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Best SMMA Outreach Method in 2020 – Step by Step Training [beginner friendly]

Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.

I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.

I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.

I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.

Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.

Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.

This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.

Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.

It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.

You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.

Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.

Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.

Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.

These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.

These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.

This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.

For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.

The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.

It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.

They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.

Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.

You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.

Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.

Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.

Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.

It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.

The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.

For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.

You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.

You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.

You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.

Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.

Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.

But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.

You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.

You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.

We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.

What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.

The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.

S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.

Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.

To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.

I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Online Marketing

3 Critical Metrics to Follow With Google Analytics

With the analytics In a week, I check our analytics On our site all the time, but I feel like I’m just sort of Poking around and sometimes I ’ ll – find a nugget Or things like that, but I do feel intimidated. Because it’s such a you know versus something: Like a Facebook, where you’re just guided Through creating an ad In analytics, it’s like you’re in A fighter cockpit in a way right, There’s a lot more stuff.

Going on there, So I think what people Are really interested in are sort of systems That you know “ Here’s how you do A 10-point check on your analytics.” or something like that. Can you talk a little bit? About your framework, when it comes to actually Setting up analytics and what are Some of the key metrics that people need to be focusing on If there are any Yeah sure So, first of all, what we got to do, Is make sure that Google Analytics is tracking correctly When we do install the code? We do some initial testing, we go ahead.

We visit from mobile phones from the desktop To see, does it get the country? Does it get the divide? Does it get all that kind of stuff After we enable The eCommerce tracking, which is not enabled – and I don’t really know why But you have to do that manually. There are a few things: Really really simple things that no one has to be Really intimidated by these First of all, Conversion Rate, Super important We have to know How many people, out of a hundred and because some of the people? That might read the interview, are not really tech savvy or don’t really know.

What a Conversion Rate is Conversion rate is what the amount The percentage of the people that they get to convert, What does convert mean They get to do a sale, They get to buy something From our websites and we’re talking, About the eCommerce, So is it 1 % Like 1 out of 100 people, Two out of 100, One of the simple things that you can do, If you have 1 % Conversion Rate, which is an okay Conversion Rate, It’s sort of like the industry baseline In a way right, -It’s an industry baseline, let’s say -Yeah, I know those sort of things You get.

One person Out of a hundred people, but you paid for those A hundred people to come into your store and you get 1 % Conversion Rate. What, if you look At your numbers – and you figured your website – In that way, you get a 2 %, I won’t go into 5 % or 10 % Literally with just that move the amount of money That you are getting into your revenue simply by one thing, So Conversion Rate Is super important? The other super important thing is Average Order Value or AOV So AOV.

Why? Because, if I get an average On a customer, let’s say he buys something: Which is $ 20 every customer, and even if I can give That $ 25 or $ 30 literally, I don’t have to change anything else. In my whole other strategy, I’m spending the exact same money, but I’m getting more From every customer Conversion rate, Super important Average Order Value Super important, Then there are more technical stuff that they don’t have to be.

Super intimidating, so one of them Is Bounce Rate I will stick To those three, obviously, there are way more But I don’t want to over complicate it So Conversion Rate Average Order Value and Bound Rate. So what is Bounce Rate How quickly people bounce They get off your website? As soon as they see it, The Bounce Rate is measured. By a percentage, The biggest the percentage The worse, our stores are performing An average in the industry.

Let’s say it’s 65 % to 70 %, but still it means that 70 % of the people Were just paid with Facebook Ads with Google Ads Or whatever that is, They just came to our website. And they didn’t even spend more than one second In our store, So even if you get an average Of let’s say, of 80 %, which means 80 % of Google Didn’t even see your landing page, You get it down to 75 % Even 70 % even lower, it means that you start making More more and more money for every visitor and potential customer That visits your store, It doesn’t really have to be intimidating.

If you translate everything to money. Then it becomes way easier Way: sexier And those three metrics are the key ones. That people need to be looking at. I think that’s a really valid point. I don’t know that You’re the biggest Marvel movie fan. But if you have to be an Avenger Which one might you choose? Probably I would be Doctor Strange, I like to think of myself, like The geek I am, and the nerd I am When people go out, And have fun and they party I go work.

Or read webinars or look at things: I could change in the store, somehow we can make More things, I think, I’m living Like Doctor Strange People call me The Mr. Google Analytics -Doctor Analytics -Doctor Analytics Doctor analytics, So that’s one of the things That I really really enjoy because I said Google Analytics Is not sexy but making money is, and I like making money 100 %. Very nice, thank you for coming Awesome.

Thank you, Yeah. I really look forward. I should announce also, I think it is clear. But Doctor Analytics will be a part of the upcoming Ecommerce All Stars Secrets course our free-mini course That we’ll be putting out for the world to learn the core skills that they need. To grow an extra-ordinary business They’ll learn how to get by That’s the beauty of this course You’re going to learn. How to get started? What mindset you need to have And some of the core skills, but we’re also going to be providing A lot of things that will allow you to truly take it to the next level.

And really have an untapped mindset. That’s the thing I’m noticing From all of these interviews And frankly, all of the people Of the world who are making headlines for good and for bad Is that they have this unbridled will They are not small thinkers right? They are people That are able to look an opportunity and really think big about it. I think that’s what runs Through this whole course, and I’m really excited To be putting it on, I’m excited to be a part of it Guys I’ll make analytics sexy.

I promise Okay I’ll try my best Nice, very good. Well, thanks again, -Awesome -Alright -Thanks -Cheers

 

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Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off

 

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8 Essential Tools I Use Daily to Run my $250,000+ SMMA

You guys are going to get a behind-the-scenes in-depth look into what it takes to build a social media, marketing agency and scale it past that six figure mark, and I feel, like a lot of you – are going to be pleasantly surprised because, as you’ll see in just A bit my setup is pretty minimalist when building my setup, I wanted two things number one stuff that could get the job done very well and number two not having much stuff.

So that’s really the two principles that I followed and i’m not only going to be giving you guys a look into what I use but telling you why I use it. What I use it for as well as giving you various options for yourself that you don’t just take the entertainment value away from this article, but you can actually take practical recommendations from this article and apply it for your agency. So i’m super excited for this article and without further ado.

Let’s get right into it, so i’m going to start off with, what’s, in my opinion, the most important piece of equipment for any online entrepreneur for any digital marketer, which is your main tool, which is your laptop right here. I’ve got this 16 inch, 2020 macbook pro fully specced out now. Obviously I know that this is not a cheap macbook and when I started my agency, I really remember that I worked on a macbook pro a 13 inch.

I believe a 2015 model which was very very wrecked, and I managed to score my agency to six figures with that and pass the six figure mark. So it’s definitely not an excuse to not have a good laptop. But what I will say is that, as soon as you make some money with your agency definitely invest into a quality laptop honestly, it’s going to save you so much freaking headaches, because, honestly, if I add up all the wasted time with my old laptop all the Lagging and all the time that I had to wait for applications to load and sometimes it crashed and all you know it’s just so much wasted time and not only that.

