So I seen the internet like so many people have this bargain about how you know: extroverted people or better at sales and introverted people, and what I’ve come to find. Is that that’s just not true. Actually, birds, you know, have their perks and then introverts have their perks and just because you’re, an extrovert doesn’t mean you’re any better than an introvert when it comes to sales or anything for that matter.
So I’ve been some research, and I dug into these different topics of you – know the strengths and weaknesses of introverts and then extroverts and I’ve come to find that it really doesn’t matter. I’m an introvert myself. I’ve always been a little shy when it comes to social interactions. Introverts tend to get really deep on subjects, so the all like the small talk and like outer layer communication isn’t really.
It doesn’t really click well with introverts, where with extroverts, they don’t really focus on the deeper layer of things it’s more of the outer layer. So, for instance, I have a friend who’s who’s, very extroverted. You know when we go to social gatherings. You know he’s really. The one that’s you know engaging the most. He you know attracts people into his conversation. You know loud funny, but the topic of conversation isn’t really deep layered, it’s really like outer layers.
So what do I mean by like outer layer? Well, you know he could be having a very you know, great conversation, but it’s about, like you know how drunk he got like a story of how drunk he got. One night, it’s very you know for introverts is not really a very captivating story, but you know at the social setting it’s very captivating, because it’s very outer layer, so outer layer in that particular scenario, is a story of having that drunk.
Let’s talk about like an inner layer, topic conversation for an introvert, an inner layer. Deep layer is talking about like how there’s corruption in politics and we go into depth about the reasons why this corruption, and because this happened. This is the result and they go like super super deep. So that’s like my my explanation of explaining the difference between like outer layer, extroverts and deeper layer introverts.
So let’s talk about sales. So, for me, like being really shy, not really like great social skills, when I get on the phone I’m terrified immediately, I’m always nervous, no matter what, even if I’ve done over thousands of phone calls, I still get nervous right. So let’s say I get on the call with a potential client. I you know, I cold called them and you know hey Dan. You know I was running through your website and everything looks awesome.
I wanted to discuss with you. You know if there’s any issues you’re having you know not with your business, I offer a lot of variety different services. I love to see how I can help you know pitching him. What I do, if I’m feeling like a little nervous that day I’ll start asking more questions what you should do, if you’re feeling shy if you’re very introverted like me, is ask questions, because people love to talk about themselves.
So if you’re asking questions you’re doing less talking and the person you’re on the phone with is doing the most talking so really all you’re doing is you’re just really listening to them. Listening to their problems, it’s seeing how you can come up with solutions for it. So that’s like a big tip. I would give introverts so if you’re doing sales calls or if you’re, just in normal social interactions like if you’re out like a networking event, is to ask questions, it’s very very important.
If you’re an introvert, you should be listening. 90 % of the time you don’t have to talk, you don’t have to come up with this amazing story. You don’t have to do this whole pitch. Just ask questions and listen. That’s like my biggest tip of advice that I can give introverts when it comes to sales networking anything that has to do with social interactions. So past questions guys, you got to be a good listener right.
There’s like the skill of listening that a lot of people take for granted, I mean I feel like most interactions. It’s always like each person’s trying to get their point across before the other person and there’s not really much listening going on like there, because they’re always constant trying to get your point across. So if you just like to take a step back, there person view and just like listen to the other person, you’ll be able to come up with a better topics.
Conversation better responses and you’ll also be less anxious because you’re actually listening to the person, rather than trying to think of like what you’re going to say next after they’re done speaking so listening is super super key. So when you get on the phone with a potential client and you’re, you know say introverted, you know explain to them. Why you’re calling today right, that’s important.
You can’t believe that part out, but then go right into questions. You know go right into questions asking them like you know, how’s, your business are there, any prongs are having what you better and then just listen. So honestly, listening guys, super-powerful ask questions very powerful, get to it, and that is my take on how to crush it. At sales as an introvert hope, you guys enjoyed the article.
Please leave a like. Please do the comment see you guys in the next one.
I don’t understand how people think they’re relevant right like and by the way I think email is still the killer app. I think phone calls the phones incredible but but they’re declining in our attention. I have not responded to a bulk or even a one-on-one sales pitch, an email or phone form in a decade. A stunning amount of people behind that camera right now are not going to be successful in sales, because they’re not willing to work hard enough.
They love the automation, they love all these tools. The problem is, if you have the greatest hammer and the greatest screwdriver and the greatest wrench the greatest in front of you, if you don’t use them properly, you will lose right if there’s a nail that I have to put in that ground. But I take the wrench and I hit it when the hammer was right there. It still comes down to the practitioner mm-hmm and you have to be good at your craft and you have to love your.
If you don’t love sales, if you don’t love it, you have no chance, because it’s so hard, it’s so painful, there’s so much rejection right. So those are the things I think about different sales professionals. Reading. Where would you advise that they start in terms of creating their own content or sharing their content, adding their own context as well? Before I go directly into the tactics of, should you make a article? Should you do a written blog post, so she did do a podcast.
You have to reverse engineer who you’re trying to get through. So I think the number one rule of salespeople is to listen. Know your audience know what they did. If you see an M & A just happen, if you see layoffs just happening, if you see one of them, if I see Burger King doing something, I’m thinking what is McDonald’s, think of Russ. So that’s number one number two: where are they spending time? Everybody as a salesperson has to figure out? How do they best communicate? Is it written word? Is it audio? Is it article? Is it in person and how to use the digital world in audio, written or vid you’ll form to create the gateway drug to in person? I look at sales very differently than the far majority.
I think way too many salespeople are patient or impatient. I think way too many salespeople are transactional. I think way too many salespeople are lowest-common-denominator. Spam blast, LinkedIn, email, bulk business card business card business card, so I think I’ve got a different tactic on sales, but don’t get it twisted it’s what I am if you’re not happy with your upside, if you’re not fully fulfilled.
I think a lot of you are doing things that are directly in front of you numbers that they put in front of you you’re trying to achieve that because you have a beach house, you want to buy we’re going that vacation sales is a funny game. If you work in a big company, they manipulate numbers to create your actions. I believe that the best sales people are doing things in a different way. I think you need to care about the customer for real reverse-engineer them and give them what they need.
I’m a better salesperson than you, because I’m the anti salesperson and I think that’s the best salesperson. Please understand that the world has changed in the attention of the person you’re trying to get to is moving into different places, and this big one stop complaining. A great salesperson shuts their mouth and she goes to work every day and tries to bring value to the end-user, and this patient and over time wins the marathon of sales put yourself in that position.
You didn’t tell me this Surprise. Oh my gosh ( laughing ) Isaac Irvine is one of our basically personal Brand gurus at work And we’re going to check out some of the things that he’s doing and how you all can use. It in the real world Ready to get started. Absolutely: let’s do it. Your personal brand is Really just your reputation or what people think about you And we’re going to use Isaac Irvine to kind of demonstrate some of these qualities.
So when we figure out what That personal brand is the most important thing. Is trying to figure out what you wan na be known for What sets you, apart from everyone else, So looking at Isaac’s profile? What do you think he’s all about? What is he trying to? What is he setting himself apart for Okay cool yeah, So I was just glancing at this. I get the very like he’s, deep rooted in being husband and dad 80’s.
Kid also Really proud of his Position over at GoDaddy – And he loves talking about Internal communications And I see a lot of positivity in the posting too – the voice, It’s very uplifting Right. He really talks about his Family is what’s the backbone of all. He does So a lot of the articles he does and things he talks. About is about his family and him being a dad and helping them out and really setting himself apart that way, So, at the end of the day, that’s what he wants to be known for just a rad dad, that’s tattooed up that likes Star Wars and Likes to be with his kids – And I got that impression – When I met him in person too Yeah, So this really lines up the personal brand online lines up offline.
Is that a really big Important thing you think: when it comes to businesses and-, You have to be consistent right, Personal brands. Yeah You got, ta really show the real you. So it’s super important To be consistent with it, So what’s the biggest Part of social media. What do you think the Biggest driving factor is: why do we have social media? Well, one of my favorite things and I think, while it Has existed to this day is that offers us a two way street a two way dialogue Right, So you can give sure Information about your brand, how you wan na, run your business.
What makes you you, But you can also have a conversation, then with your target audience. Yes, absolutely So you build that rapport even before they come into your business, while they’re at your business after they’ve left. Your business, And that to me is what makes Social media so exciting, Yes, Really embrace the social Right. Social media is about being social Like we have to have conversations What I see a lot of people do really with building their personal brand.
They try to make it all. About me me me me me, Oh my gosh tell me about it. They don’t actually just talk to people and say: hey, that’s really cool. I like that shirt or hey. I had ice cream there and start that conversation. If you could look at Isaac, Irvine’s Twitter here you can kind of see all the Things that he’s retweeting and commenting on and liking And really just having that Conversation being engaged, It’s crucial And a common misconception.
About a personal brand, is it’s not all about him? It’s not all about that person. It’s about how he helps the community and those that he’s trying to serve, And you can see that with What he’s retweeting too, on Twitter? It’s also things that are relevant to his personal brand, but it’s not him just pushing This content out there as original content – It’s like hey. I read this super great article that is Relevant to what I’m about, but it’s by this guy named Bob, So that also builds Potential relationships with other people in the industry, which is just a domino effect for potential success.
I love that And it’s really awesome too To build those relationships, because there are people that will help you build that community and that you can compliment This. Also works really. Well, in your personal lives or dating lives Like make it a conversation, If you just sit down for dinner, and you just talk about Yourselves, all the time, you’re not getting that second date, All right, I’m getting Dating advice, I love it So with social media and personal brand like yes, you wan na have Those conversations You also wan na create your own content or just let people into your life, And I love Instagram.
For that reason, Instagram stories is fantastic to just go quick little 10. Second, article of cool: this is my day. Or here’s what I’m doing and help people really relate to you and just open up I’m a huge fan of Instagram stories. It’s all about the gram. I love it Cool, so you have This great understanding of using social media For your personal brand And the next step is Really to just experiment Figure out what you can do and kind of go beyond just Staying in your comfort zone, It’s really easy to just be a thing and just post random.
Pictures of yourself all day But like if you check out Isaac’s Instagram here Yeah, I just pulled that up He’s got a lot of random stuff, There’s a ton of variety. So really what catches your eye! When you look at his profile Well, I instantly wanted To have a good chuckle’cause, I’m seeing him In a Santa Claus, outfit – And I wan na click on this, just because what could that caption possibly be And Santa Claus in April? All right, Oh well, when you Forget your hoodie at home and grab a jacket.
