You didn’t tell me this Surprise. Oh my gosh ( laughing ) Isaac Irvine is one of our basically personal Brand gurus at work And we’re going to check out some of the things that he’s doing and how you all can use. It in the real world Ready to get started. Absolutely: let’s do it. Your personal brand is Really just your reputation or what people think about you And we’re going to use Isaac Irvine to kind of demonstrate some of these qualities.
So when we figure out what That personal brand is the most important thing. Is trying to figure out what you wan na be known for What sets you, apart from everyone else, So looking at Isaac’s profile? What do you think he’s all about? What is he trying to? What is he setting himself apart for Okay cool yeah, So I was just glancing at this. I get the very like he’s, deep rooted in being husband and dad 80’s.
Kid also Really proud of his Position over at GoDaddy – And he loves talking about Internal communications And I see a lot of positivity in the posting too – the voice, It’s very uplifting Right. He really talks about his Family is what’s the backbone of all. He does So a lot of the articles he does and things he talks. About is about his family and him being a dad and helping them out and really setting himself apart that way, So, at the end of the day, that’s what he wants to be known for just a rad dad, that’s tattooed up that likes Star Wars and Likes to be with his kids – And I got that impression – When I met him in person too Yeah, So this really lines up the personal brand online lines up offline.
Is that a really big Important thing you think: when it comes to businesses and-, You have to be consistent right, Personal brands. Yeah You got, ta really show the real you. So it’s super important To be consistent with it, So what’s the biggest Part of social media. What do you think the Biggest driving factor is: why do we have social media? Well, one of my favorite things and I think, while it Has existed to this day is that offers us a two way street a two way dialogue Right, So you can give sure Information about your brand, how you wan na, run your business.
What makes you you, But you can also have a conversation, then with your target audience. Yes, absolutely So you build that rapport even before they come into your business, while they’re at your business after they’ve left. Your business, And that to me is what makes Social media so exciting, Yes, Really embrace the social Right. Social media is about being social Like we have to have conversations What I see a lot of people do really with building their personal brand.
They try to make it all. About me me me me me, Oh my gosh tell me about it. They don’t actually just talk to people and say: hey, that’s really cool. I like that shirt or hey. I had ice cream there and start that conversation. If you could look at Isaac, Irvine’s Twitter here you can kind of see all the Things that he’s retweeting and commenting on and liking And really just having that Conversation being engaged, It’s crucial And a common misconception.
About a personal brand, is it’s not all about him? It’s not all about that person. It’s about how he helps the community and those that he’s trying to serve, And you can see that with What he’s retweeting too, on Twitter? It’s also things that are relevant to his personal brand, but it’s not him just pushing This content out there as original content – It’s like hey. I read this super great article that is Relevant to what I’m about, but it’s by this guy named Bob, So that also builds Potential relationships with other people in the industry, which is just a domino effect for potential success.
I love that And it’s really awesome too To build those relationships, because there are people that will help you build that community and that you can compliment This. Also works really. Well, in your personal lives or dating lives Like make it a conversation, If you just sit down for dinner, and you just talk about Yourselves, all the time, you’re not getting that second date, All right, I’m getting Dating advice, I love it So with social media and personal brand like yes, you wan na have Those conversations You also wan na create your own content or just let people into your life, And I love Instagram.
For that reason, Instagram stories is fantastic to just go quick little 10. Second, article of cool: this is my day. Or here’s what I’m doing and help people really relate to you and just open up I’m a huge fan of Instagram stories. It’s all about the gram. I love it Cool, so you have This great understanding of using social media For your personal brand And the next step is Really to just experiment Figure out what you can do and kind of go beyond just Staying in your comfort zone, It’s really easy to just be a thing and just post random.
Pictures of yourself all day But like if you check out Isaac’s Instagram here Yeah, I just pulled that up He’s got a lot of random stuff, There’s a ton of variety. So really what catches your eye! When you look at his profile Well, I instantly wanted To have a good chuckle’cause, I’m seeing him In a Santa Claus, outfit – And I wan na click on this, just because what could that caption possibly be And Santa Claus in April? All right, Oh well, when you Forget your hoodie at home and grab a jacket.
You have lying around to warm up and it fits perfectly. He really is living his best life and showing people how He’s living that best life. Definitely I see that And you’re right about experimentation when it comes to your personal Brand on social media, it’s not like one size fits all. Here’s your guidebook just follow that you’ll do great. No, you have to do trial and error Check the analytics and Metrics and see what works And what works for Isaac may not work for you or whoever else.
With a personal brand, You got ta experiment with Article with captions, with images with storytelling with Instagram Stories, go on and have conversations on Twitter, maybe check out LinkedIn. Whatever is relevant to your brand. Try it out At the end of the day, You’ll figure out it works, awesome, keep going and if it doesn’t scratch that off to not do in the future Yeah exactly.’Cause his audience is unique to him.
It’s personal, Hey! Look! He went to Voodoo Donuts, I’m hungry Justin. Thank you so much for coming in this was super helpful, very personable, And if you want more articles like this subscribe to our blog Look out for what we’ve done and what we’re going to do in the future.
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Alright, now, the reason why I Kind of like came up with this idea to shoot this article is because I’ve had a number of friends. Actually, personally, text me reached Out to me – and so I kind of wanted to maybe make this as like a little help for them As they’re going through and growing their business they’re all in different businesses.
So this could work if you know you’re real estate. You know on a marketing agency – Oh my god, Friends got want to start a Golf Channel, Another friend, that’s in network marketing. There’S there’s all these different things and it all is pretty consistent when you’re going through and building up your business on social media right now. Now, I’m just so you guys, if you guys, are brand new to the blog.
My name is Jason Wardrop And I use these exact strategies yesterday, mated twenty thousand dollars in just one day, I’ll, actually I’ll, throw a little Screenshot right here. Something like that. So you guys can actually believe me see that it’s real There’s, no exact strategies that I’ve gone through and used, And the cool thing is. I was just talking with a friend the other day actually, and we were talking about how, Like I started, diving into this stuff less than two years ago.
Okay, so it’s not like it takes you a whole lifetime. Let you go if you’re a doctor you’re going to go and get to spend eight to ten years in school, And then you kind of like hit a cap of what you can really go through and make, whereas with social media. Since you can reach so many people, you there’s not really a cap on your income or learning, And you could do it fairly quickly. Alright, But there’s a few core things that you need to know as we go through and break this down so step number one guys I’ll try to write it fairly big, so you guys can see this and excuse my my terrible handwriting here, but number one is Gain a Skill okay, so let me just hit this really quick guys, So many people – this is bugs me and I know it bugs a lot of people They go.
They try to be the fake expert because, like being an expert, is Big nowadays, because it’s like oh you’re, the expert go launch a course and make all this money. Well, if you don’t have any credibility or authority No-one’s going to go trust you and you’re going to make like Pennies compared to like what you really could make now, if you think about it, If you guys are familiar with Gary Vaynerchuk, which I’m sure so you Guys are, he is a big-time businessman.
He’S got millions of followers on all the different social media platforms, But the interesting thing is: if you guys go, look at the beginning of his career And when he first started out, he started out with a company called Wine Library, or it was called a Wine Library, TV Right, he start out with a YouTube blog and would shoot a article every single day to go through and propel His wine business.
He was selling wine out of his dad’s little shop And he went through it, took him to the Internet And then I think they sold that company for like 60 million dollars right. So You got ta gain a skill and ideally that skill is something that you’re passionate about right like so when my friends, He just texts me yesterday is like hey man. I want to start an Instagram page on our Instagram profile on golf he’s, a big-time golfer He’s super good at golf.