It really angered me, and so it really took away some pleasure from the actual work in, and so that is why, when I started making money with my agency, I definitely just upgraded all the pieces of equipment that, in my opinion, were just not up to date And that I could improve, and so my recommendation to you guys is that as soon as you start, making some money with your online business with your agency go ahead and upgrade your laptop is such a great investment in my opinion – and it is the one thing That we use every single day right.

Our whole job revolves around this machine, and so it really pays a lot of dividends to have the best machine. It is one of those things that can give you an edge, so that is that 4d laptop and now on to the second tool. Now. The next thing is the youtube algorithm and you might be asking: how does the youtube algorithm help? You run your agency and grow your agency, and the answer is not what you might expect now, every time you like a article every time you comment on a article.

It basically tells a youtube algorithm that this article is pretty decent, and so it pushes out to a lot more people and it makes my team and myself feel appreciated and that have a wider impact. So if you haven’t gone ahead and smashed the like button, go ahead and do that right now and with that being said, let’s get right into the actual second tool, the second tool. Sorry, the second tool is a pair of noise canceling headphones.

I personally use beats to be honest: i’m aware that bose is probably a better brand, a better pair of headphones. I’r completely aware of that. Personally, i, like the aesthetics, and that, for me, is quite an important part of the equipment. My tools and for the whole thing to be in unison and to look aesthetic, and so that, for me, is pretty important, and so every time I wear these headphones, someone just manages to tell me hey.

You should probably grab a pair of both headphones, but personally I quite like these and brandon aside. I personally think that a pair of noise, canceling, headphones or earphones is quite a good investment simply because it allows you to get in the flow and into your state. Much quicker and allows you to block out noises, and this is particularly important. If you don’t have an office, that’s quiet.

I have the privilege to have an office, that’s very, very quiet, and so I probably wouldn’t even need this, but it really helps me get into the flow and anything that helps me be more productive and get more stuff done, and so this is the second tool That I use for my agency, the third tool, is a microphone, and this is the one that I personally use. This was actually a present from a friend and it’s called the blue snowball.

I believe I would have gotten the blue yeti, which is the common design that you may be used to from this brand um, but obviously it was a present and I actually really like this shape and aesthetically. I think it looks much better than the yeti. That’s personally me – and I actually just put it up there on my bookshelf right there and it looks sick with my books. So and so, as I told you guys for me, aesthetic is part of it um, but I definitely think that a microphone is a must-have and I use this microphone for team calls for sales calls for um the live interviews that i’m hosting on my free private Mentor community on facebook, by the way, if you guys have enjoyed that go ahead and check out the link in bio, but for any of those interviews for recording, looms uh for my team for my clients as well kind of communication for recording my screen.

Recording youtube articles sometimes and a bunch of other users, so anytime, I have any call or i’m recording something on my laptop, i’m always going to have this plugged in, and I personally think that having a crisp audio good lighting and a good background gives you a Massive edge on a sales goal: why? Because you come off as much more professional, and so the prospect takes you more seriously, which in turn makes you more likely to close the client, so definitely call one of these microphones.

I think it’s like 50 bucks so really inexpensive but check it out, and if you can’t afford this one, then i’m sure there are much cheaper options out there so uh. That is that for the microphone. That is that for the third tool now onto the fourth one, the next tool is my standup desk. Hopefully you guys are not seeing too many wires down below and this one actually fell off, stand-up desk. I use it almost every single day, especially after lunch, where my energy levels are not as high, so it helps me get my blood flowing and will often have most of my calls, especially in the afternoon, which is usually when I have my sales goals and my Team calls and my student calls as well, and I will have all of those standing up and it really helps me gain more energy and anything that I can buy.

That will give me back more energy, i’m definitely going to cop. So if you guys can get yourself a stand-up desk, I highly highly recommend it, because sometimes you just got to stand up, get your legs moving and get back to work. So that is that for the fourth two now onto the fifth boom, the fifth tool is my notebook, my personal notebook, and obviously i’m not going to show you guys too much of what’s in here, because it’s top secret.

But I do not know what I would do without a notebook, and I always have this laying on my table right from my computer, and I truly believe this is massive and i’ll talk about this in just a second, but having a place where you can knock Down ideas, where you can put your thoughts into paper as well as write down quick notes and to do’s from calls that you’re having is incredibly vital and on this notebook i’ll structure, a youtube content ideas, for example.

I will also, for example, prep for sales schools on this notebook prep for interviews on this notebook. For example, i’ll give you guys a little peek inside my preparation for my last interview on my community. So that’s this and that okay and then all the questions that I wrote for that. But having a notebook where you can prepare for calls where you cannote down ideas where you can actually diagnose a client.

For example, when I hop on a sales school with a client, i’m actually writing stuff down and i’m diagnosing their current situation, okay, which is very important because then, when I pitch my service, it might be different and it’s going to be personalized to what they actually Need um and a bunch of other cool stuff, so long story short, definitely get yourself a notebook and definitely always have your notebook with you on your table.

Note down ideas that you get no down relevant points that you get from sales goals and definitely prepare for your sales goals on paper. I actually helps you a ton more i’ve found, so that is that for the fifth tool and now on to the sixth tool, the sixth tool is this box light right here and normally this box light, but right behind it, there’s a ring light and I use The box light for recording articles just like this.

I use the ring light typically for my tic toc articles um, but the point here is lighting makes a difference, as you can obviously see with this clip right, the lighting is not as great and so obviously the quality of the clip is not as great and I’r not saying you should have a ring light or a box light if you’re not creating content. If you do, then absolutely yes right, but even if you hop on a sales call having good lighting is vital and if you’re not next to a window like.

I am where I get a lot of natural light. Then either move your desk close to that also make sure that you have artificial light sources that actually give you good lighting, because otherwise the quality of the coal is not going to be as great and you’re. Not going to look as professional and that my friends makes a difference, so that is the sixth tool now onto the seventh tool. Now the seventh tool is a whiteboard.

Now let me explain what I use my whiteboard for and why I think it’s actually vital and, as I told you guys with my notebook, it’s pretty much the same use right, except that a whiteboard have much more space and it actually helps me structure. My ideas much better because i’ve got more space and I can draw little diagrams. I can draw different structures and it helps me visualize my ideas so much better.

So if you guys have the space for it, I definitely recommend getting a whiteboard and some pens. Obviously I use it also for content. You guys might have readed some of those articles on my blog um, but a whiteboard is vital, in my opinion, for any online entrepreneur for any person who’s working at home just to have that real estate uh, where you can actually draw and actually put your ideas Onto a surface and every time I do this, I get so many more breakthroughs than if I just kept them in my head.

