 1500 kilómetros porque además generan, un poquito de desconfianza vale cuando son tan tan largos y, no se aprecia a primera vista que vamos a encontrar así que cuidamos los enlaces y ya.

Con estos tips que os. He dado yo creo que ya podemos empezar con el seo. Básico y darle muchísima caña, a vuestra página web de todos modos si queréis informaros para hacerlo muy muy bien hay, muchísimos cursos online que además son gratuitos hay plataformas que te ayudan a hacer el pse, o como decías en rush indispensable, para medir, qué, tal, estás, haciendo, El pse página pero luego también hay por ejemplo eventos como ensaladas, o el pse on the beach que son, a nivel nacional y están llenos de cracks del sello que dan unas ponencias brutales así que estas son mis recomendaciones para hacerse, o básico y como, siempre cualquier Duda que tengáis ya sabéis pone un comentario suscribirse y contactar con nosotros hasta luego [ Música ]

 

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How to Find Great Tags for YouTube s

That’s going to help you when you’re uploading, your articles and when you’re searching for those tags that are going to help you have more visibility with your article. It’s going to help your article be found, and those are it’s called search. Engine optimization and I have a tool that will help you as you’re uploading. It’s not something you have to do off on the side and then bring it over and the name of the tool is to buddy and to buddy.

Does oh gosh so much. I started out using it with the free version and I just wanted to see what it would do and I have gradually. You know it’s a learning curve. I’ve gradually used more and more of the features, and this is a simple feature that I’m going to show you today that every beginner needs. Now again, I’m not going to go through the entire ute buddy platform and show you every single thing it does because it gets overwhelming and then my the article ends up being an hour long.

Then you can’t even remember what you readed so we’re just going to concentrate on tags today. Now I don’t usually do this, but I’m going to bring you to the pricing list and there’s a reason that I’m doing this because a lot of times, especially when you’re new. Well, let’s say this: I did this when I was new, I would always buy like the mid account like they have the lowest account than the mid and high.

I always went for the mint think you know I might as well get it now and use everything that it does well what I found. I was buying all these tools to help me and yes, they probably were all wonderful, fantastic tools, but you only have so much time in a day and so much time and to learn. So what I always recommend is always start with a free version and then go to that lower the lowest tool, and this one does have a free version.

So let’s just scroll down – and I want you to pay attention to the first item – row – is free. Then it’s pro, but right here you will notice on the free account you’re going to very very limited the keyword, searches, tags and things like that. It comes down here even more. It’s a very limited area here it is tag list, suggested tags. That’s where we’re going over today, it’s a very limited on the pro account I the free account.

I have the pro account. I have not moved up to star, I’m still learning all the features and the more I learned them like. I said the more I’m really sold on to buddy: let’s go in and look at what it does. Okay, when you click the link below and you go to to buddy, it will take give you the option of starting with a free link or whatever you want to do. But you’re going to be put up uploading, a Chrome extension, and I want you to look up here where these three dots are and you go down here where it says more tools and then go under extensions.

That’s how you can find all the extensions that you have you can see up here along the top right under your toolbar. You can see all the extensions and sometimes it just really gets loaded, so you can go in and even turn them off see this one. Here I have a Facebook pixel helper. I just turned it off for now, because different things that I’m not using a font face ninja. This is well actually well.

You don’t need to know what it does, but anyway, we’re not talking about all that stuff, but I have it turned off. So when I go to use it, I pull it up to buddy. I use all the time and I have it turned on so I just wanted to show you because one time by accident, I don’t know how it happened. I think when I rebooted my computer to Buddy disappeared and I was like whoa what happened and of course, I’m contacting the company know that and then somebody told me we’ll check your extension fire file.

So that’s where they’re at they’re all right there, and if you have extensions you, you know, decide you’re not using anymore. Like I have the sketchpad I haven’t used in a while. I can look at it again. Do I want it and then remove it? If I don’t um a little bit of tip there all right, so let’s look at I uploaded my article and the article. I just sat there and ran it for three minutes. It’s not really a article, but I named it how to make money online and the reason I did that because that’s going to pick up some good suggested tags now.

The first thing I do is I go into my description. What I have there is already saved into YouTube, and I have a article on that. How to save all those defaults is what it’s called, and I always scroll that down and then I add stuff that had pertains to this article. So the first thing I do is put the name of the article how to make money on line, and then I go from there. If I have any links or anything like that, then I add them.

Okay, now, here right below it, it says tags, that’s the first tag that I want how to make money on line and then you just hit enter and there’s your tag now. This is where the magic happens. Okay, you scroll down and it has suggested tags notice. They have numbers next to those are relevancy numbers, the higher that number the better. That means that’s something that’s getting searched: make money from home working; look at it, lots of them nines and tens.

It’s there’s a lot, a lot of people search for making money online. Now I can do this, I can say: oh this one is the number 10. Where did it go? Make money from home I’m going to hit the plus button, it’ll put a little check and then typically, oh well, that didn’t? Okay, let me do another one! There! Oh, it’s going to make a liar out of me. Usually you’ll hit those and it keeps on bouncing up to the top okay, so they’re going to see what it just did it.

I hit it and it bounced up to the top and you’re going to come down and it’s a big pain in the ass. To be honest, so what you do instead is go right here, where it says, tag, tools and select suggested and all those tools are going to fill in and then I can just go down and and click them all at once. Okay, I hit the suggested tags and, for some reason it is not loading, but I don’t want to stop because just hit the suggested tags, and this is what it looks like when it pops up.

I found article here but see here. It has your topic of those suggested tags and we’ll go back to those. You have a list and then it’ll have the relevancy score and usually they’re in order, and then you can go in and click the ones you want. You you’re not always going to use every tag, that’s in there. Sometimes it might not have anything to do with what you’re doing and then over on this side the right side.