He’S in all these big-time tournaments He’s, like you know, how would I go through and do this, and so that’s the nice thing he’s got a skill, Whereas I’ve got other friends who they want to go through. They want to create the big social media following, But there’s no one, there’s no backstory to them like I’ve got another friend. He is called the bucket list. Family They’ve got, I think, close to million followers.
Now He’s got a cool story, He went started an app and sold a snapchat anyway, We were in the same business school together and we were having a few classes together, But what he did instead of going through and getting like that, necessarily like that skill, He Built a story around his profile right where it’s like: hey He’s taking his family, He sold everything all their belongings And then they’re traveling, all around the world and now they’re getting sponsorships and cool deals and stuff like that.
So he’s got a story behind it, whereas most people you’re going to need to have some type of skill set like You know, Gary Vee he went in and he started just like going through and Evaluating wines right or you need to go through, learn Facebook Ads. If you want to start a marketing agency Or you’ve got to get some, I got an another friend. He sells courses on Amazon, okay Or he sells stuff on Amazon.
He build a course around that and now his personal brands blown up. So We got to gain a skill guys that that’s number one, If not then you’re going to be kind of built on like a deck of cards. Okay, go on deck of cards, alright, So the second thing is going through, and this is this part number two is really what I think you guys here for is building a personal brand Okay, so I started about a year and a half ago marking two real Estate agents right and I’ve kind of become the known as The guy okay he’s the the real estate Legion marketing guy and all that stuff.
So I’ve worked with now a few thousand real estate agents, helping them generate leads Market. The business go and I’ll grow. That and now I’m kind of starting to help other people Create their own marketing agency right. So I’ve gone through and I’ve kind of built that personal brand – and it didn’t happen overnight and like with Gary Vaynerchuk, Didn’t happen overnight. He was for years doing that that daily show and just working – And he wasn’t like necessarily just like in the branding kind of comes with it right.
So when you’re going through and you’re building your personal brand, It’s key to pick the right platform. Where you know your users are going to be okay, so Bit my bigger, if like, if you guys, are reading this on YouTube, Which you are cuz, I’m shooting it for my youtube blog. You see, I probably have like a thousand subscribers, which is pretty miniscule Right. That’S not not that big on Facebook, I have about 30,000 followers.
Okay, which is you know it’s getting up there. It’S not like a huge falling, But it’s a decent size And the reason why I build it up on on Facebook is because there’s a lot of real estate agents. A lot of mortgage brokers a lot of real estate brokers on Facebook, more so than are on YouTube. Okay, and so I went through – and I built my personal brand on Facebook, But then, like my buddy, he wants to go through and build his.
He wants to build his Instagram account right so, depending on your business, You got to know your target market and know where they hang out, like, for example, And one friend I was telling you about who’s got. He sells on Amazon, well, Amazon, crypto Shopify, all that stuff. That’S super Hot, on YouTube right! So, if you’re going to go through and connect with other people, you got to make sure you’re using the right Platform where you know like snapchat.
It’S going to be a different following Instagram different following, whereas like Facebook, now You used to be all like kind of the younger generation and now none of the younger. I got some of the younger brothers and none of them are ever on Facebook. It’S kind of like: oh, that’s, not cool anymore. That’S for old people right, so you got to pick your right Platform is you’re going through a building and guys Like I could go through and we could hit different strategies on how to build on Instagram YouTube.
Facebook. All these different platforms, But there’s like there’s a million other articles out there on how to do each one of those specifically and there’s guys that, like they Specialize in that one platform, all right, so we’re not going to hit that in today’s article. I just want to cover a few these key concepts so that you can have a kind of core basic Understanding of some things that you should probably put in place When you’re going through and building up your social media following alright, then the third thing is Okay.
This is key to you: got ta have some type of product product to Sell. Okay. Now this obviously the whole idea behind all of this is that you can go through and make money For your business or make money just for life in general right. So You know some people might be starting to be like well Jase, I’m not in for the money. Well, Let’s get real at the end of day. At some point you are going to be right, you’re not going to want to spend all your time.
Game is skill, build a personal brand and then make no money whatsoever, okay, so the Products this could be a number of different things, so it could be a digital online course. Okay, It could be a software, it could be a physical good, Okay like, for example, Logan Paul. He sells like his maverick merges his t-shirts awesome. I don’t know how much she’s going to be selling now that that u2 is basically banning him or doing some crazy stuff there.
But you got to have a product to sell or like, for example, You know my buddy that wants to start the Instagram account for a golf okay. He can maybe have a training on how to go through and improve your putt or your chip shot Or you drive whatever it is. I don’t I don’t golf something all the different terms, or he could do some type of affiliate deals With links to Amazon. Where he’s saying hey, I recommend this driver.
This driver is awesome, It’s great to use, and then he get a little affiliate cut where you don’t have to manage any of the product, the shipping any of that stuff and That super beneficial, where you’re probably not going to make as much money. If it’s you just going to feel They attack the product, if you have your own products, you’re going to make a lot more money, But that’s another way to kind of like have that hands-free business more of the lifestyle type of business right.
So This is he right here guys because, yes, you can go through and make money from YouTube ad revenue. Yes, you can go make money from like brands and sponsorships and all that stuff, But honestly that type of money that you can make is like Pennies compared to. If you have your own product right. So I know people that they’ve got tens of thousands of followers. They’Ve got hundreds of thousands of followers and They don’t make a ton of money because they don’t have this core back end product nailed down completely Okay.
So you got to think about Okay, If you have 10,000 followers or 30,000 or 100,000. What? What kind of like that niche right like what? What is that following based on and what would be something that they’d all be interested in? Maybe you could make like you know some t-shirts, like a community type t-shirt like Logan Paul at the Maverick brand like a. I mention a little bit earlier Or you know Gary Vaynerchuk.
He had the wine that he was going through and selling, so He went through gain a skill set. He was really knowledgeable up about wines: Okay, Build a personal brand around wine initially, And then he had the product to sell on the back end. Okay, now one core thing guys! I want you guys. I really want to stress this big-time gaining this skill. Okay, if you do not have a skill right now, No worries, okay, like so that’s kind of where I found myself about two years ago I was, I was doing a startup And I was like can’t.
I know I know some digital marketing stuff and all that stuff. But let’s say my startup completely tanked and everything just went to crap and I had to start over completely from scratch Or, let’s say even worse, like I had actually get a job right like happy for me, That would be like the worst thing on the planet. So what I thought was like man, You know I’m pretty good at like some of the social media mark and stuff, But kind of just been dabbling like I know SEO a little bit.
I know a little bit of the YouTube stuff. I know a little bit of all these things. I was like if I really knew how to go, sell on webinars buy really new Facebook Ads buy really new email marketing like I’d. Had these core skill sets that It served not only me, but you know every like a lot of other businesses. Okay, So I went through and I spent probably the next. I don’t know six and nine months going through and hammering that down really learning that skillset guys.
Believe me, It wasn’t easy but, as I mentioned guys, yesterday made twenty thousand dollars in just one day. So if you think about that, that was like less than two years ago that I took a step back was like man. I need a skill set. Okay, So if I can tell you, hey, go get a skill set nail it down and then in two years You could potentially be making five grand a day or ten grand a day or twenty grand a day Or I’ve got some buddies that are doing.
Like fifty to sixty grand a day, Okay, which is insane like I want, I want to get to that level like that’s crazy right, so anyway, guys. These are some kind of basic tips as far as how to get started With social media for beginners. If you really wanted to build a business around it, I highly Recommend gaining some type of skill set right Like get something where you either know a lot about a topic like whether it could be.
You know wine like Gary Vaynerchuk. It could be accounting finance marketing. Whatever it might be like or you know, tan or J Fox Talked a little bit about him on the blog before he knows how to sell on Amazon, right Or other guys to know how to sell on Shopify or, like my skill set was. I knew how to generate leads For real estate agents really well and now you know mortgage brokers and kind of like branch, that off from off that okay, Then I went through and after I kind of got that core base of like okay, these guys, I’m generating These form having great crazy success stories.