So that is the seventh tool and uh now onto the final tool and the eighth tool is the aura ring you guys might have already heard about this ring uh, because I think it’s a it’s very common in a lot of entrepreneurs and in the online space. But the reason why it’s not the o-ring that I quite like I mean. Obviously I like the design, I like the the piece of tech, and I think it’s very accurate. I think it’s a great piece of tech, but before this actually had the with its aura, it’s quite a bit more expensive than the o-ring, and the only reason why I switched to the ore ring.

I was simply because that gave me some bluetooth issues and I could not repair it in the end, which was a bit tragic uh, but I had to cop my o-ring and now the reason why I think an o-ring is important. It’s not vital, but it’s important is because it makes the unconscious conscious and that’s one of the things that i’m always looking to do with my business and my life right. I want to make all those things that are unconscious, conscious right and bring them to my awareness, for example, how I sleep how I eat right.

Maybe it could be what my team members feel and and think of the culture right. If you don’t ask them, then they’re never going to tell you. It could be, for example, the satisfaction of my students. Obviously they rave about it during the course, but at the end of the program I always have them. I fill out a survey, the same thing with my clients at the end of our partnership. I always have them fill out a survey because i’m trying to make the unconscious conscious and so that’s what the ring does, and it does that for an area of your life, which is pretty important, which is sleep now.

I will put my hands up and say that i’m not the best sleeper and the reason why that is because, as of now, I haven’t placed as much importance on that, as I probably should, and instead of making my time in better priority, which should be around Eight hours um i’ve made my sleep efficiency a priority, and so what i’m trying to do is i’m trying to make these six and a half or seven hours that i’m in bed uh as quality as possible and that’s what i’m currently focused on, but i’m slowly Shifting and i’m being a bit more strict with my sleep schedule, so that is the oil ring, and that is that, for my eight tools, final thing that I will say is this article could have been a bit underwhelming for a lot of you, and maybe you Thought I had this incredible setup and i’m not going to lie.

Probably three months ago I had a better setup with a monitor and all that stuff, but basically one of the things that i’m doing right now is i’m trying to be as minimalist as possible. Number one because I don’t like clutter and number two is is simply because I think minimalism is great for focus, and so I used to have my monitor and I used to have my laptop and yes, you think you’re getting a lot of stuff done, because you Can move things around much quicker, but it also distracts quite a lot because you’re always multitasking and that’s what I found myself doing and that’s what i’m transitioning to a much more minimalist ass setup.

Yes, I might get a monitor, but if I do then I have my laptop just sit idle connected to the monitor and right now I really like my macbook pro to do that. So the final thing that I will say is just make sure you buy things that are high quality and of high purpose. Don’t just buy things that are okay, like, for example, I had this thing, which I barely ever use, which is a kind of like a notepad um.

Sometimes I use it for you know explaining things to my students, sometimes i’ll pull this up with a pen that I have right there and i’ll basically write on it when i’m giving an explanation, but I can do this with my mouse and it’s not vital right. Yes, you get more quality with this, but it’s not 100x in comparison to the mouse. This is a good example of not a vital purchase uh. So that is the final thing that I will say on the tools and the equipment side of things.

I really hope you guys enjoyed this article. As I said, if you did drop a big thumbs up my time, and I would really really appreciate it – also leave them below in comments any questions you may have on this article and i’ll be sure to check those out, and the final thing I would say, Is if you haven’t checked out my free masterclass on how to sign and keep four figure smm clients go ahead and check it down below uh, there’s nothing for sale and literally the feedback i’m getting people implementing the stuff, the templates, the scripts that I give you In there implementing it and signing plans, so if you want to check that out, go ahead and check the link in the description and, as always, guys hope, everything’s going well in your agency journey and i’ll see you in the next one peace foreign, you

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Why SMMA is the best business model to start in 2020!

No time, okay, guys and welcome back to the article so, like I said in the introduction in today’s article, I am basically go to give my two cents on business models, online business models and why I think that social, media, marketing or SMA or the social media Agency business model is the best to start in 2020.

Now, for those of you that do not know who, I am, my name is Josh. What angle George, I own, a social media marketing agency here in the Netherlands called brand paneer, which is currently doing six figures, and they also have my own coaching business, where I basically teach you guys on how to start your own social media business. Okay. Now, with that said, the reason why I started social media marketing about three four years ago was because Lisi required no startup capital, and that is also one of the main reasons why I’m such a big advocate of social media marketing, because all these other business models Affiliate marketing, CPA, dropship and what else have you got? Amazon FBA you’ve also got a bowl which is like the Dutch Amazon FBA, like all these.

Other business models require startup capital because you need to invest in either paid traffic or you need to invest in products. You need to do product test and you need to you know, ship those products to the Amazon warehouse with a boulder come warehouse. You know this there’s so much upfront investment required that it makes it extremely difficult for those without just starting out and want to in money online.

Without you know a prior investments, it makes it really difficult for you guys to actually start it, whereas with social media marketing. That is not the case. You can literally now go and knock on some business owners door and basically you know explain to them why they need to set up Facebook ads, and you know just ask for a monthly retainer fee now with that said, obviously, for those of you that have no, I they were social media marketing.

Is you guys are a bit confused right now? Basically, social media marketing is basically where you show business owners how to set up Facebook ads, and obviously you run them yourself as well. You set up the Facebook ads for a business owner and you help them get in more business. Okay, so for e-commerce stores, that means you’re going to get them more sales and, for you know any other business. You know you basically focus on getting them more leads and more clients.

So, for example, let’s say you have a gym as a client and it’s it’s a high-end gym. You know personal trainers and the saunas and stuff like that, and it’s a hundred euros a month to actually go to that gym. Okay, so a monthly subscription, it’s a hundred euros. That means that is 1200 euros a year and let’s say you can get this clients. This order, the owner of the gym, you can get them an extra ten members, a month which is easily doable with Facebook Ads.

If you don’t lead your ads to this gym. That means that you’re getting them 12 K a year every single month because you’re getting them 10 members a month, each member is 1200 a year. Ten members 12 K. You know. That is how easy you can get money for this business and if you ask for 1,000 a month for this, you know they are more than happy to do that because during Ulysses still 12 X and their return on investment, okay – and that is the way social Media marketing can help businesses, but also help you as a business owner as well, because you know you are in and money from providing a service that is also helping that business, so everyone wins basically, and that is why social media marketing is it’s such a great Business model, because, as soon as you set up all these advertisers etc, there’s no need to know physically be in a specific location, okay, its location independence.

So you can set all these ads from Thailand. You can set these ads up from the US. You can set these answer from Europe, it does not matter and it doesn’t matter the business owner either. Okay, these are care if you’re on the beaches of Thailand or you’re, stuck in your bedroom or in a little kiosk you’re setting up the ads. All they care about is the results okay. So if this is a results based service and you get paid a monthly fee for this, so you know it doesn’t matter if you are in the office or you’re on the beach.

