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10 Digital Marketing Ideas For Your Small Business in 2018

It is there’s a Monday right, ha ha ha wherever you are, but it was promoted. Rowing and my mission is to actually help entrepreneurs like yourself to actually set up reliable and lucrative businesses that are profitable and enjoyable. If you’re reading this segment of the article you’re actually reading a article, that’s been recorded, live on Facebook.

So essentially I want you to type in the number 2 so that we actually know you know the people that are tuning in right now. So, if you’re in Melbourne right now, it should be past your lunchtime, so that should be right. I see Nicole, has just tuned in Anna or sheriff has just joined in Anna. You are seen reading this life. I do that right from the start, so that people get to understand, I mean so that I get to understand what time people are reading.

You know the article right so for those that are tuning in. Thank you so much for your time. I’m hoping that you’re! Well rested and it’s a good week for you. I really wish you a wealthy week ahead. Basically, my job is really simple. I help people like yourself start scale and grow a business, that’s profitable and enjoyable, and the reason why we stick around here every day. At 2 p.M. A est is so that I can help you navigate.

You know your online strategy, I’m using my four-step system, alright, so for those that are not well-versed with the four-step system, it is the online prosperity blueprint that would help you capture the right kind of clients, create the right kind of content and convert that audience and Also connect, you know with the audience that you want to be demanding money off of my seat, Nicole Saunders, you’re reading this live my life.

I hope you’ve been fantastic and you’re roaring. Like a tiger. I like that about your own blueprint, and I see Dean. Sprog has just tuned and thank you so much my man for tuning in all right. So you know right now. A lot of people are really being confused about this whole digital marketing lens. You know when Facebook yanked the you know the chain and then they stopped. You know they stopped. What do you call it? They stopped the reach of pages in our newsfeed that that you sort of disorientated a lot of businesses and Dean.

Yes, you’re reading this live. I am line all right so that disorientated, a lot of businesses and so many people are still confused. I know some of my clients, the crying foul, is because most of their online strategy was based on them being present on Facebook. But that’s the reason why we’re here so that we can help you. You know navigate the whole online space and also just to really really ask does any of you guys have a social media strategy if you’ve got one, can you type in the number one if you’ve got a source of media strategy? If you don’t, if you’re working on one, can you type in the number two if you need help working on one, can you type in the number three that would just give me an understanding of who is actually you know reading this show right now and what Do they possess come on guys, it’s 2018 tonight I mean and if you’re a small business doesn’t yet have a digital marketing strategy or a social media strategy by now, you’re, actually, being you know, you are already behind the competition? Alright, you are way beyond the competition Dean.

Can you also just type in the comments? What is it that you actually do so that I understand, maybe you need one or maybe you don’t need one all right. So that’s the reason why I’ve put together this article. It’s got at least off. You know some of the digital marketing strategies that I actually use that will get your business headed in the right direction, all right. So I want you to keep reading this so that you can learn more of some of the essential online marketing strategies that will actually put your business ahead off the competition, because, if you’re not doing this guess what your competition is actually doing it.

And if you don’t believe me tag your competitor in this article and then you’ll see why I’m talking about that? Alright, because, at the end of the day, what’s actually happening on, the market is if your competition is giving your audience or the people that you’re trying to reach out to a certain service or a certain way of dealing with them. Guess what happens? Guess what happens? Your audience and automatically anticipates that you they can also get it from you now.

If you are not giving it out, it’s going to be a problem now Dean says neither strategy mate. We can chat later absolutely and you can see what I’ve created here. I created a four-step system that you can literally plug and play into whatever it is that you’re doing, because everyone is out there. Looking for the right kind of client everybody out, there is looking to engage that audience and once you’ve engaged that audience, you want to convert them into lasting customers and then from there you’re going to need referrals from them and also ambassadors and advocates for your work.

So you know just type in the word blueprint, then Dean, so that I can actually shoot you through this blueprint. It all happens automatically. Don’t ask me how it all works out. Okay, so the first thing that you really need to do. I know every one of you guys is small to medium. No one is grossing anything above three million a year, so I can say you literally need to engage in what is called local search marketing all right.

So when people are around the corner from you all, they’re looking for yoga instructor near them or they’re looking for personal trainer near them, they’re looking for you know a marketing or a VA near them, you need to be found way. Audience is actually searching all right. You need to be seen way. Audience is actually searching because right about now nothing rivals a solid local search, marketing strategy for your small business.

Guess how I know that, because every time you’re out and about you just go Siri. What’s the nearest restaurant Siri? What’s the nearest ice-cream parlor Siri, what’s the nearest whatever shop you’re looking for that is all local search marketing and when you are driving around you just type into Google, maybe ice cream shop near me, Google generates you to the one that is closest within your vicinity.

Now can imagine if your business could be found by people that are lingering around your area of business right there, because all of that food traffic or all of those people that are within a hundred sort of meter or like a five kilometer radius. They could be people that are actually actively searching for your kind of core or your kind of product or service, but they won’t be able to see you in the newsfeed.

So local search marketing is where it’s at all right. How many of you guys are practicing any local search marketing tactics if you’re doing that, can you type in the number one? If you are thinking about it, can you type in the number two? If you have no idea what I just say, can you type in the number three cuz? I really want to make sure that we’re understanding this, because let me tell you something: at the end of the day, people are getting bombarded and they’re getting very confused as to how to actually proceed.

What strategy to use – and I see Anna – is actively doing local search marketing. So that’s that’s pretty good for you there, because nothing rivals local search if you’ve got a solid local search, marketing strategy for your small business, and I see for you you’re running and is it a co-op place for people to work in that people can come in? So that also really needs local search, because what what local search really is is its marketing that consists of you claiming and optimizing your business online listings and it actually shows up in relevant searches.

So if you’ve got Google my business, if it’s actually clearly, you know labeled what your work hours are, what you actually do, who you do it for people will come around to you. Let’s say you own, a local barber shop and somebody really needs desperately needs. A haircut or needs to get their hair done or they’re going to do is hair salon near me, and if your business is listed on Google or is listed on all the other search engines locally, you will be found there.

Do you not? I mean so. Those aren’t really relevant local searches that you don’t want to miss out on okay. So there’s a lot of elements that come around with you know: local search engine optimization, but when it’s done right it can actually put your business on the on the local map and its local branding that you’re also taking advantage of there. So it is one thing that you can actually start utilizing and doing right now, because your local customers are the people that are going to be loyal, they’re, the ones that can actually peddle.

What do you call it word-of-mouth, etc, etc. So you need to make sure they know of your own existence within their neighborhood. You know I mean, because they are also going to be made me searching for your your products and services all right and once you’ve branded with the people that are around you know. It’s it’s now easier for you to branch out, because now you have ambassadors so for a lot of people, local search is complicated.

You know the results won’t happen overnight or you know you can’t just do it once and then forget about it. It is best left to people that are actually actively involved with search engine optimization, which is what I do every single day of my life. So if it is something that you need help with, can you type in the number too so that I can help you optimize your business for local search engines and also, you know local directories all of those things you know that would help you get found by Our audience well, one when they’re, you know actively searching right, then, and then how many of you guys have optimized your website for mobile.

Can you type in the number one if your website is optimized for mobile the number two? If you are almost about to do it, the number three, if you need help with optimizing your your website for mobile, I just really need to see the level of you know intensity that you, you guys really have when it comes to marketing and branding your businesses. Now, if your optimized for mobile, please type in the number one, if you’re thinking about it, please type in the number two, if you need help with it type in the number three all right, because everyone else right now, you’re probably reading this article on mobile right Now almost 90 percent – I’m not quite sure, don’t quote me on this, but 90 % of the people that I see personally out.

They are utilizing a mobile phone, which means the accessing internet. You know using a mobile phone, so if your website has got all the bells and whistles for a desktop, not a lot of people are really using. You know the desktop or the laptop while they’re out of the back. So if your phone is your website is not, you know, optimized for mobile you’re missing out on a lot of traffic right there so have a look and see if it is something that you need help with, and if you really really need help with optimizing.

Your website for mobile typing, the number three and I’ll shoot you through something that you can look at right now to diagnose, to see if people can actually view your page okay for forum, while they’re searching you know, while they’re on their own on their mobile phone. You should also one other thing that a lot of people don’t realize is Google is a search engine, so you should, you know, optimize your website, first of all, for humans and also for search engines all right, so you should optimize your yoyo your website in a Way that people can actually read it and also that the the web crawlers on Google can also read it.