You have lying around to warm up and it fits perfectly. He really is living his best life and showing people how He’s living that best life. Definitely I see that And you’re right about experimentation when it comes to your personal Brand on social media, it’s not like one size fits all. Here’s your guidebook just follow that you’ll do great. No, you have to do trial and error Check the analytics and Metrics and see what works And what works for Isaac may not work for you or whoever else.
With a personal brand, You got ta experiment with Article with captions, with images with storytelling with Instagram Stories, go on and have conversations on Twitter, maybe check out LinkedIn. Whatever is relevant to your brand. Try it out At the end of the day, You’ll figure out it works, awesome, keep going and if it doesn’t scratch that off to not do in the future Yeah exactly.’Cause his audience is unique to him.
It’s personal, Hey! Look! He went to Voodoo Donuts, I’m hungry Justin. Thank you so much for coming in this was super helpful, very personable, And if you want more articles like this subscribe to our blog Look out for what we’ve done and what we’re going to do in the future.
Hire a professional to manage your website! Find out how much it costs in the video below.
I’m going to be dispelling some myths that I’ve heard about starting a business. I’m also going to be showing you five business models that are the most effective business models to start. If you have zero capital start, if you’re just like nothing, you can do it with these five business models, let’s get into it.
So in this lesson, I’m going to be showing you how to start a business with no money. First off: what’s the definition of a business, I’m just going to do it real quick, it’s a person’s regular occupation, profession or trade, and this is important for what we’re going to go over next, which is I’d like to dispel some myths about starting business. Maybe you think that the word business is to corporate II sounding for you that you can’t start a business.
How many of you think that you need an LLC or some sort of corporation or some sort of legal entity to start a business false? You do not need actual like a corporation or an LLC to start a business all over the world. You can start a business without any of that stuff. You don’t need an actual entity. Another myth I’ve heard is that you need to you know a lot of my subscribers are based overseas and you think you need to be in the United States to have a business myth.
You don’t need any of that stuff people are affiliate, marketers! That’s what I do for a living all over the world, any country in the world. You don’t need an LLC. All you need is an address for checks to be sent to another myth. I’ve heard is that you need to be 18 to start a business myth. You can be any age and you can start a business. You can earn money going to have it sent to you, neh neh, another myth.
I’ve heard about starting business is inventory. You need inventory right, you need a product to sell. You need some physical thing that costs physical money to sell to start a business myth. Another thing I’ve heard is that you need experience to start a business. You need to have been working for years in an industry before you can go off on your own and do your own thing again myth about it, and the last thing is that you need connections to start a business once again.
That is a total myth and I started a business without any of these things. As you see now, I’d love to hear in the comments below how many of you believed one of these myths just say. I did or something like that if you believed one of the myths and name out the myth that you believe, if you want to play along, you need to be 18, you needed a business license or something like that name it in the comments.
No five business models that you can start without any business license without any money whatsoever. Okay, first one is consulting Kay zero dollars to start what you’re doing is you’re selling your expertise, you’re selling your knowledge or money. Many of you, if you’ve been following my blog for the last year or two, you have much greater experience in marketing and understanding, marketing and understanding how to get traffic than most other people in the world.
That knowledge is worth money. You can gain knowledge for free anywhere on the internet. Everything you want to know is available somewhere for free. If you just have enough time to learn – and you can sell that for money to individuals who want to learn about how to be an affiliate marketer or how to do marketing or how to market their local business, whatever that is, you could consult with them and Make some money another business that costs zero dollars to start is social media as being an influencer one of my income streams as being an influencer or on YouTube.
I make over $ 20,000 per month just by putting up articles and that’s by sharing knowledge. That’s by posting, you can put up articles on YouTube as well as long as you have a camera phone or any sort of camera. If you have a friend that has a smartphone, you are reading this on some sort of computer device. So you could record the screen. You could do whatever you want. You can do social media, you can post images on Instagram, you can post articles on Facebook or YouTube.
You can post on a lot of places and earn money on tik-tok, etc. You can post and earn money just by being an influencer just by sharing funny things or by sharing knowledge great way to make money zero dollars to start another business. You can start for zero dollars is an ad agency. So it’s not very difficult. I show a ton of free traffic methods. In this blog, you can check out my playlist 3 traffic methods.
If you want to learn more about ways to get traffic, you can actually do the marketing for local businesses or for other businesses and help them do architects. Small businesses, local businesses, are being murdered by Jeff Amazon he’s just going to gnam down another business. You can start for literally zero dollars is drop. Shipping you have to set up a website, usually people do it on Shopify store, Shopify costs, zero dollars to start and people ship another person’s product to a customer in the US.
Now this is oftentimes done with Alibaba, most famous drop shipping website. The only downside of drop shipping is that it takes a couple weeks for the product to arrive, but the great thing about drop shipping is you don’t have to carry inventory. Okay, unlike Amazon Amazon, requires you to carry inventory in your store in order to sell it. You don’t have to spend any money on inventory to start selling products, you can sell products and, just you know, pay the supplier when you get money in and the last business, which is what I do and I earn about half a million dollars a month.
Doing this is affiliate marketing. This is how I earn my first million this. I earned my first ten million this hour. I know from my first: twenty million dollars is doing affiliate marketing, which is marketing other people’s products and earning a commission when that product was sold. What’s great about that is with affiliate marketing, you don’t even need a site. Okay, you don’t even need a website.
All you need to be able to do is get traffic post links and get people clicking on them. You don’t even need your own social media. You can post on other people’s social media, there’s a lot of advantages of affiliate marketing that make it, I believe, the easiest business to start possible and, if you’re looking at how to get started, affiliate marketing. I have another article that you can click on to get started with affiliate marketing.
Now, let me know in the comments below what business model you’re most excited about is a consulting social media, ad agency drop shipping or affiliate marketing, and if you’re doing one of these, let me know what you’re doing. Okay, because I’d love to hear sort of what businesses you’re doing or you’ve tried out in the comments below also make sure you subscribe to this blog. If you love marketing – and you want to learn more about how to do marketing – and you like making money, it’s a great place for you to hang out our release articles every single day, I will continue to be doing so for the rest of the year.
So make sure to tune in like subscribe comment and also check out our communities. We have a discord, chat community. We have a Facebook group and we also have a reddit subreddit, so you can interact with other members. Make deals, learn. Ask questions. I get to quadrillion messages a day, so don’t ask me and I get most common ones or John. Can you give me money and John? Will you be my mentor and I’m like dude, I’m going to spend my free time with my kids right so like no offense to everybody reading them, but I’m not going to like fly to India and like, like you know, help give you a confidence boost.
I post everything up on this blog if you really want to learn from other people, make sure to join one of the groups and, if you’re looking to take your life to the next level check out, my six-week marketing course called the super affiliate system. We have a bunch of testimonials. We have a bunch of success stories of people who have gone through my program and made a lot of money even become millionaires.
So we have at least five people who have become millionaires from going through super affiliate system, and many more have made a lot more money check out. Some of these stories make sure you subscribe and talk to you soon. So it’s been about three months since I got your program. It took me about a week to learn. Read all your articles read through the 20 pages in your guide or more and took my time, and here I am two and a half months later and I already made about 20 thousand dollars in affiliate commissions.
You can pretty much apply your program to any affiliate program, any product, any niche that you ever imagined. You will never ever go hungry again once you know how to apply, but basically what I’m lacking right now is time. I can set up a new hours campaign for any product that I can imagine. I can start making money online tomorrow or today. So I can definitely recommend and vouch for your program to anybody either beginner intermediate or advanced get that program today and start double triple.
Ten fold: your income, okay, bye, hey guys, it’s me Rishi, I just sometimes I mean, of course it was like being pulled out of the matrix. To be honest with you, just all the information that you need to tactically go out there and to just kill it. Just valuable valuable information things that we normally would trip over on getting information at conferences, all that’s good, but it doesn’t really come together unless you’re in a mastermind and getting that systematical information.
One of the key things in the course was just getting together with a group of people to see how we would actually build out an affiliate marketing business like right there on the spot building on the system, so it was just an immersion experience. I really think that uh everybody should have the opportunity to have. It was definitely worth every single minute.
Let’s go Hey, I’m Emma your GoDaddy Guide and today, I’m super excited to be joined with my co-host, Justin Nealey, Hey Justin! What’s up What up? How are you, What are we going to talk about today, Starting a service business, Exactly We’re talking about starting Your service business, I’m already dying to Know where do you begin?’Cause there’s a lot of things.
That I’m sure you have to do, but what’s first and foremost, Right and you have to take That first step of really figuring out what you want: You want your business to be Right, You can’t just go. I want to Be a service-based business! Well, what do you want to do If you want it to be something that you’re actually passionate about, because you’re going to Get a lot of the things that you don’t want to do like the admin or just the run-around.
And if it’s not something You’re really passionate about it’s not going to last. I love the passion component To me if you’re doing something that you’re passionate about you’re, going to give it your all your 110 % Right, absolutely You’re going to do the best work Right. It’s your! Why It’s? Why you do what you do Yeah? So what do you need? Where do you start So probably step one just to make sure that you’re productive is to buy a computer If you don’t have one, If you read this on a computer, then just disregard this Move on to step two, but That’s going to be step one.
What about a smartphone, though I feel like I do everything On my smartphone, You can do a lot absolutely, but it’s all about being productive. You can flip to different tabs. Go to different screens. Do a bunch of stuff that You potentially couldn’t do or if you have to go and type everything out on a smartphone. It’s going to take you a lot. Longer than on a computer, It’s good to have both, though That’s a good point.
Okay, so you have a computer got it Then. What’s next, I’m thinking social media, but that’s just’cause. I’m Obsessed with it domain, where do you go from there? So probably the next Step is to figure out what your name is and buy a domain name and get your social media handles. We’ve got a couple of articles. That we talked about really diving into Instagram Twitter and Facebook in the links or descriptions below As soon as you have that Domain then you need a website.
Social media is great, but you can’t always control social media. Do you remember Vine (, laughs, ), Yeah Yeah? It was a super popular platform Right. What happened to Vine Everyone invested all their time and it’s gone So all those followers went with it And with your website, it’s there to help. You generate Leads and you control it and it’s there for as long as you want it, And then you piggyback into social Another thing, I’m so just wrapped up! In the digital world, — Absolutely, But I was at a trade, show recently walking the floor.
Networking and I forgot my business cards And it’s easy to do’cause. I do so much in the digital world Right, But I got by, but I just am curious as a small business owner and the local heroes listening in are business cards still An important thing, Absolutely it’s absolutely relevant. In fact, I got a business card today and it blew my mind. The quality of it Right. Look at that Super cool There’s even a texture with the font It’s something tactile and if you’re on the go, sometimes you may not Remember the domain name or the handle, or things like that, but that business card is just something to really make yourself stand out, Especially if you got a cool one like that.