It’s going to have tags that you have in your blog and see if they’re relevant and it’s going to start giving you a score of hey. This tags been searched a lot and I got nothing over here at first when I was new, there was nothing. You know you can’t have any analytics unless you have some content, but it’s really exciting. When you start building up that content, you start seeing that hey. These are different tags that have been chosen, and then you can start being a little bit more strategic in what kind of articles that you make.

But in the beginning I really recommend just making how-to articles no matter what area, no matter, what niche that you’re in it could be. You know, weight loss. It could be. You know, animal care, you know if you have dogs or something if you’re into art. You know just do some how-to articles and then you’ll start building from there and you’ll just get tons of ideas all right. So let’s go back, it’s still spinning, so we’re just going to stop it there and what I hid was this suggested tab.

Now I’m going to go in and just go ahead and hit more of these see. Normally it doesn’t it might. Something must be going on because normally, when you hit these, it keeps on flying up and you have to keep coming back up and down so something you know. That’s like you know there goes it just flew up there. Alright was something I wanted to show you and you could sit here and hit the word sort. This is tag tools.

All of this is here because of two buddy. If you don’t have two buddy, you don’t have access to any of this, but go to where it says, sort and all of your tags pop up – and this is really cool look. I accidentally did a duplicate. I have a duplicate, so it says: remove duplicate and you just hit it like that. So sometimes don’t sit and stress out, you know, did I really use that? Is it going to be the same? Just hit the sort tag now, here’s another thing.

Let’s say that you started putting information in for the tags and you went crap. I forgot to put the heading. You don’t have to do that. I have readed other people, you know Rockstar article youtubers, and that was something they suggest it. You put it in the title, you put the same exact words in the description and the first tag. That’s three times, they’re all exactly the same. Now, let’s say I didn’t put it there.

I can move them here, see that it says how to make money on YouTube. Now I think mine said how to make money online. So that’s not even the right one. How to make money online is actually what my tag was and then I can move them around. I can get rid of the duplicates and then I can save it so doing the tags is really easy. Now look right here where it says 243 out of 500. I only get 500 characters, so you might want to use some of the ones that YouTube has suggested.

There are other ways to get tags. Sometimes people will look at other people’s articles, they might search something get the number-one-ranked article and then with well. Let’s try that let’s go look it up. Let me show you. This is something else that two buddy will do just a month now. What I did is, I just went to Google and I typed in how to make money online. That’s my keyword right. My longtail keyword and three hundred ninety three million people are looking this up, probably monthly, okay.

So it’s a very strongly searched tag. Now I can pick one of these first, second or third ranked article. Sometimes I like to pick the newest one, these two number one and three are from 2018, but this one’s a little bit more current make money online. This one says with YouTube ten legit ways to make money online. Let’s do that one, because that’s kind of what I’m talking about so I’m going to pull up.

It should be a article if it’s not yes, it is that’s like sometimes you’ll hit that link and it’ll be a blog and we don’t want a blog. We want a article, so I’m going to pause that real, quick now this is what two buddy has given me all of this information. This person – I don’t even know their name – I don’t even know it so it says practical wisdom is the name of the company and over here to the right.

I see that they have six million views, they have their average duration. As to the duration of this article is ten minutes and see, I get all this analytical information because of to buddy now we’re talking about tags today. So let’s focus on that right. Here are all the tags that this person used on the article now I can hit the a little link and copy them all, but I don’t recommend doing that because you don’t want yours to be exactly the same.

What I typically will do is I’ll go use. Some of the ones from two buddy and then I’ll come in here and look at the highest-ranked ones like here: passive incomes ideas. If you weren’t, sharing passive income ideas, you might not want to pick that one, but I’m working on line 21, this one’s 19. How to make passive income how to make money on the internet, so you can go in and pick some of the higher ones and add it to yours.

Sometimes I will even pick a person that I know is really big in that industry. So, for instance, if I was doing clickfunnels, I might add Russell Brunson’s name, because I know he’s really big or I might pick a couple influencers that I know of that are really big with clickfunnels. Maybe not use Russell’s name because everybody’s doing that. So I might go in and pick a couple of the influencers that I know are really big with clickfunnels and I’ll put their names there.

So I have like names for different things and that helps you as well. So you want to be a little bit strategic, but again for the sake of today’s article, I wanted to show you how easy to buddy makes it for you to find tags. You can do it here, use the suggested tags or go google, your title and then pick a article and pick tags, and you don’t have to pick one article. You could pick two or three and then just start listing them somewhere and then using them.

So hopefully that was helpful. I really highly recommend, at the very least, get the free program and use it for free and check it out and see what it does and at that right now, you’re going to see three articles pop up that are all pretty relevant to what I just talked About today hit the link below and don’t forget, to subscribe and hit that like button, I would really appreciate it. It makes a you know your your ranking go up right, that’s what we’re did it’s all about, but thank you for reading sincerely, and I hope this was helpful to you and I will that’s.

My goal is to put out articles that are going to help you, especially as a beginner, and help you make good decisions so that you can continue to be consistent and stick with it, so that you too can create that passive income.

 

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Top Google Made Tools Helping SEO Efforts

So you know a lot of a marketer is a lot of a business owners. Always try to want to find the best tools. What can help me paid one expensive, one, cheap ones free once all that stuff. So what I want to say is the tools are great, but there are so many tools available now that a don’t cost money that you should use them and you have plenty of fun – would work with it.

So I’m going to go one by one. All of these tabs have been open with all of these google-owned tools and that can help you with SEO and i’ll explain, kind of a tip or two about each one. So the first one, obviously we’re going to start with google com. So any time you want to do research, you want to find it your complete, your competitors are doing and you want to search specifics, use google, so very simple, not not something! You know a secret or anything.