As long as you’ve got a laptop and an internet connection, you can do this service okay, so that is another reason why social media marketing is great to start off with, because it allows that location, freedom and it’s it’s nowadays. Everything is moving towards like a remote type business or a remote site, tasks no type job, because people no longer want to be stuck in a specific place and with technology.

Nowadays it’s no longer needed. Okay, you don’t need to be stuck in an office stuck in a kiosk. You don’t need to physically be anywhere because if you have a meeting with someone, no you can just have a flyer Skype, but you can have a value. You can call a person up on whatsapp, no there’s no reason end long, it be in an office. Okay and more and more businesses are realizing this, and that is why you know these businesses won’t care.

If you are like says you’re on the Bahamas – or you know you’re in Bali, setting up these advertisements because all they care about is that bottom line? Are you bringing them in more business? Yes, is it with the investment thing new? Yes? Well then, they are more than happy to pay. You open some 1000 a month for this service. Okay, so, like I said, no upfront investments required its location independence and the fears reason why I highly recommend social media marketing is that you don’t necessarily need to have the skills okay.

Now I understand that might sound a bit weird, because I’ve just spoken about Facebook ads and you know how we can help businesses grow by leveraging Facebook ads but who’s to say that you are the person that needs to set up those ads. Okay, you are the business owner. You do not need to necessarily settle the ads if you do not want to. If you have the skills and you have the knowledge and you have the expertise and you know you want to keep all the money for yourself, then.

Obviously be my guess and set off the ads, but if you want to scale this business – and you know that there’s someone else out there that can do a better job than you and really it is in your right to actually give that job or give that Client to a contractor okay, so you are the business owner. You have a contractor where come below you or with you or alongside you that sets up the ads. You close the deal and you get someone else to do the ads for you.

Okay, I, like I said, there’s nothing wrong with that because you are the business owner, you own the agency, you do not necessarily to work in the agency, so you don’t need to necessarily work in the business. You can work on the business, so you can wear, hung, get any more clients and then you’ve got a contractor setting off the ads and doing the service for you, okay, but I said that is only if you want to if you actually enjoy doing the ads Or if you want to learn that skill or if you’re, just starting out – and you don’t want to outsource this because you actually need the money, then just do it yourself until you get off so the same point that you cannot, you can no longer take on More way, then, obviously you’re doing it to outsource and you can start building a team okay, so I hope you got some how’s this if you are interested installing your own social media agency, but you’ve got no idea how to get started.

I also have a free training which is linked in description box down below for those of you that are ready to take action and actually wants to start an agency alongside me and want to weigh together with me. I also have a coaching program again. It will linked it’s all linked in description box down below where I list, we take you by the hand and push your agency to the next level and also to that six-figure mark okay.

So I hope you got some out of this subscribe to the blog for more and I’ll, see you guys in the next article

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Buffer Review (Social Media Management Tool)

What exactly is that social media management is a tool that you use to schedule your posts on your social media profiles ahead of time, one of the things when you start at your new business. You have this list of all these things that you need to do. There’s this, I always say, there’s all these pieces of a puzzle and you need to put them together and every person needs to figure out what works best for them like.

How am I going to schedule my time, one of the things when you’re scheduling, instead of looking at every day, I need to do ABCD and E to start looking at chunking your time. So once you understand what those puzzle pieces are, then you can start chunking that information you’re not really going to know all of that in the beginning, and just all you just keep learning all those pieces if that makes sense, but one of the things you’re doing Is posting whether you’re posting making YouTube articles because you want to promote your business with search engine, optimization or you’re? Doing your business using social media? There’s two different kinds of marketing: this buffer is for people, that market went social media, so you’re marketing on Facebook or Instagram Twitter.

Those different things that you’re looking for engagement, okay and maybe you’re bored, maybe you’re posting ads or things like that. So buffer is a system where you can go in and schedule ahead of time, so I’m going to Chuck my posting, so I might take one day every month and let’s say I want to post four times a week in my Facebook on my Facebook. Maybe I want to post five times on Instagram or daily or whatever it is.

You can go in and post for the entire month and just sit there in one day and knock it out. Now you might say: well that’s a lot. That’s like nine post day! Well, you can use the same post for your Facebook as you do Instagram, and that’s what you’re going to see what’s really cool about buffer, you can kind of go to different platforms in one one push of a button and that’s what I love about this one.

All right, so, let’s look at some. The first thing I want to jump into. I know everybody first thing they want to know is well how much does it cost, because, especially when you’re new you’re, always pinching, pen and you’re, always looking for that way to make money online and not spend any money? But I want to tell you – and we all fought that way in the beginning and then the more you dig in you find out.

Yes, you do have to spend money who need certain tools for your business and that’s why I wanted to do this series on different social media platforms or tools, because I want you to really research and pick the one that’s best for you and they’re all different. So I’m not doing a tutorial, we’re not going in and I’m not showing you how to use it, because every single tool, every single one of these platforms, that I’ve been sharing they go in and they’ll, give you a tutorial and teach you how to do it And most of them give you a 30-day free trial or two week free trial, so you can go in and and do it for free.

I do have a playlist that I am creating. The link is below where I have all of these different social media tools, management tools that I’ve been reviewing they’re all there. So if you like, what you see – and you want to look at other ones – then hit the playlist link below, doesn’t cost you anything just go down there and look and see what else is out there and again I don’t have everything on the planet down there.

I’r just building this and as I find them, I’m offering them to you, so you can see which one’s best for you, because I think understanding and getting the one that’s best, for you is the most important thing in your business without going out and wasting a Lot of money, so this one here when I went to look at the pricing it there is a free account, but I want you to look at right away. Everyone says: oh, it’s a free account.

I’r going to take that before you even do any research. I want you to decide how many platforms, how many of my platforms do. I want to schedule my posts on and then what does my schedule look like, and I want you to do that before you even start digging into these okay, and this is why look at here it says: pricing, free, okay, so it’s free for free who doesn’t Like free, but one, you can only be on three social accounts.

Now you might say. Well, you know what I’m only on two, so that works. Excellent three is not bad, that’s not even a negative, but another thing. It says one user, that’s fine to your one-man, show right now. You don’t really have anybody that you’re hiring. This, isn’t your business where you’re out posting for other people, one is perf. This is the thing you need to look at. You can only schedule 10 posts.

A month, that’s not going to do you any good, you might as well be scheduling daily because you’re going to be getting on there every other day scheduling those 9 posts that we just talked about. So I personally, if you have that information laid out, I think the pro account looks better, because here you can go on to 8 different social accounts and again you may not have a let’s stick with the two.

But if you go down, you can schedule a hundred posts, so you probably could schedule six weeks out if you’re doing nine posts a day four on Facebook, five on Instagram, you could schedule out and not add six weeks and get that knocked down. So, look at that. You want the tool to help you, you don’t want it to become frustrating and one more thing that you have to read. So what you do is you post out for six months and then put on your calendar? Okay, I need to do this again.

