Let’s go Hey, I’m Emma your GoDaddy Guide and today, I’m super excited to be joined with my co-host, Justin Nealey, Hey Justin! What’s up What up? How are you, What are we going to talk about today, Starting a service business, Exactly We’re talking about starting Your service business, I’m already dying to Know where do you begin?’Cause there’s a lot of things.
That I’m sure you have to do, but what’s first and foremost, Right and you have to take That first step of really figuring out what you want: You want your business to be Right, You can’t just go. I want to Be a service-based business! Well, what do you want to do If you want it to be something that you’re actually passionate about, because you’re going to Get a lot of the things that you don’t want to do like the admin or just the run-around.
And if it’s not something You’re really passionate about it’s not going to last. I love the passion component To me if you’re doing something that you’re passionate about you’re, going to give it your all your 110 % Right, absolutely You’re going to do the best work Right. It’s your! Why It’s? Why you do what you do Yeah? So what do you need? Where do you start So probably step one just to make sure that you’re productive is to buy a computer If you don’t have one, If you read this on a computer, then just disregard this Move on to step two, but That’s going to be step one.
What about a smartphone, though I feel like I do everything On my smartphone, You can do a lot absolutely, but it’s all about being productive. You can flip to different tabs. Go to different screens. Do a bunch of stuff that You potentially couldn’t do or if you have to go and type everything out on a smartphone. It’s going to take you a lot. Longer than on a computer, It’s good to have both, though That’s a good point.
Okay, so you have a computer got it Then. What’s next, I’m thinking social media, but that’s just’cause. I’r Obsessed with it domain, where do you go from there? So probably the next Step is to figure out what your name is and buy a domain name and get your social media handles. We’ve got a couple of articles. That we talked about really diving into Instagram Twitter and Facebook in the links or descriptions below As soon as you have that Domain then you need a website.
Social media is great, but you can’t always control social media. Do you remember Vine (, laughs, ), Yeah Yeah? It was a super popular platform Right. What happened to Vine Everyone invested all their time and it’s gone So all those followers went with it And with your website, it’s there to help. You generate Leads and you control it and it’s there for as long as you want it, And then you piggyback into social Another thing, I’m so just wrapped up! In the digital world, — Absolutely, But I was at a trade, show recently walking the floor.
Networking and I forgot my business cards And it’s easy to do’cause. I do so much in the digital world Right, But I got by, but I just am curious as a small business owner and the local heroes listening in are business cards still An important thing, Absolutely it’s absolutely relevant. In fact, I got a business card today and it blew my mind. The quality of it Right. Look at that Super cool There’s even a texture with the font It’s something tactile and if you’re on the go, sometimes you may not Remember the domain name or the handle, or things like that, but that business card is just something to really make yourself stand out, Especially if you got a cool one like that.
That’s different It’s a cool one. It helps you out. Did you want it back? I mean I might ( laughter ), We’ll get it later. I didn’t even notice you Put it in your pocket Yeah thanks Some place, you can get business cards. There’s places like Moo.Com, that’s pretty cool, There’s Vista Print They’ve been around forever, We talk about Canva a lot. You can create your own Business card on there They can print it off for you.
What do you use? I use Canva’cause I like to really design every part of it and there’s a couple of templates, but to each their own. Now, when it comes to Getting your actual work done, I imagine you need to have what An office space work space Space in your home, It’s going to vary right. Is that important? It’s somewhat important! It depends on what type Of service you provide, If you don’t ever really Talk to someone face-to-face, you don’t need an office, but if you want to be able To have meetings with people things like that, you don’t have to invest.
In an office space, There are a ton of just co-working spaces popping up all over the country. Some are free, some are Freemiums some are paid, It just depends on what the budget is, but with those co-working spaces. What I love about it is it’s Not only a place to work, but it’s a place to –, Free coffee, There’s, free coffee, too (, laughter, ), There’s coffee and Kick Flips, but it’s a great place to network And you get all these Like-Minded people around you that you can just piggyback ideas off of or find just complimentary businesses That maybe I’m a web designer right And you’re working there and You’re, a graphic designer You start sending me web design leads, I start sending you graphic design leads and your service just builds.
And builds and builds Or work at home Have a little office space. Something that’s just yours, free of distractions. I know I’m like a squirrel. I just get distracted all day, Just I’m working and Then Netflix will pop on and my dog runs by and I get distracted so what I like to do, Is go to a coffee shop and drink coffee, (, laughs, )! I love the working at home, It’s not for everybody, but — Not for everyone.
It is if you like to work in your PJs. That’s how I do my webinars ( laughter, ), Okay! So one more question: for you All right: How do you stay productive doing this? Oh, that’s! Tough! It really depends on the type of service business you provide. There’s not one answer fits all, but I’ll go over. Some of the Things that helps most people First off. You need some Type of productivity suite Most popular out there are Google Suite with all their Google Docs Sheets all that good stuff and then Microsoft Office.
I would almost caution people to have basically get a second number And what I mean by that is not going and getting another phone Right. There’s lots of digital services, where you can basically have Another number on your phone so that way people aren’t Calling you on your mobile line and you’re like is this personal. Is this business And then it gets confusing Separate the two Absolutely and then you Don’t answer like a weirdo like hey, this is Nealey’s Web Design and it’s your mom right.
You want to make it professional, so you have that difference. She’ll be happy to hear That you’re always working and working hard, (, laughs, ), She’s, so proud, (, laughter, ) And just separate your personal Life from your business’cause, otherwise it’s going to Start getting overwhelming, I say the same for social media. If you have a business, go And get a business page, Don’t use your personal page, Yeah Absolutely All right and then let’s Talk about getting paid, You’re a service business right, Oh right, yeah, You want to get paid You’re not doing this — That’s an important part of all this This is not just a hobby, Not just a hobby.
We all got bills, Yeah passion that pays Yes, lots of tools out there If you’re going in person, probably Square or something like that, so you got that little dongle and you can swipe that credit card. Venmo’s, probably my favorite just to read the comments. Personally, that people talk about, but quick and easy way to get paid, otherwise, there’s PayPal and Stripe for your website and things like that Sounds like a lot of options.
We got options All right, that’s a wrap. I want to thank my co-host. Justin for being here, It’s been awesome, You’re the expert, and we learned a lot about how to start your service business. But I’m sure you have questions so go ahead and drop them below and be sure to subscribe to our blog for more articles. Like this See ya, Bye
Is you just try it you jump off the ledge and you hope that there’s like a tiny net at the bottom, when we started wicker goddess it kind of fell into our laps. We didn’t really know that we were building a business. Wicker, goddess is vintage home goods and furniture hand drawn greeting cards and art prints. I started making cards and started selling them online and people were buying them.