Everybody knows this, but what you can actually do – and you really need to get good at this – is to know how to search so, let’s say i’m selling soccer jerseys. Okay. So if I’m doing research one, obviously I can search for all of my competitors, see what they’re doing to I can use things like a you know, site colon or I can use all these different search operators to refine it look for it. I can use things like the refining by blog.

Maybe I want to find all of the blogs that that a deal with a softer right, so I can then reach out to them. I can create content for them. I can use. I can always subscribe to search within the discussions or news or stuff like that, so google com number one most powerful tool for any kind of an marketing research that you want to do pretty obvious now. The second thing, which is the second tab, is basically to use a part of what’s in google com, which is the three auto-suggest, so a what happens when you know, when you type in something it’ll, try to give you so say.

If I type in salford soccer space, it will try to give me what are the next most popular searches that people actually type in, so that can give you content ideas, more ideas of what’s going on and really give me a lot of insights so use the Autosuggest, it’s very very helpful. Ok, so we did that so google com auto-suggest and we talked about ok, so the next one is AdWords. So right now I didn’t sign in, but I just wanted to give you a tip about Adwords.

So if you’re doing SEO you’re doing organic marketing, AdWords is actually, in many cases a very good, complementary tool. Uh, because it’s right now a Google Analytics doesn’t provide all of the keyword data for for organic results. You know they have that not provided getting to right. Now about eighty percent or so and soon getting to a hundred, you don’t really have much information. So before you do a SEO efforts which you obviously know takes a lot of time takes months years and on you want to try too many cases pay some money.

Get actual keyword, data know what converts better, don’t don’t spend two years trying to rank for a keyword and the conversion rate is not good. Is so spend some money and gather some data for a lot of data. Okay, so that’s that’s. Adwords equate fit okay, so AdWords we get now. The next thing a part of AdWords is the actual keyword tool right. So um we used to be the adword keywords tool. Now it’s the keyword planner.

Obviously you can cap into this tool and give gain information about who searched it. Sorry, what are people searching for? What are the numbers, and then you can search by landing pages, maybe you’re clear competitors and just get gather additional information, which is keyword, tools, very helpful, of course, forever SEO efforts. Okay, next thing is a Google Alerts. Google Alerts very simply put you, can set queries to check every now and then, let’s say every day, you can take right in your competitors website and see what engines are talking about them.

You can have a alerts for specific types, may be only a blog posts about something that you’re looking for so using this alert system. To actually give you insight and help you check automatically this information very, very useful. I love doing it for competitors to see what they’re up to I love doing it for our brand name and a lot more other hands. Okay, so great. So the next thing is obviously Google Analytics, so I’m not going to go into it, but Google Analytics has tons and tons of information.

What are your users doing? What are they not like about the efforts? What are the key words? What are the top landing pages on and on and on and on so very helpful for a lot of stuff? Ok, the next thing is using Google’s blogger blogspot have a blog, yet content link for yourself get more users, write more content, very, very obvious. Ok, the next one is the Google PageSpeed or Google developers in general.

So it gives you a lot of insight, but I like to use pagespeed because actually i’m very obsessed with half with that’s the page load a loading time and I just love working on that and making our clients website as fast as possible. There’s been many many researches research that has showed that the having slower speeds on your website actually in make your visitors lead. So you just want to have a nice design store.

We want to have a nice quick store, so evaluate it analyze your store figure out. What the problems are, make it faster and faster and faster. Also, you can use things like a Google’s it and mod PageSpeed, which I helped your server run faster. If, in that, you know some of our clients who use it, but some of the time it’s a little over memory usage on our servers, but it’s a good idea. There’s a lot of tools.

There’s a lot of caching a lot of all these tools that you can actually read about in the Google developers. Next thing, obviously, is Google Calendar setting up just updates setting up a regular content calendar? You know once a week you write for a blog. It twice a week you research about this three times a week. You do this and that very, very useful. Ok, next one Google Drive a great for collaboration with Excel the word: hey all that stuff between teams.

You know, so you have everything online. You don’t always have to have what one of the same computer is great for creating public documents that you can actually gain leverage from them for SEO. Just perfect for organizations perfect for link if we reach out organization having all of your contacts in one place: lovely very, very nice, app yeah. The next one, which I actually forgot to put, which is very helpful, which we do is actually a gmail or google apps right.

So we basically have you know everything in one place: a Google Apps it your your gmail, easily searchable. You can use templates for your emails if you have reach out to maybe, and they you just have everything in one place. I really like Google Apps to recommend it strongly. Okay, next thing is google plus so again a you know, google plus tied into search algorithm a now. You have personalized search, so it’s great for your friend sister to +1 things to search to connect in the communities on and on and on, and this is just a picture.

I took it in one of the moles a few days back and I just thought there was no assistance. So again you know Google Plus very recommended great tool. Next one is google translate especially perfect, especially good, for you know, learning about opportunities from other languages. Maybe you’re looking to translate your website and you want to figure out more opportunities, maybe reach out and just expand.

So using google translate in a global. You know more global internet and more global world is very important. Next one obviously Webmaster Tools, a lot of insight and you can figure out about your ear. Crawl errors may be things you have to redirect real ones from 404 pages, a lot of stuff, some Webmaster Tools, you know tons of stuff. You can actually improve them. Do next, one is the head platform which we’re using right now is creating articles creating content SEO SEO marketing getting out there is about a big part is about creating content, sharing your information, helping solve problems, creating articles like what I’m doing right now and later on.