Another chunk of time this day, I’m going to dedicate to it six weeks from now, and that’s all I’m going to do all days, get my posts on there now something that buffer does. That, I think, is another big big plus is they are known for their queue and you’re like well? What does that mean? They have a queue where you can keep all of your posts and you can recycle them again, so that is a plus some of these social media platforms do not allow you to do that.

There’s some different. You know situations so you got to read for that kind of stuff, but this one does you’re able to do that. Now. Here’s a picture. I told you, it was like a button that you just hit. Well, you could say: look I’m on Facebook and Twitter and LinkedIn, and I want to post this one thing on the all three account. So you make your posts down here and then you go. Okay, click! Click! Click! I want to put it on all three of them and then down at the bottom.

You schedule it on this certain day. Now, typically, if most of your followers probably aren’t on all of your accounts, but if you’re somebody that maybe a lot of your followers are, then that might not be something that you want to do is post the same thing. Three times you got ta, you know pay attention to your audience, but a lot of people tell me you know what I don’t have the same people following me on Twitter as I do Instagram it’s two different groups of people, and so, if that’s true, then just Click it and put the same post, but look how easy that is, and then it goes into a queue like a list where it saves it, and you can go back in and recycle it now.

You might say. Well how often should I recycle my posts? I from what I’ve read you want to take recycle every two to three months. So if you have three months worth the posts, just go back in and recycle them again, and maybe you can mix them up and maybe add some new stuff. So this isn’t something you’re going to constantly be doing so then, when you go back to that chunk of time where you say today is posting scheduling day, it gets easier and easier because you’re just adding in some fresh information and recycle information and recycling, some old Information, so that’s where this online business stuff starts to get easier, because a lot of the foundational work that you have to do is in place and ready for you to keep using it.

So I just wanted to give you that one little tip all right. Here’s an example of how you schedule you can go in and say these are the exact times that I want to schedule and on the exact days, and you can go in there and change it up like I said you might look at your analytics and it Might say you know nobody is looking at your stuff on Sundays, nobody’s even clicking it. Well, maybe you won’t post on Sunday after that, or maybe only post once that day, just to keep your posts going and fresh.

So those are things to look at now. I’r going to show you the pros and the cons and remember I have been going over some other already. So let’s talk about the pros and the cons of using buffer a pro, it’s very easy and simple to follow. Once you go in there, you can use that free account and, like I said, if you’re serious, you already know, you’ve gone in and used the trial account. You know this is what you want.

I highly recommend you move up to that that next account for $ 15 a month and it’s very good with scheduling. You can do it throughout the week and you can adjust each schedule for every day. So you don’t have to go in and say and every single day I’m doing the same thing. You can change it up here and there and it has very limited analytics but it’ll be enough. Remember buffer is not a one-stop shop like sprout social sprout where sprout social, sprout social is a one-stop shop and it does everything it gives you like who’s following you, what kind of engagement I mean it really goes into detail if you’re only looking for a place To post to get that one job chunked and you know off your plate every day, then this would be a good, simple format.

So you have to think about your needs. Another nice thing you can use different extensions that will make buffering even easier chrome has different extensions that help with some of these social media platforms and buffer allows you to use those extensions. Now I added a few other things. Some of the social media like which one was it HootSuite, does not allow you to use shortened links for your posts.

Sometimes people like to use a shortened link and then they like to track it on their own, maybe through pretty links or something like that off their website. And again, if you don’t know about all that, but if you’re into tracking this one will allow you to use outside shortened link programs where HootSuite will not allow you, they want everything to stay internal. So if that’s important to you, that’s a plus, it does have a queue where at list Q means list where you can keep all of your posts.

So you can recycle. So that’s a plus, and you can also go in and repost or retweet Twitter as retweets is like a repost. You can do that on Twitter as well as of today on here now. There could be more features that are at it beyond what I’m talking about today, but those are some things in a nutshell. Now, let’s go down to the cons, the analytics are very simple and that to me it’s not really a negative, but if you’re really looking for some in-depth analytical stuff, then this program is probably not for you again and I just talked to just said it a Moment ago, it’s not like an all-encompassing one-stop shop for all your social media stuff, it’s think of it think of buffer more as a scheduler to save me, the time and hassle that I don’t have to go into every Platt form every morning and do all my Scheduling for the day, I can do it at the beginning of the month and knock it out for all my platforms and then just do it one once a month and chunk it.

Okay, so there’s buffer down below, like I said, I have a link for a playlist. I have a link to goes to buffer. I do not have an affiliate account to that. I’r just trying to give you some help. You with your research. There is a guide to earning income online down there if you’re, if you’re, looking at this and you’re like wow, I don’t even have a business online, never thought about that, but I’d love to post all over the place.

Well, you can. This is something a tool you would use for your business to help you there. So god, you know, there’s a free guide there to give you some information and, of course, subscribe subscribe to my blog I post every day, and I want to thank you for making it this far and reading the article. I hope it was helpful. Give me thumbs up if it was or comment. If you have any questions, if you have information, add I love when people read it, who might be an expert with buffer? I’r not an expert.

I just did some research to give to you, but if you are an expert, you have more information. Add by all means. Do it that does not bother me because again, I don’t know everything and I know a little bit of everything how’s that not a lot about one thing: alright, so there you go again. Thank you for reading and I’ll see you on the next article.

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Online Marketing

The Best SMMA Service To Offer in 2020

My name is Sidney Bechet me and for an entire year I’m doing one YouTube article per day, so make sure that you are subscribed to this blog and also activate the notification. So you don’t miss any articles. Alright, so for an entire year, if you have any questions, you can ask ask me on Instagram. So basically, every Friday, I’m doing a pull on my story, and you can ask you know whatever questions that you have.

It can be on sales. It can be on negotiations, it can be on Facebook cards, just everything alright on LinkedIn, just ask me the question and I will make a article for you answering it. So the question of today is community management or paid media. So first, let’s define both of them. So community management, the role of a community manager, is, you know, as the name state, to manage the community.

So you, your job, is you know to take care of the image of a brand, so you need to interact with the community. You need you know to give information. You are just managing a community so giving as much information as possible interacting with the community. What else can you do? You know you can answer comments. You make sure that you know bad comments or handled also, so you answer them just to show that you know that the brand has have a voice, that the brand is caring about its community, so very important right.

On the other side, we have paid media so paid media. You know you use social media, so the platform’s you use Facebook, for example. You can use. Also, Google, you have Google Ads, you can use snapchat, you have snapchat ads, so you use those platforms and you put an ads on them. So you use, you know you use the placement and you will create and manage the ads of a client. Alright, the difference between those two services is that paid media is a monetary or o.