You know some people’s websites that I talk to right now. They still have a website that was created in 1997 between 1997 and 2017. There has been almost three changes with the Google algorithm, so if your website has not been changed in the last three years, you really need to take a look at that all right or if you created it within the last two years, then you should be fine. All right, so I mean, if you you haven’t created it, you know who you haven’t, changed it in the last three years.

It’s time to fix it, man and it’s time to fix it. I mean it’s 2018, you know for all we know we could actually be having phones that I just you know genetically owned. I don’t know modified to just stick in our ears and we don’t have to worry about even carrying a piece. It’s all coming. Have you seen apples, you know all you know earphones that you carry around all the time that are cordless. What is stopping them from on TV, something that he can insert into your ear that stays there and you don’t have to worry about it because right about now look at this.

If your website is not optimized for humans or for search engines, customers are getting impatient. You know we always talk about you know. The attention span is getting lower and lower and lower right. People now want instant results. So if they load up your website – and it takes more than three to four seconds – they’re already swiping right looking for something else – that loads up a bit faster – we now have so much shorter attention span.

So if your website is first of all clunky or an attractive, slow to load, it’s confusing to use people are just going to leave it, and then they take up what your competition has to offer. You know so you want to make sure that, first of all, it’s mobile-friendly, it’s easy to use, it’s easy to read and people can easily navigate it. The one thing that a lot of people have as a big big problem is, we are constantly as business people we’re constantly looking at our website.

We constantly know what it is that we are supposed to be doing. We constantly know what the website does what to press, but if somebody has only three seconds to look at it and then make a decision, are you giving them the opportunity, the right kind of information or the right going to you know buttons to press in order For them to go further either to book a call with you or to do whatever transaction you want off of them when they land on your website, so make sure that your website is loading quickly and because you not I mean customers will abandon the site, especially If you’ve got a shopping, cart, unday customers will live it if they have to go through hoops, and you know in order for them to to make a purchase, make it as easy and as seamless for them as possible and make sure that your site is really Really easy to navigate.

You know, because we’re dealing with a really small screen, so if you’ve got words that are spanning you know across the page, and you’ve got really big pictures that take up the whole screen. Guess what people don’t want to see that and don’t also forget to to end really really clean call to actions. Do not I mean and then tell your customer exactly what to do. This is what I have. This is what I want you to do, and this is why it’s safe to do it with me other than my competition.

You know, for example, you you, you can put a button at the head of your main page that says get directions or call today. That’s an instant call to action, because people are on their mobile phones. They will just easily click that button and then talk to somebody and make sure, on the other end of the line. There’s somebody like yourself who really knows what they’re talking about or not somebody who’s, just woken up.

People have no patience for you to get yourself together. You always got ta, be ready. That’s why I like what Will Smith says? Don’t try and say you need to be prepared. You always got ta, be ready so that you don’t have to get ready. You know you always got to be ready. Cuz. Now we live in a 24-hour global village. You know you need to stop thinking out of the 24-hour box. You never know where you’re you know, clients are going to be searching you from and what time they find you and what time they need to sprechen zie with you, so mobile optimization is also very important, like I said right now, if you’re on a computer or If you’re, looking at a computer or facing a computer press the button f12 alright, and then it will shrink your website so that you can see how it looks like online.

Alright, you’re right Anna says, love the point about why it’s safe to do so. Oh absolutely, Anna, look at this. Anyone with the t-shirts and a pair of sweatpants can start a business these days. You’re not I mean so. Your man worked so hard to get to where we at right now, and you know, we want to make sure that our clients know that we’ve got the social proof. We’ve got the goods and they are not just going to be throwing money.

You know into something: that’s not going to work for them and they’re not going to get value so yeah. You need to show the customer that, yes, it is safe to actually do business with me and that’s why you need to have SSL Certificates. All of that stuff, we could always talk about. If you book a coal with me, and then you know, we can figure out how we can actually help you by actively helping you.

The reason for this show today is to just show you all expand your mind. A little bit of what is possible and what you can actually do in order for you to actually be seen by our audience, since Facebook has sort of stopped them that the reach of pages. You know you know business pages in the newsfeed, alright, so about the mobile, optimization and stuff like that. Google will actually penalize a website if it’s not optimized for mobile.

You know, and the penalty is you’re not going to show up in the search engines, because they know that at least ninety two percent of their traffic is coming in from a mobile phone, and I just want to indulge you right now. Can you type in the number one if you’re reading this show on a mobile phone type in the number two, if you’re, using an iPad and type in the number three, if you’re, reading this on a laptop or type in the number? Four, if you’ve put me onto a big screen cuz, you can do that.

You know that right, if you’re in front of a smart TV right now, you can actually stop reading this show on a big screen. That’s pretty cool Julian Bundy Vidal. Has he got my man hope you had a fantastic weekend right there right see it’s mobile okay, so that’s where your your audience is also viewing from from the mobile phone all right. So also, once you you, your aesthetics, your website is looking cool.

It’s looking all mobile-friendly take advantage of what is called link building all right link building is is something that a lot of people don’t understand. Take it as if you’re going to be the president of your state all right, and then you have a lot of people. Voting for you, so every link that is coming from a credible site is like a vote for you. So the more you get votes from people that are from credible sites the higher the ranking you get when it comes to ranking your page.

All right is that is that an easy, I understand, um, you know um explanation to link building, because people forget or people are tricked into getting links from dubious sites which are not going to help them at all. You need very strong links that are coming from dot edu sites, dot, gough, dot, au. All of those credible sites are from University. You know sort of websites. That actually say. Yes, I think Julian’s website is credible.

I think look Maroni’s website is credible. Then you can show it to the rest of the people, because Google, if you want to understand it, it’s like a library every time somebody knocks on Google’s door through a search and is asking for a website or is searching for something. Google has to present that person with content that comes in to cinder in the way you know of a website, in the same way that a librarian gives you a book.

So they want to make sure that the book that they’re giving to you is a good book. It’s going to you know satisfy whatever questions you might have and that’s what Google also does. So you need to engage in really legitimate, whitehat link, building all right, um Nico says: have you got time to chat about public figure Facebook profile? Absolutely we can have a chat I’ll, send you through a link to my calendar, so that we can quickly have a chance and find out what it is that you are asking regarding that.

Okay. So what I’m talking about link building? These are the thoughts that your website is getting from other web sites. So you get these through blogging. You get these through guest blogging. Every time somebody mentions your website on their own website or when you, when, when you or your website, is mentioned by credible sites like Facebook et Cie, Google uses that as credibility, all right, so link building is a great way to actually show your search engines or Google or Bing or Yahoo that your website is actually popular, every link that you is like a vote.

So if you build links the right way, you know you getting very high quality links rather than a bunch of low quality spam links, because a lot of people just get spam links from India and most of them are linking to like porn sites. Those are not going to help you at all. You need relevant blogs and you need relevant links that are building. You know your the credibility of your own website and he will actually prove to Google that your small business website is relevant and is of high quality.

So so, whatever you’re doing right now, if you have been doing stuff with links and linking please find out from your web developer or web designer, are they using black hat tricks or are they using white hat? You know tricks right there and you can get your links from local news sites. They might run an article about you the moment they mention your your sites there. That’s a so find local business owners or bloggers that are willing to to link to your website as well, and you can also return the favor by writing blogs about them.

You know on your website so that you can, you know, share the juice links or you can do interviews with people and every time you put their website on there. They will also, you know, reciprocate by mentioning your website, which is also yet another vote for you Ray now Nichols under says people think they they don’t need a website. Well, those people – I don’t know what what worlds they live in because right now, if you really really look at it, Facebook has sort of cut the reach of you know the profile pages.

If that’s what you’re asking and you’re thinking you don’t need a website, then I also think that if you’re dealing with websites as your full marketing strategy, it’s like building a house on quicksand. You know during the summer all right when it starts raining. It’s going to it’s going to sink in. You know why, because Facebook is bourret, audience bourret, ground, burrowed territory. So if you don’t have your own platform to bring go back, how are you going to have credibility? How are you going to? How are you going to have anything to show that who are you as a person, because the one thing about Facebook is, you have to continuously repeat yourself for people to understand who you are look at what the Facebook newsfeed is like.

Nikhil you’ve got your ante. You’ve got your partner, you’ve got, you know somebody who is putting on an Advent and then you’ve got your profile or whatever. You know, profile page that you have. People are not coming to the Internet to see what you’re up to they’re coming to see what Sally or what auntie Sally’s cats are up to people that they actually know, and Facebook has caught on to that. So if you, unless maybe the your audience is people that live within your household, nobody cares all right.