I mean it feels good, I’m in alignment of what I want to be doing, but I’m just like assessing the business, and it is growing really fast like faster than I thought it would taking risks changes who you are. I know that when I put my all into something it will be great. This past year has been the most earth-shaking year. We’ve experienced you
So, first of all expertise matters in general when you are marketing a product or service. However, with your affluent clients, it is absolutely essential and the reason for that is because they are limited on time.
They want results, they’re looking for performance and they want to work with the best of the best right because they don’t want their time and money wasted. So I want to talk to you a little bit about how to establish this credibility, because here’s what we do know they will research you before they buy from you. Okay, so we’re not going to talk in this article about how you’re marketing to them and how they got to you.
I’ve talked about that in a lot of my other articles, but once they do find out about you and they are looking for you, I want to talk about a few ways that you can establish credibility. Okay, number one! You need to make sure that you are properly positioned and that you are positioned as the expert in your field right. So that is number one you you want to make sure that your positioning and your messaging is absolutely clear as to why you are the obvious choice for them to work with number two.
You need to have really tight branding branding matters because, what’s going to happen is – and I cannot tell you how many times I’ve gone to look for a service provider online and literally clicked away from them – they could have been the best expert in the world. But I clicked away from working with them, because when I went to their website it was old, it was outdated, they didn’t have professional, headshots and look.
My feeling is, if you’re not going to invest that much into your business, then you’re probably not going to invest that much into mine. So you need to make sure that your branding is tight and one of the ways that you can do that. Especially if you are are newer to business is to really have like a one page website. I’d rather, you have a one page. Beautiful website then have a really old, older one.
Okay, the third way that you are going to be able to establish your credibility is with the use of social proof, so social proof goes way beyond testimonials and again we know that this is essential, so it goes way beyond testimonials. It could also look like endorsements on LinkedIn. It could look like peer endorsements. You know, I know that some of you know that Seth Godin, you know I won the Purple Cow award and that has been a award.
That has really served me over the length of my career where he nominated our business as one of the most innovative companies in the United States. That’s a big endorsement right so endorsements from well-known people, but also from your clients and from your peers, Awards also exceptional for credibility builders as well as legitimate media appearances, where they can see that you are an authority matter expert on the subject.
Finally, customer service. So your credibility starts with the first interaction that you or your team have with the affluent clientele. So you want to make sure that you are responding quickly to your messages that you’re responding quickly to voice messages and that your team is, you know, understands that they need to provide, and all of you need to provide exceptional service from the moment that the person Comes in contact with you and part of that is to really design the customer experience.
You want to not leave that to chance. You want to have that designed before you even start marketing, so that the minute that they contact you they have a that. You’ve got an automated and personalized way to be able to get them in touch with you in a highly professional manner, alright guys. So those are my tips for you to be able to establish some credibility with your affluent market if you’d, like more tips like this, you and connect with me on social media, I’ve got a group on Facebook called the marketing Millionaire success circle as well as a Group on LinkedIn called marketing the millionaire’s.
I hope to talk to you soon and until next time have a great day.
Who is helping with your digital business footprint?
M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.
Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.
One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.
So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.
Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.
It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.
Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.
When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.
Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.
That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.
Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.
These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.
You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.
Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.
Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.
Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.
Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.
People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.
You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.
More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.
Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.
Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.
Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.
That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.
You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.
I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.
So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.
As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.
You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.
You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.
So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.
Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.
That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.
But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.
I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.
And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.
Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.
You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.
You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.
You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.
You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.
You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.
What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.
Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.
I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.
Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.
They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.
Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.
So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.
It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.
Who is helping with your digital business footprint?
So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.
You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.
So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.
If you’re reading this article, it’s for you know probably you’re interested in creating a passive income if you’ve been following me from for a while, you know I’m just your regular guy, I’m still working my regular job, but what I’m doing is I’m hustling on the side.
Creating a passive income, so I can leave that job in a matter of months and you know work on what I really want to work on full-time. A lot of people run into that in into this problem, and people have been asking the questions. How do you find the time to do it? How long does it take, and I would just want it to take a quick second and really just come at you with with my experience on and what I’ve been doing to create a more passive income lifestyle around? My regular job, so the first thing is, you need to want it number one is you need to want it? This is going to be hard.
Creating a passive income is not an easy sitting on the beach money coming in type of thing. It’s it’s it’s work. It’s it’s actually going to be more work than whatever your regular job is going to be because you don’t have a boss who’s. Looking over your shoulder, saying, hey get to work, get up you you know, keep going. This is something you have to be self-motivated for so you have to want it. You have to want it deep inside.
You know there are. There are many times where I could you know I’m working on my computer. That’s probably the worst thing that you can be doing, because the computer is the gateway to the internet, it’s the Gateway to Facebook, YouTube and I’ve caught myself multiple times where I’m you know I was like alright. Let me just take a quick break in or read a article in like half an hour an hour. Sometimes more has goodbye and I’ve just been reading YouTube articles or whatever the case is, and I’m not talking about educational articles.
I’m talking about you know, car articles or whatever it is so you have to want it. You have to be self-disciplined, but you, you really have to have a drive. You know to go after this because it’s it’s going to be an uphill battle for most of the time number two is you have to think long term, so, ii think long term. This is not happening overnight, not happening. This might happen in six months. It might take 12 months, it may take two years.
Whatever the the timeline is going to be, is you have to accept and think it’s going to be? This is a long-term project. This is a long-term commitment, or this is a long-term thing that I’m committed to. No matter how long it’s going to take, if it takes you five years to create a passive income that allows you to travel, to give you the freedom to do what you want to no longer have to work for somebody else.
What’s five years of your life, when you have the rest of your life to do whatever you want, so you have to think long term. This the third thing, a kind of current ties into that number one is you have to accept the long hours that you’re going to be doing? You know the other night Friday night I was up till 2:00 a.M. Not partying or drinking or doing any of those fun things. I was up until 2:00 a.
M. Just working on the business on. I can’t remember exactly what I was doing, but you know I was working on things that, whether it’s editing articles or just you know getting of the things writing on the back end. I was up. I was working yeah I was I you know. I was tired, but I was also excited that I wasn’t able to sleep because I was so excited about working in the business, but bottom line is you know when you’re working, if you’re working like a nine-to-five or or whatever it is you’re going to come home And you know, if you don’t have a family right now and you’re a little younger it.
You can come home and you get straight to it right. There are no really distractions other than maybe your friends. But for me you know, I finish, work and the wife comes home with the baby and the you know: we’ve both now we’ve been working all day. We we haven’t seen any other. I haven’t seen a baby, you know so I know I don’t wan na as much as I want to get to work on the business right away. Yeah.
I need to spend time with them. They deserve it. They come first. So you know I got to do that. We got to get dinner prepared and spend time time with my daughter and and all of that when do I get time for the business it’s a little in-between times, but then it’s also it’s the time when they’ve gone to bed and it’s 9:00, it’s 10 o’clock! It’s 11 o’clock and I stay up for 2 3 4 hours working and getting the things I need done.
