Tag: social media marketing

★ INFLUENCER BOOK REVIEW ★ Building Your Personal Brand in the Age of Social Media

Post author By Jimmy Dagger
Post date May 23, 2020
No Comments on ★ INFLUENCER BOOK REVIEW ★ Building Your Personal Brand in the Age of Social Media

This is one that I’ve been promising for a long time on my Instagram. If you don’t follow me, i’m on instagram at taylor, elizabeth style, I will have it as always linked down below. I posted a lot of style fashion posts on there and then obviously some makeup stuff. But if you do follow me, you probably know that i’ve been posting a little bit about this buck, hosted a poll on my instagram asking if you’d be interested in seeing a review of the book, a synopsis, key takeaways.

That kind of thing, that’s what we’re going to be doing today. The book is called influencer building your personal brand in the age of social media, and it is by britney Hennessy, so yeah, if you’re interested in learning about this book, potentially want to buy it. For yourself or don’t really want to buy it, but you just want to know the key takeaways then just keep on reading me. How to see is the first ever director of influencer strategy and talent, partnerships at Hearst Media.

She co-founded the creators collective, which is an online community for influencers. That is her background. She has worked with influencers and seen the rise of the influencer, and she definitely has a lot of experience and therefore has a lot to say that we should care about ads and flinters as up-and-coming influencers. So the book is broken up into sections and then there’s two or three chapters per section, so the main sections are building your community packaging, your brand monetizing your influence and planning your future.

So, for the first section of the book is building your community and the chapters within this section are the feed and the audience she. It starts by a breaking down how influencers came to be and what it means to be an influencer today from the michelle thawne’s, the very beginning, saved the influencer to micro, influencers and the saturation of the influencer world that it is today. So she goes over how, for some people, creating content is more than just a hobby, it’s their side hustle, and this is what britney really seems to be writing to in the book.

She’s very business focused because that’s her background, which may sense, but she does treat it very much like a business and she’s a little bit cutthroat about it, which I’ll get into later. She definitely doesn’t talk a lot about the passion behind it, the community. I didn’t really get that much feel for that in it it was very much business, so Brittney advises to treat blogging like a business and that’s really her platform and standpoint.

So she says that being a creator, who’s looking for a brand partnership is no different than an employee who’s. Looking for a job, putting your best foot forward in order for brands to work with you, rather than just using blogging as a creative outlet, I feel like a lot of people fall somewhere in between that. I do personally I post what I want to post, but then I’m also mindful of brands and wanting to work with different brands and stuff.

So and then she says to diversify, but not to spread your content. Then she says that you should only be active on platforms that you intend on updating 100 %. I agree, I thought that’s why I personally don’t have my own website blog site. I just don’t feel like I had time to dedicate to it and then she goes on to say that everyone should have an account on the big four, so the big four, our Facebook Instagram YouTube and Twitter.

That’s a lot to keep up with the fact that she says to diversify would not spread yourself then, but then she says that you need to have a presence on those four. The fact that that’s the bare minimum to be active on all four sites doesn’t seem that realistic to me. So that was my take on that and then she discusses the main platform she breaks them down and what is most important to include on each then.

She gets into Instagram, specifically the content and ads. She says to follow the 70/30 rule. So basically she’s saying if you are working with brands and you are a paid blogger for every three – a branded sponsored posts that you put out. You need a seven organic post to counteract that. So, when you’re looking at your feed all the rows, it should be seven and three which makes sense to me. Lastly, in this building your community section, she says that responding to comments is just as important as planning out your weekly content.

That’s something that I personally struggle with: I’m really bad at replying or even liking. My comments on YouTube and Instagram. I just get very overwhelmed and very busy, but that thing that I’m definitely trying to prioritize, because I know how incredibly important it is from everything that I’ve read. It’s not that I don’t want to it’s just getting overwhelmed and finding the time. So I love interacting with community.

I love interacting with people that follow me on all platforms, so I just need to make that a bigger priority over putting out more content, our other posts two times a week and be able to reply to everyone and interact with people. Then post five days a week and just ignore everyone so something to keep in mind now, moving on to packaging your brand, this is broken down into two chapters, which is the edge and the press so essentially on this chapter.

Britney really stresses that you’re following doesn’t matter, it’s your engagement that matters and she talks about breaking down engagement, how to analyze. Your engagement on average says that a decent engagement rate is 1.5 to 2.5 percent, but your goal should be to exceed 3 %. This is from a brand perspective, so there are lots of sites online. I will try and link a few down below where you can calculate your engagement rate.

I know that social blade does that, if you put in your Instagram it will calculate your engagement based off your followers, your likes and your comments. My engagement is typically around 9 % on Instagram. I don’t know if you can measure it the same on YouTube. You should be aiming to be higher than 3 % is what she says. That’s what brands like to see so definitely try and focus more so on your engagement than your following.

You don’t want empty followers. She really stresses that which is kind of a given, but if you’re new to it, you might think that numbers are everything and they certainly aren’t. That is another reason why a micro influencing is on the rise, because micro influencers have a much smaller audience. They have way higher engagement rates typically, so it’s something to keep in mind and brands are starting to notice that, which is why they’re moving towards working more so with micro influencers and then she gets into paid content working with brands.

She suggests that if a brand is paying you to create content, you need to up your content, don’t produce the same quality, with an increased budget up your game. So, if you’re being paid $ 300 for a certain campaign, she suggests to hire a photographer. Take the next step, if you’re being paid, you need to put in more effort than you typically would and then she gives a lot of example: brain two pitches, an email she gives an example email to reach out for a press release.

If you want some PR and then she gives examples, if you are pitching for a certain collaboration and she gives some media kit information, what statistics are important to include and what aren’t and what a media kit is in general. So if you’re really really new to blogging this book, it definitely isn’t surface-level. I would say that you need a decent understanding of blogging and the blogging world and some experience for yourself before you would go ahead and read this book.

You could read this knowing nothing, but she doesn’t really go into detail with stuff like what is a brand collaboration. What is a media kit? What is this? She just kind of says what to include in it, so you might need to do some research prior to reading this if you’re really really new to blogging. But if you are kind of been doing it for a little while, maybe you’ve had a paid gig. Maybe you haven’t and you’re pretty familiar with blogging.

You’ve been doing it yourself for a while posting photos talking with brands. That kind of thing, then you should know what a media kit is, what a PR press release packages. You should know all that stuff and then she really dives into the specifics and what you need to include in those emails and what you should be looking for and what brands are looking for. The next big section is monetizing the influencer.

So the main chapters in here are the money, the contract and the agent. This, of course, is very specific to if you’ve been blogging for a while, and you have some experience if you’ve had no experience and obviously you won’t need an agent. You won’t need all these things. These are things that I don’t even need yet but interesting to read about and just familiarize myself with, but a lot of this chapter wasn’t as applicable to me.

Similarly, to replying to all of your comments on all your social, you need to answer all of your emails. This is something that I’m not great about. I know I have some emails from brands sitting in my inbox right now that I just have not had the chance to get to I’ve been super sick. So definitely definitely she stresses to answer all of your emails and then she addresses approximately what you should be charging based on your following your engagement and your production quality.

You can’t charge just based on your following. You can’t charge just based on your own gauge and you can’t charge just based on your production quality. You need to factor all of those things in and then figure out how much you’re worth are. There are sites and other resources. You can use that I’ll link down below that help. You figure that out and then she gets a lot more good negotiation examples for emails to different email pitches.

She gives a lot that I really enjoyed and then she gives some information on contracts in terms of negotiation, with brands what’s reasonable and what isn’t? This is really important information if you’re, just starting to work with brands and you’re just starting to get into monetizing your content and having brands pay you for your content, I’m just kind of stepping into that myself and it’s really easy for brands to fool you.

In a sense, if you don’t know what’s normal or what you should be expecting to receive in return, there’s a lot of gray area in the blogging world and with paying when you’re just getting started so reading. Something like this and having someone who’s in a position. She’s been through this before she hires influencers day in and day out, to represent certain brands. So it’s good to hear from someone like that, what you should put up with and what you should be expecting and what is fair for you to be asking.

I’m a brand as well, so I found that part of the chapter really helpful and then in the last portion of the chapter she gets into knowing when to hire out help and what is the difference between an assistant, a manager, a publicist and agent in an Attorney again, this is much higher level stuff. This isn’t something that really pertains to me, but it’s still interesting just to know the next main section of the book that she goes over is planning your future.

This is a much smaller section, not as much specific information. It’s more just testimonial based and inspirational. If you will so, she basically says, advises to go the extra mile with brands sending a thank-you after collaborating sending extra content. If they ask for three static photos, maybe send them five options, just giving brands more options or if you agree to do stories, doing a static post.

Vice-Versa, whatever it is just going, the extra mile for brands really makes a difference. So she advises to do that when you can and she advised us to write down your biggest goals and work backwards. That one for me is law easier said than done. I think it’s more about doing things on a day to day basis that you know will move you forward to where you need to go and knowing where you want to go.

I think that’s important, but writing down your goals and working backwards is something that might overwhelm me. If that’s for you, then that’s her advice and that might work for you and then she ends the book. This is the last quote. She says: go forth, conquer, create someone has to be part of the next wave of influencer icons. Why not you overall? As I said, I think this is high level to a certain degree, if you’re really really into blogging – and you feel, like you know everything that I just went over, then this book probably won’t be for you, but if you’re kind of like mid-level you’re kind of Getting into it, you understand the ins and outs to some degree, but you’re really not regularly getting paid content and you don’t have a huge following then this book would be for you.

So I think it was aimed at exactly my type of demographic and my knowledge going into the read, and then I found that Brittany, the author, came off a little harsh towards certain influencers and their behaviors. I just found it a little bit mmm. Some of the things I just did not agree with, so I put an example of that in here. There was a quote at one point that said: the influencer wanted to fly first class question mark as if she were an actual famous person, I’m sorry, but who is fangirling over a beauty youtuber in business class and then in another portion of the book.