So you should actually I mean, make people see things differently, but I feel like. If you don’t have a website, you actually don’t have a business. You actually don’t have a platform, because that’s what your you’re supposed to be having as a business, a platform that gives you the authority to sell. How do you sell to people if you don’t have your own website? Okay, one other thing that people should really look at is: do you know the keywords that people type into search for your kind of work? Can you just type in one keyword that you think people are using? You know to type your to find you maybe on Google, Bing or Yahoo can, or even if people are using to ask Siri to get to your business, what would they have typed in the search engine in order to get you know to where you are because Keyword research should actually be a mandatory part of every small business.

You know in your digital marketing strategy, because the way you’re going to write your contents the way you’re going to reach out to your audience. If you don’t know what they say about your business or how they find you or what words they use about your business, then you’ve lost them. I keep talking about this story about a about a dentist in manda. I think by now he’s read the message. Oh every time I walk past, there’s a sign outside that says: new patients.

Welcome, guess what I am NOT a patient. He might call me that, but I don’t identify myself as a patient. All right are you walking around saying? Oh, my god, I’m a patient! I’m looking for a dentist, no I’m a human being that has a sawtooth all right. So if you’re, not speaking to your audience in the language that they actually understand or in the way they see the world or in the way, they actually viewed themselves as you’ve lost them, trying to say what I mean.

So you need to really know what key words are your audience using to get to find you even on Facebook, even on whatever social media? What hashtags are they using to reach you? Because if you don’t know that, then you might as well close shop. You know cuz, you can use this business key words for so many things. You know because, right now you might be spraying and praying to your audience. If you don’t know the keywords that they use to find you, I suggest that you stop whatever you’re doing and actually go and use tools that will help you find out.

What are people saying about the business that we are presenting to them? You know and a great way to find out exactly what terms people are using to search you know for your services or your business products or or whatever it is that you do. There’s a there’s tools like you know, AdWords key planner. All right, you need to get on top of that Google Trends what people are actually typing into the search engines.

You can also use that to create content. That’s relevant, there’s also a tool called keyword, tool, dot IO. That will also show you what people are actually typing into the search engines so that they can find the type of work that you’re doing or even some such recommendations. Every time you you, you, you you, you read, you hit a block, find out if you’re a dentist find out what people are typing into Google and then use that to create your content.

You know every time Google tries to complete a search for you and Google. That means somebody has tried to type that into Google. You know all people are searching for all of those boxes. Those things help you figure out. What else are people looking for that? I can be of service to my audience, you know, and then you can insert those keywords into the pages of your website, just try and make it as natural as possible so that it makes sense within the content that you’re putting out in your blog posts.

You know, and one other thing that I don’t see a lot of people doing is actually asking for email addresses. You know as soon as somebody lands on that page. Can you tell me how many people have an email strategy within their business type in the number? One is you’ve got an email strategy type in the number two. If twenty eighteen is the year that you’re going to think about it type in the number three, if you need help with an email marketing strategy, you see because I can’t remember the last time I went through and lying in, a retail store or something like that, And the cashier didn’t even ask me for my email address: it’s become so natural now, if that people are coming to your website, maybe people are busy.

Maybe somebody is you know, fixing dinner or they’re trying to wipe their daughter’s bottle or whatever. It is because I’m talking about myself or they’re in public transport get their email address so that you can always send them relevant information. Depending on what landing page, they landed on your on your site because people just coming to your website and you’re not doing anything about them or retargeting them or trying to get them to get back to you.

That’s a waste of advertising money. If you’re advertising to get those leads, you know so yeah. That’s easy. It’s like a check-in checkout ask your customers for their email address and once you have your customers, email address, respect that don’t just spray and pray just because you know they’ve, given you the the email address, you now have to seek permission from them by being relevant By engaging them by actually educating them and inspiring them, while providing value and positioning yourself as a person that can serve them with whatever product you’ve got on them, because if you don’t there’s always online reviews, you know and online reviews, you can’t you can’t change them.

So don’t spam people but make sure you’re being relevant and that’s where it helps you actually own a space within the online space, because if you have people’s email addresses, you have given you permission to sell to them. You know, and then one other thing if you still are adamant that Facebook is the thing for you just give Facebook live and try. You know, try and if you’re doing it maybe twice a week, try and increase your life articles.

You know what, because people really now want to communicate. People really now need to see if you’re, the right kind of person who can sort out their needs, they need you to help them by actually helping them. So it can be a great way to actually add that human element to your small business marketing strategy. In any case, what are you too busy doing chasing shiny objects instead of creating and relating to your audience? You know so all of those people that you know one one thing that I want to advise you to do is when you are at a live event or at a geek, try not to get too excited and go alive, because people are expecting to see you And one thing happens is I’m talking about me personally and then they don’t see you.

They see other people then automatically you’ve. Given that person they’re reading all the credibility and that’s it you’ve lost that person only try and go live when it’s you or it’s something to do with you tonight I mean because that person also has people that can take a live article off of them. So you know it’s just an option that enables you to connect with your customers in a more personal level.

So don’t abuse it do not. I mean just like right now, I’m really being considerate of what people are saying and also engaging them in a certain way. You know – and this is a bonus if you go like on Facebook or maybe on Instagram, your followers would actually start getting notifications that tell them that your life, so don’t take advantage of that. If people notice that your colleague real content is not valuable, then they’re just going to skip and the more your articles don’t get seen the more Facebook puts them down the you know the the the ranking order so yeah, it’s just one of those things.

I really hope this article is going to help you, because a lot of people really are lost right now as to what to do how else to reach out to their audience. And I really want to help you by actually helping you, because all these strategies that I’m talking about this is just top off the cuff type. I’m you know stuff that you know when we sit down. I really want to personalize it, and you know with you.

So that we can actually help you be, do and have a business, that’s profitable and enjoyable type in the number three, if you’ve readed it up until now, and you really have questions that you want me to personally answer pertaining to your business in the meantime. Thank you so much for tuning in and enjoy the ratio that

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Online Marketing

YouTube Strategist – Marketing – Chicago Production

Hello, Chicago, a blue sky article productions are marketing. Articles will help you reach your goals. These are three key marketing tools. Our web articles, elevator pitch articles and webcast small business owners. Now you can have a powerful article online. Getting your article produced is just a call away call us now: at 8472, 959 555

Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

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Online Marketing

Facebook Ad Optimization 2019 [View Content, Add To Cart, or Purchase?]

Content Add to Cart or purchase when it comes to your Facebook ads and specifically specifically for products that you’re selling, like Shopify products drop shipping products and so on, and so on. I’m making new articles every single day talking about Facebook, Ads Shopify. All of these processes to make you an extremely good Facebook ad buyer so make sure to hit that subscribe.

Button ASAP. So before I get into showing or like talking about view, contents Add to Cart and all that I need to get a product up on my store and don’t worry, it only takes like two minutes. Let me just try to find something here. Maybe that’s trending rings from women solar, light running shoes. Let’s do a crossbody bags for women’s, because I see it’s trending, I’m going to search by orders, and this is a topic that I get asked like every single day.

Literally. So let’s go ahead and pick this one. This one looks like it has some good images here and people just want to know hey. You know what do I start with when launching new products do I start with view contents Add to Cart or purchases. So let me just go ahead and answer that in one second, once I get this product all set up and launched I’m actually it only takes me just come minutes, but let me go ahead and import it here, import list.

What do you want to call this? Tassel over the shoulder crossbody crossbody tassel bag. I don’t know how to spell and this description. Well, I need to get to the content in this article, nineteen, ninety five and three: nine. Ninety five, okay, perfect: let’s import to the store – and I am almost there so usually the way I like to do it is it really depends on your pics alright. So let’s go ahead and launch this real quick make the article it’s so funny, because people asked me also like I think I might have already launched a article about this, but like how many projects do you test per day as many as possible? Let’s say comment: yes, if you love heart their thumbnail, let’s call it cross.

Make articles grab the link okay, so the article is being created and we’re just at the point about to be at the point where I I pick my optimization, and it is really really key that you pick the correct, often optimization and like I was saying it Really just depends on where you are in the process. If you’re like me right here, where I’m launching a brand new product, I will usually target view content or Add to Cart and what would decides? Wouldn’t I honestly kind of do it randomly like one product I’ll test? You content one product I’ll test, Add to Cart, but the reasoning behind this and you can see the articles made.

The reasoning behind this is those are easy for Facebook to get, and you can see this is where I’m doing my targeting. So I like have Tassel, I have handbags and then a chill goes and finds more that are similar to that. So, like Michael Kors is probably good runway fashion, JustFab, okay, cool and let’s go ahead and go hit next step. I’m building out my campaign right here so grab yours and then here we go.