You know it’s the weekends. I literally do not have a weekend and I had a conversation with Marianna a couple of weeks ago, maybe a month ago, when she asked me hey what do you want to do this weekend and I looked at her I’m like what do you mean she’s, like I don’t know what do you? What do you want to do? I’m like it’s. I don’t have a weekend. I literally have no weekends until I’ve left my job, that’s the mentality.
We have to think, and you know I was just telling her. I was like right. It’s yeah, I can take the weekend. You know we would go to the mall occasionally for an hour or two for it with the baby or you know. Yesterday we went to the park for a little bit, but there are no big weekend plans until I’ve hit. My goal of leaving my job – that’s it so you have to you, have to commit to these long grueling hours, because that’s the only way you’re going to get this done right, having an income where you know it essentially, you know, makes money.
Well, you see, I don’t like saying that cause it sounds stupid and cliche, but you know having a passive income. That’s working for you is not something that comes easy. It’s going to require ton of work, a ton of dedication and a ton of sacrifices, and I guess that’s what I’m kind of mean coming coming in. In fact, that’s my number four number four point here is: you have to learn to say no now, so you can say little yes later say no now, so you can say it yes later and that’s what I’ve.
I think I’ve really become great at over the last few months is just saying no to these short-term things, because I know it’s not aligning with what I want a long term. You know right now, I’m just finishing some things up: I’ve, it’s it’s Sunday and I’ve been working literally from the moment. I got up to now it’s sometime on Sunday evening and you know everyone else where’s everyone else right now, they’re at a family, carne asada Mexican barbecue they’re in a barbecue right now – and you know I’m going to be heading there and like hopefully in the next Hour or so, but why am I not there right now because it’s just a barbecue, because the amount of work I’ve got done over the last few hours is going to bring me so much closer to my goal of leaving my job in a few months.
Do I miss the barbecue and yeah? It’s it’s gorgeous outside right now, it’s sun shining, it’s like thirty, odd degrees out and they’re having their their Coronas and their beers and barbecue. Obviously I want to be there but priorities. I had to say no for that. Right now, so I can say yes to traveling the world later so yeah. I can say yes to all of the other goals that we want to do later, so just becoming disciplined is what I’m trying to get across.
You have to become disciplined realize that there are things that are going to either bring you closer to your goal or they’re going to bring you further away from your goal. The fifth thing is surround yourself with others doing what you’re doing listen. You know i-i’ve never been wanted to go along the grain, I’m always the the the the person Cohen against the grain so to speak, and I know how important it is to surround yourself with other like-minded individuals and really that’s why I I produce these articles and And you know I connect with you guys, because this can be a lonely journey.
You know, honestly, you think about my parents, for example. I don’t even know if they, they probably don’t, even know what I do or understand what I do or know what a passive income really is. You know it’s. I was seeing a post in one of my Facebook groups, and I was this 20-some 20 year old kid and talking about his parents, think that Kindle publishing is a stupid idea. Well, of course, they think it’s a stupid idea when they were 20.
The internet didn’t even exist right 20 years ago. The internet didn’t really exist. Of course, I think making money online is going to be a stupid idea. They don’t get it right, they don’t get it. I was explaining to my mum today. You know it’s like she’s, like how how’s that business that you’re doing I’m, like you, mean how’s, the blog going mum houses, of course, creating going mum. I mean I was kind of explaining to her it’s like yeah.
I have these goals that I want to hit and yeah. You know she’s like okay, I was like. Don’t worry, you’ll understand it eventually. So what I do is I surround myself with people who know what I’m doing who understand it, who get it because then I can feed off of their energy alright going back. It can be lonely a time. So I make sure I’m talking to those people who are doing what I’m doing so. I can bounce ideas off them.
If I’m feeling, like I’ve, been the only one working, you know 12, 14, 16 18 hour days. I can connect with another guy and you you know, and you know he was telling me he’s like yeah. When did he say it? He says I can’t remember when he said, but it was the number of years ago he’s like. I was doing exactly what doing hustling away and now he makes $ 500,000 a year through through you know, publishing and different online online ventures, but that’s exciting, knowing that you know I’m on the right track.
So, just to reiterate, for you guys number one is you need to want it? You need to want this. You need to want to creating a passive income above anything else, because it’s going to bring you the lifestyle and and the things that you truly want in life number two. Is you got to think long term? This is not going to happen overnight. This is going to be six months, 12 months, 24 months 36 months. It’s going to take, however long it needs to take.
You have to accept that number 3 is accept the long hours right, don’t feel bad about working late into the night. Don’t feel bad about working through your through the weekends, when your friends are out doing whatever they’re doing right. Take care of you go after your goals. Number 4 is to learn to say no now so you can say yes later. No now, so you can say. Yes later that one is so key for so many different reasons and number 5 is surround yourself with other like-minded individuals who are doing what you’re doing you know.
I only take advice. There’s a bonus one. I only take advice from people. I would switch spots with if I wouldn’t take their life in an instant. I don’t want their advice because it’s not in tuned with my goals, so anyways guys. Hopefully those five tips gave you a bit of value there, and you know how this maybe shift. Your thinking on what not let let me know please, let me know in the comments which, which tip did you like best, leave a little note in the comments, so maybe I can elaborate on it or something like that.
If you liked the article, as always, please give it a thumbs up, appreciate that and hey, if you’re new to the blog nice to meet you, how you do and reach out to me and please, if you like this article, please consider subscribing as well from a Great more great content like this, and it was guys I’ll, see you tomorrow with another great article and I’m off for my BBQ, see you guys later
So clearly, things are going in the right direction. People are getting verified and this is in fact working so in just a second we’re going to dive into my computer. So I could walk you through the entire process on how to work on your verification and in addition to that, if you’re new to the blog welcome be sure to hit that subscribe button for daily content. Just like this article you’re reading right here.
So without any further ado, let’s go ahead and get started and walk you guys through exactly how to get started with verifying your Instagram account for 100 % free. So, as you can see, we are now inside of my computer and I’m going to walk you through how to get this verification alright. So the process is very, very simple, believe it or not, and on this screen right here, I’m going to pop up a little screen recording on how you can actually go through it inside of your settings in about 30 seconds or less and by the way, if You’re not following me yet make sure you go ahead and follow me at Toni mast official for some more content from yours truly but simply know.
If you go to your settings and then you scroll down to request verification and after pressing that you’re going to want to fill out, that form where you go ahead and enter your name and also a little bit about what your brand and what your account is About and filling in that proper category, so they know exactly what kind of verification you are applying for, in addition to a copy of your photo ID that will match your name now.
What is going to make sure that you actually get that Instagram blue tick and actually get it verified? Now, there’s a few general qualifications out there that instagrams going to be looking for because they don’t necessarily want to give everyone a verification check mark next, our name on Instagram because out simply dilute the purpose of it now. Instagram has this feature the verified? That’s actually you and that it’s not some fake account or someone trying to impersonate you or someone trying to scam someone, especially in the business realm.