She spelled that Jaclyn Hills name wrong, so this is hard for me to say, because I know she has so much more knowledge and experience than me, but I felt personally that she was slightly out of touch with the current ongoings of influencer world. I mean Jacqueline Hill is one of the biggest there is. So if you can’t research and spell her name correctly, that’s just I don’t know. I found that a little bit shocking and then what she sat about.

Oh, you think a youtuber is so famous that they don’t deserve to be in business class. That kind of thing James, Charles, shut down an entire city in England, influencers and beauty youtubers have a lot more influence, and I think people even understand Beauty. Youtubers to me are celebrities, I think they’re more relatable, I think they’re more interesting. I would be more interested to meet them, so I don’t think that she should really be talking down to them in that way.

Perhaps that’s how much she meant, but that’s how I took it and then I wrote if you followed everything that Brittney said being an influencer would be no fun because you would be so focused on business and profitability. So, as I mentioned a little bit earlier, she is very business focused and very, like hustle orientated, which is fine. This is a quote that she said that just kind of proves that so she said, arching your eyebrow and tilting your head to the side and waving at the open and close of a article can be the difference between a article that is boring and a article That is super engaging see what I mean with her being a little bit harsh a article, that’s boring in a article.

That’s super engaging. I don’t think that tilting your head and raising your eyebrows is necessarily going to make me consider a article super engaging or if they go to that, I’m not going to think it’s a boring article. It is a passion. It is something that so many people love to do it’s a community first and foremost, and it’s fun first and foremost, and I think that’s where I struggle with people treating it so much like a business.

I think there’s a fine line and I definitely reside somewhere in the middle of that line. I don’t treat it strictly as a business and I don’t treat it strictly a sign. I think that you need to see both sides and be aware of both sides and then do with it what you will with all of that said in conclusion, my thoughts on the book. I thought some Brittany’s perspective. Everything at the end of the day remind yourself that this is still fun.

Vlogging is still fun, doing YouTube doing Instagram, it’s still fun and you overall influence how you see it so read it all, but use your head and your gut that’s. Basically, if I take away, I don’t think, there’s any information in this book that couldn’t be found online, but it’s an easy read. You could easily read this in a day and then it’s just all in one place, I like having things hardcopy.

If that I can write in take notes in and then look back on later, so for the price whatever it is, I think it’s probably like ten or twelve dollars on Amazon. I think it’s worth it. I hope you guys enjoyed this article if you did be sure to give it a thumbs up a like. So I know that you guys, like these kind of articles, I would be very open to doing more book reviews. I love reading, especially I love reading things like this about the influencer world and marketing and social media all that kind of stuff.

So if you found this easy, if you found it easily digestible, if you found it interesting, if you learned anything, definitely like it and subscribe, if you aren’t already, as always, I hope to you guys. I had an absolutely awesome day and thank you so much for reading bye.

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How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2019)

Post author By Jimmy Dagger
Post date May 22, 2020
No Comments on How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2019)

Now This is a local business, So it doesn’t matter if you’re a real estate agent, chiropractor, Dennis local restaurant local gym really the strategy all works the same way. So this is Kathy right here. Kathy is a real estate agent that I’ve worked with in the past and she’s based out of Southern California, And this right here is her Facebook page and then we’ve got her website right here And then I just pulled up a simple.

This is not her actual Landing page right here. I didn’t go into her account and go get that, but you can see like kind of the idea here. So this is where we would be running the Facebook ads to go. Send him to this type of an opt-in page and we’ve got. I mean, Obviously, a number of different opt-ins and landing pages that we can go through and offer on the lead magnets, But those are kind of her assets right.

She got the website. You got her. Facebook page – and I don’t honestly, don’t even know how many followers she has she’s got about 200 people and so He’d go through. Let’s see if she’s got any articles, I honestly did not even checked so she’s got some articles. You can see 272 people view that 151 1.3 thousand Some are more popular than others, But so, okay, So that’s some good data to go through and start out in a workplace.

We’ve got Facebook page We’ve got some article views. We’ve got some page engagement people. We probably have people that have visited her website over here. You can see, she’s got her Facebook pixel all there and tracking Okay and then we’ve got the Listing leads or you’ve got the the lead magnet right here. Okay, So let’s just go to the drawing board over here And let’s map this out. So if we grab the pen so we’re going to be sending people to This initial Landing page cave because remember we don’t want to send.

If we’re running Facebook Ads, We don’t want to be signing in to our main website. We don’t want to be sending them to our blog anywhere else. We want to send them to a simple lead capture, page with a lead magnet with an offer That we can go through and grab their contact information, So their name phone number and email address now. Initially, because she’s not completely brand new Kathy has some assets that we can go through work with, so we can go through and create custom Audiences.

So we can go and we’ll run a Facebook ad right here. Okay right We’re on a Facebook ad and we’re sending people to that landing page to this one right here: Let’s just map out She’s got her website visitors. So anyone this visitor web site She’s got that Facebook pixel on there, so she can go through and retarget. Those people She’s now got people that have engaged with her page, So page engagement, okay.

So that means if she’s made a post anyone this light commented or Follows her on Facebook or anything like that, And then she also has the article views right And then I think that’s probably about it for right now, Oh and then, if there’s anyone that does You know hit this landing page, but doesn’t opt-in. We can set up a little retargeting ad right here To get them coming back up here, Okay, which these ones up here – They’re, not necessarily a retargeting ad, because they haven’t necessarily seen this Facebook post already or this Facebook ad, and they haven’t already gone to this Landing page where, Whereas, if they’ve already seen this added they’ve already gotten this landing page at that point, They this would be a retarding ad showing to those specific people All right.

So now we come over here. This is going to be more of that warm audience. Slash that tier Two okay, So now she comes over here, She gets them on her email list and her ideal Situation is to go through and get them to book an appointment with her Okay. So now what she’s doing is going through she’s getting the lead? The contact information, their name phone and email. So if we come over here to this landing page, they hit give me the list We’re getting their name, email and phone number.

So then she can go through call them up right away and You know get get an appointment schedule and then what we’re also doing is we’re setting them We’re putting them into a follow-up email Sequence right here. That is then getting them with a real estate agent. Right, a real estate agent or a dentist or a chiropractor any other, these little local business owners You’re not necessarily selling something to online.

So the whole goal Is to come over here and your sales mechanism is to get an appointment scheduled because with her she’s either helping people buy a home or Go through and sell their home list their home. So she can go through and sell to help him sell it right. So now we’re going to be following up with Emails, okay And then also what I like to do is follow up with SMS as well, Okay, which the nice thing about the Arsenal system which she uses.

It’s all integrated in there, So she’s got email, SMS and then even Facebook Messenger. So we’ll do Facebook Messenger right there. Okay! So now We’re at this point where we’ve got all these people: Okay, so we’re initially targeting that this small audience of people who visit our website. Okay, that custom audience people that have engaged with their Facebook, page people that have viewed her article, We’re targeting that that warm slash that tier-2 and then also part of this, is any existing existing clients and existing Leads.

Okay. Now, because, when you’re running a local business, especially if you’re in a smaller town now Kathy She’s in Southern California, So she actually has a pretty big area of pretty big community. But with this audience right here you can be spending literally like five to ten dollars per day and Hitting this whole entire audience Right, because you don’t really need much more than that, because there’s probably not going to be.

You know Millions of people that audience is probably just going to be thousands or even tens to tens of tens of thousands right so going through, hitting that up and setting these all here where we should, because this is all this low-hanging fruit, beginning pretty dang good Results and then having the retargeting ads, Collect anyone that hits this landing page. Let’s say this landing page converts at twenty five percent, So out of a hundred people, twenty five become leads, and out of those 175 do not so we’re now retargeting the seventy-five right here.

Okay, but then we go through and we’re getting people to go and discuss an appointment and out of the twenty five leads. Maybe let’s say five skills appointments? Okay, so then that means that there are 20 that we can go through and not only send emails to Send. Also text messages also send Facebook messages, but then we can also spend let’s say $ 1 a day, Reminding them to go back and set an appointment up with Kathy okay or with your dentist or with the you know, If you’re marking agency, with with your sales Guy or you, if you’re the sales person right, So this is really the simple setup right here And then, when you went to go, you want to go really scale up then guys this landing page right here It could be for whatever offer It could be.

A number of offers for a chiropractor, It could be a free massage. It could be a free consultation getting in for a desk. It can be free teeth, whitening for real estate, for example right here. It’s getting a list of homes under $ 300,000 for $ 500,000 or whatever The number is, it could be Hey. You know, we’ve got this listing, like maybe you’re, promoting this listing and you’re trying to get it sold.

So you say: hey get up the price pictures and Address of this property just put in your contact information, So it could be a number of different things and then, when we go through and we want to scale this up, Okay, we went to the wrong page. We want to go through and scale this up. We now we’re going to hit our look-alike audiences, So our 1 % look like audiences of our. Ideally, if you have a hundred plus past clients, okay, Then you want to use one percent, look like audience of them or one percent.

Look like a Belize or article views, page engagement or website visitors, and then this is going to get us a two million person audience and Obviously, if you’re running a local business, If you’re just targeting people specifically in that business. Obviously, it’s going to be a lot smaller than the two million, But then we are now sending them to This same landing page as well, And then you’ve got all of the Machine already set up on the back end.

So they go through, 25 percent of the people are going to actually opt in, so the other 75 % are going to be hit up with this retargeting ad And then of the 25 %. They’ve opted in we’re going to invite them to schedule an appointment of those 25. What is that 5 out of 25? Is that, like 20 %, something like that Yeah? I think 20 % are going to actually schedule an appointment. So the other 80 % Right here are going to be hit with another retarding ad.

But it’s not going to be this same retargeting ad, because we’ve already excluded them, Okay, which we’ve covered that in in previous modules, we excluded them because we already know we had their contact information But we’re just pushing them along To the next step. Okay, so if they viewed our website or article or something like that, We’re pushing them to opt in they’ve already opted in we’re pushing them to schedule.

