I put myself in a position to meet people that I can empower that I looked up to these major celebrities and they took a chance not because, like I said my looks, are X Y Z, my personality, I was just like shaking hands and sometimes, which brings Me now into branding and social media good segue, by the way, thank you being a social media and and branding coach to individuals and brands.
The biggest thing I tell people is treat everybody on social media and online, just like you do in real life. People have this stigma where oh, I got all these legs because they, like my outfit people, have this stigma because, oh I got all these comments. Okay, that’s great, but are you engaging back about social media you’re so good at it, and you know being an actor being a this, this Fitness brand that you are what’s if somebody’s starting out their social media and they want to also be a fitness influencer or An actor: what would your influencer in general? What would be your like number one tip for branding when it comes to branding marketing social media number one tip is always be yourself: personality, personality personality, and is that how you think you grew so big? A hundred and ten percent me being able to be myself and not trying to copycat what other things and other people are doing that are successful.
I would have to say, and I’ll tell you this firsthand, because I tried to emulate what else other people were doing. Uh-Huh but then I realized, I wasn’t true to myself right, so I would say number one always be yourself number two treat social media and online marketing, as you do with day to day people that you shake hands with alright yeah, everywhere, yeah, absolutely and and and Don’t just go based on.
Oh, I got all these likes. I got all these comments, communicate, engage with people and shown that you’re real and that you here, if someone took the time to like and say wow, you look great take the time to respond back, because that fan that you may think may never buy into your Movies, your shows in the long term, knowing that you cared will show them that they’re really, you know who does that then I know I get 10,000 messages a week.
No, no! I understand you really. How do you do it? You need to hire that, like. I think we work with a lot of brands and companies which brings me, I guess, to the the next tip when it comes to social media marketing branding if you’re working with brands, I always give incentives. For example, say we just closed a deal with a brand that I loved and believed in a lot of times. People like yourself.
They send a lot of products, the sample, yeah, hey, hey, Jason. Would you be interested in endorsing this? So any of my interns or my staff, I give them, you know incentives, they get a percentage off. Of that you know. So it has happy fear. I can’t expect to have someone on board yeah and I’m only paying fourteen bucks an hour but hey if they’re, reaching out and brands are coming in and say they pay me.
For this say this is a protein bar yeah and I really believe in, and I think it can help my audience, I’m going to stand by it yeah I’m going to put a hashtag ad because legally we have to to let people know I’m getting paid for This, but I always make sure I take care of my team, I support them. I give them incentives and involved. You know that says: there’s one thing that you have you’re very humble, that’s a big percentage of what what this is all about, because when you really start believing and what people say about you and stuff you’re done right.
If you don’t believe in me this, because it’s a reflection on you baby yeah, it’s nothing to do with me. That’s you make sure to subscribe to my blog for your new viewer and don’t forget to click on the bell. So you can get notifications every time. A new show releases if you enjoyed this article, give it a like and feel free to leave your comments. I’m Jason Rosell and you’re reading get inspired with Jason
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But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.
But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.
Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.
Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.
Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.
So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.
”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.
”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.
I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.
” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.
All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.
I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’m sure this obvious that everything is up to date, The right phone number, the right address The hours right.
How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.
That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.
It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.
I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.
We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading
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What I’m showing you here is what we’ve done the week before Christmas. As you can see here, we are in a little bit over three grand in seven days. That’s actually down a little bit, but you can see what’s going on here, so separate teen to the 24th. You know average in 400 and some odd dollars a day for 50 ish, something in that range.
So we’re also going to show you some of the performance and followers we’ve gotten and that it’s 100 % organic traffic there you go, there’s some insights and performance insights. What they show you here is the minutes. Viewed so ten point, seven million minutes viewed that’s up and, as you can see over here, that is 100 % organic traffic. We do cross post to some of our other pages because we’ve been working at this for a while, but I just want to show you.