I service. So, basically, when, if a client is investing with you, he will make a return of investment. So the thing with paid media is that you will make a return of our investment for your client. Compared to you know, content management, community management – you won’t make any you know visible return of investment. Of course it’s important, but you are not making return of investment and that’s my biggest point.

That’s why I love so much paid media, because my clients can see directly the value. On the contrary, if you take community management content management which are non-monetary services, your clients can’t see can see the returns for the simple reason that community management and content management is the social return of investment. It’s not a monetary return of our investment, and you need to explain that to your claim that you know, community management is important that it’s a long term work all right that you will see the result after you know, I mean that you will see a visible Result after six months one year and that it’s just important for the image of the brand right now, if you run a digital agency, I recommend you to always have to always propose you know a monetary return of investment and not a social return of investment.

You can do both right, you can have an agency that is doing paid media and also that is you know, can offer a content, management or community management, but I would say to always focus on a paid service right, so on paid media, because the thing is That we’ve paid media you’re really very, very extremely important to a company all right, because you’re bringing money, you’re, bringing new flow of leads new clients, new traffic and the company, love that and they won’t get rid of you.

Whether. But the thing is that if you are only doing content management or community management for a company, if the company is going, you know nuts, if it’s not going so well or if, let’s say there is a recession or the economy is not so good, you will Be in trouble, so I would say to always: you know, diversify between paid media and also you know those social return of investment. If you want to do them thing is you can do only paid media? Alright, you can focus on this and that works very well or you can also focus on community management and content management.

But if you are doing this, I would recommend you to have or to explain it really well to your clients that they will see the result. After six months, alright, but that’s why again I love so much paid media because you are bringing a real difference to the lives of people and to you know to a company you’re, changing a company by increasing its profit, its revenue. So yeah guys. That’s that’s my view on those two types of services.

I hope that you liked this article again, if you have any questions, make sure that you’re subscribed to this blog. Make sure that you follow me on Instagram and if you want to start and run your own digital marketing agency, I’ve done a one-hour free training and you can find the link in the description. So take care guys, and I will see you in another article. You

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Online Marketing

Top 3 tips to sell more cars with Social Media (Automotive Marketing Hacks)

The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.

How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.

So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.

So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.

It’s not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.

You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.

We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.

It’s entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’s? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that shit because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.

What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’s like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.

You want a quick laughs. You want a funny meme you want to, or you want to learn something. You see something very valuable. It’ll shit. That’s cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’t think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.

So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person he was with my brother, it’s bullshit, but it’s entertainment right. So you got to think.

How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’t just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’s. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.

The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’r going to get him on the road pick up a seven like make it fun, make it real. That’s how you going to approach it at education. The way you approach education is people only really care about three things. Don’t want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.

That’s the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’s only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.

So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’s the three so bring that into your social media, marketing all right.

How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.

I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’s called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.

I’ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.

It’s pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’s say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.

So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.

That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.

Here’s an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.

So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.

I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.

You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.

To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’t your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that shit right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone And like Somalia and you open it’s a dick pic like and now Instagram warns you of that.

So don’t start with that start with text it’s safe. It brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, wait. What do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well, so it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or Like I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio hey.

That’s super cool, my mom’s from there I’m not going to say make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy shit like this guy is my Dude right and start the conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last Seven years, how much I sell you know them but come in.

We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out, I’m not selling, nothing just come in. Let’s hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible. Right

 

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Online Marketing

The 4 Parts To Social Media Marketing

Welcome to the we are slam show where we share marketing agency, insights, best practices and ideas to help your business grow. My name is tyler kelly, i’m the co-founder and chief strategist right here at slam agency we’re a small but mighty full-service marketing agency that helps marketing directors, like you execute on your vision, execute on your strategy, just think of us, as the outsourced marketing department, with a Specialty really in digital marketing, and today I want to talk to you about social media now a lot of times when we think about social media.

We just think about the Big Five Facebook, Instagram, Twitter, YouTube and LinkedIn, but here’s the thing social media is so much bigger than that and as a marketing director, you really have to understand how big it is so that you can take full advantage of every aspect Of social media, okay, so social media is composed of four equally important parts. These are social, listening, social influencing social networking and social selling, and in this article I’m going to go through each one.

Social media allows us to social, listen, ok, social listening is tuning in to the needs and to the wants of our customers and social media gives us the platforms, the tools that we need in order to do this more effectively in the olden days we used to Do focus groups we used to do polling and all these types of things, but, as we know, these things aren’t really as effective as they used to be polls used to be the gold standard for determining elections.

Well, now polls aren’t written worth their paper that they’re written on right and focus groups used to be. You know the thing it used to be like: let’s go in, let’s talk with some people, that’s asking questions, but the dirty little secret. Is this people? Don’t tell you what is truly on their mind in a focus group situation. They tell you what they think you want to hear. We’ve known this as marketers for many years, there’s been a lot of studies, a lot of research that say for focus groups, just don’t give you the real information.

So how can you get the wrong information? Well, social listening is the way to do that. So how do you do it? Well, you figure out where your customers were your prospects, where your potential customers are okay online, whether it be Facebook groups, LinkedIn figure out where these conversations are happening, whether it be a forum or you know, on a blog comments. These types of things, wherever it is figure it out and then begin to listen, hashtag following on Instagram on Twitter.

This might give you some insight into what types of things your customers are talking about, and this is where, if you’re doing you’re listening right, you can really begin to tap into what their pain points are. What they’re psyched, what the psychographics are like, what their attitudes interests and opinions are, and this will give you insight as a marketing director into how to approach them through advertising and marketing real quick, a few of my favorite tools for listening in social media, an oldie But goodie HootSuite really great way to set up what you want to pay attention to and then go back to that daily and kind of see.

What’s new, what’s happening, HootSuite is an oldie but goodie a few others that I, like I like mention. I, like Agora, pulse and I like brand, read now the second part of social media that you need to be aware of and know how to tap into is social influencing. Now, when you think of social influencing, I want you to think really about influencer marketing. Okay, influencer marketing is something that has come on the scene.

You know in a big way the last couple years and there’s some really good uses of influencer marketing. There’s some really horrible examples of influencer marketing as well. Now, here’s the thing: if you go: google, influencer marketing or social influencing what you’re going to find is you’re, going to find lots of blogs lots of lots of articles that are all about how wonderful influencer marketing is, but for the majority of people reading this article, It’s probably not going to work for you.

Here’s the thing there’s been a lot of research recently that has that has shown that influencer marketing does not provide the ROI that it has promised that it would provide there’s a really great episode on Noah Kagan presents, which, by the way, is one of my favorite Podcast, if I tuned in to a podcast, I’m tuning into Noah, Kagan’s podcast, and this podcast was all about influencer marketing, the ins, the outs, what works, what doesn’t it was with a guy named Josh snow, who has really approached influencer marketing in some unique ways, and He shares his experiences and his data in influencer marketing to tell you what works and what doesn’t and for the majority of you reading right now, I guarantee that it’s probably not going to give you the results that you expect that it should all right.