Appointment, They’ve already scheduled an appointment, We’re pushing them to actually, like you know, list their home with us or buy their home with us, or something like that and then so. The goal is to get them on this appointment and then see. Are they looking to buy? Are they looking to sell and whatever they’re looking to do and then once you go through and get a buyer or a seller, Then with both of these, especially in the real estate market and if you’re in any other market? Really It’s the same type of thing, Then we’re going to go through and we’re going to look for Referrals from those people because obviously they went through and they just bought a house.

It’s not like they’re going to buy a house anytime soon in the next six months or even a year, even probably a couple of years, But you can say like hey, okay, Do you know anyone else looking to buy a home in this area, but also, if They’re looking to sell their home and you go through and you sell their home, So you make some money on that and then you can go help them Buy a home. So you kind of like double up on that.

So that’s that’s something! That’s really nice there! So a lot of times we’ve had real estate agents They go through and they run an ad to help someone buy a home and so because they know they’re looking to buy a home They like. Well, you don’t need the other home. So, let’s hope you sell that other home, And so you kind of can double-dip like that. So that’s obviously the real estate business. But if you look at any other business same type of thing, If you’re a dentist, you get them in with free teeth.

Whitening up here: Okay: where is it up here? Free, teeth, whitening and Then once they come in set an appointment. You get them in the seat right here and then it’s not like buyer or seller, but it’s like okay, a teeth, cleaning, a root canal or Whatever the different products, and offers that they have to offer so same thing with the chiropractor Of a gym like if You’re going through instead of Fitness, you got nutritional plans, You can break down workout plans, private coaching, just a normal, typical membership, There’s a lot of different things, but the nice thing is with this process: you can now market to them with email can market with them.

Sms with Facebook, Messenger and all of these retarding ads, which, with those retargeting ads, you can hit them up on Instagram and on Facebook, So you’re, basically omnipresent in all of these different locations. Okay, So anyway, guys, if you guys have any questions specifically to this case study and how this works for a local business Go ahead post a question in the Facebook group that this is exactly where I would go through and start.

Obviously, if you guys do not have an existing business and you don’t have any website visitors, article views or anything like that, The first thing I would do is shoot a article talking about your products or services post that on Facebook Put some money behind it. Maybe five to ten bucks a day get a few thousand people Viewing that article and then start the same process go and set up in facebook ad targeting only those people that viewed the article Okay get them to a landing page with your offer.

And then you can initially create a one percent. Look like audience off of those Video viewers to get them to your landing page as well, And then once you’ve, gotten 100 plus leads Create a custom audience of all your leads and create a look like audience of those leads, And then once you scale up and You’ve got, you know, Let’s say a thousand leads, and now you’ve got a hundred customers at this point, then you go.

The same thing create a custom audience of those 100 customers create a 1 % look-alike audience of those customers, and You continue to grow like that. So, anyway, once again post your questions, comments whatever in the facebook group and with that said guys, I will see you in the next

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How To Crush IT -Social Media Branding | Mafia’s Finest TV

Post author By Jimmy Dagger
Post date May 21, 2020
No Comments on How To Crush IT -Social Media Branding | Mafia’s Finest TV

So I’m here to help you with most of those avenues, if not all of them. If any of that interests you please feel free to subscribe down below and ring that notification bell now without any further delay, let’s get into the book.

So this book is one of two variations, so this one is crushing it. The original one was called crushing. They essentially have the same information in them and you should really get to know them, because guess what this book is going to help you either get started or take your whole new social media game to the next level, because I’m going to tell you something, this Is one of the more recent books that I read and it really did help me pretty much take my blog from nothing from like the little guy that you see.

https://m.youtube.com/watch?v=me3QdX2zBF0

You know in the very first article to you know kind of like what we have now a little more confident, hopefully my environments, a little bit nicer. My lighting is a little bit nicer. I decided to use some natural light today and there’s less Sun in this article, so you’re welcome so crushing it is a book about being on social media. It doesn’t matter what social media, so they talk about podcasting, they talk about Instagram, they say about YouTube.

They talk about Facebook, there’s all different types of examples and, to be honest, this book is written by Gary Vaynerchuk for the examples in this book, and there are many of people who are succeeding. Just like you and me average joe’s that just found a passion and they ran for it. There isn’t too many of Gary’s words in this book, but I’m going to tell you something the examples that he uses all the youtubers, all the social media experts that he uses.

There’s tons of examples and they’re going to help you get to where you need to be because guess what they all tell their origin stories, which a lot of times we don’t always hear that type of stuff. We don’t always get to hear what how people came about, how they started, because a lot of these people ended up being either homeless or living on their brothers, couch or mother’s couch or living in their mother’s basement and guess what they are now making sick figures.

A year, and I’m talking about like high six figures, not like a hundred and two thousand I’m talking about like high six figures, doing exactly what they love doing. So this book is one of the things they’re going to want to pick up and crush it. If you have not already, I actually have not picked up crush it. Yet I’m going to do that actually very soon, because this book was great and I want to read the original and to make sure that I didn’t miss anything.

I may even read this book. Another time because I’m here to gain a ton of knowledge – and I definitely want to pick up every single piece of knowledge that Gary has to offer, as you might be able to see from this article so far, I’m very stoked about this book. I love this book, so the reason why I’m talking about it today is because not just about the book, but just about its message in general, he is saying in every sense every word of this book he’s saying that anyone – and I mean anyone, can start this Journey anyone could be on YouTube and start a podcast with their knowledge and obviously you’ll, know everything.

So you have to take your steps, your proper steps to learn more each day and get better at what you do so then you can obviously share that with your audience, because again I started about six months ago and I’m going to tell you something. I am NOT you know, I don’t know everything, I’m learning as I go, I’m doing more things. I’m contacting more people I’m connecting with them. This is what this book pretty much tells you I’m sorry.

I didn’t mean to talk about the book again, but they’re. The essential point of this book is just to experiment. Do not wait, do not let anyone tell you all. You can’t do this, or this isn’t good enough. If it’s not good enough put it out, get some feedback seeing where specifically where you can improve, because if you don’t get that kind of stuff and you just let it sit, let’s say if you’re making a YouTube article and you just let it sit in your Unlisted or your private articles, no one’s going to see it, nobody can critique it.

You do not know everything other people that have been doing this for a longer period of time. It can help you out trust me. I’ve been there now. The main difference between this is that I want you to understand that anyone can start not. Everybody is going to succeed and that’s the thing that really needs to get understood here. Not everybody can go from point A to be successfully. So that’s where the journey comes.

In and the journey is not easy getting started is the easy part doing the stuff is the easy part going through the journey to actually get yourself to your end goal? That is the problem and on the cover he says great entrepreneurs how they build their businesses and their influence. You can very easy right. No, the actual process is the hard part getting started, making your first article. That should be the easiest part.

I know it doesn’t sound like it is, but making the first step is the easiest part making continuously good steps, successful habits, successful steps, that’s the hard part and most people will not get through the first month and that’s why we all have to understand that you Are in a knowledge game, you have to learn every single day, there’s no such thing as an end goal really because you’re in the infinite game, the end goal to me is again death and after death.

How are you going to be remembered? So I hope you gained some knowledge from this article and I am going to link this book and crush it in the description down below, because I really want you guys to pick up this book and the first one read the first one. First, like I was an idiot and I don’t even know he made a first one, and I want you guys to read it understand, comment now and then comment your update after you read both these books.

I want to thank you guys so much for reading and I want to thank Gary for being such a great influencer because he influences everybody under the Sun that actually reades him and understands him. So if you found use in this article, I’m going to have three more articles that you guys can read and a subscription button, because you know what they’re all going to be here right about now.

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How To Brand YOURSELF On Social Media – Branding 101

Post author By Jimmy Dagger
Post date May 19, 2020
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How do you compete? Are you asking yourself? How can I make better content and, as my content actually useful number one you overthink stop trying to figure out. What’s going to work and start posting I’ve done this so many times I’ve sat there for hours thinking. Should I post this piece of content? Is it good enough? Well, no, like the edits kind of off, stop I’m overthinking and you’re overthinking and you know you’re overthinking, so just stop everyone on YouTube.

Everyone on Instagram can create so much content like tons and tons of content, but no one does you know why? Because they’re too busy focusing on what’s going towards versus just posting and going from there, then you see feedback coming in then you can actually pivot your business strategy, your social media strategy. For that content, I think we tend to focus too much on a couple of things and that’s the likes and comments the subscribers and followers, and I do this all the time too.

I’ve been trying to get away from that and the way to get out of that kind of rut that you’re in is to just start. Creating start posting forget about the likes, forget about what kind of comment you’re going to get. If you just focus on you focus on what you’re doing what you have to offer it, and just posting it to the world you’re going to find different things that stick. I think that was a really good post.

That was a really good piece of content. I liked it, I think, I’m going to pursue that kind of content creation and go from there stop overthinking start creating and start posting more frequently to build your brand number two being authentic is your brand. I don’t care who you are like if you want to build a brain on social media, be authentic, there’s only one Johnny Q in the world there’s only one of you in the world.

Okay, I have different ideas and creativity. You have different ideas and creativity. We should start building our brand based on who we are it’s simple. As that I would really challenge you to find a niche. What do you like to do and really triple down on that one thing and create content for that one thing, and just post every single day as much as you can, you have to actually figure out what your process is.

What are you doing now evaluate what you’re doing? What are you doing right now and what do you want to be doing and trust me that kind of brand awareness that you already have right now and that kind of thinking is going to take you to the next step, which leads me to my final point: That’s number three and that’s consistency. I know you know this. We forget all the time you have to find your rhythm and all these different things you get good at branding.

You get good at you, know, Instagram and all these social platforms by being consistent by being active on the platform by actually posting every single day. Like honestly, these are all business one-on-one marketing strategies, that’s the whole framework of building a brand you’re building your brand you’re trying different things. You have to try different things you have to post at different times.