I can pick my Add to Cart view, content or purchases. So for a new product I usually don’t do purchases, and that is because, with Facebook’s their suggestions, you know my rep everybody else’s rep they’re, all they all say hey. You want to get 50 conversions in the first three days or so so, if you think you can get 50 purchases in the first few days of a brand new product go for it, but I highly doubt that unless you’re doing huge budgets, you know I’m saying, Like I do probably three to five dollar budgets – and you saw – I picked five different interest, so it’s going to create five ad sets, so it’s going to be 15 bucks.

The one that can get 50 conversions on is view content. For sure I mean if it doesn’t get 50 conversions, I probably kill the product, but I can also probably get Add to Cart. So I’m always picking one of these like higher up the funnel conversions, because I want to feed Facebook what they want. They say they want 50 conversions, okay. Well, let’s get you 50 conversions and then later I’m going to move to purchase, so the the the very correct way to do this would be to do it.

This way, you pick view content because it’s a brand-new product right. So I’ll say like isn’t this crossbody cute and I would pick my page pick. My pixel and I’d say: hey view content because I know, for you know, 3 times 5 interest, which is 5 different ad sets it’s going to be $ 15 going to women 25 plus, I should be able to get 50 convert. Conversions 50 view contents, because that’s just them opening it up the Shopify store and browsing around the page right, so I should be able to get 50 in the first three days off 15 bucks.

Let’s see, let’s say it’s a dollar view content, that’s 45, but I probably want to keep it if it was a dollar view content. So if it was at 75 cent view content, then that would be more than 50 and then what I would do is since I got 50 view contents. I would move it to add to cart. So I just go into the same campaign. Select all of them and then say, hey, Add to Cart conversion now, once it got 50 add to carts and it’s still doing well, I mean the campaign is still running.

I might have turned it off by now by the way, if it’s not showing me good results, I gained some purchases and whatnot. You check out my other article for that, but pretty much. I do like two to three times margin then turn off, but now switches to Add to Cart right and then, if I’m doing really well, like I mean a lot of sales, eventually I’m going to go to purchases because purchases, it’s saying, hey Facebook, go find me Buyers, you know who people who buy things online go find me more of those, so I can crush it.

So do 50, you know start off with view contents or add to cards, get 50 of those and then move to purchases. That being said, some products I’ve had they do better off at the carts, and maybe that’s because the conversion is easier and Facebook can optimize and there’s not a huge fall off from Add to Cart to purchase, but some do better with purchase so later on. In your campaigns, you always want to use add to cart or purchases.

I never really like on late stage, campaigns that are doing well. They can gain sales, I’m never doing well, just based off view contents view. Contents is like a rush of traffic: hey Facebook, here’s the data, you need and, to be honest, I usually start campaigns with add to carts. Sometimes you contents, but I always move to purchases and if the purchases don’t do as well. As the Add to Cart, I just moved back to add to carts, don’t be worried about switching up your conversion.

It’s fine! I’m going to call this ad chill crossbody and you saw how I launched that really quickly. Right click launch ad: it’s going to create the campaign, the article all that good stuff. So that’s another key like people ask me: what’s the key to success with dropship, I mean it’s finding winners. How do you find winners test more products? How do you test more products? Leverage tools like add, show in order to test products quickly.

Let me know in the comments below what are you optimized for you know. What’s your strategy, are you optimizing for add 2 cards of you contents purchases? When do you change them? You can see the campaign’s just been launched. I probably hit refresh over here and see it launched inside of my ads. It’s kind of a test account here for my articles, but you can see the cross body has been launched. Let me know below what do you walk to Mai’s for where you see the best results? For me, it’s usually Add to Cart.

https://m.youtube.com/watch?v=zFBR3qT2j08

So that’s why I launched /, Add to Cart. You can see they’ve five ad sets been created, women, women, 25, plus all those different interests and I’ll be able to see really quickly. Is this a you know a good product or know if it is I’ll, spend some more time on it? But the key is like spend as little time as possible testing each product. You’ll find more winners. You’ll save more time, see the ad here pretty solid right, so that’s about it guys make sure to go ahead and subscribe.

If you don’t worry about Joe, there should be a article showing you more about ad show subscribe to the article to the blog I’ll, make more articles every single day and yeah hope you have an amazing day, I’ll catch you in the next article bye,

Looking for a company that will have your back? Check out the video below:

 

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Google Places for Local Business Florida | Boynton Beach | Delray Beach

Are you tired of advertising on yellow pages, with little to no results? We help you get more business using the power of the internet. We put your business on the first page of Google, with a professionally optimized google places listing, don’t delay and get your Google Places package from us today.

 

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How Spotify’s Playlist Changes Affect Music Artists

The listen account from the discovered on playlists on desktop, which I think is a very disappointing thing to close out yeah there’s. So many interesting arguments I hear about this. What is your respect so from one perspective I can understand you know it was. You know supposed to be like knowing reuse it so much, maybe because all season on mobile, but and also their thinking is probably going to stop like the defect playlists so much.

But I actually think that by taking away this, you lose transparency. So if I’m looking at, if I’m trying to picture a playlist, not a smaller playlist, not going to see smaller artists, I know that that place program and come up on their profile and if the analysis is not correlating to the actual number of followers, then I Know it’s not a good play list. I won’t have that option anymore, to check all right and that’s the interesting thing man, because it’s all about who are you trying to serve at the end of the day? All right, we can say hey this platform is for consumers is not necessarily for artists.

In that way, we use artists to serve consumers, but it’s not necessarily for artists, so it does make things interesting right, because you want to please artists, to the extent that you can serve to the consumers, but at the end of the day it doesn’t they they Try to is Lowe’s politic things where you use an argument that sounds like you’re doing good, really to also take more control over the platform and eliminate some of your competition, because the third-party playlist, you know a real thing right there useful, but you take away from Buddy utility, a from the artist like you say, like it, makes a lot harder to understand.

How do I take advantage of this playlist? Which ones do I want to get on, and I know they say that it’s it helps more so with making sure that people are focused on the quality of playlists and – and you know not gaming numbers and things of that nature, but really it just makes it Yeah, I don’t really find a world where it’s actually better for anybody. No it’s annoying so see, doesn’t make any difference at all to bigger eyes, because obviously those are going to be big, but for independent artists and smaller artists.

It’s a big difference, especially as a lot of artists were tweeting out that it’s um there’s a really valuable free marketing tool and there aren’t many of those around they’re, actually free notice. What everyone yeah yeah. I mean to me, though, at the end of the day I go and overthink it because look if you see you can still see the type of playlists that certain artists on off huh, so you can still reach out to a playlist of the artists you’re.

Listening to and things like, that’s one route right. If I’m, if I’m listening to artists I’ll go to similar artists, I can see what playlist your music has been picked up for, so I’ll just go reach out to those playlist and make sense. You know you can tell still in its own by Spotify or not so, there’s still that path of kind of understanding, the quality of a playlist, which is more how you want to be looking at playlists anyway, but there’s still paths to get there.

And then you can utilize other sites like chart metric, do maybe you’re paying. For you know the professional premium account to start to get an, I feel of which of these you’ve pretty much see the exact same stats or everything in their spot of expires. Take an more orange arm measure, so that’s still there you just have to get some more money. Is that can import things for this side that usually you’ve go on the desktop on Spotify and you go on the ice profile and you would see the five top players there on you’ll no longer have to see the listeners account used to be able to see The playlist, and also this doesn’t impact Spotify thrice at all.

You’d, never see all the place you’re on yourself on your own account doesn’t affect that. You ever see what place you’re on and how many listeners listening to your music, it’s just on the front end for you know the general consumer, general user. You can access it yeah. I mean in that vein. I might actually flip. I mean I I can at least understand in that instance cuz. I they’re trying to say that they don’t want people to follow a playlist based off of social proof.

They want people to follow a playlist based off of whether they like the playlist. Is that what they’re trying to say? Well, maybe – but it doesn’t go far enough because to do that they would remove the followers count from the playlists altogether. Wouldn’t they they’re going to do that? Well, you’re saying the consumer wouldn’t see the playlist, though right they have to see the place. You just can’t see the number of listened to Scott on what I’ve talked about playlists.

Well, that’s what I’m saying they. They won’t see the path, but your argument is that it wouldn’t just be that the consumers can’t see the follower account. You think that if they really care they wouldn’t let anybody feel the follower account yeah. I think so, because obviously they’ve also you can everyone can see the moment I can see the number of other players has got. What you want to know is how people actually listen to that playlist and removing this takes that away to some extent it’s just a list of listeners that are more important than the followers engaged.