The number three part of social media – it’s the big one, social networking now, when you think about social networking, there’s there’s some really big ideas, and I want you to. I want you to grasp the first is this likes? Don’t matter likes, do not matter. Okay, there’s an article, it’s called a thousand true fans, and it’s just it’s all about how just in life in business in the creative world that you can accomplish so much more with a small group of devoted followers raving fans, then you can, with a large group, Perfect example: Priceline, if you go to their Facebook page you’ll, see that they have millions of followers and their interaction rate.

Their engagement rate is so low, less than 1 %, and it just blows my mind that they can invest so much in this likes game. In this likes number and so little in engaging content, the secret here is social media. Networking is all about that devoted group of fans of followers who will buy everything that you put out that will engage with every post that you put out. This is what social networking is truly about, and if you lose sight of that objective, then you’re going to just be in this rat race that continues and continues and there’s no winning the better way is to mobilize the audience that you do have and not to Focus on all the numbers not to focus on all those people that aren’t going to become customer now, there’s a couple other things I want you to be aware of when it comes to social networking and the first is seeker versus engagement.

Remember this seeker versus engagement when it comes to social networking. There are two types of social networks. The first is seeker networks. Okay, a seeker network is it’s it’s kind of based on this idea of search; okay, it’s where you as a user, will go to that network and you will type in a search and you’re looking for something you’re seeking out information. Okay, a perfect example of this is YouTube.

People go there to seek out the majority of people, go there to seek out information. It’s the second largest search engine in the world, just behind Google, and so, if your goal with YouTube is to build like this massive network with these fans that are engaging, then there’s a super high bar to make that happen and more than likely you’re going to Have to invest a lot of money into making that happen, and the reason why is because you’re going against the flow you’re going against the current the current when it comes to YouTube, is as a seeker Network.

So what you should do on a secret network? Is you should build content optimize it for search optimize it for SEO so that when people go and they type in the search, your content is going to pop up on that first page of results? Okay, so on a seeker network, it’s all about! How can I optimize SEO optimize my content to be found to be discovered later on down the line? It’s not about building this massive blog, where you have a ton of followers and there’s just massive amount of engagement.

That does happen on YouTube, but that is those are the outliers. Those are the success stories. Those are the unicorns okay, the majority of YouTube and the majority of the people using YouTube, use it as a search engine. Now the flipside is engagement. Engagement is where you do have networks where people are engaging where there’s conversations where there is community being built. Perfect example: Facebook Instagram.

These are perfect examples of engagement networks. Now, what I want you to realize with an engagement network like Twitter, Facebook, Linkedin Instagram, is that these are the networks where you can do social listening, because these are the network. We’re conversations are actually happening where there’s groups where people are, you know breaking off into groups of similar interest. Okay, this is engagement networks, and this is where social listening happens.

This is also where you can social influence behavior by way of becoming part of the conversation by becoming a thought leader on the network and by generating and creating content, that’s captivating motivating inspiring that that drives action. Now. The second big idea that I want you to get today is this idea of opened versus closed networks. Okay, YouTube is a perfect example of an open network.

What does YouTube do when you search it, takes you to other people’s content and that most likely links out to the web very similar to Google right, Google, which is not necessarily a social network? Although many SEO s would argue that it is when you type a search into Google, what happens? Is you get a list of results on your search engine results page and when you click the link, it takes you to another site off of Google right same way with YouTube.

It takes you off of YouTube and then there’s no penalty there. Okay, this is actually encouraged. It’s the way that the open network is built. It’s built to lead you to content that doesn’t exist on their site. However, when it comes to closed networks, this is not always the case. A closed Network really penalizes you when you post content, that is not part of its network that is not hosted on its network.

Okay, Facebook is a great example. It’s a closed network. How can you identify a closed Network? Well, the first thing is in order to access most of the content. You need to be logged in okay. It’s a closed network YouTube. You don’t need to be logged in access to content, Facebook LinkedIn! You need to be logged in to access the content, so these are closed networks anytime. You have to log in to access to content.

Then what I want you to think of as a marketing director is, I don’t want to post third party links now. The first question I always get when talking with a marketing director is well Mike, my site’s, not really a third party link, because it’s my site, it’s my page and it’s my site, but you guys think about like this. It’s your brand on Facebook’s, page! Okay! It’s it’s on facebook.Com and because it’s on facebook.

Com, if you put a link to your site in the post to your site, that’s a third-party site, meaning Facebook doesn’t own your site and because of that, and because Facebook is a closed Network, then what’s going to happen. Is Facebook is going to penalize you? I know they say that they don’t, but they do. Experience shows that they, just they don’t show content when it’s when it’s a youtube link, they’re not going to show it to very many people.

You can test this on your own pages when you post a link to your website, they’re, not going to show it to very many people and because Facebook is really built on this snowball algorithm, which is like the more people that like and engage with your content. The more they’re going to see your content and the more they’re going to introduce your content to new people and then on the flip side, if you post a link, no one sees it.

No one engages with it, then what you’re doing is you’re digging a ditch for yourself anytime, you post a third-party link on your site, so be very wary of any time. That might be the case when you want to do that when your boss is like. I want to post a link to you, know our products page here on the site. The reason why Facebook introduced shops is because they don’t want you to go to your website to shop.

They don’t want your customers to go to your website to shop. They want them to shop on Facebook, because Facebook is a closed network and they want everything that happens with their traffic to happen on facebook.Com. If it’s not happening on facebook.Com, then guess what very few people are going to see it they’re going to push it to the side and they’re not going to show it to anyone. So as a marketing director anytime, you have a third-party link on a closed network.

Realize that it’s not going to get very far, the fourth part of social media is social selling and I’ll. Let you in on a little secret. It’s not selling at all, rather social selling is all about building a brand. It’s all about becoming a thought leader. Building familiarity, we’ve talked several times over many episodes that people buy from those that they know like and trust, and the quickest way to drive an increase.

Likeability is by building familiarity it’s by being present by being out there. By having your face out there, the more people see you the more they like and the more that they trust you. I know this is crazy, but it’s it’s a fact. The more they see you the more they like and trust you. As a matter of fact, it’s called the familiarity bias so build it. Put your face out. There put your brand out there be out there be out there as often as you possibly can, and do so.

The step up here. The level up here is, if you’re out there with valuable content. If you’re out there as a thought leader, then people will begin to see you that way. Why do we do that? We are slam shell, so that we can share our experience. We can share our insights, our knowledge with marketing directors like you, so that when the time comes for you to hire an agency, if, when the time comes to, when you just can’t execute – and you just don’t – have the bandwidth to do everything that you need to Do you know in-house, then it’s like okay, we’re going to think about slam to be that that digital partner to be that outsourced marketing department that we can hire that that I can use as a marketing director to do everything that I need to do in terms Of like graphic design, article copywriting social media, digital advertising, I need a team like that, and rather than hiring that team one by one and figuring out, you know who’s who’s good in this position in this position and managing all those people.