That’s different It’s a cool one. It helps you out. Did you want it back? I mean I might ( laughter ), We’ll get it later. I didn’t even notice you Put it in your pocket Yeah thanks Some place, you can get business cards. There’s places like Moo.Com, that’s pretty cool, There’s Vista Print They’ve been around forever, We talk about Canva a lot. You can create your own Business card on there They can print it off for you.
What do you use? I use Canva’cause I like to really design every part of it and there’s a couple of templates, but to each their own. Now, when it comes to Getting your actual work done, I imagine you need to have what An office space work space Space in your home, It’s going to vary right. Is that important? It’s somewhat important! It depends on what type Of service you provide, If you don’t ever really Talk to someone face-to-face, you don’t need an office, but if you want to be able To have meetings with people things like that, you don’t have to invest.
In an office space, There are a ton of just co-working spaces popping up all over the country. Some are free, some are Freemiums some are paid, It just depends on what the budget is, but with those co-working spaces. What I love about it is it’s Not only a place to work, but it’s a place to –, Free coffee, There’s, free coffee, too (, laughter, ), There’s coffee and Kick Flips, but it’s a great place to network And you get all these Like-Minded people around you that you can just piggyback ideas off of or find just complimentary businesses That maybe I’m a web designer right And you’re working there and You’re, a graphic designer You start sending me web design leads, I start sending you graphic design leads and your service just builds.
And builds and builds Or work at home Have a little office space. Something that’s just yours, free of distractions. I know I’m like a squirrel. I just get distracted all day, Just I’m working and Then Netflix will pop on and my dog runs by and I get distracted so what I like to do, Is go to a coffee shop and drink coffee, (, laughs, )! I love the working at home, It’s not for everybody, but — Not for everyone.
It is if you like to work in your PJs. That’s how I do my webinars ( laughter, ), Okay! So one more question: for you All right: How do you stay productive doing this? Oh, that’s! Tough! It really depends on the type of service business you provide. There’s not one answer fits all, but I’ll go over. Some of the Things that helps most people First off. You need some Type of productivity suite Most popular out there are Google Suite with all their Google Docs Sheets all that good stuff and then Microsoft Office.
I would almost caution people to have basically get a second number And what I mean by that is not going and getting another phone Right. There’s lots of digital services, where you can basically have Another number on your phone so that way people aren’t Calling you on your mobile line and you’re like is this personal. Is this business And then it gets confusing Separate the two Absolutely and then you Don’t answer like a weirdo like hey, this is Nealey’s Web Design and it’s your mom right.
You want to make it professional, so you have that difference. She’ll be happy to hear That you’re always working and working hard, (, laughs, ), She’s, so proud, (, laughter, ) And just separate your personal Life from your business’cause, otherwise it’s going to Start getting overwhelming, I say the same for social media. If you have a business, go And get a business page, Don’t use your personal page, Yeah Absolutely All right and then let’s Talk about getting paid, You’re a service business right, Oh right, yeah, You want to get paid You’re not doing this — That’s an important part of all this This is not just a hobby, Not just a hobby.
We all got bills, Yeah passion that pays Yes, lots of tools out there If you’re going in person, probably Square or something like that, so you got that little dongle and you can swipe that credit card. Venmo’s, probably my favorite just to read the comments. Personally, that people talk about, but quick and easy way to get paid, otherwise, there’s PayPal and Stripe for your website and things like that Sounds like a lot of options.
We got options All right, that’s a wrap. I want to thank my co-host. Justin for being here, It’s been awesome, You’re the expert, and we learned a lot about how to start your service business. But I’m sure you have questions so go ahead and drop them below and be sure to subscribe to our blog for more articles. Like this See ya, Bye
I have to share this with you guys. So, like always in my articles, I do the Y house and then the additionals, so here’s the Y right – and this might be obvious to some of you – maybe some of you – it won’t be.
It is deductions. Deductions are crazy. This is how even fortune 500 companies are able to operate a loss and not have to pay taxes, sometimes even end up with refunds, which is insane you need to take advantage of that if you’re in the u.S I’m in talking to US law, it’s it’s. It’S really really cool in regards to ecommerce. What we’re doing in Amazon, it’s up to $ 5,000 startup cost. That’S so much money, guys $ 5,000! Think of the all the equipment you need.
You need an iPhone or an Android phone right. You need a smart phone. You need a computer, so all that cost can be deducted from the startup cost. Here’S the cool thing. I know if you just start it now or maybe a couple months ago, anything you’ve purchased in the year of 2017. Let’S say because you know we’re coming up on the tax season, you can deduct so that computer you bought in March. It’S now a company computer.
So if you have the invoice for it, you can deduct it. So you can add up $ 5,000 pretty quickly um. So expenses are anything from from defer. Your deductions are anything from marketing advertising travel. So, like you know, flights or mileage if you’re driving in a car the electricity bill right, everyone has an electricity bill, the internet bill. You cannot do e-commerce without internet. That’S a deduction seminars, classes, accounting costs even so much as meals.
So if you’re meeting say you and a buddy are doing the Amazon, FBA and you’re meeting them and you’re brainstorming, that’s a business meeting right! You can deduct it! Here’S another! Here’S! Another big wine paper loss right. I was mentioning that earlier, so you can actually operate at a loss and that loss of your LLC will compensate for your income tax that you have in your day job. So let’s say you made fifty thousand dollars in your day.
Job and you operate your LLC at a ten thousand dollar loss, keep in mind, we’re not in the business of losing money, but let’s say you’ve lost ten thousand dollars that ten thousand dollars in taxes. You can use the $ 10,000 that you’ve lost in your business. Can be used against your personal income, so you pay less taxes either way right. Here’S the how the boring part right, the very first thing.
Once you form you LLC, you need to put a corporate structure in place, so what that is essentially is you’re going to be paying yourself a salary. The next thing that comes – and I believe this has to be done within 75 days. It’S called an ECE. It’S an entity classification election. Now I don’t know all the details about it, but I can tell you needs to be done within 75 days and what it is is you’re letting the IRS know how you want to be taxed.
If you do not do this as an LLC, they will basically just decide to tax you at the highest rate, which is, I believe, as an individual and that’s a tax rate up to 15 percent. You don’t want that. You want the lowest possible rate. The help right this is this is really boring, we’re not in the tax business, at least I’m not. This is where you get help. I did it with 100 accountants. I would highly recommend them.
They set things up for you, they’re very personal, and you work with a team, so you’re working with a team, so you’re always going to be working with the same people. The people will already know about your expenses. They will go through your if you’re starting now they will go through 2017 credit card statements, alongside with you, and make sure that you’re getting the solid deductions remember they’re working for you.
Their best interest is to provide you with good service, so your remain on them. On the you know, on their payroll, your remain as a customer I mean, and and basically save you money, so the cost for that is about two to three thousand dollars annually. I know that’s a lot they do. You can split that up in payment. They do let you do that and then there’s a 30 dollar retainer. Now don’t freak out guys.
I know that’s a lot of money and that might not be the first thing you want to think of doing, but consider it as you know, as a cost to starting your first. You know your first product really right. You know you’re putting in such a financial commitment you’re going to drive yourself to success. Anyways right. It’S it’s another big thing. You know having no plan B, it’s it’s it’s a big thing, sometimes just jumping with both feet in and yeah it’s and then at it’s.
Just the 30 to 30 dollar cost. The cool thing is: if you need any so articles consultation, they don’t have any hourly fees. You just set up an appointment and you just talk to them. It’S it’s no problem, so there’s no hidden cost. Here’S the crazy thing on top of that we’re talking about deductions earlier right, you can deduct that. So essentially it’s done for you for free, it’s already a tax saving.
Not only will they do your personal business, you you Peart, they will do your business tax and they will do your personal tax. So if you’re already paying someone for your personal tax, you can scratch that right off you’re going to get that done with them anyways. So awesome, that’s the information I wanted to share with you guys. Let me know down in the comments below if I misspoke on something, if there’s something you guys want me to look into and share with you even further put a like hit subscribe thanks for reading
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Well, the top three reasons why you shouldn’t and if you do it’s going to cause disaster of frustration and stress in your business as an entrepreneur. Now the number one reason why you shouldn’t hire it is your marketing firm is especially if you are right now at the startup stage or you’re a struggling business.
If you don’t have the foundations of business right. If you don’t have your sales right, you don’t have the right team members, you don’t have a business plan, you don’t have the strategy set your foundation, their digital marketing is not the Silver Bullet. That’S going to take your business to the next level. So again, if number one reason is because, if you’re struggling right now, your business doesn’t have product market fit product market.
If you don’t have your financials in place, if you’re struggling to generate sales right, if you don’t have your basic marketing processes in place and you don’t have your operations in place as well, all these things are the fundamentals of a business, and when you don’t have This digital marketing is not the Silver Bullet. It’S going to take your business to the next level. You want to make sure that these are in place.
First, before you take your business and start considering hydrogen your marketing firm because did your marketing firm in most cases, if you think that they’re going to do the heavy lifting of all this stuff, they’re, not they’re, going to be only the ones that going to amplify. What’S already working or implement some core strategies, it’s going to take your business to the next level, for example, something will strategy my firm.
We focus on implementing traffic, getting your idea, artists, to pay attention to your business and be able to have hundreds of thousands and millions of them visiting your website online. The second thing we focused on was leads: how do we get them? The 80 to 90 percent? That went on your website that don’t, by the first time, start the communication process and then eventually third stuff and the most important thing.
How did we convert that into revenue and sales in your business at scale? Those are the only three core strategies that we focus on when you don’t have any of these in place, doesn’t matter how? What kind of industry and what kind of product or service you have audience you’re going for. Did your marketing will amount work for you? The second main reason why you shouldn’t hide digital marketing firm is, if you think that you can do it all on your own as an entrepreneur understand where have the lone wolf mentality, we think we are the gods that create the business and we’re able to go To market sell products, everyone should buy your product or service, they love it.
They love your business. You can do everything you’re doing all the marketing the sales everything – and this ties again. It’S you if you’re starting a business right, especially if you found Li the entrepreneur at the start, especially you think that you could do everything. You don’t want to leverage anybody, but this is actually a symptom of a more fundamental cause and which is really you’re, not open-minded to things, especially if you are not open-minded.
You think that you are the only one that can make the decisions, and you are the ones that can set the strategies and you are going to fight the process of growing your business with. Is your marketing firm that you should not do it? So another thing is basically: you are not open-minded, you’re, not open to new ideas. You think that the strategies that you have in place are the only ones that are going to work.