This is awesome. I can now go build my personal brand around it, and Now I’ve got a product to sell where we bill out of software. I have trainings, I have coaching’s all that stuff And then there’s easy, even things like little fingers of pieces that I can build off of that where it’s like now. I’Ve got my core training teaching Real stages. How to generate leads on our software, and now I got a whole different training Teaching mortgage brokers.
How to generate leads on the software, because they’re so closely related right and now I’ve got a third training of teaching digital marketers right, like maybe you might be a digital, marketer or marketing agency right and teaching them. They go, get real estate, Clients and mortgage clients. Now I’m just I just started that a month ago, because a year year and a half ago, Yes, I was getting clients, But I wasn’t like getting him on a super consider how to go through, and I had to gain that skillset.
First, I had to like make a get a better foundation on that, And so once I built that solve foundation – and you know I think today so yesterday we did twenty thousand, and I think today, We’ve already had like 50 to 60 new signups or something like That on our software, So it’s like, I feel like I’ve – got that skill set got that nailed down where I Feel confident where it’s not like the blind leading the blind.
I know how to lead people to be able to say: hey, you want to generate real estate, leads and And go get real estate, clients and market for them and get paid a monthly commission for your marketing services. On that, Here’s exactly how to do that! Here’S like the légion campaigns, Here’s how to go through get more people organically. So anyway, It’s kind of a proven process. But, as I mentioned it’s taken time, so what I would suggest, if you’re completely starting from scratch Right now, you don’t have a skill set.
Take the next six months, KS January 2018 January 11th, I think, or twelve things, twelve Okay, so January 12 2018. Take it till set it to the goal. Okay, say by June You’re going to Have a solid skill set, whether it’s you know hey, you know how to generate leads or Forfor. Like you know, some type of business owner real stay Insurance whatever or you Know how to like golf or you know how to you’re really knowledgeable about wine or some topic and then once you do that, Go through And you’re helping people right, you’re getting some excuse.
Some testimonials experience, basically that credibility. That authority Then go start building your personal brand around it on the platform that that complements whatever niche You’re going after and then create some type of product to sell to the masses, And that’s the beauty about social media right like instead of back in the day When you could only reach your local real estate Agents like we’ve, got agents all across the United States and Canada And we’ve now, I think they were pretty close to 3,000 agents that have been on our platform and using our Training and all stuff which, which is Crazy right, like I, would have never been able to do that probably 20-30 years ago, But now I can do that because we’ve got social media.
We can connect with so many people right so Anyway, guys leave a comment down below. Let me know your thoughts. Let me know I’m curious to hear about what you’re trying to go through and build your social media brand on And if you guys leave your thoughts down below I’ll be sure to respond to every single one of you guys. If you guys got a question I’ll give you guys some feedback, let you know how I can be helpful And if you guys are brand new to the blog.
My name is Jason Wardrop, as I mentioned earlier, and if, if you’re not Subscribed yet make sure you subscribe because we tried I’ve tried to launch a new article every single day and stuff gets me know, It gets piled up, so it gets hard sometimes. But I try to launch a few articles. Every single week, at least Be able to help you generate more leads, make more money and grow your business right so anyway, guys Thanks so much for reading today and we’ll talk to you all later.
Social media is a perfect way to get your message out to the masses and increase your search rankings.
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So yesterday, or in the last article, article number two, I actually shared with you how to create a like campaign. But I just like to talk to you a little bit more because I’ve had some questions about the value of likes on your fan page and why? You would want to even have a fan page or run a light campaign to it.
So let’s just chat about that a little bit so, first of all, why have a fan page at all? A facebook fan page is a really handy attraction, marketing tool because it’s somewhere, where you can share your skills, you can help other people and while you’re branding yourself at the same time, so it’s an awesome place to share content and give value to your followers. So it’s also somewhere where you can get people onto your email list, and I think I actually mentioned in article to that.
A fan page. They are people on your fan page in any kind of followers in social media are a list in one way, shape or form, so it doesn’t have to specifically be an email list, but you can actually install what we call an app on your fan page where People can be directed immediately that they like the page. You can send them there to that app and they have the option to maybe read a welcome article and opt in for some extra value.
So that’s just a really handy little point there to know that you can get them to like your page and also get the lead all in the one step now. Also in your posts on your page, you can offer people other extra value if they opt into a capture page. So it’s a way of also getting people on to your list, but the moon. Our thing with it is to create a community of really dedicated followers who just really hang on every word that you say, because you’re sharing so much content and giving so much value now, like I said it’s a way of creating a community of devoted followers.
So you would set up, as I said, the new lights taken to the opt-in page when they liked the page and that builds your email list. And then you can move fans to your email list for office and more value really really important to have fans who are interested in what you do and offer so make sure that you’re very targeted. When you’re setting up your light campaign to only attract people who are going to be interested in what you actually do, talk about and share on your page and also remember that people have similar interests, like your friends, have similar interest to you.
My friends have similar interests and, if they’re, very interested in in online businesses and network marketing or whatever your page is about, their friends will possibly also have similar interests. And it’s very easy to read the friends of your fan page as well as their actual fans, which gives it a little bit of a capacity to go sort of viral. So that’s just a little bit more background about why you would want to run a live campaign.
It’S basically due to get more people to your page, so you can engage with them and give them offers where they might opt in to your email list. But you can share just as much value on a fan page, especially with what I’m going to show you now about promoted posts now promoted posts. Now that you have a fan page and people are liking, your page, it’s time to get them engaged now. I said before you want targeted, like so will be interested in what you actually post and you can then promote your posts to create engagement with it.
It’S like a paid advertising campaign. You’Ll remember when we went through all those types of ads page post engagement was one of the types now our promoted posts, an order for immediate sales and really neither is a fan page, it’s more for creating engagement and giving value. Rather than actually making immediate sales, so it’s for engagement, so let’s go in and we’ll do a live demo of a promoted post and I’m actually going to use article number one.
The post on my fan, page, where I made article number one and we’ll set up a promoted post around that so we’re just going to go um. Let me know i’ll just go back here and we’re just going to go, live to my facebook fan page now. We can either go in here directly to my page, or I can go in through manage adverts. I’M going to do this in power editor, so I’ll going through my page, which makes it a little bit easier now.
This might look different to you because I’ve actually got a business page and my other ones work more of my personal account. But this is my business page, my main fan page and over here on the left-hand side. We can go either to add manager or power. Editor now remember, I said: power editor only works if you’re using google chrome as your browser, so click here on power editor and hopefully everything will be up and working in here it’s been I’ve been a little bit obnoxious lately and it hasn’t been uploading everything properly.
So you can see here, there’s 27 changes to be reviewed. Usually, when I come in, I will go and have a look here, but I did try to delete some campaigns the other day, some old campaigns that I actually had created but hadn’t used, and there are some problems in there. So I’m not going to actually do that right now, so we’ll just cancel that now, because it’s not showing all of my campaigns for some reason.
I think I showed you this the other day. We can go up here and reset power editor. Now it will discard those unpublished, changes that are here, but I’m not worried about that at this Sophie, because I’ll have to go back and look into it a little bit further. So it’s just restating power now and now it should come up with all of my campaigns showing up so there we go they’re all showing up there. Now now we’re going to create a new campaign, so we’ll go up here to create campaign and we’re going to create a new campaign which is promoted article number 1 i’ll call it facebook article number one – might even just change that facebook article and number one promoted Post, ok, we’re going to leave it at auction buying type and we need to click on here and put the objective in here and we’re going down here to page post engagement and that’s an advert that boosts your posts.