Also interacting with your community, so the way I do it and I would love to do it and to continue is now for this article. For example, if you have any questions about any of the google tools and how they can help with your SEO, our marketing efforts I’ll be happy to help, and I want to help you guys in the comments. So ask me any questions and i’ll be happy that they give you detailed answers about any questions you have and just more information, and I want to interact with you guys.

I want to create more content and I love your questions and it is done, and the last thing which I like to do is actually google web history. So if you go, then your settings, you can, you can go into web history if it’s enabled and if not, you should enable it and the reason I like it is I like to create content right. So what I like to do is anytime. I search for some kind of problem with in my industry or my business or my client business.

I search for so let’s say, for example, we’re set it and selling again soccer jerseys. So now, if I’m a business owner, one of my workers is actually searching for something in order to solve a problem. I want to actually go back to that history. Remember what problems I have and then obviously remember what the answer was and I want to share it. I want to share it with my my potential customers, with my customers, with my workers and and using this kind of a what you search for this theory of, if I search for it, probably because the internet is so big or so many people online.

Probably there’s many more people searching for it. So if you can go back to what you searched for figure, it out right content create articles, create images, infographics, animated, gifs, blah blah blah all that stuff. You can actually use that that history in order to kind of create content I that stuff, that’s basically it so again, if you have any questions about this, about any tools to help in either within google or otherwise that help with SEO help with marketing I’ll really Be happy to help with you guys be happy to assist.

Thank you very much for listening to this article and we’ll be creating some more soon. Thank you.

 

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8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off

 

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Online Marketing

How to Update Business Hours on Google My Business and Your Website

Com, وفي, أعلى, اليمين, الزاوية التي تقول تسجيل الدخول إذا, كنت, لا, تملك, حساب،, انها, سوف, تقودك, من, خلال, خطوات إنشاء حساب الآن اذهب, على, خرائط, جوجل, و ابحث عن عملك لمعرفة ما إذا, كان, لديك, قائمة, بالفعل, إذا, ظهرت, ،, مثل هذا العمل هنا ، يمكنك, اختيار, امتلاك, هذا, العمل, ،, أو, في, بعض, الأحيان, ستقول, المطالبة بهذا العمل انقر على, هذا, الرابط, ،, و ستوجهك Google خلال عملية التحقق مرحبًا دارلين ، كما تعلم, ،, لدي, هذا, العمل, الذي, قمنا بتطويرها في الرحلة يطلق عليه القهوة, و, Kickflips, ولدي, حساب, Gmail, وموقع, ويب, ،, لكنني, لم, أضعه, على, “, نشاطي, التجاري, على, Google”, كيف, أضيف, هذا, من, الصفر؟, ليست, مشكلة, اذهب, إلى, خرائط, جوجل, و, اكتب عنوان عملك على اللوحة, اليسرى, ، اختر إضافة عملك أضف اسم, عملك, اختر, فئة, و تواصل اتباع المطالبات حتى تنتهي لن, تتمكن, من, التحقق, على, الفور, ،, لذلك, عليك, الانتظار, جوجل لإرسال بطاقة بريدية, إلى عملك من المؤكد أنك ولكن لا, يزال, بإمكانك, الدخول, إلى, حسابك, لوحة تحكم نشاطي التجاري على, Google, وقم بإعداد الأشياء أثناء الانتظار الآن, ،, بمجرد, أن, تكون, في, الخاص, بك, صفحة “ نشاطي التجاري على, Google”, ،, لديك, الكثير, من, الأشياء, يمكنك التعديل هنا ساعات ، قوائم ،, شاهد, كل, الخيارات, على, الجانب, الأيسر, هنا, لتعديل, ساعات, متجرك, ،, حدد, معلومات, حدد, القسم, الذي, تريده, تريد التعديل ، مثل إضافة ساعات, قم, بإجراء, التحرير, وحدد, تطبيق, يمكنك, أيضًا, إدخال, خاص, ساعات الإجازات والإغلاق في احسن, الاحوال, كل, ذلك, سيكون, مفيدًا, عندما أغير ساعات عملي العملية, أو, إضافة شيء جديد في عملي لذلك أفهم أنه, يمكنك, أيضًا, الاتصال, إلى, “, نشاطي, التجاري, على, Google”, من, خلال, موقع, الويب, الخاص, بي, مع, GoDaddy Websites, + Marketing, هل, هذا, صحيح؟, بلى, دعنا, نذهب, إلى, صفحة, حسابك, على, GoDaddy, وتسجيل, الدخول, إلى, لوحة, التحكم, انظر, إلى, ذلك, GoDaddy, يقترح, عليك, القيام به قائمة نشاطي التجاري على, Google إذا لم يكن لديك هذا الموجه, ،, ترتفع, إلى, التسويق, و, اختر “ نشاطي التجاري على Google” نظرًا, لأننا, أنشأنا, إصدارًا, بالفعل, ،, يمكننا, الاتصال, به, هنا, ولكن, بما, أنك, تريد, أن, تفعل, قائمة من الصفر ، انقر, فوق, إنشاء, قائمة, ، واتبع التعليمات أضف عنوانك واكتب في الفئة, ،, تمامًا, مثل, الخطوة على, Google, ، الاتصال بحساب Gmail الخاص, بك, ،, والسماح, بوصول, GoDaddy, إلى حساب Gmail الخاص بك هذا سيسمح, لموقع, الويب, الخاص, بك, للوصول, إلى, حساب, “, نشاطي, التجاري, على, Google”, بمجرد, اكتمال, الخطوة, ،, سيطلب, منك, التحقق, من خلال إكمالها على, Google, وبمجرد أن تكون على, Google, ، يمكنك أن تطلب منهم الإرسال, بطاقة, بريدية, للتحقق إلى عنوان عملك سيستغرق هذا بضعة, أيام, ،, ولكن, بمجرد, الحصول, على, الرمز على البطاقة البريدية ،, ستدخل, هذا, الرمز Google, My Business للتحقق جيد ان تعلم حسنًا, ،, هذا, كل, شيء, لهذا, اليوم, نأمل, حقا, أن, أشرطة, الفيديو, هذه, ستكون, مفيدة, لك, ولعملك, وإذا, كنت, بحاجة, إلى, أي, شيء, ،, لا, تتردد, في, الاتصال, بنا, Godaddy Guides للمساعدة حتى المرة القادمة ،, ابق, آمنًا, والبقاء, بصحة, جيدة,

Who is helping with your digital business footprint?