What’s possible and that some of the gurus out there that tell you organic traffic on face book pages is dead. We’re here to tell you, if you know what you’re doing it is absolutely 100 % not dead and, as you can see here during that seven-day lead-up to Christmas, the December 18th to the 24th we’ve picked up. Fourteen point: four K net followers. Obviously, you do lose some along the way, which is perfectly fine, so that’s average and about 2,000 new followers a day increasing the audience which, in using the in-stream ads, that will also increase the likelihood that you’re going to earn a little bit more money.
The more people you have that are possible to see your content, the more likely it’s going to be monetized and you’ll have more return on that. Just a little bit here you can see returning viewers, that’s doing pretty well here. It doesn’t really show you the exact same week that I was showing above, but you can see here, that’s better and better over time. This one over here is only just a couple days.
So obviously it looks like this week will outperform the past week there. So just wanted to show you guys what’s possible and if you look in the description below, if you’re reading this on youtube, you will see a link to a course that we put together. That’s going to show you all of the different tips and tricks that we’ve learned over the past I’d say really this: this year, most of 2019 we’ve been working on this in-stream program, specifically, and here I’ll, give you an example of what you can do over time.
This is since September 1st through December 24th, so that’s 115 days or since the beginning of September. As you can see here, you have better. So you know better days some days some days, you absolutely smash. You know, and in other days you know you don’t do as well, not that $ 400 anything’s to shake a stick at for a daily earning, but just to give you an idea, there are ups and downs with it.
You can see here 1:20. We really started getting the hang of this here and, like I said before, if you look in the link below there’s the description below, there’s a link to our course to show you what we learned over this period of time and beyond give you a bunch of Tips and tricks on how we operate this and some of the pitfalls to avoid so check it out below thanks guys,
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This was my very first year at VidCon and, let’s just say, I was looking through the footage of this article you’re about to see, and it doesn’t make quite set to summarize everything. This just goes to show you how chaotic brazii lidded con was because it was really great time, but it wasn’t what I really expected.
Some of you guys know me if you don’t what’s up and I just moved out today recently, I don’t know why we’ve got. I had an interview, though most of this article is going to be kind of circulating around that contest and make sure you guys stay tuned very and, if you’re going to learn how to grow your brand a little bit more about VidCon. My honest thoughts about I’d be in for a roller coaster, so let’s jump into it guys.
So my name is Jade derma Wanda, I’m a 17 year old entrepreneur trying to make her way in LA. I feel like that’s when you youtube intro. I look II. Think I’m just trying to not financially deprecated. What is that per gate me depreciate, depreciate and try not to financially depreciate depreciate? I thought it was deprecated anyway. The first thing that caught I’ll link it below was crazy. It was five day.
Two is great. I met some awesome, tubers and then day three hit, which is where we’re at. What’s up, you guys welcome to my blog today’s day, sorry, a VidCon. This is my first year. I’ve been doing YouTube for like 7 years off and on and dreaming up this place. So I didn’t know what to really expect. I saw every single youtuber and maybe you’ve been there too, but like you’ve seen this like idea, VidCon and you’ve never really gone out there, but it always looks like funds and giggles.
You know it always looks like a great time. No honestly, most of this convention I was just walking around didn’t know what to do. I started my day off with avocado toe. I met my friend Brandon guys, I’m here with Brennan, so I’m here with Brennan to get avocado toast in Beverly Hills. So I got my poop juice, obviously guys what about that? This beauty? It’s really good you’re getting with the book the hair.
No, it’s great Brennan’s! A super cool dude hung out with him. Balloony me all weekend. He stayed on my freakin couch, so yeah me and Brendan head avocado toast, but here we have avocado toast, which was $ 17, I’m going to self depreciate more. I live in LA Orange County’s like a pretty far drive so when we made it to VidCon, I was actually kind of tired but again you’re just wandering. So we went to her first panel and Andy, but then I had to run to my first and everybody.