Rather than doing all of that, I’m going to hire slam because by hiring slam, I get all those specialties. I get all those people, but I get a team that works well together and that I can provide vision to and strategy for and that they’ll execute on that and it’ll be amazing for my bottom line. Okay, that that’s the value there and that’s why we share content like this, to make you aware of our abilities to make you aware of our knowledge and our capabilities so that when the time comes, you already know who to call that’s what social selling is social Selling is not me hitting you up on LinkedIn and being a nuisance.

Okay, that is social spam. It’s not social selling, so you know why do i? Why am I never on LinkedIn? Why do I just despise LinkedIn? Why do I think that, like everyone in the business world, putting their time into LinkedIn is a waste of time, because it’s a spam network? You can quote me on that. It’s a spam Network and everyone, that’s on LinkedIn for the most part, is usually LinkedIn in the wrong way and just you know, rabbit trail.

If I want to engage and connect with the rail people, then I’m not going to do it on a network like LinkedIn. I’r going to do it on a network like Facebook or Instagram, and the reason why I do that is because that’s when people put their barriers down and that they’re there there they are their real selves at that point on LinkedIn, everyone just has like a mask On it’s the business, you know it’s business, business, business and everyone’s in that business mindset and it’s hard to break through that and really like what most people do to break through that.

It’s just spam, the heck out of you – and I don’t like that. I don’t like LinkedIn, you can quote me on that. Social selling is not social spam, so, rather than hitting somebody’s email, inbox or you’re, deeming them and like just bugging the heck out of them. How do you prospect well inbound prospecting is the key, and that is by putting out articles, putting out post that that provide information and value to the reader and putting that out there, knowing that when the right person comes along and sees that content that they’re going To reach out the final thing that I want you to think about, when you think about social selling is what I call trigger events this could be on.

You know one of the ways that you could use LinkedIn, it’s like okay, I just got a new job. It’s posted, like so-and-so, just got hired here. That is a trigger event. That’s an event that you should be aware of, because it marks a change in that person’s status in that person’s career, and so you know rather than you just saying, hey Congrats, take a note. Knowing that you know if your marketing director you just got hired on as a marking director, your onboarding you’re learning about your new company, there’s a lot of stuff going on, and if I were going to contact you, it’s not going to be on day one right.

If I were going to reach out to you, if my goal was to do an outbound prospecting, then I would I would look at that trigger event, and I would know that within a month and a half two months, that’s probably the time when you’ve got your Bearings and your ready to begin seeking out help, and at that point I want to make sure that you know about who we are and what we do. And so, if I paid attention, if you’re you know one of my targets, if you will, if you’re somebody that I want to work with, and I’ve paid attention to the fact that that you know you started about a month and a half ago, then now I Know that it’s probably a good time to get on your radar.

Okay, this is trigger event awareness. The other thing is just buying cycle awareness, and this is where social listening comes in in regards to social selling. You have to be in tune with those accounts that you want to work with, so be aware of that buying cycle be aware of where they are in that consumer journey, and you can do this with social selling, okay, so the four parts of social media, social Listening social influencing social networking and social selling be sure to listen to this a couple times because there’s a lot of good info in this podcast next week, we’re going to talk specifically about social media networking and how you can get the best bang for your buck.

With the big five all right, if you’ve enjoyed this podcast if you’ve been joined, this show do me a favor, and let me know anywhere where you listen or read. Leave me a comment. Send me an email, Tyler and slam. Agency.Com I’d be happy to connect with you now, if you’re looking for an outsourced marketing department, if you need help right now, give us a call shoot us an email or go to our site. Slam.

Agency.Com click on the free consultation button and we’ll be happy to chat with you. Thank you for tuning in I’ll, see you next week, thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live. After that you can read more articles from slamming agency. We’ll pick something we think: you’ll love,

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Online Marketing

Four Online Ways to Grow Your Business | GoDaddy

Is getting traffic – now you ’ re ready to grow. Let ’ s. Take a look at four online marketing! Methods to win more customers and keep them coming back. Business listings paid advertising Email, marketing and social media First up business listings: We ’ re, talking online directories review Sites and maps Great ways to reach customers And most of them don, ’ t cost you a penny: Google, My Business, Google Maps, Yelp Bing, Mapquest Foursquare –these are just some of the many places you ’ ll want your business.

To appear Search engines, pull information from these Sites and display it under your web address for local search results, Not sure where or if you ’ re, listed, Simply search for your business online and See where it shows up then claim your listings. This allows you to make updates and respond. To reviews – which is especially important for managing negative reviews, An easy way to manage all your directory listings.

At once is to subscribe to a service such as GoDaddy: ’ s Get Found, Adding and updating your info in one place. And then sending it to multiple sites and apps with a single click, can save you loads. Of time Let ’ s move on to paid online advertising. – an investment that can generate big returns, Search engine advertising and sponsored ads Are designed to drive traffic to your website, Google Adwords Bing Ads Facebook and LinkedIn Are among the many places offering paid online ads – often called pay-per-click advertising In general.

Online ads are affordable and Easy to execute, They can target a specific demographic location. Or interest and provide valuable metrics for measuring what ’ s working and what ’ s? Not When people click your ad be sure they land On a focused page with a clear call-to-action – one that converts them from prospects, To customers Now to email marketing, It ’ s a powerful way to reach customers – if You do it right, Do it wrong and you may end up annoying them.

Or worse, getting slammed as spam Always remember – one email equals one. Call-To-Action Have a clear goal and zero in on it with engaging But concise messaging Use your customer, ’ s, name, send them emails. Triggered by certain events like their birthday and cater to their interests, Research shows personalized emails, have much Higher open and click-through rates than generic email, This means better engagement and ROI.

For you Reassure customers, you will send only valuable Email, They ’ ll. Thank you by continuing to open And read your messages, Effective, email marketing takes time and effort. You can streamline the process with the right. Tools like GoDaddy Email Marketing, This tool provides a drag-and-drop email, composer Clickable buttons address management and reports that show which emails are opened. Clicked and shared Finally, there ’ s social media, such as Facebook, Twitter YouTube LinkedIn, Pinterest, Instagram – just to name a few Social media blogs offer a cost-effective Way to generate leads, drive traffic and nurture customer relationships With so many sites.

It ’ s worth doing some Research to figure out where your target customers – and competitors – hang out, Then make sure you ’ re. There too Remember on social media content. Is king, Providing compelling fresh content? Is the Fastest way to attract people and gain a following Customers who appreciate your content, share. Your page, with their contacts, who share it with their contacts, who share it, with…well You get it, You ’ ve, gone viral.

To recap: business listings paid online advertising. Email, marketing and social media are four easy ways to move your business to the next Level Want to learn more Check out the links below this article.