Then that’s why you should be working the firm, because a lot of times when an entrepreneur engages with a firm you have to be open and receptive to new ideas. You have to be open-minded to receiving critical feedback on your existing business marketing plan, your business structure, your growth strategies, because you are essentially enlisting a third party, a digital, strategic partner that comes in and looks at your business from a different point of view and sees Different insights and different answers and different things that they’re going to be using to grow your business at the same time, they’re also going to be incorporating their own experience, their be incorporating their own principles, their own strategies that they learn across multiple different industries.
And you have to be willing and open-minded to accept those new ideas into your business. Those fresh ideas could mean the difference between a good business, a business, that’s struggling and also a great and amazing business that continuously grows in a single year. So that’s why? The second thing: that’s the most important. Is you want to make sure that you, on the opposite side, our open-minded, because, right now, if you are not open-minded, then in most cases you shouldn’t be hiring as your marketing firm now, the third main reason and the one that we end with on what top-3 Is why shouldn’t hydrogen marketing firm is expectations? One of the biggest reasons I see, companies not get the great results that they should be in a business is really the expectations that they have when it comes to higher digital marketing from the expectations in what areas right.
When it comes to the results, when it comes to the money that it cost, when it comes to the time that it takes to grow your business, when it comes to the resources, that’s required to grow, you don’t have the right expectations. You think that it’s going to be happening in the shortest amount of time possible. That’S it, for example. This is how long do you think it’s going to take when reality, it’s actually going to take this long, the money that you think you need.
Do you think you need a thousand dollars or a few thousand dollars? What ends up happening is that actually requires tens of thousands of dollars? It’S always here’s a principle for you. To sum it up. It always takes more resources more time, more effort than you actually think, and that’s why the expectations that you have when it comes to hard digital marketing is extremely important. You want to make sure that you yourself going into any relationship with your market firm.
You got the right really. You have to write it agent. It takes more time more resources in order to get the revenue goals and the growth that you want in your business. So that’s one of the most important things. If you don’t have the right fit Asians, you should not be hind as you’re working firm and when you do, then you have a more thriving relationship with that phone now. One thing I want to end this article with is essentially, if you want to be able to jump on a on a website formless.
I check out that we have a digital marketing strategic roadmap that we can put together for you that clients pay $ 2,500 for, but you can get access to. Gratis is my investment into you and reading this article. If you feel like you, do not have these three chains holding you back and your business and also yourself, and you want to take your business to the next level and you feel like you’re a right fit right now and that you should confirm then check it Out from Southern Strategy, calm, you go on there and you’re able to find more information.
At the same time I get asked this. Is that plan I talked about you know for helping you take your business to the next level.
You know they’re an Intelligent person, I’ve got a good job, but throughout that time like me, they Realized that the job wasn’t everything they only got a couple weeks holiday, Every single year and they’re looking for something else, but they didn’t want To do anything inauthentic, and that was the first thing they always say to me as They they want to be authentic, and I like that. The second thing is they Want to be able to do something and test it, so they can transition safely.
So what They’Re looking for is something that will actually help them. Go there safely. They’Re, looking for a side hustle to start it and see what happens? Is they Try a lot of things and typically they get into a place where they’re selling Tupperware or the next best nutrient supplement and always turns into one of Those weird pyramid things where you’ve got a sell, someone and a sell someone and sell Someone and eventually that burns out for them and they find themselves back At square one, so they look at all sorts of different opportunities.
I think Property or maybe selling on Amazon or starting another business here, maybe They become a coach or they look at all sorts of things, but really they Haven’T found their thing and what I always suggest when they ask me this, I Say Chris, what should I do? I said there’s one thing and this one Thing is the easiest thing to start. It gives you the number one skill to grow. Your business, any business long-term and it’s going to set you up for your future.
When you decide what it is, you really want to do and you can get paid really. Really well for it, and that is becoming a digital marketer. Here’S why it’s so Great number, one being a digital marketer. You can work part time also Being a digital, marketer, you’re able to solve a big problem for businesses, which Is getting them leads? Another thing that I like about it Is that it’s a science marketing is a science.
It’S really simple: it’s not a Huge crazy science. We have to learn all sorts of things. It’S just step by step. What you do for one person you do for every other one, here’s what I also like! About it is because you solve a big problem, you can make lots of money in Fact, a client of mine is making sixty thousand dollars a month working about Thirty hours a week – and I don’t know about you but 60 grand a month – that’s About seven hundred twenty thousand dollars a year 30 hours a week, would Sound pretty good, but here’s.
The best thing is when you learn this skill, you Set yourself up for any other business that you want to do in the future, so Three years ago I made a decision that I start certifying and teaching others how To be a digital marketer, it took me three years to get the program together. And to get it up to test it to measure it to figure out exactly what works now, We’Ve got that we’re able to show anyone in a six month program how to become Certified as a digital marketer to leave their job create a very high profit.
Slide hustle that really really helps them. Here’S a question I have for you: Think about this, how many businesses do you know they have a great product or Service, but could do with more exposure. More leads, more business, more sales, you couldn’t walk down any Street in any small town and not five. Four five, six Seven eight ten twenty businesses they should be selling their products or Services online true, and they don’t know how.
Typically, these business owners are In their late 40s, early 50s and even 60s, the Internet to them doesn’t make sense. However, if you’re reading this and you’re reading this on the Internet, I Bet you have an understanding of how to use some of these platforms. I bet you Have a bit of a base knowledge and I promise, if you spend six months with us, We’Ll show you exactly how to be a highly paid highly sought-after highly Profitable location free time free digital marketer.
So if this has made Sense, I want to show you exactly how this works, how a certification, Works what it is you do, and I want to show you how your first 10 clients just 10, clients will equal $ 100,000 income. I want to show you exactly how to do that. How to get started so I have a four day challenge coming up. It’S four days, you Can join it each day is about twenty minutes. Long and I’ll show you exactly One piece of the puzzle and on the fourth day I invite you to have a Conversation about becoming a digital marketer and about changing your life, Look you’ve got nothing to lose, go and check this out.
So click on this join in Spend 4 days with me, let me teach you and show you what others have done. Let me explain just how simple this is and if you’re an intelligent person that Thinks, logically, that can follow a system that can follow a recipe if you Know people need this, then you know that this is an absolutely amazing no-brainer. Of an opportunity so come get some more information I’ll see on the challenge.
No one right, So you want to really niche down. Follow your niche to get that rich right. That’S a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.
Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.
”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.
She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.
So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’S important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.
‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’S this isn’t going to happen today.
.” It’S not actually Monday One of my favorite things about speaking to local businesses. It’S like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.
If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’S kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’S revealed our secret ( laughs, ) coffeeandkickflips.
Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’S why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.
Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.
So you Can get more articles like this Cheers, see you soon,
That’s how I feel an entrepreneur is you’re, always ready for another fire. Whether it’s two o’clock in the morning or nine fifteen. You have to be ready! And I don’t struggle with that, because I’ve been practicing It my whole life, which is why I fear when people try to become entrepreneurs. Because it’s cool Now… I worried about that, because it’s very hard. Every single day I lose And unless you’re good at What you will not like. You have to have passion!
You got your perspective, happy, Don’t You want to be happy? Let’s be happy! First of all, I’m just Very flattered to be here, Thank you for check out what I am going to say!
Who I am
That don’t know who I am I was born in the Soviet union came to America when I was A three year old child, a very tough upbringing. We were very poor when we first came to America, I lived in a one studio apartment with seven of my family members, my parents, my dad, worked all the time, and so it was a very rough upbringing. Not a lot of entitlement. Didn’T have a lot of stuff. My natural state was To be an entrepreneur, Even at six, seven, years old. I was already shoveling snow, washing people’s cars, selling juice and lemonade for a buck or two.
It was always to do a hustle somewhere along the way. In New Jersey, sports cards became very big thing in America and that is how I started collecting them and by the time I was 13-14 years old, I was making $1 to $15 a weekend. As which you can imagine, feels like you’re a millionaire Eventually, my dad worked very hard and saved all his money and he bought a small dagger store in New Jersey, I was forced to work in that store. And that is really where I started my real career.
I fell in love with the idea of knowing that a lot of people in America collected daggers, and that was what kind of connected me to my family business. The part of the story that Gets interesting for this room is what happens next. Knowing that there’s A lot of entrepreneurs in here knowing there’s a bunch of small businesses a lot of small business agencies. What really enables me, the great flattering, nature of being in this world. In fact that my entire career was based on.
How do I build something with not a lot of money? You know we live in a world right now, where a lot of people. So if we can keep the lights on, that’d be amazing. I love that So for me. What’s interesting. I’m 43 about to be 44 next week and when I grew up the idea of raising capital. Was extremely foreign, one of the most interesting things being an American businessman when I travel nationally, internationally and other places in the world. Is everybody is so caught up with raising Money for their startup. This has become an entire Generation of hands in the air that think about raising capital and appeasing venture. Capitalists and investors not actually building a business and not having the focus there. And to me this is very interesting because it’s led to a lot Of very different behavior, For me, everything was always About how do you make money and that’s what you invest? Back into your business, not how do you raise capital When I started my deal, which is An advertising agency, I started it in a room.
Patience is a must!
Room of another company, because I had no money and I Wasn’T going to raise money for the business. I was just going to find my first client. Use those dollars and Just keep reinvesting It took longer, but longer was it strength. I think one of the most important words for me to communicate in this post today by far is patience. I promise you no matter what you’re doing. You must have drive!
First of all, everyone’s uncomfortably attractive, number two and more importantly. I think the reality is the thing that I spend most of my time on is trying to get people to understand that patience. It is a very important valuable of success! I believe the far majority of people in this world do not have a Great relationship with time, I am fascinated by people, who are stressed at the ages of 18 and 22 and 25 and 29, like they’re, running out of time.
The way that modern medicine and technology is going to be for another 80 years is unknown. It really gets me excited slash concerned when people want their Business to be huge next year. The quicker you want it. The more vulnerable you are. My style of communication is fast, but my business Actions are extremely slow and so what business actions that lead to slowness lead? To is a couple things One, the far majority of My career, I had no money, so I had to always look for places where you could get a lot more for less.
What I look for in the digital world. This world is organic reach! When I think about organic reach and when I think about organic attention. I day trade attention for me every day. I look at the data both in the analytics and in the culture conversations to try to figure out where should I market. I promise you one thing, my friends, no matter what You do in this audience, no matter what your ambition is.