So we’re at VidCon danger and now we’re going to my first event, which is like a meeting interview with some people at VidCon, but I’m kind of late. Like usual interview was, like all night Libby shot up to, let be she’s working on a project for college units and universities. So I answered her a few questions. The first question I got was: how do you create a personal brand? That’s unique and attracts attention, so how do you create a personal brand, that’s unique and attractive how to create a person brand.
That’s unique! I think a lot of people need to realize that what makes them unique is that what the topic is it’s about, how you are and that’s very cliche, but there’s a lot of emphasis on your story and narrative. So if you don’t have a story, if you don’t have an epic like life, Bella, that’s, okay, what I’m talking about is a personal brand. That’s attractive, it’s all about before and after so what I would do is try to find your audience what a twit didn’t lack tell them where they want to be so, for example, if they’re trying to inspire people make sure you say this is why I’m credible.
Maybe this is why you should listen to me, but then tell them the backstory and make sure you’re relatable, because the one thing is, if you don’t build that Epiphany bridge, no one will listen to you. You know that’s why people can’t relate to, like you know, Kim Kardashian. You know people can really link to like Emma Chamberlain, there’s a reason why there’s our market is gravitating towards like relatable content, it’s just because we can begin vibe with it and it’s more.
It resonates for who we are and like number one mistake that you see when people are trying to gain those clickbait use those keywords but they’re still not getting that attraction up there. I think you could be doing something right and doing everything right, but if you don’t have the right timing, it’s not going to work. So I feel like you could be, do something perfectly and every day you go at it, but it’s summertime and you’re knocking on the wrong door so being at the right time at the right place.
Is everything like, for example, I did YouTube for like seven years. It’s a little year ago, we’re actually starting off. So for me, it’s just like a lot of people is like, I think my biggest phrase ever is like Jane. I have tried everything so for that. I just say patience and literally being able to tweak with the market. So if you’re, just going into your articles, then you’re going to make X amount of content like 12 point series, be okay with making it maybe shorter and then moving on.
I think people don’t want to DAP, because it’s scary to change yeah, we have to realize it. Timing is everything so be at the right time right present, just like literally keep doing what you’re doing, but just have the patience for it tell us god, that’s perfect! Hey, let me know, do you have any questions for yourself, maybe like what like me, what led me to build this? For me, I have a bigger picture.
Like money doesn’t mean anything to mean, like literally, you could tell me, I’m going to make a million dollars, but now, if that was it like I’ll, be so disappointed myself, so I don’t think money motivates me. I thought it was like status right. I’m going to dress really well, then I realize I don’t. I don’t feel good when I buy something. Do you ever like buy something, and I see yourself or like wait.
I could have just saved it right. He says I don’t realize not like looking good. I think what it is it really is. I want to build a platform that gives me the credibility to help people so like. Basically, I just want to make connections with people. That’s it. I’m a people person and if I can get because like the thing is, if you don’t have anything to talk about that means you’re not blending something.
So I don’t want to get really good at one thing. For me, it’s marketing help so many people with it and that’s how I build connections see those are wonderful questions and I hope you guys got some value. We’re going to continue on with the day. Vidcon was honestly examine. This is when it had a turning point. After the article is also and dandy and chill after this moment, my life changed, I met some of you guys, so I had a meet-up readiness Meetup I just was assuming one person was going to show up.
I don’t know why I have their fear that no one of you guys, like my contact, all of you guys, came then 10, then you a whole crowd of them, and I was just so surreal guys. I met some domination people; they were I’m literally looking at you right now in this camera, and I want to say thank you for your love and support. I don’t really think about you guys as like a crowd. I just think of you at the same one.
In one relationship like I love this hike sitting down and talk to you guys and helping you grow your Instagram and that’s just what I love to do. So. Thank you for coming out to the Meetup. It was awesome so, for example, like the new owner frogmen your audience. So then you have more sponsorship to know like it’s a different audience, so in hip 10,000 sort of next blog and then now you have like our girl a lot of things yeah for sure.