You have to post frequently to find that brain to find a nation to find your voice. It’s that simple. You know I don’t want to just focus on short-term gains and short-term Heinz, that’s the kind of stuff that it takes to actually build the brain. Okay, I gave you a framework. I gave you kind of tools to just really hone in that you can do and I actually have to take those tools and go build something build your brand.

That was it good analogy that just came out of nowhere. You’re going to love it, maybe I’ll do a article on how to actually use those tools. I just gave you into your social media, branding on Instagram Facebook and YouTube, etc. Let me know if you want to see that article, because I hope this helped. I hope this kind of helps you kind of rework your mindset into you. Oh yeah, I got a hone in on me.

I got ta work on my brand. Take baby steps. I hope you got a new perspective on it. If you didn’t know this stuff, please comment below. If this helped, I would love to know what kind of baby steps you’re taking to actually build. Your brand is, let me know in the comments below and I’ll catch you next time on the Johnny Q, blog peace,

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Using Direct Response Marketing to Attract More Customers

Post author By Jimmy Dagger
Post date May 18, 2020
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But how is direct response? Marketing different than that Good question, So direct response marketing is different because direct marketing You’re, just talking directly to the client like an e-mail But direct response, marketing you’re doing something to elicit a specific response from Your potential client, So what are some examples of this Say? For instance, you have a article that you put on Instagram and you’re, telling people about what you’re offering a service a product, and you tell them.

I want you to call now. Yeah They have to take a specific response in order to take part of it. Gotcha So when handled the correct Way it can be very beneficial and bring about some interesting results For one it takes out. All the intermediaries, It’s just between you and your customer – You don’t have to have the middle man. Second, it’s pretty cost effective. You don’t have to have Mass market saturation with traditional marketing methods And then the third, it’s also Measurable and trackable: Okay, You can see your ROI and then also it adheres.

To some good old-school marketing methods – and it doesn’t go with some of these trends that are flighty Gotcha so would an example, be I do an Instagram post Specifically, for let’s say a new backpack that I just came out with and then I have a link and They go and they buy that Exactly so in crafting your Direct response, marketing there’s a couple elements: That you want to have, For instance, the proposal Rather than thinking hey buy my product.

You actually want to go into some details, Especially like trial Period what the person is going to sign up for answering a lot of the questions that a person may have Gotcha so part of this proposal? Is you want to create some urgency? You want to give them all the information and kind of lead them down the funnel. Why is this important What are the details and, at the very end, maybe This is a trial period.

I see this a lot with webinars or different online courses. You know it’s a limited time offer within the next three days. This is introductory price and the price goes up right, so you’re always kind of leading Them down that funnel and giving that sense of Wow this is important. This is what I need and I can’t wait. I need to buy this now. You want that response. You want to make that person feel like they can’t miss out.

So let’s say that I’m An online business coach I’ve just opened up my Online one-on-one coaching and I’m going to let my Subscribers know about this, So one way that I could do This is through a webinar and I’ll. Let everyone know that hey one time only I’m doing this webinar, I’m going to give you five tips on how to crush it in social media. And this is the only day that I’m going to do it so I’m creating that urgency, so people will come they’ll sign up, Hey, I’m not telling These tips anywhere else.

This is the only place You’re going to find them, I’m never going to do a blog post about them. I’m never! You know. I’m Just really creating this, like you got ta, be there moment And for them to register. That would be the response that you want, Then, in the webinar at the end, I’m going to let them know Hey I’ve opened up my online coaching. I only have ten spots and you guys here. Reading this webinar are the first people you’re Going to get the first chance, so if you want to here’s, my Special introductory price, and after that, once I Hit those ten spots done So if my goal was to get ten new clients, this would be a great way.

To create that funnel, create that sense of urgency and hopefully be an effective way to Get those new clients. So today we talked about Direct response marketing and how it can bring you more customers. We would love to hear from You in the comments below what other topics would You like us to talk about And, of course, be sure to Like subscribe to our blog and hit that notification bell, so you’re always notified Of our next new article Until next time, this is The Journey

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HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL MEDIA – Marketing Tips for Businesses at a Mastermind

Post author By Jimmy Dagger
Post date May 18, 2020
No Comments on HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL MEDIA – Marketing Tips for Businesses at a Mastermind

Soho Soho college basketball, hey Kelly, Garcia. We need an elevator we go. Insanity is Kelly here. Oh I’ve been telling you guys it’s my birthday, it’s that right yeah. I expect this to be a phenomenal conversation exploration in terms of what we’ve all learned together and how we can be supporting each other and really leveling up our game in our life and in our work in our communities and our families.

I didn’t even know I was supposed to talk about personal branding. No, I’m kidding, I’m teasing you so hello, everyone, I’m Brian, I’m very grateful to be here. Thank you to Kelly for organizing these amazing group of people. I basically spend all of my time thinking about branding and thinking about how we can you know. I have several different thesis, — iz, that I try to live my life by, and I do want to make this as interactive as possible, but I’ll just take him way up.

You know in terms of macro thinking, I think that we’re living in the best time to be alive as a human being, and I think that yeah we have things that are not going so well in the US and in the world. But if you think about 50 years ago or 100 years ago, the things that our great-grandparents were dealing with the Black Plague, you know starvation. I think that things are really really improving and I think that we as humans are good.

I mean we have the capacity every single day to hurt each other and at large we don’t, and so you know, my macro thesis is like. I think that we are great people and I think that we have are living in a very exciting opportunity with the technology age that we live in, and I think that creating a personal brand, if you want it, is the smartest self investment that you can make And so you know I work with.

I have a branding company I started at six years ago. We work with some of the biggest brands in the world Intel salesforce.Com, KPMG you’re, not European United Nations, as well as smaller companies startups entrepreneurs. Actually, one of my favorite clients is in the room right now Time Inc, which is a incredible biotech company traded on the Nasdaq solving Stage. Four pancreatic cancer in a non-toxic way.

And I think that you know all of us whether it’s our company or organization or our law firm or our book, or are just story of selfless giving thing. We all have a story to share, and I think that what’s exciting for me about that is you can actually monetize that now you know, and in the past it was either. You chose between working, a crappy job at the bank that you didn’t really like to make eighty five thousand dollars a year to pay for the apartment in the to kids school, and you were basically at a three or four out of ten happiness scale, because the Alternative was do what I love and don’t make any money.

I think it’s flipped, I think now it’s like you actually have a much much much better chance of making a lot of money doing what you love, because the variable that no one really thinks about is yeah. You have to the skill and the talent, but the thing that separates you and I is if we’re basically the same amount of talent and you love it you’re going to spend 18 hours a day doing it, I’m going to spend nine and you’re going to win And you should win, and so the variable is the time that we put into it right, and so that’s that’s how I think about why I care so much about branding.

Everyone has a story to tell whether you’re solving you know the most horrific disease or whether you’re you know trying to sell a pen. You know why and I’m fascinated with the why behind the story – and so I would actually be very curious since in the in the sake of interactivity, for this for this group to know if you have a personal brand, if you want a personal brand and what Kind of frustrations or questions or concerns do you have.

Maybe you want to sell more books right yeah? So what can like? How does that look? Maybe you want to get more speaking like we have a chance to just talk for a minute cuz. You know you wouldn’t stop talking to Thomas, but maybe you want to. Maybe you want more speaking engagements. Maybe you want your personal brand to be more aligned with you know, as known as an international speaker, that’s kind of that’s what I’m hoping to gather from you guys and gals like.

Where are you? What do you want, but I think it’s: how do i? How do I present myself to the world in a way that’s consistent with how I actually want to be spending my time right? If it’s, if it’s the purse, if it’s the professional brand, then it’s? How do I present myself in a way that attracts the people that I want to buy my stuff or attracts people that I want to pay attention to what I’m offering? Maybe I’m not selling anything right now? Maybe I’m offering free clinical trials for a treatment.

You know, and I want to spend, send more people there or maybe it’s the opposite. Maybe it’s listen. I have a job and kind of like you know have it. I have a job in Ernst & Young, I’m a senior executive Alva, but I would also love to do more of this stuff. I’d also love to do more speaking. I would like to do more empowering the youth. How do I do that or you know, maybe not even how do I do that, but that’s where I’m at and then what I’d love to do is kind of context that, where you’re at and then maybe offer some tips, that I’ve been able to see that, Where they work for clients and individual influencers and cultural influencers and brands, so is that helpful if tomorrow woke up and all my financial needs were like met, I’m good for the next 20 30 40 50 years? How would I spend my days? What would I be doing, Who am I you know, and so in with that you we can start to really start thinking about.

Okay, then, to your point, Howard, how can I start to spend? How can I actually, if I had all the money in the world, how would I spend my days and then that’s step, one which is easy and then step two which is hard, which is why 99 % of the world doesn’t actually do this is now it’s Time to meet for me to actually start filling my days like that, it’s a very different thing right. So why don’t we just go around the room, really quick and just kind of like tell me where you’re at with that, and then I do want to do like if you have practical questions that you’re in your mind and that can kind of shape the way That I talked about this and now can you do what you want to do, not quite love and I’ll stay with it, even when I move to another job? Okay, so it’s almost like you want to create you like the way that I’m looking this is you want to basically create a personal brand for yourself that will lead you into that next opportunity.

So you have an opportunity to create a personal brand. You can basically create your own job right now, while you have the other job quietly on the side, that’s going to look almost exactly like what you want to have next. That would be my that’s like my quick take on what you can do, which is start writing articles right now about how you see it going because here’s what will happen – and maybe this is just the easiest instead of going around and like maybe I can just Like listen, then we can make any kind of like jam, but job.

Thank you. I know I know so so so I would say a couple different things for you right and, and is why don’t you start becoming a thought leader on this right now, there’s nothing holding you back from that right through articles put them on, LinkedIn put them on Medium here just going to happen, this one’s going to read one they’re going to have the job that you want they’re going to say, I want to hire her.