The one thing that combines all of us, whether we’re starting tomorrow, whether we’re an employee, whether we have a huge company or haven’t even started. The one requirement for all of us is to have somebody’s attention. Before you can sell anything, you need somebody’s attention, Then what you say in the written word in audio or in article becomes the variable if you are successful.
The reason I follow attention – Is if there was nobody in here right now and I was giving this talk, I would have no potential To achieve what I want. At the same token, with All of you. What I talk about for the next and is my success. There are many of you here. That don’t know who I am. You’ll leave with an opinion. There’S many people who do know who I am and you’re either going to Like me, more or like me less. COMPLETELY predicated on the content that I put out. I spend my life in a very basic mind frame and if you look at the Politics of your country, my country, if you look at the businesses, it’s all one very simple game.
Do you understand where the People are and what they’re consuming and do you understand how To do the written words? The audio or the article to Put in those platforms? This is how it’s always been. Television, radio print Outdoor billboards, It’s always been the same game. Where is the attention? the eyes and the ears, and what is our capability? To put content in it.
Now: here’s where it gets different.
This thing is fucking crazy. This thing is unbelievably underestimated. We in this workd take this for granted. The power of a phone in Today’s world is remarkable: The fact that every one Of us are sitting here with the internet in our hands. Right now is actually remarkable For somebody like me, at 43 years old. When I was 28, I could not leave the office or my home and have the internet in my hand, when I was 30, you have to understand how big of a deal that is.
You have to understand how Quickly, this is all happening, whether it’s WhatsApp Or YouTube or Instagram, or tick-tock or Twitter. The fact that these platforms Sit on top of this device and they’re accessible right now. The fact that there are Tons of people right now with a phone reading this and then have the ability to post it. My friends from Brazil to New York to London to Shanghai, the human race has not quantified how substantial this shift.
Blame Game
Of the internet has become – And I tell you this and I start here today with this cause: Here’s the real honest truth about how the game of life and Definitely, businesses played The quickest way to be happy in life. Let alone business is To be 100 % accountable, The quickest way to be Unhappy is to blame, If you really understood what I am saying. The fact that how many people have a cell phone. Every single person fundamentally is not allowed to have an excuse, because the power of what’s in your hand, Of course, there’s family dynamics, Of course, there’s tragedies. Of course, there’s government involvements. Of course there’s a million reasons, but the reality is. We have never lived through a time where people at scale have so much opportunity. When I do the homework On the Brazilian market – and I see the cost for a Youtube. When I see an Instagram ad, and I see how low it is. When I see how much still unbelievable untapped potential on LinkedIn, Tic Tock and other platforms are for organic reach. Where you have to spend no money, none and you can get awareness.
The fact that podcasting is exploding in this country and the cost to start a Podcast is to just record it on your phone and upload it. The thing that I’ve become unbelievably fascinated by is, I know in this world, the single reason: whatever is not happening: For you is your ability to say no before you’ve tried. That to me is unbelievable. What’s unbelievable to me, Is it’s as simple as this? If you are capable of writing words, recording articles on your phone or recording your thoughts, In audio on your phone, your business can grow.
Your idea can be flourished. Your personal brand is an influencer. Your advertising shop, Trying to get more customers whatever you want to be. You want to be a YouTube celebrity. The reality is, the cost is zero. The mindset is the tricky part. 90% of this audience does not post as often as they should on these platforms because they worry about The judgment of their family or strangers – This is a very, very very fascinating dilemma: in our society there are people who are not posting.
I mean look how many people here follow my content. I’m very consistent: You can, I’m sure you’re in your head knowing every word I’m about to say, As I start a sentence, I’m incapable of talking about Something, I don’t believe that nuances are different. Obviously, Twitter doesn’t play in brazil the same way it does in the: U S right, Tic-Tock, moving quicker in Asia then the U S. LinkedIn’s acting a Little bit different in Brazil: What’s up Apps has higher growth in Brazil than it does in the U S: There’s nuance differences, but my friends: this is not about America or Brazil.
This is about human beings In America. In Brazil, in China, people worry about their parents’ opinion. In America, in Brazil, in China, people care about strangers. Making fun of them In the comments in America? In Brazil in China, the opportunity to build your business or your personal brand has never been easier,l. People see more people doing it and they think they’re too late. The real answer should are never too late.
Of the people in here do not have the patients and stomach to actually achieve it? They want it so fast. My friends, I did dagger library TV on Youtube in 2006 excuse me, 2007 to 2010 for 35 minutes A day five days a week, I would stay up and Work on Twitter for four or five hours, looking for People who were talking about wine and for three years every day very little happened for me Very little. People now start An Instagram account post for six weeks and give up because they’re not Getting enough followers We’ve become remarkably impatient, We’ve become remarkably Entitled, and so the reality is, is the following: tactically tactically, how many people Here are B2B companies, They have an agency servicing Clients or some of them major You’re in a B2B business, Raise your hands for everybody.
That raised your hand, You must You must do one of two things consistently starting tomorrow. Number one start a Podcast in your industry, You must start a podcast. Go on LinkedIn, go into your inbox and email 25 50 people and ask them to be guests on your show And number two. You must Attack LinkedIn more, I think people very much underestimate how much is happening. There in this market, I did the homework.
It’S there. It people don’t see it, because not that many people are doing it, which is the reason it’s most interesting. It’S so funny when I Speak at these events, people always fall into two groups Number one. They don’t want. To do it cause it’s new and they want to see other People do it before they do it Or number two other people are doing it, so they think they’re too late. So they didn’t want to do it.
People are split up in Two places of not doing We live in a world a world where everybody has a reason for no. I can’t do it because of this. I don’t have the money, I don’t have the team. My industry doesn’t want to do it. I can’t I can’t I can’t The fundamental difference. In the game, today is the people that say yes blindly versus the people that say no blindly, The only unique leverage You have in this room, is you yourself, There’s so much information? Now, you’re not coming up with any new idea, There’s nothing.
I say that is a new idea. People have been around too long, I’m not the first person To talk about kindness or gratitude or empathy, Or hard work or context, I’m really not I’m just doing it. My way in the way, my perspective, my words on my platform and for me is the real Conversation today to me is today going to be. The conference Is today going to be the time That you finally understand that it is time to put it out.
It is time to tell your Story at scale contextually across all platforms, recognizing that a lot of People did not raise their hand, and this may be the first time that a lot of you are seeing me, I’m just going to take one more step back. I believe that what the internet is doing is eliminating the middle. It’S eliminating the middle, the distribution. When you look at Uber or Amazon Or if you look at Netflix, what it’s really doing is Separating out the middle and it’s leaping it to one of two places: The product, the story, the service and your ability to tell that story.
I believe this is very important, because this is not even for The youngsters in this room – This is not the world we Necessarily grew up with A world where the entire Middle of distribution has been commoditized because the internet has become the middle and the focus on not just The quality of the product but, more importantly, the deep focus on the Ability to communicate has never become greater.
The ability to be a communicator in 2020 has now become Disproportionally more powerful than even the quality of your product, And that may be confusing and it’s a very interesting debate. But the reality is a product. Is a subjective product, One more time, B2B who does services raise it high? I just want to get a sense higher. All of you that just raised your hands. You know what I know. Sometimes you Think the product’s great, but your client thinks that shit Other times you kind of know.
That the product is shitty, but the client thinks it’s great. The work is subjective based on the queen or the King. On the other side who gets to this side your ability to be a Phenomenal communicator, How many people see it where And how is less subjective The content in it is subjective, but the results are There, through the leads, through the results that come through it. I believe today that, if You’Re in the business world that the ability to be a communicator, a content producer at The height of the scale for your product has become more important than any other variable.
I would rather be great at YouTube and podcasting and LinkedIn and Instagram Then be great at balancing my checkbook that I can hire an for. This skill is emerging. And accelerating at scale so here’s how this game Breaks down for me One, I think everybody here Has to take a step back and figure out what Kind of communicator are they individually, Even if you sit here today and do not believe it is your job within the organization to Communicate up eventually, especially at the age level, That everybody here is Eventually this skill set.
Will become important to you, whether it’s now later in your career, within your family dynamics and definitely over the next 2030 40 years as communication rises in Importance not declines. Thus, my great ask my great Ambition to fly down here, three flights to get here – And flying right back home, The reason for me to be here: Is very focused on the notion of. Can I get five people There’s a lot of people here? Can I get five people in here? To start tomorrow or Monday, If you want to take the weekend, Off to start making content, The world is very simple: The world is breaking Into a very simple game, ideas and making, do you have ideas? Can you make them, But it requires an incredible Sense of self awareness, I’m very passionate for Many people in this room who are introverted and who would be scared, To give this speech or who feel uncomfortable, In front of a camera to understand that, if you Are a remarkable writer there, an incredible world for you For those who are scared to Be in front of the camera, because they’re scared of how they look or they’re just uncomfortable That recording your ideas or what you’re about in Audio is an incredible time to be alive and there’s an Incredible world to you, It’s a matter of fact, even more interesting.
To me, if you’re somebody that likes to doodle to draw some of the most exciting things that I’m seeing in my content is when we’re doing cartoons On LinkedIn and Instagram, That might be the way that you communicate when you figure out how you communicate Written word, audio article. The next part, is definitely The most challenging, If you ask me why, over the last 10 years I have been given the Great fortune to be here, It’s very simple.
I spend almost all of my time and all of my content. Trying to bring value with no expectation in return. If you look at the Content that most people and companies and organizations put out if you look at it carefully, And you dissect it, it is wildly selfish, It is either a commercial in itself or its main objective is to Get you to fill out your email, your phone number, your information, so that I can sell to you.
Instead of bring you Value to build a brand, I wrote a book several years. Ago called jab, jab, jab right hook and the reason I wrote it was because I was reading People on social media really struggle with the Idea of bringing value – and I wanted to give them A scenario of understanding that, if you’re trying to Sell and throw a right hook all the time eventually The other person knows how to duck everybody.
How many people here Have done email marketing in their life Raise your hands Great, So for everybody, Who just raised your hands? I was doing email marketing in 1997 1998 and I had 90 % open Rates on my email today, If you’re in the 30s you’re a hero, means you have a tremendous list. And you’re doing a great job, The reason those lists Have gone from 90 to 30 is because I’m sure everybody Here knows where I’m going: We’ve ruined email because we’re spamming and selling on it at all times.
That’S what happens to every platform. That’S exactly what we’re Doing on social media Now the reason social Media is subtly declining and the reason the algorithms Always have to change. Is people do not have the Disciplined to not self promote People do not have the discipline to not try to sell on every post. The other problem is when People try to make pretend they’re giving value In disguise, underneath they’re actually trying To sell my friends, What’s scary, about the Way I go about business and what I believe I see what the businesses That are most winning in the world.