So this blue tick is very, very important and can actually add a lot of value to your business. So with that being said, we want to go ahead and give us a shot. Now it’s not a hundred percent given that you’re going to actually get verified by filling out this application, so the general qualifications, first and foremost you’re going to want to have a significant amount of followers. If you don’t have any presence on Instagram, there’s going to be very little likelihood that you’ll actually get that verification, because if they started giving you a verification, blue ticks on everyone’s usernames, it’s really going to take away from the meaning of that all right.
So ideally you’re going to want to have at least twenty five or twenty thousand followers to try and get verified now. Yes, many people do not have that up with consistent content and stuff I’m going to touch on in a future article I’ll show you how to build out that viral content strategy to actually work your way to a larger following on Instagram, okay. So beyond having that significant amount of followers on Instagram, that’s not the only thing that necessarily cuts it you’re going to want to have a strong presence on other platforms outside of Instagram.
Now this could be YouTube. This could be twitch. This could be Facebook, whatever it may be. You’re also going to want to have these linked in your description and a little bit of a blurb about what you do inside of your bio, so that linking your description is very, very valuable when it comes to reassuring Instagram that you’re someone that deserves to be Verified on their platform, okay, in addition to that, something that can also help you and be in you know your corner to help you get that verification is publication or press coverage if you’re featured and on a specific website or a magazine, anything of the sort.
Your brand, being featured inside of a publication of some sort, is going to help you go ahead and get on Instagram side to go ahead and give you that blue tick. So with that, the bigger brand presence that you have overall, the easier is going to be to get verified as simple as that, the more you have in your corner, the better chances you’re going to get verified, and these are just a few general qualifications.
Another thing Instagram is typically going to look for is existing spoof or impersonating accounts of you or your brand that are already out there on the platform. So if there are people trying to take your username with maybe a period or an underscore in there and they’re trying to come off as your brand or your personal self, then instagrams going to be looking for that as well. Something that could work to your advantage is, if you actually have a copyright or trademark for your own business.
So, if someone’s trying to impersonate your business, for example, providing that and filling out this form that I’m going to show you guys on my screen right now is reporting to Instagram and having something on file that is also working or you such as you know, proof Of a trademark or proof of a copyright or concept that someone may have taken from you, so the intellectual property Instagram is not the best.
With these response rates, it is a free platform and it is not easy to go ahead and get a hold of them or going to Instagram representative. That’s going to really dive in there and do the hard work for you to make sure you’re in the right position. But having those other qualifications that we talked before such a significant amount of followers, strong presence on other platforms and even featured in publications or press coverage is going to work to your advantage.
So that’s something that you definitely want to have and if you don’t have it already start hustling and try your best to get out there as much as possible. So with that being said, entering your complaint or filing a report to Instagram is something that can also help you in either retaining a loss. Username, that’s someone maybe hacked you someones, trying to impersonate you and also something on file that will help you move in the right direction of getting verified, because it’s clear that people are trying to impersonate you or your brand or your business.
So with that being said, go ahead and drop a comment down below. Let me know if you guys actually get verified, it’s not the easiest process or not accepting everyone right now. It’s really tough to go ahead and get accepted, but having some of these qualifications and working on these qualifications will definitely help you for sure. So if you have that brand presence inside and outside of Instagram, it’s going to help your likelihood to actually get verified.
So go ahead, fill out your application, just like the process. I showed you before I’m going to show it again right here on my screen, the screen recording on exactly how to submit your application to get verified on Instagram, and you can literally do this right now takes you less than 30 seconds. So why not give it a shot, even if it’s not the best likelihood that you’ll actually get verified, it is definitely worth a shot if you’re in that reasonable range and could actually use that blue tick on your account.
So without any further ado, I’m going to wrap up this article right here. I hope you guys enjoyed it, took away some value or learn something new, be sure to go ahead and hit the like button down below and do not forget to subscribe for more information. Just like what we went over in this very article, in addition to more paid advertisers, Facebook Ads, Instagram, organic growth as well as going viral, and also, of course, ecommerce all right guys if you’re not signed up for that 7 day.
Free crash course go down to the description, but and sign up for the EECOM success blueprint today for 100 % free before we close the doors and actually start charging people for that very program, so that any further do I’m wrapping up this article and I’ll be Seeing you guys in the next one
Please welcome back down and circle. Dr. Lynn, riches, yes, absolutely so! The dr. Lynn, you have a new book coming out called Parsippany and I’m going to read it exactly.
It says it’s a guide to creating and balancing multiple streams of income. Would you tell us a little bit about this, but I love the title by the way you think. Well, I wrote this book because when I was in my early 20s I had a whole lot of jobs. Like you can come to my house on a Saturday. I could write you an insurance policy of resume teach you how to get a job, how to get a man how to quit a man all over the place.
It was like. My name is Lenny and I got plenty okay. This is way too much, I’m moving, but I’m not going anywhere. So I decided to create a book, so people could actually learn how to use all of their gifts all of their talents and to have them operate like a symphony and the orchestra and their many different instruments. Yeah. If you play the instruments, you know the piano and then the organ and the cello it makes one beautiful sound.
I was going to put you in my pocket. Take you home with me: okay, but you you talk about having only one stream of income is hazardous to your wealth yeah. Can you explain that to us? Please yeah I mean, if you have one income stream and the job lays you lays you off or the boss doesn’t like you or the industry completely just goes upside down. Yeah then what happens to your wealth, and so I say that everybody is an entrepreneur.
That’s not just reserved for jay-z and Diddy and Oprah. He and Russell said: oh yeah everybody’s an entrepreneur. So if you want to be a doctor, you should still have multiple streams of income. If you want to be a teacher, you should have multiple streams of income. You can tutor, you can teach, you can do things on the side, so we should teach everybody not to go to school, get a good education going to get a good job, but go to school, get a good education and create jobs.
Yes, yes, okay, we talked about my chemistry’s of income, but how do you avoid being the jack of all trades and master? You have to find your purpose. I think that’s easy. That’s the key yeah message: key yeah! You have to find your purpose and if you do what you love, the money will follow. Yes, but you have to be consistent. You have to run your business like a business. You have to stay consistent.
Having your own business doesn’t mean you just wake up whenever you want really having your own business means you’re like working at it all the time and so trying to get to the place where you know what to do and how to do it. It comes from looking at what you’re good at what do people tell you you’re good at what do you do so easily that you think it’s nothing yeah, that’s probably an income stream and then what about all the side hustles that you can get so when you’re Trying to get to the next level financially and create streams of income, you want five active streams of income and then for passive streams.
That’s money that you don’t have to work for. It just comes in to you. So we talked about all of that and the boats almost like a residual residual income. Yes, you’re, investing from businesses that you get paid because of the work of others, multiple ways like that. One thing: I love what you said when you were like you know when you have your own busines on your own business, you just don’t wake up when you want to.