It’s pull marketing right. This is another kind of theme that I talk about. I guess I didn’t even really talk more, so doesn’t matter yeah. This is core it, so so pull marketing is. When people come to you. This is what happens to me. I have a man right here. His name is Mao say hide him out. Guys mouth follows me around during the day: okay and he films me and you guys, might all think Bryan you’re a narcissistic piece of great that and that’s what everybody thinks and that’s fine.

But here’s the thing that here’s the difference, what what I’m really doing right now is proving the future of personal branding. You know in a way that tests a theory on myself with my own money in my own energy. In my own time right, I actually think that what we’re doing right now and we’ll put this will make a cool article for Kelly Kelly will be happy that I’ll help her with her mastermind connect will put this on.

My YouTube page will put this on my Facebook page and, what’s going to end up happening is – and it’s happened already – I’ve closed literally tens and tens and tens of thousands of dollars of business. Because someone said, I saw your article on YouTube and I want to know if you’ll come, make a six-part article series for the department for the dry cleaning Association of America about marketing.

I have never heard of the dry cleaning Association of America. That’s pull marketing and that’s what you should do right pull marketing is, you know, push marketing is the old way it’s dead, knocking on the door, emailing, cold, emailing, cold, emailing, LinkedIn spam all day long. You know hey and then in some cases they even forget to change the word name to like your actual name. You know: hey name, you are a perfect person for my new business, I’m like yourself, you know, like you know, you didn’t change the name, Thomas bro.

You know, and so I think that you have a chance right now, start making articles start, putting up articles start thinking through start a podcast start a podcast right now, where you interview people that you think are doing it well, and this isn’t throwing your organization on The bus – this is just you simply offering another way of thinking about things. I would find the five to 10 to 15 to 20 top leaders right in your organ, your mood in your world that you respect and I would have them on your podcast they’re, going to share that podcast with all their network, which is by the way, the Right network for you to get yourself into that world, that’s what I would do! That’s how I would think about personal brand from your perspective, create your own job right now, while you still have an income, so start small, do one article and then and then real then read that article into a phone and uploaded as a podcast and then read That article on a article and upload it to a YouTube, I’m serious right start with the article start, the article, but here here’s the other thing that I think is important for everybody.

That’s thinking about this and any capacity distribute that content across all the places that people are paint like everyone says people buy from people they what they trust. But that’s not true because before I can trust you, I have to know you, people Bible do they know and people buy from people. They remember right. People buy from people, they trust I can’t buy. I trust him because I know him.

We see each other once a month for the last four years. I know him and he’s memorable, I know you and you’re memorable. I know you and you’re memorable. There are people that you know that are like what was that guy’s name again, and he did the thing what he does you, we all we’ve all been there right, you’re, never going to buy from that guy or that girl cuz. You came from more than name people buy from people, they know and are memorable, so you have to make people know you by putting your stuff out there, and you have to be memorable, your stuff being good and that’s just kind of a principle throughout all of It your story’s amazing, your story’s amazing.

Your stories like the stories are amazing, but now, where do they live? Because what happens with most of us? Is they don’t live anywhere? It’s the first time ever told this story. How long you guys on each other right? They don’t live anywhere, let them live in the world and just read what happens, pull marketing. It all comes to you. It all comes to you. It all comes to you. I don’t mark it at all.

I have so much business coming in right now. I don’t mark it at all content and we put it everywhere that makes sense for evil yeah. I can give you my best advice right now for free, so here here’s what I would think – and this is like the value. I think I think the value of why I’m here like hoping to do this for all of you right that there’s two different things that you said that we’re really interesting to me.

So I’m listening to every single word, you’re saying and my head’s going. The first thing is: maybe what you need is a Critias is a sales partner yeah, you know so there’s there. You know a lot of people struggle with this there’s art and there’s numbers, and it sounds like you’re an artist, but that doesn’t necessarily make you a saleswoman which is fine and the fact you’re identifying. That is already shows me that you’re like tapped into yourself and that you’re already one step closer to winning, because most people are naive to the fact that they suck at sales and then they so the soap.

But that’s like I don’t and, and, and you know, if you don’t want to do it, you’re not going to do it so like recognize, but there’s a couple there’s well, it depends if this is. If this is how yeah it’s self-aware, exactly if you, if you’re paying the bills with this, then yeah you suck at it like? So so you know, but here’s the thing there’s a couple different things. The first thing is find yourself, a partner that, like there are people out there, that I love to sell things.

I love it. There are people out there that love to sell things. They would be happy to sell your product if they believe in it right. That’s the first thing, but the second thing is: I think, that yours, the way that you just the energy that I got from you guys your I can tell you believe in your product. You tell me that you believe in your product. I can tell so that’s the that’s the part where 99 % of people fail, because they’re selling something they don’t actually believe in and it shocks me when I talk and I talk to senior level executives and I’m like.

What’s the deal your sales are going down and they’re, like, I don’t believe in this product and I’m like, but you make 1.8 million dollars a year to believe in this product and they’re like I don’t so you’re the money is actually not going to be enough To motivate you to sell the thing that you don’t believe in I’ve, seen it time and time again, what I will say is this you’re still in the push marketing mentality so you’re talking about you, you just gave me three ideas that I think that if you Execute a smart Facebook ad strategy you’ll make six figures in the next 12 months without selling anybody.

Here’s what you said to me. You said I want. I want to get into more corporations and I’m starting to do that for anyone. That’s trying to sell anything. A book anything trying to get your podcast in front of the right people Facebook’s ad platform right now. I don’t know how much of how much time you guys spend actually how many have ever run a Facebook ad campaign in this room, cool half of you.

How did it work? Yes, it worked. No, it’s! Okay, not really because artistic things perfect, so you haven’t sold so you haven’t been to sell. So let me tell you exactly what you should what you should do to sell your course or your conferences or you as a speaker or as a consultant. You can actually target so I I would create various pieces of content. If I were you, though, the woman that told you about the military opportunity, the veteran I would start I would.

I would do that. I would offer that I would record that I would put it up on my Facebook professional page and then I would target that same article too. So read this we’re doing this right here, this mastermind I’ll put it up. On my, I have a public page on Facebook will upload this article to that public page it’ll live there and it’ll get hundreds and hundreds of organic views, and that’s great.

Sometimes thousands and tens of thousands just depends, but I’m I’m more interested in taking control over the tools that exist. So what I could do is I could literally publish this article and boost this article. There’s a button that says boost post. That’s how you run a Facebook ad, if I’m talking in a way that you guys like what is this guy talk, it turns into response bad and I’m. I would focus it on every single military there’s a place that says interests.

I would put every single military group in the country in that interest box. Now, what’s going to happen, is you’re going to spend 21 dollars in it in front of 5 to 7,000 relevant military people in the US, and one of those 7,000 people is going to be like? Oh, I want to do that for me here. That’s number. One number two same idea with the corporation’s: you can actually target employees of the newspapers, employees of Ernst and Young you’re, going to show up in Kelley’s feed, imagine Kelly’s the Human Resources person or the person that’s in charge of bringing in outside speakers.

You can target that on Facebook and now, all of a sudden, your 30-minute corporate speech that you were going to do anyway is in front of 1,800 of the decision-makers across America in the corporate positions that you want to speak to anyway. No, I do the whole thing. I’d put the I’d put the whole thing up, so they know exactly what they’re getting no surprises. Here’s! What I do, here’s, what you’ll get do you want it or not? You’ve brought in 15 shitty speakers in a row.

Here’s the 30 minutes that you get with me right, you make. I see, people smiling like it’s really happening, that’s a huge thing for you and then the third thing is the middle school thing. You run an ad, you do the middle school thing. You do! The article take 30 minutes, 20 minutes 15 minutes up, and you run it against the principals and the teachers at every Middle School. In New Jersey, New York, Connecticut and Massachusetts, you will get more invitations to speak, and your call to action is message me book me and it takes them to your direct message or to your website where you sell your stuff and that my friend will help you Build an actual business without having to sell anything right now on a camera and see who that starts to attract.

You can only be yourself now. If you don’t want to be out there, then that’s a different story, then you don’t, then you know I never tell. I actually don’t think most people should do the whole like filming all day. Every day thing. I think that’s it’s a ton of work. You have to be on all the time, but like it’s, my truth like I’m. Actually, this is this, is me, and so it works for me. If that’s not your truth, don’t do it, you know, and so the branding thing is weird I mean that’s, that’s your individual opinion, which is fine, but the the branding thing is like, even if, in order for you to do what you want to do, you have To have a brand in order for you to do what you want to do so if you think that it’s I want to be behind the scenes, then why don’t you turn the grapes of the your favorite wine into the lead character of all your content? I’m serious finally find the Malbec grape.

I don’t even know I mean I don’t know anything about wine, but like find the grape of your favorite wine and let that grape be the person that it’s like the ghost of Casper Casper mattresses is there. I don’t know the CEO of Casper mattress. Is this it’s a ghost so find them. So so let it be a grape for you and let that be the the thing that drives the entire brand. You can be the brains behind it, the architect, behind it, to make sure that we’re doing right by the world and we’re not used.

I agree with you like this is terrible right, but but the alternative is like you saying this is terrible, isn’t helping anything if it’s just you saying it’s terrible at a table for people, it’s a big thing. If you say this is terrible and here’s what I’m doing about it and I’m documenting that in the process, because what I can tell you is people will attract to that and you will start to a tree.

You will start to build your tribe right and then let your try like – and it’s like – and I would also even say here, are my beliefs. I think that I think there’s a lot of things that are going wrong in the world. I think we should start creating more thoughtful brands, and I want to start with these with these grapes and this wine and I’m going to show you the process of, and then you become almost a meta brand, meaning I’m going to show you the process of how You build a brand doing good, it doesn’t matter if it’s wine or bottles of water or tea or notebooks.