Ok, click. There will create a new Adsit. So we’ve just got to check here to choose that to create new over and we might put this one in the news feed so we’ll just call a promoted post for the news, feed. Ok and now we need to just go down here and create the ad and we’ll just put news feed, add one and create now it won’t have made all of the creatives. If you remember from last time we did this, so we’ve got to go in here.
Now and edit up our campaign, so everything is pretty much set up in here. I don’t want to set a total advertising campaign budget for this one. So that’s all done now. If we just click here, this will take us to the ad set that we created and I want to edit it well. It’S actually got it all up here now, so we don’t even have to click on edit now daily budget. No, I wouldn’t want to spend $ 11 for this one five dollars daily um.
I will leave the end run. I can close it off whenever I want to now I’ll need to set up a audience, so I want to set up a new audience. So, let’s edit this audience now, it’s already got Australia there. As I said last time, that’s the default city. So I want to add: the united states are here perhaps the United Kingdom and Canada, so they’re the main sort of english-speaking country, so I’ll use those.
Now the mercy of people on my page is slightly older, so rather than 18, maybe we’ll set up for 35 and older and I’ll live it. It all men and all women English. I don’t know if you had to fill up on in, but I always do and now we’re going to go down here to detail targeting now. This article is about advertising on Facebook. So it’s going to be appealing to people who have a network marketing business or an affiliate, marketing business or people in specific companies.
You know network marketing companies, things like that. So, just depending on how you want to set up your ad and who your avatar is. I think really carefully about the targeting, so just for now and for times sake I’ll, just target affiliate marketing people are interested, so that’s an interest in affiliate marketing and we could also do network marketing so as an interest network marketing. So that will do but depending on who, your avatar is think very very carefully, because you want it to be appropriate to what the post is about.
Also are congruent with what your page is about, and we could also have a look in there and see if I’ve got anything about Facebook market and they do and perhaps even Facebook leads it doesn’t have. Facebook leads okay, so we’ll just leave it there at those three now we can include connections like we can include people who are like my page or friends of people who, like my page or I can even exclude people who, like my page, so i’m just going To leave that blank for now and click on save, so that’s our ad set audience setup.
Now we’re going to move down here and choose the placement now I’ve call it newsfeed, so we’re going to get rid of mobile, Instagram and right column and just leave it as news feed. No, it’s all set up here, page post engagement and automatic, so that is pretty much done now. So I can review those changes now. What is our there’s? No ad set up yet so that’s, okay! So we’ll click here on ad sets and now it’s going to take us to adverts.
You can see that and we’re going to need to edit our advert. Now this is a post engagement, so we need to choose the post, but first of all we need to choose the page, and this is the page. I don’t want to do it on Instagram and I’m going to use an existing Pope. So here we go here. We’Re going to select a post, so let’s just go down here and it’s this one here so we’re going to that’s the post that I want to promote and that’s pretty much it all set up and ready to go.
So then we would just click on review changes and it’s up and running and ready to go and our promoted post is being promoted to our audience. So basically, that’s the logistics. Now I’m not going to set this up because I would target it a little better. I’Ve just done that show you how to actually set up a promoted post now you can also do a boosted post just from the post. So if we go back here to use the page and if we just find one of our posts, you know this is a blog post um.
I could actually boost this post. If I wanted to and i’ll just show you how you do this, it’s not there’s not as much optimization and everything from a boosted posts. So it’s a kind of a quick way of doing it and kind of in a way, I suppose, a lazy way of doing it. But i’ll show you how you actually just go in and quickly boost a post, so you can have it either in desktop newsfeed or mobile news feed, and you can target people who, like my page, people who, like the page and their friends which is you know, Quite a broad targeting or you can choose people through targeting, but it’s not going to be as targeted targeting.
If you get what I mean as it is, if you go in and create an ad for a page post engagement, then here you can set all the same things you can set the budget you can set, how long you want it to run to so pretty Much it just doesn’t have as many options as the other way and then you just click boost, and that would be shown to Sean to whoever you indicated here in your audience. So that’s another way to just boost a post really quickly.
Okay, now just back here to the slides. Now I want to keep these articles quite short yesterday or in the last article I said I was going to talk about events and how to promote them today, but it’s quite involved, so I want to leave it until the next article. So why not now go and make yourself a fan page? If you don’t have one and on my Facebook fan page, there is a article there about how to create a fan page and then go in and create your first like campaign, and once you have some likes, then you can start engaging your followers with a promoted Post so there’s a little bit of homework there if you want to get started with that, so now, what’s in the next article, so in the next article I’m going to be covering facebook events and what they actually are and how to create an event and how To promote an event in facebook, so that’s all I’ve got for this article number three I’ll talk to you again really soon, with article number four I’m Katie Johnston,
So, yes, obviously you can go through and you can go boost the post and get more likes, get more comments, But I’m not talking about that. I’M talking about how to go through and strategically Leverage and use that Facebook ad, so that we can go through and Compile likes and comments from all the different ad sets that we’re going through and creating.
Now. The thing is, is when we go through and we create multiple ad sets Like, let’s say we’re, creating a campaign, and we want to get conversions. We want to get leads on our landing page Right and then, if we go through, we want to use that same ad, but we duplicate the ad set. What happens is Facebook actually Duplicates that ad and so it’ll be the same exact ad, but it’ll it’ll create a completely new one.
It doesn’t carry anymore over of any of the likes and the comments. So We don’t want this because, like if somebody goes through and let’s say you’re targeting one ad set is targeting, Let’s say Texas right, another ad says targeting Florida or whatever It might be. You know obviously, ad sets are targeting different audience types, whether its geographic location or interest or whatever It might be.
If someone in Florida likes your post, okay Or they have a positive comment or something like that, You want people in Texas to see that same exact thing. Right like or I mean That’s, probably a bad example, because geographical location can kind of get iffy. But let’s say you go going through you’re targeting different interests. You want people to go through and see that there’s a lot of social proof That is the power of Facebook Advertising, or I seen that other people.
Besides us them are liking. It they’re engaging with it and they’re connecting with your ads, So what I just want to show you guys really quick. This is not that long, a article, because it’s very simple and easy to do. Let’S just come over here. Let’S click on this traffic demo page right here or this campaign – So we’ve got this. This is obviously just a demo and everything like that, but we’ve got this ad set right here, We’re just going to click to the ad level.
Okay! So now, once we’re here, we’re just going to come over here We’re going to make sure this is checked right there We’re going to click on preview, Okay, so this is going to pop up a little preview of the post or the ad or whatever you’re going Trying to promote Now what I’m going to do is click on this button right here. Click on that, It’s going to say: hey Facebook posts with comments; Ok, so this is basically to pop it up on your newsfeed as if it’s you know, just a normal pulse right here.
Okay – And so this is what this is. A post is something that we’ve been Promoting right here for one of our webinars, and this is Jason right here He’s a loan officer, You can see, we’ve got 23 likes, we’ve got some hearts and we’ve got even some comments and all this stuff. So we want to be able to carry that over because, like Richard right here He’s got a great comment. I’M a true believer. It works, you know, So we want everyone to be able to go through and see the social proof behind this net right.
We don’t want to go through and start completely from scratch with every single ad that we start over, because that’s Naturally what Facebook does, unfortunately right. So what we’re going to do is we’re going to take this URL, this ID Okay, so everything at the very end. Okay, so it’s right here, this long number and we’re just going to copy this okay. So once we copy that we come over here Back to the ad set level – Okay, So this one – I just have it as like: it’s it’s just super open.
We want to duplicate this Okay, so we would duplicate it. It says: okay, Do you want to do so like this is basically just creating a new ad set, so we can target different People different audiences and we just want to use the original campaign, We’re going to click duplicate right here and it’s going to pop up And allow us to go through and change up the targeting. So I’m going to come in here and say: Demo ad set number two right: Okay, then we can come down and if we have like a custom audience Like, maybe we want to go through on one of them.