I don’t. I actually did. I disagree with that because I think that is a consumer yeah. They should be focused on whether they like it or whether they like a playlist, I’m not nothing more than yeah yeah yeah so but on the back end, there is still utility. If I have a playlist, I’m going to be able to know how many people are following my playlist cuz, I can judge other metrics there’s a lot of reasons for me to understand that.

So I wouldn’t say I don’t know I just like anything. Alright, there’s a lot of websites that don’t allow you having to have an insight on the front end, because it’s not tuned and user experience that allows you to see a lot more deeper into it on the back end, because there’s all these functions to it. So yeah, the other point I made on my newsletter was that oh, my ladies was just on desktop. It wasn’t on mobile apps, which the main way that’s what files used anyway, therefore, will it make much of a difference that part yeah? That part brings things into question like what are you doing or why are you going if you, you know, why are you going to buy this way? Cuz, as you said, is he’s mostly on mobile.

So, what’s the point of just doing your own one or not or not, the other, I guess we have to wait to see fit for this one, but if there’s just a sign of things to come, we’re always going to find on a different way around to Do whatever we need to do?

My favorite musician as of right now.

https://soundcloud.com/myles-brown-321811388/laminar-flow

 

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Nudges to #1: Google My Business

But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.

But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.

 

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Branding Story Attributes and Elements – Session 2 Lecture 2: SMU101: Intro to Branding Unit

We need to familiarize ourselves with what these are and then relate them to the branding stories that we tell so some of these conventions are first a central premise. The central premise is the whole point of telling a story in the first place. Basic story, premises are things like power corrupts or bad people can be turned good or saving the world is worth the effort or even love.

Conquers everything premises tend to be easily identifiable universal human themes. A clean premise is when it’s easy to say what a story is about in just a few sentences when it comes to branding the premise, will always be an aspect of a brand’s promise or value without a premise, a story just doesn’t have a point. The second convention – strong three-dimensional characters after the premise has been nailed down the story.

Development process moves to developing strong, engaging and believable characters who an audience will come to care about in even Route 4 and branding a character can be a little character that you develop to represent the brand think about things like the Pillsbury Doughboy Ronald McDonald. The compare the market meerkats, the Green Giant, the Michelin Man in the PG, tipps monkey or a character can be a brand’s personality.

The cheekiness of John Smith lager the irreverence of tango, the elegance of Jaguar, the integrity of the body shop or the no-nonsense nacinda pendant newspaper. A third convention is something that I call the confined space and few things are as confined as a hundred and forty characters of a tweet or the standard. Five hundred to a thousand words of a blog post or sheet of a4 for a press release or three to five minutes of a YouTube article for a story to have a chance of making a point and has to eliminate all extraneous details.

Focus on one points and a character or a group of characters who has a good reason for existing a story that wanders around is aimless or unfolds into a series of unrelated circumstances will only confuse an audience with useless details. The fourth storytelling convention is having a protagonist. Traditionally in storytelling, a protagonist is someone who is on some sort of a quest or undergoes a transformation.

The role of the protagonist is to carry the audience through the story, which is why this is the most important character. The protagonist sees more clearly understands things sooner, makes the good guesses more often and takes the right path when everyone else says he’s crazy. Harrison Ford has made a career out of playing protagonists characters we or other characters initially may not like, but who ultimately changes for the better han Solo.

Decker from the Blade Runner Indiana Jones are all classic protagonists. Brending doesn’t have this kind of protagonist and branding the protagonist. Is the problem the need the requirement or want that your brand promises to solve for satisfy a brand protagonist in this light can either be explicitly or implicitly stated if Brent X wants to convey the convenience of international banking having branches all around the globe? I’m stressing this too globe-trotting explorers a business people, the inconvenience of not having such a bank is usually an explicitly stated protagonist.

Most service companies explicitly state the protagonist in their stories. Luxury beauty and fashion brands typically use an implicitly state. A protagonist Brand X will make you feel youthful what’s implicit is that its audience feels insecure about their gray, hairs or wrinkles or weight or whatever it is? They feel insecure about that and security is the implicitly stated protagonist. Think of these as the elephant in the room that no one wants to actually say is there.

Another story convention is called an antagonist. An antagonist is someone bent on stopping the hero or the protagonist of a story. Your antagonist s, –, are your main competitors. Few brands actually name their rivals in their stories. However, they’re usually clever clues in clues about their identity at aardvark. Our antagonist, unsurprisingly, were major labels. All we had to say was we listen and we learn and our audience knew exactly who we were talking about and how we were different.

Another story convention is called an arch. An arch is like a bridge. It gets you from point A to point B. Your story is about fulfilling a need or a problem or a desire. If your brand satisfies a problem, the arch is a person going from having a problem to understanding that your brand will solve that problem. If your brand is fashion-related, for instance, the arch is going from not knowing what to wear to the office party to seeing that dress, causing a stir.

Another arch is someone who is bored of all their article games in thinking that your article game is just what they need to relieve their boredom. Every story needs an arch. Another convention is conflict. Typically, a story needs conflict for branding. I say a story needs resolution. If the arch is the bridge resolution is the final destination, it’s the engagement with the brand, whether that engagement is a purchase or acquisition of certain services.

Well, this isn’t a story element. It’s the outcome. A branding story always aims for as a set of conventions. Each one of these seven has its role to play in conveying relevance and uniqueness to a brand story’s audience. So, to recap: the story is comprised of seven elements: a central premise, a three-dimensional character, a confined space, a protagonist and antagonist an arch and resolution. We will be exploring these in this lecture, as well as the following lectures within this unit.

Keeping these seven elements in mind in this lecture, we will be exploring two critical aspects of storytelling, developing an understanding of why storytelling establishes audience, connections and developing an understanding of strategic storytelling element. In addition to seven storytelling elements, strategic brand stories conveys six levels of meaning and I’ll briefly introduce what these are now.

The first is the attributes of a brand, in other words, what it is that makes a brand different and unique. The second level of meaning is the benefits of a brand. The third is a brand’s values. The fourth is a brand culture. For instance, a pehoe Apple has a culture about innovation. Jaguar has a culture of luxury and elegance Minnie’s ministry of sound has a culture of fun and hedonism. The fifth is the personality of a brand in the 6th level of meaning is understanding its audience through tone of voice vocabulary.

Images, music – in other words, all of the things that a brand story uses to convey, meaning. So, let’s spend some time exploring brand attributes brand attributes address specific aspects of a brand. In other words, they signify the basic nature of a brand. They are a bundle of features that highlight the physical and personality aspects of a brand attributes are developed through images, actions or presumptions.

They are a collection of characteristics, personality elements and associations that make a brand uniquely yours boiled-down. It’s what you bring to the table that no one else can attributes convey. Uniqueness attributes, convey uniqueness and distinctiveness. Attributes can also convey a brand’s value and its promise understanding your brand’s attributes helps you define the confined space. Your story must work with them.

You can think of this element as a filter filtering out everything that is extraneous to your brand story. To keep it on point. You can also think of it as a boundary or a frame for a conversation. Keeping your basic story focused and concise within a brown story. Attributes will always be the central premise. Specific attributes can also be the three-dimensional character, or sometimes even the protagonist, which one it is will depend on the story you want to tell and that story’s point the attribute you wish to tell a story about may also influence how you want to tell that story.

In other words, determine whether you’re confined space will be a short article, a blog post, a press release an image, a some of the form of communication. With your audience, understanding your brand’s, unique combination of attributes helps you establish it convey the following things: you are different. The clarity of the message you want to deliver to your brand story, the perception and audience has of your brand.

This perception should be heightened and strengthened, strengthened by every brand story. You tell or brand experience that you share two-way loyalty. Your end of the bargain is not wasting your audience’s time. Each and every story you tell or experience you share has to be meaningful and relevant to your audience. Your loyalty to your audience should, in the medium to long term, result in your audience being loyal to your brand.

To illustrate the point about Brown difference on the screen or two very popular brands, of coffee, keeping the concept of difference in mind. They are at the end of the day, both just cups of coffee and your opinion. What makes one different from the other, what Association do you have for each one of them think about the brand messages and their advertising, which one do you listen to and why? How does the branding messages for each influenced you do they do their messages influence? You spend a little bit of time thinking about this pause, the article here, if you want to spend a few minutes just thinking about these, your answers to these questions you’ll be answering similar questions these in the scenario and the template exercises that accompany this session brand Benefits are about what it is.