It’s the theme of building a brand doing good. That becomes your brand, you know, and so that and if that’s because that’s ultimately what you have deep down inside of you, whether it’s the wine or the Russian or whatever you see, there’s a lot of that. You want to mend so use that as the driving force behind the brand and document that brand and then people sort of said, oh he’s, the guy that did that whole.

Like you know the great thing, but what was more interesting and then the great thing was how he showed us every step of the way here, our employees, here’s how we treat them. Here’s what the grapes come. Here’s the fertilizer that we don’t use, here’s the organic soil, here’s the property, here’s my family business. You know what I mean, that’s how I’d think about it see so a couple different things.

You know this is maybe obvious or maybe not obvious. When I, when I first heard a coaching practice, what I did was, I did two different lists. The first was a list of my dream team clients and I would contact them and I would do I would send them in their house like flowers, and I would stalk them on Twitter see what they cared about and send. I sent one guy like a jersey that actually worked. The second thing is find the three or four or five or seven or eight clients.

You’ve had already asked them two questions. Number one: can you refer someone else to me number two, which most people don’t do, which is what else can I help you with, because you already have that trust and what what you’re going to find is they’re like. So you help me with my day-to-day planning. Now I’m ready to do X, I don’t know how to do it. Can you help me with that, and hopefully the answer is yes right.

It’s like I’m actually ready to share my story. I want to write my bio on LinkedIn and I don’t know how to do it yeah, I’m sure, and then all the sudden, you go back to your eight of their clients and say: hey. Have you thought about writing a bio on LinkedIn yeah? But I don’t know how you have eight more new. You have eight more hours for this week and then that that momentum continues to build and then before you know it, you have.

Six years later, you have like a digital service agency. That’s exactly my story. I started out coaching people on public speaking. I was a speechwriter for Bloomberg’s administration in New York City before I left to start my own thing, and so then that seemed like a really easy transferable skill. I went to San Francisco and I started coaching executives on public speaking. That was how I started.

I was a public speaking coach six years later, this we’re doing clients all over the world, so it builds up, but just focus. Some people are trying to network and meet new people and new people, but we have 8 to 10 to 20 people right for your face. The other thing I would say – and this is something that actually I will plug if Thomas the immense amount of credit for find one or two or three or five champions – people that believe in you so much that will do anything to bring you business.

That’s what he does for me find your champions Jesse I can guarantee you have them and take them out to dinner and say listen. I need your help. I believe in this so much. I know how much I’m benefiting. This is a real issue in our society and I need you to help me find business, no one’s going to say no to that cause that you’re doing it’s not like you’re trying to like build the plastic bottle company of America.

I know Vito would probably the CEO of that company and then one more quick thing that I know I know we’re moving on, but I would do all of it. Every single piece of content that you create from now on on any social media platform should say at the end of it. Contact me for a free consultation, everything and then you do a 15 minute consultation and you give them your absolute best stuff in 15 minutes and at 15 and here’s the key Jesse cut it off.

When you hit 15 they’re not going to want to stop when you hit – and I used to do this up 15 min – and there was ninety two minutes later and I was like – I just lost the you know at 15 – cut it off and then say: if You want to keep going with this. I have a 1 to 4 part package. I’m happy to talk about this is some of this is some of the idea of what you’ll receive working with me your best on 15, but every piece of social content says contact me for, and every single bio in every single social platform that you have booked Me for your free Pepsi collect it, connect it to a calendar or one of these.

You know automated apps, where you can update your calendar. So it’s it’s there’s, no friction. They can go in there here. The three days here: the 15 minutes boom 3:00 to 3:15. 4:40 and then all the sudden, this week you have 17 new fruit, 15 medical station, one or two of them turn into a client. There’s your nut for the next month or two and you keep and it’s just just keep being scrappy for as long as you can so a couple.

It’s a great point, there’s a couple things. I’d say the first thing is you can do one or two things you can if it sounds like, if Jesse is looking for more clients, I’m assuming you have time right. So if you have the time to do it, then do it if you’re in a place where you don’t have 15 minutes or you can’t take five hours out of your week and maybe that’s where you’re at I don’t know. I don’t know what your schedule looks like, but maybe you don’t have five hours to do that.

What you can do, then, is you can say, learn more about my services here. You send them to a page where you actually ask them to fill in information if they’re not interested, they won’t. They won’t take one second to fill out an intake form and that intake form can be. What is your biggest goal? How much are you willing to spend? You know what is your monthly investment range? What have you tried in the past that has do four or five questions that are pretty basic and if you can’t even take the time to fill that out, then I’m not going to waste, not even always 15 minutes with you.

I love your title. Your book, by the way, that’s great that’s a stanford project and I think you’re, a hundred percent right like you need to own your power. You know like don’t when I hear i’m going to go, get an MBA, i’m like oh you’re lost and then that’s my own opinion and i’m sorry. If I offend anyone here for that, but like I’m like, oh you don’t know what you want to do. That’s why I went to law.

I was like I’m going to law school like I want to be. I wanted to be the mayor of New York City and as a good seal you’re going to you go to law school. That’s why I would say last week I want to be the mayor of New York City and like didn’t. Well, I don’t let’s too many people you have to please with anyway, but I just man I just I really see, but but you go to Stanford and you say like this is my: this is my project for the year yeah, it’s the next book.

It’s the next documentary you you’re going to hire me to do this, for you and and also do your program and like, but you don’t need to destroy my insane anything. Do what you want by the distraction of the program for a year just make sure you’re doing it for the right reasons? Not because you need a break or you know, I’m saying yep, that’s cool, so if it feels good for you good, for I just don’t want you to lose momentum.

Yeah you’re, amazing, I mean we’re going to be searching for voice, saves us time. You know. Buy me more water and the water shows up in the your house to you we’re just going to be a car is going to. We see things through audio as a time saver I can. I can Joey, you can drive your kids to school and listen to your podcast. You can take a shower and listen to your podcast. You can cook or you know, smash grapes and listen to a podcast, but you can’t read a article.

That’s why podcasts are going to win every single piece of content that you produce from now on has to be like, be an early user of our app or be the first to know when our app is ready and you collect the name in the email and Then three months from now, six months from now, you already have a thousand or 2,000 or 3,000 or 5,000 people, and in the meantime, what you can do is for the next every week for the next six months.

You set you, keep the people warm, you can’t collect her name and her name of my name and all of a sudden like six months from now is the first time I hear from you like who’s Dan right so every week you should do something for them. Surprise them send them is going on around learn any language. Duolingo really also do duolingo. Not yet. Oh, it’s dueling, sorry out there getting a lot of buzz, so you can do that because I have waste and YouTube.

I have already some good. You have some yet that I could promote my app, but the only thing that’s stopping me from ever. You know. Is this somebody’s going to steal my idea? No, you don’t need the patent it I mean. You know it’s nothing to steal your idea. Here’s the thing! Here’s there’s two there’s two big problems: everyone is this, I’m so happy that you’re saying that cuz everyone is so scared of everyone’s stealing their idea.

There’s two things to think about number one. Your idea doesn’t mean anything right now, because so she could. I can steal your idea now: do I have 80 hours a week to dedicate to actually building it? No, so I can’t study it second thing: is this the reason and the only reason that people are going to download your app is because number one they want to learn about flamingo, music and guitar, but number two and much much much more important? Why not going to buy your book and not the other hundred books out there, because I, like you and I, like you and you’re, a good dude and I’ve known you for like a year now and you’re a good dude and I’m going to support you.

So if I Spade 399 on your app, even if she steals your idea, I’m still giving you three I’ll give her for you, 99 I’ll, give you three ninety-nine and I’ll use the one, that’s better. So the reason that I’m so I I believe so much in the personal brand is because the only way for someone to like you is to know you people come, we were in Guatemala. Two weeks ago I was given the conference there. I had a hundred people come up to me.

I’ve been I’ve spent five days in my entire life in Guatemala. I had 100 people come up to me and say your articles are really helping me. I’m here today to meet you and I’m like from where, like oh, I took a bus to up from two hours from here to me and I’m just like Wow. This is like that was one of the times where I was like this is real. This is like, why listen? Why do you go to concerts of people? We’re not? I can buy your music online.

Why did we go to your concert? Because I liked you and the only way I like because we you’re married and like I knew you from her but like what about the people who don’t know you know, people thought 8 billion people out there that need that. You know that’s why. I really think that all of your content should start to go out there and connect to a mailing list, and then you take the time over the next three to six months to let people get to know you here.

I miss my wife, it’s Kelly and we’re here today in Brooklyn. This is where we look down that we live in Brooklyn and for those who don’t know about Brooklyn Brooklyn awesome, you just start educating people about the Flamingo scene in Brooklyn, start interviewing people and then every week you give some and then, by the time your app Drops everyone’s going to be like yo, this guy has been giving me so much value for the last six months.

I’m going to buy it and share it like people have it wrong. People are like here’s, my app buy it, I’m like who are you here’s my product, buy it here’s my speech by it. Here’s my book buy it I’ll, buy 25 of your books. Now that I heard the story, but if I don’t hear the story and since we can only do this with twelve people once a month, that was the past that was 15 years ago now. We can do this with millions of people every second of the day because of social media.

So that’s what I would say start building out lists now offering the value letting you know you do a weekly live call with your community. What questions do you have? What can I answer for you? I do that all the time I do live calls all the time and literally it’s. What can I help you with and guess what I sell at the end of that live, call, nothing and guess what happens. People hit me up and hey, can you can you consult my company? Hey? Can you like pull marketing? I never sell anything.

It just comes to me same thing with the app you wouldn’t have to sell the app you’ll put it up, and six thousand people you’ve been communicating with for last six months will download it so guys. Thank you so much for for the questions. I hope this was helpful if I can be helpful to you in the future, please, how do I get I’ll give you their

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How To Use Twitter To Grow Your Business

Post author By Jimmy Dagger
Post date May 17, 2020
No Comments on How To Use Twitter To Grow Your Business

So the first thing to talk about is and what your your Twitter or tweeting strategy is going to be at the moment, you’re limited to 160 characters, there’s talk that they might be changing, delimiting that I don’t know how what impact that might have on what I’m About to say, but nevertheless, at the moment is 160 characters and within that 160 characters, you’ve got to write some very interesting, engaging content.