We want to target people that have visit our website and another one. We want to target People that we’ve uploaded as leaves or people have readed our articles or whatever It might be right Or we can come in here and say hey. I don’t want everyone in the United States. I just want people and kind of like the example we’re showing before everyone in Texas Right. So we come down here and we can pick.
The age group Obviously go through. Do your custom targeting It doesn’t really matter. I mean this is not kind of the key part that we’re showing you right here and then we hit publish Okay. So now, once we hit publish on this it’s going to go through and because we duplicate it technically, it would go through and Create a new ad that doesn’t have any lags any comments, Nothing on it’s completely from scratch.
Okay! So now what I want to do is I, like, I like to refresh guys the new Facebook guys manager. Sometimes I don’t. I don’t love it. It’S kind of a pain in the butt, So I refresh it because it wasn’t popping up automatically like it used to Which I love the the way he used to work Now. They’Ve kind of compiled compiled the power editor with the new Facebook Ads manager, not my favorite, So we click on right here and then now what we could do is if we just go over here and hit edit and Remember how we grabbed this URL this ID.
We just copy that, and we could say: hey use. Existing posts enter the post ID Paste it in right there, Okay, so, instead of creating that we want to use use existing posts and your post ID hit submit Okay, you know I’ve got the target on Instagram. This articles longer than 60 seconds, That’s why it’s giving us the air right there Look at this guy’s we carry over all 24 likes. We carry over the comments We carry over the shares and then we hit publish and we are set and ready to go.
So that is how you can go through and 10x is social proof With your facebook advertising. With all of your ads, your campaigns, your ad sets everything that you’re setting up now I just went through, and just yesterday I had some URL issues with my webinar registration page, So I had to go through and reset all my campaigns. All my ad sets everything which is a huge pain of, but because I usually don’t like to work on Sundays, but I Had to get it back up and running so that we could get keep our business push it forward.
So anyway, what I did was go through, and I had a bunch of look like audiences right now. We cover that in a different article, if you guys were like what the heck are looked like audiences, I can go through and cover That drop. A comment down below, if you’re, totally confused on that, and I can explain that in another article. But basically these look like audiences are like your your just your audiences.
So, instead of targeting people in texas or Florida, Okay, I’ve got look like audiences of people who have bought our software program or people have bought another one or a program. So There’s all these different audiences, and so, instead of going through and targeting all these audiences and creating new blank ads started completely from scratch. I want to go through and take those ads that already have bikes already had comments already had everything and Just kind of carry them over Like I have some ads that have almost 2,000 likes on those which that’s a lot of social proof right there like.
That is a ton where you know If somebody hits that sees that ad, like wow, hardly like almost 2,000 people have liked this They’re a lot more likely to go through and pay attention, as opposed to you know an ad that has absolutely no likes no comments, Because then, like Humans, just out of nature guys, They don’t want to be the first one to take action, They’re kind of scared, They’re, hesitant They’re, like whoa, I don’t know, and so that’s why.
I, like all these little social proof, things where you go to websites now. You know like have a little thing to pop up at the bottom. It’Ll say like hey this person just bought five minutes ago, or this person just bought ten minutes ago And then or if you’re liking a live event and there’s a seller on stage. They sell something, and then one person runs the back. It kind of triggers that up those other people to go through and run back to the back of the room to buy whatever they’re Selling right, Because, like no one’s right in the back, You don’t want to be that awkward person like you’re running the back.
We’Re like, let’s say you know you are in a live event or you’re in some room Someone’s like hey, who here Does this like? Who here, You know, Choose their food with their mouths open or something kind of weird. You don’t want to be that weird person like raising your hand, So it’s the same thing with all this stuff guys. That is the point of Facebook. That is the point of Instagram all these social networks and the social networks, Advertising platforms.
If you can get that social proof, unlike you know, Google banners, You can’t really see how many people are clicking on those banners. You can’t see any of that other stuff, And so this is huge guys. So this is a quick refresher. All you got to do. Is you hit preview on the ad? You pull it up, So it just shows this look at this. It’S just showing this app And then this is the post ID right here. We just copy that come back over here.
We use use existing posts, enter the post ID paste it in there submit, hit, publish and we are done. We are good to go So anyway, guys. Hopefully this article was helpful if it was give it a thumbs up, drop a comment down below. Let me know what you guys thought and if you guys are brand new here, make sure you guys subscribe, because we New articles every single week, helping you generate more leads, make more money and grow your business with.
That said guys, I hope you have an amazing rest of the day and I will talk to you all soon.
Everyone Welcome to The Journey Today. We’Re talking about How to boost your sales, this Halloween and since today is Halloween, we’ll be, of course, talking about that. At the same time, these tips Go well for any holiday When you think of Halloween, you think of candy trick-or-treating, spooky outfits Yeah. If you ask us it’s The best smurfin’ holiday there is, But there’s a lot more To it than just that, If you’re a marketer, you can Bank on those Halloween sales – I mean Americans are looking To spend the big bucks Hey, I caught one And this year we’re Expecting 8.
4 billion dollars to be spent on just Halloween season alone, That’s billion with a B, It’s best to actually start Preparing and marketing at least two weeks in advance, That’s correct. I was in PetSmart and I saw they already have Christmas decorations up. And today is Halloween So cute, though, And to get people Excited for that holiday, you could start preparing your inventory, getting your store.
All Ready with those decorations And if you think it’s a little too soon just space it out a little bit Tease’em a little and let ‘Em know when it’s coming So the whole point: Is to be the first thing on your customer’s mind whenever That holiday rolls around Yeah you wan na be top dog. You could have a dog right now. I got that covered (, yawns ). What’S up guys So what’d, I miss A lot weenie catch up.
Okay, We’re talking about how To boost Halloween sales – Oh speaking of that Halloween sales People are wanting to buy right, Buy, buy buy. So why don’t You give them a reason to buy People want sales and deals and promotions around the holidays. Now is a great time for you to create your own promotions. Around the holidays And don’t they have More disposable income, now Yeah you’re right And another thing you Should really think about with just your sales in general, especially for those online sales, is offering some sort of free shipping? Yes, it’s going to be a little Bit in the beginning, you might have some extra Costs associated with that, but maybe put some caveats on it:,’Spend over $ 60.
‘,’Buy 4 get the 5th free’. Whatever that looks like do it right That little bit will really Push people over the edge to buy’cause people like deals; And if they have to go just a little bit further to get there they’re pretty much willing to do it, 60 % of shoppers say They’Re willing to spend more in their cart, so they can Qualify for free shipping – I know I am so much more Likely to actually check out when I’m online shopping, If the shipping is free Yeah, if it’s $ 10, I’m not about it If it’s free shipping, but the product costs 10 more dollars eh There you go Speaking of shipping.
Special delivery, Hey hey! So I’m going to talk! About the importance of investing in shareable Social media content – That’s a key word Shareable! So when it comes to your Facebook, Twitter Instagram really think about how you Can leverage the holidays? I know one of my favorite Ways is through hashtags, So it’s Halloween, so Hashtag Trick or Treat Hashtag, I did it all for the cookies Hashtag Halloween Deals On thanksgiving hashtag Go Cowboys.
Yes, I knew there was another Cowboys fan in the house: Hashtag Turkey, Coma Triptophan. That’S why you get tired, I wouldn’t know I don’t eat. Meat but hashtag tofurkey day, and that is the way to get More shareable content Piggyback off those trending hashtags with your social media, Around the holidays, Also another really great Way because it comes back to content is key. Content is king. You want to make sure to Post shareable content, so one of my favorite things: I see around the holidays is 12 tips for the 12 days of Christmas or people do supporting Local, a lot or giveaways, You talked about discount Codes, for example, Maybe a little free shipping And that’s just a way to celebrate the holidays, But I love the 12 day.