Is It’s super basic? Just nobody wants to do it. It almost be like if I was standing up here talking about health and wellness, my friends, if you want to get into better shape, here’s how you do it, Stop eating shit and workout every day. Thank you very much See you later, Brazil. That would be the whole talk. That is no different than How I see business today, Obviously you have to have A product and service, but the reality is very simply the formula is as basic as it is in fitness If you are not producing content and when I say content just to put this into Context for everybody next week is my birthday.
I’Ve had my team work for the last month, We’ve made a deck a couple hundred pages deck, We’re going to give it away for free. It shows you how to make 60 Something pieces of content in a day. The reality is the requirement. Of how much content that I’m? Looking for you To produce to achieve You know about numbers that look like 30, 40, 50. 60 Pieces of content a day Most of the businesses and people in here are putting out one piece of Content a day on a good day, maybe three a week, We, if you’re a personal brand, you’re killing it and Posting four things a day: There is nobody that is Achieving the volume, If you want to write down one word and stick it in your mirror, From this whole talk, the word is volume.
This is a volume warfare. When people hear volume, They hear quantity When they hear quantity. They don’t think that You could make quality, They think it’s a friction. Between quantity and quality, I believe that the world has grossly overvalued production quality and made that quality, not the story or the Context of the message, And so as we have spent The last 30 to 50 years putting production value On a pedestal as quality, we have put ourselves in a Position to not value context and the actual story: And in that is the rub and the opportunity, the sheer size of this country, the sheer amount of spend, even in the separation of wealth, The uncanny amount of attention on YouTube and Instagram in this Country leads this to be one of the most interesting Places in the world to be a marketer to be a marketer to be an influencer to be a startup.
However, when I spent because I gave a speech in st Pelo a couple of weeks ago so about three months ago, I started really doing homework. On what’s the sentiment, What are people saying in the comments? What’S the vibe, What’s remarkable in such a progressive and incredible country, is how Much similarities there are Believe it or not. What the US, which is With all that in place, there is still so much cynicism and pessimism to actually achieve it.
That is not a government Issue with your new president or ours, That is not a problem that You don’t have Silicon Valley, That is a problem that People would rather complain than put in the fucking work. That is a human problem That Is a global human problem If this was 1957 and it was my grandfather and all of your grandparents, I would have some empathy because it real money to Actually do what I’m saying, but in 2019 with this, I Struggle to deploy empathy for you not doing, which is What led me to not making this a game about your wallet? Many people think business Is a game of this business is not a game of this.
This is Right now is a game of this. This has come down to the simple Deep warfare in one’s head: What What is stopping people From actually making content – and I believe that it comes down to one simple word judgment – I believe that judgment Is crippling our society? I am fascinated and grateful Grateful like you would not Imagine for my mother building self esteem in me without Creating entitlement My self esteem allows when I leave here in a couple of hours, and I read the comments and I control copy it and Translate it from Portuguese to English, where one of you Say that I’m an asshole, I’m okay, I want to give the next talk.
I want to make the next piece of content My ability to deal with losing pushback Negativity. No Is my strength, my entire Model of content production, My entire thesis for this Talk only has one major flaw in that people are insecure. I spend my life putting Out content, 50 70 80 pieces a day with the great hope to Eliminate that insecurity to challenge you and Ask you what judgment why? Why are you willing to live? A life that ultimately ends with regret and resentment Because everybody who’s 90, at a hundred years old talks about the things they wish.
They did not the things they did And so for me, Brazil, very simply, I’m trying to challenge This room to understand the simplicity of the framework and the massive difficulty in the head and really lead to a couple tactics, For example, tactic number One one of the biggest things that I have seen work in People starting the process to produce content is To make a single article and tell the world their secret that they’ve been holding onto, If you really think about What stopping people it’s the darkness and Shadows, inside of them, by putting it out and taking Control of your secret, your dyslexia, your Terrible issue as a child, your relationship with X, your drinking problem, whatever it might be by You taking control of it by putting it out no longer.
Does anybody else, Have leveraged to expose it, It is a freedom play and I highly and listen if you really want to know forget about the five People that post tomorrow, If I can get one person one person in here to leave This conference tonight and make a article and tell the world the truth: That they’ve been holding onto this will be mission fucking accomplished. Thank you. Dad [ Crowd Clapping ].
I want to go into questions. In about five or 10 minutes, so let me speak. Let me See where the mikes are, but I’m going to line them up here and we’ll figure that out. But before I do, I want to spend a few More minutes on audio For a lot of people here they missed YouTube. They missed Instagram, I believe, there’s two places where you have a chance over The next couple of years to not miss it Number one you have to read: Ticktock very carefully: If tick top takes off Seriously in this market there will be an enormous Amount of opportunity, because the global penetration in Asia – the? U S, Europe – is exploding, What’s so amazing to live.
In a country of this size and this much opportunity, And you guys know this: is you can see these platforms? Exploding somewhere else and you can get a head start – And play it here outside of orchid, which became the player here, Every other platform Eventually makes its way here and became the dominant player, Please please do not underestimate what is happening on ticktock globally and where the potential Sits in this market, You should absolutely, If you’re at this conference, if you’re smart enough To be at this conference, you should be smart enough to go home and execute around the thesis.
Around the opportunities around the knowledge, One is tick-tock number two is voice. We are becoming much more of An audio consumption world by show of hands How many people here Now, listen to a podcast, Raise your hands, raise it high. I want everybody to look around. Look at this, Put it down for a second Those same people. How many of you were listening? To a podcast five years ago, Raise your hand, Look around Look at that growth.
Look at that growth! How many people here now when They read YouTube articles, sometimes just put the phone down and listen to it and don’t Even read the article Raise your hands. Look at us. Look at us D rock spends all this time. Making it look pretty new Fuckers, Just listened to it, Audio is becoming the growing Usage because we’re busy – and we want to do two things at once – Three things at once: four things at once, One of the biggest Opportunities in this room is understanding how big audio is and producing audio content.
Everybody wants to be a marketer, but most people in this Room are salespeople, It’s why they like Google, Google’s easy. It’S intent, Somebody types something In you know they want it, So you buy the ads and you convert That’s sales. I’M here to talk about. Branding and marketing The way real things are built, the way the biggest companies In the world are built, The biggest personalities Celebrities brands they’re built for branding And marketing, not sales Audio is no question The fastest growing Opportunity to build a brand that most people are not doing.
Please be the person in This room that goes back and actually starts a podcast. Please be the person here. Who actually starts recording their thoughts and just posting the article I mean you could Literally, take your phone hit memo record, put the phone down, it’s just a black screen and You can post a black screen with your words You can most of you won’t because you don’t think that’s quality, This subjective point.
Of view around quality is stopping the world from making. We must flip that on its head, Please be the person in This room that leaves here and starts making Thank you. [ Crowd, Clapping ]. I left a lot of time for Q and a because I really the theory is very simple. The details and the questions matter. So who’s got the mics. You’Ve got the mics, So you’ve got to run around Who’s. Got a question. Raise your hands! Yup! I’M going to translate to you: Okay, Hi Hi! I love you! Actually, my Family whole family loves you Thank you.
I just came from Canada, So I am an immigrant in Canada. I Zillow and my son listened To your podcast every day, He’s nine years old, Sorry about him! My daughter is 11 years old, So I ask him “: what do you Want to say to your GaryVee?”, He said eh say to him that I love him, Then he’s awesome And I’m sorry and you are so fun. I read it off you Thank you for that and bye I’m shaking because as an immigrant, as you know, I’m leaving Canada for 13 years now – and I suffer a lot – It was terrible Even for my children that was born there and if you’re there, just To eat Brazilian food at the school was very scary, And my daughter was Bullied because of that, So my question is: what can I, as a mum, do for my kids Sure? Thank you You’re welcome.
Thank you. Can I have a photo? Please? Yes, you can have a photo, So I think business and parenting have a lot of similarities. So when I hear those kinds of stories and I’m sure how many People here are parents, raise your hands So for all the hands that just went up. You know how challenging it is Like you can have common Sense everywhere else, but when it’s your kids it’s hard to maintain it, But I believe that self Esteem is the ultimate cure to everything And I think most parents go On defense, when their kids are hurting instead of off Bence, So when their kids are bullied, they want to go fight the school.
They want to go fight. The parent of the kid It’s defense for me as Somebody who was bullied because I was a Soviet Immigrant in America and my childhood, when the Soviet union was the enemy, there was plenty of shit. I mean. If you can. Zoom in I’ve got goosebumps. It was a very challenging time, but what my mom did was she went insular. It was authentic. It was me and her in my own Head hearing nothing else By the time I was in high school, I couldn’t hear anybody else.
It didn’t matter by the way, both pro and con. So for me, I think the thing you can Do is beat into their head about them, not about the People in Montreal or Toronto or Canada – It’s not about them. It’S about yourself inside your own head, your own self worth and And you have to pound it A lot of parents who are like, Oh so easy to say, but when their kids are making you’re right, but it’s no different than working out and eating healthy.
It’S no different than may content and put on all the platforms. The answer is simple: pounded into your kid’s head, their own self worth not the opinions of others, There’ll be a happy person or whole life. The problem is most parents, Aren’T acting that way, so it’s hard for them to give advice that they don’t even feel themselves, But that is the answer. You’Re welcome Questions. Yup. Thank you.
How are you Find you Very good Been following you for many years, So I am so happy to be Face to face with you. Thank you, I’m kind of nervous. Don’T worry, Okay, So I came all the way. From extremely little town in San Quan in Argentina called San Juan, So I mean I’ve been for a couple months or maybe years praying to figure out. If I have to leave my small town or I’m just a stay. Around there be patients, I wait for my business to be like big.
What kind of businesses that are A digital agency That so my question is, would you imagine Yourself as a business man as a size, as you are right now Stay in New Jersey for Example or in a small town I understand So the question for you and Everybody here is what’s big right, Because because this is Where people get caught, It’s so simple, Being in a small town in Argentina thinking, you have to go to San Paolo or you have to go to Benesede or you have to go to New York city.
It’S easy! It’S easy! You’Re, like that’s a Much bigger place to go The question: is it comes down to what makes you happy For me? What makes me Happy is to play the game, Not the money, not how big or small I just want to play. I’Ve always wanted to play I’ve readed, so many people Have a $ 1 million business in a small town in America or in the world, move to a bigger place, do 5 million and be very unhappy.