Thanks for staying on so firm it you guys it was very great, like I was honored adrenaline high and then there was a pony. I don’t like party, I don’t well, maybe because I I was never invited to parties. Hey I got in high school. Never really did that there was basically a VidCon after-party for the top craters peoples, just important people. You know I didn’t get an invite okay, so I should I try to sneak in and it didn’t really work.
We went through security and they just stopped us because I didn’t have my wristband. I just turn around me and Brennen. Basically, we had dinner. This put, it was like 10:00 p.M. And you know what I’m not even upset um and I really realize guys is, after being this whole VidCon weekend, you’re just going to feel sometimes really small, because everyone wants to just know how many followers you have your worth.
It’s basically on a result – and I kid you not at that moment when I go catch, a free party and winning moments before, like just wandering off feeling in place, you have to realize you cannot put your identity in your results. Who you are is on what you do and I have to really make that quick switch because it was hard on us. Some people had millions and millions of followers and not what I really care and I’m going to like measure that.
But it’s important to know your self-worth internally before you think about external things. Vidcon taught me a lot. I taught me just hi net, where I kind of meet really cool people and also taught me to how to love myself, even if I don’t have a biggest following, as you know, all those convictions. I was really cool to me. People with like larger followings, not because of the number but because of you, know the ways they got there.
I love hearing the stories. I met something cool peace shout out to Hayley, Ryan and sitting. Basically, the only people are going out with this weekend. You know what there’s actually something we’re working on, really really last-minute, which is a song, and you guys will hear that and this literally like the people. I met at VidCon our friendships that I consider so so surreal and genuine to me and it’s not about the numbers.
It was hard for me because I feel like a small fish in a big pond or ever vention event and place where you don’t feel like. You belong realize that it’s all your mindset, which it and really become internally confident rather than external people, won’t believe in you. If you don’t believe in yourself hope I gave you some insight on how it was super fun. Super freaking lit this article and subscribe.
If you like it, like this article and subscribe bitch shut up to the comet literature comment on this post to feature the next step, this is you want to be an excellent winner. Make sure you comment below your thoughts on a bid card where you there did you hug me or did you like it Tom and below? I wonder your thoughts, but what do you thought about today’s article catch you guys in the next one good, bye,
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This is what I believe. I’m sharing that with you for nothing just get out there and succeed. What’s up everybody ricky truth here. Welcome back to my blog, so today I want to give you some extremely practical advice on how to build your business and keep up with the trends of digital and technology moving forward.
The world is moving at such a high pace now, and we’ve got to keep up with the times we’re over to get left behind. Ok, so we have to understand where the world is going, where people want to be how we need to approach people, how where we need to be to build our brand and that’s what I want to talk about personal branding and the fact that every single one Of you should be thinking of yourself in terms of an influencer okay.
Thank you for yourself as an influencer. What I want to call this is that you are a mini influencer, okay, as a real estate agent as a salesperson and the car industry as an insurance agent as a travel agent as a doctor or lawyer or whatever the case may be, you want to be A mini influencer, okay, here’s what I mean: okay, if you’re an influencer in general, if you’re, just an influencer okay, you may be trying to build a global brand.
Okay, like myself in the real estate coaching world, okay in the entrepreneur world. Alright, I want to influence people in a very positive light globally. All right, I have people all over the world from many different countries, following what I’m saying and building relationships over transactions, building their businesses in a positive way and helping people the right way – and this is very humbling for me to do.
But I would consider myself an influencer, not a mini influencer, or a mini influencer to me is what real estate agents need to be. Okay, that means that we’re a micro influencer in our own markets, our local markets. Okay, what that translates to us is that we don’t need to be worried about views number of views number of likes number of followers. Okay, let’s take Joe Rosen, for example, down in Port st.