Themed stuff on instagram: That’s my favorite! Whatever you can do to Really piggyback on the holiday and not try to overpower It but play along with it the better Whether it’s the 12 days. Of whatever you want or play on Thanksgiving or Halloween kind of make your own And Twitter has a pretty Cool area called just’trending hashtags’, where You can see what’s trending, especially around holiday time, You can kind of piggyback add those conversations.
Add your two cents or your contests. Another cool way to Get your content, exciting and shareable is have a Contest or do an event I know at our work, we do Best dressed for the costume around Halloween Who’s got the best costume. Let us know in the comments below ( laughing ). You know the pizza is the best one here, No Best smurfin’ costume right here, Top dog right here. Nobody does blue. Like me, ( laughing ).
So definitely think about that. What could you do that would be really fun for your employees, Fun for you To get them jazzed and Excited and not just for the employees who are getting dressed up, but all the customers who get to tune in and they’re like give Them a little teaser article about what you’re going to dress up as Or stuff that you’re going. To do for the holidays, All right, That’s a wrap, Be sure to comment Like Subscribe And ring that bell so that You get these episodes first.
This is The Journey Pizza out.
Have you heard the term "social signal"? If not, watch the video below.
Do all that cool stuff right! So right here, I’m just going to give you a quick run-through of what we’re going to do today And then also I’ve actually got a really cool bonus for you guys, I’ve got a free tool for you of free software.
This can actually automatically post to Facebook. For you, So I’m going to show you guys that here at the very end of the article And if you guys want that, go ahead and comment down below, say Facebook, auto, post or comment Facebook Auto poster. And then I will shoot you over the link to be able to create your account. So you can get this hundred percent free lifetime access, guys, There’s never going to be a monthly fee or anything else.
It’S just kind of a special gift for you guys Being a viewer here on the blog right and you guys are brand new here. My name is Jason Wardrop and I launch new articles. I try to read people’s every single day on how to generate leads. Make more money and grow your business? So if you guys are not yet subscribed make sure you guys go ahead and subscribe to the blog right. So here is my Facebook page.
You can see I’ve got kind of this cover photo we’re going to Show you how exactly how to create this today got a profile picture of me coming down here. I’Ve got you know a little over 28,000 followers right now and then, if we come down, I’ve got this post up here at the top, because when somebody new comes to my Facebook page, I want a little bit of an intro a little bit like telling them Who I am and what I do, And you can kind of see down here: Hey, here’s, some essential tools and things to know.
There’S a software or some trainings, Here’s some Facebook groups or some different things, and so Basically, if someone’s brand new, but they see your Facebook page, they can come here and get to learn a lot about you now. They’Ve got an About section all that stuff, But also it’s sometimes nice, to have this as your first post, you guys can see here. I’Ve got about two hundred twenty-five likes.
I’Ve got tons of comments down here That you know people are just inter engaging with me. Alright, so let’s come over here to the main Facebook part, I’m going to show you guys exactly how to Create your Facebook page if you’re, starting completely from scratch for like Jason, have a personal profile, But I don’t know how to create the business page. Let’S walk you through how to do that. Alright, so we’re going to Do is click up here on this down arrow in the top right and we are going to go to a create page okay.
So now we can go through, and this is really easy. Facebook’S made it super easy for us, They’re going to say: hey: Do you want to do a local business or place a public figure entertainment? What do you want? I would recommend a public figure because you want to go brand yourself Or if you have a local business or a place, then you can go through and do that as well. But I’m going to stick with a public figure right now.
We’Re going to Do is choose a category, So we just come down here. We choose What best fits our. So we can do you know public figure. We can do entrepreneur, which I believe that’s what I did Blog or chef coach, whatever you guys want to do so, let’s just stay well Just to keep it kind of generic or whatever We’ll just say, public figure right here, Okay, and as far as the name, I like to you, I, like I just used my own name, so I just use Jason Wardrop But let’s say you’re like in real estate.
For example, You might want to say Jason Wardrop And then you know Dallas realtor or Park City realtor like wherever you are located and then Realtors. So people know. Okay, like I know what Jason were drops page is all about. Okay, So we’ll say: Jason, Wardrop and then we’ll say We’ll go with Dallas Realtor right there, okay, because then, when they see like your posts on the news feed, They know like what you’re all about all right.
So now We’re just going to hit get started or you could just leave it your name guys what it’s honestly up to you, your preference. Okay, now We’re going to go through, says upload a profile picture. Okay! Now I think I’ve got one. I’Ve got one right here, so just make this easy. You can just go through Upload your picture now. One tip right Here is whatever picture you use on Like Twitter or Instagram, or any of those other ones make sure you guys use the same picture Because then it kind of like brand, you and people kind of recognize that profile picture mutant.
If you use it a different picture on Every single social platform, it really gets hard to keep it consistent and make sure it’s like a clear head shot. Alright, Nothing like with With you with, like you know, in the background or like that, your dog And then they like people can’t really tell it is people want to see who you are especially on your business, Facebook page Right. You can keep that stuff for your personal profile.
Help maybe like weird pic of you know something else, But with this you want to have a clear head: shot right: Okay, upload a cover photo me to show you guys how to do this here in a second. So we’re just going to skip this for right now and then this will take us to the next step. So we’ve got initially it says now. You can invite your friends guys, And this is an awesome, easy way to go through anything, Just kind of walk you through.
Okay: Here’s how you make your first post, which is fairly simple, and you guys probably ought to know how to do that. Alright, So what you can do now – and you don’t have to invite all of your friends, But you can maybe invite some family members, some people that you know would be interested in you and your business. But you just coming over here and just hit, invite on all these k. Now, I’m not going to invite these people, because This is obviously a demo Facebook page to go through and help.
You learn some of these different aspects, But this is an easy way to go: get your first 100 likes on Facebook without having to spend any money on Facebook ads or anything else right now. What I want to do is show you guys how to change this cover photo right here and how to make one really easily. So what we’re going to do is use a free tool, it’s called canva Canv a.Com, and then you can it’s really cool guys.
Cuz. You can go through. This is create a design, We click on more right here and they have all the dimensions already pre-built for you. So if you want to do like a youtube thumbnail or a Facebook ad Facebook, post, Instagram post, you got all these different options. So if we want to come down here, social media, an email, headers, okay, You got a Facebook event cover YouTube. Thumbnail. You’Ve got all these different one.
Facebook cover This is the one that we’re going to want to use right here. Cuz, the Facebook event Cover is a little bit different than the Facebook page cover right. So we’re going to want to use this one right here so we’ll do. Is click on this and They’ve got some pre-built designs right here, for you guys that really make it pretty cool, So you can kind of come in here. You know: choose these different ones.
They’Ve got a ton of options. They have a few options that I think costs a little bit money, But a lot of these you can honestly go through and use without spending any money. Okay, so it’s really pretty cool. You can just you guys could see this over here on the left. There’S tons and tons of different options and then let’s say we want. Let’S say we want this one right here: Okay, so we can say We’ll, say: Jason, Wardrop, Realty, we’ll stick with that theme right here, okay and they’ll say like Dallas, Realtor.
Okay, then, what we could do is, and if you guys look over here, one thing I tend to do like I added my my picture right here. It’S kind of goofy picture, but I just kind of leave This is. I don’t really need My picture there, because I’ve got a picture of myself right over here on the side. Okay, So what am I do since it’s real estate? I think I’ve got some cool real estate images uploaded over here.
So I might come over here and throw that in there and now you got a nice-looking Cover phone right there, okay! So now, if we hit download Go over here download This, you guys like that, took me literally what 20 seconds to go through and do that. Put my name on there put like hey, I’m a dallas realtor which guys I’m not by the way. Just this is demo right, all right, so that downloaded. So, let’s come back over here to our page.