They were very happy at 1. Million in their small town, They went to a bigger town, They do 10 million and They’Re very unhappy, My friend, Brazil. It is time that we in the start making Happiness what we go after, Not more money! Thank you We have to. We have to right For me. When I hear bigger, I want you to have a bigger fucking smile on your pretty face, Not make 280,000 more in fucking net revenue.
You understand You have to decide that for yourself I don’t know You have to decide that for yourself, [ Crowd, Clapping, ], Hey Gary! How are you I’m good, I’m so good, I’m following you for almost three years, and I just want to see thank You for all of your content, You really change it by life. And would mean the world to have a picture with you. Can I Yes, you can. Thank you Right now. Right now.
I know. Oh, thank you Give the mic back. Oh, are you sure Thank you. You’Re welcome, [ Crowd, clapping ], all right get out of here. Let’S go Who’s next Hi Hi. First of all, I’m a huge fan. Thank you. You have taught me a lot about Perspective and gratitude and happiness, I’m so nervous, Don’t be So me and my sister we Are starting a B to B company and we are trying to sell A training and consulting for HR teams and litter teams – Okay – And I know we are not putting As many content as we should, The other, Why Why do you think Talk To me real We’re here, Why Well she lives in another town.
So it’s a little difficult for us to-! Well, you don’t both Have to be in the content: Yeah yeah, no, and but she Needs a lot of help for me because I know how to Do things and how to how to film articles and I’m teaching her Okay And she’s a little? She Doesn’T have a lot of confidence, She’s really good. She knows her craft Yeah. So what about writing Or what about audio? I feel like so many people.
That don’t have confidence are very scared of the camera, but can do much much better. Writing or recording audio Yeah. This is why I spent so Much time on it, in my talk, I don’t want people to Be like me, not listen, Not everybody is ridiculously Handsome and charismatic, you know what I mean, though I don’t want people to be like me, I want people to be like me, Where they found their voice in their medium, But for a lot of you in This room: that’s writing! If you’re, more introverted or insecure, a lot of writers are Come from that framework – or I really like audio so keep that in mind, but keep going And she’s doing cold calls.
And trying to reach companies in her region, But I’m just guessing what else can we do? Besides content that I Know who should be doing content get our first clients just to Do it for free Yeah, The biggest mistake small companies make? Is they don’t work for free And then now that I said This on the internet, so many people are going to leave comments and say that I’m an idiot and they hate me and nobody should work for free and blah blah blah.
That’S fine, But those are set by people that have never started a Company with no customers, That’s right, And so I mean I did it and I had already built a big business. But I went into a new World, where people thought what I did for the liquor, Store was not going to work, So I worked for free. I still do it if I think It’S the right strategy, So I think the biggest thing You should do is work for free because it gives you the referral base And by the way, when nobody’s hiring you.
That means your work is worth free. Can I have a selfie? You can yeah Okay Who’s next on 5 mins? Okay, How are you Go ahead? I can listen: Okay, Gary [, Foreign Language, ]. Thank you, [ Foreign Language, ], Sorry, my fucking life, [, Foreign language, ]. Don’T try to convince anybody. The number one mistake when You’Re selling something new that most people don’t understand is people spend too much Time trying to convince them instead of finding the person That already understands people make it a noble Mission instead of a business, My friend, I’ve been right and early for The last 20 years of my life, I have spent almost no time Trying to convince anybody, I sometimes have a one hour: Meeting with a company fly from New York to Chicago walk in sit down Start the presentation.
And ended after 10 minutes cause. I already know it’s over Every minute that you spend Trying to convince somebody who’s already know, is a minute That you’re not spending Trying to find somebody that will say yes, [ Foreign Language, ], Of course, because you’re not when you’re selling something new, they can’t see it or they don’t have reports in Their company to justify it Got it So if they don’t have the Report to justify your work, they’re scared.
They might agree with you, but The machine that they work in won’t allow them to say yes, So you just move on. Thank you, You’re welcome, Sign it Got it. Okay! Next, Hey Gary Hello. How are you First of all you’re awesome? My name is Luca and I read Our content since on 19 now I’m 22, so thank you. For being part of that, Thank you. I want you to ask you something that I believe is really important.
You are the first guy to Talk about making content, making really quality content, But I’m afraid that the internet is a place with very anxiety. I mean Instagram causes a lot of anxiety. Instagram doesn’t cause anything. People are anxious, Yes, But this is important Instagram there is no Instagram. There is a platform We post pictures and humans decide to see somebody having a nice time and they decide to be upset.
It’S important, though, Keep going Yeah. My question is: how can we we all here at these event, Can help these platforms are part of platforms being mindful Peep better By not putting out by Putting out real shit If everybody here didn’t Only put out photos when they’re, most dressed up, going to the most fancy place and showing everybody how Fucking amazing, their life is the world would be in a better place.
[ Crowd, Clapping ]. Thank you Not super complicated Dirac and I are going to end this talk, I’m about to do in five minutes. The fireside chat We’re Going to do a book signing We’re going to run to the airport, We’re going to take a private plane cause I have to get to San Palo cause. I want to get home for Family early tomorrow morning There will be no picture. Of me at a private plane, I’m not going to show that I’m fancy.
That’S not what I want to talk about. I want to talk about gratitude and kindness and empathy We’re in control. There’S no fucking Instagram monster. There’S no YouTube monster, We’re the monster. [ Crowd! Clapping ], I don’t know who got the mic: Okay, Yeah You’ll, be when producing Content, language matters: Yes, We are in a country that Doesn’T speak English? Yes, So said that, How can we break the language Barrier here to go global Well, you’re not going to Get Portuguese to go global? Yes, I mean, what’s the better best way to go in an English And Portuguese bilingual Do it both in I mean, but just in one one profile, but two profiles or You can do two profiles, I’m a big fan of sometimes doing article.
That is both in Portuguese And the English – I also want to remind you that this is a humongous, fucking country and winning here is just fine too. You know I mean if you want to win globally and you’re, so desperate To then you’re more than welcome to make English Yeah Because current Smathers I mean Rio, it’s like one and dollars like four. So it’s a big opportunity. I understand that I think it all comes back to The gentleman from Argentina You have to decide what’s right for you, If you want global, if you’re chasing more dollars, Than make English content? Okay, So, But it’s very important I say this: I think this is Every country outside of China and the? U S has an inferior complex because there’s more money elsewhere.
This is a huge fucking country, Okay And like huge So folks in Brazil. If that’s what you want to, but if you know I can promise you just focusing in Brazil what just Portuguese content Can make you plenty of money and happiness if you personally want to be on a bigger stage? English is something you have to consider. Okay. Thank you. You’Re welcome! Hey Gary good evening, Good evening. First of all, you Have to keep you at CBI, Lulu, You have to be Well you in love, you and Russia Yeah, So I’ll.
Just give You a very quick contest because I want to respect everyone’s time When I was four years old. My mom stabbed me for Ethan All the cucumbers we had for dad Stubbed you Yes, My hand. Yes, when I was six, she smashed My face against the wall until it bled from my nose and teeth Just was just because I was late one hour. Then she threw me at the graveyard that when it was late at night And honestly, all my life was Fear and sadness and sorrow, And so when I was 20 years old I said either I keep myself awake go So I decided I go and I left my mom and a few years later I Became an entrepreneur and I’m not the most successful one, but I’ve done pretty good for myself Quite happy Good And [ Crowd, clapping ].
Ah, but No that’s a story! That resonates with me It’s something I share very infrequently, but my grandmother who Passed away this year, and maybe that’s why I’m a Little bit more comfortable sharing it. She was very difficult to my father too in the Soviet Russia. So I have a lot of empathy for that story And I also know – and I know you know this cause – I see you made some Doll with my face on it So obviously you’re following.
I believe that adversity In youth is a very powerful advantage if you’re able to get out of it If you’re lucky enough to Be born with natural mindset or consume something that Helps you get out of it? Well, a hundred percent So I came along the way, but I did become an Entrepreneur out of vengeance and wanted to get even with My mom, my dad my everyone and I knew how unhealthy It was and then came along this American Russian Who speaks way too much and curses even more and Somehow I don’t know how I really don’t know, but But you changed me today.
I work for happiness. I work for hail, peanut, other people rather than closing the most deals, And I came here to Practice what you preach, which is jab, jab, jab right hook, So let’s start with the jabs. Please Then we go to the right hook. Please Thank you. First of all, Gary Vaynerchuk I’d like you to meet Gary Vaynerchuk. Also I’d like you to Meet Sasha Vaynerchuk, Very nice And to make it devastating Tamara, Vaynerchuk Very nice.
My two favorite people on earth. Yes, Now I know you’re a private man, so I’ll make it in Russia. If you want I’ll, do it for free I’ll, do [ Foreign language ], 100 % Splunk? Now we just heavily a You. Send me an email, To Gary at VaynerMedia and we’ll get hooked up, Thank you You’re welcome. So Thank you. Now. Here’S my right code And regardless of what [ Crowd, clapping ], say yes or no. What I said earlier I’ll a believer.
I desperately need 20 Minutes FaceTime with you whenever you want Wherever you want, please, Okay, Two things: One jab jab jab right hook When you give give give and then ask It’s unbelievably important. To me that people understand that when you give with Something behind it: it’s not giving So the execution of That for the 20 minutes is not how I see the world. However, I just want To make sure everybody understands that, However, even with that said, and usually it’s not my favorite move When somebody gives me Something I didn’t ask for and then need something from me, which is the most valuable thing from me.
My actual time, even Though I don’t love that I just love you Thank you, I love. I will give you the 20 minutes. Thank you. Your welcome Email me we’ll get connected. I will I’m going to get one more in and then I’m going to call up the CEO and we’re going to have this far check Last one, please You got it. I love you. I love you back. Okay, Thank you. We own a canabiss growing Side, flora, 70 years We are rather than contact jab Jab jab jab all the time and the now the market is Opening for the big companies coming from United States, As you know, we can’t have Sponsored ads on Facebook, I’m aware or Instagram, So I’m asking you any advice Influencers because that’s The most scalable thing So giving the dollars to the influencer they post and sometimes it stays up.
Sometimes it doesn’t. But my number one thing I do a lot in the US with cannabis. With my Greenstreet company, You have to start a podcast. You have to control the media podcast and even text messaging, starting to ask people for Their cell phone numbers and putting out content directly to them And we work very hard and chat bot, also 100 %, but even the chat bot. If it’s in within the If it’s in WhatsApp you’re going to be vulnerable, You want to go direct phone numbers and you want to start a podcast company because there’s no platform in the middle, that’s in control of you Great! Thank you.