Your brand does if a brand exists to solve a problem than how exactly does it solve that problem in a way that no other brands can if it exists, to fill a void or a need or desire, then how does it fill this in a way that A similar brand can’t what positive experience action or outcome can your brand provide. This is another aspect that relates to the central premise, part of the story. It is also the arch that leads to a resolution.

Brand values explain how you can prove what you can do and why you can do it better than your competitors without a unique value proposition. Your brand lacks focus and leaves an audience confused. The more value that your Brown brings to the market into an audience. The stronger your brand can be. This needs to be something beyond a profit motive. Why are you passionate about what it is that you do? Brand values relates to the protagonist element of your storytelling.

Remember in branding the protagonist is the problem the needs requirement or want that your brand promises to solve or satisfying solving or fulfilling is its function and its value to get to the root of your brand’s value. Ask yourself these following questions: who are we? What do we stand for? What do we do for our audience? How does our audience see our brand and what do they think it stands for now enter your story’s protagonist who solely exists to answer just these questions, the central premise of your story solely exists to allow the protagonist to answer a specific question.

The penny has probably started to drop why this approach is more powerful, more effective than merely bombarding people with just the standard by this message and why we’re spending so much time in the first in this first lecture for this session, covering story to storytelling, hopefully, you’ve Begun to see the relevance between the seven storytelling conventions brand attributes and how strategically produced brand stories can use these to create associations about a brand that links to memory.

If not, don’t worry this, this is a theme that will be developing far more fully over the next couple of slides. So what is this thing? We call brand culture. Let me spend a little time answering that by outlining what creating a brand culture actually accomplishes, a brand culture creates a sense of community with this audience. It’s the shared aspect of storytelling and all of the elements that go with that story.

Each element speaks about your brand’s: they create associations that should mean something and stand for something. It’s the act of sharing, whether it’s experiences, knowledge time, advice, ideals, beliefs or things. All of this creates a culture or an environment. A brand culture creates an experience with its audience. It’s actually audience focused. It develops a sense of empathy. A brand lets its audience know that it understands what it is they want need or requires.

A brand culture also defines your brand’s ethos. It is the proof that you walk the talk. It’s the proof that your motivation isn’t all about the money that there is a genuine passion on your part for doing whatever it is that you do this aspect links to your stories, central premise. It can also be your story’s protagonist and also its character, which one will again depend on the story that you want to tell and the reason why you want to tell it okay, so what’s brand personality, all about then Brown personality is it’s a set of human Characteristics and attributes that are attributed to a brand name, it’s something to which an audience can relate to you at an emotional level, and this is the added value that our brand gains, apart from its functional benefits.

Think again, back to that Dyson example that I gave just like any other Hoover, but when you really start drilling down into it, it’s all about the lifestyle and actually not just owning a Dyson but having a Dyson home brand personality is a hundred percent about the Three-Dimensional character aspect of your storytelling: this is something we’ll be discussing in greater detail over the next few slides.

Why is having a brand personality? Important? It’s about establishing a perceptive difference in uniqueness, using personality archetypes gives your brand to personality and a story that everyone can understand and relate to both internally and externally to your business or your service. Art fork records personality was kind of like the older, older brother or sister. You want it to be when you group, when you grew older or a cool, older, cousin or a hip uncle most families have one of these.

Their tastes are a bit ahead of the times, but they’re unquestioned when they speak. Everyone listens to what they have to say. They don’t follow trends, they make the trends they had, that undefinable and unquantifiable it or x-factor, and yet they remain very grounded and very down to earth. They’re, not arrogance, which kind of makes them even cooler. They also like to share. It was the right character for the company and one that worked and still works incredibly well, once established, it was a brand personality that worked across cultures and geographies that cool family member personality is universal.

Considering the majority of record labels, don’t even have a brand personality. The fact that aardvark had won much last one that worked well, may the label stand out in a very positive way even more. It was no accident that the label attracts the audience that it does. We were very clear about who we were as a brand. What we had to offer and why we were passionate about the business that we were in our brand stories in character clearly delivered the message.

There are five basic dimensions of brand personality which you can see here on the screen, and I apologize again. This is part of the reason why I split this overall lecture into two halves. I’m heating you with rather a lot in this one so between you know, seven but storytelling elements, six levels of meaning, and now we have five personality dimensions in the table. You’ll see a dimension name like sincerity and the traits that are most often associated with that dimension.

In the case of sincerity, the traits most often associated with sincerity are dermis, disa, t, honesty, genuineness and cheerfulness. This is an area that has undergone extensive research for decades. Hence the identified traits associated associated with each one of these five dimensions. You are quite literally looking at the results of hundreds of millions of pounds worth of marketing research.

While this money and interest spent on brand personality, people make purchasing decisions based on any number of associations, they have with an individual brand and companies spend millions on advertising and marketing activities so that they can influence what those associations might be. Just as we each choose. Our friends, based on their personalities, brands, can elicit the same sort of response and consumers understanding your brand’s personality will transform how you approach an audience.

It’s also one of the fundamental foundations of creating a branding community. Let’s look at the first dimension sincerity. Consumers interpret sincere brands, is being down-to-earth, honest, wholesome and cheerful so using, I don’t know julia roberts as an example of a actor or actress brown, but the house sincerity associated with it sure some people will find julia roberts annoying, but most people find her endearing.

The kind of woman you could sit down with for a chinwag at the kitchen table next up is excitement. The most exciting brands are daring, spirited, imaginative and on the cutting edge of things not only are Burton Snowboards on the cutting edge of technology and performance. The products bearing the burden names are designed with their audience and minds, funky, graphics and for thinking designs make Burton a leader in their competitive industry.

Next up is competence, reliability, intelligence and success are the traits best associated with brands associated with competence. Even in these trying economic times, there are a few financial service firms that still manage to play well in in an audience’s mind, Ernst & Young is the stable, successful smart guy next door. Who can tell you how to transform your business? Sorry for the sirens? It’s just proven to be one of those days really.

Next up we have sophistication a brand that is sophisticated, is viewed as charming and fit for the upper classes. When it comes to esteem, in seemingly eternal longevity, the chanel brand is unequaled in good times and bad. This brand remains strong as a symbol of life lived in all the right places, doing all the right things last we have ruggedness. Interestingly, an audience picks up on this personality dimension quite well.

Rugged brands are seen as outdoors in tough. The North Face has built an empire by outfitting people who actually do Chris carry things outdoors as well as those who just want to look good now. In most cases, a brand only has one dimension. There are others like aardvark, who have more than one and I’ll explain how this works overall, aardvark mixed sincerity with excitement, both of these dimensions captured its brand personality.

Now, where things get a bit, tricky was defining a dimension for aardvarks different audiences aardvark, not only releases albums within staggeringly different music genres. It sells music to the public and to other companies, so taking the first part of that first selling, music to the public. We couldn’t brand our alternative rock releases, the same way that we branded our minimalist electronica releases that it just wouldn’t work.

Alternative rockers, wanted, ruggedness and excitement. Minimalist electronica lovers wanted sincerity and sophistication with the Dasha competence. We reflected each tribes, dimension, preferences and all of our branding messages to each all the while making sure the overall look feel and style were congruent to the overall aardvark brand. In other words, we played with various aspects of the overall brand character and personality and tailored each to every genre of music that we released.

The fun was in developing an overall brand personality and character, an umbrella or master personality, as it were. That could enable us to do all of this. An additional layer of complication was licensing and selling our music Jude’s strategic business partners. Partnership deals with international music download providers, other record labels, other music publishers and people who rented our music for television, film and gaming game production companies was a large part of the overall business and it would have been really inappropriate to send another business.

The same kind of branding stories or have the same kind of branding character as those that we sent to the public when it came to our business partners. Competence was the defining personality dimension with a dash of excitement and sincerity, and if this sounds like having multiple personalities, it kind of is most entertainment. Companies do have multiple faces. We have to it’s all about understanding the wants and needs of the various tribes who make up our overall audience in what’s meaningful and relevant to each one of them.

If you go on to own or handle a company, that only requires one dimension, be very, very thankful and be very, very grateful. The point of the aardvark example is this understanding these characteristics for your brand’s, but, more specifically for your audience, support you in framing your strategic branding, storytelling, okay. So what is brand audience you’ve already done a bit of reading about this and you’ve heard it and wanted to the articles that you viewed already an audience is what we used to refer to as consumers or customers.