All we got to do is click on add a cover as cool. You can actually add a little article on here as well, okay, but for this one Just keep it easy, We’re just going to add an image at first, So we’re just going to go: hey upload, a photo or a article, and then this is the one I Believe yep, That’s one We just created so now you guys can see. This is already starting to look a lot more professional And really nice and we haven’t spent any money right like you’re.
Getting your first hundred likes by inviting your friends here. You’Ve got a really nice background image back. Facebook cover photo using canva, canv a.Com. We’Ve got our profile picture right here and guys if I I’m in real estate, if I’m working with high-end real estate, I Probably shouldn’t use a picture of me in a hoodie right. You probably want to have a shirt and a tie like looking nice. You Want to fit the brand fit the you know, whatever you’re going after okay.
So now what we can do is come down here. It says create a username for your page Okay. Now This is really cool because, like see how says facebook.Com four slash, Jason, wardrobe, realtor and then a huge long number, we can actually make it. So it’s a lot easier for people to search so we say create a Username for your page, so we could say: Jason, Wardrop, Dallas realtor. Something like that Cana says hey check and you know it’s good to go.
So we hit crate username and Now the cool thing is is look, we could say hey. These are some of the easy links that people could go to. You could say: hey at the username jason wardrobe, Dallas, realtor Facebook.Com or we could even say facebook.Com for Jason. Wardrop Dallas Realtor, so we just use that URL right there. Now It should go to the page. We just crazy right see this. Oh that’s! That’S right here at this page, Okay.
So now what I want to do is go through and kind of, maybe like make some a few other tweaks here. So I’ve got this paid this post right here at the top, like I showed you guys, So you want to go through and he’d do a little bit of an about you Section you can see here what I did was like: hey guys, my name’s Jason port Drop, I’m your real estate mortgage broker, business growth, automation guy, I’m awesome an entrepreneur.
I kind of tell a little bit about me and I say: hey Here’s your next step. Like my page, You can jump on my free training comment and introduce yourself below, and You can look forward to do some articles and different things so like go through and customize it to your your business. You can say: hey, there’s a link to my website Message me on Facebook of you, We’re looking to buy or sell a home and just have a few of those different intros there Right.
So what I’m going to Do is I’m just going to make this quicker for this article, I’m going to go through and upload the photo, So my same profile picture photo here. Okay, just so like it creates that consistent branding And I’m going to throw in this. All this copy and paste text you guys can go to my Facebook page check it out, See I’ll, throw a link down in the description, so you guys can have that so Anyway, and then I’m just going to hit publish now You don’t want to hit, publish And just leave it at that because then what happens is anytime.
You make another post, It’s just going to go down below alright. So what I’m going to do Is click on these three dots right here And I’m going to say: hey pinned this to the top of the page right. So now, if you come back over here to this one, like I did this July 27th of 2016 right now, It’s 2018, and so I like that normally would be like stacked way down in my feed. But what I’ve done is I’ve post this at the very top, so anyone new is going to come in and see this right So anyway, guys.
These are some of the basic main things to get your facebook cover photo. Looking nice, your Facebook profile, your top post, Getting your custom username, Inviting your friends and get your first 100 likes or so, and now let me just show you guys really quick, this 100 % Free tool that you guys can have that it’s got you guys can Set the schedule to pulse to your Facebook page your Facebook profile, any groups You’re a member of or even Twitter and LinkedIn all at the same time, And we have some pre-built content for you guys.
So I just want to show you guys that really quick, like I said guys. If you comment down below And say Facebook automation tool, then I will shoot you the link to get this 100 % for free and I mean you’ll never have to pay for it’s. Just a free resource For you being a viewer, you here on my youtube, blog right, so what you can do. Is you go through? You connect your Facebook Account. You can connect LinkedIn, you can connect Twitter.
You can see all this, so you got your personal profile And I’ve got you guys cuz here I’ve got a ton of business pages and then any groups that you create that you have to be the owner of the group. You can also post in those as well, so you can either come in here and create a test post, Throw in a link to your website or whatever It is, and then, let’s say, hey, let’s post this test group, You can see it like it’s going to Update in real time, So you can see what its going to look like on Facebook or even if you want to go to Twitter.
Okay, You can add an attachment, you can add a URL down here. It shows a post days to say: hey, let’s moat next January 31st, at 10:30 p.M. I want to post this and then you just hit Schedule and it goes through and schedules it and you can go through and create another post right now. One other cool thing that you guys can do is We’ve got this a library of content that you can go through, and you know like, let’s say We’re in real estate.
Ok, Because I work with a lot of real estate agents and help them generate leads and all that stuff. So we’ve got all these pre-built posts for you guys so, like hey check this place out How cool this hey, thoughts on this room and family room and kitchen? Is this your style? Okay? So these are just post like stay top of mind, with all your followers and get in front of them, And you know get some some likes and comments and get them gauging alright, so you can see these other ones They’re like quotes.
That means it’s like a link out to another profile and it takes a second to load sometimes, but we’ve got all these other ones that you can go through and and use. So what we’ll do is just hit schedule and Then we’ll go. We can add, like we could say, hey, let’s post it to our real-estate agent demo page And then we can say hey. We want to link back. You can link back to your website, Whatever it is, and then you can say hey.
I want to choose to post this on Tuesday at let’s do this one in the afternoon, so 1:30 p.M. And we just hit schedule, and then you got the schedule right here. You can come back and see. Okay, like you know, you’ve got one post going out to Facebook, Twitter Linkedin, And it just makes it super super easy. Alright, so, anyway, guys I’m not going to spend any more time on this not trying to like sell you guys hardcore.
This is just a free little bonus, so comment down below Facebook, automation tool And I will send you the link to create your free account and get started with this alright. So anyway, guys. Hopefully that was helpful as far as giddy your facebook business page created and Going through and getting that jump start making. It look professional Even if you’re not designed like guys, I’m not a designer, but I’d use, canva canv, a com – you guys can see up here and it makes it really easy to go through and make you have a professional nice looking design, Facebook page right so Anyway, guys, I hope you enjoyed the article today, if you did make sure you guys, like this article, also Share with any friends that you feel like might find this a value of magnifying.
It helpful Then also comment below facebook, automation, tools And I’ll. Send you guys the link to be able to get free access Lifetime access to that social automation tool as well, and also guys, if you guys want new articles like this every single day, make sure you guys subscribe the blog and Hit that little notification bell? And you guys will be notified every single time. We launch a new article right, so thanks so much for reading today.
Guys and with that said, we’ll see you all tomorrow.
Let’S say you want to start an online business or maybe have an existing business and you think it’s time to start Instagram marketing, but you’ve never had an Instagram profile. You don’t know how it works and you don’t know where to start. So today, I’m going to give you five steps you need to follow at the beginning.
First of all, you need to know what you’re going to sell. You need to know your product or service, because if you decide to change your product later on, if you have to change the whole thing again like you need to change your profile, you need to change your marketing campaigns and you need to change the whole approach. As well, then, you need to define your target audience. Many people think that their target audience is everyone who is interested in their product, but in stock.
It’S too general your target audience and the group of people who will buy your product. So you need to do some research try to find out where your target audience spends time online, what information they are looking for, it’s not allowed just to post marketing messages on the social media. You need to find out what your audience wants and needs and adjust. Your content and create content for them, the content that will give them value – and they will be interested in then define your positioning, which means what market problem your product or service can solve, and what makes your product or service stand out from the competitors once you Have all this information registered Instagram switch your personal account into a business account you can do easily in the settings of your account, start preparing valuable content and put the right information in your bio.