Your Welcome All right! Let’S do the fireside chat. Thank you. Everyone Gary! This is very good shit. So do a couple more, It’s all about them, so I Can grab my intervention Be right here, Who’s got the mics, No problem, I just don’t know where the mikes are Who’s got the mics Go ahead. Yep she’s got it Yup, that’s fine And then let’s and then let’s go into The way fucking back, I want to get some of those those peeps [, Tiago, ], Hello, Gary.
My name is Tiago me and my girlfriend We drove 380 miles just To see you and meet you, Thank you. I just want to thank you. For everything you did, I brought pro-Russian with me. Thank you. This book changed my life, I’m I work as a doctor, but I happened to be Passionate about technology, So I started my YouTube. Blog following our advice, my last year one half year ago, and it started to grow exponentially.
You told me about voice. I Made Alexa contacted blew up. My girlfriend was unhappy at her job and I said, read this book And then Steve captain Complaining about her job and I said quit You’re not Gary, says quit And she quit her job. And now she started her Own slow fashion, business, She’s happy as she ever been, and we want to thank you so much and ask if you could sign my book and take a picture with us, please, 100 %.
Thank you. 100 % bye Who’s got the mic right over there. Go ahead, Get her attention. She’S got the mic, Go ahead. Yeah I came from there because no one is looking For the people on the sides and not just eh, I Think is really important to talk about a business that Is really neat in Brazil, That is it’s schools, teaching, of course – and I am the first people, but the first person here That actually didn’t know you before.
Are this summit No problem? I wasn’t people didn’t Yeah. I wasn’t a big fan of you. I am now You’re a really smart person. I just wanted your Opinion on how you think that teaching is going to Grow in these platforms like YouTube internet in general, Do you think that actually We’Re going to have a boom, let’s say teaching is going To explode on the internet, Do you think that’s a Market in the future, I do and I think it’s already happened.
I think you and I have grown Up in the last hundred years of modern teaching, where education is being done through, Schools and leveling up until final university and Then go into the world. I believe that education, Is already happening If you just think about what that doctor was just saying literally the question before he readed my content. In education form, it educated him to the possibilities and then he went and executed it.
I think to your point and you can you can add, we can talk back and forth. I think people that are Educators in the current system are going to have to be very thoughtful that are they passionate About being a teacher in the current system, or they passionate about educating in the macro Yeah, that’s actually the Point I was trying to get yeah. I know there’s a lot of people already teaching other People on the internet, My the thing I was thinking is that my idea of future, though the thing I want to do in my future – is teaching people online Specific languages, You could do that now, But yeah I know, But do you my question is: do you think teaching is going to go? Entirely to the internet, do you think I think society is Going to go predominantly to the internet will still live in real life, but there’s a very significant Chance in 30, 40 50 years that all of us are Living in virtual reality and are spending a lot Of time in that world, No different than the 11 hours we spend inside our VAR phone now, Yes, I do Like ready player one The movie Yeah I listened to.
I think people in this room, including me, are very Naive of where technology is going already, We can see blockchain VR AR there’s so many more inventions. That will be invented before we die Technology. Always moves Technology always moves. So yes, I think so. Thank you. Okay, Who’s got the next question. I need the mic. Wait. We got you: Okay, [ Foreign language, ] Gary. How are you [ Foreign language, ] You’re, going to die? Yeah, I mean brother, My biggest hope for everybody.
Is to not have regret, besides health health, which you need. I want people to have happiness and as much happiness. And as little regret – And you know, you’re such a young man – We have so much time We have so much time. I just wished that people Had a better relationship with time, There’s so much more time, and so I’m glad that that hit You, because it’s very real Everything I do everything is knowing that it’s almost Impossible to be a human being 400 trillion to one That is the math, The odds of being a the Odds of being somebody in here right now is 400 trillion to one It’s impossible to be a human being, and yet everybody here is one, and I don’t want you to waste it.
Why [ Foreign language ]? Thank you. Thank you. God lets us go Yep. We can do the last one Yeah Hi All right Earlier. You gave us advice. For producing content – and I as them to they for Hobart to Prado for Microsoft, What re twirls do you have Every day that changes your life and I want what What brother, What What rituals re re is. Yes, that do do every day And it changes your life Every day, Yeah every day.
At some point I imagine my children or my parents or my siblings, somebody in My family dying every day, And that makes me happy, And I know that that might be confusing, but every day I practice reminding myself what is actually important to me And if today I went to Brazil And gave a great speech and many people found out about me and when I got back to My phone in an hour, one of my clients, gave us $ 5 Million more for Vayner media And one of my articles, Went viral on Instagram and got 5 million views And maybe even this Sunday, the jets win a fucking football game Right.
If all that happened, If all that happened, if God forbid one of the 20 People that I love the most got sick or died. I would not give a shit My only ritual every day. Is to make pretend somebody that I loved died, which makes the rest of my day very easy Amazing. Thank you. You’Re welcome, [ Crowd, clapping ] Do them in a very tough spot here. I’M cutting this great conversation, short Yeah, I’m also between you and your flight and between them and party with free beer.
So Free beer is fun. So unfortunately, you guys this conference is coming to an end. Did you like it? [ Crowd, cheering ]. So my only mission here is try To wrap up this conversation with some of the important Things that we discussed here, I think we all agreed that We had an amazing three days, the last three days. Those are my questions to you, I’m a big fan since the wine library days. I actually met you.
I’D, probably don’t remember that Mad at you at web 2.0 expo 2009. So that was a long time ago. In Portugal Yeah in San Francisco, So my first question is You want to buy the jets. Yes Most people here, Probably don’t know why, So what I want to know is: what’s the power of stating Out publicly a goal like that, And please explain why You went about it yet When I was five years. Old six years old, I moved to New Jersey.
I wasn’t speaking English. I had a very tough time in When I first came to America. I went outside and some boys were throwing in American football. I went over started playing and they said to me: what team do you like? I didn’t know They said you’re in New York. Jets fan, I okay, That was 1982 Every single Sunday, Since that day I have readed Every single play of the jets During that summer or a year later, all my friends had jets.
Jerseys We were poor, So asked my mom to buy a Jet shirt and she said no, but at night she knitted And made me a jet sweater That is my prize possession. I have it in a safety deposit box. When I buy the football team, I’m going to hang it As soon as you walk in, For me, the jets means America means happiness means the beginning of my life. When I started when I was in fifth grade, they asked us who do you Want to be when you grow up And everybody wrote: police man, astronaut all sorts of different stuff, and I wrote the owner of the New York jets and that was the first Time I said it publicly and I’ve said it basically To everybody, I’ve met since and then obviously over the Last 10 years as more people got to know me, it’s a part of my story.
It’S very important. It’S actually very similar To the nice gentleman from Argentina, It you have to be self aware. For me, entrepreneurship and building businesses has Always been my happiness Lemonade when I was five to Being right here with you today at 43, so for me wanting To buy the New York jets is very important because it’s a goal that allows me to play for a very long time and that Is what brings me happiness the process? As a matter of fact, I’ve already made a article Maybe five or six years ago that I have saved and it’s the article that I’m Going to share with the world The day I buy the New York jets and in the article I tell everybody, That today is a sad day, Not a happy day, because something that I’ve been chasing for a very long time has Come to a conclusion, And then I make a joke: About winning a Superbowl and something like that, But nonetheless it’s important for me not Because you shoot for the moon and you land in the mountains, It’s important to me because It represents a process.
I want everybody here to love. What they do in the process, not necessarily the stuff That comes along money, fame vacations clothes. I want them to love the Game, not the stuff For me having a big Goal lets me play longer, Got it Got it? Thank you. Thank you Last couple of questions So another thing that we Talked a lot about year. Is this tragal, especially For entrepreneurs, Now we have to deal with that.
You always talk about hustling. What keeps you up at night today Like cause you’re a successful guy still, but you still have some right Yeah, But but that’s What I signed up for, Like I, don’t understand When People are trying to aspire to be unbelievably happy. And unbelievably wealthy, it should be hard Like every day is hard. I landed here from these Three flights to get here and immediately I get wifi and there’s four texts from clients, Problem problem problem problem: It should be hard.
My struggles today are 100 % outside the framework of my business. For me, that’s my safe place and I accept that. There’S Going to be tough things As a matter of fact, this is funny. I didn’t do it on this trip, but sometimes when I fly and I have to fill out custom forms when it says occupation, I write for fire fighter. That’S how I feel an entrepreneur is you’re, always ready for another fire, whether it’s two o’clock in the morning or nine 30.
You have to be ready and I don’t struggle with that, because I’ve been Practicing it my whole life, which is why I fear, when people Try to become entrepreneurs, because it’s cool Now I worried about that, because it’s very hard and if you’re not used to losing, I lose every day Every single day I lose And unless you’re good at that you will not like entrepreneurship, And how do you know what’s Interesting There’s something interesting there.
You know where my mind Just when I apologize Well, my mind just went is it’s funny where I just Went as we’ve just finished that you were about to clap, I said I said to myself. I said it’s hard to lose. When you already lost I’m already pop committed to the game, I know what I signed up for. You can’t lose when you Already think you’re losing Everybody thinks entrepreneurship, I’m going to start the next fucking Uber and be a billionaire, No you’re, not And the second, you understand, That is when it gets good, And now we run multiple companies.
Most of them are very successful How to prioritize her life, how to balance stuff and only don’t allow Them the word balance, but juggling And being okay. The reason most people aren’t doing. What I do is I’m okay juggling and letting something Fall because I don’t If I was juggling right now, eggs and you were all impressed. And I dropped an egg and you all said I wouldn’t care It’s part of the game.
So for me it’s easy to do. The wine and the business and the sneakers and All the stuff I’m doing, because if something fails, People will tweet about it. People will write about It, but I won’t hear it What’s so important and the one Thing I wish for all of you and it was earlier to The parenting question, as you can imagine, especially if you don’t know me, and you just discovered me and you see how people Are talking about me, you could imagine how Easy it is to get high when people say that You’Re changing their life and all this unbelievable But it’s very funny for me.
I don’t when I hear the beautiful things that are said to me. I think about Sasha, I think about my parents. I think man they did a good job, I’m the product of them, I’m the product of Immigrants and struggling and good parents So When I hear nice things, I don’t get high, But That’S a very good thing because when people say The reverse, in my comments or negative things, I don’t get low When you become detached detached from either positive Or negative comments, you win The reason, so many of you struggle is you, like the compliments When people say you’re, pretty You, like the compliments When people say you’re smart, you like the compliments When you’re dressed good, he came up with a good idea.
You scored a goal. You made a couple of you like that So when, but now you get Used to the feedback, So then, when somebody says your shit, you believe that too, I don’t believe either I hear nothing. It’S super quiet appear. It’S super fucking quiet up here.
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