You know, like sometimes the the store may say it opens at 7:00, but I roll up at 7:00 yeah and it’s still not open, and then you kind of hang around seven-30 yeah yeah. I talk about that see. We don’t want to run janky business come on. Jinke businesses run jingle badging with bad people funk-defied in Japan, it’s all kind of together, but we want to be professional. We want to put our best image forward.
We want to make sure that we people can reach us, have social media. So not only do I talk about how to start a business and how to have multiple businesses, but why having multiple businesses makes good financial sense, because this system, the economy, operates on giving people who have businesses over 460 tax deductions. So if you are an employee, you only have about seven or eight, but if you have businesses, you have multiple tax deductions, including, for example, hiring your kids to work in your business.
You get twelve thousand dollars in deductions per child, but money that you pay them. You can now pay for their tuition. The children have to be what the maximum age is 18. The minute you shall hire them if they’re over 18. They just have to pay taxes on the money. If they’re under 18, they don’t have to pay taxes, and it’s not a sweatshop you. Your children can work in your home-based business. They can do chores and then people say well what about toddlers and infants an infant can model, so your child has to be able to do any job that any other child can do.
So if I had an infant because formula and diapers is about three, it’s like you’ll be poor trying to buy that stuff. But if you hire your infant or your toddler and then three and four-year-olds they can use iPads. So they can actually help you with social media. They can do research. My youngest daughter Kennedy has been working for me since she was four. She wanted a desk, but she’s been working for me since she was four all of my kids work in the home-based business.
Any other nieces and nephews and guide children who ask for money, they get a job too. Everybody gets a job. Everybody gets a job because I give you the money. You can’t pay me back, but if I pay you a salary, I get to write it off and you get to learn some financial skills. Let’s talk about the many people who want to start businesses and they pour their money in their time. Their effort into these businesses, but they still can’t seem to save money yeah.
So how can how can they keep money in their business? Well, the Bible says that plans fell for lack of counsel, but with many advisors they succeed. So anybody who wants to start a business you should get a team. You should have a consultation. You should do a think-tank. You should think about all the ways you can make money without spending money. So the key in the beginning is to have low overhead extremely low overhead high profit and then move forward from there and from your profits.
Then you reinvest in your business and expand. Let’s talk a little bit about your nationally syndicated radio. Show the millionaires table so tell us a little bit about that. I’m sure you’re, probably giving information like you’re, giving here right now. What makes you say, listen! This needs to be something that everyone knows. What did you see and what inspired you to go ahead and move forward with that syndicated show? Well, I have to be honest.
This is one of those things that somebody else saw in me that I didn’t want to do myself. So the president of wvo in radio, melody, Spann in Chicago, said Lynn. I want you to do this new show called the millionaire’s round table and I’m thinking – oh my god, I don’t want to do radio blah blah, but I’m great at radio all right now. The information I was a radio show years ago, so it’s about creating millionaires, one family.
At a time you don’t have to be a millionaire, we’re going to teach you how to become $ 10,000 $ 10,000 to a first-time homebuyer. Go to Linda millionaire comm get all the details. Well, she said so. Thank you so much for all the amazing information. If you want to know more about generating multiple streams of income, be sure to pick up her book, the symphony, a guide to creating and balancing multiple streams of income everywhere, five books are sold.
But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.
But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.
It might be a little cookie. I’m just going to set this right here, all right there we go good morning, everyone. This is a Kelly O’Neil and I want to welcome you to the proper door live show. This is the show dedicated to entrepreneurs around the world who want to know the no BS tactics and strategies of what is working right now to create a highly profitable business without the hustle and grind.
So we are going to be teaching you all about things to work, smarter, not harder, and we are not going to sugarcoat anything. So we are going to go there hey good morning, so yeah we are going to go there, we’re going to bring you these topics that you want to hear most so the song I am so thrilled to have my dear friend Tim Johnson, here Tim I’ve worked With for years and Tim is the king of connections, he is a connector, Proctor or profile type, and he is all about utilizing his vast network in order to create millions and millions and millions of dollars in sales for his own companies, as well as for his As well as for his clients, so welcome to how are you doing I’m doing fantastic? I’m we’re going to call this officially the move edition where I couldn’t find half my makeup.
My lighting is all messed up and I had to tear down my office, I’m sitting in a random room, so something it’s the move edition. I got it fantastic. Alright, as you join. What I would love for you to do is just go ahead and drop. A note in here so that we could see who is joining the call say hello say where you’re from and if you’ve got any questions about business development sales, but drop them in there as well.
Alright, mr. Tanner, the difference was to start here most people. You know online that they’re talking all about like you need to do sales leave. Do sales need to sales which sales is important. Don’t get me wrong if you don’t have sales, you’ve got no cash flow. If you have cash flow you’re on the company, but there’s a big difference between business development and sales, what’s the difference well, in my experience with business, development is really nurturing a client to not just be a sale, but to be a lifetime.
Member of your movement that you know they not just also buy or use your product, but they promote it to the world right because they’re so happy, and we develop that. That’s where you know this is where they get to know you. That’s where you get to like you, that’s where they get to love you and, as I call it this, you know it’s just that client practice the dating process in which you literally get them stoked and you’re serving their mission as to why they want to achieve Things and when you handhold them through the process, I call business development because you’re developing that relationship with them to achieve their goals, not your own.
I love it. I love it. So what you’re saying is really like. The differences between business development and sales is business. Development is an ongoing, is an ongoing relationship, building tool where sales often can be looked at very transactional yeah. Exactly that’s a thing. If you, you know it’s the customer lifetime value right. If you go in and they’re so stoked with what you refer to them, the first time they’re going to come back to you multiple different times, to tell you that there’s stuff going on in their business and you can make more money, call mailbox money.
What does mailbox money define is what do you do with the eighty percent of people you’re? Not four! So listen when you refer somebody and that person’s really really stoked, and they come back to you. Let’s just say that product isn’t for you or you don’t require that service. But what, if you have a board of directors that you can refer that business to and they send you a check? How do you make money with no right there? Not for you, you should surround yourself like this profit ology group.
Each people in this group has very specific interest in very specific skills that could multiply other clients that you already have and make money. Without that I love it. This is by the way that is your next book title. No one steal that that’s Tim Johnson’s, if you steal it, how to make money with no that’s to be what I already have. You are ok, our summit is the summit that Emerson, I are doing, is sell less make more summit, because one of the guys from Northwestern Mutual used to tell a story.
He was the number one sales guy in in the world and the history of that company and what he said that was very profound is that they asked him on stage. He says how did you become so good at sales? You said I stopped selling. I just looked for a business for 11, other friends, nice yeah. So now here’s the thing you know: there’s most people will do referrals, but don’t ask for the check the difference is I just learned how to literally do referrals and I’ll be showing something by the end of summer that literally on your phone, you can take the Phone hit the hit the partner hit, the lead and connect them, and it literally does it in 30 seconds sending a vCard and why it is so literally all you do is carry your phone around a networking event.