An audience is also composed of distinct, individual tribes. What we used to refer to as demographics, traditional marketers, still use the terms, consumers, customers and demographics? I don’t it kind of a lot of the kind of newer generation of marketers. They don’t either. Is that I’m not alone more and more marketing people have begun. Abandoning those old fashioned terms for audience and tribes, so why would we do that terms like consumer customer and demographics, dehumanize people? They turn living people into an abstraction and other that is reduced to use statistics or a percentage point they’re? Not us.

We can do horrible things to them like spamming in direct mail, because we no longer see them as being human. Like us, consumers, customer and demographics, traditional marketers, see them as just the life support systems for wallets purses or checking accounts. That’s all they’re worth audience and tribe’s is an affirmative view. People who think in these terms want to exchange experiences and yes, goods, products and services as well, but what we want to do these things in a more positive way, a way that isn’t reductionist.

We see audiences and tribes as humans they’re, one of us. They have thoughts and feelings and opinions and aspirations, as well as wallets purses and checking accounts. While they may all sound slightly hippie dippie a way to approach this kind of work. The rewards on many different levels makes the effort worth it. Audiences are loyal. Audiences can also advocate on your brand’s behalf numbers and statistics can’t advocate, and they never will before.

Listening to this last part of the lecture, I suggest that you refer back to your notes about the seven elements of a story which, just as a reminder, the central premise: the three-dimensional character, the confined space, the protagonist, the antagonist of the arch and the resolution, and Really understand what each one of these elements are and what they contribute to a story. I’d also suggest revisiting your notes about the six levels of meaning which, just in case you forgotten our brand attributes brand benefits, brand values, brand culture, brand personality and audience understand the relationships in the interactions between the seven story, elements and six levels of meaning.

You will need to relate what you learned in the first half of this lesson to the last bit of brand storytelling that we’re about to cover here. We will be building on that knowledge, which you will need in order to complete this scenario and the template exercises for this session. A good strategic brand story is also measurable. In other words, your brand’s story is the most important statement you can make to ensure it’s as powerful as it can be document your story and ask these three questions.

Number one. Is it relevant by relevant, I mean you can state what you think is important, but the only thing that matters is that it’s important to your audience make sure your language feels like it belongs to them. The second question: is it valuable by valuable I mean, does your brand story deliver real value to the lives of your audience if it isn’t immediately evident, go back and craft the statement, so it delivers the value third question: is it extendable and by extent extendable? I mean: can your brand story extend across your entire? Offering can it grow with you into the future, make sure that your story has enough depth and again think about the example that I gave for that umbrella personality for aardvark? That’s a good example of making something extendable here, I’m going to give you some storytelling secrets: have you ever read a corporate website, that’s so dry and so factual? It nearly puts you to sleep.

Conversely, have you read one of those about us page that was so painstakingly detailed? You know the ones that kind of say it started when I was born in a small town and college. I studied then, 10 years after that project we decided to, and it just goes on and on and on in my new detail, so much so that you’re utterly confused by the second paragraph. Another thing to keep in mind: that’s basically don’t do that.

Keep things nice clean and streamlines another secret. It’s a story! Writing have you accomplished something unimaginable overcome an impossible hardship over joy to find your passion tell your audience about it. These are evergreen ideas and emotions that will always resonate with your audience. It shows you’re genuine and it shows it again beyond a profit motive. You have a real passion for doing the thing that it is that you do challenge yourself to tell your anecdotes in two or three sentences to stay on course.

This is a topic will be going into far far more in depth than the whole kind of writing more effectively online course, but for now just kind of think about how you can put things in a very, very succinct way, some more storytelling secrets if you’re a New customer or new client met you in person. After reading your website, or blog with your, be a big disconnect between that and your real personality, showcase, your personality and unique style by telling your story in your own voice give your audience a glimpse into the kind of person or brand that you are this.

Should this will always show you and demonstrate your passion and the next one stumped on how to embrace your voice on paper risk? Looking like a crazy person and actually say out loud the story, you want to tell online even record it with your smartphone or one of those dictaphones transcribe it and then edit it just to round out the edges and make sure that everything is smooth. If you saw clothing, that’s primarily aimed towards professional twenty-something, women want to think about creating a blog or a blog series, at least that offers fashion advice and tips for dressing well at work or outfits that take you from the desk to drinks.

Afterwards, you get the idea, there’s kind of stories tell the stories your audience want in need to hear another little tip is um devote 30 minutes to getting to know your audience better. What are they reading? What do they comment most on? What are the biggest challenges? Craft blog posts addressing what you’ve learned and in doing so remember the personality dimensions, but also remember the six levels of meaning brand attributes, benefits, values, culture, personality and audience that wraps things up for this lecture.

I wish you all the best for your work on the scenarios in the template that accompany this session, and I will see you in the next session.

 

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Online Marketing

Social Media to Build Your Brand with Angela Brown

Lots of us belong to private Facebook groups and we belong to online forums in different places where social media is shared, and many of us are using those social media platforms to build our business. So if, for example, you are using the social media platform and your brand online is inconsistent with the brand that you’ve created with your customers, there’s a huge discrepancy, and I don’t mean to be a stickler about this, but I’m very keenly aware that anything.

You say online: please stop if you’re doing anything else and you’re not paying attention. Please stop and give me your undivided attention right now, because if you only remember one thing from what I’m sharing with you today, this is it okay. I need you to pay attention to this. One idea anything that you share online and I do mean anything can be screenshotted and it can be posted on a yelp review on a Google review on a private Facebook page on a public Facebook page in another.

Facebook group, or wherever your clients and customers hang out so anything that you say, even if even if pay very close attention to this, even if you’re cussing out one person that has offended you in a private Facebook group, here’s the reason I know this to be True, I are on five Facebook groups and they belong to different areas of my business. I get on a daily basis, twenty to thirty screenshots that have nothing to do with anything that happened in our group.

Did you know that this professional just said this and they sent me a screenshot and I look at it? I say that’s really interesting. I recommended that girl a week ago to a client of mine, but I never would have recommended her if I knew she was capable of that, and I take her off my list of recommendations. I don’t confront her because it’s not my business, it was not. My conversation, it had nothing to do with me, but without her ever knowing it, she just went from.

I really like this person and I’ve recommended her, because I believed in her – and I want her business to succeed too going into this file of. Oh, my goodness. That’s really lewd, and I don’t I don’t want to promote that because that doesn’t represent me. That’s not a good representation of me, and so I will quietly pull her off my recommendation list going into just a bin of friends, never to be recommended again, and I get a huge opportunity to recommend lots of people in the cleaning industry because that’s the space, I’m in and I have a voice, so I get to share lots of oh, you should call so and so they’re really good they’re customers love them.

I read all the little testimonials and things on the Facebook groups. I know that their customers are huge. Fans have never worked with them personally, but you may want to give them a call right. This happens all day every day and then there are people that I quietly pull off the list and I just kind of shake my head. Like oh man, I wish that wasn’t the case. I really like this person and they deserve the business, and I know that they need the business, but I won’t ever recommend them again.

Okay, so there are things like that that happen, that you have no idea are happening. Okay, so when you arms are on social media, please don’t post when you’re drunk if you’re having PMS and you’re having a real moody day, which we all have right. Please don’t post put yourself in a timeout and say this is not good for my personal or my business brand, because the things that you say – and I promise you this – the things that you say and post will be shared.

They will be. I promise you that

Hire a professional to manage your website! Find out how much it costs in the video below.

 

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Online Marketing

Keyword Traffic Research with the Google Keyword Tool

I also want to talk about what kind of traffic you can expect to get for a number one ranking in Google and also where you really should be looking for the majority of your traffic. It does probably not where you think so, as you can see here, I’ve got the the keyword tool page open and we’re going to go ahead and use coffee mugs for this.

For this demo before you do run any queries I suggest clicking. This only show ideas closely related to my search terms, box it’ll, give you much better results out of the gates and I like to search by local monthly search volume to begin with so real briefly, we’ve got all the keywords here. Obviously the competition in the Google ad network lets you know how many people are bidding for this keyword, the global monthly searches and the local monthly searches.

If you’re doing this for e-commerce, you’ll want to focus on the local monthly searches, those will be much more applicable. So the most important thing to understand, and probably the biggest mistake people make when using the keyword tool, is not understanding how match the different match types work and, as you can see, there’s three different types of matches: broad exact and phrase and the keyword tool defaults To broad, so broad match, like the name implies, is going to include pretty much anything related to your search terms, so for coffee mugs.