Your bio should attract your target audience so explain in what two sentences? What you do and what, whether you can bring to that and that’s it guys, start posting your content on a regular basis, build relationship with your audience and use different marketing campaigns to grow your business, guys I’ll try to go through all these steps in more detail. In my upcoming articles, don’t forget to hit subscribe button if you want to get a notification about my new content.
Thank you for reading and I will see you very soon. Bye, bye, you
Other then Social
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The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.
How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.
So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.
So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.
It’S not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’Re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.
You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.
We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.
It’S entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’S? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.
What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’S like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.
You want a quick laughs. You want a funny meme you want to, or you want to learn something you see something very valuable. It’Ll. That’S cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’T think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.
So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person. He was with my brother, it’s, but it’s entertainment right. So you got to think.
How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’T just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’S. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.
The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’M going to get him on the road pick up a seven like make it fun, make it real. That’S how you going to approach it at education. The way you approach education is people only really care about three things. Don’T want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.
That’S the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’S only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.
So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’S the three so bring that into your social media, marketing all right.
How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.
I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’S called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.
I’Ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.
It’S pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’S say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.
So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.
That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.
Here’S an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’Re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.
So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.
I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.
You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.
To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’T your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone and Like Somalia and you open it’s a dick pic like and now Instagram warns you of that.
So don’t start with that start with text it’s safe, it brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, Wait, what do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well.
So it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or like. I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio. Hey. That’S super cool! My mom’s from there I’m not going to say, make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy like this guy is my dude right and start The conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last seven years.
How much I sell you know them but come in. We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out. I’M not selling, nothing just come in. Let’S hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible.
Right
Social media is a perfect way to get your message out to the masses and increase your search rankings.
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What’S up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.
Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.
I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.
When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’S entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.
I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’S Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.
So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.
Definitely I would even a minute is good and also doing behind the scenes footage. That’S one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.
Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.
What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.
That’S a really good point. Thank you for bringing that up. It’S usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’S you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.
That’S a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.
Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.
Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.
Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.
This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off
Maybe I have a coffee Shop that has a skate park in the back, who knows, What’s kind of the first step. What should I be looking at So think about your audience? I know Instagram is Definitely preferred by teens and Millennials, so that’ll be Great for your business idea, which you stole from me, ( laughing ), But also some cons like a lot Of the platforms out there there’s a pay to play component Right.
It’S important to Think about who are you trying to target before You even get on there Also identify your voice. Because you wan na be on there and be consistent because After all, it’s your brand, So you don’t wan na Be one way on one post then 360 on another post, And it’s hard to follow, Yeah, which I know for small businesses, because they’re doing and juggling a million different things. Sometimes they’ll have Four different people at the business doing the Instagram, And while I see why they’re doing that, it comes off that way.
And it’s too inconsistent from the way the photos Look to the coloring to the captions. It’S just there’s, no consistency there! Absolutely! So what about my profile? I’Ve seen some pretty great profiles. I’M just looking around I’ve seen some bad ones. What are some best practices? And things to avoid So best practices, definitely Starting with the name, you want your name to Be consistent across –, So Coffee and Kickflips Yeah exactly Again stealing my business ( laughing ), So you wan na be consistent.
Across Instagram, Twitter and Facebook, with That name that handle Also when it comes to Your photo, I’m sure, because it’s a visual platform there’s so many ideas. You wan na put up there Also stay consistent across the platforms and don’t forget your description. What should I really Put in my description Should, I just say: cool Come buy coffee in my shop or what should I do Just give me essentially Your elevator pitch, What makes you unique, Also feel free to just In a way kind of brag, What makes you cool All right, so Instagram Has posts and it has stories, Can you talk to us About some of the things we should look out for When we’re doing a post versus a story Yeah, so there’s a lot to Say about posting on Instagram One thing that I like to Remind small business owners is that it’s important To come off, authentic, consistent, but also professional, So it’s like a balance.
Those are the ingredients. The one good thing with Instagram is that, although it’s a highly visual platform, you don’t have to hire a photographer And give us a sense of That behind the scenes Who works there, The outside the inside of your business. I love that because you Can really get a sense of I’m already there, But you’re not you’re, maybe On the go or chilling at home on your couch, but you Could feel like you’re already at that business? I’Ve got a great idea.
Should we do behind the scenes? Let’S do a behind the scenes Right now Right now Absolutely So. This is really going to bring to life what we’re doing for All of y’all out there We’ll see if this makes the cut Okay cool, So we got behind the Scenes here of the crew Say: hi, Please, document this Perfect height, Oh, come on man, ( laughing ), All right, diving back in So line ( laughing ) Back to what we’re actually talking about You’re on Instagram, Great Literally all day.
Now what You wan na be active, proactive, So as a business, it’s really important that you’re paying Attention to when a customer or potential customer Comments on your post Let’em know. You heard Like their comment, respond back Also, if they’re tagging your business or mentioning acknowledge that as well And that can help with customer retention. I mentioned a business that I was at and I was traveling and doing My own thing on the road – and I just mentioned them – Because they had amazing soy latte and I was stoked on it Sure enough.
They respond Back with this genuine message of thanks for business, And even though I preach About this all the time and educate business owners on doing this, and it happened to me – I felt truly valuable and it like made my day So I’m more likely to go back. And do business with them Yeah I love it. We have an easy way. Just To actually talk to people, If you go up to a random Stranger and say hi they’re like wait.
What are you doing On Instagram, it’s just the norm Or if you call me don’t call me Who calls It’s 2019, So cool so give us a lowdown On just Instagram search Yeah, so Instagram Search is really helpful if you’re looking to for Example, grow your following: You wan na look for a target. Audience of your own look for people talking About things that pertain to your business Search those hashtags, Yes, search, hashtags So you can find people that are relevant and follow them, so you’re growing, an Organic following right Right, But also you can chime in On conversations with people, So maybe you area vegan restaurant.
Let me know I’ll be there. So if you’re, a vegan restaurant, maybe search for other people, Talking about vegan cooking vegan recipes, maybe you Then follow a vegan, blog or a chef and that way You’Re really cultivating this niche bubble, which Will ultimately help your engagement, which we’ll Talk about engagement right, I mean you brought it up, please Without further ado, So engagement right is really important because you wan na make sure You’Re measuring your success on there.
So engagement rate is your ROI, So you hear me say the word a lot, but what it actually is it’s some math. Are you ready? No, What was your best subject in school? Not math, Not math? Okay. So it’s really simple. Engagement rate is the number of likes divided by your followers times. 100 Carry the three divided by… ( laughing ), All right cool I’ll write it down for you later. Thank you, But that’s going to give you some insight as to hey this post.
It performed well, or it was a flop and Then from there you can even go further because If you’re on Instagram as a business, which you should be as a business page, Then you have insights, You can see what time of Day worked best to post with your audience what Day of the week worked best, and then you look at the engagement rate as well, and it’s just Going to help you to have this approach to posting That’S not so blind Right, it’s not a shot in the dark, It’s more of an educated guess, because it’s not always perfect, but it gets you in the right direction.
Yeah, But again you want to be there and active. So I really can’t stress: The importance of commenting and replying to your Customers as they’re engaging taking the time to engage With your business Literally comment back On every single person, Because they took the time to say something Replay back, Give them that time of day And have fun with the Stories just like we did because that’s truly a live element.
It’S a very organic, authentic element to your personality and your brand, And if you feel like, I don’t have time to do all this, then I Encourage brand ambassadors Get your staff involved in this Also come up with a hashtag. So that way, when your customers Come in they can start getting the content for you. And you can just sit back, use it repurpose it I’m all about efficiency Right. Well, thank you! So much for hashing it out on the Gram.
You’Ve been awesome. Emma Thanks for having me Do it for the Gram. Do it for the Gram Well, this has been The Journey, Make sure you comment and subscribe. So you know when the Articles are coming out next. Thank you again, signing off
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