Ok, Kelly O’Neil here is the lead connect and then literally puts it on a Trello board for you to let you know that I refer to leave, that’s awesome. So let’s talk a little bit more about this. You know I ran something called the collaborate to accelerate intensive a while ago, and I talked with all of our students in the profit preneur circle, about the importance of collaborating and doing this type of business, and what you’ve really done is you take this a step Farther and you assemble a board of directors.
So let’s talk about what your board of directors looks like well like for branding. I use you for funding. I use Leo canal for merchant services, I use Ryan Fritsche for sales. I use Tom Chef and it just goes on coppy I use for a Mersenne and what I’ve done is there’s a tool called fix. Your funnel so literally, all I have to do is if I you just have somebody text the word branding or I can use the app that I have, that literally connects them.
Now, when I get back from a networking event, let’s just say I talk to 30 40 50 people right, okay, I literally know when I get back what I connected into so literally nobody’s falling off so literally instead of the 20 percent Plato’s principle so like in Baseball 3: a 2 out of 10. You know: you’re an average player 3 out of 10 and you’re you’re, a rock star right, you’re, a multi-million dollar stuff.
Well that works. That way. Why not monetize the connections you’re with? If you start to talk to them, and you explain to them what’s going on here’s, what most of us do, have you ever been to an event and someone all they do is talk about how badass their yes, then, why do we sell? Why do we tell people what we do? That would mean we like to tell people what we do oh yeah and says: well, if our minority shuts off, if someone talks about how badass they are, then why, specifically, we start sharing with people what we do sure.
Ok, so going through the process, all I’m listening for is key phrases unless, before the problem is the challenges the issue is, I would have deep dive down to that see to me a lot of former sales is dead features and benefits, and all this other stuff That goes out bigger the consequence, bigger the check. So what I’m listening for? Well, you don’t understand the problem. Is I’m like right? Well, most, you don’t realize the minute.
Someone says the problem is that’s what they crave for themselves. The challenge the issue. Well, if you start to listen to those, if that challenge or that problem or that issue, you can solve it, what you’re able to do is then connect them to a referral partner if they’re not for you, so you’re only monetizing it out with them. Here’s the thing: imagine if you start referring your friends business the next time something comes up in their business, that your referral they’re going to want to get back.
So you create this whole board of directors, which is really just brothers and sisters that I have that are really badass specifically in that area. But what I learned to do is just monetize it, because there’s no way the human mind can listens to 30 or 40 conversations in a weekend and monetize. Well literally, all I did was take a lot of the tools that tradition I learned from you and a lot of other people and literally just created a work like I could just say, branding hey.
Let me introduce you to a sister of mine, Kelly, O’Neil, she’s, badass, here’s, what she’s accomplished, here’s what you’re going to receive and literally the system automates it automatically. So I really don’t have to do anything so it creates this process. So now I’m making money with no, because if they’re not for me, I might as well sell to a friend and make a check and add him come into their business right.
I love that. I love that. I love that sorry, I’m trying to figure out. What’s going on with my split screen here, primeira another I didn’t update on, he can’t live and now all of a sudden we have, we have all. Now. I think, there’s three there’s two of you. I didn’t know if I could add a morph. I sizing as what you’re saying yeah yeah I mean like you’re. Duplicating try to get out on face like branding.
Does yeah it’s the be everywhere effect. That’s what we like to that’s what we like to. We like to say here, fantastic all right. So in assembling your board of directors, because I think this is really important – it’s the turning the no because you’re right, you’re, not you’re, not right for everyone. So where do you look for in your business development partners execution? Does the execution of the product solve the specific problem that they’re going through right? Okay, for example, you know like and like when you are working on my stuff, you and Emerson.
I thought work very well together because you’re both very much strategists yeah, I’m not a strategist. A lot of people tell me, oh my accessorize strategy. What I do is I’m accessorizing verticals that they’re not looking at they’re, not making money on merchant services they’re not making money on reputation, but it actually aligns with their core values of their company, but they’re not looking at it like.
How do you write off on line, but I’ve set B reviews? You know, here’s the thing, because I understood reviews and reputation do some of the branding. At least curry happens to be one of my reputation and I also use another company call so tell us. So I used two different verticals: yes, love myself, some Ron Howard. I do, but I like the checks. He sends me: yeah, yeah. Okay, that’s mailbox! Money, month after month after month, like ryan Phrygia merchant, he sends me pay taxes.
So I set it up once and I continually paid like rental properties, okay and then, when I’m out and about. If I see someone’s you know, if their reputation is not good or their branding sauce, your enemy writer says they took the sole process and literally create into a formula that we go into companies, cuz strategies, everything right, facebooking ads, and all that is tactics. If you don’t have a strong strategy in the front, here’s they most people want to come to me and they’re like blow up my business.
So I’m like great. What’s the strategy? Okay, I know how you know once the offer and the strategies in place. I got the ways. That’s super simple right. Cuz, listen! I you know, I teach my students to literally crate mailbox plenty for themselves. Cuz. You know you might as well. If they’re, not for you, if you’re paying for the lead, you already paying for the travel, if you’re sitting down eating dinner, start to think about other verticals or people that are in your circle, that you can refer business to in this asking for exact.
If you prefer that’s free marketing for them, okay, they’re going to pay for marketing in some kind of way. The difference is now we go out. We monetize right so now, you’re monetizing, six out of ten eight out of ten begin. This make sure the product or services they provide is really good. Okay. So this is this. I will tell you is key the end. You know what a stickler I am like. I I literally just put the kibosh on a good friend of Mines, business Hugh who came to me because her product is – and I love her and I think she’s brilliant and her products, not market ready – and I was like I won’t rep this yet like you Need to get all these ducks in a row before you wrap it, and I think this is such a key thing in this market.
You know: what’s what’s that saying? What’s the saying about you know, if you don’t want to get fleas or what is it like? Don’t don’t don’t lie down with a dog that has fleas know if you don’t want, please don’t lay it out with the dogs, it has it yeah exactly it’s like you have to be so careful in this market about who you are referring to, because that is A representation extension of your brand and if you refer to someone that is, you know, doing less like subpar work or, if you’re referring to someone that is, you know not not not up to snuff er.
You know that that comes back on you. It does us. You know and that’s why you know one of the things we created to sell, let’s make more summit was after a buddy might got Chilean. I got burned by promoter and we’re literally putting on an event for the sponsors of that show to serve them back, as it was worried for lem me, yeah, they’re, buddies or sponsors back to let them get on stage, because it was my reputation and and here’s The thing what what easier way is to do that than to start my first one everybody’s asked me recently why I don’t teach what I do and then somebody in October last year asked me how many kids am I not helping, because I’m not on stage.