Lucie. He has very little views, but if he goes out to a restaurant, everybody knows who he is. Why? Because it’s such a localized market, okay, you’re, comparing yourself to big influence, you’re saying: oh, I don’t have a thousand like so I’ll – have ten thousand views per article. So I must not be getting anywhere close to where I need to be on these social platforms, but that’s not the case. Okay.
Very little views means a whole lot in a concentrated area, okay and so moving forward. I want you to be thinking personal brand, which is what I did with my weekly email and continue to do and continue to teach you to do is a weekly email. On the same day of the week forever I’ve been doing mine since 2007. It’s literally how I built my brand okay and his litter have became an influencer. I didn’t know all these terms when I started doing this, but it’s literally what out what I was doing and is why I’m where I’m at now.
I understand this on a much grander level, seeing as how I got into the coaching industry and I’ve started to build my brand there on social media, okay, as well as email and every other platform. There is out there. So I want you to think of yourself moving forward as an influencer. Now, let’s talk about that for a second being an influencer, or what does it mean? It means that a certain amount of people – okay, know who you are and see your content consistently.
Okay, they see original content from you on a consistent basis: okay, forever. Okay, that’s continuing to build your brand with the people who know you all right and then the goal is is to get more people into your following your email database, your instagrams, your Facebook. Listening to your podcast reading, your YouTube, whatever platform you decide, okay, which I believe the best two platforms, are emails and text, email, platform, text, platform, okay and then all the Supplemental platforms, all the social medias.
Okay, I think those are secondary, but very valuable and necessary. You need to have all of those combined to really make a huge impact and to really build that influential status in your market. Now, if you think of building your business moving forward as you being an influencer in your local market, okay, it tends to give you a different vision. Okay, a different point of view of what your goals really are all right.
The goal is is to let as many people as possible know who you are and how you operate, that you’re honest, caring, hard-working dependable professional you’re, everything that they want in an agent okay. But we have to let a certain amount of people know that if they don’t know about you, they don’t know who you are number one and then. Secondly, if they don’t know what you’re about then they’re never going to do business with you, okay, so our job from this point moving forward is to initiate contact with as many new people that don’t know who we are as possible.
Let them know who we are and then put them into our little personal branding machine, okay of pumping that consistent original content to them forever. Okay, so we do that through email. We do that through text. We do that through social media all right, but we need to get them into our personal branding machine all right and then we want to talk to more people and get them in there more more more more as many people as we can possibly get to.
We will never get to all the people in our market. Therefore, our job and our task at hand is an unlimited of Biss. Okay, it’s an ocean, you can’t get to it all and when we think about that on that micro level, that many influence our level think about what I’m trying to do with just being a general influencer, okay to influence people around the world, all right and when We think about the unlimitedness of just the many influence or the micro influencer of just a local market.
Think about how massive it is to be just a general influence or trying to influence people around the world. It’s it’s insanely, unlimited and massive. So hope this gives you a different look, a different point of view. Maybe how you need to be building your business or what your objectives really are, or what your goals should be. Okay and I’m going to start pumping out more content around being an influencer and the little things that really matter and different little hacks that I find along the way I’m going to are those with you.
So if you haven’t click Subscribe, do that now? Click that, like button, you have any questions whatsoever, leave it in the comments below. Thank you. So much for reading I’ll, see you on the next article. Let’s go
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After you’re done with this article, you’re going to be able to really honing your copy you’re going to be able to create offers that are going to convert and you’re going to be able to jump into the mind of your clients and your prospective clients. This is so helpful when you’re doing research and you’re trying to figure out what kind of blockers and what kind of content should I be putting out there for my brand or for my business.
So if you’re doing any kind of digital marketing, this is going to be extremely helpful. Hey everybody how’s it going. My name is Brandon Brashear. I make daily digital marketing articles here. So if you’re trying to grow your brand or your business with digital marketing, then this is a great blog for you. You should totally consider subscribing hit the thumbs up button. If you liked the article and comment below with any questions or comments that you have alright.