 

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YouTube Strategist – Marketing – Chicago Production

Hello, Chicago, a blue sky article productions are marketing. Articles will help you reach your goals. These are three key marketing tools. Our web articles, elevator pitch articles and webcast small business owners. Now you can have a powerful article online. Getting your article produced is just a call away call us now: at 8472, 959 555

Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

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London SEO | Search Engine Optimisation UK

What am I going to be doing for you, I’m going to be showing you the opportunity that you have by using google SEO and what is SEO search engine optimization? How can you scale a business using google all right and i’m going to jump in to get showing you a guinea pig quote, unquote and show you an eps aight that is not doing so well and the possibilities that it could be having if it invested into Someone that knows SEO pretty much and what does that feel we’re going to get you higher in the google rankings, because eighty-two percent your customers are going to google and type in whatever company or niche you’re in there typing housecleaning slower london all right, wherever you’re located In the country doing business and in the market alright, and then i’m going to jump in to you about facebook advertising, why should you mark it on facebook and how can you scale your business with facebook? Alright, so let me just drop right into the article so we’re on nap local comm.

You can visit us here for more information. Alright, so, as I understand you know, you guys are getting into, you may be getting into the house cleaning business, so your customers are going to want to go to google and type in house cleaning just like anybody else. So, according to google in SLO house cleaning is getting searched between 2002 2200 times per month every single month year round. Okay, just in that one area at about a 10 mile radius or so so, as you can see, we can have all the most profitable keywords that people are searching for on google.

So we want to get you ranked in all of these keywords. Alright. So how do we get you there? Ok, so google has an algorithm. It has 200 determining factors, but i’m not going to talk to you about all 200 because we’ll be sitting here for an out for hours, i’m going to talk about for the most important ones. All right, once we nailed these everything else, kind of falls into place. Okay. The first thing is: let’s pick a guinea pig, let’s pick on a website that is not doing so well, ok, so I chose to go with green cleaning service co.

Uk, okay and I am using a UK search engine for google okay, so this is local searches in Google. All right, these guys are ranked number eight. So let me show you this chart all right. So when you are ranked number one you control about thirty. Three percent of all the clicks, but when you’re ranked number eight you maybe get three or four percent and, as you can see page to you might as well be on page twenty because nobody’s really clicking on that page.

Okay. So let me show you this. Guy number: eight verses, the guy. That’s ranked number one: that’s controlling all of the business, that’s gumtree, alright! So here’s the guy, that’s ranked memory. Alright, green cleaning services he’s getting almost no traffic to the website, all right and here’s another metric that we can use. Almost no traffic to the website two clicks a month. All right. Now: here’s gumtree, almost a million clicks per month, a million visitors every single month.

Okay, granted there, a bigger company they’re, probably do business in other cities, but that is the potential market that you could be reaching by getting on google for these profitable keywords – and we have the information right here. Just how do we do it right? So again, i’m not going to talked about all that all all of it, but i’m using these guys as a guinea pig all right. The first thing when we go to their website, do they have what’s called authoritative content? Are they mentioning all of these services, all of the keywords and abundance? Okay? So, as you can see, these guys actually have quite a bit of content, but the problem is: they are not mentioning all of these keywords.

https://m.youtube.com/watch?v=L6P9vbSzXjA

Okay, if you read through their website, it has almost nothing to do with most of the services that they’re providing. They need to be mentioning housecleaning, slaw, slaw, housecleaning and a whole bunch of stuff. You want to have massive amounts of content on the page, so these guys probably have about 1000 of 1500 words, but it doesn’t stop there. You want to add this is a large market. Okay, we’re competing with really really big companies all right, so we need to have a lot of content on the page and we need to be bolding out information, that’s relevant, so every single keyword we mentioned.

We want to have it in bold kind of like they have here, but there they have molded window cleaning and a tendency cleaning. They need to be bolding, housecleaning slaw. You know home cleaning, slog best cleaners and slob all that stuff. Okay, they’re only getting they’re not getting any visitors any month, maybe one or two: that’s it all right. So what do I mean by authoritative content? If you go to Google any type in elephant Wikipedia always shows up number one because of the authoritative contents.

Look at this page and less information on elephants, their evolution, what they eat everything I love using this example, because it’s true look at all this content. This is what your page needs to look like. You need to have like this much information on your page. If you’re going to compete in a large market, especially housecleaning, okay, because there’s so many so many competitors, but you can do it if you have the right process.

So what I recommend is building a brand new site all right for you guys, if you don’t have this a brand new site with anywhere between three thousand to four thousand words and this using all this keyword. Research building it with all these keywords in the home page and that’s just going to tell Google hey, read because Google reads content and if you’re going to rank for keywords, google has to be able to read that content on your page.

Also, photos like this need to be named correctly with SEO in mind okay, so this is very important. Alright and then you want to have your address in the footer. Okay, I don’t see any address here in the footer phone numbers. None of these phone numbers are clickable, this one’s clickable, okay, email in a top right corner, not clickable. Okay, that’s very important. The next thing your site has to be mobile-friendly, which they are.