That’s on a variety of different subject matters. So what I tend to say is look at look at your overall marketing strategy and when you go out and talk to people, what are they interested in hearing? Typically, these things will be so you’ll obviously want to talk about your business. You know it’s the about me page with your website: you’ll, be willing to talk about your own products and services, the benefits and features of those, but it clear you should also be talking about an industry.

Related news, maybe put some some tips, like top tips. How-To guides up there and some statistics that people are going to find engaging so the difference between Twitter and Facebook and various others. So actually Facebook has hashtags and Twitter started the trend by using hashtags and other other social media. Blogs have now adopts them at Google. Google+ no hashtags as well, so all of the major ones are using them, and but hashtags are a way of grouping.

Tweets is kind of like giving it and putting it into a categorized box. If you like key thing about the Twitter strategy is to post regularly because Twitter works on the timeline. So when you first tweet, it appears at the top of the timeline and grudges. Other people tweet it on it’ll, get pushed down and push down and push down and disappear of the bottom. So if you start using like trending hashtags that are really popular loads of people post them out, it’s not going to go like that.

It’s going to go straight off the bottom, so what you need to be doing is posting regularly so that your posts end up being. You know at the top of and Twitter now, if you post too often and it’s it’s going to get boring for the people who are following you so and have a plan to maybe post. I don’t know three four five times a day, probably any more than that, and you are going to start to bore people a little bit and equally those four five posts.

You want to post them all at nine o’clock and you want to spread them out over the course of the day, and that sounds like a bit of numerous tasks and there are ways to automate that process. So if you look at social media automation, tools, ones, my favorite ones, and things like eat – sweets, buffer, sprout social me takers, my all-time favorite one, because you can build a library and it just Chuck stuff out forever and beyond.

Even if I get hit by a bus which is great what not, if I get hit by a bus – that’s not so great, but the fact that it publishes stuff for me if I get hit by bus, that’s great, and so my second tip is based on Who you should be following now, there’s so much noise out there at the moment it’s a common mistake is and the people new to Twitter just to go out there and follow loads of irrelevant people.

So I tend to now follow people who are within my industry. Interesting people are going to be publishing interesting content. I would actually be interested in reading notice. The word is interesting, so be choosy about who you’re, following what you don’t want. Is your timeline just to be filled with noise and so there’ll be loads of people who follow you who’ll be selling eat like you know, get five thousand Twitter followers they’ll just be spamming, but that guy, who I talked about, who was sending out five messages? One go at nine o’clock.

Probably don’t want to bother following him because he’s just going to bore you to death, perhaps so be really picky about who you follow to make sure you’re getting the right information back out of it. This has a knock-on effect automatically and you’ll start to attract the right sort of followers as well and they’ll be interested in what you’ve got to say to a two-fold kind of benefits. This try and follow people within your market sector as best you can because and again following loads of irrelevant people.

Kind of is not really going to add anything to your your Twitter experience and before you follow the user go and have a look at their bio. It’s easy just to go like it’s later on pull of the book and go and have a look at the biography and and see what sorts of things they tweet about, because it will give you a good idea about the sort of person that you’re about to Potentially, follow with twitter is really important and because it’s it’s, it’s like a little microcosm of information and making sure that your brand and identity is really clear on that page.

And you basically have like two or three opportunities to get your brand and put out onto your Twitter profile. So you got the main banner image which appears across the top. You’ve got your little avatar pic, which appears within the banner you’ll. Have your company name or your personal name, and then your website address and maybe short biographies, there’s five key bits where you’ve got to get that’s your own brand identity across and make it look really cool so say, focus on those well say one thing which I Do is I and create, and I created a banner image, which I felt reflect the brand very well and use it across.

All of my social media accounts say that to maintain some consistency, something looks at my Twitter account. My Facebook account same goes for the the avatar, so this could either be your company logo or it could be your personal, headshot or game make sure it’s it’s consistent across all your social media platforms. The fourth question I very often get asked is about whether somebody who works within a business or organization sets up an account specifically for their business or for them for their personal profile.

So I think what you’ve got to ask yourself is: what’s my mic, my core business strategy here? Am I promoting me or my business or do people come to my business because they threw me or what what’s the link there and how did you go about promoting your business and if it’s primarily, if you’re kind of faceless within your organization, then really? Why do you need your own personal Twitter account? Why not make it about your business? But equally, if, if you have a number of stars within your business, get them to set up their own personal, you can have you have your own business account, but then you can take each can have their own and personal account, building their own profiles and raising The profile of your business, so the main benefits of using Twitter, it’s obviously got SEO benefits because you can drop links and nail it back to your own website, and things like that.

You can be found quite easily. Twitter twitter gets put in boosted into Google’s PageRank in one of its specific sections of its organic search, engine and listings, and so it means that you can appear in in Google’s search engine, organic search engine rankings and also it’s an opportunity to network quickly with other Businesses and the downsides to Twitter. I find that there’s only so much you can get into those hundred and forty characters and or 160 characters initially and embarrassed and the potential, as with all social media platforms and for employees to misuse it.

So I don’t know if they see something about a celebrity and they put a really derogatory comment up there or they’re racist that they put something nasty about another employee up there. This is all going to reflect badly on your business, so you’re going to be monitoring. If your employees are going to have their own Facebook and Twitter accounts, then you’re going to be monitoring what sort of content they’re putting up there and Twitter is also looking to heavily monetize areas of its service, and this can have a negative effect on it, and It also there’s a lot of trolling which goes on in amongst and Twitter, so trolling is people just being really negative about you, you’ll cut off your business and the sorts of things you’re commenting on and it can make you feel very bad, but it get it Covered and if somebody’s putting and I don’t know what appears to be a testimonial up there and negative testimonial up there – they may not actually be a customer.

That’s considered that. Could we have a detrimental impact on your business. So, just to summarise those key points create a strategy and for a Twitter strategy for your business and think about who you’re going to follow and who you want to follow. You ensure your brand of identity is really clear and obvious on your on your Twitter page and decide whether it’s going to be a business or a personal Twitter account.

And then, obviously I talked about the the benefits and the drawbacks to having Twitter weigh those up and how much you’re, positive and have-nots can have any business. So thanks for reading those are my comments on using Twitter for business. If you want to know more – and then please subscribe to my my youtube blog and if you’ve got any questions about this particular article, then please do leave them in the comments box below

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Client says “Do you guarantee results?” and You Say “…” (Ultimate Agency & SMMA Sales Advice)

Post author By Jimmy Dagger
Post date May 17, 2020
No Comments on Client says “Do you guarantee results?” and You Say “…” (Ultimate Agency & SMMA Sales Advice)

It is Jordan, he is just starting his own agency and he doesn’t have any clients yet okay, but when he goes into a meeting, yes, the coins are asking him if he guarantees results. What should he say, Jordan, very, very good question, and did I certainly struggled that my soap when I started my agency? What I can tell you is possible huge respect for going down that path, huge in fact, for you know, trying to build out your agency and trying trying to design your life and build a solid business.

You know that’s a person, everyone say, and the second thing that I would say is there’s how I used to deal with that when I started out and it was a complete failure when they would tell me that I would try to guarantee results I’ll tell them. Hey look: we’re going to get a 12 turned investment every single time and you have to you know worry about nothing, and you know I can guarantee you’re going to get amazing results and the thing is a lot of times, especially if you don’t have any kind.

If you say that, first of all, it’s going to it’s going to make you look like a bit of a COC, spammy, saucy guy right, it’s a bit sleazy! It’s not the right approach, and I think it’s if you, if you do say that you digging yourself into much bigger hole, because what they’re going to do next is going to say cool. Can you show me concrete examples where you’re doing that consistently? That’s really where it goes downhill for a lot of people, and so what I recommend Jordan, is you tell them straight up the truth and the truth is in life.

There’s no guarantees, there’s no guarantees in life. I could invest my time. My energy I could. I could literally work on my agency for 12 hours. Even if I work smart, there’s no guarantees that I’m going to reach massive success right. There’s always that that Stern element of luck, there’s always there’s always a lot of variables that we don’t have control over right, and so we tell them. It’s no guarantees life and anyone who tells you that they can guarantee technology.

A certain result is lying to you and personally, I would not trust those people. In my case, what I can tell you is from our previous. You know from our previous track record, based on actual figures and we’ve done in the past. I can certainly predict working we’re going to get you killer results and our track record. For example. This is an example where our track record indicates that we’re able to produce 2x return investment resource for our clients on a consistent daily basis, but normally that what are you go as far as doing with my team? Is I only hold ourselves accountable to or or last metric or last results, and that actually keeps my team very sharp, and so you know would be.

I don’t like to you know cherry-pick any any. You know one single plan or want to move case study that you know. Maybe we’ve had success with three years ago right. What we won’t do is hold ourselves accountable to literally the last metric that we’ve gotten right now to the last result that we’ve got for our clients just to ghost off the new currencies in life, and I cannot guarantee you anything if, if people are you know, If someone comes and tells you that they can guarantee you souls they’re, certainly lying to you what I can say that would predictably get amazing results for hands.

If you like that, then amazing, if, if not, maybe we’re not the right fit so Jordan, that’s how I would approach that situation so about read the mind so that you go into a meeting with never try to to be in a position when you were you Almost need it to desperately to have them become a client of yours right, and that comes across a lot. If, if you tell them that you can guarantee results, which is you know, they know? That’s, that’s not.