So let’s talk about the before and after good, some people call it the before and after good some people call it the heaven and hell grid right. It’s really depends on where you’re learning this from, but it’s actually a pretty common concept in marketing, but it’s extremely important, especially if you’re trying to grow a product or service or develop an offer when you’re doing marketing. You really want to get inside the head of the prospect.
The reason why you want to do this is because, when you’re doing marketing, people don’t buy things typically for the utility of the thing right. The old example is people don’t buy it grills because they want drills, they buy eight drills because they want holes, that’s actually not true. Either people don’t buy drills because they want holes. They want holes because they need to run a wire through it or a pipe through it or you know, there’s more to it than just here’s: a cool drill, he’ll, here’s the features, here’s the price right, we’re trying to figure out exactly what the clients and customers Are looking for so it’s important to consider first, what is there before state? What does it look like? How can you communicate with these people so that they’ll say yeah? That’s me: that’s how I feel, and typically, if you have a service or product, it’s going to do more than just the face value of that product or service, and if you want it to be more valuable than just like a commodity.
For example, it’s important to consider and really consider that you have to really relate to your clients and customers on an emotional level if you can get into their most primal fears. Their most primal worries their most primal motivations that they have you’re going to be a lot more successful. People typically do things because they want to gain something they do things, because it justifies their emotional decision with logic.
People do things because fear is a motivator and in general, if you can tap into these base motivations you’re going to be so much more effective. So let’s go through an example. So, typically, what I like to do is the the before grid. I like to know what they’re thinking, what they’re feeling, what they’re wondering: what are their worries? What are their needs, what are their wants and really talk about? What is it and what is the state that these people are in? So let me give you an example: let’s say you’re doing a your realtor in you’re selling, a house.
If you have somebody who’s selling their house, you could think well. All they want to do is sell their house. They are need to sell their house right. There. Could be a million reasons why these people need to sell their house and one thing that you should totally do before this is fill out your client, avatar and customer avatar, so that you know who you’re creating this before and after good. For that is step number one.
This is step number two, so that article up there in the left hand corner on the card. You can click that and there’s a client, avatar worksheet in the description of that article as well. But let’s talk about this, though their before and after good, so you have your very specific customer, avatar right and so even within selling houses. You have different kinds of house seller. If you have equity sellers, you have people that are selling because they’re retiring, you have people that are selling, because they need more room.
You have people that are selling, because they can’t make the payments. You have people that are selling because they’re upside down on their mortgages, they’re doing a short sale right. All of those people have different before-and-after grids and likely your clients and customers aren’t also in different areas depending on what’s important of them to them right. So, let’s target somebody who is an equity seller, for example, they’re retiring and they’re, downsizing right.
What is their before and after good look like so before they’re worried about getting the most money for their house. They probably have time they’ve been sitting on the house for a long time. They’ve paid it off. Now they have equity, they feel like they’re, proud of their accomplishments. They feel like they deserve to get the most for the money they feel like. Their house is extremely valuable, extremely special.
They have a serious emotional bonds to it right and so, when you’re designing content around that, if you talk to them about how special their house is how they build memories, they’re right, the house has so much more value to that person. Then it does somebody who just is doing like a corporate rental right or you know somebody who’s like, oh and I bought this house a year ago and I’m flipping it right, very different positions, and so, when you’re, creating marketing and you’re explaining to them.
You know, especially if you like, let’s see, had a reverse mortgage business, where you’re trying to get people that have equity to do reverse mortgages right. If you talk to them about how they have built the legacy in this house – and you know they’re their state that they’re in they feel connected to it, they don’t want to move out of it. They want to maintain their lifestyle right. You you’re talking about the emotions that they’re feeling and really you’re connecting with them on a very emotional level.
They feel like you’re, going to know them you’re going to get to know them, so the ad is going to be a lot more effective, and so then you have the after grit. So let’s say that you, you understand and you’re empathizing with where they’re at at their current stage and then in the after grid. It’s where they’re going to be when they’re ending up with you they’ll be so relieved that you know this. Wasn’t that hard to do! They’ll be so relieved that they got the most for it.