This means because eighty percent of your customers are actually going to be looking at your website through a mobile device and an iphone or some type of mobile cell phone device. Okay, so it has to be mobile-friendly which they are so that’s good before. The third thing is local citations, so whatever I come to the search engine, okay, let’s go back to the search. You see that these guys are actually ranked at the top of this search and what’s happening here.

The problem here is there only focusing on this. One keyword: okay, they’re only listed as a local service – we’re here, they’re at the top of here, but they’re not showing up in this map. You don’t see them on this map above okay they’re. Only focusing on this one keyword, if you search all the other keywords. Okay, if I go to my google keyword planner, I can see that house cleaning is only can search, maybe 20 times a month, but there’s cleaning services, there’s house cleaning services, there’s cleaning companies, home cleaning services, house cleaners, maid service, home cleaning, cleaning company made the maids Clean house there’s all these keywords and they’re, focusing on just the one.

Alright, so almost no one is clicking. Most people are going to click from here. There’s about forty percent of all the clicks, actually more than that are going to come from here then they’re going to go to the local all right and you need to their spread there so spend they need to be focusing on all of these keywords. Okay, so you have to be at the top of the locals – that’s important, but you want to be in multiple keywords to all right: some examples to get there.

You have to be listed in google, yahoo, being yellowpages, whitepages, facebook and all that stuff and that’s going to build your local citations. It’s just online directories that tells Google hey I’m listed in all these directories. Take me more serious and give me higher rankings. Okay, the last thing I’m going talk to you about is pretty much the power of your website. So for these guys you know Facebook want to know how popular are you online? You know do people care about your website what other websites are mentioning you online, and these are called you get these through.

What’s called backlinks, okay, so right now, green queen has 10 websites mentioning them at 141 times. Okay, which is okay, but look at their trust flow. This is the quality of their site, which is 0 all right now. 0. Let me show you this chart. This shows you the quality meter, okay, so at a zero there at the lowest quality all the businesses on page, one of Google are going to have a 20 trust flow or high.

If they’re going to be ranked number one they’re going to be 20 or higher, and that’s where you want to be that’s the type of quality that you need to rank in your business and that’s the reason why they’re ranked number eight on organic rankings. Okay, all the way down here, all right, let me show you our website, amp local comm, to give you an example all right, so when I copy and paste this into here, ok, I copy and paste it into here all right and look at the trust flow Of this side of 21 links, 250 backlinks trustful, Oh 26.

Alright! So, as you can see all right, so, as you can see, this is off the charts that’s way above 25. So that’s the type of power that you need on your site. So let me show you an example: if you go to google for United States and you type in San Diego SEO, all right, you find amped local right here at number. Three okay SEO is probably one of the biggest competitive niches in the world. Why? Because the people that really know how to do it are in the top three and we’re in the top three for a 3 million population city.

Okay, so that’s to give you an example of why links are so important. Okay, so you want to have powerful links and that’s what we’re going to help you get there. Okay, so that, in a nutshell, is SEO, you know and hot, and how to get you this so get in a new site, getting a mobile-friendly getting caught great content on there. Getting the citations and the links is going to build you a powerful site and get you in the position to be where these guys are at getting 1 million visitors and slow and London and that they’re using in that area.

Ok! So now let me jump into facebook advertising. Ok, so you asked me to talk to you about how I can get you leads for maybe for house cleaning right and also for teleprompter enting. Ok, so I went into facebook and just targeted some of that just so. I can see like what the market looks like, so I went to slaughter in 10 mile radius. Ok, I targeted people that have a little bit more money, 2665 men and women, and I put a whole bunch of interest the people that would need to rent these teleprompters.

Ok, i’m not going to go into all of the details of that, but, as you can see, I would perfectly target a campaign. Ok and I could reach about 53,000 qualified people that are in the market for teleprompters alright, so we can mark it to them and reach them. Just like I told you about and we’ll be able to generate leads for that. Let me show you for house cleaning. Did the same thing: slow, England, 25 to 20, 26 or 65, but I targeted people that own homes on live in condos, there’s been a family-based home that rented homes, people that would actually need that service have a perfectly targeted campaign.

It’s right in senator green and have a hundred and sixty thousand people that I can reach all right. So, yes, we can target people based off their interest, demographics pages they like things they mentioned online and that’s how we’re going to put ads in front of people. So what does that add? Look like. Let me give you an example: all right, all right, here’s an ad that we did for carpet cleaning company okay, so it pretty much the advil to call out the local city asked the question they’re going to say yes to put links to landing pages, get them Get their special offer get their attention and get them to click on an ad okay.

One thing that we really like to do I’ll give you a better example, is create ads like this, where we’re offering a special offer. Ok, we asked a question that their answer. Yes to do you hate your, do you love your car, but you hate when its dirty? Ok, this is auto detailing ok, they’re, going to go out and clean people’s cars and wash them and detail them we’re giving away 50 percent off auto detailing package 30 people.

This week treat your car truck and artery to a treatment and our Auto Spa things of that nature and we click the call. Now that’s the call to action. Ok, fifty percent off so creating some type of special offer to bring people in your business and make them repeat. Customers is a great way to get business. Ok and it could be like a free trial. It could be twenty five percent off. It could be something for free right, then they click the add alright, and then they go to pages that look like this ok down.

This is for the carpet cleaning one all right, but you know there’s multiple ways. We can do this, but pretty much what it says is: do you want your special offer? The fifty percent off carpet cleaning sign up for the special Facebook offer 11 coupons left. They click this and we get them to give our name email phone number to send the coupon. Ok they’ll get the coupon. Now you have the personal information, that’s a lead that you can call to do business with, and then it goes to a page like this.