You know, that’s not realistic right. We need for something. That’s not realistic. It immediately speaks a lot about your abundance and obviously puts you into just a necessity position just a week session in in the negotiation table certain. That’s what I would say about about that about guarantee and results, never guarantee results. If you guys have any other question when it comes to, you know, meetings when it comes to signing clients when it comes to, we bottles, leave them down below in the comment I’ll be checking those and I’ll be making articles about that before you go, go ahead And like this article subscribe to my blog there’s, a ton of valuable content coming out, there’s a lot of bluff in this industry.

What I can tell you is I’ve actually been through it. I’ve been through this approach that built a successful you see, and now I’m teaching all this completely for free or my YouTube, and going very, very deep, in-depth in in my articles, not you know, shiny stuff, real real value, so go ahead and swipe my blog and As I said, leave in the comments down below what you’d like to snack so till next time take care and speak soon.

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How To Make Social Media Ads That Actually Work

Post author By Jimmy Dagger
Post date May 17, 2020
No Comments on How To Make Social Media Ads That Actually Work

Now this article was inspired because I noticed that a lot of musicians are really just wasting a lot of ad dollars by not really customizing their ad campaigns for the platforms that they’re making it in and oftentimes just taking regular content. They have like a music article and then running an ad using the entire music article, and the first thing that you want to keep in mind when you’re creating an ad is.

What is the goal that you have at the end of the day? Are you trying to drive music plays? Are you trying to drive overall awareness? What do you want the in behavior of the user to be? What do you consider a successful campaign to be so for this? I’m going to use three examples. None of these have been necessarily considered these huge viral campaigns where you might necessarily know about people in the first one I’m going to actually use an on a music example.

A few days ago, I was hit with this article on Instagram. This is also a metaphor for your car, so when you don’t put toyo tires on your car, you’re, basically doing this to choose 12 times, not spray juice. Now the first thing I actually saw scrolling down my feed was food that beautiful looking steak. You keep reading for a few seconds and then BAM. This cheese happens, obviously especially on a platform like Instagram you’re, going to catch a lot of people’s attention, using something as beautiful as a steak, some good-looking food, but this ended up being a type of commercial.

You can see that a lot of people got got when they talked about it in the comments. So why this commercial works, which is really important to remember and take note of, is the fact that, even though they had to stake in a transition to end up being entire commercial, it wasn’t like some straight spammy stuff. It made sense in the narrative of the actual story itself. The steak was ruined by cheese.

They were using it. As a metaphor to say your car is ruined. If you don’t have our tires, don’t put cheese on your car, I want to drive that point in because a lot of people call everything clickbait these days, but clickbait isn’t necessarily clickbait or at the very least, it’s not so much of an offence. If what you’re? Using or the content after, the click actually makes sense and it’s providing value at the end of the day.

But so the point is they were able to use something to capture people’s attention and then transition. When you have something as boring as tires right. A lot of you guys are working with music, or just everybody has different. These interesting brands but tires is pretty boring. How do you capture people’s attention? I never heard of toriel tires before this ad or saying this, but now I do. These type of campaigns are really to build awareness, they’re really not meant to drive some kind of specific clicks or behavior, or I personally wouldn’t use that type of AD to do that, but just getting people intrigued and captured by what it is, and maybe a lot Of people might even send it, so they can get somebody else, whether I actually end up saying it to my sister, because I know she likes food and I knew she would be thrown off by the ad your transition.

Or so so you got to pay attention to, and all these ads are the structures. You have something quick that brings in the attention and you use that somehow to lead to another narrative that makes sense for whatever you want to do, or at least want them to know and because you’re, using this type of AD to drive awareness with a lot Of people not necessarily know you already, this is one of the type of ads.

I would recommend doing like a Facebook ad campaign and actually paying for it, because it has the ability to stop people in their tracks for just enough time to get informed of you number two. The second day I was actually just an Instagram post, so I’m going to go ahead and start and say this type of ad is not to build a fanbase or bring in new followers. This is to engage and direct your fans, your current fans, to a specific action, a lot of people, just post, hay now available on Amazon or now available on Spotify, all of those types of things.

What this person did a blacksmith, he actually engaged and entertained. The fan base and even made them laugh a little bit around what he wanted them to know, and they provided a single call of action, which is basically going Amazon, Prime, if you got it and listen to the music. Once again, this type of head is not to build a fanbase, it’s to inform your current fan base and then lead them to a specific action.

Doing things like this allows you to constantly inform them when you can always have the regular post hey. This is available here on Spotify, but now I’m going to entertain you this time and then once again, let you know it’s available on Spotify and then I might do something else. So you can come up with a lot of creative ideas that are small. They don’t even have to be funny, but just something where you give them value in addition to the information itself and then hit them with the fact that you want them to know something and then direct them to the action number three.

So number three is my favorite, because not only definitely utilize influencer marketing, but it does it right – is going to think of it too much as an ad. It’s straight up or gank they’re listening to music as they get ready, which a lot of girls and just people in general do so it’s them being their natural selves and then they’re interacting with each other and they’re, interacting with the article just looking like they’re having Fun because of the song like they like this song, but they actually know this song that’s way different than a lot of these other acts.

You see, oh well, I don’t have any personal insight on the first two eggs, but I tell you from this alert. One is the song in this article is called mozzie by artist named Joanie in and then shown here had an additional fifty thousand plays in a very short period of time on that song after it was posted. Now the track has about five hundred twenty two thousand plays on soundcloud, or maybe it’s five hundred eighty-seven thousand, I can’t remember also, which is most important.

Joni Ann said about five hundred of those people will end up following him on Instagram and they really stick with them and stay active five hundred legitimate fans. It’s a nice amount coming from one Instagram post. He hasn’t even maximize the use of that particular clip or push the song really heavily. Yet a lot of people will talk about hey use, influences to reach out to influencers pay them for an ad, but it still depends on what they do when they promote your song.

With a lot of these losses, they’re going to want creative control just make sure that they’re doing something creative instead of just posting. So two quick tips, especially if you’re doing an Instagram hat. If you can make a article that actually gets people’s attention and maybe even you can make sense or be funny or intriguing or even confusing, without the sound at all, then you’re doing yourself a great service because hey a lot of times, people don’t have time to Click the sound also a lot of times, people just can’t because they’re in a certain place, but if you can get that message out and make them laugh, that could be a pretty effective article, especially for awareness and then, of course, when they turn to sound on.

Hopefully, the article is just that much better or explains what they didn’t get but got intrigued by before. Turning the sound on and then the second tip is a be testing, as you notice, I did not say, hey dude this one only do this one. I always talk about experimentation. A lot of people will tell you that articles do better on social media, then text ad. But I say you test that for yourself, because it all depends on your goals.

What a lot of people get confused by is they’ll, see a bigger reach or they’ll see bigger numbers as far as reades when it comes to the articles, but it just means people might never saw the article, but it doesn’t mean much good. They like the beatty or anything like that, so you might just want to use that as awareness just like the first article, because a lot of times what you might find in my experience with text is, you will have more clicks and better drive people to specific Behaviors, even you don’t have a good article ad and itself or even just good copy.

Where you’re writing your text ad. We can do a article about how you use language in your ads later, but for now that’s it y’all know what to do. Hey Dad subscribe button

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TOP 5 ADVICE FOR SALESPEOPLE [Gary Vaynerchuk]

Post author By Jimmy Dagger
Post date May 11, 2020
No Comments on TOP 5 ADVICE FOR SALESPEOPLE [Gary Vaynerchuk]

I don’t understand how people think they’re relevant right like and by the way I think email is still the killer app. I think phone calls the phones incredible but but they’re declining in our attention. I have not responded to a bulk or even a one-on-one sales pitch, an email or phone form in a decade. A stunning amount of people behind that camera right now are not going to be successful in sales, because they’re not willing to work hard enough.

They love the automation, they love all these tools. The problem is, if you have the greatest hammer and the greatest screwdriver and the greatest wrench the greatest in front of you, if you don’t use them properly, you will lose right if there’s a nail that I have to put in that ground. But I take the wrench and I hit it when the hammer was right there. It still comes down to the practitioner mm-hmm and you have to be good at your craft and you have to love your.

If you don’t love sales, if you don’t love it, you have no chance, because it’s so hard, it’s so painful, there’s so much rejection right. So those are the things I think about different sales professionals. Reading. Where would you advise that they start in terms of creating their own content or sharing their content, adding their own context as well? Before I go directly into the tactics of, should you make a article? Should you do a written blog post, so she did do a podcast.

You have to reverse engineer who you’re trying to get through. So I think the number one rule of salespeople is to listen. Know your audience know what they did. If you see an M & A just happen, if you see layoffs just happening, if you see one of them, if I see Burger King doing something, I’m thinking what is McDonald’s, think of Russ. So that’s number one number two: where are they spending time? Everybody as a salesperson has to figure out? How do they best communicate? Is it written word? Is it audio? Is it article? Is it in person and how to use the digital world in audio, written or vid you’ll form to create the gateway drug to in person? I look at sales very differently than the far majority.

I think way too many salespeople are patient or impatient. I think way too many salespeople are transactional. I think way too many salespeople are lowest-common-denominator. Spam blast, LinkedIn, email, bulk business card business card business card, so I think I’ve got a different tactic on sales, but don’t get it twisted it’s what I am if you’re not happy with your upside, if you’re not fully fulfilled.

I think a lot of you are doing things that are directly in front of you numbers that they put in front of you you’re trying to achieve that because you have a beach house, you want to buy we’re going that vacation sales is a funny game. If you work in a big company, they manipulate numbers to create your actions. I believe that the best sales people are doing things in a different way. I think you need to care about the customer for real reverse-engineer them and give them what they need.

I’m a better salesperson than you, because I’m the anti salesperson and I think that’s the best salesperson. Please understand that the world has changed in the attention of the person you’re trying to get to is moving into different places, and this big one stop complaining. A great salesperson shuts their mouth and she goes to work every day and tries to bring value to the end-user, and this patient and over time wins the marathon of sales put yourself in that position.

Websites help sell stuff! Do you have one?