They’ll be so relieved that they found somebody who is going to build a family in this house. Just like you did in the house is going to be used for good right. All of those different things. You’re so much more deeper than hey. I sell houses, a 2 % Commission, yes or no and you’re so much more effective. When you can be the bridge between that before state and that after state, a good general copywriting rule is the feel felt found right.
You can tell a story about a client who has gone through a similar situation through his story and especially if you can use article testimonials and things you can talk about what they were feeling. So what did you feel when you first got started? Well, you know I’ve lived here for 30 years and I really felt like I didn’t want to give up all the memories and things, but it was getting expensive and I knew that you know my kids.
I didn’t want them to have to support me and right. So you’re going through that feeling, so what did they feel and then how they felt when the thing was happening? But you know I found someone so realty service and immediately they got that understood that you know this isn’t just a house. This is my legacy, and so what we found was, and then the solution and then the after. How did they feel afterwards and being that bridge and that gap really helps you to get no more emotion, convey more emotion and get people to to get to the end result.
Really, that’s what people are looking for, they’re, not looking for you know. Sometimes people are there. There are different demographics right where people are just looking for the cheapest commodity and if you’re, a commodity provider you’re, probably able to find those people just because you’re competing only on price. But if you’re, like other businesses, that don’t want to just be a price competitor, that you want, offer a premium service you’re going to have to bridge that gap, you’re enough to find the hot-button issues that are going to make.
You different make you better and really help you to not be just another commodity. That’s only going to be based around pricing right, there’s service. There’s caring, there’s commitment, there’s the ongoing um. You know everything it’s it really all comes down to this, and if you can nail this as far as what is the before state, is this something that you’re feeling is this something that you’re doing and then what’s the after state? If you can convey that in article in text in an image your ads are going to be so much more effective, I would love to know that what do you think what are some of your favorite copywriting formulas for this? If you have any questions, any comments need help with anything comment below as always, and please, if you enjoyed the article, be sure to subscribe I’ll, see on the next article have a good one.
So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.
This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.
Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.
Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.
It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.
Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.
In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.
Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.
With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.
You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.
So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.
Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.
Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.
I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.
It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.
This is The Journey
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It’s the content that comes first and foremost. That’s your first point of contact with your audience, your followers, so there are four types of content: one! You have self-serving content. This is just basically telling people what you’re selling buy our product by our service join our group.
You want to add that into your social media strategy, but you also don’t want to overwhelm people with it. The second kind of content is engaging content. Now all content should be engaging, but this is specifically asking people to take a poll as for review, get feedback. This gets people engaged when they may not do it voluntarily, you kind of trigger them to do it. The third style of content or kickbacks contests daily deals giveaways.
This is the type of content that gets people engaged, but also, once again, you don’t want to overwhelm people with it and for a contest at them every week and when you do have a contest, you want to make sure that what you’re giving away has high Perceived value, don’t give a dollar off your 500 pair of shoes; it won’t work. Fourth style of content is out-of-the-box content. This is high-risk, high-reward content that may or may not fall in line with the messaging of the strategy you’re trying to produce but ultimately gets the most reach and does it in a non-corporate style which people on social media are more comfortable with
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Social media sites, like Facebook, Twitter or Instagram can help you stay in Touch with your customers about important news and Updates about your business, So here are five ways: social Media helps businesses send updates to customers Number one. Let your customers know that you are still here Due to COVID-19 restrictions. There’s uncertainty about What’s changed for businesses and customers alike, Use your social media platforms to let your customers Know that you’re here and thank them for continuing to support small businesses like yours And to help customers find you make sure all of your social media buttons are included on your Website and vice versa, Don’t make it harder for them to find you or the information you’re sharing Yeah.