You know my dad stopped. That’s how you get stim go for the kids every time, yeah! That’s why it’s almost my customers or my clients that I don’t work for them. I work for their kids because you see there’s three investments in your life. There’s time, money and change: what’s the most important change change, but most people when they’re struggling always talk about time, but we all wake up with the same 1440 minutes a day.
There’s a reason why some people make 30 grand is reason why some people may go hundred million it’s based on the habit you wake up with in the morning. Okay, we just don’t. We don’t look at as our businesses, the math we look at it. It’s hard. The minute you say it’s hard, we tell the universe. No, so there’s only two things in the universe. There’s no one know if the challenge is the issue is the problem is you’re creating the know in your business instead of who do you know what you need to know or where do I need to know to get me past this problem? Yes, who has that literally, if your mind would just go to that hey, okay, I need this person and it comes.
It makes it so much easier when these issues come up. There’s a book called Black Swan. What are the what ifs in our business? This is his favorite book, so we either say I’m just going to totally Adam. We do this thing. I call it Timmy time where I call him yeah now we’re going to put it live on Facebook, so I call it. I call it Timmy time like if I need some Timmy time. I called Terry for whether it be personal advice, litmus checks about something from sales off on him.
We have Timmy time and many of our TV times this book. The black slide has come up right and Black Swan is just the layers of your business right. If you know, if you’re marking, with your sales guys something happened, I’ll give an example I was at. I was actually just coming out of an event with you. If you remember, you told me, and one of my contractors acted flipped his car and passed away so had I not been layered with other contractors and other things in the business? Had I not layered my business, this year’s was pretty wild.
I buried my grandma very regretful. My wife had surgery, my friends, it’s not rough, it’s here’s a thing. You know everybody says even with my story that if I, if I didn’t have the stuff in place, my business would have never thrived. It would never keep going. You know we’re put through things its perspective right. A lot of people say I’ve had a rough childhood, so a lot of people say you know this last six months been rough, but if I didn’t have my friends, I didn’t have my board of directors.
I didn’t have my business setup in the way that I did it wouldn’t be here right and that’s why this book is so important because you know it’s preparing, you know, listen cash crunches, don’t come in one day. If you start to look at the stuff in your business, it shows you months in advance on your balance sheet, but we don’t look at that. We don’t wake up Sunday morning or Monday morning and say hey.
This is the sales I need for the week. Here’s the verticals are they sales that you need specifically for you or, if you’re, already buying, if you’re buying the marketing? Why not monetize it with your friends as well, because you know you can send them business and vice versa. I think a lot of people really operate from that scarcity. Mindset where you know I see this office like this is part of the reason I created.
As you know, the profit ology process because, as I was creating that Tim was behind the scenes done. This is brilliant, and this is part of the reason I created this is because not everyone is in the right stage for what you need right now in your business, and a lot of people are stuck skipping, like you said it’s like they’re tiptoeing, through clarity and Leapfrogging over strategy into action and they’re burning they’re burning their businesses out right in their burn their lists because it’s just the same stuff over and over and over.
So I give you a perfect sample. I’d was uh when I started doing a lot of the stuff. I was burning people out with people. There was no way they had the amount of time so I’ll give kudos to Troy, Bechard him, and I did a trade out. We were doing a mastermind together and I’m just I just started like I normally do. I get on a white board, which is my war room and I’m just like right now, maids for him, neither whoa dude, there’s no way.
Possibly you know I did like 50 or 60 leads like in one day and he just started building this thing is I throw there’s no way so we actually reached out to fix your funnel and he actually heated and literally on the backside of an app literally Created so I can connect people on a Trello board at five at a time, so I didn’t have to slow me down. I can still do dumps right on people that I had met, but yet it was being triggered in the sense that it was only five at a time so having five for a week to follow up with this and bad.
But if I do a dump and my what do you mean get done, I would just think like, for example, the easiest way for me to figure out who somebody’s for is to do a dump. I can write notes so literally I’ll just go into Trello and I’m like you know it is, but you need to know this person. You know this person, you know this person, you know this person well, but that was doing it all manually. So literally now I can just do this: Trello dump a people they need to know and really in the business, because you know we’re only one person away from knowing anybody.
People don’t believe that, but literally with social media and all that kind of stuff, you’re literally only part one person away from knowing the customer knowing that Rockstar. You want to know right, but we don’t looking like that, because the thing is, you know when you start referring people with events and people at home to some other process. People don’t forget you they don’t so now, which makes it easier.
It’s now like I’m just going Trello and do a dump like I’d, like you know what I mean, so I’m starting doing this now, it’s just what I do a dump on who they need to know. If any stages it could be, it could be whatever specifically, it could be sponsorships. It could be whatever that vertical is to literally just do a brain dump. Well, I’m not overwhelming them, because it’s just in a dump stage, I’m just dumping.
You know when I do my miracle morning: I’m doing that. Dump that literally, they need to know these people, but then, as I make phone calls, I can just move it over in Trello and then it makes the introduction, through a b card, by the way for all of you that are reading they’re in our profit. Ology business incubator – you will see why Tim as our business development expert in the profit ology business incubator – he is now mentioned.
He and I are so aligned in philosophy about the you know the clarity about the strategy of literally in our 30-day profit transformation program. This week we talked about the miracle morning. We talked all about collaboration. We talked about building relationships. It is absolutely what James talking about is absolutely central in today’s marketplace. It’s absolutely essential, in fact we’re we’re leading a training in our profit preneur circle on Thursday, where I’m talking about the five strategic ways that we are helping our clients herefore the recession, that’s imminent right.
All of the analysts are telling us it’s coming, and this the smart ones of us are not we’re not freaking out we’re like got it good to know. How do I then recession-proof, my business? How do I then add these these? You know different components in and much of what Tim is talking about is part of what how I have my clients recession-proof their business right, if you are being transactional in your business, if you were just talking about sales, if you are not in this business development Game if you’re not referring people you’re, not collaborating with other people, you’re going to be it’s going to be so much harder for you, if not impossible.
Once you get into a transitioning economy and that’s exactly right, we just don’t. We don’t plan ahead right when we call cash crunches, that’s months in advance, but most people won’t look at their P & L. They won’t work with them. They won’t look at what we call the MSP partnership. Every time we keep hearing the same objections over and over and over that should be wrote into our copies so that the salespeople spend less time with people they’re not for write better the strategy.
You become more hoarder takers because people are picking up the phone. I need you right now. Yeah say what is is to marketing and sales partnership. Oh my got it all. Those people do not connect their marketing and sales. They don’t thank you when they follow the profit, ology processor. So and that’s where it comes down to being really important, your marketing shouldn’t be who you’re for it should be, who you’re not for 1000 % okay, and when you get really specific on who you are for okay, and because I have people like Emerson.
I people like you that are really good at this kind of strategy of what the business should go. Look like see now I can take the other 80 %, then you’re, not four, and we can put verticals in place that you can start to solve to your friends so that you can make money because here’s the thing if you’re trying to get to 100 grand And you work in 2080 hours per year, you’re ninety six bucks an hour.