Hey due to the limit, no more coupons, please call first call basis to get your to get to offer and also special offer bonus. Offer will give you an additional bonus offer if you call now ok – and this is how you generate inbound calls – and this is all has to do with psychology – the psychology of the Facebook user – and this is how we can generate more business for you, whether it Be for house cleaning or for the teleprompter all right and the whole fun will be custom-built already targeted the audience’s that I showed you, but this will be your your.

We can target your. You know custom campaigns as well, just like this all right, so I really hope that makes sense. We can generate a lot of business and just to give you an example, you know I have this pulled up. These are some metrics from one client that we’re doing that were that’s doing auto detailing, and you know oil accident repair window tinting. He does all that cool stuff, and you can see that this is our cost per lead.

Okay, this is how many leads he’s generated, and this is the cost per lead. So we have three campaigns that we tested we’re going to switch this one back on. I think this evening, but as you can see we’re getting a lead for a dollar 33. Okay. This one’s for 378 and this one’s for a dollar 78 all right. Imagine having someone come into your business for a dollar. What, if we can get you a lead for a dollar? Okay, that’s huge, let’s say four: five dollars: what if you get someone’s personal contact? Information for five bucks and say you have a closing rate of twenty percent, which these guys have a closing rate of about twenty percent.

Okay, I’m sure that would be incredibly incredibly valuable to you if you can get an actual closing curl Ike 25 euro. Let’s put it in your money: 25 euros: okay for home cleaning for 300 euros; that’s a huge roi, okay same thing for teleprompter; okay! So that’s the type of business. Now, as far as how many leads I can get you and what the cost is per lead. Like I told you the first two to four weeks, that is the golden time where we find out your numbers.

You know we run tests, we run campaigns and figure out exactly how much we’re paying per campaign per lead and then tell you hey for 500 bucks. We were able to get you a lead for two dollars or three dollars now, it’s time to go up to, let’s spend two thousand dollars and scale your business. That way! That’s what you need to do, that’s how we do it, we’re not just going to jump, jump three, four or five thousands of dollars into a campaign, not knowing the metrics.

We have to figure out your metrics okay, so that, in a nutshell, is SEO and Facebook advertising all right, portela, Panthers and health claims. So we can do it. It’s doable! I’m really looking forward to helping you. You have my contact information, please reach out, and I look forward to hearing from you. So thank you so much for reading and I’ll be in touch bye-bye.

 

Categories
Online Marketing

Seo -How to rank youtube on first page of google-.Youtube- in minutes in hindi 360°

It I’ll also show you the results of a real-life case study that might surprise you keep reading a while back, I published a post in my blog called how to get high quality backlinks without guest posting, and, like all of my blog posts, I made sure to Optimize this post around a keyword in this case the keyword was high quality, backlinks sure enough, thanks to the white hat links that I built to that post, it quickly hit the first page for that keyword, but here’s where things got weird one day I was checking My google rankings and I saw something that made me almost fall out of my seat.

Not only was I ranking for high quality backlinks, but I also ranked on the first page for the keyword how to get high say what. Needless to say, my post had nothing to do with getting high, but then I realized why Google ranked me for that keyword. It’s because I had the keyword how to get high in my content, but here’s where things got really interesting. Most people that came to my site from Google spent nearly 3 minutes on my site, but for this page the average is only 1 minute and 12 seconds less than half of my site wide average.

So, what’s going on here when people search for how to get high and clicked on my result, they quickly realize that I wasn’t going to teach them how to make their own breaking bad style meth-lab. So they quickly hit their back button and left just told Google. In black and white people searching for how to get high hate, this page in Google took action. A few weeks later, my page dropped like a stone for the keyword how to get hot.

It literally went from number 6 to 12 to 21 to 33. In a matter of days, but check this out, my ranking for the keyword high quality backlinks didn’t drop in. They continue to climb. Why? Because people searching for high quality backlinks stuck to my site like superglue? How do I know after my rankings for how to get high dropped the overall bounce rate and time on page, for my article significantly improved now in a minute I’ll show you how you can easily keep Google searchers on your site longer, but for now I want To show you where things stand today today, my page ranks number one in google for the keyword, high quality backlinks and for the keyword how to get high, I’m nowhere to be found.

That’s the power of this new ranking factor. So, what’s the takeaway lesson from this story, even though backlinks continue to be the cornerstone of Google’s algorithm, it’s clear that user experience signals influence, search engine rankings today, I’m about to show you three practical ways that you can take advantage of these user experience signals, including My favorite, the a PP formula, but first I want to tell you another quick story to show you just how important user experience signals are.

Today. A few years back tech writer Steven Levy wrote an insider account of Google called in the Plex. In that book. Steven stays on the most basic level. Google could see how satisfied users were the best sign of their happiness was the long click, in other words, when people click on your site in Google and stick around. It sends a very strong message that your page makes searchers happy, but when people quickly leave your site like they’re on a pogo, stick, it tells Google the opposite.

It shows them that your page isn’t a good fit for that keyword. The question is: how can you get people to stick to your site so that Google sees you as the best result for that keyword? The answer the three insanely actionable techniques that I’m going to show you right now. First up we have bucket brigades. Before I got into SEO, I used to work as a freelance copywriter, and I had a problem. A lot of my clients would hire me to write these crazy long.

Six thousand word sales letters. You know those sales pages that are like 25 pages long and you have to keep scrolling and scrolling to get to the end. I wrote those all the time. The problem I had was this: it’s really hard to keep people on a page. That’s 6,000 words long people don’t have the attention and to skim that much content. Nevermind read it and I tried every trick in the book to keep people’s attention.

I tried images. I tried articles, I tried storytelling, I tried everything but the sales letters just weren’t compelling enough to keep people from hitting their back button and then one day I had a breakthrough. I discovered a little-known technique called bucket brigades that copywriters have been using for decades, and these bucket brigades instantly made my content much more compelling. So what are they bucket? Brigades are words and phrases that keep people on your page.