If somebody typed in what type of coffee should I put into my mugs, that would pop up, you know ignoring the fact. It’s a ridiculous search to begin with, but the two words don’t have to be next to each other. You know the order isn’t as important. I think it might, even if mugs was for some coffee was there that might show up as well. So it’s really going to give you a huge variety of different searches.

So broad, isn’t quite is isn’t real. Accurate. A phrase is much better and phrases going to only return, search, queries that use the phrase. Coffee mugs in that order. It’ll still return some extra things and some extra queries. So, for example, if someone typed in where, where can I buy coffee, mug or I hate coffee, mugs or my wife keeps hitting me with coffee mugs, you know any of those would pop up under you know.

Under phrase match, but it is a little more accurate, but but the best of all these is going to be exact match. An exact match like the name. A prize is only going to is only going to show search, queries or report search volume for the exact search, coffee mugs, and this is going to be usually what what I use and what I recommend using when you’re doing research, because it’s going to filter out A lot of that extraneous information, so we can see down here now: coffee, mugs, we’ve got you know: 12,000 local monthly searches and which is great.

So you might be thinking: oh, hey, 12,000, local monthly searches. If I’m number one for Google I’m going to get. You know I’m going to get almost all of those and as wonderful as that would be that’s just not the case, and the reason is because Google’s gotten more aggressive recently with their advertising here, I’ve got the the Google listings for coffee mugs and you can see Zazzle is, is the number one organic listing or than the number one non paid listing that Google at Google displays, but above them, they’ve got three ads here and you’ve also got this big side bar on the right with a bunch of pictures and paid advertisements, and So there’s a lot of you know, there’s a lot of stuff competing for that number.

One spot that’s paid advertisement, and I can tell you, based on a number of keywords, that my business is ranked number one for that. Based on the results, Google will show you in the keyword tool. You can. Probably you can you can plan on getting about thirty percent of the volume if you rank, if you have a number one ranking and that that’s a little squishy, it could range anywhere from thirty to fifty percent.

But 30 percent tends to be much to be much more accurate in my experience so out of 12,000 local monthly searches. If you have the number one ranking that Zazzle site, it’s probably only seeing four thousand people a month for this. So maybe you don’t just a few over. You know. Maybe one hundred twenty hundred thirty people a day which can be a little a little little depressing, but the good news is you’re not going to get the majority of your traffic from this.

This number one money term is what I refer to it. As you know, kind of your route term, where, where you’re going to get probably 80 to 90 percent of your traffic, is in the long tail of variations of that term. So, for example, we’ve got coffee mugs here, but listed below that. The second second highest volume query is personalized coffee, mugs with 3600 custom, coffee, mugs, travel, coffee, mugs, funny coffee mugs, and these are what I refer to as long tail variations or long tail keywords and they’re.

Just the root keyword, obviously with some additional modifiers on there and the thing that’s great about these long tail keywords is: is one they’re easier to rank for because not as many people are going after them and two they usually convert at a much higher rate than Kind of your primary primary keyword, because they’re more specific and if you serve up a page, that’s optimized for for that term, whether it’s travel, coffee, mug or you know, personalized coffee, mug you’ll be able to get a much higher conversion rate on there.

So this is where you’re going to get 80 to 90 % of your of your your traffic and when you’re researching a niche, be looking for lots of these variations in this coffee mug example. You know, we’ve got you know almost a dozen here with with more than 500 500 search terms, maybe more than that. So look for lots of variations in the long tail and also look for the search, the search phone. You want to make sure that it’s you’re always going to have it drop off.

You’re, never going to have or very infrequently are you’re going to have the long to variations have as much volume as your money or route keyword. But you want to see once you do get into those long to variations. They don’t drop off to significantly, and here there’s you know four coffee, mugs, it’s pretty decent you’ve got thirty. Six hundred twenty-nine hundred you know you’ve got about all looks like six or seven they’re in the thousand range and then we’ve got another dozen.

https://m.youtube.com/watch?v=W_DrSjBsBCI

Probably you know in the four hundred to a thousand range, which is what I would call a deep niche. So that’s that’s a really encouraging sign. So let’s look at a different example: fishfinders I’ll sort, these by local monthly search volume, again we’re on exact match here and you can see fishfinders. It has about 2,400 exact matches per month and then we’ve got. We’ve got a few variations: we’ve got Eagle, fishfinders L’Orange fishfinders hummingbird fishfinders, but you know really only a couple in the just there’s three they’re in the thousand range and then we drop way off to three hundred and two hundred and by the time where a dozen Down or in the 100’s or even you know, ten down around the 100’s.

So this isn’t to say this mark would be awful, but I would I’d be a little leery of the fact that it’s not a deep market, there’s, not a lot of longtail variations, and so, instead of maybe getting you know, you know 80 to 90 % of Your ear keyword, traffic from longtail variations – this might be something where maybe it’s more like 65 to 75 percent. Again, these are ballpark numbers, but you do want to look look for those longtail variations, they’re, indicative of of good markets getting into and and indicative of, the possibility of a lot of your traffic coming from those longtail variations.

So three key takeaways for this article. The first is make sure you’re using phrase or even better exact match to get more precise results when you use the keyword tool. Secondly, just remember that when you are looking at those those money term volumes that you’re only going to get a fraction of those – and that’s even if you’ve got a number one listing in Google. So don’t don’t overestimate how much traffic you’ll get from those and finally make sure you’re.

Looking at how deep a niche is and looking for those longtail keywords, because the more you have of those and the less the volume drops off with those longtail keywords, the better chance, you have it getting a lot of traffic in that niche. It’s also a great strategy to pursue those longtail keywords in terms of SEO and marketing, because you’re going to be able to rank for those more easily will be less competition for them and they’ll convert better.

So if you have any questions about this article or about using the keyword tool in general love to answer them, they’ll do my best too. I just please leave them in the comment section below if you did enjoy this article and are interested in in learning more about niche evaluation, market research, ecommerce and how to start your own business or how to how to do research and improve your existing e-commerce business.

You want to check out my ebook profitable ecommerce, it’s a 55 page, really in-depth guide to to picking an e-commerce niche and starting an e-commerce business. You can get that for free at my website. Ecommerce fuel com, thanks for reading and hope to see your questions in the comments below

 

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Online Marketing

Facebook In Stream Ads: $3,127 The Week Before Christmas (Facebook Ad Breaks)

What I’m showing you here is what we’ve done the week before Christmas. As you can see here, we are in a little bit over three grand in seven days. That’s actually down a little bit, but you can see what’s going on here, so separate teen to the 24th. You know average in 400 and some odd dollars a day for 50 ish, something in that range.

So we’re also going to show you some of the performance and followers we’ve gotten and that it’s 100 % organic traffic there you go, there’s some insights and performance insights. What they show you here is the minutes. Viewed so ten point, seven million minutes viewed that’s up and, as you can see over here, that is 100 % organic traffic. We do cross post to some of our other pages because we’ve been working at this for a while, but I just want to show you.

What’s possible and that some of the gurus out there that tell you organic traffic on face book pages is dead. We’re here to tell you, if you know what you’re doing it is absolutely 100 % not dead and, as you can see here during that seven-day lead-up to Christmas, the December 18th to the 24th we’ve picked up. Fourteen point: four K net followers. Obviously, you do lose some along the way, which is perfectly fine, so that’s average and about 2,000 new followers a day increasing the audience which, in using the in-stream ads, that will also increase the likelihood that you’re going to earn a little bit more money.

The more people you have that are possible to see your content, the more likely it’s going to be monetized and you’ll have more return on that. Just a little bit here you can see returning viewers, that’s doing pretty well here. It doesn’t really show you the exact same week that I was showing above, but you can see here, that’s better and better over time. This one over here is only just a couple days.

So obviously it looks like this week will outperform the past week there. So just wanted to show you guys what’s possible and if you look in the description below, if you’re reading this on youtube, you will see a link to a course that we put together. That’s going to show you all of the different tips and tricks that we’ve learned over the past I’d say really this: this year, most of 2019 we’ve been working on this in-stream program, specifically, and here I’ll, give you an example of what you can do over time.

This is since September 1st through December 24th, so that’s 115 days or since the beginning of September. As you can see here, you have better. So you know better days some days some days, you absolutely smash. You know, and in other days you know you don’t do as well, not that $ 400 anything’s to shake a stick at for a daily earning, but just to give you an idea, there are ups and downs with it.

You can see here 1:20. We really started getting the hang of this here and, like I said before, if you look in the link below there’s the description below, there’s a link to our course to show you what we learned over this period of time and beyond give you a bunch of Tips and tricks on how we operate this and some of the pitfalls to avoid so check it out below thanks guys,

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