Well, if I want to go to 200 grand that just means I need our 48 hours now I need to go to 96. Then all I need to do that. Hundred grand doesn’t necessarily have to be you, it could be other verticals. So it’s about working less and make anymore, because if you can monetize being on the phone with every client and send them business where you need to go so one of the things. I start a lot of my conversations off with by the way any time during this conversation, if I’m not a good fit, do you mind if I refer you to someone that is if, by chance, I am a good fit? Do you mind if we take the last five minutes, so this phone corner straight how we can work together yeah, so it becomes very simplistic.
I’m just listening for the major problems in their life and just kind of connecting them in to where I think or believe is going to be the strongest impact to their. Why? Because never about the sales er, the stuff that we have is more about the product. The product is just a tool right, I can give you a hammer, doesn’t mean you’ll use it. Difference is you’re the tool to get them to their. Why most people might why you on this phone call to make more money you mind.
If I tell you my greatest fear, you’re concentrating on money, what, if you had the money, tell me what life would be like? What would it go on vacation, my kids great? How much is that? Oh, it’s 2,000! What if you had a $ 10,000 vacation with your kids? Okay, when do you want to do it? Because I did I’d be dreams without I ideas without dates or dreams? Okay, so let’s just say that you’re literally going to take if it’s 10 grand and it’s going to be next July – it comes to like 27 bucks per day if it’s two years, it’s $ 13 per day.
But if you focused on that $ 13 is putting it back in your business and you put that into a savings account, you would have that vacation yep, but see they look at the big number. What they don’t look at. What do I need to wake up Monday morning and how many, whose sales do I need? Is that sales in your company or is it other verticals to financially? You know, for example, I have some people pay me ten percent.
I have some people pay me. 50 percent – it depends to this business. They don’t have the difference. Is you know my staff? My office still doesn’t know what I do. There’s like well how you get these checks? Well, I pick up the phone ball or I’m at an event, and when you can do that, that’s all of you that are listening notice that he doesn’t say that he is, you know, banging out social media posts.
In fact, this morning I was like anyone answer. He’s like no any sec wait. I think that might be right. I mean like that, he’s direct con. I say this all the time you guys direct contact is the fastest path to cast. You pick up the phone. You meet people at events. Where do we meet? Where did you and I meet? Actually, I think was on the cruise. It was definitely before the cruise hey, there’s a bit a man might have been man.
I’ve been circling for a while yeah my approach. It your approach is extremely effective. So I can also tell you that Tim has run business development at my events very, very, very effectively. So so if people want to find out more about you, they want to find out about this event, which tell us a little bit more about this event. So the event will be it’ll actually be posted on Monday they’re, just uh the designers are actually putting the page up.
It’s called to sell less make more Sun net. Hey going to do is we’re going to start to teach people what to do, how to make money with no really deep dive into you know. Is it sales? Is it so literally at our vet? If you want to learn to make more money, we’re actually going to have a lot of our affiliates actually at the event, these are people that we refer businesses of merchants. As if funding is this, whatever vertical, you need.
Oh I’d like to accessorize with your business. We’re going to start to either they could use ours or will start to teach them to farm their own right. So there’s some it’s going to be a lot of roundoff. I think people forgot even like Napoleon Hill and all that that mastermind group he was around was really created to refer business and the more you refer business back-and-forth, the deeper the bond gets cuz you’re, serving their kids you’re, making that money right they really didn’t – have To go out and spend for right, so we’re going to start these people, this marketing and sales partnership, because the more that you meet with your marketing, your sale seems every week the last time the salespeople have to spend on the phone defending okay, because objection should Be handled in the front, not the back right, the more you understand the pain they’re in the frustrated they’re overwhelmed with this stuff, the easier it is to identify it they’re, not for you.
What referral partner are they for right, yeah and it’s it’s amazing that the world of referrals? People don’t understand that you can get paid, but you can refer movies, you don’t get paid, but in the real business world we do yep, but we like to do free. Consulting because it makes us feel good, I don’t operated. I’ve listened, but I’m a lot of people that come to me. I’m like great, so you just refer that how much money you make well! No, I’m just because I like them, that’s awesome! So how about your kids, though, so, is that referral partner, adding text to your kids is the counter taking it away and they go that’s not funny.
I didn’t say it was funny. I just asking you you’re referring business. I again you may want to do it for free. I’m just going to disagree with people is listen. Listen! I’ve been able to change my dynamic of my business because of my referral partners, yep and because I like to send them business. It’s okay, but I actually took the last four or five months because I was literally destroying people, because I would give them that Mary referrals, okay and when my brother might pointed that out, is I typically let’s do this so now it lessened in less than two Weeks, my systems is completely 100 % automated between a text delete.
I need one phone number in one word for every referral partner and I can refer business. I love it. I love it alright, guys so we’ve put Tim’s and Doreen says she loves the the pre-agreement is communication. Saving tim is in the profit preneur circle. So if you want to connect with Tim he’s in the proper preneur circle, if you are in the profit, ology business incubator, you have Timmy time because he’s in there as well – oh, I know he loves that when I say that also really quickly before we go.
I want to let you know we just announced yesterday our marketing to millionaires live one-day intensive. That is going to be on July 10th. Highly recommend that you guys register my team will drop the link below it is going to be one day where I’m going to teach you my best stuff to help you get your offer done help you find your ideal millionaire clients to help. You learn how to find them, sell them and in and also serve them properly, so that they turn into raving fans who build your business for you.
So if you would like to learn how to stop marketing to broke people, I highly recommend to show up to that. That is going to be held in our profit preneur circle, which I, if you like this, and you like. What we are up to here make sure that you join the circle. It is at profit, winner’s circle, calm. Not only do we do like we share resources, we provide info, we network, we collaborate, you could find your board of directors in there, but also every single Thursday.
We do a live training inside the circle that is exclusively for our members. So if you would like to join the circle, we highly recommend that it is an awesome group of people and Tim. Thank you for joining us here to day. We I appreciate you view being here and for anybody that joined your inner circle yeah if they can pitch me in 30, second or less as to what it does for my customers. But they have to be in your inner circle, in the incubator or or in the property north circle, which one the proper preneur circle is our complimentary group profit ology business incubator is paid right, so it would be in the profit.
I think you bait, or anybody that gets in there, that you train them on their strategy and their messaging. Okay, I’ll do once that’s done you and I will get together and we’ll teach them how to get the ways, try to get the way how to get the referral partners and how to get the ways I’ll do a free training for just those people, and I’m Going to take you up on that, I will book here we’ll be in contact.
Thank you for joining the pop-up rinoa show we will be back live on the Thursday, despite the fact that I’m moving, because I’m just going to roll with it. So we will be back on the Thursday. Thank you for joining us. Thank you, Tim for joining us and until next time you guys have an amazing day.
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