Additionally, Make sure you’ve updated Google, My Business page with the most current information like your business hours phone number and don’t forget those Social media handles Oh actually Darlene. I have an example of a business that I Came across on Instagram, that’s located in Austin, Texas, I’d love to take you Through their Instagram page and show you how they’re Using social media to still stay connected, With their customers, One thing I wan na point: Out is on their Instagram, and I noticed that they have actually the information About their curbside pickup and their online ordering – And it’s right here in the bio, I love that that’s front and center, So any customer new or Loyal customer knows like okay, great, Like this is an option for us to still get what We love from this business And, in addition to that, they even have some Instagram highlights about their curbside Service and their catering and their posts are keeping Everyone up to date as well, which I really love.
But I wanted to point out when I was checking out Their Instagram stories that they have a lot of User-Generated content from their customers who have already started To order from them and take advantage of the specials, And one in particular that I really loved besides all the customer content here is, they also did a little re-share of a post about their curbside pickup and a behind-the-scenes of Them still putting together their delicious cakes in their bakery Number two promote your online store for customers who need to stay home Since we’re all practicing.
Social distancing we’re not able to visit Physical businesses right now so take this opportunity to Reach out to both your current and potential customers by Promoting your online store on social media Yeah build on your Brand’s social media presence with posts about featured products, positive customer reviews, And current sales to drive visitors over To your online store – And this can be done via Instagram stories, tweets, Snapchat or good old Facebook, Also, like we mentioned earlier, make sure you’ve added Links to your online store as part of your social media, Account’s bios and posts No use in posting about it.
If you don’t tell them where to go Yeah. Actually, I saw an example of that Does a great job of this Aviator Nation, A small business. That’s Promoting their online store through Instagram posts, like you see here So number three run special deals to retain customers during the shutdown Spread. The word about good deals to get your customers talking similar to what we saw. Aviator Nation doing And social media promotions Can bring in new customers to your online store, For example, a fun way is To encourage your customers to share photos of your Products and tag your business And you can offer a Chance to win a free item: online-only discounts, Or waive shipping fees – These are great additional Ways to get the word out on your online store, That’s something you can handle As customers like to like And share your posts, they spread awareness about your business.
Your customers’ posts are Visible to their friends, which can bring in more Business to your store, Even if you don’t have a Physical or digital product, you can still post about Deals on gift cards or upcoming virtual classes, So number four find ways: To engage with customers despite social distancing. If your business relies on foot traffic, we understand you might be struggling with ways to communicate.
With your customers And your customers, Well, they’re missing out on the face-to-face conversations. About daily specials and products that offer Solutions to their problems, This is where being active. On social media comes in, Engage with your customers by frequently posting on Your social media accounts at least a couple times each week so that your business stays present in your customers’ minds.
So try to respond to Comments and direct messages, so customers feel acknowledged, And now this is a good Practice all the time, but it’s especially important now that there’s limited in-person contact Number five have customers Follow you for updates. Your social media presence reminds current and prospective customers That you’re still open or if you need to temporarily Close your storefront you’ll be open again.
Unfortunately, some Businesses might need to close for a limited time. I know my hair salon is doing that And if you’re one of those businesses urge customers to follow You on social media, for important updates on your re-opening Post about any changes to your hours or any other differences in How you conduct your business And remind customers if You’re available for takeout delivery, curbside pickup or any other ways that You’re still operating Creating content around Your adjusted processes might be very interesting.
To your customers, I mean, I know, that’s helped me with one of my favorite Pizza joints that’s closed, So give them a peak behind the scenes as to how your business is. Running during this chaos, It could be the reason they continue following your journey long after COVID-19, Whether you’re sheltering in place following social, distancing or still figuring out your Business’s restrictions, it’s tough for everyone; Thankfully social Media offers the ability to do more than just market your business, but it’s a means to stay connected when in-person contact Just isn’t an option Exactly Remain active on your Business’s social media accounts to promote your online store and deliver updates to customers And, if nothing else, your social media presence Can bring people together in a time when it’s really needed Stay safe and stay healthy?
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