Specifically, they make your visitors want to keep reading. For example, I have a post on my site called how to boost conversions by five hundred and twenty nine percent, and the average time on page for the article is almost four minutes and a good chunk of that. Above average time on page is due to bucket brigades like this, and this and this when you see one of those bucket brigades, it opens up a little information gap in your mind and you can’t help but read the next sentence: bottom line.

Whenever you have a place in your content, where people might get bored and hit the back button, add a bucket brigade here are a few other bucket brigades that you can include in your content once you’ve added two bucket brigades to your content. It’s time for strategy number two benefit driven subheadings. Let me ask you something which of these two posts. Would you rather read if you’re like most people, you prefer the one on the left.

Why? Because the content on the left is broken up with subheadings. In my experience, subheadings are huge. You can never use enough of them. For example, my post 17 insanely actionable list building strategies has an average time on page of over five minutes. The number one reason because the post contains lots and lots of subheadings, but not just any subheadings, benefit driven subheadings I’ll explain.

Most people use random subheadings like this sure that does break your content up into easy-to-read chunks, but random, sub headers, like that won’t grab your readers attention and make them say to themselves wow, there’s a ton of value here. Fortunately, this is a quick fix for that include benefits in your subheaders, for example, and my list-building post I use benefit rich copy in almost every subheading.

Instead of a bland subheading, like focus on your thank-you page, I put the benefit front and center ok, so I saved the best for last that a PP formula, here’s the truth! When someone visits your page from Google, you have two seconds to convince them to stick around, not ten, not five, two, and if you lose them in those two seconds, you lose them for good. But if you hit your visitor off with something amazing right off the bat they’re, much more likely to stick around and, as you saw earlier in this article, this boost in time on page can be huge for your Google rankings and whenever I need to improve the Time on page, for one of my articles, I turn to the a PP formula.

So what is it? The a PP formula is a proven content. Introduction framework. That’s designed to do one thing: keep Google visitors on your page longer, here’s what the a PP formula looks like, as you can see, a P P stands for, agree, promise and preview. Now I’m going to break each of these three elements down and show you a real-life example of how I use the a PP formula to keep Google searchers on my page.

First up, we have agree. You want to start your intro off with an idea or concept that someone searching for your keyword will agree with. This shows that you understand their problem and when someone sees that you understand them and their problems they’re much more likely to stick around. For example, a while back, I published a blog post that show people how to create a high converting squeeze page.

Here’s the intro from that post see how I say I think you’ll agree with me when I say it’s really hard to convert ice-cold traffic into email. Subscribers, that’s something that anyone trying to build an email list can relate to now that you’ve got them nodding their head in agreement. It’s time for the promise. The promise is where you give your reader a peek into a better world. Here’s an example from my squeeze page post.

Most people think that you need to run hundreds of Av tests to get more email signups, but my promise shows that there is an easier way finally hit them with the pre. You there’s no need to beat around the bush here. Your preview just need to tell your reader exactly what you have in store for them. For example, here’s the preview from my social squeeze page post, and once you put the finishing touches on your preview you’re set.

You now have an introduction that keeps Google searchers on your site and a page that Google will want to show to more people. If you liked this article make sure to subscribe to my youtube blog right now, just click on the subscribe button, also, if you want exclusive SEO and traffic techniques that it only share with subscribers head over to backlinko, comm and sign up for the newsletter, it’s free.

Now I want to turn it over to you, which is the three strategies from this article. Are you going to use? First, are you pumped to try bucket brigade, or maybe you want to give the ATP formula a shot? Let me know by leaving a comment right now again, which I’m not saying it right. In fact, oh didn’t drop it’s two to two crazy, not 10, not to understand what I said there was that too fast

 

Categories
Online Marketing

SEO: where search engine results come from

So here’s a search result and a series of search results. Anyways, and you can see the top three right here. The first thing to notice is this big link that everyone clicks on the content inside here is the title tag of your HTML file. So if I have an empty HTML file right here, whatever you type in between the title tags here shows up right here.

So that’s a very important section for keywords: it’s the section that most people read not too many people actually read the description underneath. But the title here is extremely important because that’s what people see as well as Google uses the keywords from the title when displaying search results. Another thing that’s important to our website is this description. Underneath here this description can come from one of two places: either the Meta Description tag in our HTML, so we could have a tag like this at a name equals description and content equals whatever and put a small description in here.

So this will either come from that tag or it will come from the first paragraph on your page, so it will come from here now, there’s no way for us to tell Google which to choose either the first paragraph or the Meta Description. Google just figures out whichever one is more appropriate, whichever one is more targeted to humans and that’s what we’ll be choose chosen. So the description here and the title here, we have control over another place.

That Google looks for keywords, as you can see. Right here is the URL you’ll notice that the keyword, dinosaur or dime soars down here has been highlighted in the URL, showing you that the URL that you choose for your website actually impacts your search results. There’s a few other things right here. These links underneath the search results. We don’t really have any control over those Google figures out.

https://m.youtube.com/watch?v=bpE-bIX1z9M

What links are important and shows them at the bottom, underneath the search results right here for this movie or this is the TV series. Actually, you can see there’s a rating, so it’s giving us a star rating and a numerical version and how many votes this information here is taken from the enhanced metadata supplied by the website and then we’ll look at that in future articles. So what we’re seeing here in the search results page is a few things.

The blue is the title. The green is the URL that we’ve chosen and you can see it’s matching keywords in that, and then this here is either the first paragraph on the site or the meta description. So that’s where Google gets the content to display in its search results page and the same thing applies to other search engines like DuckDuckGo and Bing. So the same sort of techniques are applied for those also